{"id":3128,"date":"2018-10-17T08:19:43","date_gmt":"2018-10-17T08:19:43","guid":{"rendered":"https:\/\/www.fatrank.com\/?p=3128"},"modified":"2022-01-19T08:01:20","modified_gmt":"2022-01-19T08:01:20","slug":"seo-client-referral","status":"publish","type":"post","link":"https:\/\/www.fatrank.com\/seo-clients-unrealistic-goals\/client-referral\/","title":{"rendered":"SEO Client Referral"},"content":{"rendered":"

First and foremost I would like to start by saying Thank You Very Much, as the reason you will be seeing this post is that you have referred me onto a potential client where I could help them by doing SEO<\/a> to their website.<\/p>\n

However, if you read this article in its entirety you will understand why I try not to do Client SEO.<\/p>\n

What is Client SEO?<\/h2>\n

Client SEO is where you help someone else’s website (i.e. your client) to rank better in Google with search engine optimisation techniques.<\/p>\n

Client SEO could involve any of the following:<\/p>\n

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  1. Technical SEO<\/a> to help the clients websites foundations<\/li>\n
  2. Carrying out keyword research<\/a> to find new keyphrases they might not be ranking for<\/li>\n
  3. Making sure the client is ranking for the buying intent keywords<\/a> and not just going after volume that does not convert<\/li>\n
  4. Completing on page\u00a0SEO<\/a>\u00a0to improve the content on your client’s domain<\/li>\n
  5. Sourcing external websites that can link back to your client’s website<\/a><\/li>\n
  6. Sharing content regularly on social media platforms<\/a> for building brand awareness<\/li>\n
  7. Getting your client’s brand found in as many places their potential clients are hanging out through effective frequency marketing<\/a><\/li>\n
  8. Designing the website with conversion rate optimisation<\/a>\u00a0in mind<\/li>\n
  9. Finding hacks to improve click-through rate<\/a> to your client domain<\/li>\n<\/ol>\n

    There is much more than above on what great SEOs\u00a0should be doing but this is an overview.<\/p>\n

    SEO Myths and Facts<\/h2>\n

    There are so many SEO Myths and so-called\u00a0facts around best practices to ranking websites.<\/p>\n

    But the truth is in this online marketing industry people learning the trade with one month’s experience call themselves some of the following:<\/p>\n