No Risk Supply Of Enquiries

No Risk Supply Of Enquiries

Last Updated: May 3, 2017 @ 12:20 pm
You may be wondering if it is possible to receive a “No Risk Supply Of Enquiries” to your business. Well, this is a service we are looking to supply to companies who want to boost their sales and profits. The phrase ‘nothing in life is free’ can be true in many cases, and you will probably think that this offer is too good to be true. But you’d be wrong. This link explains why our lead generation is free which has been asked many times over so follow the link to read the explanation and also scroll to the bottom of this page to read all the references we have already from UK businesses utilising this service.

Here is an introduction to myself James Dooley, I have basically lived and breathed SEO in the past 8 years. I will quickly point out that this industry is rife with cowboys claiming they can get you to page one of Google search results, but let me get started to explain this agreement and strategy I am doing. Here are 4 options a business could use to generate leads online:

1) SEO to improve website rankings – See here what seo is if you are not sure.

2) PPC to pay for your site to rank highly in Google – Basically renting a space on the search engine results pages.

3) Pay Per Lead – Calculated risk where you are paying for leads to your business.

4) No Risk Supply Of Enquiries – Not paying for all leads but just for successful secured jobs.

Show me any business that says they get enough enquiries and I will then show you failure!

Lets get started then and I will break down the 4 options to explain why each strategy above could be a good investment or whether you are gambling with your money.

Option 1 – SEO to Generate Leads

Ranking organically in the SERPs (search engine results pages) is done by optimising your website with the keywords on the site and by building high quality and niche relevant backlinks. This seems easy right? Well let me tell you if you read my introduction to myself here then you will see “Over the years I have learnt the hard way outsourcing to many different agencies with minimal gains”. This is because the SEO industry is filled with agencies who think they know what to do in terms of improving rankings. They might even show you dozens of case studies from their happy clients. But let me tell you something, for every case study you see showing positive results in the SERPs, there are probably a dozen negative ones that they will not show you.

In this video you can see a brief explanation of SEO and how it is used for companies:

SEO Agencies

I am not here to say SEO is not good for your business. If you find the right company to do this then it is a great investment into a growing company. You get higher rankings which leads to more clicks onto your website, which leads to more enquiries, and the more leads you get the more orders you should generate. BUT, the problem you face here is finding the good SEO service that works well for your company and generates the results you want. These agencies are not easy to find and they will not be the cheapest as you certainly pay for what you get.

In general you can look to pay between £200 – £2,000 a month on SEO where these companies will build you backlinks. The rankings will improve over a few months and you will think this is great, then one morning you will get up and see your website cannot be found in the search results. It has seemingly fallen off a cliff, and basically this is where your SEO agency are not clued up and have more than likely over optimised your links to make you receive a penalty.

Random Ranking Factor

When trying to improve your position in search engine results, you may have come across something called the random ranking factor. This is also know as the Google Dance and it can affect SEO strategies, potentially leading to a penalty. When you apply SEO techniques like building links to a website, you might see a sudden drop in rankings. This could be due to the random ranking factor as Google drops your site temporarily to see if you will react to it. If you panic and remove any links you’ve built, Google will know that you are trying to manipulate the search results, and then apply a real penalty to your website. This is something that makes SEO services difficult because clients can get annoyed that their site appears to have dropped. A bad SEO agency might then remove any strategies they have applied, without realising that the drop is just a result of the Google Dance. The website will then be left with a real penalty anyway.

Poorer Rankings

So guess what? You have been paying this business all that money and now you are in a worse situation than you were before you even started paying them! Can you get refunds on this? Absolutely not and they will probably blame something you have done also to get themselves out of it and try to charge you more to get the penalty removed etc. I see it personally like a cowboy mechanic adding on loads of extras to your bill that you never needed. For this reason I think it is a huge gamble for any company to pay for SEO services. Just because it is so difficult to find the right company to do it correctly and make it worth your money.

The difficult part to SEO is you have to invest your money in it months before seeing any results so you will not know whether the company you are using is good or bad. It could be a £6,000 investment over six months and then it actually puts you in a worse position than when you started, that is the scary thing. Trust me I know first hand because 8 years ago I personally got burnt for over £40,000 trusting companies to do what they promised and this is why paying for organic SEO is a huge gamble.

Option 2 – PPC to Generate Leads

PPC (pay per click) basically involves you paying the search engines like Google to rent a space within the SERPs. This in my opinion is great for short term investment and ranking a website page quickly. What I mean by that is let’s say Beyonce was playing at a gig and the event wanted to sell tickets. This is something which will only be available in the short term so an advertisement for this is perfect. SEO would be daft because it is generally done for long term investments and by the time the page has ranked organically the event will be over, whereas PPC gives instant results.

On the flipside if you are looking to make long term plans for growing your business, then I see PPC like renting a house. It is dead money and the minute you stop paying for the clicks your website is gone from the search results. SEO at least (if done correctly) ranks long term and gives you more traffic for years while PPC in my opinion is a short term investment plan.

Successful PPC Advertising

I will have many now reading this and saying that is ridiculous because lots of people make millions from using PPC advertising. To answer this, yes obviously if done correctly you can be clever in finding key phrases that convert well and make ROI on this. But unless you are an advanced pay per click expert you are going to throw away money on irrelevant clicks from people who don’t want the product or service you are offering and this can become very costly.

Do these clicks on the website mean you are guaranteed to get enquiries? No they do not, but you would hope the more clicks to your site the more leads it will generate and the more order you’ll convert. Again, this is a big gamble as you can’t be 100% sure that every click you pay for will result in an enquiry and an order. In fact most of them probably won’t result in anything. Big brands might be able to afford this risk but small companies need to be careful. Spending £5,000 month on clicks does not instantly mean more orders, can you afford to spend this on a gamble to convert some clicks into leads and then those leads into orders? That is something only you can decide!

This video below explains the process of PPC and how it can be applied to maximise traffic and sales for your business:

Option 3 – PPL to Generate Leads

PPL stands for pay per lead and this is an option which really can be great for businesses. Why is this much better than SEO or PPC? Well the simple answer is in Option 1 you are gambling to improve your rankings which MIGHT lead to some more clicks but that is a risk. Then with Option 2 you are gambling that the clicks you are paying for MIGHT get you some more enquiries but that is a risk. What happens if the clicks you are paying for are coming from a competitor looking at your site? What happens if someone wants to check some information on a product but does not want to order it? Then lastly what’s to say someone clicks onto your page and doesn’t like your site so decides not to enquire with you. At the end of the day you are taking risks in option one and two.

Paying for Leads

So having said that, is Option 3 a risk free solution? The answer to this is also no it is not risk free but you are certainly lowering the risks and taking a calculated gamble by paying for leads. Once you have received the enquiries, it is the up to you to convert them into orders. As you are not paying on the chance to improve your Google ranking or just for clicks, you are further down the line by paying for leads so you stand much better chances to get orders here.

Sourcing Your Enquiries

Is it easy to get pay per lead deals? If you are looking for a pay per lead strategy from someone then you might find this difficult because the majority of companies will not do this deal for you. The reason for this is that they are also taking a risk themselves with ranking in the search results. As they do not get paid unless they get you enquiries, the pressure is on them and this eliminates all the bad SEO companies because they know that it will be difficult for them to rank your site. On the flip side like myself where I know 100% I can rank whatever niche I want then I could easily do this strategy because although it is a risk for myself I know I can get leads.

But, with my ‘negative business owner’ hat on for small companies, is this a big risk? Yes this is still taking a gamble, although this is a small risk some companies might again think it is difficult to pay for all leads. If there happens to be an influx of enquiries which don’t convert because the client wants a cheaper price or different product, this is where you can end up paying for nothing. Remember some businesses are very wary about risking their money, and rightly so as paying per lead still poses a risk.

Option 4 – No Risk Supply Of Enquiries

This brings me to the final option, and this is the service that I will be offering. Your company can receive leads from customers who are interested in buying your products or paying for your services. You will not pay to get the leads, you will simply pay a percentage of the profits made from any orders you get through these enquiries. However I do have to consider a few factors before providing a no risk supply of enquiries to any companies. These are things like:

  • Do I trust the business owner?
  • Do I believe in their company?
  • Do they offer services nationwide in the UK?
  • Do keyword research and search analytics suggest that this strategy will work for them?
  • Are they happy to deal with a larger volume of enquiries?
  • Can they turn these into orders with profits?

I am going to be taking all the risks with this strategy because I know that I am personally able to build a website, rank it, get traffic to it and then generate enquiries with good calls to action. What I cannot guarantee is that the business owner I work with can convert these enquiries into orders and therefore make a profit. Hence me having to look into the trust of the person, their business niche and whether I personally feel they can convert these into profits.

Converting to Orders

If the leads turn into orders and profits we look to split the winnings from this, if they do not turn into an order then you pay absolutely nothing. This way you are only losing a share of profits which you would have never had in the first place. There are no contracts and no subscription fees so all the risk lies with myself. But I personally am a guy who does not mind taking risks and investing in myself to succeed. By generating hundreds of new enquiries businesses should then be getting a lot more orders, and for these companies it is an absolutely no brainer because there is zero risk whatsoever. A video here explains the UK Lead Generation Service we provide :

You might be thinking ‘Yes but that means if we get any orders we need to split the profits with you.’ But let me leave you with this thought: Let’s say we decided on 50/50 split of profits made from the leads, my answer to this would be – “I would sooner have 50% of something than 100% of nothing.”


I am updating this post here now with references because are now in a position where we have a lot of really happy clients. These are all getting hundreds of website enquiries through and growing their companies. Here below are the references received from a few of our existing customers :-

Phil Jepson (Owner of Maxomil) – Maxomil is a nationwide UK company that supplies inflatables to event companies or anyone wanting to purchase an inflatable. This could be bouncy castles, zorb footballs or new products like the KickDarts blow up inflatable. We had him a professional video created from one of my businesses at PromoPixa here:

But then needed to generate leads from ranking in the google search for hundreds of keywords he had sent through. We managed to optimise the websites onpage perfectly with a large amount of content, images, videos and then build strong backlinks to these pages. Here is the reference PDF he sent through Maxomil Reference PDF which if you click on the pdf link says:

Hi PromoSEO

I would like to take this opportunity to thank you over the past 12 months in helping myself scale out MaxoMil. The amount of website leads we receive on a daily basis is complete and utter madness.

Previously we spent fortunes every month on facebook ads, google adwords and link building companies. This helped us slightly but nowhere near the amount you have managed to create for us.

The amounts we actually pay out now is at no risk because only paying for the converted orders and that is why I have been happy to up my margins and kickbacks to you at more than what you suggested. Role on 2017 because we have now got better rates from our manufacturers. This will then in turn generate higher profits and I cannot thank you enough for all the hard work and graft you have put in.

I was asked by James Dooley whether I would be willing to write a reference because he is worried the offer can seem to be good be true. I will be honest and if I didn’t know him already through playing football then I would have thought the same.

He is a genuinely nice bloke who cares for businesses he works with to make sure it is worth their while hence only paying for successful orders. If you get the chance to work alongside PromoSEO then snatch their hands off because trust me guys it will be one of the best decisions in your career.

Scott Robinson (Owner of F1 Marking) – F1 Marking are a company based in Buckinghamshire in the UK. They work nationwide and have installers throughout the country installing road lining and white lines to motorways. I came across them doing some amazing work in school playgrounds and as there was a crossover with a few of my companies I thought it would be beneficial for myself to help this company out and they have grown massively in 2016. If you read this link here F1 Marking Reference Letter you will see that Scott has received over 300 enquiries:

When I was initially approached by James Dooley from PromoSEO about a lead generation service, I was apprehensive to begin with. They were offering to provide leads for my company with no upfront cost, and this seemed too good to be true. The proposed service would only require payment for leads that my business was able to convert into orders. I decided to take the opportunity as it seemed I would have nothing to lose, and after several months I have not looked back.

The service that James and the team at PromoSEO have provided has helped our company to grow and we have seen more enquiries than ever before. For each of the leads that we receive an order from, we pay an agreed proportion of the profits to PromoSEO. Any leads which do not convert into an order are completely cost free. It really is a win-win situation for our business and it has provided us with many more customers interested in what we offer.

After seeing success from the first few months of receiving the leads, it became clear that a higher investment in lead generation would see an even bigger increase in new enquiries. We began to pay a higher percentage of our profits to PromoSEO in order to develop a more advanced strategy. From this we have seen an exponential growth in leads coming through as well as orders being placed with our company.

As we are only paying for successful leads, this strategy has become much more cost effective for us than other options. We previously used sources such as Checkatrade, Yellow Pages and Google Ads to bring new customers to our website. However, after investing in the lead generation services and developing a working relationship with James, we have found that we no longer need to pay for other listings.

I would thoroughly recommend taking the opportunity that PromoSEO are offering if you are looking to grow your business and bring in new enquiries for your services. We would like to thank James and everyone at PromoSEO as we have only seen positive results and are sure that this will continue in the future.

Matthew Paczkowski (Founder of Air Pixa) – Air Pixa is a video production company based in Manchester. They have some amazing drones which make them able to take the best photography and videos. The quality of their work is unreal and honestly believe they are the top rated videographer agency throughout the UK. For this reason I decided to team up with them to supply them leads. It has worked great for them and TBH worked well for me because means I get to use their services regularly for our own productions. Here is the reference letter from Matt AirPixa Reference which is copied here below:

We met James back in 2015 when he approached us with his idea of no up-front cost lead generation service for our newly established Aerial Photography and Video Production Service – AirPixa. As we are no experts in SEO we didn’t really understand how this will work nor did we have anyone to reference his offering with. Understandably we were a little bit apprehensive however as we had nothing to lose, we’ve decided to give it a go and see how it will work!

We provided James with examples of our photographs, videos and keywords. He embedded those on PromoSEO and other websites that he manages. Within just few days enquiries started to come in!

The service that James and his team provided us with has helped AirPixa to grow and we are seeing more quality enquiries coming through on daily basis. We pay an agreed proportion of the profits to PromoSEO. Any leads which do not convert into an order are completely at no cost to us. You won’t get this anywhere else it is really a win-win situation and it has provided us with many more customers interested in our services.

As we are only paying for successful leads, this strategy is a lot more cost effective for us than other options. We previously used pay per click sources to bring new customers to our website. However, we no longer need to rely on those campaigns as we have found that leads generated by James and his team are more cost effective for us.

If you are considering PromoSEO services for your niche business area – just go for it! Don’t waste your time talking to other SEO companies, they will only burn your money and time! Talk to James and his team. We’ve not come across anyone who understands SEO better and is as hardworking as James and his Team. Thank you Guys!

Nik Spence (Sales Director of Uniplay Markings) – Uniplay are a playground markings company installing graphics into schools, colleges and parks throughout the UK. Here is the reference letter from Nik Uniplay Lead Generation Reference which is copied here below:

My company was recently offered an opportunity to enter a lead generation agreement. This was brought to us by Scott Calland from Soft Surfaces Ltd who was looking to provide leads to new companies. He explained that their business had developed its own marketing organisation and was beginning to offer these services to others. There was no contract involved so we decided to take the opportunity which only required us to pay for successful leads.

The success that we have seen from this strategy has been fantastic, and we are receiving more enquiries and new customers than we have ever seen in the past. The agreement offered by the company means we simply pay for leads which we generate into orders, and any unsuccessful ones are free of charge. To begin with we agreed an appropriate percentage of the profits from each job to pay back to Soft Surfaces for their work.

As a result of the growth we have seen in our business since taking this opportunity, we have decided to increase the proportion we pay in order to invest in further development. If you choose to take up the offer which is being provided, I would highly advise contributing as much as you can to help advance the strategies and bring you even more in the long run.

We can only thank Scott and the marketing team at Soft Surfaces for bringing us this opportunity and helping us to grow our business further.

Steve Kerwin (Managing Director of Pro-Res) – Pro-Res are a great indoor resin flooring business working nationwide in the United Kingdom. Here is the reference letter from Steve Pro-Res Lead Generation Reference which is copied here below:

I have known James Dooley for over 10 years now and was happy to agree to the lead generation service he provides, our resin flooring business saw immediate benefits in both quality convertible leads and general exposure to clients our existing marketing strategies hadn’t found.

Id happily recommend James and his organisation to anyone thinking of embarking on Search engine based leads, there are no hidden costs or surprises down the line and Pro-Res (UK) Ltd are delighted with the results.

So as you can see we already have many happy UK businesses making the most of this amazing deal.

Why Our Lead Generation Works For Everyone?

Why Our Lead Generation Works For Everyone?

Free UK Lead Generation Service

I have released a lead generation service which has zero risk to clients within the UK as long as they are happy to receive leads for projects they can carry out anywhere within the UK. Whether the enquiry is in Scotland or down to Devon the potential clients would be able to service the leads and provide quotes to carry out the works. If this sounds interesting for your UK company then visit for more information on this.

How can it be Free?

The reasoning behind why I personally chose to make the service of providing leads free of charge was because over the years we have carried out lead generation to hundreds of businesses. This model used to be a cost per lead basis depending on the niche so it could be anything from £5 per enquiry (smaller jobs like carpet cleaning) up to £200 per enquiry (large scale lawyer work).

We agreed a rate per lead and this was set in stone so whether the enquiry converted or not this was the rate to pay. However we started to get some customers asking for meetings because they weren’t happy to pay for some of the leads. This may have been because it was a competitor asking about prices, or the person enquiring didn’t have the budget required for the work. But for us we wanted the clients to take the rough with the smooth i.e. if we only charged for converted leads (which is what we do now) then they would be happy to pay maybe 1k per order.

Creating a Win-Win Strategy

Many clients could not see the forest for the trees. They were moaning about the non-converting enquiries as opposed to collectively looking at what they were making from the converted orders and seeing whether the amount being paid was worth it. Therefore I decided I did not want the hassle of any customers not being happy and we changed our structure. This actually worked out better financially for us, and it made the clients a lot happier. Here is an example:

Client received 100 enquiries at £20 per lead (converting 12 into orders) = We received £2000

On average he was receiving around 100 enquiries but all I was getting from him was complaints about how 88 of them didn’t convert. He moaned some were never going to order as they didn’t have a big enough budget. I could understand his frustration but, from a lead generation point of view, you should take the rough with the smooth. Nonetheless we changed the business model and restructured the process.

I asked him what he was willing to pay for a successful order and to my amazement he said he would be willing to give me a kickback of £300 per order. Therefore with the example above, he now has to pay me £3600 as opposed to £2000. This is so much better for our business financially but actually improved the whole model and process. Now I never have one customer moaning if they receive some bad leads as they don’t pay a penny for leads and only pay for converted orders which is out of their profits.

Why Provide Free Leads?

Above explains in more detail why I decided to set this lead generation service up for free. It felt like I was doing Client SEO where the customers was asking for meetings about the enquiries when it was pay per lead model. Ideally the setup I create needs to be completely hands off so I can spend time travelling as a digital nomad but while exploring the world these leads can be generating me money without the need for meetings. The Free UK Lead Generation Service should work completely hands off because I get you leads for the service you provide and then we both benefit from this. Here is a video which explains the lead generation service to UK companies :

How I Generate Enquiries?

Getting asked how I generate enquiries seems to pop up at the start of every new agreement. There is no simple answer to that because could be one of hundred ways. As an all round growth hacking strategist then here is a little background to myself which will highlight I have a team around me to assist this all to work. It could be anything from creating a new website that we SEO and get ranking organically in google, PPC adwords, facebook advertising. Here explains some options with online marketing and you can see that various techniques suit different niches. We tailor our strategies literally for every individual industry because we need to try and make sure we deliver the best quality enquiries because only get paid on leads converted into paid orders.

Depending on the niche we can even look into traditional marketing where we use PromoMedia to carry out all kinds of offline media strategies. Here is a video explaining what PromoMedia can carry out for us :

The video explains we are able to carry out all aspects of old schools marketing from newspaper ads, TV adverts to radio advertisements and much more. This can be very costly to run such media and this is therefore why it is best to use a specialist company like PromoMedia. Our digital growth hacking strategies are also excellent so for this reason I do not feel much risk in providing leads for free. I know we can rank websites so unlike others who will ask for monthly SEO payments whether they improve your rankings or not then we just work on successful leads.

Leaves you with zero risk in any agreement we have, which then means it allows us time to crack on delivering you results as opposed to wasting time providing glossy reports and having monthly meetings. You will see I am pretty negative towards monthly client SEO because there is so many cowboys out there taking money from businesses and doing nothing to improve their rankings. On the flipside read this SEO Clients have Unrealistic Goals article and you will start to see just why I prefer this model.

It’s Kind of a No Brainer

The method we now have in place is the most efficient way for us to make clients happy and reduce hassle for our own staff. Of course it involves an element of risk on our part as we are doing work for something which we could potentially never be paid for. However, this is why we do our research into the niche before agreeing to provide the service. If we feel that a particular industry is lucrative enough and that the company will be able to convert leads, we are more than happy to take the risk.

For the client receiving the leads there is no risk as nothing has to be paid until an order is secured. We’ll agree on a reasonable payment amount based on the value of the order received. As you are only paying for the converted work, there is no need to worry about wasting money on leads which aren’t suitable and don’t convert.


Live The Moment – It Is All About The Journey Not The Outcome

Stop Chasing Perfection and Enjoy The Journey

In recent years I have experienced a lot of life lessons which you can read here on this Digital Nomad Life Lessons article. I started to understand what actually makes me happy and to stop chasing this never ending dream. I used to dream about buying a really nice red Ferrari and live in a mansion but actually quickly realised that does not make you any happier. A few of my friends are multi millionaires and have all these materials folk could only dream of and yet they are depressed and not happy because it did not give them the feeling they thought it would. Infact one friend said “I got a bigger buzz and excitement when I was 19 and bought my Fiesta RS Turbo than I did when I bought my 300k brand new Ferrari”.

When you are trying to improve your life that is great. But do not let perfection be the enemy of good because what is perfection. If your bank balance is perfection then money is numbers and numbers never end. If it takes money to be happy, your search for happiness will never end. Here is a great image with the paradox of our age and chasing dreams.

Live The Moment

Travelling and Memories

Travelling while you are young enough to enjoy it is key. As we grow older, and hence wiser, we slowly realise that wearing an £8000 or a £10 watch – they both tell the same time. Whether we carry a £500 or a £20.00 wallet – the amount of money inside is the same. Whether we drink a bottle of £400 or £40 champagne  – the hangover is the same. Whether the house we live in is 200 or 6000 sq. ft. – loneliness is the same. Whether you drive a £2000 Ford or a £95000 Ferrari – they both serve the same purpose. You will realise, your true inner happiness does not come from the things you buy but from experiences and memories you create.

“Fill your life with experiences, not things. Have stories to tell, not stuff to show”

True happiness is when you have mates, buddies and old friends, brothers and sisters, parents, who you chat with, laugh with, talk with, have sung songs with and created those memories with. Majority of these experiences come from travelling. Personally all my best memories are when I do something new like travelled and experienced a new culture or gone of a stag party with a group of close friends.

New Generation of Youngsters – Millennials

The youngsters of today are very much different to previous. I personally see this so much within my football team and see a general lack of respect for the elderly which never used to be the case. The commitment to turn up every week is not there and everything is too easy nowadays to just quit. Back in the day youngsters would hang around and fight for their position, earn respect and realise you are not going to make an instinct impact.

Social media and the internet for myself has made me a lot of money. However the introduction of this digital era has killed relationships, friendships and ability to actual speak with fellow humans. It is so sad to see the lack of communication nowadays in person as everything is done now through peoples phones. Social and communication skills are worse than ever and watch this video which I feel will open so many peoples eyes :

The millennials are classed to be the generation of people born after the year of 1984. They are deemed to be tough to manage and accused of being entitled. For anyone unsure on what entitlement is then ‘the definition of entitlement is: the feeling or belief that you deserve to be given something (such as special privileges). A sense of entitlement complex is linked with narcissism and borderline personality disorder.’ In psychiatry we use the term “sense of entitlement” to describe the outrageous attitude of some of our more narcissistic clients who believe that the world “owes” them and they want to collect NOW.

Why Millennials are Different?

So why do the younger generation now aka millennials feel this way. Is it a lack of parenting and mothers / fathers saying their kids could be anything they want to be. Does that educate the millennials to feel they are owed something in their life. When I was brought up I was educated I needed to work hard and graft for the nicer things in life. The best advice my dad always gave me was never to chase money – I love this phrase :

“Money is numbers and numbers never end. If it takes money to be happy, your search for happiness will never end”

Do not chase the perfect life because there is no such thing. You live in the perfect life today so appreciate everything you have. Sounds daft but when you turn the tap and clean water flows out then be grateful for this because in Africa they would dream for something as simple. Being grateful will allow you to enjoy your life today and not keep chasing the unknown. We tend to forget happiness doesn’t come as a result of getting something we don’t have but rather recognising and appreciating what we do have.

Undeniable Facts Of Life

Below is seven undeniable facts of life we need to realise and appreciate. In life if you work hard you create your own luck and do not just believe being lucky is instilled into people. You cannot win the raffle if you have not bought a ticket so get out there and purchase as many tickets you can. While you are sleeping or watching TV others are grafting or creating those happy memories. The 7 undeniable facts are :

  1. Don’t educate your children to be rich. Educate them to be happy. So when they grow up they will know the value of things not the price.
  2. Best awarded words: “Eat your food as your medicines. Otherwise you have to eat medicines as your food.”
  3. The One who loves you will never leave you because even if there are 100 reasons to give up he or she will find one reason to hold on.
  4. There is a big difference between a human being and being human. Only a few really understand it.
  5. You are loved when you are born. You will be loved when you die. In between, You have to manage!
  6. If you just want to Walk Fast, Walk Alone! But if you want to Walk Far, Walk Together!
  7. One thing guaranteed in life is death. So live every single day as if it is your last!

I personally love travelling and because of this become a digital nomad so am able to work while venturing around the world. When people create wish lists then mine is mainly to places I have never been because love experiencing new cultures. My wish list quote is – I haven’t been everywhere, but it’s on my list of things to do. One of the great things about travelling the world is that you find out how many good, kind people there are on earth. You will be surprised once you get yourself out of watching the news which is full of war, bad press and depressing stories. For that reason I try to not read newspapers or watch the news.

Time is the Best Xmas or Birthday Present

When it comes to christmas, birthdays, valentines day or anniversaries then I personally do not go out purchasing expensive bags, jewellery or gifts for the mrs or family. OK hit me with the comments saying ‘Dooley you tight arse’ haha. No but the reasoning behind this is because my most expensive present I could give to anyone is my time and creating memories and therefore that is what I would prefer to do. This is the complete opposite to being in the workplace where I want to save as much time and effort by delegating work at possible. A well know saying to do with this is :

“We don’t buy things with money, we buy them with hours of our lives”

The one thing you cannot purchase in life is time. Time is against us all and therefore living each day as your last is a must. Ask yourself if you died today then have you lived you life to the maximum or have you kept trying to build the perfect life for tomorrow. There is no point being ‘the richest man in the graveyard’ so spend your money on memories with your loved ones.

Fear Of Death

As upsetting as this sounds but when your time is up then your time is up. You could be 3 years old and hit by a bus or 50 years old and hit with the dreaded cancer. However life goes on and I am sure we all have a sad story of how we are hard done by because we lost our mum, dad or best friend is such drastic circumstances (I certainly used to think this way for years when I lost my father who was my best friend). But save your story for X Factor because they love stuff like that. Stop beating yourself up and make the most of your own life today. Go see your old best friends you have not seen for a year or a family member who was once close to you. Hold no regrets and get your memory bank built up TODAY – not tomorrow.

“The Fear of Death is Worse than Death Itself”

Living in fear of dying is pointless and you are wasting your life away. I start to embrace death and think at least I can finally chill and get some sleep instead of living my hectic lifestyle lol. The fear of death follows from the fear of life. A person who lives fully is prepared to die at any time. Here is a nice poem I like to believe and hopefully our loved ones are looking over us and assisting our every move :

“Those we love don’t go away, they walk beside us everyday. Unseen unheard but always near, Still loved still missed and very dear. Death leaves a heartache, no one can heal, Love leaves a memory, no one can steal.”

Every minute you spend mourning the past or feeling upset about history you are wasting about changing your future. Today you are creating your history and you write your own memories from what you physically do today. Do not get me wrong and graft hard in work and do not be lazy so it sets you up to live a nicer more lucrative life tomorrow but only you know deep down whether you are creating all those memories you will be proud of on your death bed. Have you created a wish list you want to achieve this year and worked towards fulfilling this. If not why?

Health is Wealth

Having a healthy balanced lifestyle is crucial. Here is a list of things below I feel everyone needs in their life to maintain health :

  • Sun – Human skin can make large amounts of vitamin D when lots of skin is exposed and the sun is high in the sky. Your body is designed to get the vitamin D it needs by producing it when your bare skin is exposed to sunlight.
  • Exercise –  One of the most important parts of keeping your body at a healthy weight. Exercise helps people lose weight and lower the risk of some diseases. Exercising to maintain a healthy weight decreases a person’s risk of developing certain diseases, including type 2 diabetes and high blood pressure.
  • Diet – Controls weight, improves your mood, combats diseases, boosts energy and helps make you live longer are just a few reasons why a well balanced diet is so important
  • Rest – Improves memory, live longer, lower stress and just a few of many advantages to making sure you do not burn yourself out. Rest and sleep are certainly an important part of your life.
  • Synergise – Networking and synergising improves self confidence and improves stress levels so one of the most important parts of life in my opinion is synergising and I believe the most undervalued things utilised in life
  • Friends – Laughter and banter with friends certainly improves your stress levels and helps you switch off from any problems you have. Friends is a huge part of your life so go the extra mile for them because you never know when you will need them in return.

Maintain these above in all stages of Life and enjoy a healthy life. The older we get, the fewer things seem worth waiting in line for. We start to realise in life what makes us happy and are wiser to chasing a never ending dream. The best part to take from this blog is to ask yourself ‘What are you doing Today to make your life better and creating a memory to tell your friends and grandkids about?’

Are Virtual Assistants a Must?

Are Virtual Assistants a Must?

When looking to scale your online business, virtual assistants are absolutely a must. Anyone not leveraging the ability of using virtual assistants with the technology we have nowadays with Skype, WhatsApp and email being so easy to communicate is crazy. Employing some offshore employees is seen by some as being cheap labour, and people may use the phrase ‘pay peanuts and you’ll get monkeys’. However, your VA is only as good as the training provided to them.

What is a Virtual Assistant?

A virtual assistant is also known as a VA. It is basically an assistant worker but unlike a PA (personal assistant) who would generally be based in the same office as you, these could be based anywhere in the world. Modern technology makes it just as easy to Skype your VA thousands of miles away as it is to make a phone call to a member of staff in your head office nearby.

Where to Employ Virtual Assistants?

The location of your virtual assistants is important in my opinion. I am not going to discredit any countries but some are better than others for particular tasks. The most common countries I come across when VAs are employed is Phillippines, India, Bangladesh, Pakistan and Thailand.

So why do I feel a certain country is better for certain tasks needed? The short answer is language barriers you might have between your offshore employee and your in-house team. I generally find the Philippines personally to be the best for content creation of supporting blog articles over many others and that is generally because all speak English very well. India tends to offer the best for web development because internet code and advanced technology is taught to kids at a young age. However this is only based on personal experience and from utilising many offshore employees this is what suited our company best.

Why Hire a VA?

If you are debating why to hire a VA then read my blog here about delegation being key to success. You need to free your time and in my opinion any task which is repeated more than once should then be outsourced. The reasons behind hiring a VA are endless. It gives assistance on workload without the need to supply office space and ability to hire them on a ‘pay per job’ basis. This strategy helps you forecast the money you will be investing more easily making your business more scalable to build your empire online.

How Do I Hire a VA?

If you are looking to hire a virtual assistant, here are some websites to help you:

  • Upwork
  • People Per Hour
  • Elance

There are many other ways to find your perfect offshore employee. For example purchasing gigs from websites like Fiverr and Sourcemarket. If you find the purchased gig to be of a high quality then you might outreach to the supplier of this to see whether he is interested in working for you full time or reach out to see whether they would like extra work.

Do Virtual Assistants Offer Scalability?

The main advantage to using VAs is the time it frees for your in-house staff to scale out, develop and improve strategies. I personally could not have grown my online ventures without the use of virtual assistants. If you know anything about me then you will know I don’t solely employ virtual assistants because having the right systems in place is a must. Therefore I employ over a dozen full time UK based staff in our head office in Cheshire. These in-house staff are what I would like to call middle managers where they all get assigned several VAs each to outsource any repetitive work.

Setting the Right Systems is Key

Anyone who hires virtual assistants successfully will tell you it is all about the systems and training you have in place. If you have a VA which makes a mistake then the first place you should look is at your training, your step by step guides and systems in place. Could that have been improved so your VA did not make that mistake? If so develop and improve this so it doesn’t happen again.

When you first start looking into using VAs, I am not going to lie, the time, effort and patience you need is daunting. The work needed in setting this up is by no means easy and having the time and resources to properly create step by step tutorials and videos is in my opinion the difference between success and failure. The real reason you hear some VAs not working out is because the systems you have implemented are not good enough. Do not leave any stone unturned and cover every possible outcome so that mistakes are limited.

What are your Options?

Someone in the digital space who is crushing it at the moment is a chap called Ryan Stewart from Webris based out in Miami. Here is a great video which fits in perfectly with this article – Outsourcing: Pros, Cons and How to Offshore RIGHT:

3 minutes into the video above it discusses the 4 different employment types you can consider when scaling out your company. There are:

  • Employee in house – Can be costly to employ full time staff but the benefits of having someone in the same office do have many perks.
  • Freelancer – You generally find the decent freelancers are always busy, can be costly and are generally a one person set up who is limited to the time in the day to complete the tasks.
  • Outsource – You are on their terms and outsourcing to a company could be costly with you reliant on them to complete the tasks.
  • Hire a VA – If you hire well you should be able to bypass the language barrier and then you have a full time, quality employee whose daily duties you can manage. This allows you to prioritise your workload and not be reliant on others as much to scale.

When Should You Delegate to a VA?

If you find yourself doing anything in your daily duties more than once then can this be outsourced to your VA? Any repetitive piece of work you carry out should be considered to be delegated onto virtual assistants. Free up your time to be thinking and not doing. I cannot stress to you enough the importance of creating spare time for you to forward think and plan ahead.

Understand your staff’s workflow and see how this can be improved. Make sure your managers are spending time managing the team and are not bogged down on the day to day tasks. These tasks can be outsourced to your VA at a fraction of the wage you are paying your in-house team. Consideration needs to be made on the importance of the work which you outsource. If you are building a brand then your team need to be the personality behind this so I wouldn’t delegate this section of your workload. However, any data inputting or repetitive tasks that can free up time should be put into tutorials and delegated to VAs.

When looking to use a VA, it should be for executing the physical workload. Having them as the ‘do-er’ creates time for your staff and yourself to be the thinkers. Your middle managers need to be planning and setting the strategy for your VAs to then complete and execute.

Process Everything with SOPs

Almost everything you do can be created into a Standard Operating Procedure (SOP). You might like to think you are so important and advanced that you cannot simply create these tasks into step by step guides. Trust me if you break down your work into SOPs almost all of it can be created into well written Standard Operating Procedures.

Clearly defining your SOPs with actionable videos, screenshots of each task and well written process documents is where your VA can pretty much just be qualified at data entry level. If you set out the SOPs clearly then they will simply be following guides and not need to understand why, how and what they are physically doing. The process takes care of itself and your VAs can simply rinse and repeat this for you time and time again.

Create checklists for your virtual assistants so this allows you to track where they are up to on the works delegated. These checklists and documents with all the log ins clearly identified is what will prevent them from having to ask any questions and therefore allow the rinse / repeat process to be done in super-fast time.

Virtual Assistants Feedback

The feedback from my virtual assistants is generally positive. The reason for this is the systems set in place for them. Any member of staff unsure to their job role is out of their comfort zone and productivity is slowed down. Having the communication and training in place is crucial.

I strongly recommend both step by step guides on articles for your VA to read and also a video tutorial as well to physically show them the guide on how you want this done. Once you have these saved on your documents then it is easy to edit should anything need improving or altering.

Get the feedback from them on whether the tutorials could be clearer and listen to what they have to say. Improve, develop and optimise your systems because every day you strive to develop this will help you grow your online presence further down the line. Make sure you remain positive regarding any problems you encounter because this gives you room to improve. Do not moan at your problems but take action and develop so it does not happen again.

Some VAs are Now my Best Mates

I personally have now become good friends with a lot of VAs throughout the world. I love the fact these people are grafting for me to help build the business. Therefore I would recommend once you find a decent virtual assistant to keep them by rewarding them. A pay rise or a birthday bonus goes a long way to keeping them happy.

There is nothing worse than chopping and changing your employees. The staff retention we have has been unreal and I think this is mainly to do with the respect and rewards we show to our virtual assistants. These are hardworking staff taking massive action for your business. So, like you would an employee based in your office, reward them when it is needed.

VAs Help You to Synergise

The assistance of VAs gives you more time to forward think and more time to do the most important element of any business growth – SYNERGISING. Every minute you spend networking is gold in my opinion because you bounce ideas with entrepreneurs to optimise and develop further. The synergy and networking gives you ideas to build more joint ventures. The more joint ventures you do with like-minded people the more you learn because we all have different strategies to market and there are so many ways to get the best results.

Be prepared to hustle and don’t become lazy thinking it is easy just hiring virtual assistants now because developing and improving your systems is the key. I love the wording SYNERGY and any mate will be laughing now reading this because I repeat it so many times in all my blogs but it is not just a work reason why I adore it. I truly believe in the ‘rising tide lifts all ships’ mentality so the more friends and pals I can help out the better. A happy millionaire is way better than a lonely billionaire in my opinion and life is all about the journey – certainly not the bank balance.

Are You Doing Enough Joint Ventures?

Ask yourself: are you doing enough joint ventures with mates in the same niche? If not then don’t make excuses and get them started. It could take years to become successful but making money with friends is so rewarding and satisfying. I am always up for JVs and run my no risk supply of enquiries for this reason because I want to see folk around me crushing it.

Hit me up with a message if there is anything here I have missed that you feel should be added, or if you have a project you think be good for us both to get our teeth into. I have staff and resources to scale niches out if I feel it will be fun and worth our time in doing so. Take care and thanks for reading the article as I’m just on the plane ride home from Las Vegas which was one of the best weeks of my life. Peace and love you all x x

Is SEO Dead?

Is SEO Dead?

Oh dear, all you SEO agencies get ready to change your industry because search engine optimisation is officially dead in 2017. Please adapt as soon as possible so me and all my mates in this niche can profit from lower competition haha.

Obviously SEO is not dead; this is the most ridiculous statement I have ever heard. If Google decided to completely take backlinks out of their algorithm (which they can never do) would SEO be dead then? Absolutely not. So why is this?

Well let’s break down what SEO actually stands for – search engine optimisation. If backlinks become less important in years to come which actually I think Google would like to do (even though their core algorithm needs this data to rank) then does that mean SEO is no longer needed? No, that is certainly not the case.

All it will mean is you need to optimise your websites slightly differently to rank. This might mean adding more content, better CTAs, better metrics on your site like bounce rate, and optimising your sites to what Google wants to see. So can everyone stop asking the question? As long as there is a search engine then optimising your website will always be needed.

What is the Future?

Now this is a much better question because yes I do believe SEO is evolving and becoming more difficult for sure. Gone are the days of keyword stuffing and blasting your sites with millions of backlinks – which is a shame because I made a lot of money from this. They were the glory days and within 3 months making 5-10k per month with very little work.

Guys let’s get straight to the point. Stop being so obsessed with individual keyword rankings. The more you are trying to optimise your websites for individual key phrases the more you will come across Google penalties in my opinion. That is because there is a great chance you will be over optimising your focus keywords and pretty much keyword stuffing without knowing. The more you will be hitting links with exact match for this, the more you are screaming to Google ‘look at my site, I want to rank for this keyword’ which will be over optimised and therefore tank.

The strategy we have adapted within my team is effective frequency which you can read more on here. Traffic is traffic at the end of the day and whether you generate this from SEO, PPC, Facebook or wherever else then this needs to be your main goal. It is the traffic that leads to more orders and the more orders which leads to you being paid more. It is NOT the rankings which pays you more!

Diversify Your Strategy

So let’s get started on a list below and answer honestly whether you are leveraging traffic from all these sources. Or are you just being narrow minded and trying to rank your website in the SERPs for those 10 keywords you have loaded into your rank tracker?

  • Ranking your pages in the SERPs – not just Google but Bing and Yahoo as well
  • Ranking your images in Google Images – this can drive you a lot of traffic and get you backlinks if bloggers decide they want to use your photo and credit the source
  • Ranking your videos in YouTube – do not just upload and embed onto your website – optimise this video properly and try to rank the video in YouTube, Vimeo and Google search
  • Hash Tags on Social Media – are you getting your statuses seen by your target audience and making the most of the hash tags?
  • Retargeting on Facebook – setting up a pixel to your site to retarget on Facebook is massive because these are people who have been on your site and are a red hot potential lead
  • Paid Ads – does your CPA or profit allow you to drive traffic from PPC or online ads because you need to drive as much traffic as possible from all angles)
  • Traditional Marketing – billboards, TV ads, radio ads all still work well and if your budgets allow then it gets your brand out there
  • Telephone Marketing – got a database of clients and thought of hiring a cold call centre to blast through this with calls to see whether they might be interested
  • SMS Marketing – from the database blasting a text message campaign of a special offer
  • Email Marketing – hitting their inboxes with updates, helpful information or last bonuses you might be able to offer still works well

Not saying your budgets could stretch to using all these methods above but effective frequency certainly works. It is still true where folk buy from trusted brands and many still do the 3 prong attack in traditional marketing where they believe until they have seen or heard about this offer 3 times they will not purchase. Hence the reason they do TV, radio, billboards in a mixture. Why not adapt this online and try to make sure your brand is seen on social media, web search, image search and places like this.

Hit me with a huge core algorithm update and this will only tank part of my traffic sources. Don’t throw your eggs all into one basket. By doing this you are actually spreading your optimisation online which will naturally attract links (check me out being a complete white hat goddess lol). No but folk crediting the source for your images, embedding your videos or linking to your amazing blog posts all will offer IP diversity in backlinks which is really the holy grail of ranking anyway.

White Hat Vs Black Hat SEO

Ok so now I have mentioned the white hat SEO approach which I have said is the future of online marketing then how can we adapt black hat or grey hat SEO into the mix? Do black hat techniques still have a part in developing an online strategy beyond 2017? Short answer to this is yes absolutely if utilised in the correct way.

So let’s talk dirty and talk how to utilise black hat tactics for your brand without being penalised or getting into any trouble. I would recommend the following:

  • Use Automatic Social Bots – get a following on your social media and you can easily do this by tools which follow and unfollow accounts in your niche
  • Buy Cheap Links to Social – for reputation management you want to rank all your social profiles also and as these have high domain authority can easily take a good link blast to improve their rankings for target keywords and brand name
  • Strengthen Your Links – Google only has the patent to go two links deep so maybe link build a bit more loosely to your links that link to your links
  • Tools for Outreach – there is many black hat tools to scrape emails and auto send to reporters to ask for mentions on topic related articles which might be sponsored but check the metrics and negotiate best rates with them
  • Rent PBN Links or 301 quality dropping domains to send power – if any of these get hit then disavow or easily remove the backlinks
  • IFTTT to Syndicate Content – not really a black hat trick but this tool can syndicate your new blog post to 40 web 2.0 branded profiles automatically
  • Injected Links – depending how far you want to go with the black hat then you could buy SAPE links which inject links into hacked sites or buy a WordPress theme, inject a link into the code and update the theme so anyone who updates this using it on their site will have your link injected into their websites probably without them knowing

For myself I don’t do the last one but certainly use tools like IFTTT to syndicate content throughout the profiles and tools like Follow Liker to build followers, likes, shares on social media. Why not try to leverage any traffic there is in niche related Facebook groups, Tumblr feeds, subreddits and anywhere that is talking about the products or services that you offer.

This will future-proof your strategy with driving traffic which is what our end goal needs to be. Stop focusing just on SEO and think of the bigger picture on why you are doing this. Businesses pay for this to generate more sales and they need more sales by you driving them more traffic. The more places you can get your clients brand the more chances of attracting traffic and backlinks also. So I challenge you to stop calling your business an SEO Agency. Start calling yourself:

  • Visibility Optimisation
  • Traffic Source Optimisation
  • Lead Generation Specialists

These are more important to you being narrow minded in ranking your main 10 keywords and worrying when the core algorithm updates. If you are serious about building your business then I suggest you take this mind shift to be one step ahead of the game. Always here to SYNERGISE and network guys because like all my mates know I love to travel and meet new folk in this niche. There is easily enough work for us all to profit and I would much prefer to be a happy millionaire with loads of mates around me doing awesome in business than a lonely billionaire who works all hours god sends, does not network or help others.

Money does not drive myself one bit and for myself it is all about the Journey. A rising tide lifts all ships and if I can help all my friends be successful, then for me I would get so much more satisfaction from that. I have met so many great friends from travelling the world being a digital nomad and if anyone wants to know more information on myself read these articles below:

Intro to James Dooley

How I became digital nomad

Digital Nomad Lesson

Delegation is the Key – Working on (Not in) the Business

Delegation is the Key – Working on (Not in) the Business

Recently I have become manager to a local football team. I find myself using the delegation techniques in getting players to assist my workload and because of this get branded lazy or saying I am a chief delegator. But actually this is where success comes from and getting everyone to muck in and help out. This is actually good management skills because if you read my road to failure article on laziness then it will show that success is when the managers can spend time physically working on strengthening the football team or business and not working within it (i.e. personally writing the blogs, building the links, cleaning the offices in workload should be delegated as should in football collecting the kits, filling up water bottles etc).

Your value as a leader isn’t knowing how to do everything, it’s knowing who can do what and getting them to do it!

In the military the best leaders and commanders are the individuals who have the knowledge and ability to delegate. Here is an amazing article on 5 Reasons You Need To Delegate Your Way To Success which runs through why delegation is very important. It’s impossible to know everything your employees know. This doesn’t make you a less professionally competent person, it makes you normal. Richard Branson does not know how to drive one of his trains or aeroplanes but he runs a successful business in Virgin in these industries.

Delegation Key Points

Delegation and setting systems in place is the Key to Sustaining Success.  When you are growing a business, there are always more things that need to get done than there is time to do them. You really need to step back working on the day to day tasks like pricing, sales, project management and set strategies in so your team can run this efficiently. To keep your business growing, you have to find ways to get more done without working yourself inside of the company.

If you are delegating out some tasks right now doesn’t mean you are good at delegation. You’ve probably delegated the simple, repetitive, low risk tasks. To really make delegation work, you have to be able to delegate some of the truly important work that you do. What’s so hard about delegation? Why does it seem especially difficult for entrepreneurs? To be an effective delegator, you need to understand the roadblocks in your way. Until you realise the problems and issues that can arise you will always struggle to live the laptop lifestyle travelling the world.

Delegation is a risk. What if your staff make important decisions and they made the wrong one? How much might it cost? Whatever the short term cost of that bad decision might be, I promise you that it will cost you much more in the long run if you do not delegate important work. If you insist on having the final say over every important decision, you will never develop an effective management team and never realise the full potential of your business. If you delegate effectively and set systems in this then making the wrong decisions should not happen – if it does then blame your strategy and in your training methods include the pitfalls so it does not happen again.

If you think it’s easier and quicker for you to do it rather than taking the time to train someone else to do it. Yeah, that’s right, you can do it in 15 minutes but it will take two hours to train someone else to do it. That works for a one-time task, but for repetitive tasks, you’re just kidding yourself if you think this is an effective use of your time. If this is the way you work, you’re trapped on a treadmill going nowhere. For the sake of your company (and your sanity), at some point, you’re going to need to let go. Here’s how smart owners delegate work effectively. Here are key points to effective delegation:-

1. Set Goals – Make a list of all the tasks you now do each week. Pick out the one task that makes the biggest contribution to moving your company toward its goals. Give this task the number one. Then pick out the second most important task and assign it number two. Continue through the list numbering all the tasks. Now split the list in half by ranking. The bottom half of your list becomes your Delegation List of tasks you will begin to offload. Set times against these goals and create the indepth training for your staff to delegate this to.

2. Select Strengths of Your Staff – You need to position your work infront of the right staff. Passing accounts work to your most creative member of staff will not get you the best results. Selecting the right personnel for the work you are delegating is crucial. They need to really enjoy be able to understand the work you are passing them and play to their strengths. Review each of the people in your organisation in your mind and decide who is ready to take on more responsibility. Determine what skills each of them has and how those skills match up with your Delegation List. While employees need to be skilled and knowledgeable, they also need to be enthused about their work. Enthusiastic employees accomplish more, perform better and are more creative. Good managers can inspire their people by communicating how they will be integral parts of your business plan for the coming year.

3. Communicating Your Message – This is my opinion is so important and if anything goes wrong on workload I always blame myself for not explaining or communicating this well enough. Be certain that you clearly detail the outcomes you expect. Be less clear about how those outcomes should be achieved. This way your people will be able to work towards the same objective you are aiming for while using their creativity to perhaps find a better way to achieve that goal. Ask the employee to write up the notes and to carefully define the issues listed above. Ask them to prepare a proposal detailing how they will perform the tasks and achieve the stated goals. Before concluding the meeting, set a time for a followup meeting. At the second meeting, discuss the employee’s ideas, make any revisions required and finalise the plan. Be certain that a timeline is associated with each step of the plan.

4. Develop and Improve – If you think your standard operating procedures (aka SOP’s) are going to be spot on first time you are deluded. Regularly checking the training with the people you are delegating to is key to success. Asking them can they think of ways to improve this which might save time, money or be better systems to get to the end goal faster. Keep communication and looking to develop your training strategy. Technology evolves so fast so what might be best practice this month could be outdated the following and listening to your team and improving the SOP’s is vital. It’s important to be aware of, and use, your surrounding talent. It’s good for employees, too, because blocking the skills and ideas of employees can lead to the loss of the best talent. When employees see a manager is listening, they feel empowered and vested in the manager’s decisions. Managers must be willing to learn and that means listening closely. And managers can communicate that willingness to hear by responding to employee statements with productive questions.

5. Keep the Faith – Naturally mistakes will happen and things will get missed. Keep the faith that the delegation will work and when work does go wrong (which it will in the infancy) then plan to do #3 and #4. Basically improve your training and include what issues could come up then communicate these improvements to the staff you are delegating to. Let your staff know that you realise there can be no progress without risk taking. Let the staff or virtual assistants know you are available to help and that you will do everything you can to make them successful. And don’t forget that regular followup and communications will avoid unpleasant surprises for you and your employees.

6. Don’t Chase Perfection – Sometimes 90% is more than good enough. Your objective is to get the job done, not create a masterpiece. Establish a standard of quality and a fair time frame for reaching it. Once you establish the expectations, let your staff decide how to carry out the project. Everything can be improved and developed but don’t waste too long on the small things. Perfection is the enemy of progress.

7. Indepth Standard Operating Procedures – Make sure your employee has all the information needed to complete the job. Confirm that they understand and accept the requirements. Step by step articles and also if possible videos to go with the wording is best practices.

8. Say Well Done – Motivating the staff and making sure they are rewarded with a well done goes a long way. Make sure employees know that their efforts are recognised and appreciated.

Create More Time To Synergise

When you spend less time working in the business on day to day routines this free’s up time you should spend synergising. Read this article on the importance of creating a synergy and networking with like minded business owners. From speaking to close friend and team mate at football he has recently taken on someone at his work as he was a sole trader and could not believe the impact it had. He said now being two onsite literally gets 4 times the amount of work completed. So if these figures of 1+1=4 does not tell you synergy is soooo important then I am not sure what will.

The video above which reviews the 4 hour work week book shows you what is needed in reducing your hours of physical work. Outsourcing work and delegating to staff is so important if you are serious about scaling your company out. Using the 80/20 rules helps you a lot where you get rid of the worst 20% of your clients so that you are never running at 100% capacity as this does not allow any room for growth.

Invest in Your Staff

When looking to delegate work and scale your business then I cannot stress to you enough the importance to invest time in your staff. Setting up SOPs for your employees is very important to set procedures for repetitive work in accordance with agreed specifications aimed at obtaining desired outcomes. Having a standard operating procedure is great but I always find spending the time to explain what and why they are doing this work helps them to understand the importance. This allows them to look out for any potential shortfalls or errors and highlight these as they go along. You want the staff to grow their knowledge and development with the business so these members of staff can become middle managers and train new starters also.

Why Delegating is a Must for Myself

If you have read my other articles on this website you will realise I love to travel and here is a Digital Nomad Life Lessons blog on why I enjoy travelling so much. Freeing up my time to forward think allows me to create better more efficient strategies put into place to scale out work. Becoming a digital nomad shows how easy it is to work anywhere in the world with wifi and internet connections evolving so much.

Those first several years trading before making it into a functioning business, you wear many hats, usually because you can’t afford to hire anyone else to take the trash out, keep the books and talk to the web designer. But the truth is, your job should be running the business. When you realise that and start delegating, your business will grow. It is important to realise that people will do things differently than you might have but that doesn’t make their way wrong. You need your staff you give the SOPs to be brave enough to tackle you or ask questions if they feel anything can be improved or developed better. Infact, a new viewpoint could expand your company’s reach and allow it to grow in ways you never would have considered.

Plan for Working on (Not in) the Business

When you are looking to grow the company you run then to progress and strengthen the business might mean you have to take a step back personally to move two steps forward. You need to find systems to remove yourself personally from the day to day routines. Lots of business owners wish they could be less involved in the day-to-day operations of their businesses. When you have 10 or even 20 employees, you can be intimately involved in all aspects of the business from sales to finance to operations to purchasing. But if you want the company to grow and perhaps get to that elusive “next level” everyone’s always talking about, you have to build an organization that can get the job done without you managing every detail. Here is an amazing video showing the review of the book E Myth Revisited which is one of my personal favourite books.

If you read this article then you will see he had less stress and aggravation with 105 employees than when he had 10. It allowed him to work on marketing, new business opportunities, networking or travelling the world. The article highlights the issues that must be hurdled to make the transition from doer to manager to executive. Naturally, surmounting these hurdles is easier said than done and can take years to accomplish. This list does not have all of the answers but should at least provide you with the right questions to ask yourself.

1. You. You really have to want to get out from under the day-to-day. It requires getting out of your comfort zone, learning new things, and unlearning old habits. It all has to start with prioritising your workload and offsetting repetitive workloads.

2. Hiring.
If you don’t learn how to hire the right people, you will continue to chase your tail. (This does not come from a fortune cookie; if anything, it comes from a no-fortune cookie.)

3. Standards. A company’s reputation and its customers’ satisfaction will be determined by what a company expects of itself. Setting standards should not be done casually by  whoever happens to be in the driver’s seat. The standards should be well thought out and aggressively communicated, and they should be lived. Whether it is response time or product quality or how clean you keep the bathroom, there are numerous things that define a company.

4. Training. People are not going to figure out everything on their own. And if they do, it will be after messing up orders, customers and your reputation. How many different kinds of customer problems can there be? How many solutions are there? Challenge your staff to develop and overcome problems that is natural to come up in daily life circumstances. To be followed and respected you need to be understood, so make clear communications your goal. Express what you want from your employees in easily understood statements that can be translated into workplace expectations.

5. Systems, Procedures, Planning and Tools. There are ways to avoid mistakes, to keep track of things and to be more effective and efficient. Every time something goes wrong you should ask yourself, is there something we could have done to avoid this?

6. The Wrong People. Your employees have varied talents and needs. Taking a genuine interest in their lives will foster their loyalty and pay rich dividends. Sometimes it is bad hiring, sometimes it is just a bad fit. I used to put out fires all of the time. I finally figured out that it was better to get rid of the arsonists. That doesn’t mean these employees don’t mean well.  It may mean, assuming they have been properly trained and managed, that they can’t do well. This step requires will — as in you will do something about it. Is there anyone working for you that you would be happy to see quit?

7. Delegation. This one seems pretty obvious, doesn’t it? But delegation only works when you have the right people. And the hardest part is accepting that some of the things that you delegate will not be done as well as you could have done them yourself. You can afford to fix occasional mistakes more easily than you can afford to do everything yourself.

8. Compensation. It is difficult to run a smooth operation if you are constantly losing good people. What is your turnover rate? Do you pay enough, respect enough and provide a pleasant work environment?

9. Feedback. Have you surrounded yourself with yes men and women? You do not want your staff sitting on the fence and agreeing with everything you say. Of course, you have to be able to handle the truth! Sometimes I am wrong, sometimes I am oblivious, sometimes I am delusional. The last thing I want is to stay that way. This is where fear of the boss can do the most damage. Don’t get me wrong, I am not naïve enough to think that no one is afraid of me because I am the boss. I do feel that the lonely-at-the-top thing is very, well, lonely. But there is no greater feeling than knowing that people are with you on a common cause, and you don’t have to read their minds. Get your staff being honest and have the brave nature to tackle you if they feel it is wrong or could be done better.

10. You, again. Maybe you really like being the sales rep, the production manager or the one doing the work. Maybe you are trying to be someone you are not. I have learned that there is such a thing as big enough. It can be liberating to people who are ambitious to recognize that they have limitations, and that they do not have what it takes to be the next Bill Gates — and that it is O.K. More than O.K.! I have also learned that many entrepreneurs want to hire someone to take care of the things they don’t want to do. I would be very careful about thinking that one person is going to come in and handle everything. Build the organization. Or not. Small can be beautiful.

11. Dont blame Staff – Blame Yourself. Do you find yourself getting mad at employees all of the time? That is a waste of energy and bad for the moral of the company, including the people you never get mad at. It guarantees that no one will want to make decisions. There are three possibilities: you haven’t trained people properly, or you have some people who should be working in a different job (for you or for someone else), or you still think that everyone should think like you. If everyone thought like you, they would own their own business. And then they could have the opportunity to be mad all of the time.

Growing the Business

When reading through articles about scaling out businesses then I loved this bit of content from this webpage – Just as you can over-parent you can do the same thing to your company. I had to come to the place where I know that the staff I have is capable and then let them go, because they are ready and can handle it … if you hold on too tightly, it doesn’t grow. This really goes hand in hand with the millionaire fast lane book where you have three financial paths being the sidewalk, the slow lane and the fast lane. If you really believe you are able to cope with the fast lane then outsourcing your work and delegation is really key to success. Watch this video and it will explain the three financial paths and see which one you are?

Some business owners spend so much time working on their weaknesses and trying to be everything but the problem is that company will only grow to the limits of the talents of that individual. You want it to grow to the talents of entire team. It takes a group to move an organisation forward. Once owners understand that, they are well on their way to success. True leaders understand they don’t have all the answer and they surround themselves with the right talent hence the reason why synergising is so crucial to business owners.

Being An Affective Leader

When you get bogged down in simple details that your employees could be working on, you are not being an effective leader. If you want to run a successful business you have to know how to play to your strengths. It’s pretty easy to micromanage everything. You may think that you can get things done better and more efficiently than anyone else. That might even be true, but all the time you are spending doing jobs that other people could be doing is time that you are not running your business. When you get bogged down in simple details that your employees could be working on, you are not being an effective leader.

As the leader of your business, you are responsible for spotting problems and delegating solutions. You are responsible for setting goals and thinking about the future. The only person in your company who will be genuinely motivated to grow your company is you. Every minute that you spend working on tasks that can be delegated is a minute that you are not planning, strategising and building the best business possible. Work on your business, not in your business is the real key to success and for this you need to develop delegating techniques. More information on this can be read here.

You are in charge of the big picture. When you see areas that need improvement, delegate the work out, so you can continue to be the troubleshooter and visionary that you need to be. It may take some practice if you’re used to getting really hands on in your business, but your employees will appreciate the trust and responsibility you give them, and you will quickly learn that you can do the job of leading your business that no one else can do!

Are you Too Involved?

We all get heavily involved in the day to day tasks where we strive to deliver our promises, satisfy customer deadlines but we need to look at the warning signs I have put together below that we are too involved in all day to day tasks:-

  1. You have to check everything once your staff have completed a task
  2. Your staff feel they have to run decisions through you
  3. You bring the most sales into your business
  4. Any bad debts land on your desk to chase
  5. Long term plans never get completed because of day-to-day works
  6. Working long hours but still not seeing the rewards financially
  7. No clear vision where your business is growing
  8. Before you know it the week or even worse the month has passed you by with no growth
  9. Reactive in the workplace instead of being Proactive

Here are all tell tale signs that you are too involved in day to day running of works. You need to manage this if you need the company to grow. If you are working as an effective leader then here below is workload you should be working on day to day:-

  • Looking on problem areas and how they can be improved
  • Setting more SOPs so staff understand the workload better
  • Training staff and spending time with them to develop and improve
  • Marketing why you have the edge on your computers and expressing this through targeted media channels
  • Strategy and monthly targets you need the business to grow into
  • Accepting or seeking help is not a sign of failure or weakness, it’s a sign of strength and leadership
  • Networking and Synergising with suppliers and even competitors

Then you are in charge of the big picture. When you see areas that need improvement, delegate the work out, so you can be the leader and visionary that you need to be. It may take some practice if you’re used to getting really hands on in your business, but your employees will appreciate the trust and responsibility you give them, and you will quickly learn that you can do the job of leading your business that no one else can do.

One Size Doesn’t Fit All

Rounding this up then it might sound easy to delegate work out. When actually this is one of the hardest things you will ever have to do. Delegating and building your team to help out and be motivated like yourself is hard. If you are reading this article you will be motivated yourself and dedicated to the cause so it is easy for you to grasp this but trying to get your employees to understand it is an art. A fine art then many might not be able to cope with because of many reasons. You might expect too much from your staff, find it too difficult to let go and prefer to get your hands dirty.

This is fine and growing into a big business is not for everyone. Having a multi million pound company does not necessarily make you happier because sometimes a small company that is manageable is great as little stress involved. We are all built differently and over the years I have learnt working 7 days a week and 18 hour shifts is not healthy. You need a fine balance in your life and this is where delegation for myself is certainly key to my own personal success. That success in my eyes is more time to spend on creating amazing memories with my family / friends and travelling the world which is why I became a digital nomad and live the laptop lifestyle working whilst travelling. That is keeping healthy with exercise and being able to have the freedom to enjoy the limited time we have on earth.

Let me know whether you feel I have missed anything on this article and hit me up on social media to discuss this further. I love discussing anything related to what I write about and always want to network so be good to hit me up!! Take care and speak soon.