You Don’t Know What You Don’t Know

Ever had that moment where someone tells you something you have never heard of? And they look at you surprised and like you are an idiot?

Well, my friends, the simple reply to that is “You Don’t Know What You Don’t Know”.

Throughout life, you will find yourself repeating this well known saying along with “It Is What It Is”.

From my personal life experiences then I have realised I have fast-tracked myself to learn the trade of SEO. But by doing this then sometimes I have missed the basics people think I should know but have never heard this before. Hence the reason for this article being written.

As now when someone says “Dooley really you have never heard that before?” then I can simply reply with this URL to this blog.

Mindset Risk Management

Like any risk management strategy you plan out then there are four categories below:

  • Known–knowns (knowledge),
  • Unknown–knowns (impact is unknown but existence is known, i.e., untapped knowledge),
  • Known–unknowns (risks), and
  • Unknown–unknowns (unfathomable uncertainty).

If you adapt your knowledge is power mindset to this risk management strategy then it will keep your feet grounded.

If you are at the top of your game, top of the leaderboard, the best in the world then the mindset risk management will still keep you eager to improve.

Turnover is Vanity Profit is Sanity But Cash is Reality

Do not judge any leaderboard on turnover though because the last thing you want is to be a busy fool underselling yourself because profit margins are what you should base your business success on.

Why improve when you are #1 or the best some may ask?

The simple answer is with the unknown unknowns category you never know what the future holds or what is just around the corner.

You Don’t Know What You Don’t Know Quotes

Here are some classic quotes that fit well into this article:

“If I had only known…”

An absolute classic where in hindsight if you had known the outcome then you probably would have done it differently.

“If I knew then what I know now…”

I hate this saying because everyone says this but the truth is age and experience gives you the know how. So forget saying if I was 20 and knew what I know now then I would be a millionaire or whatever because that is a pathetic quote. If that was the case just do the lottery because you would know the numbers going back in time.

“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”

The last quote is a classic by Donald Rumsfeld. Donald Rumsfeld coined this phrase in response to questions about whether terrorism intelligence. There are too many unknowns, too many factors that we may not have yet considered.

It sums up well that there are many unknown unknowns. And this unknown unknown to yourself is where you get this look I mentioned in the opening paragraph “they look at you surprised and like you are an idiot”.

Surround Yourself with Knowledge

The whole concept of this We Don’t Know What We Don’t Know just reiterates to me the power of networking.

Check out this recent mastermind in Manchester that I put together and folk learn new ideas and techniques at every decent meetup.

But also one of the wealthiest guys of his generation Henry Ford had an amazing concept about knowledge and said – “Tell me why I should clutter up my mind with general knowledge…. when I have men around me who can supply any knowledge I require”.

Henry Ford understood quite clearly the power of delegation which I recommend you all to follow the link and read about in more detail if you are looking to scale your business as delegating tasks is key to success.

You Never Know What is Around The Corner

You never know what’s around the corner. It could be everything you ever wished of. Or it could be absolutely nothing. But this is where you make sure you progress and keep moving forward because then you can turn round many corners until you find your dreams.

A different explanation to around the corner is in the near future or just ahead of us. Make sure you find out what is around that corner because then it will eliminate those unknown unknowns.

Enjoy Today As There Might Not be a Tomorrow

You hear about folk who are fit as a fiddle one minute and the next are on their deathbed. No one knows when disease will strike, when their fortune will change, when their karma will catch up with them.

The whole meaning of you don’t know what you don’t know’ tells you to make the most of everything you enjoy now. The future is waiting for you to create it. How it turns out is up to you.

Strive To Improve

Reading this should tell you that no one knows everything.

People might think they know everything but they are the ones who are very weak.

you don't know what you don't know

Striving to improve your knowledge and yourself as an individual is key to success and happiness.

The brain really is your bitch and you need to be training this just like you do going to the gym training your muscles every day.

Many people nowadays quickly get distracted on social media and I would strongly recommend reading this article on finding your flow state of mind to stay focused on learning something new each day. This can literally be as little as 20 minutes per day but find your flow state with no distractions.

Fail Regularly

Not knowing the unknowns is all the more reason to push the boundaries.

If you never have failed then you have never tested how far you can push the boundaries so that is bad.

Embrace failure because then you know the boundary of how far you can push things.

All Entrepreneurship Related Posts

Check out the in-depth list of entrepreneurship posts.

The full list shows the entrepreneurship articles to help you widen your knowledge.