Silo Structure Internal Linking

silo structure internal linking

Last Modified: Apr 4, 2018 @ 1:24 pm

It is absolutely crucial that you implement your Silo Structure Internal Linking strategy because too many SEO agencies are generating backlinks to their websites and not passing the power throughout their webpages.

A silo structure refers to the way you organise your website content and internally link throughout the pages. This is good for user experience and allowing people to access the information they need, but it’s also a great way of improving website SEO.

Siloing Design

In silo design (a.k.a. “siloing”), a site follows a very strict internal linking structure that connects subcategories with larger categories above them.

The technique and linking pattern are critical to achieving high search engine results page (SERP) ranking.

If done correctly, there should be substantially fewer cross links for a web spider to crawl on a silo site than a standard site (sometimes there are 90% fewer cross links) – Check out this post on silo linking for a more detailed description of the strategy.

Making sure you internal link from your homepage to the category pages, then category pages to your post articles is key.

From the article submissions, linking that back to the homepage is great. This is because it can trigger the bots to crawl your whole site again and again very easily.

What is a Silo?

Take a look at this infographic below from which explains the concept of silo structures for websites, and shows you how to implement different methods:


Why Create a Silo Structure?

Well first of all, it’s easy to maintain, easy for your audience to follow, and lastly, it’s great for spreading link juice around the site.

Imagine if every link you build just goes to the page at the top of the silo. Over time, the link juice will flow down to each page and post in the silo. Therefore this makes them rank in turn.

So you want your top silo to be the most competitive page, and the bottom posts to be weaker.

Most of them should rank on their own or after building just one or two links. As you build more links, the second tier pages and finally the first page will rank as well.

So it’s great for your users, and great for SEO and search engines.

If you’re planning to build an authority site with a lot of posts and pages, it makes sense to use this structure. Be sure to read this article on creating silo structures which includes case studies and helpful examples.

The video shows a standard Silo Structure Internal Linking design. The clip is going over on-page factors which every SEO specialist needs to look at properly.

You should implement the infamous SEO Silos of WordPress or whatever content management system you use. This is hugely beneficial to strengthen all your pages and rank for multiple keywords.

Siloing is one of the most under valued technique being used by the white hat SEO companies in the UK.

Make sure you educate yourself on this technique and apply it to your site. Feel free to contact us or leave a comment if you have any questions about internal linking structures for your site.

Key Takeaway – Advantages Of Silo

The main reason I love silo so much is because it allows me to create comprehensive pages of content specifically to an individual topic. This allows me to create an indepth article specifically to do with the title of the page. I’ll then internal link with silo to supporting articles of this on the website.

Previously I would write a long piece of content trying to cover too many topics. These could have been broken down in smaller blogs and then through silo interlinked.

Therefore now I can write a piece of content on the ‘History Of Old Trafford’ and create this long comprehensive article solely on this topic. I’ll then internal link this to Man Utd sports betting page.

However previously if someone was searching for for historical data on Old Trafford and were sent to a page on sports betting for Man Utd then this would have been a bad user experience and caused high bounce rates and low time on site.

internal links help search engines

Creating a topical trust with content depth which is spoken about more here allows us to leverage low bounce to the website and quality time on site.

Then utilising silo internal linking if they want to check the odds on Manchester United to win at the weekend while playing at that stadium they can choose to or not. But in googles eyes the visit and user has had a good experience with your site.

SEO Silo July 2018

SEO silo is ever changing and it can be difficult to keep up to date with the correct silo structure. The main thing to keep in mind is to link pages that are related.

You do not want to create content cannibalization when you are adding fresh content to your site. In order to avoid this you will need to carry out internal linking and create a strong SEO silo structure.

This process is not as difficult as it seems. Basically whenever there is a cross over (when you mention something that you have another page for) you will use an anchor text link to internal link to that page.

This basically shows Google you do not want to rank this page for that keywords. You are also showing Google the page you do want to rank for that particular keyword.

If you have any questions about silo structure internal linking, make certain to leave a comment at the bottom of this article. I would be happy to to assist you and provide more detail.

Silo Meaning

What does Silo mean? Silo basically means to isolate a specific thing or system from others. Why is this important for onpage SEO? You need to isolate particular keywords to ensure you don’t rank more than one page for the same thing.

Silo structures are very important when thinking about onpage search engine optimisation, so make certain you incorporate the structure within each page. This will then help your website to progress and can actually help pages to rank better!

Learning The Ropes of Onpage SEO

If you are reading this article because wanting to learn the ropes of onpage SEO then I would recommend looking into doing this course online.

It covers all subjects from onpage, siloing, link building to marketing strategies. You need to make sure you are always developing and improving your skills every week.

Hope you liked this article and please leave a comment below or give a share on social media. For more details on developing skills and improving your mindset then I strongly recommend read these articles below :-

  1. – takes about how important taking action is and do not get stuck with analysis paralysis
  2. – stop saying you are too busy because we all can create time if we want but choose not to
  3. – my favourite article I have ever written about life lessons

If you read them three above then I would really appreciate your feedback on these. I practice what I preach and if there is anything I can improve on with these articles or that is missing I will gladly add to them.

James Dooley

About James Dooley

Digital Nomad who loves travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day #LearnSomethingNew #Develop #Synergy #Network


  • ChrisHayes1 says:

    Thanks for the helpful article! I’ve been working on getting my silo structure setup.. it’s my first one and it’s going to be 4 tiers deep (I’m a bit scared lol).

    PS – please get rid of that Charles Floate video.. you guys shouldn’t be promoting that dork he was caught with under aged porn on his computer.

    • James Dooley says:

      If you actually knew the information on Charles Floate then he never got charged for this. He and his mrs (at the time was 15 years) so that is what they tried to get him done for having pictures of a 15 year old but the girl was his mrs and they was the same age. I would 100% if he was convicted but if you check that was never the case. His material he produces is solid for seo!!

  • Jason says:

    You said “Basically whenever there is a cross over (when you mention something that you have another page for) you will use an anchor text link to internal link to that page.”

    I thought the purpose is to keep everything in one silo and not cross link to another silo right? Thank you!

    • James Dooley says:

      All SEO training and consultants tell you to cluster pages together and never cross link. I personally (if it makes sense to do so as i am mentioning something on the matter) cross link because I feel the visitor is having a better user experience. It needs to make sense to cross link and be mentioned in the article. But there is hundreds of times someone looking to buy one thing might also want something completely in a different cluster also and be interested in that internal link. So my answer to this is do what is best for the visitor / user experience as opposed to always listening to the seo gurus. Hope that answers your question mate?

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