Invest Into Digital Assets

By April 24, 2018Entrepreneur

The need and want for real physical assets is hardwired into us all.

Your parents tell you to make sure you invest your money in property and everyone is brainwashed into this.

But that is only because that is what they know from their experiences. These experiences are true to your parent’s knowledge but this is from decades ago.

In an increasingly digital world and the fast-evolving knowledge economy, we need to adjust our thinking and priorities regarding where we invest our time and money. You don’t know what you don’t know as they say.

Fuck Property – Invest in Digital Assets NOW

Digital is still a baby and an untapped market. The huge investors and stakeholders still have not entered this market properly in investments.

We are living in the digital era where it has never been easier to become an entrepreneur or millionaire.

There is zero sales pitch in this article so get in the comments and give me your thoughts on this or ask questions. As some of the topics I will cover here are controversial and will split opinions I am sure so speak up and voice your opinion.

The High Street is Dying?

The High street is struggling because of huge overheads. Online stores doing well. People go to Mothercare and ToysRUs to sample a product, then go home and buy online for cheaper.

The online shops are killing the high street retail shops because do not have all the costs of lease, wages and holding stock. So can undercut them on price.

Opening your own cafe, clothes shop or restaurants is a dream for many. The design of the shop is clear in your mind. The lease is signed with a commitment for 3 years. The shop’s fit-out has started and it has cost £100,000 after paying lease owner, manufacturers, and contractors.

This is a huge gamble to take especially when the majority of sales are now being made online.

Why are Online Shops Thriving?

A bricks and mortar retail shop is fixed and only caters to potential customers who are local to the store.

But an online shop understands that today’s consumers want the convenience to buy online when and where they feel like it.

This could be on a train while surfing the internet on their laptop.

It could be as they wait for a friend while browsing online with their new iPhone.

It is time to invest in the 21st-century demands. Your target clients want ease of purchasing.

How to Acquire Digital Assets?

The best place at present to look at buy and selling websites is

At Empire Flippers they value websites and generally it is priced up at around 24 months profit.

Buying and flipping websites have become a big industry as the internet has evolved.

How Much is My Website Worth?

Your website is worth a lot more and I think the 24 monthly profit valuation many prices are undervalued.

I have a lot of close friends who are financial investors who have moved into digital assets. Websites are deemed to be “high risk” compared to government bonds, real estate etc.

However, they’ve told me their budgets are doubling year on year for next 5 years which is written into their business plans.

These guys run big finance investment pots. So you’re talking website purchasing going from:-

  1. 20 million – year one investments
  2. 40 million – double investments
  3. 80 million – double investment in year two
  4. 160 million – doubling again
  5. 320 million – double up on year 4 budgets

There are 16x more buyers budgets. So market value is certainly going to rise.

Hold Onto Your Digital Properties

Selling your websites now I feel is like selling your house just before the property boom.

It is about trying to analyze the peak and troughs. You buy at the troughs and sell at the peaks.

Bear in mind in real estate is saturated and your residual value is 480 x monthly profit on average. (not priced like this but generally speaking this comes from real estate on average earning 5% yield).

Digital assets at present are giving you 50% yield. So there is 10x difference at present which I think is not right personally. For this reason, hold onto your online properties and you will see higher valuations for your websites in years to come.

Why Would You Sell At Present

You might need to flip some money sites to then get yourself capital to buy 5 additional sites. But if you can afford to keep them then do.

Apart from if it’s a product based site that might stop being in demand then flip it.

But all mine I try to make sure are evergreen so not just the latest craze!!

Buy Websites and Renovate

When looking to purchase real estate to buy and sell. Then you generally look for homes that you see potential in renovating to increase value.

It is no different with websites. You can improve the sites, CRO, content, links, technical SEO and commercials. So for all this uplift purchasing websites is a MUST but what I am saying is with zero uplifts these are still an amazing investment.

Hence the reason I’m hugely on the acquisition trail at present. Building a huge digital asset portfolio in carefully selected niches.

Niches I know these big financial investors will want to buy!!

Get your investments into more sites because it’s certainly not going anywhere and only going to grow hugely over next 5 years.

Monetization Of Money Sites

I pretty much spread across them all. Affiliate, pay per lead, pay per call, pay per conversion and white label services.

But you need a team if moving out of affiliate so generally have the overheads of office, staff and that can be hard to scale.

It’s taken years of hard graft and training.

Website Investments vs Property Investments

Of course, there are pros and cons of each:

Property Investments:

– Potential of zero income months when untenanted which leads to you paying the council tax.
– Factor in estate agent fees for property management.
– Factor in damages/maintenance if its an apartment then you also have service charge & ground rent.

Website Investments:

– Potential of rankings dropping, which of course means a loss in income and a reduction in asset value.

On the flipside, though as decent SEOs I’d flip it on its head and say instead of rankings dropping then ranking growing and the revenue 10x’ing. This is what majority of my sites have done and it’s about choosing the right digital property. Just like choosing the right house to buy and renovate.

Is Buying Digital Assets High Risk?

They are “high risk” if you don’t know what you are doing.

Risk can be mitigated if you know what you are doing. Hence why digital assets are undervalued.

Your Thoughts

What assets are important to you?

Are you paying enough attention to the ever-changing digital world?

Is it time to rearrange your investment priorities?

Or are you crushing it already online and have extra stuff to add to this?

Comment below and let us know your thoughts and ideas.

I Put My Money Where My Mouth Is

If you are scared to invest or do not have the money at present comment below with your basic idea you are looking into doing and I will help finance yourself if I feel the venture is worth going into as a partnership.

We can invest a combination of capital and services in return for equity in your company. Here are businesses and ideas that interest me:

  • Existing online business primed for growth
  • An established offline company in need of a digital partner
  • An idea you are confident will succeed but need capital to fund the marketing
  • Successful agency needing help to scale and take it to the next level

We have built a strong team and got funds in place to invest in multiple niches. As our team understands the importance of delegation then this allows us to scale in many marketplaces.

You could have the next idea to rival uber, Airbnb or business which just needs to be found online. The next step is taking action in understanding do you need us to invest or are you going to take the leap yourself. Either way, do not be lazy and sit back doing neither because it is “Better To Try And Fail Than Never To Try At All”

James Dooley

About James Dooley

Digital Nomad who loves travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day #LearnSomethingNew #Develop #Synergy #Network


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