{"id":14100,"date":"2022-11-29T08:22:10","date_gmt":"2022-11-29T08:22:10","guid":{"rendered":"https:\/\/www.fatrank.com\/?p=14100"},"modified":"2022-11-30T14:50:49","modified_gmt":"2022-11-30T14:50:49","slug":"search-perspective-frameworks","status":"publish","type":"post","link":"https:\/\/www.fatrank.com\/search-perspective-frameworks\/","title":{"rendered":"Search Perspective Frameworks"},"content":{"rendered":"
fiYou need to future-proof your SEO content strategy by understanding Google’s Search Perspective Frameworks.<\/p>\n
Have you ever heard SEOs coin the phrase outliers or wildcard position in Google SERP?<\/p>\n
In our Search Perspective Frameworks guide, we will explain how Google Algorithms work to try and understand search intent<\/a> in May 2024.<\/p>\n Google uses Search Perspective Frameworks to find out what is the most useful framework given to the desired search query.<\/p>\n Google is looking to return the most helpful information as per its mission statement.<\/p>\n Our mission is to organize the world’s information and make it universally accessible and useful.<\/p><\/blockquote>\n The Search Perspective Frameworks break up web pages into frameworks to see the best intent match for the queries being searched.<\/p>\n Here are all the most common types of Search Perspective Frameworks:<\/p>\n The “CONSIDERATION Search Perspective Framework” is considering all sides to a topic.<\/p>\n Many “how to” are seen as consideration based and here are some examples:<\/p>\n The example of blog can be easily be replaced with “AI content” like to how to use AI content, should I use AI content and reasons not to use AI content.<\/p>\n It is around trying to consider all potential questions related to a new idea.<\/p>\n The “CONTRARIAN Search Perspective Framework” is the counter-arguments on why you should not use a new service or product.<\/p>\n So when a new product is released the examples are:<\/p>\n The “EXPERIENCE Search Perspective Framework” is most commonly reviews or testimonials.<\/p>\n The “EXPERT Search Perspective Framework” is gathering the leaders in a subject to give their expert opinion.<\/p>\n The “DISCUSSION Search Perspective Framework” is a roundup of mixed opinions on a topic.<\/p>\n The most common title tags are “Check Out What 17 SEOs Think About AI Content”.<\/p>\n A broader range of opinions is better for research than a single viewpoint<\/p><\/blockquote>\n The 17 SEOs roundup shows a balanced argument of the advantages and disadvantages to provide a balanced sentiment blog post.<\/p>\n Users like to read the roundups of different voices to form a decision, as opposed to one expert opinion on it being great or crap.<\/p>\n The “SALES AND SUPPORT DATA Search Perspective Framework” is when customers are asking you common questions to support.<\/p>\n You answer all the common support ticket questions in blog post format to answer the questions.<\/p>\n The “PREDICTION Search Perspective Framework” is your predicting where a topic is going to end up.<\/p>\n If a product or service is known to be really bad and you create an article “Here is Why XYZ Sucks?”.<\/p>\n The predicted outlook on others wanting to read this helps the web page to climb to the number one position.<\/p>\n The prediction blog posts (if predicted correctly) can also acquire a lot of natural backlinks.<\/p>\n The Search Perspective Frameworks work by randomising results at the start of the topic lifecycle.<\/p>\n Google needs to work out what type of framework is needed to provide the most useful information to match the search intent.<\/p>\n During the topic lifecycle, Google uses search behaviour to gain confidence in providing the best type of Search Perspective Framework.<\/p>\n Google has real problems when the searches made can have multiple meanings from user to user.<\/p>\n Google encounters serious problems in trying to understand some of the intent behind the searches made by Google.<\/p>\n Let us use the example of someone searching for “AI Generated Content”?<\/p>\n What set of results would you return for a search like this?<\/p>\n Is Google confident enough to understand exactly what web pages people want to see?<\/p>\n Absolutely NOT.<\/p>\n What could the intent of a search be for “AI Generated Content”?<\/p>\n Now you can see the real issues Google can encounter and with search queries like this, the SERP will always have outliers, and wildcards and will never be confident to return a single type of Search Perspective Framework.<\/p>\n During keyword research techniques if you use Search Perspective Frameworks to cover all bases of discussions on a topic you will be building topical authority.<\/p>\n Creating web pages that cover the advantages, list of providers, informational posts and round-up reviews gives your domain full topical coverage.<\/p>\n If you are able to cover the topic in its entirety Google rewards you with all new web pages on the given topic to rank higher than new websites will little topical coverage.<\/p>\n The team of SEOs mapping out the topical maps for the website always cover each product or service with:<\/p>\n Content optimization tools like Marketmuse<\/a>, Page Optimizer Pro<\/a> and On-Page.ai<\/a> are great for helping find entities and missing terms to use on a blog post.<\/p>\nWhy Does Google Use Search Perspective Frameworks?<\/h2>\n
Types of Search Perspective Frameworks<\/h2>\n
Consideration<\/h3>\n
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Contrarian<\/h3>\n
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Experience<\/h3>\n
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Expert<\/h3>\n
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Discussion<\/h3>\n
Sales and Support Data<\/h3>\n
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Prediction<\/h3>\n
How do Google Search Perspective Frameworks work?<\/h2>\n
What Problems does Google Encounter With Search Intent?<\/h2>\n
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Using Search Perspective Frameworks Build Topical Authority<\/h2>\n
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The Future of SEO Content<\/h2>\n