Mortgage Lead Generation

Are you a mortgage broker that is struggling to bring in a consistent flow of enquiries right now?

You might have tried making posts on Facebook, attending network events or even purchasing low non-exclusive leads from vendors that sell you multiple companies.

You are wasting money right now, time and potentially putting your business in a state where it can’t grow to the next level as compared to your competition.

If this is you then it’s not your fault.

You will understand how to build your mortgage services business the smart way below.

Why Do Mortgage Brokers Need a Lead Generation Company?

Mortgage brokers need a specialist lead generation company to bring them a consistent flow of leads.

Why do mortgage brokers need a lead generation company

A mortgage broker is great at finding mortgages for their clients – so, leave the digital marketing strategies to experts who specialise in this, such as lead generation companies.

A mortgage advisor offers financial services, such as commercial mortgages, equity release lifetime mortgages, mortgage protection, commercial lending and mortgage advice, to potential clients.

Successful mortgage advisers require a steady flow of new customers that is not reliant on “word of mouth”.

Although word of mouth brings you some of the best quality leads it is not consistent enough to grow your business.

If you want to bring prospective customers to your business, you need a strong online strategy for attracting enquiries.

How To Generate More Leads For Mortgages

If you’re struggling to generate enough exclusive leads for your business to keep your staff occupied and/or grow, then we’ve got some great tips for you.

How do you generate more mortgage leads

Here are online strategies to generate more mortgage enquiries.

SEO

Search engine optimisation helps to rank the mortgage websites higher in the SERPs.

The higher position the website rankings drives more clicks and in turn more enquiries.

Link Building

Building backlinks is the most important SEO ranking factor for improving your website strength.

We recommend using high rise links to receive relevant and powerful backlinks.

For trusted link building strategies there is no higher trusted site than Wikipedia so WikiWookiee can provide you with this.

Optimised Content

The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.

We recommend using surfer SEO or marketmuse to assist the content optimisation strategies.

Video SEO

Ranking videos is another form of effective frequency marketing that can drive enquiries.

If you have a promotional video promoting your services you want to order a video ranking service with Video Veggie.

Video SEO Generates Leads

The video veggie service knows all the latest youtube ranking factors in October 2021 to get your video ranking number one in Google Videos and Youtube.

AutoSuggest

Triggering the google suggest is a superb way to influence the search path of potential customers and drive traffic to your site.

The Search Engine Manipulation Effect can change real peoples perception of a subject or influence search queries.

Find out how to trigger the google suggestion or use a specialist autosuggest optimisation company.

GMB

Google My Business is a great platform to drive phone call enquiries and web form leads online.

Find out all the strategies on how to optimise your GMB profile.

Be sure to drive extra five star reviews to your GMB from companies like Rate My Business.

PPC

Pay per click advertising in Google SERPs is where the ads appear at the top of the results when people search for queries online using Google Ads.

Facebook Ads are similar, it boosts the visibility of your business account or Facebook posts, and increases brand awareness, which may influence the buyer’s search results and uncover potential leads.

Pay Per Clicks ads is usually cost-effective if the ROAS (return on ad spend) is good.

PPC ads are a great tool, especially for a new business, to grow a customer base because they are focused on the exact search queries to suit your services.

Rank and Rent

The rank and rent model is renting out a lead generation website built by a digital landlord.

The lead generation expert builds the rank and rent website to drive leads for the targeted industry.

How can the rank & rent system help with generating mortgage leads

The mortgage broker has one of the following agreements:

What Are The Options?

You have 3 options available.

Do Nothing

You do absolutely nothing and your mortgage business doesn’t grow.

Your competitors will dominate and take their business onto another level.

The referrals from existing clients can keep you busy enough to cover the bills.

You stick to what you know, providing mortgage advice to first time buyers who are looking to climb the property ladder, and there’s nothing wrong with that.

However, if business cards and your consumer-facing website aren’t making the cut, then maybe you should buy leads to see your mortgage enquiry numbers soar.

Generate Your Own Mortgage Leads

You can try and generate your own mortgage enquiries.

But you will need a large investment in marketing expenditure to get this to work and to be able to acquire your own leads.

I see a lot of businesses nowadays go and blow £20,000 on a website but they just have a pretty website, they aren’t marketing that website, which is just so stupid.

That’s the equivalent of going out and buying a Ferrari without an engine; if you aren’t marketing the site in any way how are you expecting to get more leads & sales.

Generating leads isn’t as easy as it seems, so lead generation companies tend to be a worthwhile investment as they allow most mortgage brokers to focus their time and efforts on your sales team, while they generate leads for you.

Hire The Experts

Hiring expert lead generators, or buying mortgage leads, gives you the time to improve your sales strategies.

Hire the best mortgage lead generation experts today

If you hire a mortgage lead generation company you can demand the type of leads you want.

Mortgage lead generation companies can help businesses, based in the mortgage industry, to buy mortgage leads and remortgage leads and generate new clients.

If the conversion does not work out you can pause or cancel any contracts easily.

Final Thoughts

You just need to ask yourself whether you want to grow your career and start generating enquiries.

You see in my experience there are two types of businesspeople.

  • Those who don’t jump on things when the opportunity presents itself and doesn’t take the action required to get the results.
  • And those when an opportunity is presented jump on it take that action and get the results that they are looking to achieve.

And since you’re still here to the end of this article I’m going to assume you are one of those people who do take action on things.

What is our final thoughts on how to generate mortgage leads

If I’m right and you’re still with me then I’m ready to jump on a call with you and discuss your problems as a business owner.

Find Out The Best Solution for Mortgage Leads

Enquire Now

So that we can grow your business as a team to achieve those goals you have in your mind for your company. Only you can decide, so speak to a lead generator today.

Related Lead Generation Posts

Check out all the lead generation posts from the FatRank team:

About FatRank

Our aim to explain and educate from a basic level to an advanced on SEO and Social Media Marketing.

Recent Posts
false