iGaming SEO

Got some websites in the iGaming industry and need more traffic?

Trust me you are not alone! Many site owners in the iGaming Industry is needing specialised SEOs to help them because it has its own algorithm different from traditional search engine optimisation in other sectors.

When carrying out iGaming SEO be sure to run your due diligence because you need to correlate data and have a data-driven approach to be successful here.

What is iGaming SEO?

The term iGaming SEO refers to the different services which help improve site rankings within the online gaming and casino niches, which is now one of the fastest-growing industries.

With the online gambling industry being estimated at £80 billion globally, iGaming SEO can dramatically increase your revenue.

Whether your site deals with Casino, Poker, Slots, Bingo or Sportsbook betting, the implementation of i-Gaming SEO can ensure you are getting your fair share of the action.

How Can SEO Help Grow Your iGaming Business?

For iGaming businesses, SEO can be extremely beneficial if done properly, as it can help your website rank for so many more keywords than it is currently.

With the iGaming industry being such a competitive industry, it’s often advised to work with professionals on your search engine optimisation efforts, as often times this can be the difference between an average performing iGaming site, and an excellent one.

Please free free to drop us a message if this is something you may be interested in, and our team will get back to you as soon as possible.

iGaming SEO Services We Offer

The following services will help improve your i-gaming position in search engine rankings.

Content SEO

Content marketing is a great white hat SEO strategy to build long term rankings in Google SERP.

Using Content SEO Optimisation Tools to assist your writers to include NLP entities is going to give higher rankings.

But the best content marketing agencies will also provide content pruning case studies or explain the power of progressive optimisation to improve existing articles.

The top rated iGaming SEO consultants should explain the content expansion benefits to giving freshness of content and including more important entities to cover the topic in its entirety.

Topical Authority

Getting your gambling website past authority wall is when you achieve topical authority by becoming an expert on the subject.

A professional iGaming SEO consultant should be able to highlight missing articles, with high level keyword research and topical clustering methods.

The best rated gambling SEO companies should be able to highlight topical authority case studies in June 2024.

Order a freelancer who specialises in the gambling sector to provide a full topical authority audit service.

Technical SEO

Technical SEO is what allows search engines like Google to know that you have a website of high value.

Important elements of technical SEO include crawling, indexing, rendering, and website architecture.

Regular technical SEO audits should be carried out using tools like screaming frog or jet octopus.

If you want to carry out your own technical audits then be sure to check out our checklist for technical SEO audits.

Link Building Strategy

Building gambling backlinks is a huge ranking factor in the casino, bingo and sports betting markets.

Here are the most important link building strategies for gambling domains:

  • Link Velocity is strong
  • Building relevant backlinks
  • Building trustworthy backlinks
  • Building tier two backlinks
  • Building powerful backlinks

Many SEO agencies get the backlinking wrong for casino websites and having a specialist link building company for iGaming websites is the most important decision.

The best link building agencies like Searcharoo have many backlinking case studies to show their amazing results.

Disavow Audit

Removing toxic and problematic backlinks from your backlink profile can give amazing jumps in rankings.

Many gambling websites are being held back with dangerous links pointing to their domain as negative SEO attacks are common in the casino industry.

We strongly recommend not waiting until it becomes a big problem and being proative in having a professional link audit service carried out by Backlink Doctor.

EEAT Audit

The last thing any iGaming website owners want is to see Raterhub visiting your website and suddenly dropping all your rankings.

Improving your EEAT SEO signals is a great way to preventing any large drop in traffic.

An experienced iGaming SEO consultant will of researched the Google Quality Rater Guidelines and understand these to be very important:

Online Gambling – iGaming Specialists

We specialise in specific SEO strategies to improve the positions of iGaming sites. It is important that you consider all variables that will ultimately affect the success of your website.

Our team here at Fatrank have over 10 years of experience in the industry, and are specialists when it comes to working within the iGaming sector.

Make sure to get in touch if you’re interested in any of our iGaming SEO services and our team will get back to you as soon as we can.

iGaming Brands We’ve Worked With

Being an iGaming SEO specialist, we’ve worked with many different betting brands over the years, including the following:

  • Boomtown Bingo – iGaming industry includes bingo games, free spins, slot machine games and casino reviews
  • British Racecourses – iGaming industry includes horse racing betting sites, sportsbook tips and sport betting markets
  • Away Grounds – iGaming industry includes football betting sites, betting apps and sports betting tips
  • G Betting – Gambling industry for sport bets, sportsbook free bets and ongoing betting promotions

Our team can work with all types of iGaming businesses from around the world, so feel free free to get in touch with us if this is something you might be interested in.

Free iGaming Site Audit

If you would like to rank higher than your competitors in google but are not sure how to achieve this, please comment below with your website URL and we can create a free audit video explaining the steps to achieve this.  We will assess:

  1. Where you are currently in the google rankings.
  2. How you currently rank against competitors in the iGaming niche.
  3. Keyword research – which additional keywords you target.
  4. Assessment of links in comparison to competition.
  5. The SEO strategy that needs putting in place.

With countless years’ experience in the online gaming and casino niche, we are the leading experts in this field.


If you are looking to outsource your search engine optimisation services you need an SEO agency with iGaming knowledge.

Whether the website is for online bingo, slots, casino or sports betting the ranking factors in the gambling industry is very different to amazon affiliate or local SEO.

Trusted and relevant backlinks play a huge part in the online casino niche and topical authority is a must.

Increase organic traffic & rank higher in iGaming search results by trusting a reliable SEO company with many case studies to support their expertise.

Get in touch today to receive a completely free video audit on what your iGaming website is lacking to improve your Google rankings.

We are an iGaming Search Engine Optimisation Agency specialising in Technical SEO, Content Marketing and Link Acquisition for Online Casino’s, Sportsbook Betting, Bingo and Slot Games.