Have you ever been searching the internet and noticed advertisements from websites you have recently visited pop up on the site you are currently on? This is retargeting.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
For most websites, only 2% of web traffic converts on the first visit.
“Re-engage Your Audience and Win Back Customers who have visited your website but not yet Bought or Enquired with You. The retargeting model is to Make Your Prospects Think About You 24-7”
Human psychology tells you we prefer to browse first before looking to buy and many first time visitors exit without buying, so what are you doing to get these back to your brand.
What is ReTargeting?
Retargeting is known as the best strategy to Win Back Lapsed Customers.
Retargeting is where you set up a pixel on your site which allows you to follow all visitors throughout multiple advertising platforms.
When a visitor lands on your website, a “cookie” is placed on their web browser. This “cookie” follows the user through their online journey and signals the retargeting provider to show your ads on other websites. This strategy is meant to identify potential customers that have shown interest in your practice and bring them back to your site to complete the desired action.
Building A Retargeting List
Even if you have no desire to run retargeting campaigns right this moment, I still highly suggest you set your pixels up to begin populating your retargeting list.
Creating a retargeting list as early as possible on all of these sources below allows you options in the future to run a retargeting campaign:
- Google Ads
- Facebook Ads
- Snapchat Ads
- Quora Ads
- Twitter Ads
Adding these pixels from the start to build your retargeting list is paramount to a successful campaign in the future.
How To Setup
Here are the steps to set up remarketing:
- Add Pixels to your Website
- Set Up Tracking Properly
- Create 42 Different Ads (all different sizes to fit the advertising platforms)
- Create Audiences with Funnels
These are the basic steps above. But the creation of the ads and the funnels is where the real magic turns your efforts into profit.
Here is the best retargeting guide I have come across online.
Types of Retargeting Ads
Here are the different types of retargeting ads:
- Special Offer Ads (show them a discount of the offer available)
- Review Ads or Case Study Ads (show them others who have bought the product or ordered your service)
- Branding Ads (showcase your unique selling points as a brand)
- Seasonal Ads (certain times of the year can show different offers to meet the upcoming events)
Mixing up the types of ads is key to prevent banner blindness and ad fatique.
Indoctrination Retargeting is the process of inculcating a person with ideas, attitudes, cognitive strategies or professional methodologies through a sequence of retargeting advertisements.
Humans are a social animal inescapably shaped by cultural context, and thus some degree of indoctrination is implicit in the parent-child relationship and has an essential function in forming stable communities of shared values.
Creating an Indoctrination Sequence of ads over multiple channels and time can help instil trust and build a relationship between the target audience and brand promoting their ads.
“Retargeting Ads Can Control The Narrative About Your Brand Online”
Making Your Prospects Think About You 24 hours a day and seven days a week helps build this degree of trust and loyalty to the brand.
All Remarketing Related Posts
Check out the in-depth list of Remarketing posts.
- AdRoll Retargeting
- Facebook Retargeting
- Gmail Ads Retargeting
- Google Display Network Retargeting
- Instagram Retargeting
- Linkedin Retargeting
- Multi Channel Retargeting
- OmniChannel Retargeting
- RLSA Retargeting
- Twitter Retargeting
- Youtube Retargeting
- The Future of SEO - Effective Frequency
The full list shows the various Retargeting strategies to re-engage your audience.