Multi-Channel Retargeting is a spray and pray marketing strategy where you are getting your ads blasted out to multiple advertising platforms.
As a marketer, you can’t afford to overlook the power of effective frequency:
- Retargeted ads have 10x the click-through rate compared to display ads.
- Website visitors who are retargeted with display ads are 70% more likely to convert.
- Retargeted customers are 3x more likely to click on your ads than people who have never interacted with your business.
Why MultiChannel Marketing is Important?
You may be doing everything you can to drive conversions and leads for your business, like search engine marketing, SEO, or Facebook advertising.
You might be getting the traffic you want, but not the conversions or the leads you need to make the most of your marketing investment.
This is where re-engaging your audience is super important as many visitors are not ready to purchase on the first visit to a new website.
The use of effective frequency in your campaigns drives these visitors back to your brand by utilising multi-channel retargeting or the advanced version of omnichannel remarketing.
What is MultiChannel Retargeting?
Here is a video explaining what multi-channel retargeting is:
Here is a full transcription of the video above.
What is retargeting?
Hi guys, is Dan here and today we will be answering the question, what is multichannel retargeting? So first off, to understand the whole concept, you must be able to understand what retargeting is. Many businesses suffer from not making the most out potential customers that previously visited their site.
Now retargeting is the process of ensuring that those that have left the site receive fresh advertisements of your product or service through their day to day internet use, after previously being on your site. You’d be amazed how many businesses fail to utilize this, which often leads to missed opportunities from potential customers.
What we offer
Now what we offer here is multichannel retargeting. This process actually acts as a step up from standard retargeting, ensuring no matter what platform the user finds themselves on, your business will practically follow them everywhere they go once visiting your site. Our multichannel retargeting campaigns involve creating bespoke retargeting ads across multiple platforms, including the likes of Facebook, Twitter, Instagram, YouTube, LinkedIn, Quora, and much more.
This significantly increases the chances of your target audience heading to your website again and with over 70% of people being more likely to purchase your product or service through retargeting ads, it really is a no brainer.
Even more surprising is that retargeting ads are actually amongst the cheapest form of online advertisement, yet one of the most effective. Essentially what this ensures is that all potential customers are not going to waste.
Contact us here
If you’re looking for more information regarding how this can benefit your business, please feel free to contact us and we’ll get back to you with more information. Additionally, if you’re interested in finding out the differences between traditional and digital marketing, please just check out this video here.
We also have our videos showcasing the most advanced types of multichannel marketing available today, so be sure to check that one out too. Thanks a lot for watching guys, see you in the next video.
All Remarketing Related Posts
Check out the in-depth list of Remarketing posts.
- AdRoll Retargeting
- Facebook Retargeting
- Gmail Ads Retargeting
- Google Display Network Retargeting
- Instagram Retargeting
- Linkedin Retargeting
- Multi Channel Retargeting
- OmniChannel Retargeting
- RLSA Retargeting
- Twitter Retargeting
- Youtube Retargeting
- The Future of SEO - Effective Frequency
The full list shows the various Retargeting strategies to re-engage your audience.