3k ODYS Gambling Site Live Case Study

The live case study is going to show you the power of building a site out on an aged authority domain.

Odys.Global is my go-to provider of these powerful domains and for more information on the supplier check out our guide to ODYS premium domains.

Are you ready to be kept in the loop on Building a Super Authority Affiliate Gambling Site on a 3k ODYS Domain?

GET $100 FREE CREDIT TO ODYS BALANCE

The case study will dive into monetising the website, earnings and growth over the next 18 months before potentially selling the domain for a 72-month profit valuation.

Starting Out With An Authority Domain

SEO can take years to rank a domain, especially in the gambling niche.

So if you can get a headstart by building on a premium domain from Odys.Global this is going to save time, money and resources in getting out the sandbox.

AhRefs Metrics

AhRefs is a widely used SEO tool used to reverse engineer competitors gambling backlinks, carry out keyword research and fix site audits.

They have a very popular set of metrics known as UR (means URL Rank) and DR (means Domain Rank).

Check out the metrics below from AhRefs on the gambling affiliate site we bought:

As you can see the UR39 and DR55 for the domain is very strong.

With a Domain Rank of 55 when we write content on this strength of domain we will bypass the sandbox and be straight into authority mode.

Google Search Console

There is no better data than Google Search Console because this is factual data on what your website is doing.

Having GSC set up on our gambling affiliate live case study website is a must to show the graph for impressions and clicks.

Here is the google search console metrics gradually growing and responding well to each webpage we add.

The graphs show you above the power of building on an authoritative high DR domain and by doing so gets you straight past the authority wall.

There is no need now to mention ODYS again because it has done its job of setting the foundations for us to strengthen an already powerful domain.

Now it is time to utilise the SEO skills needed to take the site onto another level.

What Are the Next Steps?

The next steps needed to be done now to grow this affiliate site is going to be exactly what I outline in my blog invest in digital assets online:

1. ✅ Go and buy an aged domain from https://cli.re/odys
2. ❌ Carry out keyword research on https://cli.re/semrush to map out your content plan
3. ❌ Group keywords using a keyword clustering tool like keyword cupid
4. ✅ Learn how to write quality content for free https://cli.re/surferseocourse
5. ❌ Sign Up to https://cli.re/surferseo and write all your articles in the content editor
6. ❌ Upload the quality content and hit articles with engagement to get out sandbox https://cli.re/signalboy
7. ❌ Buy 3-4 Wikipedia backlinks per domain from Wiki Wookiee
8. ❌ Purchase a few high-end links from https://cli.re/highriselinks
9. ❌ Get some super relevant links from https://cli.re/getmelinks
10. ❌ Hit social to all your links https://cli.re/signalboy
11. ❌ Run a regular audit to check the technical https://cli.re/semrushaudit
12. ❌ Create a GMB Listing and build trust with GMB SEO Hacks
13. ❌ Build trust by buying positive reviews from RateMyBusiness.io
14. ❌ Monetise informational posts with advertising platforms like mediavine, adthrive or adsense
15. ❌ Sign up to all the affiliate programs and negotiate the best commercials

We will work through the content strategy and the plan will be to upload 2 articles per day on the site.

In time we will look to start hitting fresh links and social signals to these new webpages once they start to rank in the top 30 results (which should always be the case if we write SEO optimised content in surfer SEO and internal link correctly).

Follow The Progress

Make sure you follow the progress of the next steps we are going to make and long term goals.

Short Term Progress

The short term goals at present are to do the following:

1. Create a full content roadmap to order content
2. Employ virtual assistants to delegate the content creation
3. Upload the content that is written within Surfer SEO so high quality
4. Run content audits throughout the site regularly to improve
5. Build some reverse sink or swim guest post placements
6. Order social from signal boy to drive engagement

The short term goals above will get the domain to earning 10k a month revenue.

Long Term Goals

The long term goals at present are to do the following:

1. Build Domain Authority to the site with high DR backlinks using branded anchors to the homepage
2. Create supporting documents around the topic of the niche
3. Look at content expansion ideas to rank the website for more keyphrases
4. Improve commercials and set up bespoke referral deals
5. Line up digital asset investors for the sale of the website

The long term goals will be having the domain receiving thousands of new registrations to earning 30k plus a month revenue.

Then the goal will be lining up investors to look at purchasing this brand.

12 Month Update

With several large projects on the go, it has been slow in updating you on the live case study here.

The website has performed exactly like we thought and progressing very nicely.

Building an affiliate site on solid foundations is always going to give you a headstart compared to a new domain with no backlink profile.

12 Month AhRefs Graph Update

12 Month Google Search Console Update

What Steps Have We Completed?

Following the steps below here is what we completed.

1. ✅ Go and buy an aged domain from https://cli.re/odys
2. ✅ Carry out keyword research on https://cli.re/semrush to map out your content plan
3. ✅ Group keywords using a keyword clustering tool like keyword cupid
4. ✅ Learn how to write quality content for free https://cli.re/surferseocourse
5. ✅ Sign Up to https://cli.re/surferseo and write all your articles in the content editor
6. ✅ Upload the quality content and hit articles with engagement to get out sandbox https://cli.re/signalboy
7. ✅ Buy 3-4 Wikipedia backlinks per domain from Wiki Wookiee
8. ✅ Purchase a few high-end links from https://cli.re/highriselinks
9. ❌ Get some super relevant links from https://cli.re/getmelinks
10. ✅ Hit social to all your links https://cli.re/signalboy
11. ❌ Run a regular audit to check the technical https://cli.re/semrushaudit
12. ❌ Create a GMB Listing and build trust with GMB SEO Hacks
13. ❌ Build trust by buying positive reviews from RateMyBusiness.io
14. ❌ Monetise informational posts with advertising platforms like mediavine, adthrive or adsense
15. ✅ Sign up to all the affiliate programs and negotiate the best commercials

What Are the Next Steps?

The next steps needed to be done now to grow this affiliate site is going to be:

1. ❌ Additional keyword research and group keywords using keyword cupid
2. ❌ Start to ramp up more volume of power now just to the homepage with branded anchors https://cli.re/highriselinks
3. ❌ Start to tap pages where we are ranking positions 3-9 on the first page with partial match anchors https://cli.re/getmelinks
4. ❌ Run a full audit on the website as not done one yet https://cli.re/semrushaudit
5. ❌ Get a developer to check any improvements we can do to the web core vitals
6. ❌ Create a GMB Listing and build trust with GMB SEO Hacks
7. ❌ Build trust by buying positive reviews from RateMyBusiness.io
8. ❌ Employ a full-time copywriter to improve the conversion of the copy and carry out content expansion strategies
9. ❌ Purchase a few more super relevant domains from ODYS and 301 using the acquisition method
10. ❌ Check the silo structure of the site and maybe download the plugin link whisper to improve internal links

Lessons Learned

My content for years has been below par.

My mindset was to purchase content for $10-$30 an article and then would not be shy to hit $5k of backlinks to the webpage.

But no matter how powerful the backlinks were if the content is below average or does not meet the intent there is zero chance of ranking.

I am still a strong advocate of backlinks BUT Kevin Meng opened my eyes to writing compelling copy (Write for the user and look to improve your quality of content created).

My stumbling blocks have been scaling quality content and recently have been helped a lot by My Content Pal who produce high-quality content quickly for us.

Earnings To Date

We decided to scrap the idea of advertising platforms like mediavine, adthrive or adsense on the website.

The affiliate programs to date are paying between $7k-$9k per month (the biggest month was $21k but that was a freak one-off).

The earnings are double per month what we paid for the website, which is CRAZY (albeit there are costs to purchase the content and backlinks each month).

We have started to make a nice profit now each month so reinvesting this into a full-time copywriter and going to order some large backlink packages to take the site onto new heights.

On a 72 month valuation (which this industry pays and have buyers lined up already) the website is now valued at just over $500k (1/2 million) so let’s see where we are in 6-12 months and might look to flip the domain.

Wrapping This All Up

We hope you enjoy our SEO live case study and keep up to date with our progress.

It wasn’t too complex, right?

What we did wasn’t rocket science.

We just followed all the industry-leading best practices, which led us to drive amazing results.

We built the site with amazing content and built great new backlinks. But there is so much more we can do yet.

But the most important factor in my opinion was we built the site on an aged, trusted, high authority domain by Odys.Global.

SIGN UP TO GET BACKDOOR ACCESS NOW!

Go get yourself an account with ODYS and see whether there are any domain names suited to your hobbies and interests.

I would love to know your successes on any case studies or if a project is failing where your systems are falling short.

James Dooley

Entrepreneur

James Dooley is a British entrepreneur, SEO, investor, and philanthropist. James has built a huge Search Engine Optimization team that focus on organic SEO endeavours, including affiliate marketing, lead generation, as well as SEO services.