Google Dance – Explanation to Jumps in SERPs Ranking

google dance algorithm

Last Modified: May 4, 2019 @ 9:50 am

Many website owners and even SEO companies need to understand – “Google Dance – Explanation to Jumps in SERPs Ranking” because otherwise, they could fall into the hands of Google penalties. There are a few reasons as to why your keywords could be jumping in the search engines which are :

  1. Recently Built Some New Links – below on this article will explain the patents google use
  2. Content Cannibalization – stop those conflicting pages
  3. Refreshed algo devalued your existing link profile
  4. Link Velocity has slowed down or even stopped building links
  5. Backlinks have dropped off losing authority or over optimising anchor text

Recently Built Backlinks Google Dance Explanation

I recently read a post which highlighted the reasons why your backlinks are not helping the rankings to improve. In this post there was a vital source of information that linked to the Google patent – click here to view this patented system by google. The patent abstract is:-

“A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank.

The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.”

Once you have read this Google patent you will understand the algorithm is set up to have a two-pronged attack. This means that when you create search engine optimization techniques that might positively impact your rankings in the SERPs, it can carry out a negative result for a short period of time.

For example, if you build some authority links to your site which would be expected to improve the rankings, but your SERP position drops out of nowhere. Many people’s first response would be to panic and try to remove whatever they have just done in an attempt to get the ranking back up.

However, during this period you need to be patient and carry on doing your SEO strategies. Do not try to remove or tweak anything that looks like it has been bad for the site.

Patience Is Key

Being patient is key in May 2019 to this process because if in the time frame they lower your rankings, you start to tweak elements to recoup it back then as it is in ‘monitoring’ stage the big G will see you are trying to carry out SEO.

If Google sees this and thinks you are trying to manipulate the results they might decide to keep your site in the lower rank. This is why it’s vital not to panic if your rankings unexpectedly drop after you apply some new SEO techniques. If you start making even more changes and Google thinks your activity is suspicious, you could lose your rankings completely.

Since Matt Diggity published the article, this one has also been released explaining the same information so if you want to read further into this check out – http://semanticmastery.com/google-dance/ 

Keep Building Links

The issue is many new SEO individuals or large growth hacking agencies fail. This is because when sites start to jump in the SERPs people stop building links to the site. They automatically presume the issue is on-page and stop the off-page link building until they address this problem. However, stopping the backlinks just brings your link velocity down and this can affect the website.

You should all know that the algorithm is not as advanced as people make out. It is very simple guys and you need quality content and backlinks. If you are not ranking on page one then you need more content and more links. Obviously, there are other ranking factors but the core algorithm works on this basis. So never stop building links because you certainly need to maintain link velocity to rank.

Social Signals To Build Trust

What normal site has links built to it but then no traffic or social? The answer is simple and that is none.

If you are attracting links then they must have initially been on your site to think I will link to that as a resource.

So to help with the justification of your backlinks and building trust then read this article on purchasing social signals to help the health of your website.

Dropped Off Or Devalued Links

Another potential reason for your rankings jumping around could be to do with existing links dropping off. This could be expiring domains or even that Google has devalued a chunk of the internet.

This happens a lot and all the more reason to keep building fresh links to combat this. Just make sure you are choosing the correct anchor text because when links are dropping off I find many instances where over optimisation of anchor text comes into play. Read this article to be creative with future tense anchor text options.

Google Dance aka Random Ranking Factor

To quickly sum up the article, the Google dance is certainly real and is also known as the ‘random ranking factor’. So for growth hacking strategies make sure you understand this because Rome was not built in a day. Therefore you need time for your work to be calculated by the algorithms before panicking.

Feel free to contact us if you have any questions about the Google dance and why your search engine rankings are jumping up and down.

Test and monitor all the potential reasoning as to why before asking questions. Because normally it is really easy to see the problem. Do not panic and be patient to the ranking positioning and if you are in need of more enquiries for your business of clients then consider this zero risk supply of leads and white label to your customers because with a hands-off approach could earn you some serious money.

Google Com Search Algorithm Dancing

The algorithm dancing definition is seeing your website jump both up and down in the SERPs. Everyone is literally obsessed by individual keyphrases positioning instead of building out topic related to traffic growth.

I am personally running a new workshop at my office called the digital workshop that is going to run through all aspects of optimizing your website. Or some might say manipulating the results your website ranks.

Utilising the SEO techniques that rank well in May 2019 is key. So making sure your technical SEO is perfect as this is the foundations of your website. Then your content is long tail and you are utilising LSI variations to keyword research. The design of your site to improve CTR and lower bounce rate is huge onsite importance. Then lastly building backlinks to your site to give it plenty of authority.

Pro Tip To Take Away On Google Dance to Individual Keyphrases

Stop obsessing over tracking all your individual keyphrases. Stop monitoring semrush or google AdWords to check what gets you the most search volume. Instead just go after these phrases. But start to create a content depth website which goes after all the long tail around these phrases. Scoop up all those pennies and pick up the long tail variations. Why do this :

  1. It will drive you traffic faster as easier to rank
  2. Long tail normally has more buying intent behind the searches
  3. It adds content depth to the website and supporting articles
  4. Gives more content theme around your main money keyword
  5. You can link build to all these supporting articles and through silo power your money page
  6. The how to, what is type articles get more traction on social media shares which drives traffic

You need to look at all avenues to generate traffic to your sites. Traffic is becoming more of a ranking signal and moving forward I can only see this playing a bigger part in the ranking factors. It is not easy and is a slog to do this but build your content depth up asap.

Common Questions Asked About the Google Dance

Here is a collection of terms asked or searched for when not understanding the google dance:-

Why is my web pages jumping up and down?

Why does my web page keeps jumping around?

Why did my website drop in google ranking?

How has my google ranking dropped dramatically?

Why does my site keep disappearing from google?

What to do when serps ranking jumping up and down in search engine?

All these questions are asked when they do not understand the google dance or random ranking factor. The truth is google does not want you carrying out search engine optimisation because it would prefer you doing PPC and paying them for advertising on their platform.

Free Help on SERPs Ranking Jumps May 2019

Ok, so I have decided to help completely for free anyone having SERPs ranking jumps in google. The end of the day chaps you do not know what you do not know so make sure to ask questions on the comments below even just to reassure yourself.

This is because I want to gather a lot of testing through tweaks and therefore will give completely free of charge help.

In return I want you to comment on this article for some reasons you might think your website is jumping in the search engine results page.

Get commenting and for a limited time, I will help you combat the google dance.

James Dooley

About James Dooley

Digital Nomad who loves travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day #LearnSomethingNew #Develop #Synergy #Network

23 Comments

  • Jonny says:

    That’s completely true, James. But I have a doubt: how long it happens? You said: “for a short period of time”, but I have websites in which it’s been like 40 days since it first dropped after adding a good link and it still remains there.

    • James Dooley says:

      That wont be the google dance and sounds more like you have over optimised something there. Probably your anchor text so have a look what anchor text you used and if it was exact match theres a good chance you have over done it for this keyword. Maybe send some more links to that page but keep it naked urls, branded or generic to lower the percentage of exact match backlinks. Hope this helps and let me know how it goes.

      If still struggling I can take a look for you if you like?

      • Basil says:

        James, I have the same dance as Jonny said. I have a new website age about 8 months, 4 – 5 pages stabile, but others always jumps. I think you right about over optimization.
        I’ll be happy if you can take a look and give me your consultation

  • Mohd Arif says:

    since last 2 month, I am facing this problem every 3, 4 days my site traffic goes high and another 5 or 6 days traffic goes down..I always published detail article on my site and submit every post on social media and various social bookmarking sites.
    Do you know how many days this google dance can take?

  • James Dooley says:

    Thanks for the comment. You should probably wait and see if the rankings come back up. If they don’t it could be that you have done too much at once. Try not to build a lot of links at the same time, spread it out over time instead to make it more natural.

  • Alvin Lau says:

    i noticed my articles keep going up and down if they are new. Is that normal?

  • Anthony Mark says:

    I started my web design and seo business when I was dying in hospital (burst ulcer) and with a £60 JSA. I was able to sign on sick but I didn’t want to stop working. Now I am writing to you from my office and I am grossing over £30k per year, though that has gone down from last.

    My website serps are going crazy and I am a little lost on what is going on and which course of action I should take first. I don’t want to do something that makes it worse.
    My main target keyword has always been “Internet Marketing Company” I have been on page one on Google.co.uk for that before for a month or two before PANDA. From the calls I was getting I know that getting back there will help me take my business up to the next level.

    But from the day of the latest Core update my serps have been acting crazy. I had managed to get it settled around page 5 before then but it started dancing between page 30 and page 10. Which it has been doing since. What’s strange is that currently when I search for my website from my PC at home I cannot find it anywhere in the serps. But from my office here I find it on page 10?
    I checked to make sure it was not just my personal results by using another browser that was not logged into my Google account.

    And I know that different data exchanges take time to update. I guess I should try and work out if it comes from a ‘direction’. I mean if the changes happen at home or in the office first. But I am finding it hard to keep up with the changes to figure out what’s going on. I have never quite seen anything like this before so would appreciate a second opinion.

    • James Dooley says:

      Thanks for reaching out.

      From looking at your website then you have real panda issues because of the amount of thin pages. I would strongly recommend you looking at improving your content strategy.

      Your backlinks seem quite good but if you yourself added the ‘Built by Mark Digital Media’ then I would recommend changing these links to dofollow links as they are currently set as nofollow.

      But Mark please take a look at your sites content because majority of your pages have less than 300 words so get these much more indepth.

  • I would just like to thank you for spending the time to run through the data we provided you on this. You was able to correlate it into actionable tasks for my team and appreciate all your time. I have shared your article throughout social and thanks again.

    • James Dooley says:

      It took us plenty of time but we got there in the end. More importantly we gathered the results you needed and happy with the outcome. Speak soon and keep regular checks.

  • Mark Dawson says:

    WOW the transformation since your indepth audit has been so good. The rankings have jumped in positions better than ever. Very happy with the services provided and cannot wait for the backlinks to start next month.

    • James Dooley says:

      Hahaha Mark. I could not believe how many technical issues there was but it is all clean now. There is several months of hard work because it is not just the links needed but also plenty of content needs adding also. But we will get there and start receiving plenty of leads soon.

  • hi, James, I made the 1 page site on parasite and ranked it page 1 for various keywords but now most of the keywords gone to not found from page 1 and sometimes it appears again on page 1. I am not able to figure out what is wrong? can you help?

    • James Dooley says:

      Yes I can help you out for sure. The first thing to check would be doing a link audit which we will do for free. Can you send me your website domain and couple of your keywords having trouble to rank and will let you know why?

  • Louise Keane says:

    Wow that was odd. I just wrote an very long comment
    but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyhow,
    just wanted to say wonderful blog!

  • lasertest says:

    Great post. I was checking constantly this blog and I’m impressed!
    Very helpful info specifically the last part 🙂 I care
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    certain information for a very long time. Thank you and good luck.

  • Ashish says:

    Recently (1 month 12 days ago) i published a article. my article randomly up and down (7page to 4page then after few days my article going very down – 4page to 9page)
    So, my question is WHAT SHOULD I DO NOW

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