Building Lead Generation
Are you a Builder that is struggling to bring in a consistent flow of enquiries right now?
Need to Generate Leads? We Can Help! Over 3.6 million people search Google for specialist tradesmen each month. We help them contact you when your potential customers are searching for the best builders in the UK.
You might have tried making a blog post on Facebook or any other social media posts, attending network events or even purchasing low quality leads from vendors that sell you multiple companies to attempt to reach your target audience.
You are wasting money right now, time and potentially putting your business in a state where it can’t grow to the next level as compared to your competition.
If this is you then it’s not your fault.
You will understand how to build your business and be generating leads the smart way below.
You will be building a lead generation sales funnel as clients approach landing pages from search engines.
- 1 Why Do Builders Need a Lead Generation Company?
- 2 How To Generate More Leads For Building
- 3 What Are The Options?
- 4 Final Thoughts
- 5 Related Lead Generation Posts
Why Do Builders Need a Lead Generation Company?
Builders needs a specialist lead generation company to bring them a consistent flow of qualified leads.
A builder is great at providing excellent construction for their clients and should leave the digital marketing strategies to experts who specialise in this.
Sales leads are the lifeblood of any building company. Having a predictable stream of affordable and exclusive building leads gives you the confidence to grow your team and your operations without worrying where the next job is coming from.
A successful builder requires a steady flow of new customers that is not reliant on “word of mouth”.
Although word of mouth brings you some of the best quality leads it is not consistent enough to grow your business.
If you want to bring new customers to your sales team, you need a strong online strategy for attracting building leads and resources lead generation.
How To Generate More Leads For Building
If you’re struggling to generate enough leads for your business to keep your staff occupied and/or grow, then we’ve got some great tips for you.
Here are lead generation strategy types to draw in your target audience and gain lead generation forms.
Search engine optimisation helps to rank the building websites higher in the SERPs.
The higher position the website rankings drives more clicks and in turn more enquiries and a great lead generation campaign.
This is one of the very effective lead generation strategies that can involve a free tool, Google Search Console and the free Google tool, Google Analytics, so you can analyse the data such as website visitors.
Building backlinks is the most important SEO ranking factor for improving your website strength.
For trusted link building strategies there is no higher trusted site than Wikipedia so WikiWookiee can provide you with this.
The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.
This is an inbound marketing strategy that ensures the Google search engine brings in more traffic, new leads and generates leads constantly.
Rank and Rent
The lead generation expert builds the rank and rent website to drive leads for the targeted industry.
The Building Company has one of the following agreements:
- Cost Per Lead model
- Cost Per Call model
- Fixed Price Rental of Website
- No-Risk Supply of Enquiries
Google My Business is a great platform to drive phone call enquiries and web form leads online.
Find out all the strategies on how to optimise your GMB profile.
Be sure to drive extra five star reviews to your GMB from companies like Rate My Business.
Triggering the google suggest is a superb way to influence the search path of potential customers.
The Search Engine Manipulation Effect can change real peoples perception of a subject or influence search queries.
Pay per click advertising in Google SERPs is where the ads appear at the top of the results when people search for queries online using Google.
Pay Per Clicks ads is usually worth it if the ROAS (return on ad spend) is good.
PPC ads are a great tool to grow a customer base because they are focused on the exact search queries to suit your services.
Ranking videos is another form of effective frequency marketing that can drive building leads.
If you have a promotional video promoting your services you want to order a video ranking service with Video Veggie.
The video veggie service knows all the latest youtube ranking factors in December 2021 to get your video ranking number one in Google Videos and Youtube.
What Are The Options?
You have 3 options available.
You do absolutely nothing and your building business doesn’t grow.
Your competitors will dominate and take their business onto another level.
The referrals from existing clients can keep you busy enough to pay the bills.
Generate Your Own Building Leads
You can try and generate your own building leads.
But you will need a large investment in marketing expenditure to get this to work.
I see a lot of businesses nowadays go and blow £20,000 on a website but they just have a pretty website they aren’t marketing that website which is just so stupid, that’s the equivalent of going out and buying a Ferrari without an engine if you aren’t marketing the site in any way how are you expecting to get more leads & sales.
Register With Tradesmen Websites
You can register your websites to the most popular tradesman websites online like:
The problem with registering with these paid online directories is all your competition is alongside your listing and it is a battle on lowest prices to secure the works.
Hire The Experts
Hiring the experts gives you the time to improve your sales strategies.
If you hire a building lead generation process company you can demand the type of leads you want.
If the conversion does not work out you can pause or cancel any contracts easily.
You need to ask yourself whether you want to grow your building business?
You see in my experience there are two types of businesspeople.
- Those who don’t jump on things when the opportunity presents itself and doesn’t take the action required to get the results.
- And those when an opportunity is presented jump on it take that action and get the results that they are looking to achieve.
And since you’re still here to the end of this article I’m going to assume you’re one of those people who does take action on things.
If I’m right and you’re still with me then I’m ready to jump on a call with you and discuss your problems as a business owner.
Find Out The Best Solution for Building LeadsEnquire Now
Related Lead Generation Posts
Check out all the lead generation posts from the FatRank team:
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