AwayGrounds ODYS Live Case Study

I have teamed up with Craig Campbell to run a live case study to show you the power of building a site out on an aged niche relevant domain.

Odys.Global is my go-to provider of these niche relevant domains and for more information on the supplier check out our guide to ODYS premium domains.

Are you ready to be kept in the loop on Building a Money-Making Digital Asset on an ODYS Domain?


The case study will dive into monetising the website, earnings and growth over the next 18 months.

Starting Out With An Niche Relevant Domain

SEO can take years to rank a domain, especially in the football betting industry.

So if you can get a headstart by building on a niche relevant domain from Odys.Global this is going to save time, money and resources in getting out the sandbox.

AhRefs Metrics

AhRefs is a widely used SEO tool used to reverse engineer competitors backlinks, carry out keyword research and fix site audits.

They have a very popular set of metrics known as UR (means URL Rank) and DR (means Domain Rank).

Check out the metrics below from AhRefs on the gambling affiliate site we bought:

AwayGrounds Live Case Study

As you can see the UR8 and DR4.5 for the domain is weak and many will say this is hard to build a website out on.

Although we only have a Domain Rank of 4.5 we feel when we write content on this niche relevance of the domain we will bypass the sandbox and be straight into authority mode on our link relevance of football.

What Are the Next Steps?

The next steps needed to be done now to grow this affiliate site is going to be exactly what I outline in my blog invest in digital assets online:

  1. ✅ Go and buy an aged domain from
  2. ❌ Carry out keyword research on to map out your content plan
  3. ❌ Group keywords using a keyword clustering tool like keyword cupid
  4. ✅ Learn how to write quality content for free
  5. ❌ Sign Up to and write all your articles in the content editor
  6. ❌ Upload the quality content and hit articles with engagement to get out sandbox
  7. ❌ Purchase a few high-end links from
  8. ❌ Get some super relevant links from
  9. ❌ Purchase 4 Wikipedia backlinks from the backlink vendor Wiki Wookiee
  10. ❌ Hit social to all your links
  11. ❌ Create a Google My Business Listing and build trust with GMB SEO Hacks
  12. ❌ Build trust by buying positive reviews from
  13. ❌ Run a regular audit to check the technical
  14. ❌ Monetise informational posts with advertising platforms like mediavine, adthrive or adsense
  15. ❌ Sign up to all the gambling affiliate programs and negotiate the best commercials

We will work through the content strategy and the plan will be to upload 2 articles per day on the site.

In time we will look to start hitting fresh links and social signals to these new webpages once they start to rank in the top 30 results (which should always be the case if we write SEO optimised content in surfer SEO and internal link correctly).

Follow The Progress

Make sure you follow the progress of the next steps we are going to make and long term goals.

Short Term Progress

The short term goals at present are to do the following:

  1. Create a full content roadmap to order content
  2. Employ virtual assistants to delegate the content creation
  3. Upload the content that is written within Surfer SEO so high quality
  4. Run content audits throughout the site regularly to improve
  5. Build some reverse sink or swim guest post placements
  6. Order social from signal boy to drive engagement

The short term goals above will get the domain to earning 10k a month revenue.

Long Term Goals

The long term goals at present are to do the following:

  1. Build Domain Authority to the site with high DR backlinks using branded anchors to the homepage
  2. Create supporting documents around the topic of the niche
  3. Look at content expansion ideas to rank the website for more keyphrases
  4. Improve commercials and set up bespoke referral deals
  5. Line up digital asset investors for the sale of the website

The long term goals will be having the domain receiving thousands of new registrations to earning 30k plus a month revenue.

Then the goal will be lining up investors to look at purchasing this brand.

Live Case Study Regular Updates

The process is going to take several months before any traction on the site starts.

The easiest way to be kept up to date is by embedding two playlists below from Fatrank channel and Craig Campbell youtube channel.

FatRank Playlist Updates

Here is the playlist of videos to show the regular updates along the way from FatRank.

Craig Campbell Playlist Updates

Here is the playlist of videos to show the regular updates along the way from Craig Campbell.


Wrapping This All Up

We hope you enjoy our SEO live case study and keep up to date with our progress.

Having a live case study is stupid because along our journey we will 100% have negative SEO and other SEOs trying to copy our niche.

I would love to know your successes on any case studies or if a project is failing where your systems are falling short.

About FatRank

Our aim to explain and educate from a basic level to an advanced on SEO and Social Media Marketing.

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