Accountants Lead Generation

Are you an accountant struggling to bring in a consistent flow of enquiries from potential clients?

Need Accountant Leads for your accountancy firm? We Can Help! Our accountancy leads have helped bring new business to our clients, leading to more sales and helping your business grow. We help them contact you when your potential client or existing customers search for the best accountant in the UK.

Have you tried making posts on Facebook and attending network events? Have you ever tried purchasing low-quality sales leads from vendors that sell to many companies?

To put it bluntly, you are wasting money and time trying to obtain accounting leads yourself. You could even be putting your business in a state where it can’t grow to the next level compared to your competition.

This article will help you understand how to build your accounting services smartly.

High-quality leads will power accounting firms to the next level, so keep reading to learn how to draw in elite accounting leads and attract potential clients.

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Successful businesses don’t just focus on the sales process; they know you need to generate leads first.

So, let’s look at how you can carry out lead generation strategies for accountants to garner high-quality leads.

Why Do Accountants Need a Lead Generating Company?

Accountants need a specialist lead generation company to provide a consistent flow of quality enquiries from potential clients.

Why do accountants need a lead generation company

Accountants at accounting firms are great at providing financial services for their clients. However, they should leave the digital marketing strategies to experts.

Sales leads are the lifeblood of any accounting company. Having a predictable stream of affordable and exclusive accounting leads gives you the confidence to grow your team and your operations without worrying where the next job is coming from.

A successful accountant requires a steady flow of new customers that are not reliant on “word of mouth”. Instead, they generate new customers for their accounting services through accounting leads.

So, it is crucial to have a quality lead generation strategy. We do our best to generate enquiries with a high conversion rate by implementing a tactical marketing plan. Whilst at the same time ensuring that they are exactly what your target market needs.

We will send prospective clients, from small business owners to large corporations. We offer valuable and qualified leads to aid your business development efforts and attract potential clients.

Although word of mouth brings you some of the best quality leads, it is not consistent enough to grow your business.

To bring more clients to your business, you need a strong online strategy for attracting accountant leads.

However, it might be hard to build on a successful lead generation strategy as a trained accountant; this is why you should leave it up to us to generate leads for you.

Types Of Accountant Leads

Here are the types of accountant leads we can generate through a quality lead generation strategy:

Buy Bookkeeping Leads

Bookkeeping is the mundane practice of keeping business records in order, and it can be tedious and time-consuming.

Due to its monotonous nature, many businesses outsource their bookkeeping. So, purchasing bookkeeping leads can be very beneficial for an accountant.

Accountant leads from a reputable company can help you take your business to the next level.

Buy Business and Personal Tax Leads

Many businesses enlist the help of an accounting firm when they begin tax planning.

Gaining exclusive, first-hand leads for personal and business tax enquiries could benefit your accountant company.

So, if you are looking for tax planning leads, get in touch now.

Buy Payroll Leads

Payroll can be complex, and there are high non-compliance penalties. Due to the plausible difficulties of carrying out payroll, many companies get their payroll done elsewhere.

This is where your business could come in. Payroll enquiries that turn into leads can help boost your company.

Your accountant firm could receive exclusive leads for all of our payroll enquiries.

Buy Company Secretarial Leads

Many companies will hand over their administrative commitments to their accountants to deal with.

Acquiring secretarial leads is crucial if you are an accountant who deals with company secretarial services.

Your accountant firm could start receiving exclusive leads from our lead generation company.

Frequently Asked Questions

How does accounting help businesses?

Accounting allows companies to stay in control of their finances. It also reduces overhead costs and business taxation.

Companies that use professional accountants will gain from their expertise and financial services.

Accountants can help businesses with the following:

  • Save money
  • Limit their risks
  • Abide by financial regulations
  • Manage their plans for growth.

Do accounting firms need marketing?

To cultivate relationships with businesses, accountants need to use effective marketing techniques.

It can be difficult for accountants to find smaller businesses as clients, particularly if they are just starting out.

A lead generation company can help accounting firms receive new enquiries, leads and clients.

What types of accounting are there?

There are 4 main types of accounting available:

  • Corporate accounting
  • Public accounting
  • Government accounting
  • Forensic accounting

We can generate leads for accountants in any field.

Keywords For Accounting Firms Lead Generation?

Here are some popular search queries in Google for accountancy firms in the UK:

  • best accounting firms
  • tax advice business accountants
  • business accountancy tax advisers
  • xero accountants near me
  • sage business accountants
  • quickbooks chartered accountants
  • local accountants near me
  • tax accountant London
  • forensic accountants manchester
  • local certified public accountants
  • best chartered accountants

How To Generate More Leads For Accountants

We’ve got some great tips if you’re struggling to generate enough leads for your business to keep your staff occupied and grow.

How do you generate more accountant leads

Some tools can help in measuring lead generation for accountancy practices.

Here are some online strategies and lead generation tactics for accountants and accounting firms:


Search engine optimisation helps to rank higher in the SERPs as a marketing strategy for potential clients.

The higher the website ranks in the SERP, the more clicks and, in turn, new leads you can generate for your accounting firm. This demonstrates how the lead generation process with SEO can be impactful.

Link Building

Building backlinks is the most important SEO ranking factor for improving your website strength.

We recommend using high-rise links to receive relevant and powerful link-building package backlinks.

For trusted link-building strategies, there is no higher trusted site than Wikipedia, so WikiWookiee can provide you with this.

Optimised Content

The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.

We recommend using surfer SEO or market muse to assist the content optimisation strategies.

Optimising a blog post or website will ensure a valuable lead for many accounting firms.

Rank and Rent

The rank and rent model is when you rent out a lead-gen website built by a digital landlord.

The lead gen expert builds the rank and rent website to drive and generate leads for the targeted industry.

How can the rank & rent system help with generating accountant leads

The Accountancy Company has one of the following agreements:


GMBs (Google My Business) also tend to drive much traffic for accountants.

The GMB name has recently been updated to GBP, which stands for Google Business Profile.

The Google Business Profile is great for generating accounting leads because many search queries are locational based, so people tend to search for “Accountants In London”.

The first few listings in the Google SERP are the Accountancy PPC listings, followed by the GBP listing of various accountants in London.

Google My Business is a great platform to drive online phone call enquiries, and web form leads.

To rank your GMB, check out our ultimate guide to ranking Google My Business Listings.

Be sure to drive extra five-star reviews to your GMB from companies like Rate My Business.


Triggering Google suggest is a superb way to influence the search path of potential clients.

The Search Engine Manipulation Effect can change the perception of a subject or influence search queries.

Find out how to trigger the google suggestion or use a specialist autosuggest optimisation company.

Buy Accountant Leads

You can try to cultivate your own accounting leads. However, this can be time-consuming. It could also cost you much more than purchasing leads from an accountant lead generator.

The best accountant lead generation companies have years of experience. They have generated many enquiries for accountants that turn into high-quality leads.

Buy Accountant Leads

Get Exclusive Leads

Purchasing exclusive real-time leads for your accounting firm will save you time and money.

You can rest assured that you will only receive high-quality leads, so you know that every accounting lead has the potential to convert into a new client.

Pay-per-click advertising in Google SERPs is where the ads appear at the top of the results when people search for queries online using Google.

Pay Per Click ads is usually worth it if the ROAS (return on ad spend) is good.

PPC ads are a great tool to grow a customer base because they focus on the exact search queries to suit your services.

You pay an accountant to handle your books, so pay a Google ads agency to handle your PPC advertising campaign.

Hire a Google Ads PPC specialist and actively run through keywords you are bidding for.

I recommend going after long tails as keywords specifically target long tails. The conversion will be better, and they will be cheaper to bid on than just bidding for “Accountants Manchester”, which will burn through your daily budget very quickly.

What you need to be careful about PPC is that most digital marketing companies that claim they’re the experts won’t understand your industry so they won’t know the difference between a converting keyword and a vanity keyword.

Converting Keywords

A converting keyword is an end-of-the-funnel keyword that you know converts.

So “hire end of the year tax accountant” is someone looking to hire an accountant to do the end of the year tax.

Valuable keywords bring value to your company, and you should always double down and set a higher budget for these keywords.

Vanity Keywords

A vanity keyword is a keyword to mainly feed an ego; they might drive a lot of traffic to the site, but they won’t drive loads of qualified leads, and at the end of the day, you’d rather want to be qualified leads, not 1000 hits to your and zero conversions.

An example of a vanity keyword is “Accountants London” yes, it’s nice to show up for that, but the cost per click is ridiculous. For that one click, you could have gone after 10/15 different long tail keywords that are more end of the funnel higher chance of converting and cheaper clicks.


This consists of other marketing strategies that create engaging content for the accounting firm.

Digital marketers will perform email marketing and create content on search engines and social media. This includes Facebook ads, direct mail and blog posts to interest potential customers.

Advertising can help small businesses, larger businesses and local businesses gain new clients. Landing pages will give accounting firms more value and leads due to their informative content that will interest readers.

Promo Videos For Accountants

Promo videos are great for brand exposure and building trust with bigger clients.

We all know that the bigger the client, the more objections they will have and having a well-filmed promo video promoting your business and the services they offer helps build that trust and gets the bigger clients through the door.

YouTube is the 2nd biggest search engine & YouTube processes more than 3 billion searches a month.

So if you don’t have a promo video for your company, you may leave a lot of money on the table.

Here is an example of a promo video we recently did for a company.

With a branded video like the one above, it’s great to rank that for your brand, so when people search for your company on Google, it’s directly under your website.

Again, this helps build trust with new clients you and your team are trying to close.

Ranking videos is a form of effective frequency marketing that can drive lead generation for accountants.

Video SEO generates accountant leads

If you have a promotional video promoting your services, you want to order a video ranking service with Video Veggie.

The video veggie service knows all the latest youtube ranking factors in May 2024 to get your video ranking number one in Google Videos and Youtube.

If you feel your accounting firm could benefit from a video, check out our guide to creating branded videos.

Why Buying Exclusive Real-Time Accountant Leads Is Great For Business Growth

Making an investment into buying accountant leads can be excellent for business growth.

Purchasing real-time accountant leads can ensure that your business generates more revenue and can boost brand awareness.

When buying real-time accountant leads you are making certain you will have a steady business flow which in turn is also setting your business up for success.

Some of our existing clients who have purchased accountant leads have provided us with feedback that they were able to:

  • Upsell Credit Analysts Leads
  • Upsell Bookkeeping and Accounting Clerk Leads
  • Upsell Insurance Underwriters Leads
  • Upsell Budget Analyst Leads
  • Upsell Tax Prepares Leads

Are Accountant Lead Generation Companies Worth It?

Accountant Lead Generation Companies are perfect if your business needs to grow its company revenue.

When buying account leads you want a speedy service that will respond to enquiries as soon as they come in so your business doesn’t miss out on leads that could really help your business to grow.

Finding the right accountant lead generation company can give your business a huge return on investments if they turn the leads into actual orders. Having a quick service gives your business a better chance of turning an enquiry into a paying customer.

Beware of Tradesman Websites

The first thing many accounting firms do when looking for more enquiries is to create a premium listing on one of the following tradesman websites.

Yell Premium Listing

Now I see a lot of accountancy firms paying for a premium listing on yell, which they have done for years.

Yell’s Packages start from £149 a month for advertising; however, there is no KPI as to what you as the business owner are getting for your £149 a month, whereas if you partnered up with an actual lead generator, you would be able to look at figures at the end of the month and see what you got for your money.

Many business owners fall for this trick every month and blow money just for being on yell.

You want to find a lead generation agency that can provide exclusivity on the leads to increase conversion from enquiries to customers. is a two-way system where they get the leads themselves and then sell them to business owners who can provide the service.

If you are an accountant, you will need to pay £50-100 for a lead, and that one lead may be sent to 10-15 other accountants.

The best type of enquiry for conversion is high-quality exclusive accounting leads. Not shared between a dozen companies.

You don’t have any exclusivity to the leads at all with

You’ll find that most of the time, you’ll be beaten by price, so you need to be very competitive on your pricing when it comes to pricing jobs.

This will most likely mean that your profit margins will be slim, and again you won’t be able to scale a company and grow to new heights buying leads this way.

What Are The Options?

You have three options available.

Do Nothing

You do absolutely nothing, and your accounting services don’t progress.

Your competitors will dominate and take their business to another level.

Referrals from existing clients can keep you busy enough to pay the bills.

Generate Your Own Accountant Leads

You can try and generate your own bookkeeping leads.

But you will need a large investment in marketing expenditure to get this to work.

I see many small business owners blowing £20,000 on a website to make a site pretty, but they aren’t marketing that website which is so stupid.

That’s like going out and buying a Ferrari without an engine; if you aren’t marketing the site in any way, how are you expecting to get more leads & sales?

Register With Services to Generate Sales Leads

You can register your websites to the following businesses, along with their contact details:

The problem with registering with paid online directories is all your competition is next to your listing. It is a battle for the lowest prices to secure the works.

Hire The Experts

Hiring the experts gives you the time to improve your sales strategies.

Hire the best accountant lead generation experts today

If you hire an accountancy lead gen company, you can demand the type of leads you want.

You can discuss your ideal clients and ensure your target audience is directed.

You can pause or cancel contracts if the conversion does not work out.

Lead generation for accountants can help to build target clients for your accountancy firm.

Final Thoughts

Do you need to ask yourself whether you want to grow your accounting firm through accounting services?

You see, in my experience, there are two types of businesspeople.

  • Those who don’t jump on things when the opportunity presents itself and doesn’t take action required to get the results.
  • And when an opportunity presents itself, jump on it, take that action and get the results they want.

And since you’re still here to the end of this article, I’m going to assume you’re one of those who takes action on things.

What is our final thoughts on how to generate accountant leads

If I’m right and you’re still with me, I’m ready to jump on a call and discuss your problems as a business owner.

Find Out The Best Solution for Accountant Leads

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