Trust-Based Revenue Share Lead Generation Model

Many people in the SEO community ask why do you offer a guaranteed ROI and only payments on converted jobs? And more importantly how the hell do you track they pay you on conversions?

After over 16 years of lead generation we have generated over two million leads online via organic SEO and work in hundreds of different industries in the UK. So lets explain “Why We Offer Lead Generation on a Trust-Based Revenue Share Model”.

Many agencies avoid revenue share deals because they fear not getting paid. But at Fatrank.com, we’ve built our entire model around trust-based lead generation — and it’s worked better than any system we’ve used before.

Do You Track All Conversions On Leads Generated?

No, we personally do not track conversions on leads generated and rely on honest customers we work with.

You might be asking: “Why not track every conversion?” Here’s why.

Tracking Conversions Across Every CRM Is Inefficient

• CRM systems are too varied: Each client uses a different CRM, making it impossible to integrate cleanly at scale. Tracking across them becomes time-consuming and unreliable.
• Chasing sales data damages relationships: Assigning staff to track conversions led to constant follow-ups, creating tension. Clients felt harassed. It shifted the relationship from partnership to pressure.
• Dishonest clients will still find a way: We found that no matter how many team members we assigned to monitor sales, if someone wanted to hide conversions, they would. It’s a waste of resource and trust.

We Let Trust Do the Filtering

• Bad clients reveal themselves: If a client starts hiding conversions or avoids paying, the performance reflects that. We stop sending leads, and those leads are passed to a better-paying contractor.
• The best clients always rise: Reliable, long-term partners naturally pay what’s fair, stay loyal, and refer others. It’s how we’ve built a high-quality client base.
• ⁠Smart business owners don’t cut off their own lead source: No savvy entrepreneur burns the bridge to a consistent stream of leads. Good operators know the value we bring and protect it.

Our Culture Thrives on Trust

• Trust builds better partnerships: When we trust clients to report fairly, the relationship flourishes. There’s mutual respect, open communication, and long-term alignment.
• Our team is happier and more productive: No micromanagement. No chasing. Just good energy and great clients. The culture this creates is worth more than any software tracking tool.

The Results Speak for Themselves

• We get better reviews and more referrals: Because we deliver clear ROI, clients promote us. Our inbound referrals and 5-star reviews continue to grow organically.
• ⁠Clients often pay more than we’d have charged: Just like the restaurant that let customers decide what to pay — and made more than with fixed prices — our clients often overpay when they feel valued and in control.

What Is a Revenue Sharing Business Model in Lead Generation?

A revenue sharing model means clients only pay a percentage of sales generated from leads. It aligns incentives, reduces upfront costs for clients, and motivates the lead gen partner to focus purely on performance.

Our founder James Dooley is very familiar with Revenue Sharing Business Models because also is active in the iGaming affiliate space and most affiliate deals are using Revenue Sharing Business Model incentives.

What Happens If You Find a Client Is Dishonest?

If a client is found underreporting or avoiding payment, lead supply is immediately paused.

Trust is the foundation — without it, the partnership ends, and those leads are redirected to better-aligned businesses.

Any successful business person will pay for successful leads and if anything would pay nicely because want more of the same type of leads.

What Are the Benefits for Your Customers?

Clients benefit from zero-risk lead generation.

They only pay for results, retain cash flow flexibility, and scale without upfront marketing costs.

This model aligns our incentives with theirs — we only win when they do.

What Are the Benefits for Fatrank?

By choosing partners carefully, Fatrank avoids time-wasting clients and focuses solely on those who value performance. This leads to long-term recurring revenue, referrals, and a happier, more efficient internal team.

The relationship from our team to customer is the best I have ever seen in any business because every single telephone call and meeting is about growth and happy conversations.

How Do You Know Clients Are Reporting Sales Accurately?

Patterns always reveal the truth. Over time, low conversion rates from one client — while others perform well — highlight issues.

If a client’s numbers don’t align with expectations, we review, communicate, and if needed, redirect leads.

How Do You Qualify Clients Before Sending Leads?

Before leads begin, we vet each business for reputation, sales process, and service quality.

Trust is earned on both sides — we ensure our leads are going to reliable companies that can convert and deliver value.

Check out the article on why we decline some clients for lead generation service.

Do Any Other Agencies Offer Lead Generation Without Tracking Conversions or Contract?

No, we don’t know anyone else daft enough to run a risky model like this.

But truthfully, it works unreal for our business. The trust-first approach filters out the wrong clients, strengthens relationships, and delivers results that fixed models rarely achieve.

Our trust based lead generation service is unique and works brilliantly for our team and all our clients we send enquiries to are more than happy.

Final Thoughts

A trust-based revenue share model isn’t for everyone. It takes confidence, consistency, and integrity. But when done right, it attracts better clients, builds stronger relationships, and creates a winning culture.

That’s why we’ve chosen to ditch the trackers and embrace trust.

If you’re a business owner who values fairness and performance, we’d love to hear from you.

Kasra Dash

Paid Ads Expert | Business Investor

Kasra Dash is a Scottish entrepreneur. He has helped hundreds of businesses with SEO, improving their websites. Kasra is concentrating his time on B2B Lead Generator and being a Business Growth Specialist in 2025.