The Complete Local SEO Playbook 2025
The Complete Local SEO Playbook 2025: Proven Strategies for Boosting Your Rankings, Optimising Your Google Business Profile, and Link Building book exists because most local SEO advice fails in the real world. Rankings do not move because checklists are followed. Rankings move because Google trusts a business more than its competitors.
James Dooley, Kasra Dash and Mike Martin wrote this book to remove guesswork from local SEO. Google Business Profiles rank when they are structured correctly because categories, services, activity, and engagement send consistent signals. Local pages perform when intent is matched precisely because users search with urgency. Links, citations, reviews, and behavioural signals work together because trust compounds across multiple touchpoints.
This playbook is designed as a system, not a collection of tactics. Each section builds on the last because cause and effect drive rankings. When the system is applied correctly, visibility increases, enquiries rise, and revenue follows.
Local SEO works when businesses stop chasing hacks and start building trust. This book shows exactly how to do that in 2025.
Contents
- What is the book “The Complete Local SEO Playbook 2025” about?
- Why is “The Complete Local SEO Playbook 2025” the best Local SEO book in 2025?
- Who Are the Authors of The Complete Local SEO Playbook 2025?
- Where Can You Buy “The Complete Local SEO Playbook 2025”?
- What Makes The Complete Local SEO Playbook 2025 Different From Other SEO Books?
- List of All Books Authored by James Dooley
What is the book “The Complete Local SEO Playbook 2025” about?
The Complete Local SEO Playbook 2025 is about building predictable local search visibility that generates real enquiries.
The book explains how local rankings improve because relevance, proximity, and trust align across Google Business Profiles, local pages, links, and reviews. It focuses on execution rather than theory because systems compound results while tactics decay.

The Complete Local SEO Playbook 2025: Proven Strategies for Boosting Your Rankings, Optimising Your Google Business Profile, and Link Building book explains how local visibility is built when relevance, proximity, and prominence align. It focuses on execution because theory does not generate enquiries. Every strategy in this playbook is included because it has been tested across real local businesses, real locations, and real markets.
Why is “The Complete Local SEO Playbook 2025” the best Local SEO book in 2025?
“The Complete Local SEO Playbook 2025” is the best local SEO book in 2025 because it gives a detailed breakdown of local SEO strategies, covering essential topics such as Google Business Profile optimization, link building, mobile-first indexing, and leveraging AI-driven tools.
This book is specifically designed for 2025, addressing the latest trends such as hyperlocal relevance, AI-enhanced search intent, and multimodal search optimization.
Who Are the Authors of The Complete Local SEO Playbook 2025?
The authors of The Complete Local SEO Playbook 2025 are Mike Martin, Kasra Dash, and James Dooley.

Mike Martin brings deep technical and strategic local SEO experience because he has spent years diagnosing why local rankings stall and fixing them at the root.
Kasra Dash contributes large-scale SEO and systems thinking because he focuses on repeatable frameworks that work across multiple markets and locations.
James Dooley adds execution-led local SEO expertise because he builds and scales businesses where rankings must convert into real enquiries and revenue.
Where Can You Buy “The Complete Local SEO Playbook 2025”?
You can purchase The Complete Local SEO Playbook 2025: Proven Strategies for Boosting Your Rankings, Optimising Your Google Business Profile, and Link Building book at the following places:
What Makes The Complete Local SEO Playbook 2025 Different From Other SEO Books?
The Complete Local SEO Playbook 2025 is different because it prioritises execution over opinion. The strategies work because frameworks replace theory and compound results over time.
Unlike many SEO books that explain concepts, this playbook shows how to rank higher in Google through clear, repeatable actions. It is more practical because every method is included to drive visibility, enquiries, and revenue.
James Dooley has authored other books such as LEADS FIRST: Everything Flows Downstream After Lead Generation and Advanced SEO Tips 2025: The Future of Search. Those books explain strategy and mindset, while The Complete Local SEO Playbook 2025 delivers step-by-step actions because local rankings demand precision, not theory.

The Complete Local SEO Playbook 2025: Proven Strategies for Boosting Your Rankings, Optimising Your Google Business Profile, and Link Building book is a must-read if you want to improve GMB rankings or want to rank higher in Google SERP.
List of All Books Authored by James Dooley
Here is the List of All Books Authored by James Dooley:
- Complete Local SEO Playbook 2025: Proven Strategies for Boosting Your Rankings, Optimising Your Google Business Profile, and Link Building
- LEADS FIRST: Everything Flows Downstream After Lead Generation
- Advanced SEO Tips 2025: The Future of Search
- The Fck You Price Method: Creating Offers That Get People Talking*
- Scaling Your Digital Marketing Team: Business Is A Team Sport
- iGaming SEO: The Truth About Advanced SEO for Online Gambling
- The Payout Mafia: How The Top Affiliates Are Still Robbing The Bank In A Post-AI World: The Playbooks, Principles, and Profit Models Behind Affiliate Success
- Technical SEO: Are You Even an SEO If You Don’t Check Server Logs?: Crawl, Render, Index… Most SEOs Ignore Server Logs
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