Tiered Link Building 2024

Are you ready to uncover the hidden secrets of tiered backlinks?

Many market-leading SEO specialists have listed tiered link building as the unsung hero of SEO success and the best SEO technique for 2024.

Webmasters have come up with a tiered link-building strategy where tier 3 links power up the tier 2 backlinks and then pass more page rank to your tier 1 backlinks.

In this ultimate guide to tiered link building in 2024, we will run through what it is, the benefits, costs, and best practices for powering up your backlinks.

What is Tiered Link Building?

Tiered link building is an SEO strategy that builds backlinks to your tier 1 backlinks.

Tiered link building is a search engine optimization (SEO) strategy that involves creating a structured system of backlinks to a website to improve its search engine ranking.

The concept behind tiered link building is to create a multi-layered network of links that ultimately point to the target website, with each layer or tier serving a specific purpose.

The primary goal is to boost the authority and credibility of the target website in the eyes of search engines like Google.

How does Tiered Link Building Work?

Here’s a basic outline of how tiered link building typically works:

  • Tier 1 Backlinks: The top tier consists of high-quality, authoritative, and often hard-to-obtain backlinks. The first layer of links that point to your target web page is usually acquired through legitimate means, such as guest posting on reputable websites, earning organic mentions, or getting featured in industry-specific directories. Tier 1 links are directly linked to the target website.
  • Tier 2 Backlinks: The second tier includes links that point to the Tier 1 links. The second-layer links are sometimes referred to as “buffer” links. The purpose of Tier 2 links is to reinforce the authority of the Tier 1 links, making them more valuable to the target website. These links can be easier to obtain and may come from a wider range of sources.
  • Tier 3 Backlinks: The third tier is links that point to Tier 2 backlinks. Some link-building agencies call the T3 backlinks “the kitchen sink,” as they say relevance and quality become less important. The primary goal of the third-layer links is to improve indexation, send more page rank or link juice, and ensure search engines notice all the backlink profiles.
  • Tier 4 Backlinks and Beyond: Depending on the complexity of the tiered link-building strategy, additional tiers may be created. These tiers continue the process of building links to the previous tiers, with each successive tier potentially consisting of lower-quality or less relevant links. The goal is to create a pyramid-like structure of links that ultimately leads to the target website.

The primary goal of tiering your backlinks is to send more link juice to your targeted web page and receive more “link equity” in the eyes of the algorithms.

More link juice or page rank being passed leads to greater visibility, higher rankings, and more traffic.

Is Tiered Link Building Worth It?

Tiered link building represents great value when executed correctly. The effectiveness of your strategy depends on your specific goals, budget, and the link vendor you outsource this method to.

Here are some factors to consider when evaluating the value of tiered link building:

  • Return on Investment (ROI): Consider whether the increase in search engine rankings and organic traffic generated through tiered link building justifies the costs involved. Calculate the potential revenue or benefits gained from improved rankings.
  • Risk vs. Reward: Assess the potential risks of tiered link building, such as the risk of search engine penalties, and weigh them against the potential rewards in terms of increased visibility and traffic.
  • Long-Term vs. Short-Term: Tiered link building is not a quick fix; it’s a long-term strategy. Consider whether you are willing to invest in a strategy that may take months to yield noticeable results.
  • Ethical Considerations: Ensure that your link-building practices are ethical and aligned with search engine guidelines. Unethical or spammy link building can lead to long-term harm to your website.
  • Alternative Strategies: Explore other SEO strategies and marketing tactics that may deliver a better ROI or be more cost-effective for your specific situation.

The value of tiered link building varies from case to case. It can be effective when done correctly and can provide long-term benefits, but it’s essential to approach it with a clear understanding of the costs involved and realistic expectations about the timeline for results.

It’s advisable to consult with experienced SEO professionals to determine the most cost-effective and sustainable SEO strategy for your website.

How Much is Tiered Link Building?

Tiered link building remains a key SEO strategy in 2024, but understanding the costs and value is essential.

Here are the average costs of tiered link building in 2024.

  • Tier One Backlinks ($300/link): These authoritative links directly boost your website’s credibility and rankings. They remain valuable as search engines favor authority.
  • Tier Two Backlinks ($30/link): Supporting tier one, these reinforce the main links. They diversify your backlink profile and help maintain rankings naturally.
  • Tier Three Backlinks ($5/link): While individually less valuable, tier three links can strengthen the overall link network, contributing to long-term authority.

In 2024, tiered link building continues to offer value for those who approach it strategically.

Consulting SEO professionals can help tailor a tiered link-building strategy to your needs.

What are the advantages of tiered link building?

Tiered link building, when executed correctly and ethically, can offer several advantages for improving a website’s search engine rankings and overall online visibility.

Here are some potential advantages of this SEO strategy:

  • Improved Search Engine Rankings: The primary goal of tiered link building is to boost a website’s search engine rankings. By creating a structured network of backlinks, you can enhance the authority and trustworthiness of your website in the eyes of search engines like Google. Higher rankings can lead to increased organic traffic and better visibility in search results.
  • Diversification of Backlinks: Tiered link building allows you to diversify your backlink profile by obtaining links from a variety of sources and domains. A diverse backlink profile can appear more natural to search engines and reduce the risk of algorithmic penalties.
  • Targeted Anchor Text: You can strategically control the anchor text used in the Tier 1 and Tier 2 links to optimize your website for specific keywords and topics. This helps search engines understand the relevance of your content to those keywords and can improve your rankings for them.
  • Enhanced Authority and Trust: As you acquire high-quality Tier 1 links from authoritative and reputable sources, your website gains credibility and trustworthiness in your niche or industry. This can positively impact your website’s reputation and user trust.
  • Faster Indexing: Tiered link building can help accelerate the indexing of your website’s content. When search engines discover new links pointing to your site, they may crawl and index your pages more frequently.
  • Better User Experience: High-quality backlinks from Tier 1 sources can also drive direct referral traffic to your website. This not only benefits your SEO efforts but also enhances the user experience by bringing in relevant visitors.
  • Potential for Niche Domination: Over time, as you continue to build and strengthen your tiered link network, you may establish a dominant presence in your niche or industry. This can lead to increased authority and recognition in your field.

Always prioritize the quality and relevance of your content and backlinks over quantity, and consider working with experienced SEO professionals who can help you develop a safe and effective tiered link building strategy tailored to your specific goals and needs.

What are the disadvantages of tiered link building?

It’s important to note that tiered link building can be a controversial and potentially risky SEO technique.

Search engines, particularly Google, have sophisticated algorithms designed to detect manipulative link-building practices.

If search engines suspect that a website is engaging in unnatural or spammy link building, it can lead to unnatural link penalties, including a drop in search rankings or even deindexing from search results.

If you choose to implement tiered link building or any other link-building strategy, it’s essential to do so cautiously and focus on creating high-quality, relevant, and valuable content that naturally attracts links from reputable sources.

SEO practices should always align with search engine guidelines and best practices to achieve long-term success in improving search engine rankings.

Search engines are continually updating their algorithms to detect and penalize manipulative link-building tactics. Overly aggressive or spammy link building can lead to negative consequences, including a loss of search rankings and organic traffic.

Who Can Use Tiered Link Building?

Website owners, businesses, and individuals who want to raise their website’s search engine rankings and online visibility can use tiered link building.

It is a strategy commonly employed in the field of search engine optimization (SEO) to enhance a website’s authority and credibility in the eyes of search engines like Google.

Here are some groups of people and organizations that can benefit from using tiered link building:

  • Website Owners: Whether you have a personal blog, an e-commerce site, or a content-driven website, tiered link building can help you attract more organic traffic and increase your website’s visibility in search engine results.
  • Small Businesses: Small businesses with an online presence can use tiered link building to compete with larger competitors in their industry. Improving search rankings can lead to more online exposure and potentially higher sales and leads.
  • SEO Agencies: SEO agencies and professionals often incorporate tiered link building into their SEO strategies for their clients. They can develop and execute tiered link building campaigns to help their clients achieve their SEO goals.
  • Niche Websites: Niche websites and industry-specific blogs can benefit from tiered link building to establish themselves as authorities in their respective fields and attract a targeted audience.
  • Affiliate Marketers: Affiliate marketers who promote products or services on their websites can use tiered link building to increase the visibility of their affiliate content and boost affiliate commissions.
  • Content Creators: Bloggers, vloggers, and content creators who rely on organic traffic and ad revenue can use tiered link building to increase their content’s reach and audience engagement.
  • Online Retailers: E-commerce websites can utilize tiered link building to improve product visibility and increase sales by ranking higher in search results.

Many successful digital marketers are utilising the tiering of backlinks as a secret SEO strategy in 2024. It is surprising how many search engine optimisation specialists are not aware of the amazing link building technique for higher visibility in 2024.

Should I Use Tiered Link Building in 2024?

Many of the best SEOs are saying that tiered link building is the number one SEO strategy for 2024.

Using tiered link building in 2024 can be a valuable approach to improve your website’s search engine rankings and online visibility, provided it is executed ethically and in alignment with current SEO best practices.

The tiered link building service by Searcharoo was recently voted the “best backlinking service for 2024”.


Tiering your backlinks will greatly increase the effectiveness of the link profile.

The tiering of backlinks increases the link juice of the promoted resource, improves page indexing, and allows getting ahead of competitors.

Black hat tiered link building strategies can result in serious SEO penalties and if you are looking for long term goals we strongly recommend looking at the white hat outreach tiered backlinking approach.

Black-hat backlinks can work in the short term and are great for parasite SEO in 2024, but we recommend a cleaner approach if looking to bolster your money site.

Get in touch if you would like to understand more about whether your money site needs a tiered link-building strategy, as not all websites do.

Popular Questions

What are the best tools to help your tiered link building?

Here are the best tools to help you with your tiered link building strategies:

Here are some of the best tiered link building tools that can assist you in your efforts:

  1. Ahrefs: Ahrefs is a comprehensive SEO tool that offers features for backlink analysis, competitive research, keyword research, and more. It can be valuable for identifying potential Tier 1 link prospects and monitoring your backlink profile.
  2. Majestic SEO: Majestic provides a range of tools for backlink analysis and link-building research. It offers metrics like Trust Flow and Citation Flow to help you assess the quality of potential link sources.
  3. SEMrush: SEMrush is an all-in-one SEO tool that includes features for keyword research, backlink analysis, site auditing, and competitive analysis. It can help you identify competitor backlink strategies and find opportunities for your own tiered link building.
  4. BuzzStream: BuzzStream is a link-building and outreach tool that helps you manage your outreach campaigns. It can be useful for Tier 2 and Tier 3 link building, allowing you to track communications with potential link partners.
  5. Pitchbox: Pitchbox is another outreach and influencer marketing platform that streamlines the outreach process. It helps with prospecting, email automation, and tracking link-building efforts.
  6. ScrapeBox: ScrapeBox is a versatile tool that can be used for various SEO tasks, including finding potential link prospects and harvesting URLs from search engine results pages (SERPs).
  7. Serpstat: Serpstat offers a range of SEO tools, including backlink analysis and competitor research. It can help you identify link-building opportunities and assess your competitors’ strategies.
  8. SE Ranking: SE Ranking is an SEO platform that includes backlink analysis and monitoring features. It can help you keep track of your backlink profile and assess the impact of your link-building efforts.
  9. Monitor Backlinks: This tool allows you to monitor your backlinks, track changes in your backlink profile, and discover new link opportunities. It’s useful for both Tier 1 and Tier 2 link building.
  10. Google Search Console: Google’s free tool provides valuable insights into your website’s performance in search results. It can help you monitor the indexing status of your backlinks and identify potential issues.

The effectiveness of these tools depends on how you use them within your overall tiered link-building strategy.

Which backlinks need powering up?

Here are the types of backlinks that need powering up:

  • DoFollow Backlinks
  • Relevant Backlinks
  • Contextual Backlinks
  • High DR Backlinks

We only recommend powering up contextual, dofollow, and relevant backlinks placed on high-DR websites to get maximum effect from your tiered backlinks.