Fractional CMO

Throughout the years I have helped businesses grow online and helped with SEO, PPC, Social Media, Traditional Marketing and media buying.

My role has been named as an SEO specialist, growth hacker or marketing consultant.

But recently I was hired to be a Fractional CMO for a large brand who wanted to grow faster.

The role was an interim position that included part time hours in being the chief marketing officer to assist with the direction and budgeting of growth.

If you want to build unstoppable growth it is highly recommended to hire a Fractional CMO specialist.

In this article, I will explain how business owners can grow faster with a Fractional Chief Marketing Officer.

What is a Fractional CMO?

A Fractional CMO is a part time chief marketing officer.

A qualified Fractional CMO provide strategic leadership and expertise to help companies achieve their marketing goals.

A “Fractional CMO” help companies execute inbound marketing campaigns using a proven acquisition framework.

Some businesses looking to grow hire a Fractional CMO as an interim CMO to help temporarily until they source a full time, permanent marketing consultant.

Think of a Fractional CMO as a strategic partnership. The Fractional CMO Services could be the fuel your organisation needs to spark critical growth and maximize ROI on all your other sales and marketing expenditures.

Statistics show that when companies look to hire a interim CMO (i.e. Fractional CMO) they keep these long term because of the many benefits they bring to growing the brand.

Fractional CMO Benefits

Hiring a Fractional CMO offers several benefits:

  • Cost-Effectiveness: Businesses save on the high costs associated with a full-time CMO by paying only for part-time services.
  • Expertise and Experience: Access to a seasoned marketer’s strategic insights without the commitment to a full-time position.
  • Flexibility: Ability to scale marketing efforts up or down depending on current business needs without long-term commitments.
  • Fresh Perspectives: Fractional CMOs bring new ideas and approaches from their experience across various industries.
  • Quick Impact: They can quickly identify areas for improvement and implement strategies that produce immediate results.
  • Reduced Risk: Easier exit strategies and lower stakes compared to hiring a full-time executive.

These benefits make a Fractional CMO particularly attractive for companies looking to grow efficiently and effectively.

Why you should hire a CMO?

Hiring a Chief Marketing Officer (CMO) offers substantial advantages for businesses:

  • Strategic Leadership: A CMO provides direction for the marketing department, aligning marketing strategies with business goals to drive growth.
  • Brand Development: They play a critical role in brand positioning, helping to define and communicate the brand’s identity and values to the market.
  • Customer Insights: CMOs leverage data analytics to understand customer behaviors and preferences, enabling more targeted and effective marketing campaigns.
  • Innovation: They foster innovation in marketing tactics and technology, ensuring the company stays ahead in competitive markets.
  • Stay Ahead of Competitors: A successful Fractional CMO can help a business stay ahead of its competitors by monitoring market trends, tracking customer behaviour, and analysing industry data.
  • Cross-Functional Collaboration: CMOs often work closely with other departments, ensuring marketing strategies are integrated across the business for maximum impact.
  • Revenue Growth: Through strategic marketing initiatives, CMOs aim to drive sales and increase revenue, directly impacting the company’s bottom line.
  • Online Reputation Management: Effective reputation management ensures that a business maintains a positive online presence, enhances its visibility in search engine results, and ultimately drives growth by attracting and retaining customers. It’s not just about damage control – it’s about actively shaping the narrative around your brand.

These factors underscore the importance of a CMO in steering a company’s marketing efforts towards sustained growth and success.

How much does a fractional CMO cost?

The average costs of a fractional CMO charges an hourly rate between £300-£400 per hour for their services.

The rates for fractional CMO monthly retainers vary from £2,000 to £10,000 per month, depending on how many days per week they are expected to work.

These costs are generally much lower than the salary and benefits package of a full-time CMO, which can be significantly higher, especially in large corporations or competitive industries. This makes a Fractional CMO a cost-effective option for businesses seeking high-level marketing expertise without the full-time commitment.

The prices of a Fractional CMO can vary widely based on factors such as the size of the company, the scope of responsibilities, industry, and geographical location.

Is a fractional CMO worth it?

Hiring a Fractional CMO can be highly beneficial, especially for businesses that need strategic marketing expertise but aren’t ready or able to commit to a full-time Chief Marketing Officer.

Sometimes business owners do not see the woods for the trees and an advanced fractional CMO can bring a fresh perspective as come from diverse backgrounds and can inject new ideas and approaches, revitalising the business growth plans.

Fractional CMOs bring expertise and strategic insights that can be crucial for crafting effective marketing strategies.

They offer flexibility to scale their involvement up or down based on your business’s needs, adapting quickly to changes in your operations.

For businesses looking to enhance their marketing capabilities without a substantial permanent investment, a Fractional CMO offers a practical and effective solution.

How many hours does a fractional CMO work?

Fractional CMOs typically would work 10-15 hours per week or an estimated 60 hours per month.

The number of hours a Fractional CMO works can vary significantly depending on the needs of the business and the specific agreement.

Fractional CMOs are often hired on a part-time basis and do not make the same amounts as the in-house CMO or Marketing Director would for a full work week.

This flexible schedule allows them to adapt to the varying demands of different businesses while providing strategic marketing leadership without the full-time commitment of a traditional CMO role.

Who needs a fractional CMO?

A Fractional CMO is particularly beneficial for several types of organizations:

  • Startups and SMEs: These businesses often require expert marketing leadership but may not have the resources to afford a full-time CMO.
  • Growing Companies: Companies in growth phases that need strategic marketing to scale effectively but aren’t ready for a full-time hire.
  • Businesses Undergoing Change: Organizations that are restructuring or pivoting their business model can benefit from a Fractional CMO’s expertise on a temporary basis.
  • Companies Lacking Expertise: Businesses that lack depth in their marketing strategies or need a professional to streamline and focus their marketing efforts.
  • Organizations Seeking Innovation: Companies looking to inject new ideas and practices into their marketing strategies without a long-term commitment.

These organizations often find that a Fractional CMO brings the necessary strategic insight and leadership to drive their marketing efforts forward efficiently and effectively.


A Fractional CMO serves as a part-time Chief Marketing Officer, guiding the strategic planning and budget management within the marketing department.

These professionals are ideal for organisations requiring executive-level marketing expertise without the commitment to a full-time position.

A Fractional CMO is adept at overseeing various aspects of both digital marketing and traditional advertising, effectively driving traffic and engagement.

Through my extensive experience, I have assisted thousands of businesses in reducing costs and increasing profits by developing marketing strategies uniquely tailored to each brand’s needs.

Companies benefit from customised marketing plans designed to align with their budgetary constraints and growth objectives.

Get in touch today and find out more about hiring a Fractional CMOs.

Popular Questions

How to become a fractional CMO?

Becoming a Fractional CMO involves a blend of experience, skills, and strategic positioning.

Here are the key steps to become a fractional CMO:

  • Gain Experience: Accumulate extensive marketing experience, preferably in various industries or through different roles within marketing, such as digital marketing, brand management, and strategic planning.
  • Develop Leadership Skills: Strong leadership and communication skills are essential. Experience leading teams and managing budgets is crucial.
  • Specialise and Certify: Consider specializing in areas like digital marketing, analytics, or strategic marketing management. Certifications from recognized bodies in marketing or business management can enhance credibility.
  • Build a Network: Networking is vital. Build relationships with industry professionals and maintain connections with past employers and clients.
  • Market Yourself: Create a strong personal brand that highlights your expertise and successes. Utilize LinkedIn and other professional platforms to showcase your skills and thought leadership.
  • Start Consulting: Initially, you might start with consulting projects to build a portfolio of successful case studies and client testimonials.
  • Set Clear Offerings: Define what specific services you offer, how you deliver results, and your working model (e.g., hours per week, types of projects).

By following these steps and consistently delivering results, you can successfully transition into a role as a Fractional CMO.

When Should You Hire A Fractional CMO?

You should consider hiring a Fractional CMO under the following circumstances:

  • Rapid Growth: If your business is growing quickly and you need strategic marketing expertise to manage this growth effectively.
  • Budget Constraints: When full-time executive hires are financially impractical, but you require senior marketing leadership.
  • Launching New Products: A Fractional CMO can provide expertise in launching new products or entering new markets.
  • Need for Specialised Skills: If your current team lacks specific marketing skills or strategic depth, a Fractional CMO can fill these gaps.
  • Scaling Marketing Efforts: When your business is ready to scale up marketing efforts but needs strategic guidance to ensure efficiency and effectiveness.
  • Transitional Periods: During times of transition or significant change within the company, a Fractional CMO can provide stability and direction.

Hiring a Fractional CMO at these critical points can provide your business with the strategic oversight necessary to navigate challenges and leverage opportunities effectively.

What Does a Fractional CMO Do?

A fractional CMO leads a marketing department.

Their responsibilities include:

  • SEO strategies (content and link building)
  • PPC (Google adwords campaign)
  • Social Media Advertising (facebook ads, youtube ads, instagram ads and twitter ads)
  • Traditional Advertising (TV, radio, billboards)
  • Media Buying (lead generation and affiliates)

The core role of a fractional CMO is developing and overseeing the overall strategy, managing team members and outcomes, and the hiring and firing of marketing staff.

Fractional CMOs provide guidance on budget allocation, manage marketing teams or agencies, and continually analyse data to make data-driven adjustments and improvements.

Understanding the organisations goals, target audience, and industry the Fractional CMO can craft a tailored marketing strategy and provide the CEO or investors Reporting & KPIs.

Unlock Your Growth By Hiring a Fractional CMO

As a professional fractional marketing agency we employ a dozen high-level fractional chief marketing officers, who can assist unlock your growth.

Other names for the Fractional CMO service are:

  • Hiring a Interim CMO Service
  • Hiring a Virtual CMO Service
  • Hiring a Part Time CMO Service
  • Hiring a Outsourced CMO Service
  • Hiring a Freelance marketing consultant
  • Hire a Chief Marketing Officer freelancer

Our virtual chief marketing officer service is a great value option and we provide zero long term contracts so you can cancel at any time.

If you want more leads generating or looking to grow your sales then fill in the contact form here.

Why is James Dooley the best fractional CMO?

James Dooley is an advanced SEO specialist who provides a guaranteed return on investement for lead generation in the United Kingdom.

If you are a UK organisation and looking to grow your online presence James Dooley was recently voted the “number one UK Fractional CMO” specialist at the digital search awards.

James Dooley is known for rank and rent lead gen, previously known as a growth hacker and is nowadays seen as a digital entrepreneur.

James Dooley is the best Fractional CMO for his large network of providers who can assist businesses in any indsutry to thrive and grow.

James Dooley is known for the saying “If you do not innovate, you will evaporate” and always finding ways to stay ahead of competition and strive for greater things.