Topical SEO – Create Supporting Articles

Topic Related Linked Blogs

When people seem to ask the question ‘what is the future on ranking websites’ then the most common answer recently has been the buzz word Topical SEO. This is debatable but I am going to run through why topic related linked blogs actually is a huge part of the ranking factors now and will be for years to come.

What is Topical SEO?

Topical SEO is where agencies are now starting to try and rank websites optimised for topics. Instead of optimising for keywords you start to build a huge network of niche relevant topic related articles. These generally are supporting articles internal linking to your money pages which are in turn targeting the money keyphrases.

Where this is clever in my opinion is that it gives you multiple pages to link build towards. Therefore not as difficult to over optimise on too many links, over optimised penalties for anchor chose and detecting the penguin penalty alarm. However it also allows the supporting articles to rank for long tail variations of the keywords you are trying to go after.

Scientific Approach to Topical SEO

When trying to explain the basics of topical seo I could not help but think of this like atoms, nucleus and electrons. The reason being is a nucleus always have electrons spinning around it. The electrons support the nucleus and this is exactly how you should treat your money pages. Create articles to support and surround your money page with topically relevant blogs. Look at this image and picture the nucleus as the way you need to silo your website :

Related Supporting Blogs

Topical SEO Example

Why Introduce Topical SEO

Why many SEO agencies need to integrate topical SEO into their strategy is for several reasons :

  1. Trying to rank a location which is not related to the topic of your website in anyway
  2. Adding a new product you are starting to sell
  3. Adding a new service based item to your portfolio
  4. Trying to rank anything not related to your exact topic of the site

The issues with these above is simply that there is not enough pages on your site talking about that specific keyword. The root domain might never of mentioned anything to do with this before. Single landing pages can no longer rank anymore for micro niche sites and supporting blogs are needed. These could be loosely related information about the location you are trying to rank, or tips on how to use your new product or why it is best to order a certain service for example.

Introducing the niche relevant articles is a great search engine optimisation strategy. Simply because you can go after the buying intent keywords like reviews, best, cheap and informative keyphrases like how to, what is and why use etc. Scaling this out is going to build a brand, a presence and most importantly traffic to your website. As traffic is a strong ranking factor then this will be strenghhening the site. Can you see now why this is helping a number of ranking factors for the future of ranking sites.

Key Facts About Creating Supporting Articles

One of the best SEO blogs I have read by a guy called Matt Diggity sums up the key facts about creating supporting articles nicely. The summary is below pulled from the article How to Get Unstuck by Establishing Topic Relevance.

Here are the two key takeaways that you must understand:

  • Google now prefers to rank domains that have multiple pages on a given topic.
  • When you try to rank a specific page on a particular topic, Google expects to see that there are other supporting articles on the same site using it as a reference (i.e.: linking to it).

This is called ‘establishing relevance’ on a topic. Understanding this concept, you can know the bare-minimum page count requirement that you’ll need to rank plus you’ll have full control over which page ranks by using contextual inner-page linking.

How to Define a Topic

Speaking of great SEO individuals then another I strongly recommend following is a UK based chap named Charles Floate. He explains how topics are generated on this – Introduction To Topical SEO

A group or a cluster of keywords will be assigned relevancy to one another,  this “cluster” starts to define a topic.

Once a topic has become it’s own “entity” in the secondary index, further associations of relevancy will be made and cross-referenced to other topics / entities and even individual keywords from one topic to individual keywords in another topic.

This allows Google to provide us with more relevant results than ever before.

Now this doesn’t just extend to your content on the page, but it actually makes the same connections between web pages and link neighborhoods. Each web page, Google see’s as a node. The topical relevancy between each is worked out and this can even affect the total value a link may pass.

So, hopefully you agree with me that Topical SEO extends far beyond just our on-page content or how we go about performing our keyword research.

How to Start Finding Blog Keywords

Starting to find blog keywords and titles is probably the most important process in SEO. Understanding the best keywords to go after which is within the topic cluster, has search volume and the ability to internal link onto the money pages is key. There are a few tools I use like long tail pro, ahrefs keyword explorer and google keyword planner which is great. But my main goto tool has to be semrush and Ryan Stewart has a nice video on keyword research here :



Becca please read and tweak grammar, spelling etc

Becca please read and then see if you can add anymore to the article.

Becca please do a conclusion on this article.

Road to Failure – Lame Excuse “Too Busy”

We All Have The Same 24 Hours in a Day

So here I am on a Friday night at 7:30pm writing this article for my team to digest. The title sums up the blog nicely. Road to Failure – Lame Excuse “Too Busy” is more driven towards motivational speeches and how the easy default setting of TOO BUSY should never be used in your vocabulary.

I was interested in whether any entrepreneurs have ever come across this in business. Then I quickly realised the term ‘too busy’ is very common. In fact it is a phrase often used by people who are lazy. I read this article and loved this opening paragraph – “What makes both of us liars is we constantly say we’re too busy. I’ve learned over the years that too busy is simply code word for either not interested or simply a means of not being able to manage your life correctly because you’re lazy. Therefore, you’re either a lazy liar who cannot manage your life correctly or you’re simply not interested.”

Still with me or insulted at this point? The last thing a writer needs to do is insult his audience. I’m here to offer an awakening because I fell culprit to the ‘too busy’ syndrome years ago and getting out of it gave me the potential to become aware, productive, and happy. It made me a human again. Watch this amazing motivational video and remember this every morning:

As I dug deeper into articles when writing this post Road to Failure – Lame Excuse “Too Busy” I started to realise this is a vanity issue. However being too busy is not respectable anymore. The article shows some amazing quotes no much better than  “Being busy is not the same as being productive,” says Tim Ferriss, “…and is more often used as a guise for avoiding the few critically important but uncomfortable actions. Being busy is a form of laziness – lazy thinking and indiscriminate action.”

However, it’s important not to point the finger and start branding people as ‘lazy’ or ‘not willing to work’. In many situations, this sort of attitude can be a result of poor leadership or unclear instructions. If someone is unsure of what their role is, or they don’t feel like they fully understand what needs to be done, they are likely to withdraw and develop negative feelings towards their job. By spotting these issues and clearing up any misunderstandings, you are much more likely to engage the employee and make their working environment more positive and enjoyable.

How to Counter ‘Too Busy’ Excuses

The best way to start countering these excuses of ‘no time’ or ‘too busy’ is simply asking questions. If you ask the right questions, you’ll most often prove—without explicitly saying it—that many excuses aren’t 100% justifiable (i.e., if your employee had started the project when you first assigned it, he would have had plenty of time). But more than that, asking these questions will convey to your employees that you’re not just going to sit back and accept excuses without a word.

If someone is struggling to keep up with their workload or complete their tasks, there will often be a reason behind this. Of course there are just some people who want to get away with doing the minimum amount, but in many cases there will be something you can do to help. Maybe they are finding it difficult to prioritise different projects, or they don’t enjoy certain aspects of their role. Obviously it’s going to be rare for someone to enjoy every single part of their job, but perhaps another member of your team would be better suited to take on these tasks? Rethinking who you delegate projects to might create a solution which works best for everyone. Consult your team and find out whose strengths lie where so you can set tasks accordingly.

People Might Need Motivation

Everyone needs motivation in a working environment. You might feel that you are spending extra time trying to motivate certain people who are falling behind. However, the truth is that everyone should feel motivated and happy in the job role. We all have our bad days, our hangovers, our sleepless nights, stress with money and arguments with loved ones. But it is the self discipline to motivate yourself that makes you graft. Many get the violin out and want help, assistance, love, care and the real winners in life graft and motivate themselves to work hard. We all need mentors whether we are the apprentice office cleaner or managing director of a billion pound business. Build self discipline and start to watch motivational videos like this:

Disengaged Staff Members

So how do you know if you have disengaged staff members? It’s about building a connection between staff and the business, so they genuinely care about its success whilst in turn fuelling performance and output, and making your customers happier too! So how can you tell if your employees aren’t engaged? Here are 12 of the common warning signs to see whether your staff are not engaged with your company –

If you want to improve your team’s efficiency, productivity and output without spending an absolute fortune on over-exaggerated showmanship, then all you really need to do is think like a leader!

  1. Keep your people happy and engaged.
  2. Build trust within the team.
  3. Never ignore a problem in the ranks.
  4. Stick to your values.
  5. Dare to care.

You’ll notice that the strategies we’ve outlined above are just really easy, really small changes in attitude and behaviour.

But they’ll make a huge difference and you’ll soon notice the increase in engagement and a brightening of mood.

How to Motivate Your Staff

The best way to motivate staff is not a one size fits all approach. Trying to re-engage existing employees or motivating new ones can be a simple task, or it might take a little more work. However sometimes you get a bad egg who appears to be incapable of doing a hard day’s work – we’ve all met them. However reading this webpage helped me to collate a 10 ways how to motivate lazy staff:

  1. Communication is The Key – If you think you’ve got a capable staff member but they’re under performing, there’s really no point beating around the bush – face the problem head on. Call a formal meeting, sit down with said staff member and constructively discuss what’s going on, constantly reminding the employee of the important role they play to the business. In most cases, there’ll be a reason why they are under performing; it could be because of personal issues, unreachable targets or perhaps, they’re struggling with some part of their job. You’ll never know unless you ask. This conversation will give you an opportunity to help those who are genuinely struggling – but should also give those inherently lazy employees the kick up the backside they need to get back on track.

  2. Set Objectives – Could your employee simply be lacking direction? Some people work better when they’re set strict targets – not everybody can or wants to work under their own initiative. This is often the case in collaborative environments where people have many different projects to complete and many different teams to confer with. Without some kind of guidance and structure, employees can get left with piles and piles of projects, to finish, without knowing which one is the top priority. Here is a great training web page on setting objectives structure – Agreeing on targets and prioritising workloads with your employees will really give them a much more clear structure of what they need to be doing. If someone understand their role and the tasks they have been set, they are much more likely to succeed and enjoy their work. SMART managers create Specific, Measurable, Achievable, Relevant, Time-based goals.

  3. Give Staff Incentives – I know it can seem pretty unfair to have to reward lazy staff members for simply doing their job. But the thing is; many (in fact most) people work well when they know that a reward is available if they exceed the (SMART) goals they’ve been set. And you don’t have to just give incentives to your sales staff (although it’s easiest to for them). You can offer rewards to all staff members, perhaps based on work completed, successful projects and positive customer remarks etc. And – your incentives don’t have to be monetary! There are thousands of ways you could be saying ‘well done’ and ‘thank you’ to your team! If you want some ideas here is a great article –

  4. Offer Progression – One of the best incentives you can offer your employees is a clear route for progression. Would you want to be stuck in a role with no prospects of promotion, new responsibilities or change? Most people wouldn’t – and that’s when unhappiness and indifference start to creep in. Why exactly should I go the extra mile? I’m not going anywhere anyway. Working towards a possible promotion can have a massive morale boosting effect on your workforce and may just snap some out of their lazy slump!

  5. Address Any Training Issues – Of course, if you’re going to offer progression, you must have the right training in place to back it up. There’s nothing more frustrating for an employee than being unable to do a part of their job and having to ask for help all of the time. Their morale will fall, they’ll feel like a burden or they’ll start to get complacent (AKA lazy). If you develop employees through training, you are likely to be rewarded by a team who will be more committed and more capable of delivering success to the business.

  6. Give Them More Responsibility – Is your staff member lazy or just bored? Going back to point one – it’s time to have a chat. In most cases, your employee will admit that the reason they’re feeling demotivated (and a little bit lazy) is because they find the job too easy, don’t feel valued enough and are being underutilised. Handing over more responsibility will make them feel more valued and give added motivation to do well – it’s their neck and reputation on the line, after all.

  7. Determine Their Interests – Do you enjoy every single aspect of your job? Most people don’t. Are you good at everything? Most people aren’t. An important part of being a good leader is being able to identify your employees’ strengths, weaknesses, likes and dislikes and dishing them out in the most productive way for your team. If you can assign tasks based around personal strengths (for example, organisation, leadership, team-work) it really can boost productivity, morale and overall output in your office. If someone is apathetic towards a certain part of their role, they’re much more likely to do a bad job of it, I’m afraid – and that’s where your ‘lazy employees’ start to appear.

  8. Assess Your Entire Team – Although you may recognise that one individual is showing signs of laziness, the problem may not be isolated to just them. Sometimes, it can be a symptom of a much bigger problem, affecting the entire team. Carry out an internal audit. Have an open (no-judgement) meeting and get feedback from the staff. Be straight with your employees – just ask them, what’s going on? If you’ve noticed a decrease in engagement, output and general happiness in the office, then you need to find out what’s causing it.

  9. Offer Support – Our personal lives have a real effect on our work. So when you first notice a ‘lazy’ employee, it’s really important to try and work out whether anything is going on in the background. Make sure you’re approachable and friendly and when you know there has been an issue, be as accommodating as possible. I promise you that the loyalty and respect you gain from treating your staff fairly (and like human beings) will be worth it in the long run.

  10. Know When It’s Time to Give Up – There’s only so much you can do to motivate your employees. Sometimes, you’ve just managed to hire a bad (lazy) egg. If the rest of your team are performing well and seem happy and engaged, but one employee is trailing behind (and they haven’t got any personal issues going on) it’s time to make a change. Otherwise they’ll bring down the morale of the whole team! No one likes to work hard and then look across the room at a co-worker who gets away with bloody murder.

Don’t Be Counterproductive

While it’s true that some people can use the excuse of being too busy as a way to avoid taking on new tasks, it’s also important not to dismiss this completely. If you are saying yes to every opportunity that comes your way, and passing huge amounts of work onto your staff, you’re going to end up with a problem. Agreeing to take on new projects and then not being able to complete them is a waste of everybody’s time.

Make sure to only give your staff work that they can realistically keep up with, or you will get stuck in a cycle where people are confused and don’t know what to prioritise. Learn when to welcome new opportunities which will grow your business, and when to say no to things that you can’t fully commit to.

Move With The Cheese

I got told to read an awesome book called ‘Who Moved My Cheese?’. This book is written about change happening. You need to adapt with the times i.e. move with the cheese. The main points I took from the book is that change happens. Deal with it. Be prepared for the change. Monitor your workload and always try to improve. Watch this video which is the movie summary of the book ‘Who Moved My Cheese?':

Anticipation that you need to move with the times is key to success. Some people in life always stay within their comfort zone. But get ready for the change. Adapt to change quickly. The quicker you let go of the old cheese, the sooner you can enjoy new cheese. Enjoy and savour the adventure of the new cheese. Be ready again though to quickly change and enjoy more new cheese. Embrace the journey of new ventures and stay with the current times.

How Do You Get Motivated For Work?

Come on then readers let’s hear how you get motivated for work! I want to know what videos you watch, which people or mentors you follow for advice. Share with me more information that I can include onto this article. I want more help and assistance to add another 1000 words onto here, several motivational videos you love and your personal opinion on this blog post. I want to network with you because synergising is so important in life.

When new staff start at our offices, training them straight away to have the right attitude is key. We always want our staff to go the extra mile in the workplace. Having the attitude to go above and beyond will always help you progress. Comment on this article or tweet myself @james_dooley to voice your opinion because I love to hear all angles on this debate.

Why SEO Networking is Vitally Important

Why SEO Networking is Vitally Important

The SEO industry can be a lonely place, and with strategies changing every day, you might get lost and be unsure of what your next move should be. This is often frustrating when you’re trying to grow your business online and keep up with the latest techniques. As soon as you’ve worked out how to use one tool or system, another one comes along that is even better and more effective.

Everyone wants to stay one step ahead of their competition to get the best results and the top Google rankings. However, working alone won’t always put you on the path to success. Instead of seeing other people as competing against you, why not work with them so you can both progress and enjoy the benefits? By combining your individual skills, you’re much more likely to create a successful strategy which works well for both of you.

Synergy – A Rising Tide Lifts All Boats

Anyone who knows me well will laugh at the amount of times I use the word SYNERGY. But I love the synergy definition where “the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions”. A relationship or joint venture is part of synergising. 

When you look to carry out joint ventures then another term I use is ‘a rising tide lifts all boats’. What exactly do I mean here? Well my mentality to joint ventures are that the relationship has got to suit both parties. I personally go above and beyond to make sure all my JVs are happy. Providing all my staff to assist the person to scale things out and regularly discussing techniques we can adapt on the sites. These tips and tricks we test out if successful can be used by both parties on personal websites hence the ‘rising tide lifts all boats’. In other words the “rising tide” is the new tricks you develop. The “lifts all boats” is the implementation you can do on all of your websites.

Rising tide lifts all boats

A rising tide lifts all boats

Build Relationships with Others

If you take the time to build relationships with different companies and SEO professionals, you’ll definitely see the benefits. There might be something that you’re an expert in, which they don’t know anything about, and vice versa. This creates an opportunity for you to become a valuable resource by offering your skills to help them grow their business. You can then get help from them to improve your own strategies, and this is a win-win situation.

Imagine you are both trying to build a boat to row across a river. You have all of the materials, but your competitor has all of the tools. Instead of trying to compete against each other when neither of you has the right equipment, you could work together to build the boat and both row across the river.

Take a look at this video below which explains this point in more detail at ‘Habit 6′ along with other habits of highly effective people:

The same principles apply when creating an SEO strategy to boost your company’s online presence. Whether you need to improve your on-page content, get more links to your website or develop a more engaging social media presence. Both of you may be lacking certain knowledge and experience, but put your heads together and you’ve got everything you need to succeed.

When working alone you can be limited on how much time you have in the day to get things done. By creating a synergy with other people you’re able to delegate tasks and work as a team to achieve your goals. This is a lot more beneficial when you’re looking to expand your strategy over a larger scale.

Find New Opportunities

Not only can networking in SEO help you meet new people, it can also help you find interesting opportunities. There are plenty of things you could get involved in just through meeting and talking with other people. Joint ventures, partnerships, potential writing opportunities and even extra sales could be found if you get yourself out there.

However it’s important to make sure that you only go ahead with opportunities that are achievable for you and your business. Don’t take on everything that comes your way just because you think something might possibly come out of it. Otherwise you could end up being stuck in a cycle of unfinished ventures which don’t get you anywhere. We are always looking for new joint ventures with people and here explains it more.

What’s the point in stressing yourself out with ten new tasks that you can’t complete, when you could just choose three and take time to do them properly? If you do it in the right way, working with others can have many benefits for your company and will help you progress with your online strategies.

Getting Advice from Influencers

You might not be able to start a joint venture with every SEO professional you meet, but that doesn’t mean you can’t still learn from them. By connecting with influential people in your niche, you could be in a position to ask for advice and expand your knowledge on certain topics. Be sure to get advice from experts who have the relevant experience, and not just opinions from people who don’t have the knowledge.

A simple bit of guidance or help from someone else can often point you in the right direction and bring about loads of new ideas. This is why it’s so important to talk to others and find out information that you wouldn’t be able to get otherwise. You could find advice from influential people by reading online blogs, engaging on social media or attending conferences and events where they may be speaking.

Becoming More Confident in Yourself

By attending networking events and meeting with new people, you’ll be able to develop your own self confidence. If you push yourself you make conversation regularly, you’ll soon find yourself being much more comfortable in getting to know other business owners.

This is a skill which is really important when you’re looking to make new relationships and develop your company further. Having a more confident outlook also offers plenty of personal benefits which can improve your quality of life away from work. You’ll also be able to enjoy feeling positive about helping other people by offering your own advice and guidance on topics you might be more experienced in.

Surround Yourself with Positivity

Building relationships with the wrong people can end up having a significant effect on your own outlook and your business strategies. If you’re surrounding yourself with negative people who don’t have the same goals as you, the whole thing will be destined for failure. By having positive and motivating influences, you’ll be much more likely to succeed and bring your company along with you.


Working in SEO can sometimes be frustrating when you’re trying out new strategies that don’t always get the result that you want. However, the way you react to these situations is the most important thing. You could look at it negatively and think you’re awful and that nothing ever works and you should just give up. Or, you could look at it positively and see it as eliminating a technique that won’t work so you can get closer to something that will work.


Going it alone in SEO is usually very difficult and you won’t always see the results that you want. By working together with different people you can develop your own skills and help each other to progress further. There is no doubt that networking is vital when it comes to digital marketing. It can benefit everyone a lot more than simply competing with each other and holding onto your own knowledge.

Wouldn’t it be great if your workplace was a better place to work? Enjoying the workplace is crucial because you spend nearly half your life when awake at work so embrace it and enjoy the work you do.

Wouldn’t it be lovely if your community was a nicer place to live?

Wouldn’t it be terrific if you were surrounded by more positivity? A positive attitude is a must in our offices because it is infectious and we all believe in the law of attraction so make sure you are attracting nice things.

Wouldn’t it be awesome if everyone you knew was continually learning and growing? When you get better, you change the atmosphere around you. When you improve, you give others room to grow as well.

You can be the tide that lifts those around you. So if you want the world to be better (and let’s face it, we all do). Start with yourself and take everyone else with you. This website is amazing for positivity so read through this and embrace the tips shared.

Please leave a comment below if you have any points to add or if you’d like to ask us a question about this topic. Also feel free to share this post with your friends if you found it interesting!

SEO Beginners Work Experience

Whether you’re on a work experience placement from school or you’re starting an apprenticeship, this article will get you started on your venture into SEO. For those who are unsure about what SEO means, it stands for Search Engine Optimisation – this article explains it well if you click onto this link.

Your work experience placement might involve working with different platforms of social media. This could be running Facebook campaigns, Twitter, Linkedin, Google Plus and many other social platforms. Social media is one part of online marketing and it is used a lot in the SEO industry.

Our SEO beginners work experience placement will show you that nearly all businesses need to market their products and services to receive more enquiries. The more leads the company receives will generally mean the more orders they get. The more orders a company gets, the more successful it should become. So this online marketing strategy is extremely important and all businesses will need to apply it in order to grow and develop.

Apprenticeships Vs University

When looking at the debate of Apprenticeships Vs University, my personal recommendation is certainly the apprenticeship route, particularly if you’re looking at a career in SEO and marketing. The reason for this is University can be very expensive and after you have finished your course the actual curriculum you have studied could easily be outdated within months. Yes that is correct, because online marketing is evolving every day and this is why learning on the job in a real company is my preferred option. Apologies for the bad language in this video but a personal favourite of mine, Gary Vaynerchuk, voices his opinion here on college and university :-

As a company director I prefer to take on an apprentice over an experienced online marketing technician. The reason for this is because it is much harder to teach an old dog new tricks. What I mean by that is apprentices are like sponges and are more willing to take in new information and learn what they are taught. Someone with previous knowledge and experience generally thinks they know a better way and will usually not listen or take on board new and more effective strategies.

Starters’ Guide for Work Experience

Let’s get started then and get you into working. Here is a checklist of jobs I would like you to do for me and the quicker you can work through these the more you will start to learn hands on:-

  1. Read the “Intro to SEO” article and watch the two videos (link in opening paragraph)
  2. Read the article “Maximise Tumblr Account” and “Maximise Pinterest Account
  3. Work through the IFTTT gig and add friends / followers
  4. Create MEMEs and GIFs for whatever niche you are working on
  5. Read the “No Risk Supply Of Enquiries” and see if you know anyone possibly interested
  6. Look at the Steps to Social Media Success to see how best to use social platforms

These are the starter bullet points to work through in getting started into the SEO niche. I will gladly connect with you and offer advice / help in your careers should you need this so follow this link and it will show you all my personal social profiles for you to add and connect through to. This could be helping you find your perfect apprenticeship or if you would like to carry on keeping in contact with our team in doing blogging or social media engagement.

Social Media Marketing

Dan Grant is a member of our team and he will send you an excel spreadsheet with over 40 social accounts. You can log into these accounts and look to maximise these profiles by using the points you have picked up in reading the articles in bullet point #2. This engagement of added friends, followers, commenting and liking other statuses help to build your online presence. Building the online presence helps to get your work in front of a wider audience which should lead to more enquiries.

Creating GIFs and MEMEs in #4 is to be completed to make the position fun and enjoyable. Once you have created these then they can be shared throughout the social profiles. Image sharing is great for engagement and hopefully would generate some shares or reblogs. Remember you are here to get out the most of your work experience placement so email me with questions or if you feel you could help in a certain niche like infographic creation, writing content / blogging or even a sales type of role then let me know and I can adapt your role.

Going the Extra Mile

Our team mentality is going the extra mile in everything we do. Grafting and working as a team helps so much in where we are today. We have grown into a very successful business in the affiliate and SEO industry working under the company name of PromoSEO. Our team consists of Becca Honeybill who is a hugely successful blogger, Amelia German who has progressed her career into sales & marketing, Dan Grant a specialist link builder, Lucy Crompton who has adapted to all areas of online marketing / sales, and several others who are training up to become vital team members as we grow.

As an apprentice or work experience placement we expect the same level of enthusiasm and commitment. Please do not go watching YouTube videos when our backs are turned or be on your mobile phone throughout your placement or your whole mentality will not fit into the business model. We expect you to want to learn and want to progress your knowledge further to help you get the most out of your experience.

Going the extra mile could mean keeping in contact with our team on email or social media. Keep liking, sharing and commenting on the works we upload. Check to see if there is any weekend work you might be able to do and get paid for. Check to see if there is any tutorials you can learn in an evening to better yourself and your career.


As a very successful team we know 100% we can get results within rankings on Google and generating enquiries. These leads could be from ranking websites on page one, social media engagement or proactively outreaching to potential clients, and for this reason we have an amazing offer to UK companies with a “No Risk Supply of Enquiries”. Read this article in depth and you will get to realise why this is a no brainer for all businesses.

But although it is a no brainer to them we need to accept the niche and company we want to work with. All the stress and money to generate the leads lies on our shoulders so we need to believe in the people we work with. However once reading the article if you have any parents or family / friends you feel this could be ideal for then send me an email over and I can look at it. Should you refer us to a great niche which benefits both parties then I will make sure for the introduction we get you a finder’s fee payment for this!

Best of luck in your placement with our company and if you have any questions don’t be shy to ask any of the team. Any issues or something you would like to learn more on then email myself personally and I will happily assist you every step of the way. I want the placement to beneficial for you guys and that means you get the most from the position – enjoy it, learn plenty of new things and hopefully understand working life a lot more.

The Future of SEO – Effective Frequency

The Future of SEO – Effective Frequency

When it comes to marketing, both online and offline, the goal for most companies is usually similar: Get your products seen by as many people as possible and make as many sales as you can. But how can you be sure that your campaign is helping you to achieve this goal? Lots of businesses give up on advertising because they haven’t seen instant results, so they think it’s a waste of time. However, they are forgetting about an important concept which is shaping the future of SEO and marketing. This is something which is known as ‘effective frequency’.

What is Effective Frequency?

It’s a term which is used widely in traditional advertising to describe how much exposure is needed for products during an ad campaign. The effective frequency is the number of times a consumer needs to see or hear an advert before they take action and the marketer gets the response they want. Depending on what is being sold, this could be anything such as purchasing a product, understanding a message or acting on an instruction.

Repeat Your Message

These principles are based on research which suggests that a repeated message is much more effective than one that someone only sees once. So if you’re running a marketing campaign to sell your product, let’s say it’s a hair straightener, your adverts need to run for a good amount of time and they need to be seen through different media. The aim is to make sure that consumers see your hair straightener multiple times from different sources, and that the message is repeated to them.

It’s very rare that someone will buy a product after the first time they have seen it. This is why it’s so important to make sure your brand is seen frequently if you want to really influence someone to buy what you’re selling. Not only does this repeatedly expose the consumer to your products, it also helps to build trust in your brand. Familiarity is often associated with trust, and if people have seen your company in lots of places and become familiar with it, they’re more likely to trust you and believe in what you have to offer. Some of the most successful brands have ad campaigns which run for months and even years, making them hugely recognisable to consumers.

Traditional Marketing vs SEO

In order to have a successful advertising  strategy, you need to be targeting both offline and online media. The two work hand in hand and one will usually offer better results if it’s combined with the other. Many consumers now find things they want to buy through entering a Google search, but how do people know what they’re looking for if a product or brand hasn’t been presented to them in the first place? This is where you need to find a balance, and make sure you are thinking about effective frequency for both sides of your marketing campaign.

Offline Advertising

Traditional marketing or offline advertising can take all sorts of forms including TV and radio adverts, billboards, newspaper ads, posters and prints. These are essential if you are launching a new product or company which no one knows anything about yet. This type of advertising is about putting your brand in front of people who would otherwise never have known about it.

Going back to the hair straightener example, imagine you’ve just started the company and your brand is called ‘Sandra’s Hair Straighteners’. Is anyone going to be looking to buy a product from you if they don’t even know the company exists? Definitely not. Traditional marketing is needed to present your products to people who hadn’t heard of them and didn’t even know they wanted them. This is where the TV ads, billboards, magazines, posters etc are vital in gaining exposure for your brand.

SEO and Online Strategies

So you’ve run your ad campaign, and people are seeing Sandra’s Hair Straighteners everywhere. The effective frequency has been reached and someone decides they want to buy one of your hair straighteners, so they take to Google. This person has seen your brand name in loads of adverts, so they type ‘Sandra’s Hair Straighteners’ into the search engine. You need to make sure that your website is ranking in the top SERP position for that key phrase by running SEO and online strategies. It’s vital to ensure that once people know about your brand and want to search for it, they can easily find you online. This kind of marketing should combine a whole range of things including on-page content optimisation, social media promotions and managing your link building methods.

In this photo you can see the ideas that our team put together from a discussion about online marketing strategies:

effective frequency

Effective frequency needs to be considered with internet marketing as well in order to build an online presence for your brand. Again, it’s about presenting your products in as many places as possible, and this can be done by working with other people. Check out blogs which are relevant to your niche and reach out to them to ask if you can write an article for their site. Maybe you find a popular blog talking about hair styling tips, and you ask if you can write a post about Sandra’s Hair Straighteners. This gets your brand in front of their readers, therefore expanding your audience and bringing in more potential sales.

Take a look at the video below which explains more about taking action and reaching out to other companies in order to expand your own brand:

Synergising with Other People

A common mistake that people make when building their brand is seeing similar companies as competition. This negative outlook can lose you a lot of opportunities, and it won’t exactly show your company in a good light. Yes these other businesses may be ‘competing’ for sales from the same target audience as you, but by working together you could see a lot more benefits than working alone.

Get Your Content Shared

As we mentioned before, you could reach out to other companies and offer to share their products with your audience on your website or social media. They could then return the favour and share your products with their audience. This could be done by linking to your website from theirs, and if their website ranks well for your keywords it probably gets a lot of traffic. So if you have a link on one of their pages it’s likely to pass traffic through to your website. These links are much more powerful than dormant links from PBNs or spammy sites which don’t get any clicks. If you have a blog which you regularly update with new posts and content, people will want to share it and find out more about your brand. By doing this, you’re creating a win-win situation where you both benefit. If you saw that company as a competitor and didn’t want anything to do with them, neither of you would gain anything.

Converting Your Traffic

When you’ve built up a relationship with another company in your niche, you may want to set up an agreement to share clients and enquiries. What this means is your company, Sandra’s Hair Straighteners, could team up with a business who supply salon standard hair dryers and create a website with written content and pages talking about these hair dryers. Although you don’t actually supply these products, you can still rank the website for these keywords and just pass those customers onto the other company. This is particularly helpful if you can target people who are searching because they are looking to actually buy these products.

But how does that benefit you? Well, if the other company then does the same thing and passes people looking for hair straighteners onto you, you’re both getting more traffic and people interested in your products. These will then hopefully be converted into more sales, so again it’s a win-win situation as you’re both getting things that you wouldn’t have had without the help of the other person. To find out more about this kind of joint strategy, check out this post which explains it in more detail.

If you take a look at the video below, you will see an explanation of key habits that all highly effective people have. Points 4,5 and 6 on this video go into more detail on what we have just mentioned about synergising and working with others:


So what are some of the main points we can take from this article?

  • Effective frequency describes how much a consumer needs to be exposed to an advert before taking action.
  • Repeated exposure to a marketing message is far more likely to provoke a response than single exposure.
  • Traditional marketing and SEO strategies should be combined to achieve the best results from ad campaigns.
  • Working with other companies in your niche will benefit you a lot more than seeing everyone as competition.

If you’re looking to grow your brand and promote your products, you need to be considering the idea of effective frequency as the future of SEO. Implementing online strategies alone won’t get you the best possible results, especially if you’re a new company. Think outside the box and get an ad campaign running with different types of media over a broad length of time if you want to maximise your return on investment.

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