Why Networking is Vitally Important

Why Networking is Vitally Important

The SEO industry can be a lonely place, and with strategies changing every day, you might get lost and be unsure of what your next move should be.

This is often frustrating when you’re trying to grow your business online and keep up with the latest techniques.

As soon as you’ve worked out how to use one tool or system, another one comes along that is even better and more effective.

Average of The 5 People You Spend Most Time With

There’s something to be said about being in a private group or attending seo masterminds with so many motivated online entrepreneurs that’s constantly pushing for more success.

“Show me your friends, & I’ll show you your future”

Everyone wants to stay one step ahead of their competition to get the best results and the top Google rankings. However, working alone won’t always put you on the path to success. You need to find your flow state of mind to keep you focused and finding ways to get your mindset ready to graft.

Instead of seeing other people as competing against you, why not work with them so you can both progress and enjoy the benefits? By combining your individual skills, you’re much more likely to create a successful strategy which works well for both of you.

Synergy – A Rising Tide Lifts All Boats

Anyone who knows me well will laugh at the number of times I use the word SYNERGY. But I love the synergy definition where “the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions”. A relationship or joint venture is part of synergising. Quote about my favourite word in the world – synergy:

Synergy means “two heads are better than one.” Synergising is the habit of creative cooperation. It is teamwork, open-mindedness, and the adventure of finding new solutions to old problems. But it doesn’t just happen on its own.

It’s a process, and through that process, people bring all their personal experience and expertise to the table. Together, they can produce far better results that they could individually. Synergy lets us discover jointly things we are much less likely to discover by ourselves. It is the idea that the whole is greater than the sum of the parts. One plus one equals three, or six, or sixty–you name it.

When people begin to interact together genuinely, and they’re open to each other’s influence, they begin to gain new insight. The capability of inventing new approaches is increased exponentially because of differences.

Synergy – A Rising Tide Lifts All Boats

Valuing differences is what really drives synergy. Do you truly value the mental, emotional, and psychological differences among people? Or do you wish everyone would just agree with you so you could all get along? Many people mistake uniformity for unity; sameness for oneness. One word–boring! Differences should be seen as strengths, not weaknesses. They add zest to life.

When you look to carry out joint ventures, another term I use is ‘a rising tide lifts all boats’. What exactly do I mean here? Well, my mentality to joint ventures is that the relationship has got to suit both parties. I personally go above and beyond to make sure all my JVs are happy. Providing all my staff to assist the person to scale things out and regularly discussing techniques we can adapt on the sites. These tips and tricks we test out if successful can be used by both parties on personal websites hence the ‘rising tide lifts all boats’. In other words, the “rising tide” is the new tricks you develop. The “lifts all boats” is the implementation you can do on all of your websites.

Build Relationships with Others

If you take the time to build relationships with different companies and SEO professionals, you’ll definitely see the benefits. There might be something that you’re an expert in, which they don’t know anything about, and vice versa. This creates an opportunity for you to become a valuable resource by offering your skills to help them grow their business. You can then get help from them to improve your own strategies, and this is a win-win situation. Here is an amazing example you should take on board and look to joint venture on projects throughout your life:

Recently, I was reading about draft horses which are very large, muscular animals that, throughout history, have been used for pulling great loads and moving very heavy objects.  A single draft horse can pull a load up to 8,000 pounds.  The strength involved in this is hard to imagine.  So then we can speculate what would happen if we hooked up two draft horses to a load.  If you instantly thought two draft horses could pull 16,000 pounds if one draft horse can pull 8,000 pounds, you would be wrong.  Two draft horses pulling together cannot pull twice as much as one.  They can actually pull three times as much.  The two draft horses that can each pull 8,000 pounds alone can pull 24,000 pounds working together.

More on Build Relationships with Others

The horses are teaching us a very clear lesson in teamwork, but they still have more to teach us.  If the two horses that are pulling together have trained with one another and have worked together before, they can’t just pull three times as much working together as they can by themselves.  The two trained horses in tandem can actually pull 32,000 pounds, which is a load four times as heavy as either of the horses could pull by themselves.

The powerful lessons that these magnificent draft horses can teach us involves not only teamwork but coordinated and trained collaboration.  No one lives or works alone as the proverbial island unto themselves.

The story above I found fascinating but it did not shock me one but there are so many examples of how synergy works like imagine you are both trying to build a boat to row across a river. You have all of the materials, but your competitor has all of the tools. Instead of trying to compete against each other when neither of you has the right equipment, you could work together to build the boat and both row across the river. Take a look at this video below which explains this point in more detail at ‘Habit 6’ along with other habits of highly effective people:

Boosting your Company’s Online Presence

The same principles apply when creating an SEO strategy to boost your company’s online presence. Whether you need to improve your on-page content, get more links to your website or develop a more engaging social media presence. Both of you may be lacking certain knowledge and experience, but put your heads together and you’ve got everything you need to succeed.

When working alone you can be limited on how much time you have in the day to get things done. By creating a synergy with other people you’re able to delegate tasks and work as a team to achieve your goals. This is a lot more beneficial when you’re looking to expand your strategy over a larger scale. Working alone can be hard to motivate yourself and when teaming up with a partner you can encourage each other every day to improve, adapt and develop.

Unconscious Assimilation

Unconscious Assimilation (otherwise known as learning by osmosis) refers to the idea of having a ‘porous brain’. When you are in a working environment your mind subconsciously listens to other conversations and absorbs this knowledge. This means you can actively learn new things (from subconsciously listening to others) whilst you are getting on with your own work.

There are dissolved molecules which go from high concentration to low concentration, but due to learning by osmosis, you can still learn things even though your concentration levels are low.

Working with other people and listening to them subconsciously will help you learn more as you will absorb this information without even trying. Our Digital Workshop promotes unconscious assimilation and we find it a great way to learn more.

Find New Opportunities

Not only can networking in SEO help you meet new people, but it can also help you find interesting opportunities. There are plenty of things you could get involved in just through meeting and talking with other people. Joint ventures, partnerships, potential writing opportunities and even extra sales could be found if you get yourself out there.

However, it’s important to make sure that you only go ahead with opportunities that are achievable for you and your business. Don’t take on everything that comes your way just because you think something might possibly come out of it. Otherwise, you could end up being stuck in a cycle of unfinished ventures which don’t get you anywhere. We are always looking for new joint ventures with people and here explains it more.

What’s the point in stressing yourself out with ten new tasks that you can’t complete when you could just choose three and take time to do them properly? If you do it in the right way, working with others can have many benefits for your company. This will also help you progress with your online strategies in many ways.

Collaboration is the New Competition

In any industry, you’ll have businesses or people who you see as competition. You may feel as though you are competing with them to get the most sales or create the best products. While healthy competition can be good for encouraging growth, it can sometimes be counterproductive. The phrase ‘two heads are better than one’ is true in a lot of cases and is certainly relevant here. If you and someone else are both experts in your field, why not work together to create something even bigger and better?

Instead of seeing them as competitors, see them as someone you can learn from. Even the most highly experienced specialists in any subject will still have things to learn. This is a perfect example of how collaborating with someone else benefits you both. You’ll be able to teach them things you know and vice versa. Working this way can give you both a massive boost instead of giving one of you a small advantage over the other. The digital world is certainly a place where synergising is key because as the algorithms are changing weekly and there is enough money to be made online for all parties to profit from.

collaboration is the new competition

Getting Advice from Influencers

You might not be able to start a joint venture with every SEO professional you meet, but that doesn’t mean you can’t still learn from them. By connecting with influential people in your niche, you’re in a position to get advice and expand your knowledge. Be sure to get advice from experts who have the relevant experience, and not just opinions from people who don’t have the knowledge.

A simple bit of guidance or help from someone else can often point you in the right direction and bring about loads of new ideas. This is why it’s so important to talk to others and find out the information you wouldn’t get otherwise. You could find advice from influential people by reading online blogs, engaging on social media or attending conferences and events where they may be speaking.

Top Tip: Joining groups on Facebook or following influencers on Twitter and Instagram is a great way to get advice from people within the same industry. For example, if you’re interested in web development, you could post a question in a web development group on Facebook. You could even reply to a tweet from an influencer or comment on their Instagram post with a question. Even if they don’t reply, someone else might see it and offer an answer to your question.

Becoming More Confident in Yourself

By attending networking events and meeting with new people, you’ll be able to develop your own self-confidence. If you push yourself you make conversation regularly, you’ll soon find yourself being much more comfortable in getting to know other business owners.

This is a skill which is really important when you’re looking to make new relationships and develop your company further. Having a more confident outlook also offers plenty of personal benefits. This can, in turn, improve your quality of life away from work. You’ll also be able to enjoy feeling positive about helping other people by offering your own advice and guidance on topics you might be more experienced in.

Surround Yourself with Positivity

Building relationships with the wrong people can have a significant effect on your own outlook and business strategies. If you’re surrounding yourself with negative people who don’t have the same goals as you, the whole thing will be destined for failure. By having positive and motivating influences, you’ll be much more likely to succeed and bring your company along with you.


Working in SEO can sometimes be frustrating when you’re trying out new strategies that don’t always get the result that you want. However, the way you react to these situations is the most important thing. You could look at it negatively and think you’re awful and that nothing ever works and you should just give up. Or, you could look at it positively and see it as eliminating a technique that won’t work. This is where the power of your mindset is crucial to the way you think. Therefore from doing this, you can get closer to something that will work.


Going it alone in SEO is usually very difficult and you won’t always see the results that you want. By working together with different people you can develop your own skills and help each other to progress further. There is no doubt that networking is vital when it comes to digital marketing. It can benefit everyone a lot more than simply competing with each other and holding onto your own knowledge.

network is your net worth

Wouldn’t it be great if your workplace was a better place to work? Enjoying the workplace is crucial because you spend nearly half your life when awake at work. So remember to embrace it and enjoy the work you do.

Wouldn’t it be lovely if your community was a nicer place to live? Wouldn’t it be terrific if you were surrounded by more positivity? A positive attitude is a must in our offices because it is infectious and we all believe in the law of attraction so make sure you are attracting nice things.

Wouldn’t it be awesome if everyone you knew was continually learning and growing? When you get better, you change the atmosphere around you. When you improve, you give others room to grow as well.

You can be the tide that lifts those around you. So if you want the world to be better (and let’s face it, we all do). Start with yourself and take everyone else with you. This website is amazing for http://tiffanyteeworld.com/ positivity so read through this and embrace the tips shared.

Feel free to share this post with your friends if you found it interesting! Start looking to produce new joint ventures and build your networking. I will leave you with another very famous quote “your network is your net worth” so get building this every day.

Few more Articles To Read

No Time to Network – Read this as we all have the same 24 hours in a day

Take Action Now – Here highlights the importance of taking, massive, determined action

Joint Venture Failed – Be positive to your problems and learn from it

Do you network enough and have the attitude one plus one equals three. Synergising is the future and the more people you network with the more dots you can create to join together giving more opportunities in life.

The Sum of the Parts is Greater than the Whole

Synergy is the creation of a whole that is greater than the simple sum of its parts. The term synergy comes from the Attic Greek word συνεργία synergia from synergos, συνεργός, meaning “working together”. The whole is greater than the sum of its parts. In other words, when individual parts are connected together to form one entity, they are worth more than if the parts were in silos.

Synergism comes from the Greek word “synergos” meaning working together. It refers to the interaction between two or more “things” when the combined effect is greater than if you added the “things” on their own (a type of “when is one plus one is greater than two” effect).

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James Dooley

About James Dooley

Digital Nomad who loves travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day #LearnSomethingNew #Develop #Synergy #Network


  • Things have been crazy busy my end (in a good way)
    and I’ve just come back from a month in Sydney where
    we hosted our very first live event which had over 400
    awesome people from around the globe attend.

    I’ve personally attended a lot of conferences but this
    was the first time I’ve actually hosted one, and I can
    say I have a new respect for anyone who organizes
    a conference of that size. It’s a tonne of work, but in
    the end it’s absolutely worth it.

    And… That’s how you get to where you want to be,
    constantly taking action, trying new things and helping
    more people. The more people you can help, the more
    likely it is that you’ll be successful.

    • I love this you have sent “The more people you can help, the more likely it is that you’ll be successful.” and could not agree more. You are spot on!!

  • Elliot says:

    In my opinion, networking as someone who is brand new to the industry and starting out as an SEO is so vital. Networking will teach you so much information about the industry and the theory of osmosis will also be relatable as being in SEO groups and seeing posts about SEO will allow you to subconsciously learn all about digital. I think joining groups on social media and chat groups about SEO is the best way to network as someone starting out in an online marketing job as most of the people will know what they are talking about and can give their opinions to help shape your opinion.

  • Being someone new to the SEO industry, I really do believe that through networking I can develop a stronger and more sophisticated knowledge about it. By talking to people who have worked in the industry I can ask a huge amount of questions and be assured that they are being answered in a correct yet understanding manner. I think with the digital landscape constantly changing and social media websites having new people added to them every day, networking has become a lot easier for people (especially new people like me).
    To truly utilise social media, I can follow many SEOs and keep up to date with their thoughts and opinions on the industry and see what materials they recommend to their followers. Not only this but I can also befriend these people and have conversations with them and explain the situation that I am currently in and what they would recommend someone like me to do. It really is amazing how much information and opportunities are available for people to network in these times and I really do hope that people use these platforms to get the most information that they can get.

  • Networking can be good for anybody in the industry however it can be especially helpful for those starting an online marketing job for numerous reasons. Firstly, the more people you get in contact with tho have experience and knowledge in the industry then the better it is as they can help you excel during your early stages. As the saying goes “its not what you know, its who you know”. This is very much the case and when it comes to gaining contacts and specialists in the industry when starting out in the online marketing industry. As I am somebody who is new to the industry and hardly has many contacts in this career field I feel I am going to take the opportunity to network with other specialists to my advantage and also grasp at the chance to learn as much as possible and this will definetley be done by networking an connecting with professionals on the industry.

  • Networking is and always has been an important part for any industry you may specialize in. The more people you tell the more the more potential business you have. With the digital marketing world growing it is very important to be networking, as somebody who only knows the basics about digital marketing I am interested in learning all aspects as I believe the more I know the better. I think the part about ‘building relationships’ in this article was interesting as I think no matter what career you are in it is important to have contacts that can help you improve and learn from. This article really shows the importance of teamwork and how having a good team in digital marketing can help you a lot. I found this article very interesting to read and believe it offers people a lot of advice about the importance of networking

  • Josh Stark says:

    To start the video talking about useful habits to get into will not only help me develop in the work place but as a person. I can use all of them in day to day decisions for instance with “Habit 3: First goes First” will help me to plan a healthy balance between family and hobbies with work life.

    I think that networking is vital for someone staring out in an online marketing job because like the example with the draft horses working together with colleagues or competitors or whomever will provide a better and more efficient job as the counter party that you’re working with could be better at certain areas that you might not be as good as therefore increasing your knowledge in the subject and vice versa with them learning from you. This is great especially when starting an online marketing job because you will be unfamiliar with the protocol and other similar things therefore doing something wrong therefore working with someone will allow you to learn traits of the market and/or business.

    Finally, with synergy i never really used or thought about using it in the work place because i always thought helping other competitors will affect my business poorly (and to an extent it could) however the quote “A rising tide lifts all boats” really changed my mind set as if me helping someone else’s company not only gives me satisfaction but improves my business because they do something right and it increases traffic in the market therefore increasing traffic to my business gives a whole new light to working with others and benefiting from working with others.

  • Ryan Nixon says:

    There is a film called Layer Cake with Daniel Craig and one of the lines of his that struck a cord with me is that, “the key to being a great businessman is being an even better middle man”. You have to be able to build bridges and make connections in life and not be stubborn in swallowing your pride and accepting there’s a lot more that you don’t know than you actually do. Therefore gaining perspectives and taking in what people have said before you creates a platform containing a wealth of knowledge to shape your next direction. The more you learn in life the more you find out you don’t know. By following this I know there is a possibility of me shaping a future with credence of this industry. Also one of the best ways to create credence with your company is to let word-of-mouth spread and let positive energy from audiences do the talking while working to better yourself at the same time. And with us living in the digital age it gets even easier to do so, word-of-mouth doesn’t have to from person to person but from one person to their millions of followers on social media. Take the Colin Kaepernick Nike ad campaign, most of us come into fruition with this through Instagram or Twitter and the shear rise in Nike’s stocks and sales from this was amazing. However I could bet that this was posted far more than physical billboards were made. All functioning from word-of-mouth and digital word-of-mouth.

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