Identify The Root, Rare, and Unique Attributes Of An Entity

Imagine thinking you are good at writing SEO-optimized content and meeting someone like Koray Tugberk GUBUR who completely makes you out to be a novice.

That is exactly what happened to me when I took the Topical Authority and Semantic SEO Course (which I highly recommend).

Back to the drawing board in understanding the power of semantics, patterns, and microsemantics along with senential NLP to rank higher on web search engines such as Google by providing higher relevance, and better query responsiveness.

In this guide, all I am going to explain is the importance of identifying The Root, Rare, and Unique Attributes Of An Entity.

Attribute Types for Semantic Content Network

Here are the different attribute types for Semantic Content Networks.

The Semantic Content Networks use the attribute types and dimensions listed below.

  • Root
  • Rare
  • Unique

Unique Attributes

Unique attributes refer to qualities, characteristics, or properties that are distinct and exist in a singular form within a specific context.

These attributes are one-of-a-kind and are not replicated or duplicated.

A unique attribute could be an identifier assigned to each record that ensures no two records have the same value for that particular attribute.

Rare Attributes

Rare attributes are characteristics or properties that occur infrequently or in low numbers within a given population or dataset.

They are not as common as other attributes and may stand out due to their scarcity or unusual nature.

In a collection of items, a rare attribute could be a special feature that is present in only a few items compared to the majority.

Root Attributes

Root attributes are fundamental or foundational characteristics that form the basis or foundation for other attributes in a system or structure.

They are essential and often influence or determine the presence and behavior of other attributes within a system.

Root attributes are typically at the core of a system and can have a cascading effect on related attributes.

Attributes Connect The EAV Model

The attributes connect the E-A-V data structure and help search engines generate answer terms and match the context terms.

Using the Entity-Attribute-Value (EAV) model while structuring an article helps an SEO to have a better understanding of search engines.

Content briefs create the macro-micro context connections that are arranged based on attribute prioritization.

Attribute filtering helps content writers understand which attributes to process first and which to skip for a specific article.

The macro and micro context connections create intelligent and aware methodologies for contextual consolidation and topicality signals, along with information richness, and density.

What is the Entity-Attribute-Value (EAV) model?

The Entity-Attribute-Value (EAV) model is a data modeling technique all SEOs should understand for Google algorithms.

Google has trillions of web pages to index and has to store and retrieve data in a flexible and scalable way.

Google uses the EAV model, which uses three main components: entities, attributes, and values.

Choosing the right attributes with accurate values from text involves different types of attribute prioritization to provide better contextual relevance, and to specify for the search engine. Deciding the right attributes, or prominent-popular-relevant attributes, for question generation and answer pairing helps a search engine process the text and meaning that can come from content.


Is Entity SEO The Holy Grail?

Most SEOs place too much emphasis on entities while ignoring attributes.

The attributes are more important than entities to classify the context and cluster the documents with certain types of queries from certain search behavior patterns.

Google uses E-A-V and Object-Attribute-Value along with Subject, Predicate, and Object data structures.

The attributes connect the entity with the value, which is great for answering all question-based searches.

Sentence Structure Analysis

Understanding the subject, predicate, and object is essential for analyzing sentence structure.

Content writers need to understand the meaning of a sentence and construct coherent and grammatically correct sentences.

These concepts are also foundational in natural language processing (NLP) and computational linguistics.

Subject, predicate, and object are terms used in linguistics and sentence structure analysis to break down the components of a sentence.


The subject is the main entity or noun in a sentence that typically performs the action described by the verb.

It indicates what or who the sentence is about. For example, in the sentence “James Dooley drank a beer”, “James Dooley” is the subject.


The predicate is the part of the sentence that contains the verb and provides information about what the subject is doing.

It includes the verb and any other words or phrases associated with the action. Using the previous example, “James Dooley drank a beer” is the predicate, and “drank” is the verb.


The object is a noun or noun phrase that receives the action of the verb or is otherwise affected by the action.

It answers the question “what” or “whom” in relation to the action. In the sentence “James Dooley drank a beer,” “the beer” is the object of the action “drank.”

What is the most important attribute of SEO?

In the context of SEO (Search Engine Optimization), all unique, rare, and root attributes have significance, but their importance depends on the specific strategy and goals of your SEO efforts.

Attributes are fundamental for organizing, describing, and analyzing data in various domains, allowing for a better understanding and representation of the subjects or entities under consideration.

Ultimately, the effectiveness of your SEO strategy depends on finding the right balance between optimizing essential root attributes and leveraging unique or rare attributes to create a compelling and distinguished online presence.

Your approach should align with your business objectives and target audience to achieve the desired SEO outcomes.

But if we had to place in order of importance for attributes in SEO it would be:

1. Unique Attributes

Unique attributes can help your website stand out from the competition.

These could be specialized expertise, distinct features, uncommon content, or innovative offerings that differentiate your site.

Unique attributes can be crucial for attracting a specific target audience, gaining recognition, and earning valuable backlinks.

They contribute to the uniqueness and appeal of your website in the eyes of both users and search engines.

2. Root Attributes

Root attributes are central to the corpus of the search intent.

The root attributes are the fundamentals of the page and are very important to the core focus.

A well-rounded SEO strategy often involves optimizing for root attributes to establish a solid foundation for your website’s visibility and performance.

3. Rare Attributes

Rare attributes are important factors to include that are not as commonly used as the root entity.

Integrating rare attributes can provide an edge in competitive markets and give you the additional value for Google to improve your rankings.


Koray Tugberk GUBUR is a walking/talking Google Patent encyclopedia, and I will be honest, he is so intelligent, and he scares me at times.

I am sure my analysis of the unique, rare, and root attributes is completely inadequate, so I recommend you check out the more comprehensive guide here: Importance of Entity, Attribute, Value (EAV) Architecture for SEO: Choosing the Right Attributes with Accurate Values from Text or better still and go purchase his semantic course.

My whole mindset now on content creation is to understand concepts such as Topical Authority, Topical Maps, Cost-of-retrieval, Information Responsiveness with Ranking State, Initial Ranking, and Re-ranking Analysis.

The concepts are found and used to complete the working principles of Semantic Content Networks, which are vital for any search engine optimization specialists looking to create high-quality content to rank in Google SERP.

Improve your knowledge to communicate with the search engine, and feed the algorithms with the data that tells the website to decrease the “cost of retrieval,” increase the “contextual relevance,” and use better “semantic content networks” to provide “topical authority.”

Every website has a better “rankability” possibility in the “comparative ranking algorithms.” The initial and re-ranking algorithms of Google can be analyzed, and provide further potential for any website.

Note to Reader: Parts of the content I have just lifted from Koray’s comments online on social media (and better to keep the wording exact). Koray is the brains behind the idea, and this article is to give my writers a more simplistic version of why we need to double down on the unique, root, and rare attributes more. Maybe our team got into a rut writing copycat and correlated content, and I want them to be educated that the unique and rare attributes will bring the information gain that is needed.