No Risk Supply Of Enquiries

Last Updated: Feb 9, 2017 @ 10:37 am
You may be wondering if it is possible to receive a “No Risk Supply Of Enquiries” to your business. Well, this is a service we are looking to supply to companies who want to boost their sales and profits. The phrase ‘nothing in life is free’ can be true in many cases, and you will probably think that this offer is too good to be true. But you’d be wrong.

Here is an introduction to myself James Dooley, I have basically lived and breathed SEO in the past 8 years. I will quickly point out that this industry is rife with cowboys claiming they can get you to page one of Google search results, but let me get started to explain this agreement and strategy I am doing. Here are 4 options a business could use to generate leads online:

1) SEO to improve website rankings – See here what seo is if you are not sure.

2) PPC to pay for your site to rank highly in Google – Basically renting a space on the search engine results pages.

3) Pay Per Lead – Calculated risk where you are paying for leads to your business.

4) No Risk Supply Of Enquiries – Not paying for all leads but just for successful secured jobs.

Show me any business that says they get enough enquiries and I will then show you failure!

Lets get started then and I will break down the 4 options to explain why each strategy above could be a good investment or whether you are gambling with your money.

Option 1 – SEO to Generate Leads

Ranking organically in the SERPs (search engine results pages) is done by optimising your website with the keywords on the site and by building high quality and niche relevant backlinks. This seems easy right? Well let me tell you if you read my introduction to myself here then you will see “Over the years I have learnt the hard way outsourcing to many different agencies with minimal gains”. This is because the SEO industry is filled with agencies who think they know what to do in terms of improving rankings. They might even show you dozens of case studies from their happy clients. But let me tell you something, for every case study you see showing positive results in the SERPs, there are probably a dozen negative ones that they will not show you.

In this video you can see a brief explanation of SEO and how it is used for companies:

SEO Agencies

I am not here to say SEO is not good for your business. If you find the right company to do this then it is a great investment into a growing company. You get higher rankings which leads to more clicks onto your website, which leads to more enquiries, and the more leads you get the more orders you should generate. BUT, the problem you face here is finding the good SEO service that works well for your company and generates the results you want. These agencies are not easy to find and they will not be the cheapest as you certainly pay for what you get.

In general you can look to pay between £200 – £2,000 a month on SEO where these companies will build you backlinks. The rankings will improve over a few months and you will think this is great, then one morning you will get up and see your website cannot be found in the search results. It has seemingly fallen off a cliff, and basically this is where your SEO agency are not clued up and have more than likely over optimised your links to make you receive a penalty.

Random Ranking Factor

When trying to improve your position in search engine results, you may have come across something called the random ranking factor. This is also know as the Google Dance and it can affect SEO strategies, potentially leading to a penalty. When you apply SEO techniques like building links to a website, you might see a sudden drop in rankings. This could be due to the random ranking factor as Google drops your site temporarily to see if you will react to it. If you panic and remove any links you’ve built, Google will know that you are trying to manipulate the search results, and then apply a real penalty to your website. This is something that makes SEO services difficult because clients can get annoyed that their site appears to have dropped. A bad SEO agency might then remove any strategies they have applied, without realising that the drop is just a result of the Google Dance. The website will then be left with a real penalty anyway.

Poorer Rankings

So guess what? You have been paying this business all that money and now you are in a worse situation than you were before you even started paying them! Can you get refunds on this? Absolutely not and they will probably blame something you have done also to get themselves out of it and try to charge you more to get the penalty removed etc. I see it personally like a cowboy mechanic adding on loads of extras to your bill that you never needed. For this reason I think it is a huge gamble for any company to pay for SEO services. Just because it is so difficult to find the right company to do it correctly and make it worth your money.

The difficult part to SEO is you have to invest your money in it months before seeing any results so you will not know whether the company you are using is good or bad. It could be a £6,000 investment over six months and then it actually puts you in a worse position than when you started, that is the scary thing. Trust me I know first hand because 8 years ago I personally got burnt for over £40,000 trusting companies to do what they promised and this is why paying for organic SEO is a huge gamble.

Option 2 – PPC to Generate Leads

PPC (pay per click) basically involves you paying the search engines like Google to rent a space within the SERPs. This in my opinion is great for short term investment and ranking a website page quickly. What I mean by that is let’s say Beyonce was playing at a gig and the event wanted to sell tickets. This is something which will only be available in the short term so an advertisement for this is perfect. SEO would be daft because it is generally done for long term investments and by the time the page has ranked organically the event will be over, whereas PPC gives instant results.

On the flipside if you are looking to make long term plans for growing your business, then I see PPC like renting a house. It is dead money and the minute you stop paying for the clicks your website is gone from the search results. SEO at least (if done correctly) ranks long term and gives you more traffic for years while PPC in my opinion is a short term investment plan.

Successful PPC Advertising

I will have many now reading this and saying that is ridiculous because lots of people make millions from using PPC advertising. To answer this, yes obviously if done correctly you can be clever in finding key phrases that convert well and make ROI on this. But unless you are an advanced pay per click expert you are going to throw away money on irrelevant clicks from people who don’t want the product or service you are offering and this can become very costly.

Do these clicks on the website mean you are guaranteed to get enquiries? No they do not, but you would hope the more clicks to your site the more leads it will generate and the more order you’ll convert. Again, this is a big gamble as you can’t be 100% sure that every click you pay for will result in an enquiry and an order. In fact most of them probably won’t result in anything. Big brands might be able to afford this risk but small companies need to be careful. Spending £5,000 month on clicks does not instantly mean more orders, can you afford to spend this on a gamble to convert some clicks into leads and then those leads into orders? That is something only you can decide!

This video below explains the process of PPC and how it can be applied to maximise traffic and sales for your business:

Option 3 – PPL to Generate Leads

PPL stands for pay per lead and this is an option which really can be great for businesses. Why is this much better than SEO or PPC? Well the simple answer is in Option 1 you are gambling to improve your rankings which MIGHT lead to some more clicks but that is a risk. Then with Option 2 you are gambling that the clicks you are paying for MIGHT get you some more enquiries but that is a risk. What happens if the clicks you are paying for are coming from a competitor looking at your site? What happens if someone wants to check some information on a product but does not want to order it? Then lastly what’s to say someone clicks onto your page and doesn’t like your site so decides not to enquire with you. At the end of the day you are taking risks in option one and two.

Paying for Leads

So having said that, is Option 3 a risk free solution? The answer to this is also no it is not risk free but you are certainly lowering the risks and taking a calculated gamble by paying for leads. Once you have received the enquiries, it is the up to you to convert them into orders. As you are not paying on the chance to improve your Google ranking or just for clicks, you are further down the line by paying for leads so you stand much better chances to get orders here.

Sourcing Your Enquiries

Is it easy to get pay per lead deals? If you are looking for a pay per lead strategy from someone then you might find this difficult because the majority of companies will not do this deal for you. The reason for this is that they are also taking a risk themselves with ranking in the search results. As they do not get paid unless they get you enquiries, the pressure is on them and this eliminates all the bad SEO companies because they know that it will be difficult for them to rank your site. On the flip side like myself where I know 100% I can rank whatever niche I want then I could easily do this strategy because although it is a risk for myself I know I can get leads.

But, with my ‘negative business owner’ hat on for small companies, is this a big risk? Yes this is still taking a gamble, although this is a small risk some companies might again think it is difficult to pay for all leads. If there happens to be an influx of enquiries which don’t convert because the client wants a cheaper price or different product, this is where you can end up paying for nothing. Remember some businesses are very wary about risking their money, and rightly so as paying per lead still poses a risk.

Option 4 – No Risk Supply Of Enquiries

This brings me to the final option, and this is the service that I will be offering. Your company can receive leads from customers who are interested in buying your products or paying for your services. You will not pay to get the leads, you will simply pay a percentage of the profits made from any orders you get through these enquiries. However I do have to consider a few factors before providing a no risk supply of enquiries to any companies. These are things like:

  • Do I trust the business owner?
  • Do I believe in their company?
  • Do they offer services nationwide in the UK?
  • Do keyword research and search analytics suggest that this strategy will work for them?
  • Are they happy to deal with a larger volume of enquiries?
  • Can they turn these into orders with profits?

I am going to be taking all the risks with this strategy because I know that I am personally able to build a website, rank it, get traffic to it and then generate enquiries with good calls to action. What I cannot guarantee is that the business owner I work with can convert these enquiries into orders and therefore make a profit. Hence me having to look into the trust of the person, their business niche and whether I personally feel they can convert these into profits.

Converting to Orders

If the leads turn into orders and profits we look to split the winnings from this, if they do not turn into an order then you pay absolutely nothing. This way you are only losing a share of profits which you would have never had in the first place. There are no contracts and no subscription fees so all the risk lies with myself. But I personally am a guy who does not mind taking risks and investing in myself to succeed. By generating hundreds of new enquiries businesses should then be getting a lot more orders, and for these companies it is an absolutely no brainer because there is zero risk whatsoever.

You might be thinking ‘Yes but that means if we get any orders we need to split the profits with you.’ But let me leave you with this thought: Let’s say we decided on 50/50 split of profits made from the leads, my answer to this would be – “I would sooner have 50% of something than 100% of nothing.”

References

I am updating this post here now with references because are now in a position where we have a lot of really happy clients. These are all getting hundreds of website enquiries through and growing their companies. Here below are the references received from a few of our existing customers :-

Phil Jepson (Owner of Maxomil) – Maxomil is a nationwide UK company that supplies inflatables to event companies or anyone wanting to purchase an inflatable. This could be bouncy castles, zorb footballs or new products like the KickDarts blow up inflatable. We had him a professional video created from one of my businesses at PromoPixa here:

But then needed to generate leads from ranking in the google search for hundreds of keywords he had sent through. We managed to optimise the websites onpage perfectly with a large amount of content, images, videos and then build strong backlinks to these pages. Here is the reference PDF he sent through Maxomil Reference PDF which if you click on the pdf link says:

Hi PromoSEO

I would like to take this opportunity to thank you over the past 12 months in helping myself scale out MaxoMil. The amount of website leads we receive on a daily basis is complete and utter madness.

Previously we spent fortunes every month on facebook ads, google adwords and link building companies. This helped us slightly but nowhere near the amount you have managed to create for us.

The amounts we actually pay out now is at no risk because only paying for the converted orders and that is why I have been happy to up my margins and kickbacks to you at more than what you suggested. Role on 2017 because we have now got better rates from our manufacturers. This will then in turn generate higher profits and I cannot thank you enough for all the hard work and graft you have put in.

I was asked by James Dooley whether I would be willing to write a reference because he is worried the offer can seem to be good be true. I will be honest and if I didn’t know him already through playing football then I would have thought the same.

He is a genuinely nice bloke who cares for businesses he works with to make sure it is worth their while hence only paying for successful orders. If you get the chance to work alongside PromoSEO then snatch their hands off because trust me guys it will be one of the best decisions in your career.

Scott Robinson (Owner of F1 Marking) – F1 Marking are a company based in Buckinghamshire in the UK. They work nationwide and have installers throughout the country installing road lining and white lines to motorways. I came across them doing some amazing work in school playgrounds and as there was a crossover with a few of my companies I thought it would be beneficial for myself to help this company out and they have grown massively in 2016. If you read this link here F1 Marking Reference Letter you will see that Scott has received over 300 enquiries:

When I was initially approached by James Dooley from PromoSEO about a lead generation service, I was apprehensive to begin with. They were offering to provide leads for my company with no upfront cost, and this seemed too good to be true. The proposed service would only require payment for leads that my business was able to convert into orders. I decided to take the opportunity as it seemed I would have nothing to lose, and after several months I have not looked back.

The service that James and the team at PromoSEO have provided has helped our company to grow and we have seen more enquiries than ever before. For each of the leads that we receive an order from, we pay an agreed proportion of the profits to PromoSEO. Any leads which do not convert into an order are completely cost free. It really is a win-win situation for our business and it has provided us with many more customers interested in what we offer.

After seeing success from the first few months of receiving the leads, it became clear that a higher investment in lead generation would see an even bigger increase in new enquiries. We began to pay a higher percentage of our profits to PromoSEO in order to develop a more advanced strategy. From this we have seen an exponential growth in leads coming through as well as orders being placed with our company.

As we are only paying for successful leads, this strategy has become much more cost effective for us than other options. We previously used sources such as Checkatrade, Yellow Pages and Google Ads to bring new customers to our website. However, after investing in the lead generation services and developing a working relationship with James, we have found that we no longer need to pay for other listings.

I would thoroughly recommend taking the opportunity that PromoSEO are offering if you are looking to grow your business and bring in new enquiries for your services. We would like to thank James and everyone at PromoSEO as we have only seen positive results and are sure that this will continue in the future.

Matthew Paczkowski (Founder of Air Pixa) – Air Pixa is a video production company based in Manchester. They have some amazing drones which make them able to take the best photography and videos. The quality of their work is unreal and honestly believe they are the top rated videographer agency throughout the UK. For this reason I decided to team up with them to supply them leads. It has worked great for them and TBH worked well for me because means I get to use their services regularly for our own productions. Here is the reference letter from Matt AirPixa Reference which is copied here below:

We met James back in 2015 when he approached us with his idea of no up-front cost lead generation service for our newly established Aerial Photography and Video Production Service – AirPixa. As we are no experts in SEO we didn’t really understand how this will work nor did we have anyone to reference his offering with. Understandably we were a little bit apprehensive however as we had nothing to lose, we’ve decided to give it a go and see how it will work!

We provided James with examples of our photographs, videos and keywords. He embedded those on PromoSEO and other websites that he manages. Within just few days enquiries started to come in!

The service that James and his team provided us with has helped AirPixa to grow and we are seeing more quality enquiries coming through on daily basis. We pay an agreed proportion of the profits to PromoSEO. Any leads which do not convert into an order are completely at no cost to us. You won’t get this anywhere else it is really a win-win situation and it has provided us with many more customers interested in our services.

As we are only paying for successful leads, this strategy is a lot more cost effective for us than other options. We previously used pay per click sources to bring new customers to our website. However, we no longer need to rely on those campaigns as we have found that leads generated by James and his team are more cost effective for us.

If you are considering PromoSEO services for your niche business area – just go for it! Don’t waste your time talking to other SEO companies, they will only burn your money and time! Talk to James and his team. We’ve not come across anyone who understands SEO better and is as hardworking as James and his Team. Thank you Guys!

Nik Spence (Sales Director of Uniplay Markings) – Uniplay are a playground markings company installing graphics into schools, colleges and parks throughout the UK. Here is the reference letter from Nik Uniplay Lead Generation Reference which is copied here below:

My company was recently offered an opportunity to enter a lead generation agreement. This was brought to us by Scott Calland from Soft Surfaces Ltd who was looking to provide leads to new companies. He explained that their business had developed its own marketing organisation and was beginning to offer these services to others. There was no contract involved so we decided to take the opportunity which only required us to pay for successful leads.

The success that we have seen from this strategy has been fantastic, and we are receiving more enquiries and new customers than we have ever seen in the past. The agreement offered by the company means we simply pay for leads which we generate into orders, and any unsuccessful ones are free of charge. To begin with we agreed an appropriate percentage of the profits from each job to pay back to Soft Surfaces for their work.

As a result of the growth we have seen in our business since taking this opportunity, we have decided to increase the proportion we pay in order to invest in further development. If you choose to take up the offer which is being provided, I would highly advise contributing as much as you can to help advance the strategies and bring you even more in the long run.

We can only thank Scott and the marketing team at Soft Surfaces for bringing us this opportunity and helping us to grow our business further.

Steve Kerwin (Managing Director of Pro-Res) – Pro-Res are a great indoor resin flooring business working nationwide in the United Kingdom. Here is the reference letter from Steve Pro-Res Lead Generation Reference which is copied here below:

I have known James Dooley for over 10 years now and was happy to agree to the lead generation service he provides, our resin flooring business saw immediate benefits in both quality convertible leads and general exposure to clients our existing marketing strategies hadn’t found.

Id happily recommend James and his organisation to anyone thinking of embarking on Search engine based leads, there are no hidden costs or surprises down the line and Pro-Res (UK) Ltd are delighted with the results.

So as you can see we already have many happy UK businesses making the most of this amazing deal.

Is SEO Dead?

Is SEO Dead?

Oh dear, all you SEO agencies get ready to change your industry because search engine optimisation is officially dead in 2017. Please adapt as soon as possible so me and all my mates in this niche can profit from lower competition haha.

Obviously SEO is not dead; this is the most ridiculous statement I have ever heard. If Google decided to completely take backlinks out of their algorithm (which they can never do) would SEO be dead then? Absolutely not. So why is this?

Well let’s break down what SEO actually stands for – search engine optimisation. If backlinks become less important in years to come which actually I think Google would like to do (even though their core algorithm needs this data to rank) then does that mean SEO is no longer needed? No, that is certainly not the case.

All it will mean is you need to optimise your websites slightly differently to rank. This might mean adding more content, better CTAs, better metrics on your site like bounce rate, and optimising your sites to what Google wants to see. So can everyone stop asking the question? As long as there is a search engine then optimising your website will always be needed.

What is the Future?

Now this is a much better question because yes I do believe SEO is evolving and becoming more difficult for sure. Gone are the days of keyword stuffing and blasting your sites with millions of backlinks – which is a shame because I made a lot of money from this. They were the glory days and within 3 months making 5-10k per month with very little work.

Guys let’s get straight to the point. Stop being so obsessed with individual keyword rankings. The more you are trying to optimise your websites for individual key phrases the more you will come across Google penalties in my opinion. That is because there is a great chance you will be over optimising your focus keywords and pretty much keyword stuffing without knowing. The more you will be hitting links with exact match for this, the more you are screaming to Google ‘look at my site, I want to rank for this keyword’ which will be over optimised and therefore tank.

The strategy we have adapted within my team is effective frequency which you can read more on here. Traffic is traffic at the end of the day and whether you generate this from SEO, PPC, Facebook or wherever else then this needs to be your main goal. It is the traffic that leads to more orders and the more orders which leads to you being paid more. It is NOT the rankings which pays you more!

Diversify Your Strategy

So let’s get started on a list below and answer honestly whether you are leveraging traffic from all these sources. Or are you just being narrow minded and trying to rank your website in the SERPs for those 10 keywords you have loaded into your rank tracker?

  • Ranking your pages in the SERPs – not just Google but Bing and Yahoo as well
  • Ranking your images in Google Images – this can drive you a lot of traffic and get you backlinks if bloggers decide they want to use your photo and credit the source
  • Ranking your videos in YouTube – do not just upload and embed onto your website – optimise this video properly and try to rank the video in YouTube, Vimeo and Google search
  • Hash Tags on Social Media – are you getting your statuses seen by your target audience and making the most of the hash tags?
  • Retargeting on Facebook – setting up a pixel to your site to retarget on Facebook is massive because these are people who have been on your site and are a red hot potential lead
  • Paid Ads – does your CPA or profit allow you to drive traffic from PPC or online ads because you need to drive as much traffic as possible from all angles)
  • Traditional Marketing – billboards, TV ads, radio ads all still work well and if your budgets allow then it gets your brand out there
  • Telephone Marketing – got a database of clients and thought of hiring a cold call centre to blast through this with calls to see whether they might be interested
  • SMS Marketing – from the database blasting a text message campaign of a special offer
  • Email Marketing – hitting their inboxes with updates, helpful information or last bonuses you might be able to offer still works well

Not saying your budgets could stretch to using all these methods above but effective frequency certainly works. It is still true where folk buy from trusted brands and many still do the 3 prong attack in traditional marketing where they believe until they have seen or heard about this offer 3 times they will not purchase. Hence the reason they do TV, radio, billboards in a mixture. Why not adapt this online and try to make sure your brand is seen on social media, web search, image search and places like this.

Hit me with a huge core algorithm update and this will only tank part of my traffic sources. Don’t throw your eggs all into one basket. By doing this you are actually spreading your optimisation online which will naturally attract links (check me out being a complete white hat goddess lol). No but folk crediting the source for your images, embedding your videos or linking to your amazing blog posts all will offer IP diversity in backlinks which is really the holy grail of ranking anyway.

White Hat Vs Black Hat SEO

Ok so now I have mentioned the white hat SEO approach which I have said is the future of online marketing then how can we adapt black hat or grey hat SEO into the mix? Do black hat techniques still have a part in developing an online strategy beyond 2017? Short answer to this is yes absolutely if utilised in the correct way.

So let’s talk dirty and talk how to utilise black hat tactics for your brand without being penalised or getting into any trouble. I would recommend the following:

  • Use Automatic Social Bots – get a following on your social media and you can easily do this by tools which follow and unfollow accounts in your niche
  • Buy Cheap Links to Social – for reputation management you want to rank all your social profiles also and as these have high domain authority can easily take a good link blast to improve their rankings for target keywords and brand name
  • Strengthen Your Links – Google only has the patent to go two links deep so maybe link build a bit more loosely to your links that link to your links
  • Tools for Outreach – there is many black hat tools to scrape emails and auto send to reporters to ask for mentions on topic related articles which might be sponsored but check the metrics and negotiate best rates with them
  • Rent PBN Links or 301 quality dropping domains to send power – if any of these get hit then disavow or easily remove the backlinks
  • IFTTT to Syndicate Content – not really a black hat trick but this tool can syndicate your new blog post to 40 web 2.0 branded profiles automatically
  • Injected Links – depending how far you want to go with the black hat then you could buy SAPE links which inject links into hacked sites or buy a WordPress theme, inject a link into the code and update the theme so anyone who updates this using it on their site will have your link injected into their websites probably without them knowing

For myself I don’t do the last one but certainly use tools like IFTTT to syndicate content throughout the profiles and tools like Follow Liker to build followers, likes, shares on social media. Why not try to leverage any traffic there is in niche related Facebook groups, Tumblr feeds, subreddits and anywhere that is talking about the products or services that you offer.

This will future-proof your strategy with driving traffic which is what our end goal needs to be. Stop focusing just on SEO and think of the bigger picture on why you are doing this. Businesses pay for this to generate more sales and they need more sales by you driving them more traffic. The more places you can get your clients brand the more chances of attracting traffic and backlinks also. So I challenge you to stop calling your business an SEO Agency. Start calling yourself:

  • Visibility Optimisation
  • Traffic Source Optimisation
  • Lead Generation Specialists

These are more important to you being narrow minded in ranking your main 10 keywords and worrying when the core algorithm updates. If you are serious about building your business then I suggest you take this mind shift to be one step ahead of the game. Always here to SYNERGISE and network guys because like all my mates know I love to travel and meet new folk in this niche. There is easily enough work for us all to profit and I would much prefer to be a happy millionaire with loads of mates around me doing awesome in business than a lonely billionaire who works all hours god sends, does not network or help others.

Money does not drive myself one bit and for myself it is all about the Journey. A rising tide lifts all ships and if I can help all my friends be successful, then for me I would get so much more satisfaction from that. I have met so many great friends from travelling the world being a digital nomad and if anyone wants to know more information on myself read these articles below:

Intro to James Dooley

How I became digital nomad

Digital Nomad Lesson

Delegation is the Key – Working on (Not in) the Business

Delegation is the Key – Working on (Not in) the Business

Recently I have become manager to a local football team. I find myself using the delegation techniques in getting players to assist my workload and because of this get branded lazy or saying I am a chief delegator. But actually this is where success comes from and getting everyone to muck in and help out. This is actually good management skills because if you read my road to failure article on laziness then it will show that success is when the managers can spend time physically working on strengthening the football team or business and not working within it (i.e. personally writing the blogs, building the links, cleaning the offices in workload should be delegated as should in football collecting the kits, filling up water bottles etc).

Delegation Key Points

Delegation and setting systems in place is the Key to Sustaining Success.  When you are growing a business, there are always more things that need to get done than there is time to do them. You really need to step back working on the day to day tasks like pricing, sales, project management and set strategies in so your team can run this efficiently. To keep your business growing, you have to find ways to get more done without working yourself inside of the company.

If you are delegating out some tasks right now doesn’t mean you are good at delegation. You’ve probably delegated the simple, repetitive, low risk tasks. To really make delegation work, you have to be able to delegate some of the truly important work that you do. What’s so hard about delegation? Why does it seem especially difficult for entrepreneurs? To be an effective delegator, you need to understand the roadblocks in your way. Until you realise the problems and issues that can arise you will always struggle to live the laptop lifestyle travelling the world.

Delegation is a risk. What if your staff make important decisions and they made the wrong one? How much might it cost? Whatever the short term cost of that bad decision might be, I promise you that it will cost you much more in the long run if you do not delegate important work. If you insist on having the final say over every important decision, you will never develop an effective management team and never realise the full potential of your business. If you delegate effectively and set systems in this then making the wrong decisions should not happen – if it does then blame your strategy and in your training methods include the pitfalls so it does not happen again.

If you think it’s easier and quicker for you to do it rather than taking the time to train someone else to do it. Yeah, that’s right, you can do it in 15 minutes but it will take two hours to train someone else to do it. That works for a one-time task, but for repetitive tasks, you’re just kidding yourself if you think this is an effective use of your time. If this is the way you work, you’re trapped on a treadmill going nowhere. For the sake of your company (and your sanity), at some point, you’re going to need to let go. Here’s how smart owners delegate work effectively. Here are key points to effective delegation:-

1. Set Goals – Make a list of all the tasks you now do each week. Pick out the one task that makes the biggest contribution to moving your company toward its goals. Give this task the number one. Then pick out the second most important task and assign it number two. Continue through the list numbering all the tasks. Now split the list in half by ranking. The bottom half of your list becomes your Delegation List of tasks you will begin to offload. Set times against these goals and create the indepth training for your staff to delegate this to.

2. Select Strengths of Your Staff – You need to position your work infront of the right staff. Passing accounts work to your most creative member of staff will not get you the best results. Selecting the right personnel for the work you are delegating is crucial. They need to really enjoy be able to understand the work you are passing them and play to their strengths. Review each of the people in your organisation in your mind and decide who is ready to take on more responsibility. Determine what skills each of them has and how those skills match up with your Delegation List. While employees need to be skilled and knowledgeable, they also need to be enthused about their work. Enthusiastic employees accomplish more, perform better and are more creative. Good managers can inspire their people by communicating how they will be integral parts of your business plan for the coming year.

3. Communicating Your Message – This is my opinion is so important and if anything goes wrong on workload I always blame myself for not explaining or communicating this well enough. Be certain that you clearly detail the outcomes you expect. Be less clear about how those outcomes should be achieved. This way your people will be able to work towards the same objective you are aiming for while using their creativity to perhaps find a better way to achieve that goal. Ask the employee to write up the notes and to carefully define the issues listed above. Ask them to prepare a proposal detailing how they will perform the tasks and achieve the stated goals. Before concluding the meeting, set a time for a followup meeting. At the second meeting, discuss the employee’s ideas, make any revisions required and finalise the plan. Be certain that a timeline is associated with each step of the plan.

4. Develop and Improve – If you think your standard operating procedures (aka SOP’s) are going to be spot on first time you are deluded. Regularly checking the training with the people you are delegating to is key to success. Asking them can they think of ways to improve this which might save time, money or be better systems to get to the end goal faster. Keep communication and looking to develop your training strategy. Technology evolves so fast so what might be best practice this month could be outdated the following and listening to your team and improving the SOP’s is vital. It’s important to be aware of, and use, your surrounding talent. It’s good for employees, too, because blocking the skills and ideas of employees can lead to the loss of the best talent. When employees see a manager is listening, they feel empowered and vested in the manager’s decisions. Managers must be willing to learn and that means listening closely. And managers can communicate that willingness to hear by responding to employee statements with productive questions.

5. Keep the Faith – Naturally mistakes will happen and things will get missed. Keep the faith that the delegation will work and when work does go wrong (which it will in the infancy) then plan to do #3 and #4. Basically improve your training and include what issues could come up then communicate these improvements to the staff you are delegating to. Let your staff know that you realise there can be no progress without risk taking. Let the staff or virtual assistants know you are available to help and that you will do everything you can to make them successful. And don’t forget that regular followup and communications will avoid unpleasant surprises for you and your employees.

6. Don’t Chase Perfection – Sometimes 90% is more than good enough. Your objective is to get the job done, not create a masterpiece. Establish a standard of quality and a fair time frame for reaching it. Once you establish the expectations, let your staff decide how to carry out the project. Everything can be improved and developed but don’t waste too long on the small things. Perfection is the enemy of progress.

7. Indepth Standard Operating Procedures – Make sure your employee has all the information needed to complete the job. Confirm that they understand and accept the requirements. Step by step articles and also if possible videos to go with the wording is best practices.

8. Say Well Done – Motivating the staff and making sure they are rewarded with a well done goes a long way. Make sure employees know that their efforts are recognised and appreciated.

Create More Time To Synergise

When you spend less time working in the business on day to day routines this free’s up time you should spend synergising. Read this article on the importance of creating a synergy and networking with like minded business owners. From speaking to close friend and team mate at football he has recently taken on someone at his work as he was a sole trader and could not believe the impact it had. He said now being two onsite literally gets 4 times the amount of work completed. So if these figures of 1+1=4 does not tell you synergy is soooo important then I am not sure what will.

The video above which reviews the 4 hour work week book shows you what is needed in reducing your hours of physical work. Outsourcing work and delegating to staff is so important if you are serious about scaling your company out. Using the 80/20 rules helps you a lot where you get rid of the worst 20% of your clients so that you are never running at 100% capacity as this does not allow any room for growth.

Invest in Your Staff

When looking to delegate work and scale your business then I cannot stress to you enough the importance to invest time in your staff. Setting up SOPs for your employees is very important to set procedures for repetitive work in accordance with agreed specifications aimed at obtaining desired outcomes. Having a standard operating procedure is great but I always find spending the time to explain what and why they are doing this work helps them to understand the importance. This allows them to look out for any potential shortfalls or errors and highlight these as they go along. You want the staff to grow their knowledge and development with the business so these members of staff can become middle managers and train new starters also.

Why Delegating is a Must for Myself

If you have read my other articles on this website you will realise I love to travel and here is a Digital Nomad Life Lessons blog on why I enjoy travelling so much. Freeing up my time to forward think allows me to create better more efficient strategies put into place to scale out work. Becoming a digital nomad shows how easy it is to work anywhere in the world with wifi and internet connections evolving so much.

Those first several years trading before making it into a functioning business, you wear many hats, usually because you can’t afford to hire anyone else to take the trash out, keep the books and talk to the web designer. But the truth is, your job should be running the business. When you realise that and start delegating, your business will grow. It is important to realise that people will do things differently than you might have but that doesn’t make their way wrong. You need your staff you give the SOPs to be brave enough to tackle you or ask questions if they feel anything can be improved or developed better. Infact, a new viewpoint could expand your company’s reach and allow it to grow in ways you never would have considered.

Plan for Working on (Not in) the Business

When you are looking to grow the company you run then to progress and strengthen the business might mean you have to take a step back personally to move two steps forward. You need to find systems to remove yourself personally from the day to day routines. Lots of business owners wish they could be less involved in the day-to-day operations of their businesses. When you have 10 or even 20 employees, you can be intimately involved in all aspects of the business from sales to finance to operations to purchasing. But if you want the company to grow and perhaps get to that elusive “next level” everyone’s always talking about, you have to build an organization that can get the job done without you managing every detail. Here is an amazing video showing the review of the book E Myth Revisited which is one of my personal favourite books.

If you read this article then you will see he had less stress and aggravation with 105 employees than when he had 10. It allowed him to work on marketing, new business opportunities, networking or travelling the world. The article highlights the issues that must be hurdled to make the transition from doer to manager to executive. Naturally, surmounting these hurdles is easier said than done and can take years to accomplish. This list does not have all of the answers but should at least provide you with the right questions to ask yourself.

1. You. You really have to want to get out from under the day-to-day. It requires getting out of your comfort zone, learning new things, and unlearning old habits. It all has to start with prioritising your workload and offsetting repetitive workloads.

2. Hiring.
If you don’t learn how to hire the right people, you will continue to chase your tail. (This does not come from a fortune cookie; if anything, it comes from a no-fortune cookie.)

3. Standards. A company’s reputation and its customers’ satisfaction will be determined by what a company expects of itself. Setting standards should not be done casually by  whoever happens to be in the driver’s seat. The standards should be well thought out and aggressively communicated, and they should be lived. Whether it is response time or product quality or how clean you keep the bathroom, there are numerous things that define a company.

4. Training. People are not going to figure out everything on their own. And if they do, it will be after messing up orders, customers and your reputation. How many different kinds of customer problems can there be? How many solutions are there? Challenge your staff to develop and overcome problems that is natural to come up in daily life circumstances. To be followed and respected you need to be understood, so make clear communications your goal. Express what you want from your employees in easily understood statements that can be translated into workplace expectations.

5. Systems, Procedures, Planning and Tools. There are ways to avoid mistakes, to keep track of things and to be more effective and efficient. Every time something goes wrong you should ask yourself, is there something we could have done to avoid this?

6. The Wrong People. Your employees have varied talents and needs. Taking a genuine interest in their lives will foster their loyalty and pay rich dividends. Sometimes it is bad hiring, sometimes it is just a bad fit. I used to put out fires all of the time. I finally figured out that it was better to get rid of the arsonists. That doesn’t mean these employees don’t mean well.  It may mean, assuming they have been properly trained and managed, that they can’t do well. This step requires will — as in you will do something about it. Is there anyone working for you that you would be happy to see quit?

7. Delegation. This one seems pretty obvious, doesn’t it? But delegation only works when you have the right people. And the hardest part is accepting that some of the things that you delegate will not be done as well as you could have done them yourself. You can afford to fix occasional mistakes more easily than you can afford to do everything yourself.

8. Compensation. It is difficult to run a smooth operation if you are constantly losing good people. What is your turnover rate? Do you pay enough, respect enough and provide a pleasant work environment?

9. Feedback. Have you surrounded yourself with yes men and women? You do not want your staff sitting on the fence and agreeing with everything you say. Of course, you have to be able to handle the truth! Sometimes I am wrong, sometimes I am oblivious, sometimes I am delusional. The last thing I want is to stay that way. This is where fear of the boss can do the most damage. Don’t get me wrong, I am not naïve enough to think that no one is afraid of me because I am the boss. I do feel that the lonely-at-the-top thing is very, well, lonely. But there is no greater feeling than knowing that people are with you on a common cause, and you don’t have to read their minds. Get your staff being honest and have the brave nature to tackle you if they feel it is wrong or could be done better.

10. You, again. Maybe you really like being the sales rep, the production manager or the one doing the work. Maybe you are trying to be someone you are not. I have learned that there is such a thing as big enough. It can be liberating to people who are ambitious to recognize that they have limitations, and that they do not have what it takes to be the next Bill Gates — and that it is O.K. More than O.K.! I have also learned that many entrepreneurs want to hire someone to take care of the things they don’t want to do. I would be very careful about thinking that one person is going to come in and handle everything. Build the organization. Or not. Small can be beautiful.

11. Dont blame Staff – Blame Yourself. Do you find yourself getting mad at employees all of the time? That is a waste of energy and bad for the moral of the company, including the people you never get mad at. It guarantees that no one will want to make decisions. There are three possibilities: you haven’t trained people properly, or you have some people who should be working in a different job (for you or for someone else), or you still think that everyone should think like you. If everyone thought like you, they would own their own business. And then they could have the opportunity to be mad all of the time.

Growing the Business

When reading through articles about scaling out businesses then I loved this bit of content from this webpage – Just as you can over-parent you can do the same thing to your company. I had to come to the place where I know that the staff I have is capable and then let them go, because they are ready and can handle it … if you hold on too tightly, it doesn’t grow. This really goes hand in hand with the millionaire fast lane book where you have three financial paths being the sidewalk, the slow lane and the fast lane. If you really believe you are able to cope with the fast lane then outsourcing your work and delegation is really key to success. Watch this video and it will explain the three financial paths and see which one you are?

Some business owners spend so much time working on their weaknesses and trying to be everything but the problem is that company will only grow to the limits of the talents of that individual. You want it to grow to the talents of entire team. It takes a group to move an organisation forward. Once owners understand that, they are well on their way to success. True leaders understand they don’t have all the answer and they surround themselves with the right talent hence the reason why synergising is so crucial to business owners.

Being An Affective Leader

When you get bogged down in simple details that your employees could be working on, you are not being an effective leader. If you want to run a successful business you have to know how to play to your strengths. It’s pretty easy to micromanage everything. You may think that you can get things done better and more efficiently than anyone else. That might even be true, but all the time you are spending doing jobs that other people could be doing is time that you are not running your business. When you get bogged down in simple details that your employees could be working on, you are not being an effective leader.

As the leader of your business, you are responsible for spotting problems and delegating solutions. You are responsible for setting goals and thinking about the future. The only person in your company who will be genuinely motivated to grow your company is you. Every minute that you spend working on tasks that can be delegated is a minute that you are not planning, strategising and building the best business possible. Work on your business, not in your business is the real key to success and for this you need to develop delegating techniques. More information on this can be read here.

You are in charge of the big picture. When you see areas that need improvement, delegate the work out, so you can continue to be the troubleshooter and visionary that you need to be. It may take some practice if you’re used to getting really hands on in your business, but your employees will appreciate the trust and responsibility you give them, and you will quickly learn that you can do the job of leading your business that no one else can do!

Are you Too Involved?

We all get heavily involved in the day to day tasks where we strive to deliver our promises, satisfy customer deadlines but we need to look at the warning signs I have put together below that we are too involved in all day to day tasks:-

  1. You have to check everything once your staff have completed a task
  2. Your staff feel they have to run decisions through you
  3. You bring the most sales into your business
  4. Any bad debts land on your desk to chase
  5. Long term plans never get completed because of day-to-day works
  6. Working long hours but still not seeing the rewards financially
  7. No clear vision where your business is growing
  8. Before you know it the week or even worse the month has passed you by with no growth
  9. Reactive in the workplace instead of being Proactive

Here are all tell tale signs that you are too involved in day to day running of works. You need to manage this if you need the company to grow. If you are working as an effective leader then here below is workload you should be working on day to day:-

  • Looking on problem areas and how they can be improved
  • Setting more SOPs so staff understand the workload better
  • Training staff and spending time with them to develop and improve
  • Marketing why you have the edge on your computers and expressing this through targeted media channels
  • Strategy and monthly targets you need the business to grow into
  • Accepting or seeking help is not a sign of failure or weakness, it’s a sign of strength and leadership
  • Networking and Synergising with suppliers and even competitors

Then you are in charge of the big picture. When you see areas that need improvement, delegate the work out, so you can be the leader and visionary that you need to be. It may take some practice if you’re used to getting really hands on in your business, but your employees will appreciate the trust and responsibility you give them, and you will quickly learn that you can do the job of leading your business that no one else can do.

One Size Doesn’t Fit All

Rounding this up then it might sound easy to delegate work out. When actually this is one of the hardest things you will ever have to do. Delegating and building your team to help out and be motivated like yourself is hard. If you are reading this article you will be motivated yourself and dedicated to the cause so it is easy for you to grasp this but trying to get your employees to understand it is an art. A fine art then many might not be able to cope with because of many reasons. You might expect too much from your staff, find it too difficult to let go and prefer to get your hands dirty.

This is fine and growing into a big business is not for everyone. Having a multi million pound company does not necessarily make you happier because sometimes a small company that is manageable is great as little stress involved. We are all built differently and over the years I have learnt working 7 days a week and 18 hour shifts is not healthy. You need a fine balance in your life and this is where delegation for myself is certainly key to my own personal success. That success in my eyes is more time to spend on creating amazing memories with my family / friends and travelling the world which is why I became a digital nomad and live the laptop lifestyle working whilst travelling. That is keeping healthy with exercise and being able to have the freedom to enjoy the limited time we have on earth.

Let me know whether you feel I have missed anything on this article and hit me up on social media to discuss this further. I love discussing anything related to what I write about and always want to network so be good to hit me up!! Take care and speak soon.

How to Maximise Your Instagram Account

How to Maximise Your Instagram Account

Feb 9, 2017 @ 10:33 am

This blog article will discuss how to maximise your Instagram account by helping you to improve your content and increase your page following. Hopefully this will help to get your account noticed by a relevant audience. What’s great about Instagram is that it is a visual social media channel, which people love.  A lot of individuals prefer to look at images and are more likely to follow links through these images as opposed to having to read information to see what content the page might have to offer. You can optimise your Instagram account through using various techniques that will encourage more traffic and engagement with your page.

People find it much easier to process images and videos compared with large amounts of written content. This is why image-based social media sites are so popular as it’s simple to enjoy what is being posted, and find new things that you are interested in. These platforms also offer great power if you want to market a product or service by making sure your business is seen by relevant people. If you want to generate more followers and more likes on your posts, there are a number of different techniques you can try.

How to Build Instagram Followers

First of all, you need to think about your target audience. Who do you want your page to attract and what are you trying to sell? You have to think carefully about your focus, and stick with a relevant theme. Whether it is health, food, fitness, photography, cars or anything else, you need to make sure that your visual content is relevant to what you want to promote. With this, you will need to think about the type of ‘hash tags’ people search for when wanting to find specific content. If someone is looking to find new workout videos, they will probably search hash tags such as ‘gym, workout or fitness’. Like Twitter, Instagram is extremely useful for hash tags and not only is it easy to search for relevant images, but it puts you at a great advantage of attracting the right clientele to your Instagram page.

This video below explains some more tips on growing your Instagram followers:

Use Popular Keywords

With this is mind; think about the keywords you want your page to be related to. Having too many hash tags in the description of your image can sometimes look like you are trying too hard. Therefore, in the main description, add in two or three of the most useful and relevant tags that you want your page or image to be associated with. In addition to this, you can then add more relevant tags to the ‘comments’ section on your image. This will allow your image or video to still be associated with the relevant tags when searched for, without looking like ‘spam’ in the description itself. For example, if you wanted to upload a healthy recipe you might add the hash tags ‘healthy’ and ‘recipe’ to the initial description, and then add additional tags to the comment such as ‘#healthyfood’, ‘#health’, ‘#eatwell’ etc.

By doing this, you make it much easier for people interested in those topics to find your post. This could be through them searching the hash tags, or clicking onto one from another post that they like. If your photo or video is displayed within the list of posts under that tag, it’s much more likely that it will be found and liked by people with similar interests.

Consider Paying for Targeted Ads

You can run an ad campaign on Instagram which displays adverts for your page to users who have similar interests. These strategies can be uniquely targeted to specific users who like and follow pages in your niche. This means you don’t waste money on your ads being shown to people who will not be interested at all. If you have the budget for this and you use social media marketing as one of your main advertising platforms, it’s definitely worth giving it a go. Many businesses see a great return on investment from paid adverts on social media as targeting them to specific groups of people makes them much more effective.

How to Interact on Instagram

The more followers you start to build, the more you can start engaging with them. To encourage regular visitors to your page, interact with your audience as much as you can. Talk to your page audience, reply to image comments and ask them what they want to see more of. Read the comments and reactions to your posts to identify what your most popular content is. This can then help you to drive even more traffic into your Instagram page. Also comment on other relevant posts and pages, so other people’s followers see your page name.

Instagram Social Media Marketing

You can even try following people who follow accounts similar to yours. There’s a good chance they will be interested in your posts as well, and you could get a follow back from them. Always try to keep your posts and comments section friendly and positive. Do not engage negatively with any bad comments that you might receive. But if someone has a complaint about your service, try to take it out of the public view and into a private message to resolve the issue. This makes you appear much more professional and helpful.

5 Top Tips for Your Instagram Account

When you are working on building a successful Instagram account you will notice that the more socially active you are, the more responsive your audience will become. Follow these 5 ‘top tips’ to get the most out of your social media account:

  • Caption your photos – Add something interesting to the caption of your image, along with hash tags so your audience are eager to follow more of your posts. Links to relevant blogs/articles or your own website is a great way to keep your audience interested.
  • Make your page aesthetically pleasing – Keep with a relevant theme using images that look good next to each other. Your audience will appreciate a page that looks nice.
  • Time of image upload can be influential – There are certain times of the day where social media users are more active, so it can be helpful to post your images at specific times. A lot of people tend go through their Instagram feed soon after they wake up in the morning meaning 7am-8.30am on a weekday is a popular social media slot. This also applies to the evening when people have finished work and are doing an evening social media check between 7pm and 9pm.
  • Take good quality pictures – Your page will attract more followers if your images are of a decent quality.
  • Talk to your followers – Comment on their page and they are more likely to comment on yours. Instagram users love being social!

Summary

Using Instagram can be a great way to promote your business online. It enables you to display your content to millions of users who may be interested in what you have to offer. Both images and videos are effective in grabbing attention online, and they tend to generate more interest than written paragraphs of text. By harnessing these tips, you can maximise your Instagram account and get the best results from it. Feel free to leave a comment on this post if you have any more suggestions for how to create the most effective social media marketing campaigns.

Digital Nomad Life Lessons

Being the youngest of three sons I believe is the reason for being so loud and confident. But throughout my life like everyone I have learnt many life lessons. When you are younger you hear your parents tell you these things but take them with a pinch of salt. I have compiled a list of lessons I personally have learnt along the way below.

1. Take Action – This certainly has to be my #1 life lesson and for more information on this then read this article which covers a lot of reasons why people fail and mainly to do with the fact that they take zero action

2. Spend Money on Memories – I am a huge believer that the most valuable asset in life is your memories. People can spend millions on materialistic products but the memories on the death bed are what you truly remember.

Spend Money on Memories - Digital Nomad Life Lessons

Celebrating Mike Hughes Stag Party In Las Vegas

3. Develop and Improve – Show me a fully satisfied person and I will show you failure. There is no such thing as 10/10 in my opinion. We can all develop and improve and for our sanity and life goals we should look to improve in all walks of life. It does not matter how old you are as you should always be improving. If you are not improving yourself then are you being lazy?

4. Friends and Family – Surround yourself by loads of friends and family. The more friends the better because it means more different experiences but keep your best mates and family close because they will be there in all situations. I wrote how networking was important in business but this also applies to personal lifestyles also.

5. Play a Team Sport – Whether this is football, rugby, netball or whatever you decide. Being part of a team sport will give you the laughter and fun as a team. The exercise is great for health benefits but for me the banter is the real reason why it has so many benefits because it gives you the social side of life which will create you so many happy memories.

Play a Team Sport - Digital Nomad Life Lessons

Leigh Athletic FC Team I Play Football for

6. Health is Wealth – Your health is who you are and who you will become. Eat nice healthy food and exercise daily. When young you feel you can eat whatever you want but in later life this catches up with you. Make sure you live your life so your tomorrow self will be happy of what you did the previous day. Neglect your health and energy levels will drop and your whole life will change as health is the engine behind who you will become.

7. Learn a Martial Art – Great for conditioning and health benefits again. But the reason for learning martial arts is the respect it generates, building your concentration levels and discipline in focusing your mind. Oh and obviously helps you in self defence situations.

Learn a Martial Art - Digital Nomad Life Lessons

Me in Koh Samui learning Thai Boxing

8. Be Proud of You – We are all unique human beings but do not chase your life trying to be someone you are not. Be yourself and proud of who you are instead of leading life a lie. Your friends, your teachers, your parents and family all have expectations of you but just be yourself. Do not try to live a life someone else would like you to be because that might not make you happy. You are awesome and have your own qualities no one else in this world has as you are unique. Here is an introduction to myself.

9. Choose your Own Path – Let close friends and family advise you on best practices but you are responsible solely for your own path in your career, health and happiness. Choose your own path as it is your life. I absolutely love and enjoy networking, SEO and travelling so becoming a digital nomad was a no brainer for me because included all three of these things.

10. Treat People How You Want to be Treated – Ironically people start to change their attitude towards you when you begin treating them the way they treat you. There are a few great quotes I love on this life lesson.

11. Focus on Solutions Not Problems – Identify your problems but give your power and energy to solutions. Too many complain and waste time whining instead of accepting the problem and quickly finding a solution. Here is an article I highly recommend everyone to read about how to face your problems with solutions because if you focus all your ideas and energy into solutions then all the problems will make you the person you are today. Play the cards you are dealt the best you can and learn from all the mistakes along the way.

12. Think BIG – You really are capable of so much more than you can imagine. Chase your goals and set them high. You will be surprised how much you can achieve if you believe in yourself. Do not set your goals too small because you are capable of so much more. I love the quote “Think big, believe big, act big and the results will be big”

13. Surround Yourself with Positivity – You’re a product of your environment so surround yourself with the best. Positivity breeds positivity so hanging around successful folk and happy people is key. Influence your family and close friends because a rising tide lifts all ships so your attitude can help others around you succeed.

surround yourself with successful people

Sir Alex Ferguson farewell game

14. People Come and Go – This could be university friends you lose touch with as you move back home. Or it could be loved ones who pass away. As awful as this sounds but we all are going to die. Instead of constantly feeling upset a close family member or friend has passed away then celebrate their life. Have you ever watched X Factor and seen all the sob stories people come out with thinking they are unfortunate. The fact is it’s going to happen to us all so are you going to waste your life away moaning or be positive and make them proud looking down on you. You need to learn how to let go as hard as it might feel.

15. Learn to Forgive Yourself – You are probably your own harshest critic. Do not beat yourself up and be your own personal enemy. You will make many mistakes and if you cannot forgive yourself how can you expect others too. Be kind and caring to your inner self because you can then look to make amends or get back quickly to your positive attitude. Learn from it and analyse if you have done something wrong but quickly forgive yourself and move on. There is no sense in punishing your future for the mistakes in the past.

16. Travel the World – Have you truly experienced life and seen the wonders of the world? Have you experienced the different cultures? You will be amazed by the beauty of this living world and you will grow your knowledge and memories massively from doing this.

Travel The World - Digital Nomad Life Lessons

Recent trip to Chiang Mai and loved the culture

17. Gratitude – Be grateful for what you have in life. Even if you think your life is shit be grateful because someone is certainly struggling more than you on earth. Do you have a roof over your head, two arms, two legs, fresh tap water, hearing, sight or none of these. Unless you literally have not got any of these mentioned then stop not feeling grateful. Expect nothing and appreciate absolutely everything. We are so lucky to be alive so cherish every breath we take on earth.

18. Loyalty Over Greed – Be loyal and fight the greedy guy from inside of us all. Loyalty is a huge attribute I expect from all my friends and business partners. I was grown up with the ethics and morale to be loyal. You will encounter many times in life where you can get financial gains by not being loyal but this falls under the ‘treat others how you want to be treated’ How would you feel is a close friend was not loyal? Do not betray a friend or human being for personal gains otherwise karma will come back to bite you in the ass. Be loyal and not greedy.

19. Fail Regularly – This might seem a strange one to put down but it is so true. Failure in life is inevitable if you truly push yourself to your limits. It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default. You can’t be paralysed by fear of failure or you will never push yourself.

20. Work Hard but Play Harder – Grafting in work is an absolute given. The harder you work the more successful financially you will be but have a fine balance in life. If you do not play harder you will struggle to grow your friendships, to travel so much and create all those awesome memories. I certainly play very hard because for me life is about living so what makes me happy is banter, laughing, experiencing new adventures my playtime is when I create my best memories.

Work Hard and Play Harder

Myself at the best music festival in the world #TomorrowLand

21. Don’t Be Judgemental – Do not judge a book by its cover. You will be surprised in ife what you get out of everyone you meet. I have heard stories of a homeless guy on the streets giving his last dollar to somehow who need to catch the bus. That act of kindness is unreal and similar story here which went viral about a tramp giving a student £3 to get a taxi home safely. Don’t base your opinion on someone by their appearance and try to learn something from absolutely everybody.

22. Patience is a Virtue – Patience is not the ability to wait, but it is the ability to keep a positive attitude while waiting. Patience is not a skill but is a decision. Our inner self decides to get annoyed and one of my weaknesses certainly is not being patient enough. Like the attitude to not give up then you need to remember the best things in life are worth waiting for. Try to improve and develop yourself to become more patient for your own self being.

23. Break The Rules – I do not mean break the law but breaking the rules. There are too many rules in life and if you are too well behaved and don’t break the rules you will never be a maverick or true original. Here is a great video from Arnold Schwarznegger about breaking the rules.

24. You Cannot Please Everyone – Grow thick skinned for certain situations you will encounter. As we are all unique we all have different opinions naturally. Do not chase to please everyone because it is impossible and reverts back to being proud of who you are. Competitors, jealousy and others will not like you or make an opinion on  who you are without even knowing you as an individual but be hard skinned to understand this instead of fighting it. “The People who Matter Dont Mind, and The People who Mind Dont Matter”. There will be times certain folk in life are selfish or have a hidden agenda. I wrote an article about how wasted time is worse than wasted money because you need to quickly weed out the people in life who will not make you happy so more time can be spent with loved ones.

25. Question Everything – Never believe something without testing or seeing it for yourself. Too many times in life we take everything for granted when actually we should create our own opinion from experiences. Obviously seek advice but then check this for yourself to develop your own thoughts on situations. Trust people but verify it.

26. Never Give Up – Too many people in life think of an idea then never see the whole idea through. They give up when being so close to something big or life changing for them. Focus your mind to complete tasks and do not jump from one minor task to another without finishing any.

27. Time Flies – If you do not live for today and make the most of your time before you know it then you will wonder where your time went. A great video from a friend I met in Chiang Mai named Diggy shows his life lessons here. This video is superb and the reason I liked it so much was because I could relate to all his opinions. He also finishes this video with how time flies.

28. Delegate Work – When you travel and meet other digital nomads you start to realise so many of these have read the amazing books like the 4 hour work week and the emyth revisited which are possibly the best books I have ever read. These teach you techniques to stop getting yourself bogged down on day to day running of your businesses. I wrote an article about working on your business and not in it which explains the reasoning why delegation is key. We all have 24 hours in a day and are restricted to this so there is only so much you can physically do yourself. Hence the reason delegation of works is a real key to success and many entrepreneurs struggle to let go but this struggle will always hold them back from further growth.

I hope to add many more life lessons onto this article as I experience them. I am sure there is some I have missed off this list so please comment below on life lessons you have learnt and if I can relate to this then will add onto the blog. Hope you have enjoyed the read and i you can share that would be great thanks!!

Be Positive To All Your Problems

Moan At Problem Or Find a Solution?

Why waste time in life moaning or whining about a problem. Life is too short for this and you need to remain positive. Do not be that lazy person who sits on the sofa moaning about why you are overweight when others are sweating in gym. Do not moan you are unemployed when you have been lazy and not everyday tried to improve your skills and knowledge. Here is a list below of solutions you can use to try and resolve some problems you have:

  • Accept the problem. This is the one I try to do first when I run into a problem and I use it almost every time. When you accept that the problem already exists and stop resisting then you also stop putting more energy into the problem and “feeding it”. Now it just exists (well, more or less, you might still feel a bit down about it). And you can use the energy you previously fed the problem with – the energy that probably made the problem look bigger than it was – to find creative solutions to the challenge.
  • Ask yourself: what’s the worst that can happen? This is another one to do early on. You can easily to use your mind to blow problems all out of proportion. By asking this question you can restore the problem to it’s original size. And realize that the worst case scenario – if you actually define it – is perhaps not so pleasant but something you can handle and solve.
  • Gather some good knowledge. Information about your problem can often decrease that uncertain anxiety and fear we face when we are challenged with something. Knowledge wisps away the clouds of fear around a problem. And we often find that the problem might not be as bad as we thought.
  • Try to figure out possible problem along the way. This is something you can do before the problem even arises. Be prepared. When you research – as described in point # 3 – also try to find out what others in the same situation ran into, what kind of challenges they faced. Ask people what they did. If you don’t have anyone to ask then books, forums and blogs are good resources for gathering the personal experience of people. Also, be on the lookout for local groups and organizations. Google it and see what you find. If you keep your eyes and ears open you are sure to find something helpful.
  • Ask for help. You can ask people for advice on what to do and what they did in similar situations like yours. But you can also ask for more practical help. You don´t have to solve every problem on your own and sometimes it feels better to have someone by your side, even if it is just for emotional support.
  • Let go of the need to be right. Open your mind to a solution that may work and try it out instead of just making snap judgements based on little information and experience. The need to be right can make you disregard solutions that are just what you need for far too long.
  • Come up with more than one solution. You don´t know what will actually work before you try it. What may seem like a good solution in theory doesn´t always work in reality. So brain-storm and come up with at least a few solutions. If the first didn´t work, try the next one.
  • Redefine failure. This is important both to handle fear of failure for the whole problem and to get you start trying different solutions without too much hesitation. The definition of failure we are brought up with in society might not be the best and most useful to have. If you look at the most successful people you quickly notice that they have a different response to failure than the more common one. They don´t take failure or rejection that seriously. They know it´s not the end of the world if they fail. Instead they look at each failure and see the good part about: what they can learn from it and improve next time. They have an abundance-mentality. They know that if their first business-venture fails it feels like crap for a while but it´s ok in the long run. They learn from it and then they try again. Redefine failure as feedback and as a natural part of a successful life.
  • Break down the problem into smaller pieces. Completing a task or solving a problem can seem overwhelming and impossible if you take it all in at once. To decrease anxiety and think more clearly try to break the problem down. Try to identify the different things and people it consists of. Then figure out one practical solution you can take for each of those pieces. Try those solutions. They may not solve the whole problem immediately. But they might solve a few pieces of it. And then you can keep trying other solutions for the rest of the pieces until there are none left.
  • Use the 80/20 rule. Use 80 percent of your time to find solutions and only 20 percent to complain, worry and whine. It might not always be easy but focusing your energy, time and thoughts in this way is much more beneficial to you and others than doing the opposite.
  • Use Parkinson’s Law. This law says that a task will expand in time and seeming complexity depending on the time you set aside for it. For instance, if you say to yourself that you´ll come up with a solution within a week then the problem will seem to grow more difficult and you´ll spend more and more time trying to come up with a solution. Combine this law with the 80/20 rule to find solutions quickly. Focus your time on finding solutions. Then just give yourself an hour (instead of the whole day) or the day (instead of the whole week) to solve the problem. This will force your mind to focus on solutions and action.
  • Find the lesson or opportunity within the problem. There is almost always a good side of a problem. Perhaps it alerts us to a great way to improve our business. Or teaches us how our lives perhaps aren’t as bad as we thought. Finding this more positive part of the problem reduces its negative emotional impact and you may even start to see the situation as a great opportunity for you. When you are faced with a problem ask yourself: How can I use this? What is the good thing about this? What can I learn from this? What hidden opportunity can I find within this problem?
  • Actually talk about the problem and communicate clearly. Many problems arise because someone misinterpreted what someone else said. One way to make sure that you and everyone else have the same interpretation of for instance a project is to have people repeat back their view of the project and their part in it. See if your and their view matches. If a conflict arises then maybe you need to just talk it out, let go of a bit of steam, emotion and tension instead of everyone bottling it up. After that the discussion may be less emotionally charged. And it becomes easier to communicate clearly and reach a good solution for everyone involved.
  • Create fewer problems. A lot of our problems are created by ourselves. You save yourself a lot of trouble by being proactive, thinking before you speak and trying to avoid creating or complicating problems more than necessary. One way to decrease problems is to follow – as much as you can – Dale Carnegie´s wise words: “Never critize, complain or condemn”. Many problems are somehow connected to relationships with other people so a good way to create less problems is to improve your social skills. Check out Do You Make These 10 Mistakes in a Conversation? and 5 Mistakes That Can Make You Look Dumb for some tips in that area. And go down to your local library and borrow a copy of How to Win Friends and Influence People.
  • Use the power of words to your advantage. Our minds respond more than one may think to what words that are used to describe something. A problem is a negatively charged word. To make it easier to handle the problem use the more neutral or positive word challenge instead. This may sound like some empty and in reality just useless advice. But, at least to me, I have found that doing this small change has some impact on how negatively/positively I view a situation.
  • Keep your motivation up. It is easy to be discouraged, especially if you fear failure and your first and second solution to a problem did not work. You might feel like just giving up. Then it is time to give yourself a boost of motivation. Try a few of the techniques described in 25 Simple Ways to Motivate Yourself and 5 More Ways to Motivate Yourself. Changing your mental state to a brighter, more positive and more motivated one can make all the difference in the world. It will keep you going. Even though you might just a few minutes earlier felt like all hope was gone.

The solutions come from an amazing article here from positivity blog which keeps you upbeat and motivated in a positive manner. Every manager wants a team that suggests solutions rather than just raising problems; employees who bring solutions play a crucial problem-solving role, take more ownership in the success of your team, and free you up to stay focused elsewhere. The key here is to deal with situations in a positive way.

The law of attraction says you attract what you think. Therefore positivity is key in life and are you that person who loves to moan? Be truthful to yourself and see whether you are taking massive action everyday to improve your life. If you are not then only yourself is to blame for this!!

Here is a little background too myself and how I got into SEO and online digital marketing. Over the years I have developed a strong team and networked with many successful SEO gurus. Surrounding yourself with positive players in your niche is crucial because they will help you assist your problems with the solutions you need.