Future Tense Anchor Text SEO Technique
With SEO evolving and adapting to new algorithm changes constantly, many individuals are also looking for the next new way to rank their sites for different keywords. Future tense anchor text is something people have been experimenting with for a while now. This is the technique of writing posts which are designed to rank for phrases which will be popular in the near future. In this post I will be uncovering a technique I learned from Charles Floate after attending a recent Chiang Mai SEO Mastermind. For those who do not know
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Ranking Pages for Next Year
With the New Year swiftly approaching, many people are attempting to rank keywords for 2017 early. This process is involves something called future tense anchor text, which is the concept of theming the anchor text you use for links around the time period you want them to rank for. An example of this would be if you were looking to rank for ‘Get Ready for SEO in 2017’ as the year in which you’d like the keyword to rank is included in the phrase. This can help to push up your rankings so that when 2017 comes along, your page is already ranking well for the keyword that people will be searching for. A company may use this same anchor text 10 times for 10 different links in the hope that this will rank them ready for the New Year.
The problem of course with the example I have given above is that Google is becoming increasingly more intelligent. It is beginning to understand that people are benefiting from the ease of simply including the year, for example in the anchor text, and then ranking it ready for January. As a result of this, Google is finding it much easier to see a pattern when the same anchor text is used for ranking the exact same phrase with the same year.
Using LSI Keywords
A great way of stopping this happening whilst ranking for multiple different keywords is to target LSI variations of the future tense anchor text. So for example instead of using ‘Get Ready for SEO in 2017’ 10 times for 10 links, perhaps a good practice would be to mix it up and do 8 LSI variations of that key phrase with 2 as exact match. For example your keywords spread across 10 links could look like:
- Get Ready for SEO in 2017
- Get Ready for SEO in 2017
- Prepare for Search Engine Optimisation in 2017
- Getting Geared Up For 2017 SEO
- Adapting Your SEO Strategies Ready For 2017
- Improving Your Search Engine Optimisation For 2017
- Readying Yourself For 2017 SEO
- Preparing For 2017 Search Engine Optimisation
- 2017 SEO Preparation Techniques
- Researching New SEO Strategies for 2017
Using a variety of keywords like this will not only help the process look natural to Google, but it will also help increase the amount of future tense keywords that you rank for. Win win!
Targeting Regularly Updated Products
This technique can work really well if you are selling products which tend to get out of date quickly as new ones come along. For example you could have a page talking about the best laptops of 2016, but you want that page to rank for keywords like ‘best laptops 2017’ so that when new products are added, your page is already ranking. You can do this by including phrases containing ‘2017’ within the content of the page, and linking to it with anchor text like ‘top new laptops for 2017’ etc. This way when people start searching for the most up to date pages about new laptops, you’ll already be ranking for those phrases.
By using these tactics you can put yourself ahead of competitors and get your pages ranking for future tense keywords. So why not try out these techniques and see if it can work for your business. Let us know if you have any other suggestions for this post and feel free to contact us on social media!
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