PPC Lead Generation

PPC can help to build your Lead Generation which can ultimately help generate more revenue for the business.

A business owner is constantly looking at ways to attract visitors to become new customers.

The most effective way to generate leads is to drive them towards your website with the help of smartly-placed PPC ads.

An effective PPC Lead Generation campaign is the best form of online advertising when you get the ad copy and PPC keywords meeting the intent of your perfect customer.

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In this PPC Lead Generation guide, we will run through why Pay Per Click advertising should be at the top of your online advertising efforts in July 2024.

What is PPC Lead generation?

PPC Lead Generation is an effective advertising model where you pay per click to be at the top of search engines.

The cost-per-click model is where advertisers pay Google or Bing a fee if their ads are clicked and directed to their website.

The traffic from PPC advertising can generate leads to grow your business.

How Much are PPC Leads?

The average cost per lead using PPC is approx £20-£30.

The costs of pay per click advertising leads vary depending on the following factors:

  • Niche (cost per click per keywords related)
  • Time of Day
  • Geolocation
  • Quality Score
  • Conversion Rate Optimisation

Is PPC good for lead generation?

PPC is highly effective for websites doing online lead generation.

PPC lead generation campaigns are the best channel because search is an intent-based marketing strategy where the searcher use queries that can reveal a great deal about the underlying reasons for the search.

Your target audience is taking the time and effort to search your focus keywords for help.

How do you increase PPC leads?

The best ways to increase PPC leads are:

  • Target more keywords
  • Increase budget on daily ad spend
  • Use qualifying copy in ads
  • Edit title tags to increase click-through rate
  • Write landing pages for target customers
  • Improve conversion rate optimisation
  • Add dynamic number insertion to ad copy
  • Set up tracking methods for retargeting
  • Make target market ad group for qualified leads

Benefits of PPC Ads for Lead Generation

The benefits of running PPC campaigns to your landing pages are:

  • Target audience
  • Generate quality leads
  • Marketing qualified lead
  • Negative keywords to main lead quality
  • Ad copy to sell your product
  • Sexy unique landing pages to promote your brand

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PPC Leads VS Pay on Conversion Lead Generation

The main difference between PPC leads and pay-on-conversion lead generation is the zero risk attached to the pay-on-conversion model.

When comparing PPC (Pay-Per-Click) leads to Pay on Conversion lead generation models, it’s crucial to understand the key differences and benefits each offers, especially for businesses aiming to optimise their marketing spend and ROI.

PPC Leads

PPC is a model where businesses pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. Here’s a breakdown of its features:

  • Immediate Exposure: PPC can provide immediate exposure and top placement on search engine results pages.
  • Control and Flexibility: Advertisers have control over keywords, ad copy, and budget.
  • Costs Can Add Up: Costs are incurred per click, regardless of whether these clicks convert into actual business. This can potentially lead to high marketing costs without guaranteed returns, particularly in competitive industries.
  • Requires Active Management: To be effective, PPC campaigns require constant optimization, monitoring, and adjustment.

Pay on Conversion Lead Generation

Pay on Conversion, on the other hand, is a performance-based model where businesses only pay when leads convert into actual sales or desired actions. This model offers several compelling advantages:

  • Risk-Free: The most significant benefit is the virtually zero-risk factor for businesses. You only pay for results, which means if the lead does not convert into a sale, there’s no cost to you.
  • Cost-Effective: This model can be more cost-effective in the long run, as you’re not paying for clicks or impressions that don’t result in sales. It ensures that your marketing budget is directly tied to tangible outcomes.
  • Higher ROI: Paying for conversions rather than clicks aligns your marketing costs directly with revenue, potentially yielding a higher return on investment.
  • Encourages Quality: Since the lead generation company only gets paid on conversion, they’re incentivized to provide higher quality leads that are more likely to convert into actual sales.

Why We Prefer Pay on Conversion

Considering the comparative analysis, Pay on Conversion lead generation emerges as a compelling choice for businesses that are risk-averse and focused on ensuring their marketing budget delivers actual sales:

  • Risk Mitigation: The Pay on Conversion model mitigates the risk of investing in marketing efforts that do not directly result in sales, making it an attractive option for businesses with limited marketing budgets or those that are cost-conscious.
  • Direct Correlation to Sales: This model ensures that marketing efforts are directly correlated to sales, providing a clear and measurable ROI. It makes it easier for businesses to justify their marketing spend and to scale their efforts in line with sales performance.
  • Quality Over Quantity: Since payment is tied to conversions, there’s a natural emphasis on the quality of leads. This can improve the overall efficiency of the sales process, as the sales team will be engaging with leads that have a higher likelihood of conversion.

In conclusion, while PPC offers immediacy and control, it comes with inherent risks and costs that can escalate quickly.

To take advantage of FatRank’s risk-free enquiry supply and significantly boost your business, we encourage you to reach out today.

FatRank offers an exclusive, real-time quality leads service, renowned for its effectiveness but noted for its selectivity, making acceptance a mark of distinction.

Pay on Conversion lead generation, by contrast, offers a more financially secure and performance-oriented approach, making it an attractive option for businesses looking to maximise their marketing spend and ROI with minimal risk.

PPC Lead Generation Niches

Here is a list of the most challenging PPC Lead Generation niches in the UK:

  • Annuity Lead Generation PPC Campaign
  • Life Insurance Lead Generation Pay Per Click Campaigns
  • Mortgage PPC Campaign Lead Gen
  • Debt Lead Generation PPC Campaigns
  • SEO Lead Generation PPC Ads Strategy
  • Web Design PPC Lead Gen
  • Boiler Lead Generation PPC Ad

Types of PPC Lead Generation

Here are the most common types of PPC Lead Generation strategies:

  • Google Display Network
  • Banner Ads
  • Bing Ads Paid Ad Platform
  • Linkedin Ads
  • Remarketing Ads
  • Video Ads
  • Shopping Ads
  • Gmail Sponsored Ads
  • Amazon Paid Advertising

Running Google Ads is completely different to paying money on Facebook Ads.

You should consider using both as part of your wider digital marketing strategy.

But depending on your niche will determine whether running Facebook Ads versus running Google adwords would be the better solution.

When is Facebook Ads Better?

Running Facebook Ads is better when you are wanting to carry out an interruption marketing funnel or awareness campaigns.

The new customer does not yet know they want this product, but you are presenting an offer they simply cannot refuse.

Or it is reminding a potential client of your services.

When is Google Adwords Better?

There is more intent in Google adwords and they are further down the buying cycle when searching for a specific product or service.

The searcher has taken the time and effort to search your related keywords to what you offer and the conversion rate on an organic search query is much higher across most niches.

The costs to generate quality leads from a PPC lead generation campaign is usually more per lead but the cost per acquisition or cost per action generally works out better.

Popular Questions

Can Google ads generate leads?

Google ads can directly generate leads or phone calls to your business.

Click to call advertising are a great strategy to increase enquiries online.

Google Ads provides you with an option to have your ads appear on websites through Google Adsense.

Paid Google ads can deliver additional high-quality traffic to your business to help you generate leads.

How do you get leads through PPC?

Here is how to generate qualified leads through PPC:

  1. Get your target audience
  2. Set Up Proper Tracking
  3. Get Specific in Your Campaigns and Ad Groups
  4. Create Unique Landing Pages
  5. Put Your Form in the Ad
  6. Make Compelling Offers
  7. Target Keywords with Purchase Intent
  8. Use Negative Keywords


When looking to generate more leads for your sales pipeline we strongly recommend paid media advertising.

The instant results from paid media can attract site visitors to your landing pages from the search engines that generate high quality leads to your sales team.

A professional digital ads agency will create sufficient ad groups, the paid campaigns ad placement will be targeted using keyword research to target businesses who want exactly what you sell.

Get in touch with the best PPC lead generation companies to start your PPC marketing channel.

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Related Lead Generation Posts

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