{"id":13305,"date":"2022-09-20T12:54:56","date_gmt":"2022-09-20T12:54:56","guid":{"rendered":"https:\/\/www.fatrank.com\/?p=13305"},"modified":"2022-09-23T13:58:49","modified_gmt":"2022-09-23T13:58:49","slug":"content-pruning-case-study","status":"publish","type":"post","link":"https:\/\/www.fatrank.com\/content-pruning-case-study\/","title":{"rendered":"Content Pruning Case Study"},"content":{"rendered":"

Imagine deleting 20% of your content (192 Posts) and you see traffic increases. Crazy, right?<\/p>\n

The 80-20 SEO rule, also known as the Pareto Principle, is a familiar saying that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event.<\/p>\n

Content pruning search engine optimisation strategies are finding the 20% dead weight on your website which is holding you back.<\/p>\n

Content pruning is the process of removing outdated and low-performing content from your website. The removal of low-quality pages is allowing your other content to flourish by ensuring that your link authority is flowing only to relevant pages.<\/strong><\/p>\n

In SEO, a goal of the 80-20 rule is to identify inputs that are potentially the most productive and make them the priority.<\/p>\n

\"Case<\/p>\n

In our Content Pruning Case Study, we can’t reveal the niche and domain for obvious reasons, but we will explain the whole process of how we deleted content and received jumps in traffic for a website.<\/p>\n

Topical Authority Is the New Keyword Research<\/h2>\n

Topical authority can be described as \u201cdepth of expertise\u201d and you might want to check out our successful topical authority case study<\/a> if you want to learn more semantic SEO<\/a>.<\/p>\n

By consistently writing original high-quality, comprehensive content that covers the topic is the plan for topical authority<\/p><\/blockquote>\n

If you are not ambitious enough to cover the WHOLE topic with many articles and need to adapt the one page for one corpus<\/a> to match search query intent<\/a>, then you need to remove any pages on topics you do not have a depth of expertise in.<\/p>\n

The Industry Problem Before We Start<\/h2>\n

When carrying out professional search engine optimisation audits<\/a> for businesses we find them to be brainwashed into writing new content and buying new backlinks<\/a> for their website.<\/p>\n

Most website owners are adopting a GuesSEO 2024 strategy<\/a>, which is not working.<\/p>\n

Most backlink audit services<\/a> highlight the need to remove toxic links and say building new backlinks is going to do very little until you sort out removing the problematic links.<\/p>\n

The same process applies to content quality across your whole domain also.<\/p>\n

Instead of looking at new content, a professional content SEO audit<\/a> might highlight the need to remove low-performing web pages to link juice to flow only to money pages.<\/p>\n

Content SEO Best Practices<\/h2>\n

Here are the SEO best practices to help your website rank higher with content optimisation strategies in May 2024.<\/p>\n

Purchase a Technical SEO Audit<\/h3>\n

A great way to find your orphan pages, worst performing posts and web pages you should consider deleting is purchasing a technical audit.<\/p>\n

The professional technical SEO audits will give you the following important information for content pruning:<\/p>\n