Topic Related Linked Blogs
When people seem to ask the question ‘what is the future on ranking websites’ then the most common answer recently has been the buzz word Topical SEO. This is debatable but I am going to run through why topic related linked blogs actually is a huge part of the ranking factors now and will be for years to come.
What is Topical SEO?
Topical SEO is where agencies are now starting to try and rank websites optimised for topics. Instead of optimising for keywords you start to build a huge network of niche relevant topic related articles. These generally are supporting articles internal linking to your money pages which are in turn targeting the money keyphrases.
Where this is clever in my opinion is that it gives you multiple pages to link build towards. Therefore not as difficult to over optimise on too many links, over optimised penalties for anchor chose and detecting the penguin penalty alarm. However it also allows the supporting articles to rank for long tail variations of the keywords you are trying to go after.
Scientific Approach to Topical SEO
When trying to explain the basics of topical seo I could not help but think of this like atoms, nucleus and electrons. The reason being is a nucleus always have electrons spinning around it. The electrons support the nucleus and this is exactly how you should treat your money pages. Create articles to support and surround your money page with topically relevant blogs. Look at this image and picture the nucleus as the way you need to silo your website :
Why Introduce Topical SEO
Why many SEO agencies need to integrate topical SEO into their strategy is for several reasons :
- Trying to rank a location which is not related to the topic of your website in anyway
- Adding a new product you are starting to sell
- Adding a new service based item to your portfolio
- Trying to rank anything not related to your exact topic of the site
The issues with these above is simply that there is not enough pages on your site talking about that specific keyword. The root domain might never of mentioned anything to do with this before. Single landing pages can no longer rank anymore for micro niche sites and supporting blogs are needed. These could be loosely related information about the location you are trying to rank, or tips on how to use your new product or why it is best to order a certain service for example.
Introducing the niche relevant articles is a great search engine optimisation strategy. Simply because you can go after the buying intent keywords like reviews, best, cheap and informative keyphrases like how to, what is and why use etc. Scaling this out is going to build a brand, a presence and most importantly traffic to your website. As traffic is a strong ranking factor then this will be strenghhening the site. Can you see now why this is helping a number of ranking factors for the future of ranking sites.
Key Facts About Creating Supporting Articles
One of the best SEO blogs I have read by a guy called Matt Diggity sums up the key facts about creating supporting articles nicely. The summary is below pulled from the article How to Get Unstuck by Establishing Topic Relevance.
Here are the two key takeaways that you must understand:
- Google now prefers to rank domains that have multiple pages on a given topic.
- When you try to rank a specific page on a particular topic, Google expects to see that there are other supporting articles on the same site using it as a reference (i.e.: linking to it).
This is called ‘establishing relevance’ on a topic. Understanding this concept, you can know the bare-minimum page count requirement that you’ll need to rank plus you’ll have full control over which page ranks by using contextual inner-page linking.
How to Define a Topic
Speaking of great SEO individuals then another I strongly recommend following is a UK based chap named Charles Floate. He explains how topics are generated on this – Introduction To Topical SEO
A group or a cluster of keywords will be assigned relevancy to one another, this “cluster” starts to define a topic.
Once a topic has become it’s own “entity” in the secondary index, further associations of relevancy will be made and cross-referenced to other topics / entities and even individual keywords from one topic to individual keywords in another topic.
This allows Google to provide us with more relevant results than ever before.
Now this doesn’t just extend to your content on the page, but it actually makes the same connections between web pages and link neighborhoods. Each web page, Google see’s as a node. The topical relevancy between each is worked out and this can even affect the total value a link may pass.
So, hopefully you agree with me that Topical SEO extends far beyond just our on-page content or how we go about performing our keyword research.
How to Start Finding Blog Keywords
Starting to find blog keywords and titles is probably the most important process in SEO. Understanding the best keywords to go after which is within the topic cluster, has search volume and the ability to internal link onto the money pages is key. There are a few tools I use like long tail pro, ahrefs keyword explorer and google keyword planner which is great. But my main goto tool has to be semrush and Ryan Stewart has a nice video on keyword research here :
Becca please read and tweak grammar, spelling etc
Becca please read https://charlesfloate.co.uk/topical-seo-introduction and then see if you can add anymore to the article.
Becca please do a conclusion on this article.