You may be wondering if it is possible to receive a “No Risk Supply Of Enquiries” to your business. Well, this is a service we are looking to supply to companies who want to boost their sales and profits. The phrase ‘nothing in life is free’ can be true in many cases, and you will probably think that this offer is too good to be true. But you’d be wrong.
Here is an introduction to myself James Dooley, I have basically lived and breathed SEO in the past 8 years. I will quickly point out that this industry is rife with cowboys claiming they can get you to page one of Google search results, but let me get started to explain this agreement and strategy I am doing. Here are 4 options a business could use to generate leads online:
1) SEO to improve website rankings – See here what seo is if you are not sure.
2) PPC to pay for your site to rank highly in Google – Basically renting a space on the search engine results pages.
3) Pay Per Lead – Calculated risk where you are paying for leads to your business.
4) No Risk Supply Of Enquiries – Not paying for all leads but just for successful secured jobs.
Show me any business that says they get enough enquiries and I will then show you failure!
Lets get started then and I will break down the 4 options to explain why each strategy above could be a good investment or whether you are gambling with your money.
Option 1 – SEO to Generate Leads
Ranking organically in the SERPs (search engine results pages) is done by optimising your website with the keywords on the site and by building high quality and niche relevant backlinks. This seems easy right? Well let me tell you if you read my introduction to myself here then you will see “Over the years I have learnt the hard way outsourcing to many different agencies with minimal gains”. This is because the SEO industry is filled with agencies who think they know what to do in terms of improving rankings. They might even show you dozens of case studies from their happy clients. But let me tell you something, for every case study you see showing positive results in the SERPs, there are probably a dozen negative ones that they will not show you.
In this video you can see a brief explanation of SEO and how it is used for companies:
I am not here to say SEO is not good for your business. If you find the right company to do this then it is a great investment into a growing company. You get higher rankings which leads to more clicks onto your website, which leads to more enquiries, and the more leads you get the more orders you should generate. BUT, the problem you face here is finding the good SEO service that works well for your company and generates the results you want. These agencies are not easy to find and they will not be the cheapest as you certainly pay for what you get.
In general you can look to pay between £200 – £2,000 a month on SEO where these companies will build you backlinks. The rankings will improve over a few months and you will think this is great, then one morning you will get up and see your website cannot be found in the search results. It has seemingly fallen off a cliff, and basically this is where your SEO agency are not clued up and have more than likely over optimised your links to make you receive a penalty.
Random Ranking Factor
When trying to improve your position in search engine results, you may have come across something called the random ranking factor. This is also know as the Google Dance and it can affect SEO strategies, potentially leading to a penalty. When you apply SEO techniques like building links to a website, you might see a sudden drop in rankings. This could be due to the random ranking factor as Google drops your site temporarily to see if you will react to it. If you panic and remove any links you’ve built, Google will know that you are trying to manipulate the search results, and then apply a real penalty to your website. This is something that makes SEO services difficult because clients can get annoyed that their site appears to have dropped. A bad SEO agency might then remove any strategies they have applied, without realising that the drop is just a result of the Google Dance. The website will then be left with a real penalty anyway.
So guess what? You have been paying this business all that money and now you are in a worse situation than you were before you even started paying them! Can you get refunds on this? Absolutely not and they will probably blame something you have done also to get themselves out of it and try to charge you more to get the penalty removed etc. I see it personally like a cowboy mechanic adding on loads of extras to your bill that you never needed. For this reason I think it is a huge gamble for any company to pay for SEO services. Just because it is so difficult to find the right company to do it correctly and make it worth your money.
The difficult part to SEO is you have to invest your money in it months before seeing any results so you will not know whether the company you are using is good or bad. It could be a £6,000 investment over six months and then it actually puts you in a worse position than when you started, that is the scary thing. Trust me I know first hand because 8 years ago I personally got burnt for over £40,000 trusting companies to do what they promised and this is why paying for organic SEO is a huge gamble.
Option 2 – PPC to Generate Leads
PPC (pay per click) basically involves you paying the search engines like Google to rent a space within the SERPs. This in my opinion is great for short term investment and ranking a website page quickly. What I mean by that is let’s say Beyonce was playing at a gig and the event wanted to sell tickets. This is something which will only be available in the short term so an advertisement for this is perfect. SEO would be daft because it is generally done for long term investments and by the time the page has ranked organically the event will be over, whereas PPC gives instant results.
On the flipside if you are looking to make long term plans for growing your business, then I see PPC like renting a house. It is dead money and the minute you stop paying for the clicks your website is gone from the search results. SEO at least (if done correctly) ranks long term and gives you more traffic for years while PPC in my opinion is a short term investment plan.
Successful PPC Advertising
I will have many now reading this and saying that is ridiculous because lots of people make millions from using PPC advertising. To answer this, yes obviously if done correctly you can be clever in finding key phrases that convert well and make ROI on this. But unless you are an advanced pay per click expert you are going to throw away money on irrelevant clicks from people who don’t want the product or service you are offering and this can become very costly.
Do these clicks on the website mean you are guaranteed to get enquiries? No they do not, but you would hope the more clicks to your site the more leads it will generate and the more order you’ll convert. Again, this is a big gamble as you can’t be 100% sure that every click you pay for will result in an enquiry and an order. In fact most of them probably won’t result in anything. Big brands might be able to afford this risk but small companies need to be careful. Spending £5,000 month on clicks does not instantly mean more orders, can you afford to spend this on a gamble to convert some clicks into leads and then those leads into orders? That is something only you can decide!
This video below explains the process of PPC and how it can be applied to maximise traffic and sales for your business:
Option 3 – PPL to Generate Leads
PPL stands for pay per lead and this is an option which really can be great for businesses. Why is this much better than SEO or PPC? Well the simple answer is in Option 1 you are gambling to improve your rankings which MIGHT lead to some more clicks but that is a risk. Then with Option 2 you are gambling that the clicks you are paying for MIGHT get you some more enquiries but that is a risk. What happens if the clicks you are paying for are coming from a competitor looking at your site? What happens if someone wants to check some information on a product but does not want to order it? Then lastly what’s to say someone clicks onto your page and doesn’t like your site so decides not to enquire with you. At the end of the day you are taking risks in option one and two.
Paying for Leads
So having said that, is Option 3 a risk free solution? The answer to this is also no it is not risk free but you are certainly lowering the risks and taking a calculated gamble by paying for leads. Once you have received the enquiries, it is the up to you to convert them into orders. As you are not paying on the chance to improve your Google ranking or just for clicks, you are further down the line by paying for leads so you stand much better chances to get orders here.
Sourcing Your Enquiries
Is it easy to get pay per lead deals? If you are looking for a pay per lead strategy from someone then you might find this difficult because the majority of companies will not do this deal for you. The reason for this is that they are also taking a risk themselves with ranking in the search results. As they do not get paid unless they get you enquiries, the pressure is on them and this eliminates all the bad SEO companies because they know that it will be difficult for them to rank your site. On the flip side like myself where I know 100% I can rank whatever niche I want then I could easily do this strategy because although it is a risk for myself I know I can get leads.
But, with my ‘negative business owner’ hat on for small companies, is this a big risk? Yes this is still taking a gamble, although this is a small risk some companies might again think it is difficult to pay for all leads. If there happens to be an influx of enquiries which don’t convert because the client wants a cheaper price or different product, this is where you can end up paying for nothing. Remember some businesses are very wary about risking their money, and rightly so as paying per lead still poses a risk.
Option 4 – No Risk Supply Of Enquiries
This brings me to the final option, and this is the service that I will be offering. Your company can receive leads from customers who are interested in buying your products or paying for your services. You will not pay to get the leads, you will simply pay a percentage of the profits made from any orders you get through these enquiries. However I do have to consider a few factors before providing a no risk supply of enquiries to any companies. These are things like:
- Do I trust the business owner?
- Do I believe in their company?
- Do they offer services nationwide in the UK?
- Do keyword research and search analytics suggest that this strategy will work for them?
- Are they happy to deal with a larger volume of enquiries?
- Can they turn these into orders with profits?
I am going to be taking all the risks with this strategy because I know that I am personally able to build a website, rank it, get traffic to it and then generate enquiries with good calls to action. What I cannot guarantee is that the business owner I work with can convert these enquiries into orders and therefore make a profit. Hence me having to look into the trust of the person, their business niche and whether I personally feel they can convert these into profits.
Converting to Orders
If the leads turn into orders and profits we look to split the winnings from this, if they do not turn into an order then you pay absolutely nothing. This way you are only losing a share of profits which you would have never had in the first place. There are no contracts and no subscription fees so all the risk lies with myself. But I personally am a guy who does not mind taking risks and investing in myself to succeed. By generating hundreds of new enquiries businesses should then be getting a lot more orders, and for these companies it is an absolutely no brainer because there is zero risk whatsoever.
You might be thinking ‘Yes but that means if we get any orders we need to split the profits with you.’ But let me leave you with this thought: Let’s say we decided on 50/50 split of profits made from the leads, my answer to this would be – “I would sooner have 50% of something than 100% of nothing.”
I am updating this post here now with references because are now in a position where we have a lot of really happy clients. These are all getting hundreds of website enquiries through and growing their companies. Here below are the references received from a few of our existing customers :-
Phil Jepson (Owner of Maxomil) – Maxomil is a nationwide UK company that supplies inflatables to event companies or anyone wanting to purchase an inflatable. This could be bouncy castles, zorb footballs or new products like the KickDarts blow up inflatable. We had him a professional video created from one of my businesses at PromoPixa here:
But then needed to generate leads from ranking in the google search for hundreds of keywords he had sent through. We managed to optimise the websites onpage perfectly with a large amount of content, images, videos and then build strong backlinks to these pages. Here is the reference PDF he sent through Maxomil Reference PDF which if you click on the pdf link says:
I would like to take this opportunity to thank you over the past 12 months in helping myself scale out MaxoMil. The amount of website leads we receive on a daily basis is complete and utter madness.
Previously we spent fortunes every month on facebook ads, google adwords and link building companies. This helped us slightly but nowhere near the amount you have managed to create for us.
The amounts we actually pay out now is at no risk because only paying for the converted orders and that is why I have been happy to up my margins and kickbacks to you at more than what you suggested. Role on 2017 because we have now got better rates from our manufacturers. This will then in turn generate higher profits and I cannot thank you enough for all the hard work and graft you have put in.
I was asked by James Dooley whether I would be willing to write a reference because he is worried the offer can seem to be good be true. I will be honest and if I didn’t know him already through playing football then I would have thought the same.
He is a genuinely nice bloke who cares for businesses he works with to make sure it is worth their while hence only paying for successful orders. If you get the chance to work alongside PromoSEO then snatch their hands off because trust me guys it will be one of the best decisions in your career.
Scott Robinson (Owner of F1 Marking) – F1 Marking are a company based in Buckinghamshire in the UK. They work nationwide and have installers throughout the country installing road lining and white lines to motorways. I came across them doing some amazing work in school playgrounds and as there was a crossover with a few of my companies I thought it would be beneficial for myself to help this company out and they have grown massively in 2016. If you read this link here F1 Marking Reference Letter you will see that Scott has received over 300 enquiries:
When I was initially approached by James Dooley from PromoSEO about a lead generation service, I was apprehensive to begin with. They were offering to provide leads for my company with no upfront cost, and this seemed too good to be true. The proposed service would only require payment for leads that my business was able to convert into orders. I decided to take the opportunity as it seemed I would have nothing to lose, and after several months I have not looked back.
The service that James and the team at PromoSEO have provided has helped our company to grow and we have seen more enquiries than ever before. For each of the leads that we receive an order from, we pay an agreed proportion of the profits to PromoSEO. Any leads which do not convert into an order are completely cost free. It really is a win-win situation for our business and it has provided us with many more customers interested in what we offer.
After seeing success from the first few months of receiving the leads, it became clear that a higher investment in lead generation would see an even bigger increase in new enquiries. We began to pay a higher percentage of our profits to PromoSEO in order to develop a more advanced strategy. From this we have seen an exponential growth in leads coming through as well as orders being placed with our company.
As we are only paying for successful leads, this strategy has become much more cost effective for us than other options. We previously used sources such as Checkatrade, Yellow Pages and Google Ads to bring new customers to our website. However, after investing in the lead generation services and developing a working relationship with James, we have found that we no longer need to pay for other listings.
I would thoroughly recommend taking the opportunity that PromoSEO are offering if you are looking to grow your business and bring in new enquiries for your services. We would like to thank James and everyone at PromoSEO as we have only seen positive results and are sure that this will continue in the future.
Matthew Paczkowski (Founder of Air Pixa) – Air Pixa is a video production company based in Manchester. They have some amazing drones which make them able to take the best photography and videos. The quality of their work is unreal and honestly believe they are the top rated videographer agency throughout the UK. For this reason I decided to team up with them to supply them leads. It has worked great for them and TBH worked well for me because means I get to use their services regularly for our own productions. Here is the reference letter from Matt AirPixa Reference which is copied here below:
We met James back in 2015 when he approached us with his idea of no up-front cost lead generation service for our newly established Aerial Photography and Video Production Service – AirPixa. As we are no experts in SEO we didn’t really understand how this will work nor did we have anyone to reference his offering with. Understandably we were a little bit apprehensive however as we had nothing to lose, we’ve decided to give it a go and see how it will work!
We provided James with examples of our photographs, videos and keywords. He embedded those on PromoSEO and other websites that he manages. Within just few days enquiries started to come in!
The service that James and his team provided us with has helped AirPixa to grow and we are seeing more quality enquiries coming through on daily basis. We pay an agreed proportion of the profits to PromoSEO. Any leads which do not convert into an order are completely at no cost to us. You won’t get this anywhere else it is really a win-win situation and it has provided us with many more customers interested in our services.
As we are only paying for successful leads, this strategy is a lot more cost effective for us than other options. We previously used pay per click sources to bring new customers to our website. However, we no longer need to rely on those campaigns as we have found that leads generated by James and his team are more cost effective for us.
If you are considering PromoSEO services for your niche business area – just go for it! Don’t waste your time talking to other SEO companies, they will only burn your money and time! Talk to James and his team. We’ve not come across anyone who understands SEO better and is as hardworking as James and his Team. Thank you Guys!
Nik Spence (Sales Director of Uniplay Markings) – Uniplay are a playground markings company installing graphics into schools, colleges and parks throughout the UK. Here is the reference letter from Nik Uniplay Lead Generation Reference which is copied here below:
My company was recently offered an opportunity to enter a lead generation agreement. This was brought to us by Scott Calland from Soft Surfaces Ltd who was looking to provide leads to new companies. He explained that their business had developed its own marketing organisation and was beginning to offer these services to others. There was no contract involved so we decided to take the opportunity which only required us to pay for successful leads.
The success that we have seen from this strategy has been fantastic, and we are receiving more enquiries and new customers than we have ever seen in the past. The agreement offered by the company means we simply pay for leads which we generate into orders, and any unsuccessful ones are free of charge. To begin with we agreed an appropriate percentage of the profits from each job to pay back to Soft Surfaces for their work.
As a result of the growth we have seen in our business since taking this opportunity, we have decided to increase the proportion we pay in order to invest in further development. If you choose to take up the offer which is being provided, I would highly advise contributing as much as you can to help advance the strategies and bring you even more in the long run.
We can only thank Scott and the marketing team at Soft Surfaces for bringing us this opportunity and helping us to grow our business further.
Steve Kerwin (Managing Director of Pro-Res) – Pro-Res are a great indoor resin flooring business working nationwide in the United Kingdom. Here is the reference letter from Steve Pro-Res Lead Generation Reference which is copied here below:
I have known James Dooley for over 10 years now and was happy to agree to the lead generation service he provides, our resin flooring business saw immediate benefits in both quality convertible leads and general exposure to clients our existing marketing strategies hadn’t found.
Id happily recommend James and his organisation to anyone thinking of embarking on Search engine based leads, there are no hidden costs or surprises down the line and Pro-Res (UK) Ltd are delighted with the results.
So as you can see we already have many happy UK businesses making the most of this amazing deal.