SEO Posts

Is SEO Dead?

Is SEO Dead?

Oh dear, all you SEO agencies get ready to change your industry because search engine optimisation is officially dead in 2017. Please adapt as soon as possible so me and all my mates in this niche can profit from lower competition haha.

Obviously SEO is not dead; this is the most ridiculous statement I have ever heard. If Google decided to completely take backlinks out of their algorithm (which they can never do) would SEO be dead then? Absolutely not. So why is this?

Well let’s break down what SEO actually stands for – search engine optimisation. If backlinks become less important in years to come which actually I think Google would like to do (even though their core algorithm needs this data to rank) then does that mean SEO is no longer needed? No, that is certainly not the case.

All it will mean is you need to optimise your websites slightly differently to rank. This might mean adding more content, better CTAs, better metrics on your site like bounce rate, and optimising your sites to what Google wants to see. So can everyone stop asking the question? As long as there is a search engine then optimising your website will always be needed.

What is the Future?

Now this is a much better question because yes I do believe SEO is evolving and becoming more difficult for sure. Gone are the days of keyword stuffing and blasting your sites with millions of backlinks – which is a shame because I made a lot of money from this. They were the glory days and within 3 months making 5-10k per month with very little work.

Guys let’s get straight to the point. Stop being so obsessed with individual keyword rankings. The more you are trying to optimise your websites for individual key phrases the more you will come across Google penalties in my opinion. That is because there is a great chance you will be over optimising your focus keywords and pretty much keyword stuffing without knowing. The more you will be hitting links with exact match for this, the more you are screaming to Google ‘look at my site, I want to rank for this keyword’ which will be over optimised and therefore tank.

The strategy we have adapted within my team is effective frequency which you can read more on here. Traffic is traffic at the end of the day and whether you generate this from SEO, PPC, Facebook or wherever else then this needs to be your main goal. It is the traffic that leads to more orders and the more orders which leads to you being paid more. It is NOT the rankings which pays you more!

Diversify Your Strategy

So let’s get started on a list below and answer honestly whether you are leveraging traffic from all these sources. Or are you just being narrow minded and trying to rank your website in the SERPs for those 10 keywords you have loaded into your rank tracker?

  • Ranking your pages in the SERPs – not just Google but Bing and Yahoo as well
  • Ranking your images in Google Images – this can drive you a lot of traffic and get you backlinks if bloggers decide they want to use your photo and credit the source
  • Ranking your videos in YouTube – do not just upload and embed onto your website – optimise this video properly and try to rank the video in YouTube, Vimeo and Google search
  • Hash Tags on Social Media – are you getting your statuses seen by your target audience and making the most of the hash tags?
  • Retargeting on Facebook – setting up a pixel to your site to retarget on Facebook is massive because these are people who have been on your site and are a red hot potential lead
  • Paid Ads – does your CPA or profit allow you to drive traffic from PPC or online ads because you need to drive as much traffic as possible from all angles)
  • Traditional Marketing – billboards, TV ads, radio ads all still work well and if your budgets allow then it gets your brand out there
  • Telephone Marketing – got a database of clients and thought of hiring a cold call centre to blast through this with calls to see whether they might be interested
  • SMS Marketing – from the database blasting a text message campaign of a special offer
  • Email Marketing – hitting their inboxes with updates, helpful information or last bonuses you might be able to offer still works well

Not saying your budgets could stretch to using all these methods above but effective frequency certainly works. It is still true where folk buy from trusted brands and many still do the 3 prong attack in traditional marketing where they believe until they have seen or heard about this offer 3 times they will not purchase. Hence the reason they do TV, radio, billboards in a mixture. Why not adapt this online and try to make sure your brand is seen on social media, web search, image search and places like this.

Hit me with a huge core algorithm update and this will only tank part of my traffic sources. Don’t throw your eggs all into one basket. By doing this you are actually spreading your optimisation online which will naturally attract links (check me out being a complete white hat goddess lol). No but folk crediting the source for your images, embedding your videos or linking to your amazing blog posts all will offer IP diversity in backlinks which is really the holy grail of ranking anyway.

White Hat Vs Black Hat SEO

Ok so now I have mentioned the white hat SEO approach which I have said is the future of online marketing then how can we adapt black hat or grey hat SEO into the mix? Do black hat techniques still have a part in developing an online strategy beyond 2017? Short answer to this is yes absolutely if utilised in the correct way.

So let’s talk dirty and talk how to utilise black hat tactics for your brand without being penalised or getting into any trouble. I would recommend the following:

  • Use Automatic Social Bots – get a following on your social media and you can easily do this by tools which follow and unfollow accounts in your niche
  • Buy Cheap Links to Social – for reputation management you want to rank all your social profiles also and as these have high domain authority can easily take a good link blast to improve their rankings for target keywords and brand name
  • Strengthen Your Links – Google only has the patent to go two links deep so maybe link build a bit more loosely to your links that link to your links
  • Tools for Outreach – there is many black hat tools to scrape emails and auto send to reporters to ask for mentions on topic related articles which might be sponsored but check the metrics and negotiate best rates with them
  • Rent PBN Links or 301 quality dropping domains to send power – if any of these get hit then disavow or easily remove the backlinks
  • IFTTT to Syndicate Content – not really a black hat trick but this tool can syndicate your new blog post to 40 web 2.0 branded profiles automatically
  • Injected Links – depending how far you want to go with the black hat then you could buy SAPE links which inject links into hacked sites or buy a WordPress theme, inject a link into the code and update the theme so anyone who updates this using it on their site will have your link injected into their websites probably without them knowing

For myself I don’t do the last one but certainly use tools like IFTTT to syndicate content throughout the profiles and tools like Follow Liker to build followers, likes, shares on social media. Why not try to leverage any traffic there is in niche related Facebook groups, Tumblr feeds, subreddits and anywhere that is talking about the products or services that you offer.

This will future-proof your strategy with driving traffic which is what our end goal needs to be. Stop focusing just on SEO and think of the bigger picture on why you are doing this. Businesses pay for this to generate more sales and they need more sales by you driving them more traffic. The more places you can get your clients brand the more chances of attracting traffic and backlinks also. So I challenge you to stop calling your business an SEO Agency. Start calling yourself:

  • Visibility Optimisation
  • Traffic Source Optimisation
  • Lead Generation Specialists

These are more important to you being narrow minded in ranking your main 10 keywords and worrying when the core algorithm updates. If you are serious about building your business then I suggest you take this mind shift to be one step ahead of the game. Always here to SYNERGISE and network guys because like all my mates know I love to travel and meet new folk in this niche. There is easily enough work for us all to profit and I would much prefer to be a happy millionaire with loads of mates around me doing awesome in business than a lonely billionaire who works all hours god sends, does not network or help others.

Money does not drive myself one bit and for myself it is all about the Journey. A rising tide lifts all ships and if I can help all my friends be successful, then for me I would get so much more satisfaction from that. I have met so many great friends from travelling the world being a digital nomad and if anyone wants to know more information on myself read these articles below:

Intro to James Dooley

How I became digital nomad

Digital Nomad Lesson

Future Tense Anchor Text SEO Technique

Future Tense Anchor Text SEO Technique

With SEO evolving and adapting to new algorithm changes constantly, many individuals are also looking for the next new way to rank their sites for different keywords. Future tense anchor text is something people have been experimenting with for a while now. This is the technique of writing posts which are designed to rank for phrases which will be popular in the near future. In this post I will be uncovering a technique I learned from Charles Floate after attending a recent Chiang Mai SEO Mastermind. For those who do not know

For those who do not know myself I am James Dooley and always happy to network and meet up with like minded SEO folk from around the world. I love to travel and like the sound of saying I’m a digital nomad but do pretty well out of my arrangement I set up with UK based businesses in supplying them leads for free on the provision they add me a little onto their price as a kickback should they secure the job – for more information on this you can see the offer here.

Ranking Pages for Next Year

With the New Year swiftly approaching, many people are attempting to rank keywords for 2017 early. This process is involves something called future tense anchor text, which is the concept of theming the anchor text you use for links around the time period you want them to rank for. An example of this would be if you were looking to rank for ‘Get Ready for SEO in 2017’ as the year in which you’d like the keyword to rank is included in the phrase. This can help to push up your rankings so that when 2017 comes along, your page is already ranking well for the keyword that people will be searching for. A company may use this same anchor text 10 times for 10 different links in the hope that this will rank them ready for the New Year.

The problem of course with the example I have given above is that Google is becoming increasingly more intelligent. It is beginning to understand that people are benefiting from the ease of simply including the year, for example in the anchor text, and then ranking it ready for January. As a result of this, Google is finding it much easier to see a pattern when the same anchor text is used for ranking the exact same phrase with the same year.

Using LSI Keywords

A great way of stopping this happening whilst ranking for multiple different keywords is to target LSI variations of the future tense anchor text. So for example instead of using ‘Get Ready for SEO in 2017’ 10 times for 10 links, perhaps a good practice would be to mix it up and do 8 LSI variations of that key phrase with 2 as exact match. For example your keywords spread across 10 links could look like:

  • Get Ready for SEO in 2017
  • Get Ready for SEO in 2017
  • Prepare for Search Engine Optimisation in 2017 
  • Getting Geared Up For 2017 SEO
  • Adapting Your SEO Strategies Ready For 2017
  • Improving Your Search Engine Optimisation For 2017
  • Readying Yourself For 2017 SEO
  • Preparing For 2017 Search Engine Optimisation 
  • 2017 SEO Preparation Techniques
  • Researching New SEO Strategies for 2017

Using a variety of keywords like this will not only help the process look natural to Google, but it will also help increase the amount of future tense keywords that you rank for. Win win!

Targeting Regularly Updated Products

This technique can work really well if you are selling products which tend to get out of date quickly as new ones come along. For example you could have a page talking about the best laptops of 2016, but you want that page to rank for keywords like ‘best laptops 2017’ so that when new products are added, your page is already ranking. You can do this by including phrases containing ‘2017’ within the content of the page, and linking to it with anchor text like ‘top new laptops for 2017’ etc. This way when people start searching for the most up to date pages about new laptops, you’ll already be ranking for those phrases.

By using these tactics you can put yourself ahead of competitors and get your pages ranking for future tense keywords. So why not try out these techniques and see if it can work for your business. Let us know if you have any other suggestions for this post and feel free to contact us on social media!

If you are struggling at present to make money from online media then are you honestly putting in the hours to go above and beyond. Read these articles for self motivation into kicking you into gear and being prepared for the hustle:

http://www.fatrank.com/take-action-you-create-your-own-luck/

http://www.fatrank.com/road-to-failure-lame-excuse-too-busy/

http://www.fatrank.com/seo-beginners-work-experience/

These articles is what I make sure all my PromoSEO staff believe in. They all go the extra mile, go above and beyond their standard working day and most importantly understand the power of SYNERGY. Creating relationships and building joint ventures really is what I believe is the key to success in life. Money is not a primary focus in life but fun, memories and relationships are. A rising tide lifts all boats is a favourite phrase of mine because I love to try and make all friends around me be successful.

How I Became a Digital Nomad

How I Became a Digital Nomad

When people ask me how I became a digital nomad, I often respond with a confused face. The reason being is because I just love to travel and keep on top of my work while I am away. But I have never really thought of myself to be known as this until travelling to Thailand. I am here and when friends ask how I get away with being abroad so much, my response is always because I am working. Many do not understand that as long as I have a strong wifi connection for my laptop then I can literally work anywhere in the world.

With strong wifi it is easy to Skype staff, create websites and optimise them to rank in Google search results. If you can create the standard operating procedures for your staff then it makes life so much easier. Business owners need to learn the importance of delegating works to their employees. The digital era is upon us all and we need to embrace this. I do not personally brand myself to be a digital nomad. This is mainly because I miss my home comforts if I am being honest. Great family, girlfriend, brothers, football banter and friends. However I can see how actually this can be misleading. Going away on more than 15 different holiday trips a year and being out of the UK for nearly the same amount of time as being in it. All this stacks up to being branded as a digital nomad. So yes perhaps I am!

What is a Digital Nomad?

A digital nomad is a term used for online workers who like to move from place to place. Basically wandering and travelling the world while being able to work digitally. This could be through SEO on Google rankings or many other aspects like social media advertising channels such as Facebook, Twitter, Instagram and YouTube. There are plenty of ways to work in this way as a copywriter, web designer or programmer, outsourcing tasks to others and taking on the things you are best at. This gives you enough time to put in the work, but also enjoy your travels.

Digital Nomads

Why Become a Digital Nomad?

The reason you want to become a digital nomad is if you want a career where you can wander the world. You can be sat on the beach is a nice warm country as long as you have a laptop and internet connection. However this is very important and not all people are able to become wanderers. Many think they might like the idea of travelling around to amazing countries but actually they miss home comforts.

Do not be brainwashed to think all online digital nomads work a few hours per day. Then they just go sunbathing, wakeboarding and partying. This certainly can be a lifestyle for some nomads but you need to put the hard work in.

What is a Digital Nomad’s Lifestyle?

The lifestyle of digital nomads is great. Being able to travel the world and experience all culture in life. You can choose to work the hours you want to each day. Be in whatever location you like while working and have a lifestyle to suit your leisure and not your work. It is about looking at your life and seeing whether you work to live or whether you live to work. Start to understand who you are as a person. The richest people are certainly NOT the most successful in my opinion. Success for myself is judged on memories. The journey is the most important element. Happiness and health in my honest outlook is the real measure for how successful you are.

How I Became a Digital Nomad

How to Be a Digital Nomad

Becoming a digital nomad will take a lot of hustling. It takes time and graft to learn how to make money online, and learning SEO is key. Look at networking and start to develop your skills. Adapt and improve every day. Make sure you take action on anything you have learned. Do not be scared of change or be too lazy and think you cannot do this. Anyone with the right attitude can start out and become a digital nomad.

Where Should You Live?

Choosing where to live when starting out as a digital nomad is important. The reason for this is because you want to try and make sure there are other like minded people in the location. Networking and then networking some more with these people is key to success. You can learn from the experienced masters in your niche. You can help each other out and synergise to complete projects together. Creating a synergy with like minded folk is what I would certainly strongly advise.

If you want me to name some places in the world of where to live then I personally would recommend Chiang Mai. The reason for this is because the co-working events are great. There are many big SEO gurus living in this area. The cost of living is cheap and the location is actually very nice. Other locations in the world, if you have the budget, include Melbourne in Australia and also Manchester in England. Manchester has many SEO agencies to bounce ideas from. If any of you ever decide to visit the Manchester area then message myself and I will always gladly meet up for a drink and catch up.

The Future of SEO – Effective Frequency

The Future of SEO – Effective Frequency

When it comes to marketing, both online and offline, the goal for most companies is usually similar: Get your products seen by as many people as possible and make as many sales as you can. But how can you be sure that your campaign is helping you to achieve this goal? Lots of businesses give up on advertising because they haven’t seen instant results, so they think it’s a waste of time. However, they are forgetting about an important concept which is shaping the future of SEO and marketing. This is something which is known as ‘effective frequency’.

What is Effective Frequency?

It’s a term which is used widely in traditional advertising to describe how much exposure is needed for products during an ad campaign. The effective frequency is the number of times a consumer needs to see or hear an advert before they take action and the marketer gets the response they want. Depending on what is being sold, this could be anything such as purchasing a product, understanding a message or acting on an instruction.

Repeat Your Message

These principles are based on research which suggests that a repeated message is much more effective than one that someone only sees once. So if you’re running a marketing campaign to sell your product, let’s say it’s a hair straightener, your adverts need to run for a good amount of time and they need to be seen through different media. The aim is to make sure that consumers see your hair straightener multiple times from different sources, and that the message is repeated to them.

It’s very rare that someone will buy a product after the first time they have seen it. This is why it’s so important to make sure your brand is seen frequently if you want to really influence someone to buy what you’re selling. Not only does this repeatedly expose the consumer to your products, it also helps to build trust in your brand. Familiarity is often associated with trust, and if people have seen your company in lots of places and become familiar with it, they’re more likely to trust you and believe in what you have to offer. Some of the most successful brands have ad campaigns which run for months and even years, making them hugely recognisable to consumers.

Traditional Marketing vs Online

In order to have a successful advertising  strategy, you need to be targeting both offline and online media. The two work hand in hand and one will usually offer better results if it’s combined with the other. Many consumers now find things they want to buy through entering a Google search, but how do people know what they’re looking for if a product or brand hasn’t been presented to them in the first place? This is where you need to find a balance, and make sure you are thinking about effective frequency for both sides of your marketing campaign.

Offline Advertising

Traditional marketing or offline advertising can take all sorts of forms including TV and radio adverts, billboards, newspaper ads, posters and prints. These are essential if you are launching a new product or company which no one knows anything about yet. This type of advertising is about putting your brand in front of people who would otherwise never have known about it.

Going back to the hair straightener example, imagine you’ve just started the company and your brand is called ‘Sandra’s Hair Straighteners’. Is anyone going to be looking to buy a product from you if they don’t even know the company exists? Definitely not. Traditional marketing is needed to present your products to people who hadn’t heard of them and didn’t even know they wanted them. This is where the TV ads, billboards, magazines, posters etc are vital in gaining exposure for your brand.

When thinking about offline advertising, you may be interested to set up a number of different campaigns to improve the likelihood of someone buying your products or services. It is a good idea to invest in different platforms  so that your potential clients will be more likely to take notice of your company or brand. It has been found that if a person hears about a product or service through different types of platforms (e.g. hears it on radio, sees in a newspaper and watches it on TV) they will be more likely to enquire.

Digital Marketing and Online Strategies

So you’ve run your ad campaign, and people are seeing Sandra’s Hair Straighteners everywhere. The effective frequency has been reached and someone decides they want to buy one of your hair straighteners, so they take to Google. This person has seen your brand name in loads of adverts, so they type ‘Sandra’s Hair Straighteners’ into the search engine. You need to make sure that your website is ranking in the top SERP position for that key phrase by running SEO, digital marketing and online strategies. It’s vital to ensure that once people know about your brand and want to search for it, they can easily find you online. This kind of marketing should combine a whole range of things including on-page content optimisation, social media promotions and managing your link building methods.

The reason why a combination of methods is good for your business, is because it reinforces the idea of effective frequency. It is recommended to optimise your page organically through content and link building as well as PPC methods. You will want to be at the top of the paid search results as well as the organic results, so that your audience will see your website twice; this will then increase trust and make them more likely to visit your website. Social advertising is also a great way to bring clients in, as you can target them specifically. You can also retarget your audience through online strategies which is great for effective frequency since your audience will see your brand over and over again.

In this photo you can see the ideas that our team put together from a discussion about online marketing strategies:

effective frequency

Effective frequency needs to be considered with internet marketing as well in order to build an online presence for your brand. Again, it’s about presenting your products in as many places as possible, and this can be done by working with other people. Check out blogs which are relevant to your niche and reach out to them to ask if you can write an article for their site. Maybe you find a popular blog talking about hair styling tips, and you ask if you can write a post about Sandra’s Hair Straighteners. This gets your brand in front of their readers, therefore expanding your audience and bringing in more potential sales.

Take a look at the video below which explains more about taking action and reaching out to other companies in order to expand your own brand:

Synergising with Other People

A common mistake that people make when building their brand is seeing similar companies as competition. This negative outlook can lose you a lot of opportunities, and it won’t exactly show your company in a good light. Yes these other businesses may be ‘competing’ for sales from the same target audience as you, but by working together you could see a lot more benefits than working alone.

Get Your Content Shared

As we mentioned before, you could reach out to other companies and offer to share their products with your audience on your website or social media. They could then return the favour and share your products with their audience. This could be done by linking to your website from theirs, and if their website ranks well for your keywords it probably gets a lot of traffic. So if you have a link on one of their pages it’s likely to pass traffic through to your website. These links are much more powerful than dormant links from PBNs or spammy sites which don’t get any clicks. If you have a blog which you regularly update with new posts and content, people will want to share it and find out more about your brand. By doing this, you’re creating a win-win situation where you both benefit. If you saw that company as a competitor and didn’t want anything to do with them, neither of you would gain anything.

Converting Your Traffic

When you’ve built up a relationship with another company in your niche, you may want to set up an agreement to share clients and enquiries. What this means is your company, Sandra’s Hair Straighteners, could team up with a business who supply salon standard hair dryers and create a website with written content and pages talking about these hair dryers. Although you don’t actually supply these products, you can still rank the website for these keywords and just pass those customers onto the other company. This is particularly helpful if you can target people who are searching because they are looking to actually buy these products.

But how does that benefit you? Well, if the other company then does the same thing and passes people looking for hair straighteners onto you, you’re both getting more traffic and people interested in your products. These will then hopefully be converted into more sales, so again it’s a win-win situation as you’re both getting things that you wouldn’t have had without the help of the other person. To find out more about this kind of joint strategy, check out this post which explains it in more detail.

If you take a look at the video below, you will see an explanation of key habits that all highly effective people have. Points 4,5 and 6 on this video go into more detail on what we have just mentioned about synergising and working with others:

Summary

So what are some of the main points we can take from this article?

  • Effective frequency describes how much a consumer needs to be exposed to an advert before taking action.
  • Repeated exposure to a marketing message is far more likely to provoke a response than single exposure.
  • Traditional marketing and SEO strategies should be combined to achieve the best results from ad campaigns.
  • Working with other companies in your niche will benefit you a lot more than seeing everyone as competition.

If you’re looking to grow your brand and promote your products, you need to be considering the idea of effective frequency as the future of online marketing. Implementing online strategies alone won’t get you the best possible results, especially if you’re a new company. Think outside the box and get an ad campaign running with different types of media over a broad length of time if you want to maximise your return on investment.

If you enjoyed this post please feel to share it with your friends, and leave us a comment to let us know what you thought. Thanks!

SEO Clients Unrealistic Goals

Many SEO Clients have Unrealistic Goals in thinking you can get websites position one in the google search results within weeks. Although this can be achieved in easier long tail key phrases if you do keyword research properly then the more competitive niches cannot be done so quickly.

If you are new to hiring SEO agencies then i would suggest reading the intro to SEO article. This blog explains the basics to search engine optimisation showing basic information with regards to on page content techniques to explaining how link building helps the authority of the sites.

Can you get me #1 in Google?

One of the first questions from company owners is “Can you get me #1 in Google?” and this is obviously everyones goals but be mindful it cannot be rushed. Building too many links in a very fast time can actually harm your website and link velocity needs to be a gradual growth.

Google needs to combat spam and websites trying to manipulate the search engine results. So blasting 5000 backlinks in a short space of time is just going to highlight to google an unusual spike which will just end up a negative result to ranking positions. Have a watch of this funny piss take video of a client with unrealistic goals :-

Anyone with an understanding to SEO will know this client in the video is clueless and wants something which cannot be achieved. A fast way to guarantee clicks to your website is PPC which stands for pay per click. This is in a nutshell a bidding war to advertise your website at the top as a google ad. The highest paying consumer basically gets the top advertisement but my personal thoughts on this is it becomes very expensive, is just renting a space with no long term gains because the minute you stop paying for the clicks your site is then nowhere to be seen.

SEO is a Long Term Game

If looking into hiring an agency then you need the mindset that SEO is a Long Term Game. A good SEO company to outsource this to will want to build your brand, trust of the website and give audits to fix your on page issues like content and site loading speeds. All these contribute to the algorithm to get you higher in the SERPs.

Long term if you hire a good search engine optimisation agency then you will rank organically and be able to rank / bank for many years. Naturally if your site is ranking higher in google then you will get more clicks which should lead to more enquiries and then the more leads you generate by law of averages the more orders you should be generating.

Choosing the Right SEO Company

You will realise i keep saying a good SEO company will help you and Choosing the Right SEO Company is vital. My personal opinion is that this industry is absolutely rife with cowboys claiming to be gurus and specialists with less than one years experience. I mean ask yourself this question and who is a guru in any niche with less than one years experience.

When hiring these people to outsource your work for better rankings than do not just look at costs and think well i will use company A because he is £200 per month because company B is £500 per month. There could be real fundamental issues as to why one is so much cheaper than the other. Working out of a bedroom with little experience will lead to cheaper prices but these agencies really could cause your website more harm than good.

Trust me i learnt the hard way several times and i was the fool who compared prices and went with the cheaper quotes on a dozen of occasions. Spending over 6k a year and the website being in a worse position than when i started was not a nice feeling.

How do you know its the Best Agency?

Now you are expecting me to answer this question “How do you know its the Best Agency?” and the honest answer is it way too difficult to analyse. There is many ways to skin a cat and that applies to techniques in SEO. This makes it awfully frustrating for corporate businesses and commercial companies because you could be paying 5k per month to someone who is literally doing an hours work.

Asking for previous case studies i thought years ago would be a great option. I mean if they show me some other companies they have helped and improved rankings on then you must feel more at ease then? I did this and was given dozens of case studies so thought yes i have finally found the best one to meet my needs and how wrong could i be on nearly a dozen occasions. What i realise is for every few case studies they show positive results on there will probably be many more they have taken on where they have failed and driven negative results but they will never show you any of these obviously.

Sorry for the negativity on this but i am trying to highlight to you that you really need your wits about you and to understand some SEO before outsourcing this because otherwise i am of the believe you will simply get robbed blind. I have learnt the hard way and from this built my own team in Cheshire, UK to do a lot of work and now outsource to well over a hundred virtual assistants we have trained up.

Can I Do SEO for your Company?

Absolutely definitely NOT!! Why you might ask? Well the simple reason in my opinion is when you take on a client you end up mentoring them and being their consultant also in explaining everything you are doing probably because they have been stung before by bad companies. I love a chap named Matt Diggity who regularly shares articles that hit the ball out of the park and spot on. Here is an example article of why I tend to stick with affiliate seo as opposed to client seo. Carrying out regular meetings, having long chats on the phones to explain the links you have built and creating reports you will want all takes time and my time is COSTLY. You honestly get clients thinking they understand best seo practices and ask questions like this :-

I have built a quality network of affiliates and the biggest SEO gurus in the world. We are within private whatsapp groups, Facebook groups and Skype chats to share ideas, help when new changes are being made and as we have over a million sites at our disposal then the data we retrieve lets us know about algorithm updates way before anyone else.

I will gladly pass you onto established high quality SEO outsourcers but myself it is not worth the time or effort put in. If you read this article you will see even when you carry out amazing optimisation techniques then with the random ranking factor you could drop in rankings for a few weeks before climbing. I am not in a position to have hundreds of managing directors ringing me up saying ‘what the hell has happened to our positions’. Patience sometimes is needed but i completely understand some businesses could be losing thousands everyday but this really is the nature of the beast.

Conclusion

In your spare time look into SEO and learn yourself the basics. Network with others in the industry and ask for referrals because then you will understand what you are paying for. You don’t just go buying a car without checking the specification and researching so why do you expect to just buy SEO without looking into this in details.

If you want to know more about myself then click the link here where it introduces me and my background. Money is not what drives me in life and it is all about the journey in life of creating memories with friends and family. I generally am only doing affiliate marketing as opposed to SEO services to businesses in the UK and the only service I provide is looking into supplying a no risk supply of enquiries because this method eliminates clients ringing to mither me with regards to what I am doing, asking questions on the rankings and details of why I have built websites in a certain way. This deal is not open to everyone and is generally only set up to people I like or a niche I am interested in doing.

Please do not be that annoying client in the future and be one of those SEO Clients with Unrealistic Goals. Understand what you are paying your agency for and read the various articles on this website to gain knowledge. Leave comments on this page with any questions and I will gladly point you in the right direction and assist you. Take care and best of luck on your campaigns but if you want to read some further relevant blogs please try some of these :-

http://www.fatrank.com/why-do-relationships-between-seos-and-clients-fail/

http://www.fatrank.com/creating-your-seo-link-building-team-in-house/