Local Falcon Review

Local Falcon understands the importance of ranking higher in Google Maps search.

It is fine having a GMB profile but unless it ranks in the Google Map 3-pack you have zero visibility in local search.

Appearing in Google Maps drives an insane volume of enquiries online.

Let’s dive in to see whether our Local Falcon Review encourages you to use their GMB Tool.

What is Local Falcon?

Local Falcon is a rank tracking tool for local SEO analytics.

The founder and SEO expert Yan Gilbert discovered a gap in the market for GMB rank tracking,

Local Falcon understands maps results are highly dependent on the proximity of a searcher’s location and rankings can fluctuate depending on the proximity of search.

Local Falcon joined dbaPlatform who offers services for managing Google My Business listings and improving Local Authority via the other two Google Maps ranking indicators, prominence and relevance.

Why Use Local Falcon?

SEO experts know certain metrics like domain rating, cost per click and can track keywords ranking using tools like semrush or ahrefs.

But do you know your local visibility scores?

Your Share of Local Voice (SoLV) metric?

Your average rank position (ARP) in Google Maps by keyword?

Knowing where you stand lets you monitor and manage your rank position.

You can be aware of your competition; then you’re confident about how and where to spend your SEO and PPC advertising budget.

How Local Authority is Scored?

There are 6 main components of how Local Authority is scored:

  • Listing Health – Measures location profile accuracy
  • Brand Health – Measures photo & post content
  • Reputation Health – Measures your review ratings
  • Engagement Health – Measures your responsiveness
  • Influence Health – Measures your profile interactions
  • Historic Health – Measures your time online

These metrics are averaged together to create your Local Authority Score.

The higher the local authority score results in higher search visibility in Google Maps.

Pricing Plans

The Local Viking Pricing Plans are here:

  • Starter GMB Package – $24.99 monthly which includes 7,500 credits
  • Basic GMB Package – $49.99 monthly which includes 15,000 credits
  • Pro GMB Package – $99.99 monthly which includes 31,000 credits
  • Premium GMB Package – $199.99 monthly which includes 63,000 credits

The credits can quickly be used up and many SEOs prefer the Local Viking price model.

Local Falcon vs Local Viking

Both Local Falcon and Local Viking are amazing GMB management software providers.

Both tools have dashboards and reporting, social media, and reputation management to help rank better for local SEO.

It comes down to personal preference on which GMB software you choose is right for you.

Inhouse we prefer to use the Local Viking Tool because auto-posting images daily are helping our Google My Business Listing rank very well in the SERPs.

Plus the pricing model on Local Viking is more competitive in price.

Final Thoughts

Local Falcon is a comprehensive Google My Business management software tool.

If you are looking to improve your local visibility then Local Falcon is a great tool to assist your needs.

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