Privacy Policy

This Privacy Policy explains how FatRank collects, uses, stores and protects your personal information when you visit our website or get in touch with us. It also sets out your rights under UK data protection law and how to exercise them.

Last updated: 27 October 2026

FatRank respects your privacy and is committed to protecting your personal data. Please read this policy carefully to understand how we handle your information.

Who We Are

FatRank is a UK-based digital marketing agency and SEO training provider, founded in 2012 by James Dooley. We specialise in search engine optimisation, lead generation and rank-and-rent websites, alongside SEO training and consulting for businesses and agencies. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, FatRank is the data controller responsible for your personal information.

You can contact us about this policy or about your personal data at:

FatRank 5 Holden Brook Close Leigh WN7 2HL United Kingdom

You can also reach us through our contact page.

What Information We Collect

We only collect the information we need to respond to you and to run our website. Depending on how you use the site, this may include:

Enquiry details. When you complete our enquiry form, we collect the information you provide, which may include your name, email address, telephone number, business details and the content of your message.
Communications. If you contact us directly, we keep a record of that correspondence.
Technical data. When you visit the website, our hosting and security provider automatically records standard technical information such as your IP address, browser type, device information, the pages you view and the date and time of your visit. This is used to deliver the site securely and reliably.

We do not knowingly collect special category data (such as health, racial or ethnic origin, or political opinions), and we ask that you do not send us this type of information through our forms.

How We Use Your Information

We use your personal information to:

respond to your enquiries and provide the services you ask about;
manage our relationship with you and our clients;
maintain the security, performance and integrity of our website;
meet our legal and regulatory obligations.

Under UK data protection law, we rely on the following legal bases:

Consent, when you submit an enquiry through our form or otherwise choose to contact us.
Legitimate interests, where we have a genuine business reason, such as responding to your messages, keeping our website secure and improving our services, provided this does not override your rights.
Legal obligation, where we are required to process data to comply with the law.

We do not sell your personal information, and we do not use it for automated decision-making or profiling.

Cookies and Tracking

Our website uses only essential cookies needed for the site to function and to keep it secure. We do not currently use advertising or analytics cookies set by FatRank on this site.

Some features are provided by third parties and may set their own cookies when you use them:

Our enquiry form is provided by LeadSimplify and is embedded on our contact page.
Our website is hosted and secured through Cloudflare, which may set essential cookies for security and performance.

You can control and delete cookies through your browser settings at any time. If we introduce analytics or marketing cookies in the future, we will update this policy and ask for your consent where the law requires it.

We share personal information only where necessary, and only with trusted parties who process it on our behalf under appropriate safeguards. These may include:

LeadSimplify, the provider of our enquiry form, which receives the details you submit through that form.
Cloudflare, which provides hosting, content delivery and security for our website.
Professional advisers and authorities, where we are required to share information to comply with the law or to protect our legal rights.

We require all of our service providers to respect the security of your personal data and to handle it in line with the law.

International Transfers

Some of our service providers may store or process data outside the United Kingdom. Where that happens, we take steps to ensure your information continues to be protected to a standard consistent with UK data protection law, for example through recognised adequacy decisions or standard contractual clauses.

How Long We Keep Your Information

We keep your personal information only for as long as we need it for the purposes set out in this policy, or for as long as the law requires. Enquiry details are kept for a reasonable period so that we can respond to and follow up on your request, after which they are securely deleted or anonymised.

How We Protect Your Information

We use appropriate technical and organisational measures to protect your personal information against loss, misuse, unauthorised access and disclosure. While no method of transmission over the internet is completely secure, we take reasonable steps to keep your data safe.

Your Rights

Under UK data protection law, you have the right to:

access the personal information we hold about you;
ask us to correct information that is inaccurate or incomplete;
ask us to erase your personal information in certain circumstances;
restrict or object to our processing of your information;
request the transfer of your information to another organisation;
withdraw your consent at any time, where we rely on consent.

To exercise any of these rights, please contact us using the details above. We will respond within the time limits set by law. There is normally no charge for making a request.

Children’s Privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

Links to Other Websites

Our website may contain links to other websites that we do not control. This policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

How to Contact Us and Complain

If you have any questions about this policy or about how we handle your personal information, please contact us using the details above or through our contact page.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, at ico.org.uk. We would, however, appreciate the chance to address your concerns before you approach the ICO, so please do contact us first.