The acquisition link building method is utilising 301 redirects.
But the important part of this strategy is doing it the right way as 90% of marketers fail to execute the strategy.
Do you know how to carry out The Acquisition Method properly? If not stick around.
- 1 The Acquisition Method Explained
- 2 Why The Acquisition Method Is So Powerful?
- 3 Why Create the 301 Domain Name Landing Page?
- 4 Why 301 Using Cloudflare?
- 5 Why ODYS Is the Preferred Provider?
- 6 Turbocharge Your 301 Redirects
- 7 Summary
- 8 301 Examples
- 9 What Others Say
The Acquisition Method Explained
The process of the acquisition method is taking 301name.com and 301 redirecting it to moneysite.com/301name/ while preserving the link juice.
The redirection is set up in Cloudflare – not the registrar or the hosting.
A page is created on your existing website to match the 301’d domain where you are redirecting from so the relevance lines up perfectly.
The content on the moneysite.com/301name/ should match the Wayback archive of the dropped domain, expired domain or auction domain you are buying. OR you can create a press release article about the new acquisition of 301directname website to match the relevance.
Check out our ODYS Global Review and you will see why they are our preferred supplier for these domains.
But before you go buying any ODYS domains let me explain further why these are the best as understand keeping the domains warm and preventing link rot.
Why The Acquisition Method Is So Powerful?
The link acquisition method is so powerful because it gives you several thousand new referring domains to your website from a strong domain redirected.
The methodology of 301 redirecting super relevant domains to our money sites via CloudFlare has seen insane results.
When done correctly the link juice flows naturally through as the relevance is perfect and the redirect domain has remained in the index the whole time.
Why Create the 301 Domain Name Landing Page?
The domain name landing page adds to the flavour because you are linking up relevance absolutely perfectly.
Many marketers call the technique RSOS where you line up the title tag and URL to match from where the links are coming from (i.e. the 301 redirect domain).
Bonus Tip: Analyze the Wayback content of the domain you would like to redirect and create a new page (on the new domain) with similar content. Preserve the intent to avoid traffic bouncing back to SERP. If you can silo the visitors through to your other money pages you can drive conversions from this traffic when picking up super relevant domains.
Also because the powerful domains you are buying from Our Domains Your SEO have remained in the index and ranking, then these still get existing traffic. So, therefore, you want this traffic to convert and not bounce so creating this landing page to match the domain name the traffic is coming from will improve your user behavioural signals.
Utilising Full Power
You need to utilise the full effect of the age and links of the old domain you are looking to 301.
A sitewide 301 redirection is not giving you the full power and we recommend the following:
- olddomain homepage >> 301 >> mydomain.com/olddomain/
- olddomain innerpageone >> 301 >> mydomain.com/olddomain/oldinnerpageone
- olddomain innerpagetwo >> 301 >> mydomain.com/olddomain/oldinnerpagetwo
- olddomain innerpageALL >> 301 >> mydomain.com/olddomain/catch-all-lander
You want to work through the best by links on the site and repurpose these pages on your money site so the intent matches through.
With the remaining URLs, you want to trigger a catch-all lander trying to direct the visitor to the best place (internal linking to pages the visitor might require).
The theory behind creating the wildcard catch-all is because we all know a ton of tech errors can devalue a site or lose rank. So a load of soft 404s might cause your old domain to lose value and for that reason, the wildcard catch-all redirect to the lander is key from a technical standpoint.
Dwell Time Consideration
Creating the subcategory or landing page to perfectly match up the relevance is the most important recipe in this because it also reduces bounce rate.
If the searcher is expecting to see an article about computers and the redirection sends them a page about fitness they will quickly bounce and dwell time will be shocking.
Many SEOs have seen mixed results from 301s and all the examples shown to me have been when the redirected website and landing page don’t match up.
The theory is Google is tracking the engagement signals on the 301s and checking referral traffic bounce rate on chrome or similar.
Why 301 Using Cloudflare?
The main reason we use Cloudflare for 301ing the domain is the DNS remains anonymous.
The DNS remains the same, which is a good signal for Google and they won’t de-index the domain with this technique.
Without doing it via the registrar or hosting company it is hard for Google to see a change of ownership.
Cloudflare is free to set up and create the 301 redirects. Here is a tutorial on how to set up in Cloudflare:
Why ODYS Is the Preferred Provider?
The ODYS domains are warmed up and rank/stay indexed in the SERPs, thus improving the chances of success.
It’s not a secret, we publicly tell everyone ODYS domains are WARMED UP and people know that. The main problem is that 1 man SEO armies out there don’t have the bandwidth to warm up domains, this requires trained teams and SOPs when done properly and on scale. Most people simply don’t have time for this, so they like the idea they are buying a domain that has been live for weeks even months, is indexed, gets traffic, avoids link rot, maybe even ranks for some old niche relevant terms. Buying this type of domain instead of one that was simply ‘parked’ with some ads on makes A LOT OF DIFFERENCE in the 301/money site strategy.
There is always the arguments of are non dropped domains stronger than dropped domains and do you get more power through the reverse sink or swim links in relevance.
ODYS test regularly and found keeping all domain in the index, ranking and 301 via CF so don’t change DNS yields the best results.
Try ODYS below and get yourself a $100 voucher code when you sign up here.
ODYS do not only provide domains for 301s but also a provider of DFY affiliate sites also which you might like.
Turbocharge Your 301 Redirects
The best way to turbocharge your redirects is by doing the following SEO strategies:
- Order Social Signals from #SignalBoy to the URL where the redirect domain will be pointing
- Order #SignalBoy Social Signals to the 301 redirect website to create a buzz and freshness around this domain redirecting
- Order a Press Release to link the two brands together (your money site sponsors or acquiries the redirect domain)
Creating this buzz around the redirect domain and freshness of links will force the spiders to be crawling these URLs more.
The press release is an absolute genius idea (I cannot take credit for this but the SEO specialist has said I can share this trick and his case studies had constant traffic boners). I would love to share these results but have promised not to because they are his real money sites still to date.
What I love about the press release hack is that gives redirect domain freshness of links, URL all the links are going to other referring domains and glues the bond between the relevance of the redirect so easily would pass any manual review by Google Quality Raters.
Many SEO experts will know the power of the 301 redirects for link building.
But many seem to miss the important techniques of creating the landing page, redirect via Cloudflare so no DNS change and from a domain not containing link rot.
Would love to hear your thoughts on the power of the acquisition method for building your backlinks!
And some advanced affiliate marketers are taking this method onto another level using CTR to send traffic through the domain which is 301’ing and feeding back positive engagement signals clicking through to a dozen pages on their money site so the user behavioural signals on the redirection are giving positive engagement.
Would love to know what testing you are doing in November 2020 and whether you are doing the acquisition method. But have something extra I have missed?
Hit me with some examples:
- 301 internationaldovesociety.com to a page about pigeons since doves = pigeons. So this expired domain redirects to mypetneedsthat.com/doves-and-pigeons-as-pets/
- 301 mastrodigital.com/moz-vs-semrush-vs-ahrefs/ to the same topic on another site here theblueprint.training/moz-vs-semrush-vs-ahrefs/
- 301 animalorthocare.com/ to a topic-related page here mypetneedsthat.com/best-dog-knee-braces/
- 301 cbdforsure.com/cbd-oil-for-pain/ to a related page here americanmarijuana.org/cbd-oil-for-pain/ (in fact the American marijuana website does amazing with 301s)
- 301 truthonpot.com/2012/11/03/marijuana-and-sleep/ to related page americanmarijuana.org/best-cbd-oil-for-sleep-insomnia/
- 301 slamsale.com/coupon/royal-cbd-1000mg/ to related page royalcbd.com/product/cbd-oil-1000mg/ (huge jump in traffic within weeks of this)
The best website to follow at present is petside.com and watch this grow significantly in the next 12 months with a number of large sites 301ing through to the website.
As you can see on the examples then the redirected URL needs to be relevant because all the backlink profile to that specific site is going to transfer over to the new site.
What Others Say
Do not just take my word for the power of 301 redirects and see what others have to say.
Ryan is generally at the cutting edge of the SEO hacks and check out this video on the acquisition method:
As you can see he was alerted to this method from Brian Dean at Backlinko who is another SEO dinosaur in the online marketing industry.