How to Maximise Your Instagram Account

How to Maximise Your Instagram Account

This blog article will discuss how to maximise your Instagram account by helping you to improve your content and increase your page following. Hopefully this will help to get your account noticed by a relevant audience. What’s great about Instagram is that it is a visual social media channel, which people love.  A lot of individuals prefer to look at images and are more likely to follow links through these images as opposed to having to read information to see what content the page might have to offer. You can optimise your Instagram account through using various techniques that will encourage more traffic and engagement with your page.

People find it much easier to process images and videos compared with large amounts of written content. This is why image-based social media sites are so popular as it’s simple to enjoy what is being posted, and find new things that you are interested in. These platforms also offer great power if you want to market a product or service by making sure your business is seen by relevant people. If you want to generate more followers and more likes on your posts, there are a number of different techniques you can try.

How to Build Instagram Followers

First of all, you need to think about your target audience. Who do you want your page to attract and what are you trying to sell? You have to think carefully about your focus, and stick with a relevant theme. Whether it is health, food, fitness, photography, cars or anything else, you need to make sure that your visual content is relevant to what you want to promote. With this, you will need to think about the type of ‘hash tags’ people search for when wanting to find specific content. If someone is looking to find new workout videos, they will probably search hash tags such as ‘gym, workout or fitness’. Like Twitter, Instagram is extremely useful for hash tags and not only is it easy to search for relevant images, but it puts you at a great advantage of attracting the right clientele to your Instagram page.

This video below explains some more tips on growing your Instagram followers:

Use Popular Keywords

With this is mind; think about the keywords you want your page to be related to. Having too many hash tags in the description of your image can sometimes look like you are trying too hard. Therefore, in the main description, add in two or three of the most useful and relevant tags that you want your page or image to be associated with. In addition to this, you can then add more relevant tags to the ‘comments’ section on your image. This will allow your image or video to still be associated with the relevant tags when searched for, without looking like ‘spam’ in the description itself. For example, if you wanted to upload a healthy recipe you might add the hash tags ‘healthy’ and ‘recipe’ to the initial description, and then add additional tags to the comment such as ‘#healthyfood’, ‘#health’, ‘#eatwell’ etc.

By doing this, you make it much easier for people interested in those topics to find your post. This could be through them searching the hash tags, or clicking onto one from another post that they like. If your photo or video is displayed within the list of posts under that tag, it’s much more likely that it will be found and liked by people with similar interests.

Consider Paying for Targeted Ads

You can run an ad campaign on Instagram which displays adverts for your page to users who have similar interests. These strategies can be uniquely targeted to specific users who like and follow pages in your niche. This means you don’t waste money on your ads being shown to people who will not be interested at all. If you have the budget for this and you use social media marketing as one of your main advertising platforms, it’s definitely worth giving it a go. Many businesses see a great return on investment from paid adverts on social media as targeting them to specific groups of people makes them much more effective.

How to Interact on Instagram

The more followers you start to build, the more you can start engaging with them. To encourage regular visitors to your page, interact with your audience as much as you can. Talk to your page audience, reply to image comments and ask them what they want to see more of. Read the comments and reactions to your posts to identify what your most popular content is. This can then help you to drive even more traffic into your Instagram page. Also comment on other relevant posts and pages, so other people’s followers see your page name.

Instagram Social Media Marketing

You can even try following people who follow accounts similar to yours. There’s a good chance they will be interested in your posts as well, and you could get a follow back from them. Always try to keep your posts and comments section friendly and positive. Do not engage negatively with any bad comments that you might receive. But if someone has a complaint about your service, try to take it out of the public view and into a private message to resolve the issue. This makes you appear much more professional and helpful.

5 Top Tips for Your Instagram Account

When you are working on building a successful Instagram account you will notice that the more socially active you are, the more responsive your audience will become. Follow these 5 ‘top tips’ to get the most out of your social media account:

  • Caption your photos – Add something interesting to the caption of your image, along with hash tags so your audience are eager to follow more of your posts. Links to relevant blogs/articles or your own website is a great way to keep your audience interested.
  • Make your page aesthetically pleasing – Keep with a relevant theme using images that look good next to each other. Your audience will appreciate a page that looks nice.
  • Time of image upload can be influential – There are certain times of the day where social media users are more active, so it can be helpful to post your images at specific times. A lot of people tend go through their Instagram feed soon after they wake up in the morning meaning 7am-8.30am on a weekday is a popular social media slot. This also applies to the evening when people have finished work and are doing an evening social media check between 7pm and 9pm.
  • Take good quality pictures – Your page will attract more followers if your images are of a decent quality.
  • Talk to your followers – Comment on their page and they are more likely to comment on yours. Instagram users love being social!

Summary

Using Instagram can be a great way to promote your business online. It enables you to display your content to millions of users who may be interested in what you have to offer. Both images and videos are effective in grabbing attention online, and they tend to generate more interest than written paragraphs of text. By harnessing these tips, you can maximise your Instagram account and get the best results from it. Feel free to leave a comment on this post if you have any more suggestions for how to create the most effective social media marketing campaigns.

Digital Nomad Life Lessons

Being the youngest of three sons I believe is the reason for being so loud and confident. But throughout my life like everyone I have learnt many life lessons. When you are younger you hear your parents tell you these things but take them with a pinch of salt. I have compiled a list of lessons I personally have learnt along the way below.

1. Take Action – This certainly has to be my #1 life lesson and for more information on this then read this article which covers a lot of reasons why people fail and mainly to do with the fact that they take zero action

2. Spend Money on Memories – I am a huge believer that the most valuable asset in life is your memories. People can spend millions on materialistic products but the memories on the death bed are what you truly remember.

Spend Money on Memories - Digital Nomad Life Lessons

Celebrating Mike Hughes Stag Party In Las Vegas

3. Develop and Improve – Show me a fully satisfied person and I will show you failure. There is no such thing as 10/10 in my opinion. We can all develop and improve and for our sanity and life goals we should look to improve in all walks of life. It does not matter how old you are as you should always be improving. If you are not improving yourself then are you being lazy?

4. Friends and Family – Surround yourself by loads of friends and family. The more friends the better because it means more different experiences but keep your best mates and family close because they will be there in all situations. I wrote how networking was important in business but this also applies to personal lifestyles also.

5. Play a Team Sport – Whether this is football, rugby, netball or whatever you decide. Being part of a team sport will give you the laughter and fun as a team. The exercise is great for health benefits but for me the banter is the real reason why it has so many benefits because it gives you the social side of life which will create you so many happy memories.

Play a Team Sport - Digital Nomad Life Lessons

Leigh Athletic FC Team I Play Football for

6. Health is Wealth – Your health is who you are and who you will become. Eat nice healthy food and exercise daily. When young you feel you can eat whatever you want but in later life this catches up with you. Make sure you live your life so your tomorrow self will be happy of what you did the previous day. Neglect your health and energy levels will drop and your whole life will change as health is the engine behind who you will become.

7. Learn a Martial Art – Great for conditioning and health benefits again. But the reason for learning martial arts is the respect it generates, building your concentration levels and discipline in focusing your mind. Oh and obviously helps you in self defence situations.

Learn a Martial Art - Digital Nomad Life Lessons

Me in Koh Samui learning Thai Boxing

8. Be Proud of You – We are all unique human beings but do not chase your life trying to be someone you are not. Be yourself and proud of who you are instead of leading life a lie. Your friends, your teachers, your parents and family all have expectations of you but just be yourself. Do not try to live a life someone else would like you to be because that might not make you happy. You are awesome and have your own qualities no one else in this world has as you are unique. Here is an introduction to myself.

9. Choose your Own Path – Let close friends and family advise you on best practices but you are responsible solely for your own path in your career, health and happiness. Choose your own path as it is your life. I absolutely love and enjoy networking, SEO and travelling so becoming a digital nomad was a no brainer for me because included all three of these things.

10. Treat People How You Want to be Treated – Ironically people start to change their attitude towards you when you begin treating them the way they treat you. There are a few great quotes I love on this life lesson.

11. Focus on Solutions Not Problems – Identify your problems but give your power and energy to solutions. Too many complain and waste time whining instead of accepting the problem and quickly finding a solution. Here is an article I highly recommend everyone to read about how to face your problems with solutions because if you focus all your ideas and energy into solutions then all the problems will make you the person you are today. Play the cards you are dealt the best you can and learn from all the mistakes along the way.

12. Think BIG – You really are capable of so much more than you can imagine. Chase your goals and set them high. You will be surprised how much you can achieve if you believe in yourself. Do not set your goals too small because you are capable of so much more. I love the quote “Think big, believe big, act big and the results will be big”

13. Surround Yourself with Positivity – You’re a product of your environment so surround yourself with the best. Positivity breeds positivity so hanging around successful folk and happy people is key. Influence your family and close friends because a rising tide lifts all ships so your attitude can help others around you succeed.

surround yourself with successful people

Sir Alex Ferguson farewell game

14. People Come and Go – This could be university friends you lose touch with as you move back home. Or it could be loved ones who pass away. As awful as this sounds but we all are going to die. Instead of constantly feeling upset a close family member or friend has passed away then celebrate their life. Have you ever watched X Factor and seen all the sob stories people come out with thinking they are unfortunate. The fact is it’s going to happen to us all so are you going to waste your life away moaning or be positive and make them proud looking down on you. You need to learn how to let go as hard as it might feel.

15. Learn to Forgive Yourself – You are probably your own harshest critic. Do not beat yourself up and be your own personal enemy. You will make many mistakes and if you cannot forgive yourself how can you expect others too. Be kind and caring to your inner self because you can then look to make amends or get back quickly to your positive attitude. Learn from it and analyse if you have done something wrong but quickly forgive yourself and move on. There is no sense in punishing your future for the mistakes in the past.

16. Travel the World – Have you truly experienced life and seen the wonders of the world? Have you experienced the different cultures? You will be amazed by the beauty of this living world and you will grow your knowledge and memories massively from doing this.

Travel The World - Digital Nomad Life Lessons

Recent trip to Chiang Mai and loved the culture

17. Gratitude – Be grateful for what you have in life. Even if you think your life is shit be grateful because someone is certainly struggling more than you on earth. Do you have a roof over your head, two arms, two legs, fresh tap water, hearing, sight or none of these. Unless you literally have not got any of these mentioned then stop not feeling grateful. Expect nothing and appreciate absolutely everything. We are so lucky to be alive so cherish every breath we take on earth.

18. Loyalty Over Greed – Be loyal and fight the greedy guy from inside of us all. Loyalty is a huge attribute I expect from all my friends and business partners. I was grown up with the ethics and morale to be loyal. You will encounter many times in life where you can get financial gains by not being loyal but this falls under the ‘treat others how you want to be treated’ How would you feel is a close friend was not loyal? Do not betray a friend or human being for personal gains otherwise karma will come back to bite you in the ass. Be loyal and not greedy.

19. Fail Regularly – This might seem a strange one to put down but it is so true. Failure in life is inevitable if you truly push yourself to your limits. It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default. You can’t be paralysed by fear of failure or you will never push yourself.

20. Work Hard but Play Harder – Grafting in work is an absolute given. The harder you work the more successful financially you will be but have a fine balance in life. If you do not play harder you will struggle to grow your friendships, to travel so much and create all those awesome memories. I certainly play very hard because for me life is about living so what makes me happy is banter, laughing, experiencing new adventures my playtime is when I create my best memories.

Work Hard and Play Harder

Myself at the best music festival in the world #TomorrowLand

21. Don’t Be Judgemental – Do not judge a book by its cover. You will be surprised in ife what you get out of everyone you meet. I have heard stories of a homeless guy on the streets giving his last dollar to somehow who need to catch the bus. That act of kindness is unreal and similar story here which went viral about a tramp giving a student £3 to get a taxi home safely. Don’t base your opinion on someone by their appearance and try to learn something from absolutely everybody.

22. Patience is a Virtue – Patience is not the ability to wait, but it is the ability to keep a positive attitude while waiting. Patience is not a skill but is a decision. Our inner self decides to get annoyed and one of my weaknesses certainly is not being patient enough. Like the attitude to not give up then you need to remember the best things in life are worth waiting for. Try to improve and develop yourself to become more patient for your own self being.

23. Break The Rules – I do not mean break the law but breaking the rules. There are too many rules in life and if you are too well behaved and don’t break the rules you will never be a maverick or true original. Here is a great video from Arnold Schwarznegger about breaking the rules.

24. You Cannot Please Everyone – Grow thick skinned for certain situations you will encounter. As we are all unique we all have different opinions naturally. Do not chase to please everyone because it is impossible and reverts back to being proud of who you are. Competitors, jealousy and others will not like you or make an opinion on  who you are without even knowing you as an individual but be hard skinned to understand this instead of fighting it. “The People who Matter Dont Mind, and The People who Mind Dont Matter”. There will be times certain folk in life are selfish or have a hidden agenda. I wrote an article about how wasted time is worse than wasted money because you need to quickly weed out the people in life who will not make you happy so more time can be spent with loved ones.

25. Question Everything – Never believe something without testing or seeing it for yourself. Too many times in life we take everything for granted when actually we should create our own opinion from experiences. Obviously seek advice but then check this for yourself to develop your own thoughts on situations. Trust people but verify it.

26. Never Give Up – Too many people in life think of an idea then never see the whole idea through. They give up when being so close to something big or life changing for them. Focus your mind to complete tasks and do not jump from one minor task to another without finishing any.

27. Time Flies – If you do not live for today and make the most of your time before you know it then you will wonder where your time went. A great video from a friend I met in Chiang Mai named Diggy shows his life lessons here. This video is superb and the reason I liked it so much was because I could relate to all his opinions. He also finishes this video with how time flies.

I hope to add many more life lessons onto this article as I experience them. I am sure there is some I have missed off this list so please comment below on life lessons you have learnt and if I can relate to this then will add onto the blog. Hope you have enjoyed the read and i you can share that would be great thanks!!

Be Positive To All Your Problems

Moan At Problem Or Find a Solution?

Why waste time in life moaning or whining about a problem. Life is too short for this and you need to remain positive. Do not be that lazy person who sits on the sofa moaning about why you are overweight when others are sweating in gym. Do not moan you are unemployed when you have been lazy and not everyday tried to improve your skills and knowledge. Here is a list below of solutions you can use to try and resolve some problems you have:

  • Accept the problem. This is the one I try to do first when I run into a problem and I use it almost every time. When you accept that the problem already exists and stop resisting then you also stop putting more energy into the problem and “feeding it”. Now it just exists (well, more or less, you might still feel a bit down about it). And you can use the energy you previously fed the problem with – the energy that probably made the problem look bigger than it was – to find creative solutions to the challenge.
  • Ask yourself: what’s the worst that can happen? This is another one to do early on. You can easily to use your mind to blow problems all out of proportion. By asking this question you can restore the problem to it’s original size. And realize that the worst case scenario – if you actually define it – is perhaps not so pleasant but something you can handle and solve.
  • Gather some good knowledge. Information about your problem can often decrease that uncertain anxiety and fear we face when we are challenged with something. Knowledge wisps away the clouds of fear around a problem. And we often find that the problem might not be as bad as we thought.
  • Try to figure out possible problem along the way. This is something you can do before the problem even arises. Be prepared. When you research – as described in point # 3 – also try to find out what others in the same situation ran into, what kind of challenges they faced. Ask people what they did. If you don’t have anyone to ask then books, forums and blogs are good resources for gathering the personal experience of people. Also, be on the lookout for local groups and organizations. Google it and see what you find. If you keep your eyes and ears open you are sure to find something helpful.
  • Ask for help. You can ask people for advice on what to do and what they did in similar situations like yours. But you can also ask for more practical help. You don´t have to solve every problem on your own and sometimes it feels better to have someone by your side, even if it is just for emotional support.
  • Let go of the need to be right. Open your mind to a solution that may work and try it out instead of just making snap judgements based on little information and experience. The need to be right can make you disregard solutions that are just what you need for far too long.
  • Come up with more than one solution. You don´t know what will actually work before you try it. What may seem like a good solution in theory doesn´t always work in reality. So brain-storm and come up with at least a few solutions. If the first didn´t work, try the next one.
  • Redefine failure. This is important both to handle fear of failure for the whole problem and to get you start trying different solutions without too much hesitation. The definition of failure we are brought up with in society might not be the best and most useful to have. If you look at the most successful people you quickly notice that they have a different response to failure than the more common one. They don´t take failure or rejection that seriously. They know it´s not the end of the world if they fail. Instead they look at each failure and see the good part about: what they can learn from it and improve next time. They have an abundance-mentality. They know that if their first business-venture fails it feels like crap for a while but it´s ok in the long run. They learn from it and then they try again. Redefine failure as feedback and as a natural part of a successful life.
  • Break down the problem into smaller pieces. Completing a task or solving a problem can seem overwhelming and impossible if you take it all in at once. To decrease anxiety and think more clearly try to break the problem down. Try to identify the different things and people it consists of. Then figure out one practical solution you can take for each of those pieces. Try those solutions. They may not solve the whole problem immediately. But they might solve a few pieces of it. And then you can keep trying other solutions for the rest of the pieces until there are none left.
  • Use the 80/20 rule. Use 80 percent of your time to find solutions and only 20 percent to complain, worry and whine. It might not always be easy but focusing your energy, time and thoughts in this way is much more beneficial to you and others than doing the opposite.
  • Use Parkinson’s Law. This law says that a task will expand in time and seeming complexity depending on the time you set aside for it. For instance, if you say to yourself that you´ll come up with a solution within a week then the problem will seem to grow more difficult and you´ll spend more and more time trying to come up with a solution. Combine this law with the 80/20 rule to find solutions quickly. Focus your time on finding solutions. Then just give yourself an hour (instead of the whole day) or the day (instead of the whole week) to solve the problem. This will force your mind to focus on solutions and action.
  • Find the lesson or opportunity within the problem. There is almost always a good side of a problem. Perhaps it alerts us to a great way to improve our business. Or teaches us how our lives perhaps aren’t as bad as we thought. Finding this more positive part of the problem reduces its negative emotional impact and you may even start to see the situation as a great opportunity for you. When you are faced with a problem ask yourself: How can I use this? What is the good thing about this? What can I learn from this? What hidden opportunity can I find within this problem?
  • Actually talk about the problem and communicate clearly. Many problems arise because someone misinterpreted what someone else said. One way to make sure that you and everyone else have the same interpretation of for instance a project is to have people repeat back their view of the project and their part in it. See if your and their view matches. If a conflict arises then maybe you need to just talk it out, let go of a bit of steam, emotion and tension instead of everyone bottling it up. After that the discussion may be less emotionally charged. And it becomes easier to communicate clearly and reach a good solution for everyone involved.
  • Create fewer problems. A lot of our problems are created by ourselves. You save yourself a lot of trouble by being proactive, thinking before you speak and trying to avoid creating or complicating problems more than necessary. One way to decrease problems is to follow – as much as you can – Dale Carnegie´s wise words: “Never critize, complain or condemn”. Many problems are somehow connected to relationships with other people so a good way to create less problems is to improve your social skills. Check out Do You Make These 10 Mistakes in a Conversation? and 5 Mistakes That Can Make You Look Dumb for some tips in that area. And go down to your local library and borrow a copy of How to Win Friends and Influence People.
  • Use the power of words to your advantage. Our minds respond more than one may think to what words that are used to describe something. A problem is a negatively charged word. To make it easier to handle the problem use the more neutral or positive word challenge instead. This may sound like some empty and in reality just useless advice. But, at least to me, I have found that doing this small change has some impact on how negatively/positively I view a situation.
  • Keep your motivation up. It is easy to be discouraged, especially if you fear failure and your first and second solution to a problem did not work. You might feel like just giving up. Then it is time to give yourself a boost of motivation. Try a few of the techniques described in 25 Simple Ways to Motivate Yourself and 5 More Ways to Motivate Yourself. Changing your mental state to a brighter, more positive and more motivated one can make all the difference in the world. It will keep you going. Even though you might just a few minutes earlier felt like all hope was gone.

The solutions come from an amazing article here from positivity blog which keeps you upbeat and motivated in a positive manner. Every manager wants a team that suggests solutions rather than just raising problems; employees who bring solutions play a crucial problem-solving role, take more ownership in the success of your team, and free you up to stay focused elsewhere. The key here is to deal with situations in a positive way.

The law of attraction says you attract what you think. Therefore positivity is key in life and are you that person who loves to moan? Be truthful to yourself and see whether you are taking massive action everyday to improve your life. If you are not then only yourself is to blame for this!!

Here is a little background too myself and how I got into SEO and online digital marketing. Over the years I have developed a strong team and networked with many successful SEO gurus. Surrounding yourself with positive players in your niche is crucial because they will help you assist your problems with the solutions you need.

Wasted Time is Worse Than Wasted Money

The reason for this article is because recently I have dozens of random people I have never heard of or ever met private message me on facebook asking for advice. Anyone who is friends with me knows I love to waffle on and network with as many people as possible. My whole perception in life is about helping others and synergising because I then believe others will help you in return should you ever become stuck on something.

However recently I cannot cope with the amount of random folk asking for help and consultancy. If someone said I would pay you for an hour consultancy, then something for you to understand, is that is not myself. I will not put a time against money in my working pattern because want to scale out earning passive income like most digital nomads do. If you need consultancy and direction in your SEO strategy then speak to the likes of Charles Floate because he will offer an hourly rate. Some might think the charges are high but if you are honestly looking to build your knowledge it will be the best investment ever spent if spending it on yourself to develop skills.

Wasted Time Vs Wasted Money

Wasted Time Vs Wasted Money

Here above is a recent picture from a trip to Chiang Mai with some amazing SEO gurus but more importantly close friends. Time spent here was the best ever experience business wise. We all bounced ideas off each other to assist others and add value so each and every one of us got something out of the trip.

Cheeky Vs Building Relationships

So when you meet up and build relationships like in Chiang Mai we did recently then that is a perfect example of synergy. Helping and adding value you both get something from building those relationships. But on the flipside to building relationships is someone random just adding yourself and asking noob questions straight from the off. Not a ‘Hi James hope you are doing well. I have read your fatrank blog and find it very interesting and informative’.

OH NOOOOO I just get straight from the off something like this ‘I see you do SEO? Can you help and tell me how to rank’. This in my opinion is cheeky and actually rude. My response is going to be me sending you this link to read through and then your next response is going to make me either block yourself or help you out from a positive reply by you.

What I expect from you is something along these lines:

  1. Read the introduction to SEO if you do not understand the basics
  2. Read this article about taking action and before replying to me make sure you have a website built out
  3. Understand we all have the same amount of time in a day – do not be lazy and get testing now
  4. Engage in the groups first and tag me in comments if needing help but do not private message straight away
  5. Add value to others online and get networking with others in the facebook groups like The Proper PBN Group
  6. Go through and understand this url content and make sure you do not sound like that annoying client

Be selective with who you invest your time, wasted time is worse than wasted money!!

Now I am listing this above and some of you might already be advanced in SEO and asking for help which is fine. But when you just randomly message me saying ‘can I help’ then I do not know how far along this process you are. The next reply for me not to block you needs to introduce yourself, add your website, your targeted keywords you are struggling with and why you are needing assistance. I can then quickly take a look for you and try to help or put you in touch with someone. Here are some questions at present I am being asked so you understand my frustration:

How Many PBN links do I need to rank? – While asking me this question they would not send me their niche or website. Guys there is not a formula where 16.2 PBN links get you #1 ranking. This is why I am saying for me to help you via private message if you are not going to send a website, niche, keywords and why you are struggling then you are just going to get blocked.

Where is best place to buy PBN links from? – I responded to say there are many decent link vendors available to buy links from. But one personally I recommend highly is Diggity Links. The response to this was ‘well they are expensive at $4 a backlink’. This is frustrating because again without knowing a niche then you cannot gauge what is expensive and what is not. But TBH I have purchased links at £500 and upwards so in my personal opinion it is far from expensive as long as you see an ROI. If $4 a backlink seems expensive them my reply to this is maybe change your niche because does not seem like you are getting good returns on profits.

Who is best to get content from? – Again there are many places to purchase content from depending on budgets and you could just purchase from places like iwriter. However I said that I’d recommend using Jon Kiekbusch at PBN Butler who delivers high quality content. In amazement the response I got was $20 per article is too expensive. You pay more for quality and if this is money site content then in my personal opinion this is very cheap. But are you starting to get my frustration.

Can you help me with SEO? – My response to this is going to be really simple in future. Which will be replying with how many websites have you built out and tested yet. Too many people sit back and enjoy researching and studying the arts of SEO. But never actually get around to physically taking any action and building things out. Read all the articles on this www.fatrank.com, read charlesfloate.co.uk website and read diggitymarketing.com then start to implement and test things.

Why Ask When You’ve Never Tested?

Until you take action then no one can help. Here is a private message I sent someone recently “Stop being a pussy keep trying to learn – take action and when you do something wrong fire it over and I can assist so you can tweak”. I do not mean to sound harsh here but you try and put yourself in my position. I have a large team to manage, I have hundreds of money sites to develop and I get over 100 private messages and emails asking for help. If you are not going to bring something to the table in return for this relationship to be a synergy then guys why keep asking.

Have a think to yourself at what you can do in return to lure myself or others into helping you. Some ideas to offer could be:

  1. Take a paid consultancy session with Charles Floate if serious at developing your skills
  2. Like, share and comment on our blogs to engage before just asking for help
  3. Offer to do some free work in return for advice if money is low for you
  4. Try to add value otherwise from a business sense what do we get out of spending hours per day just helping you out (you might think it is only 10 minutes for free I am asking for, but then multiply that 50 times a day and it is more than a normal working day in offering help free of charge).

Conclusion

This might not be like my normal positive blog article. But recently the amount of time FREE OF CHARGE I have spent helping others needs to stop. Especially when it becomes frustrating because I find the people I am talking to are the sort of people taking zero action. My personal thoughts on building relationships are that I would go above and beyond to repay anyone who has helped me.

Recently a good friend of mine Mr Causer has helped myself and my team so much. I cannot thank him enough because spent countless hours on skype with my team to develop new strategies. I know personally I will repay him for this assistance in the next few years several fold. I will go the extra mile to make sure he understands I appreciate the effort he has put in. But are you private messaging myself thinking this same way? It is very easy to block a person and relationships are broken down before they have even started.

Google Bot Crawl Budget Optimisation

Google Bot Crawl Budget Optimisation

Google Bot Crawling Websites

If you are new to search engine optimisation and not sure what spiders or Google bot crawlers are then research this before carrying on with this article. When carrying out a Google search you are not searching the world wide web. You are actually searching Google’s index of the web. Or at least as much of it as Google can physically find. This is carried out with software programs which are known as spiders.

Spiders start by fetching a few websites and then they follow the backlinks on those pages. Once hitting those pages they then follow the links on those webpages until it has indexed as much of the internet as possible. I can tell you one thing for sure that in any industry, crawl budget is something we can and certainly should be optimised for SEO success. Here is a great article that explains how to optimise your crawl budget but below will explain this also.

What is a Crawl Budget?

A Crawl budget is time spent on your website, or the number of pages Google allocates to crawl on the site. Google bot crawl budget is the number of pages Google will crawl on your site on any given day. This number varies slightly from day to day, but overall it’s relatively stable. The number of pages Google crawls, your “budget”, is generally determined by the size of your site, the “health” of your site (how many errors Google encounters) and the number of links to your site.

Indexing Pages

Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimised landing page might not get indexed. At that point, it becomes time to optimise your crawl budget. Indexing pages is certainly the most important part of SEO because without a page indexed means it cannot be seen anywhere in the search results. It might crawl 4 pages a day, it might crawl 8,000 pages, it might even crawl 5,000,000 pages every single day but this all depends on many factors to do with your site.

Google Bot Crawl Budget

How Does a Crawler Work?

A crawler like Googlebot gets a list of URLs to crawl on a site. It goes through that list systematically. It grabs your robots.txt file every once in a while to make sure it’s still allowed to crawl each URL and then crawls the URLs one by one. Once a spider has crawled a URL and it has parsed the contents, it adds new URLs it has found on that page that it has to crawl back on the to-do list.

Several events can make Google feel a URL has to be crawled. It might have found new links pointing at content, or someone has tweeted it, or it might have been updated in the XML sitemap, etc etc… There’s no way to make a list of all the reasons why Google would crawl a URL, but when it determines it has to, it adds it to the to-do list.

Crawl Budget Issue Checks?

To quickly determine whether your site has a crawl budget issue, follow the steps below. This will check whether the Google bot is taking too long to try and index all your pages:

  1. Determine how many pages you have on your site, the number of your URLs in your XML sitemaps might be a good start.
  2. Go into Google Search Console.
  3. Go to Crawl -> Crawl stats and take note of the average pages crawled per day.
  4. Divide the number of pages by the “Average crawled per day” number.
  5. If you end up with a number higher than 10 (so you have 10x more pages than what Google crawls each day), you should optimise your crawl budget. If you end up with a number lower than 3 this is perfect.

Every SEO specialist should be looking at these steps. If a client’s website or one of your own money sites has plenty of blog posts then perhaps re-purposing this and 301 redirecting to strengthen a money page is the option. This will remove any Content Cannibalization issues your site might have. But make sure you do not remove any pages which are ranking or bringing you traffic. Also you need to make sure you have plenty of supporting articles to theme the topic of your site.

Server Log Check

Depending on your type of hosting, you might not always be able to grab your log files. However, if you even so much as think you need to work on crawl budget optimisation because your site is big, you should get them. If your host doesn’t allow you to get them, change hosts.

You really should know which URLs Google is crawling on your site. The only “real” way of knowing that is looking at your site’s server logs. When you realise which pages constantly get crawled then start to open gateways to other pages with a real silo stucture strategy on your website to help the bots index the site more easily. As a rule of thumb I love to use the testing method that no matter what page the Googlebot lands on my site then within 4 clicks on contextual links they can land on any page on the website. This will pass link juice throughout the website and help with indexing it all.

Reduce Errors

Fixing your site’s crawl budget is a lot like fixing a car. You can’t fix it by looking at the outside, you’ll have to open up that engine. Looking at logs is going to be scary at first. You’ll quickly find that there is a lot of noise in logs. You’ll find a lot of commonly occurring 404s that you think are nonsense. But you have to fix them. You have to get through the noise and make sure your site is not drowned in tons of old 404s.

The more times these Googlebots come to a 404 error page the less likely all your webpages will be indexed. Use screaming frog to get check for any problems and then fix the issue as soon as possible. Make sure that the pages that are crawled return one of two possible return codes: 200 (for “OK”) or 301 (for “Go here instead”). All other return codes are not OK. To figure this out, you have to look at your site’s server logs or run a test. Get maintaining your website and giving a regular service.

Block Parts of The Site

If you have sections of your site that really don’t need to be in Google, block them using robots.txt. Only do this if you know what you’re doing, of course. But a common example of this is on your blog section having your tags and category pages indexed. These usually are lists of your articles with zero unique content and just start to add the amount of pages with title tags like “Blog Page 6″ which means absolutely nothing. Simply no-index these pages to allow more time for the Googlebots to index your main articles you want to rank. Therefore you won’t be wasting your Crawl Budget on pages which don’t need to be crawled and don’t need to rank for anything.

Your .htaccess and robots.txt should not block the site’s important pages, and bots should be able to access CSS and Javascript files. At the same time, you can and should block content that you don’t want to show up in search. The best candidates for blocking are pages with duplicated content, ‘under construction’ areas of the website, dynamically generated URLs, and so on. The dynamically created pages like tags, image URLs and duplicated category pages need to all be no-index. This then will allow more time on site for the Googlebots to re-crawl your money pages. More crawls on a specific page = better rankings in the search engines. This is massively overlooked and you need to start looking at your CrawlRank more effectively.

Link Building to Inner Pages

Trying to get backlinks can be a difficult task. But if you can create multiple backlinks to inner pages this will certainly help. The reason for this is because you will be sending more Googlebots to the site and also get them starting in different areas of the area. Hopefully then with the silo of the site should index them all. The more links you can get which is quality of course the better. There is no point trying to build thousands of spammy links though because the crawlers do not even entertain the zero link juice backlinks so this would be irrelevant.

Freshness to Websites

Freshness of content on your website and freshness of links allows crawlers to keep returning. The more Googlebot spiders to reach your site the better your authority will be. Keep re-purposing old content, adding more value and then share these throughout your social profiles. Reach out to bloggers and reporters to see if they have any articles relevant to the website and if they can backlink to the website then happy days.

Keeping freshness of content sends the Google bots to your site. Pages that have been crawled recently typically get more visibility in the SERPs. In other words, if a page hasn’t been crawled in a while, it won’t rank well. Therefore, if your pages haven’t been updated in a while, they won’t get crawled, so they won’t rank as well. The SEO technique is to try and get the crawlers back to your site as many times as possible.

Important To Understand

It is really important to understand the importance on getting your site crawled as many times as possible. Therefore make sure with the silo you are making sure your money pages are certainly being linked to regularly. But also make sure you have a link building strategy to backlink to inner pages.

More crawls on a page = better rankings

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