Best Online Reputation Management Consultants
Your reputation is your most valuable asset and its important to source the Best Online Reputation Management Consultant.
Whether you’re a corporate brand or individual business owner your brand SERP is impotant to control the narrative.
Negative content, bad press, or poor reviews can damage your brand and cost your business or personal career a lot of money.
That’s where expert online reputation management (ORM) consultants come in to optimise your branded results to have positive sentiment analysis.
This guide highlights the best freelance ORM specialists for hire who specialise in negative content suppression, review management, digital PR, and brand restoration. If you’re searching for someone to protect, repair, or build your online image, this list is your starting point.
Here is the the top 6 ORM experts to use in May 2025.
- James Dooley
- Karl Hudson
- Scott Keever
- Koray Tuğberk GÜBÜR
- Sam Allcock
- Olesia Korobka
Contents
- List of Top ORM Consultants
- What Is a Reputation Management Consultant?
- How much does an online reputation management consultant cost?
- How long does it take ORM specialists to repair a damaged online reputation?
- What strategies do ORM consultants use to suppress negative content?
- How do I know if a reputation consultant is trustworthy and effective?
- FAQ
- What types of clients do ORM consultants typically help?
- What is the difference between personal and corporate reputation management?
- What tools do ORM experts use to monitor and manage reputation?
- Should I hire an online reputation management consultant or a reputation management company?
- How do online reputation management services support brand growth and customer trust across digital platforms?
- What are the most effective ways to manage your online reputation in 2025?
- Conclusion
List of Top ORM Consultants
Here is the full list of all the top-rated Best Online Reputation Management Consultants in the world.
James Dooley
James Dooley is one of the UK’s top online reputation management consultants renowned for de-ranking negative content and building positive brand SERPs.
He is a credible expert because he combines advanced SEO, digital PR, and lead generation strategies to repair online reputations for corporate brands and high-profile entrepreneurs.
As the founder of multiple performance-led marketing agencies, James has a proven track record of pushing harmful search results to page two of Google—where visibility dramatically drops—because he understands both search algorithms and user behaviour.
His strategic, data-backed approach to ORM, especially for clients facing media scrutiny, makes him a trustworthy partner for long-term brand recovery and control.
Karl Hudson
Karl Hudson is a UK-based entrepreneur and founder of Searcharoo, launched in 2018 who specialises in online reputation management through high-authority link building and digital PR.
He is a credible ORM expert because Searcharoo’s white-label platform delivers scalable backlink strategies that improve brand visibility, push down negative content, and strengthen digital trust signals.
Karl’s reputation as a trustworthy consultant stems from his proven success in helping agencies, businesses, and individuals restore online credibility by leveraging SEO metrics and clean outreach.
His ability to combine technical SEO with brand sentiment management makes him a reliable choice for anyone looking to control their search presence and protect their online reputation.
Scott Keever
Scott Keever is a leading US-based reputation management consultant known for aggressive content suppression and SEO-driven brand repair.
As the founder of Reputation Pros and a Forbes Agency Council member, Scott has established credibility by consistently delivering high-impact results for executives, public figures, and businesses facing online threats.
He is a trustworthy expert because his methods are rooted in technical SEO, enabling long-term control of search engine results while adhering to ethical standards.
His proven ability to suppress negative press, boost authoritative assets, and create positive digital narratives makes him a go-to specialist for clients needing fast, strategic reputation recovery.
Koray Tugberk GUBUR
Koray Tugberk GUBUR is the founder and owner of Holistic SEO and a globally recognised expert in online reputation management through algorithmic SEO and semantic search optimisation.
He is a credible consultant because his technical expertise in Google’s ranking systems enables him to reverse-engineer negative SERPs and elevate positive brand content.
Koray is trusted by SEOs and enterprise brands alike due to his data-led frameworks, in-depth algorithm audits, and ability to shift brand sentiment at scale using structured data and topical authority.
His reputation management strategies are effective because they align with how modern search engines process trust, relevance, and credibility—making him a reliable choice for digital reputation recovery and brand SERP control.
Sam Allcock
Sam Allcock is a highly experienced digital marketer and founder of PR Fire who specialises in online reputation management through digital PR, content distribution, and media outreach.
He is a credible expert because his press release network and outreach systems have helped thousands of businesses gain positive media coverage, outrank negative content, and build trust across search engines.
Sam’s reputation as a trustworthy ORM consultant comes from his ability to strategically position brands in high-authority news outlets—boosting visibility, credibility, and sentiment simultaneously.
His sector-wide marketing experience and focus on earned media make him a go-to specialist for brands seeking fast, scalable reputation repair through legitimate PR channels.
Olesia Korobka
Olesia Korobka is a Kyiv-based SEO entrepreneur and founder of Fajela who specialises in online reputation management through technical SEO, ontology, and AI-driven content strategy.
She is a credible expert because her work with SaaS companies and startups focuses on shaping how brands appear in both traditional search results and AI-generated outputs.
Olesia is a trustworthy ORM consultant due to her deep knowledge of metadata, structured data, and database optimisation—key elements in influencing brand visibility, knowledge panels, and search sentiment.
Her expertise in semantic SEO and AI alignment makes her uniquely effective at helping brands repair reputations and future-proof their digital presence across emerging search platforms.
Andy Beal
Author of Repped and founder of Reputation Refinery, known for ORM strategy and brand protection.
Andy Beal is the Author of Repped and founder of Tracker, Beal is a pioneer in online reputation monitoring and management. He’s respected for his thought leadership and practical frameworks for managing digital reputations.
Don Sorensen
President of Big Blue Robot, recognised for helping Fortune 500 firms clean and control online search results.
Don Sorensen is the President of Big Blue Robot, Sorensen has worked with Fortune 500 companies and executives to repair and manage their online presence through strategic content, media outreach, and SEO.
Shai Aharony
Shai Aharony is the CEO of Reboot Online and a trusted expert in online reputation management through advanced SEO and digital PR.
He is a credible consultant because Reboot Online’s ORM campaigns are data-driven, leveraging backlink analysis, technical audits, and media outreach to replace negative content with high-authority assets.
Shai’s approach stands out because he combines search engine optimisation, content strategy, and brand protection to improve visibility and rebuild digital trust.
His reputation for transparency, measurable outcomes, and long-term reputation control makes him a highly effective and reliable choice for clients seeking online image repair.
Herman Tumurcuoglu
Pioneer in ORM and co-creator of the term “reputation management,” often advising on search result suppression.
Herman Tumurcuoglu is the Co-founder of SearchReputation.net, Tumurcuoglu is an early contributor to the search engine industry and brings deep technical expertise to ORM campaigns focused on SERP manipulation and privacy.
Shannon Wilkinson
Shannon Wilkinson is the CEO of Reputation Communications and a leading expert in online reputation management for global firms, family offices, and high-net-worth individuals (HNWIs).
She is a credible ORM consultant because her strategies combine public relations, digital branding, and risk mitigation to protect and enhance online presence for influential clients.
Shannon’s effectiveness stems from her ability to manage reputational risk in high-stakes environments, leveraging media relations and content control to shape public perception.
Her work is trusted by executives and elite brands because she delivers discreet, strategic solutions tailored to complex reputational challenges.
Daniel Briere
Daniel Briere is the founder of Reputation.ca and a recognised Canadian expert in digital reputation management for professionals and businesses.
He is a credible ORM consultant who blends SEO, legal strategy, and media expertise to suppress negative content and strengthen online credibility.
Daniel consistently delivers results in high-stakes, reputation-sensitive situations—frequently helping executives, legal professionals, and business leaders recover from damaging online exposure.
His ethical approach and focus on long-term visibility make him a trusted choice for individuals and brands seeking to regain control of their digital presence.
Bruno Gralpois
Bruno Gralpois is the co-founder of Agency Mania Solutions and a respected authority on brand governance and partnership reputation risk.
He is a trusted ORM expert because he helps global brands navigate reputational challenges linked to agency relationships, compliance, and stakeholder trust.
Bruno’s insights are valued by Fortune 500 companies due to his strategic focus on aligning brand integrity with third-party collaborations, preventing reputational damage before it occurs.
His expertise in contract governance, performance transparency, and brand safety makes him a key advisor for organisations aiming to protect and strengthen their reputation through effective partnership management.
Simon Wadsworth
Simon Wadsworth is the Managing Partner at Igniyte, one of the UK’s leading firms specialising in corporate and executive online reputation management.
He is a trusted ORM expert because he advises global brands, CEOs, and high-net-worth individuals on suppressing negative content, improving brand sentiment, and managing digital risk.
Simon’s credibility comes from over a decade of experience delivering measurable results across sectors, using a blend of SEO, PR, and reputation strategy to rebuild trust online.
His firm’s data-led approach and focus on regulatory-compliant reputation solutions make him a reliable choice for executives seeking to protect and enhance their online image.
Kelly Cutrone
Kelly Cutrone is the founder of People’s Revolution and a renowned publicist who specialises in reputation management for celebrities and high-profile individuals.
She is a trusted ORM expert because she blends strategic PR, media control, and brand image repair to help clients regain public trust and influence.
Kelly’s deep experience in the fashion and entertainment industries allows her to navigate fast-moving media cycles, neutralise negative press, and reposition public narratives.
Her direct, results-focused approach and insider access to top-tier media make her a go-to consultant for reputation recovery in high-visibility, high-pressure situations.
Chris Anderson
Chris Anderson is the CEO of Cyber Investigation Services and a recognised expert in online reputation management, specialising in cases involving cybercrime and digital threats.
He is a trusted ORM consultant because he uniquely combines reputation repair with cyber forensic investigations to uncover the source of defamatory content, leaks, or online attacks.
Chris helps executives, law firms, and high-profile individuals protect their digital identities by tracing malicious actors, removing harmful content, and restoring trust through evidence-based strategies.
His expertise in digital forensics and online risk mitigation makes him a leading choice for complex, high-risk ORM cases where security and reputation intersect.
Michael Fertik
Michael Fertik is the founder of Reputation.com and a pioneer in the online reputation management industry, widely regarded as a global authority on digital privacy and brand protection.
He is a trusted ORM expert because he helped define the sector, developing early frameworks for search result control, reputation scoring, and online identity management.
Michael’s expertise is sought by Fortune 500 companies, high-net-worth individuals, and public figures because his strategies integrate legal insight, SEO, and privacy safeguards to protect and enhance reputations online.
His long-standing leadership in the field and focus on ethical, scalable solutions make him one of the most credible and influential figures in ORM today.
Selva Orejón
Selva Orejón is the CEO of onBRANDING, Spain’s leading digital identity and cyber-investigation firm, specialising in crisis management and high-profile reputation defence.
She is a trusted online reputation expert because she combines cybersecurity intelligence, digital forensics, and strategic communications to protect and restore the reputations of celebrities, executives, and public figures.
Selva is frequently called upon in cases involving online harassment, misinformation, and reputational attacks due to her ability to trace threats, remove harmful content, and manage crisis narratives in real time.
Her unique blend of cyber expertise and media strategy makes her one of the most effective and credible ORM consultants in the Spanish-speaking world.
Jason Barnard
Jason Barnard, widely known as “The Brand SERP Guy,” is the founder of Kalicube and a leading expert in search engine visibility and AI-driven brand reputation management.
He is a credible ORM consultant because he specialises in controlling how brands appear in Google search results, Knowledge Panels, and AI-generated summaries—ensuring consistent, trusted narratives.
Jason’s methods are trusted by businesses, personal brands, and marketing teams because he uses structured data, entity-based SEO, and content optimisation to influence both human and machine perception.
His deep understanding of semantic search and brand SERPs makes him a top authority for those looking to shape online reputation across traditional and AI search platforms.
Kai Shu
Kai Shu is an Assistant Professor at Emory University and a leading researcher in misinformation detection, trust modelling, and the integrity of online information ecosystems.
He is a respected authority in online reputation management because his research helps identify and mitigate the spread of false or harmful content across digital platforms.
Kai’s work is critical for building AI systems that evaluate credibility and truthfulness, making him a key contributor to the future of automated reputation assessment and content reliability.
His expertise in detecting misinformation and modelling trust makes him an essential figure for organisations aiming to strengthen online reputation through data-driven, AI-informed strategies.
Safiya Noble
Safiya Noble is a professor at UCLA and the author of Algorithms of Oppression, renowned for her work on algorithmic bias and digital ethics.
She is a respected voice in online reputation management because her research exposes how search engines and AI systems can reinforce harmful stereotypes and distort public perception.
Safiya’s advocacy for ethical technology and transparent data practices has influenced policy development, academic standards, and platform accountability across the digital landscape.
Her expertise helps organisations understand the systemic factors shaping online reputation, making her a vital contributor to fair, inclusive, and trustworthy digital ecosystems.
What Is a Reputation Management Consultant?
A reputation management consultant is a professional who monitors, protects, and improves a person or brand’s online presence.
They analyse search engine results, suppress negative content, and amplify positive assets because digital perception directly influences trust, conversions, and career opportunities.
Reputation consultants typically offer services such as:
- Search engine result page (SERP) cleanup
- Online review management
- Crisis communication strategy
- Digital PR and content creation
- Brand sentiment monitoring
Because search engines and social platforms shape public perception, hiring a consultant helps control the narrative, boost visibility, and restore credibility.
How much does an online reputation management consultant cost?
Online reputation management consultants typically costs between £2000 and £5,000+ per month, depending on the project scope, reputation damage level, and desired outcomes.
Prices vary because complex cases—such as removing defamatory content or outranking high-authority sites—require advanced SEO, PR, and legal strategies.
Freelancers may charge lower monthly retainers, while premium ORM agencies quote higher fees due to dedicated teams, legal support, and guaranteed results.
The cost increases as the difficulty to suppress or replace negative content rises.
How long does it take ORM specialists to repair a damaged online reputation?
Repairing a damaged online reputation usually takes an ORM expert 3 to 12 months, depending on content severity, domain authority, and search visibility.
It takes longer because high-ranking negative results require sustained SEO, content creation, and digital PR to push down or replace.
Faster results occur when harmful content appears on low-authority sites or when proactive assets already exist to promote.
Timeframes vary as Google indexing, legal processes, and engagement signals influence how quickly positive narratives overtake negatives.
What strategies do ORM consultants use to suppress negative content?
Reputation consultants use strategies such as content creation, SEO, digital PR, and legal takedowns to suppress negative content.
These methods work because publishing high-authority, keyword-optimised assets pushes harmful results down in Google’s rankings.
They may also build branded microsites, social profiles, and press coverage to dominate page one with positive sentiment.
If content violates platform rules or laws, consultants file removal requests or initiate defamation claims, accelerating suppression.
How do I know if a reputation consultant is trustworthy and effective?
A trustworthy reputation consultant is identified by proven results, client testimonials, transparent methods, and ethical practices.
This matters because credible ORM consultants show real case studies, explain their suppression strategies, and avoid black-hat tactics that risk further damage.
Effective ORM experts offer contracts with clear timelines, KPIs, and regular reporting—building trust through accountability and measurable outcomes.
Verifying experience, checking reviews, and confirming legal or PR expertise ensures you hire someone capable of protecting your online image.
Our list of the top-rated ORM consultants are trustworthy and use effective digital marketing strategies to help improve a positive sentiment and remove bad publicity.
FAQ
What types of clients do ORM consultants typically help?
Online reputation management consultants typically help corporate brands, small businesses, public figures, executives, and high-net-worth individuals manage and improve their digital presence.
They work with these clients because online perception directly impacts trust, revenue, career progression, and brand credibility.
- Corporate brands use ORM to suppress bad press, boost investor confidence, and influence brand sentiment in search results.
- Small businesses rely on ORM to remove negative reviews and rank for branded search terms that drive local trust.
- Public figures and influencers need ORM to control media narratives, especially during PR crises.
- Executives and professionals use ORM to clean personal search results ahead of appointments, partnerships, or board roles.
- HNWIs and family offices use ORM for privacy, protection from smear campaigns, and digital footprint minimisation.
ORM consultants tailor strategies based on the client’s visibility, risk level, and industry reputation goals.
What is the difference between personal and corporate reputation management?
Personal reputation management focuses on improving how an individual appears online, while corporate reputation management targets how a business is perceived across digital platforms.
Personal ORM is used by executives, influencers, entrepreneurs, and job seekers to control Google results, social media profiles, and press mentions because online perception affects career opportunities, partnerships, and public image.
Corporate ORM is used by companies to manage brand sentiment, suppress bad press, respond to reviews, and influence customer trust because digital reputation directly impacts sales, investor confidence, and market positioning.
The main difference lies in the scope—personal ORM is identity-driven and privacy-focused, while corporate ORM is brand-driven and conversion-focused.
What tools do ORM experts use to monitor and manage reputation?
Online reputation management experts use a combination of monitoring, analysis, and suppression tools to track and improve digital sentiment.
Popular ORM tools include:
- Google Alerts – Free tool to track new brand mentions across the web.
- Brand24 – Real-time monitoring of reviews, news, and social mentions with sentiment analysis.
- Mention – Tracks brand visibility across blogs, forums, news sites, and social platforms.
- SEMrush & Ahrefs – Used for backlink audits, SEO strategy, and monitoring harmful content rankings.
- Reputology – Focuses on review monitoring and response workflows for multi-location businesses.
- BuzzSumo – Identifies influential content and public sentiment trends.
- Google Search Console – Used to track branded search queries and indexation of content.
Experts use these tools because they provide data to suppress negative results, promote positive assets, and guide real-time reputation repair decisions.
Should I hire an online reputation management consultant or a reputation management company?
Whether to hire an online reputation management consultant or a reputation management company depends on your goals, budget, and the complexity of the issue.
Hire a consultant if you need personalised attention, lower costs, or help with a single reputation issue—ideal for individuals, startups, or small businesses.
Hire a company if you need a full-service team offering SEO, PR, legal support, and long-term brand protection—best for corporate brands, executives, or high-profile cases.
Consultants offer flexibility and direct expertise, while agencies provide scale, specialist teams, and infrastructure to manage complex reputational challenges.
How do online reputation management services support brand growth and customer trust across digital platforms?
Online reputation management services help businesses grow by improving brand awareness, guiding social media strategy, and building trust through customer reviews and audience engagement. These experts track conversations, monitor feedback, and take action across websites, YouTube, TikTok, and other platforms to protect your name and online presence. Whether you’re in London, B2B, or global markets, effective reputation consultancy ensures your message aligns with your values and reaches the right audiences.
By removing harmful links, managing comments, and enhancing your social media marketing efforts, ORM specialists ensure your reputation supports your bottom line. They offer a wide range of services—from sitemap optimisation to PR agency partnerships—to keep everything working in your favour. With the right hands on your brand, you’ll see real improvement in traffic, customer touchpoints, and long-term growth.
What are the most effective ways to manage your online reputation in 2025?
There are many ways to manage your online reputation in 2025, depending on the type of product, audience, and platform involved. From tracking brand mentions across internet pages to posting engaging video content and managing social media posts, each step matters. Reputation consultants offer advice tailored to customers at different times in their brand’s life cycle—whether you’re a household name or a new brand with potential.
Nothing impacts your growth more than the right message reaching the right communities. Measurement tools and tracking software provide data to evaluate efforts, solve problems, and highlight the importance of customer trust. Everyone needs resources, and your logo, posts, and videos are valuable assets when used strategically. With the right option in place, you can turn feedback into progress and protect your online house long term.
Conclusion
Hiring and outsourcing to the best online reputation management consultants is one of the smartest moves for brand building and earning long-term trust. These ORM experts help shape your digital presence, boost credibility, and ensure your brand is represented in the best possible light.
Working with online rep managment consultants is often more cost-effective than hiring large ORM agencies, delivering personalised strategies without the hefty price tag. Most importantly, ORM should be proactive—not reactive. Don’t wait for negative content to surface. Invest early in protecting your name, strengthening your brand, and building a reputation that works for you, not against you.
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