Mortgage Lead Generation
Are you a mortgage broker that is struggling to bring in a consistent flow of enquiries right now?
You might have tried making posts on Facebook, attending network events or even purchasing low quality leads from vendors that sell you multiple companies.
You are wasting money right now, time and potentially putting your business in a state where it can’t grow to the next level as compared to your competition.
If this is you then it’s not your fault.
You will understand how to build your business the smart way below.
- 1 Why Do Mortgage Brokers Need a Lead Generation Company?
- 2 How To Generate More Leads For Mortgages
- 3 What Are The Options?
- 4 Final Thoughts
- 5 Related Lead Generation Posts
Why Do Mortgage Brokers Need a Lead Generation Company?
Mortgage brokers need a specialist lead generation company to bring them a consistent flow of quality leads.
A mortgage broker is great at finding mortgages for their clients – so leave the digital marketing strategies to experts who specialise in this.
A successful mortgage broker requires a steady flow of new customers that is not reliant on “word of mouth”.
Although word of mouth brings you some of the best quality leads it is not consistent enough to grow your business.
If you want to bring new customers to your business, you need a strong online strategy for attracting mortgage leads.
How To Generate More Leads For Mortgages
Here are online strategies to generate more mortgage leads.
Search engine optimisation helps to rank the mortgage websites higher in the SERPs.
The higher position the website rankings drives more clicks and in turn more enquiries.
Building backlinks is the most important SEO ranking factor for improving your website strength.
We recommend using high rise links to receive relevant and powerful backlinks.
For trusted link building strategies there is no higher trusted site than Wikipedia so WikiWookiee can provide you with this.
The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.
Google My Business is a great platform to drive phone call enquiries and web form leads online.
Find out all the strategies on how to optimise your GMB profile.
Be sure to drive extra five star reviews to your GMB from companies like Rate My Business.
Triggering the google suggest is a superb way to influence the search path of potential customers.
The Search Engine Manipulation Effect can change real peoples perception of a subject or influence search queries.
Pay per click advertising in Google SERPs is where the ads appear at the top of the results when people search for queries online using Google.
Pay Per Clicks ads is usually worth it if the ROAS (return on ad spend) is good.
PPC ads are a great tool to grow a customer base because they are focused on the exact search queries to suit your services.
Rank and Rent
The lead generation expert builds the rank and rent website to drive leads for the targeted industry.
The mortgage broker has one of the following agreements:
- Cost Per Lead model
- Cost Per Call model
- Fixed Price Rental of Website
- No-Risk Supply of Enquiries
Ranking videos is another form of effective frequency marketing that can drive mortgage leads.
If you have a promotional video promoting your services you want to order a video ranking service with Video Veggie.
The video veggie service knows all the latest youtube ranking factors in July 2021 to get your video ranking number one in Google Videos and Youtube.
What Are The Options?
You have 3 options available.
You do absolutely nothing and your mortgage business doesn’t grow.
Your competitors will dominate and take their business onto another level.
The referrals from existing clients can keep you busy enough to pay the bills.
Generate Your Own Mortgage Leads
You can try and generate your own mortgage leads.
But you will need a large investment in marketing expenditure to get this to work.
I see a lot of business nowadays go and blow £20,000 on a website but they just have a pretty website they aren’t marketing that website which is just so stupid, that’s the equivalent of going out and buying a Ferrari without an engine if you aren’t marketing the site in any way how are you expecting to get more leads & sales.
Hire The Experts
Hiring the experts gives you the time to improve your sales strategies.
If you hire a mortgage lead generation company you can demand the type of leads you want.
If the conversion does not work out you can pause or cancel any contracts easily.
You just need to ask yourself whether you want to grow your career.
You see in my experience there are two types of businesspeople.
- Those who don’t jump on things when the opportunity presents itself and doesn’t take the action required to get the results.
- And those when an opportunity is presented jump on it take that action and get the results that they are looking to achieve.
And since you’re still here to the end of this article I’m going to assume your one of those people who do take action on things.
If I’m right and you’re still with me then I’m ready to jump on a call with you and discuss your problems as a business owner.
Find Out The Best Solution for Mortgage LeadsEnquire Now
So that we can grow your business as a team to achieve those goals you have in your mind for your company. Only you can decide.
Related Lead Generation Posts
Check out all the lead generation posts from the FatRank team:
Our aim to explain and educate from a basic level to an advanced on SEO and Social Media Marketing.