Equity Release Lead Generation

Are you an equity release company that is struggling to bring in a consistent flow of enquiries right now?

Need Equity Release Leads?

Equity Release Lead Generation is the process of generating leads through contact forms via various methods of digital marketing. Potential customers are searching Google every day and the lead generation company can generate enquiries for equity release leads.

You might have tried making posts on social media, Facebook, attending network events or even purchasing low-qualified leads from vendors that sell you multiple companies.

You are wasting money right now, and time and potentially putting your business in a state where it can’t grow to the next level as compared to your competition.

If this is you then it’s not your fault.

You will understand how to build your business and generate leads the smart way below.

Fill out our contact form with your details for more advice on how to generate leads for your market.

Find Out How to Get Equity Release Leads

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Why Do Equity Release Companies Need a Lead Generation Company?

Equity companies need a specialist lead generation company to bring them a consistent flow of leads.

Data from the equity release council has shown how the equity market is thriving, with the total lending, in 2016, exceeding the £2 billion level.

An equity company is great at releasing equity for their clients and should leave the digital marketing strategies to experts who specialise in this.

Sales leads are the lifeblood of any equity release market. Having a predictable stream of affordable and exclusive equity release leads gives you the confidence to grow your team and your operations without worrying where the next job is coming from.

A successful equity company requires a steady flow of new customers that is not reliant on “word of mouth”.

Although word of mouth brings you some of the best quality leads it is not consistent enough lead generation to grow your business and attract new customers to the sales funnel.

If you want to bring brand awareness and new customers to your business, you need a strong online strategy for attracting quality equity release leads.

A lead generation company will use a targeted approach to generate high-quality equity release leads, they know exactly what to do to gather new clients and their dedicated team of experts will follow up with any concerns or queries you might have.

Whether you need to generate leads for lifetime mortgages, home reversion or income drawdown, a lead generation company will cultivate high-quality leads to meet your needs and get your clients through the sales funnel.

Some lead companies may offer a free trial to new clients, to demonstrate their marketing expertise and prove they generate qualified leads.

Types of Equity Release Leads

Here are the different types of equity release leads available:

Buy Lifetime Mortgage Leads

Lifetime Mortgage leads are available to be purchased for homeowners over the age of 55.

Some lead generators will double the leads they sell to plenty of different equity release companies.

It is essential to have exclusive leads, and we can supply some amazing leads.

Buy Home Reversion Plan Leads

If you are buying home reversion plan leads, you will want to assure that you get 100% qualified leads that are exclusive to your company.

Getting exclusive leads will bring in plenty more enquiries as they are tailored.

This plan is great for when you want to release equity from your property without the stress of inheritance you could leave.

We can supply you with brilliant exclusive leads.

Popular Questions

What is Equity Release?

An equity release will let you access the money you have tied up within your home.

When people use an equity release, it gives them the chance to fund their retirement and pay off debts.

What are the rules for equity release?

You must be over the age of 55 for a lifetime mortgage and over the age of 65 for a home reversion plan

You will have to own a property in the UK that is in good condition.

You may potentially not be able to have an equity release if you have dependants living with you.

How To Generate More Leads For Equity Release

Here are online strategies to generate more leads for the equity release industry.


Search engine optimisation helps to rank the equity websites higher in the SERPs.

The higher position the website rankings drives more clicks and in turn more enquiries.

Link Building

In recent years, building backlinks has become the most important SEO ranking factor for improving your website strength.

We recommend using high-rise links to receive relevant and powerful link-building package backlinks.

For trusted link-building strategies there is no higher trusted site than Wikipedia so WikiWookiee can provide you with this.

Optimised Content

The content on your website needs to be SEO optimised for what the algorithms expect to see on the given topic.

We recommend using surfer SEO or marketmuse to assist the content optimisation strategies.


Google My Business is a great platform to drive phone call enquiries and web form leads online.

Find out all the strategies on how to optimise your GMB profile.

Be sure to drive extra five-star reviews to your GMB from companies like Rate My Business.


Triggering Google suggest is a superb way to influence the search path of potential customers.

The Search Engine Manipulation Effect can change people’s perception of a subject or influence search queries.

Find out how to trigger the google suggestion or use a specialist autosuggest optimisation company.

Buy Leads

You can buy leads for your equity release company, rather than attempting to generate your own leads.

Generating your own leads can be an incredibly long process leading to a large sum of money being used towards ut.

In this case, it is better to buy leads for equity release, as they can end up cheaper in the long run, and can be shorter.


Pay-per-click advertising in Google SERPs is where the ads appear at the top of the results when people search for queries online using Google.

Pay Per Click ads is usually worth it if the ROAS (return on ad spend) is good.

PPC ads are a great tool to grow a customer base because they are focused on the exact search queries to suit your services.

PPC ads attract quality leads as they are the first site to appear when an individual opens the SERP, which is ideal for lead generation.

Find out all the details about the led gen strategies in pay per click in May 2024

Rank and Rent

The rank and rent model is renting out a lead generation website built by a digital landlord.

The lead generation expert builds the rank and rent website to drive leads for the targeted industry.

The Equity Company has one of the following lead generation agreements:

Video SEO

Ranking videos is another form of effective frequency marketing that can drive high-quality relevant leads.

If you have a promotional video promoting your services you want to order a video ranking service with Video Veggie.

The video veggie service knows all the latest youtube ranking factors in May 2024 to get your video ranked number one in Google Videos and Youtube.

Ranking on YouTube is another great example of lead generation.

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Why Buying Exclusive Real-Time Equity Release Leads Is Great For Business Growth

Purchasing real-time equity release leads is essentially making an investment into your business since it is the best way to help your business grow and generate more revenue.

When buying equity release leads you are ensuring that your business will generate new customers and will run smoothly.

Some of our existing clients who have bought equity release leads have provided us with feedback that they were able to:

  • Upsell Home Revision Leads
  • Upsell Life Time Mortgage Leads
  • Upsell Pension Plan Leads
  • Upsell House Remortgaging Leads
  • Upsell Personal Loan Leads

Are Equity Release Lead Generation Companies Worth It?

Equity release lead generation companies are one of the best ways that you can guarantee your company’s success since the leads you have purchased will increase your revenue and generate new customers.

Finding the right equity release company will help to provide your business with an excellent return on investment since the leads you have purchased will generate a larger cash flow forecast.

Having a quick and efficient service when it comes to purchasing equity release leads will be the best thing to help your company to turn enquiries into paying customers.

What Are The Options?

You have 3 options available.

Do Nothing

You do absolutely nothing and your equity business doesn’t grow.

Your competitors will dominate and take their business onto another level.

The referrals from existing clients can keep you busy enough to pay the bills.

Generate Your Own Equity release Leads

You can try and generate your own high-quality equity release leads.

But you will need a large investment in marketing expenditure to get this to work.

I see a lot of businesses nowadays go and blow £20,000 on a website but they just have a pretty website they aren’t marketing that website which is stupid, that’s the equivalent of buying a Ferrari without an engine; if you aren’t marketing the site how are you expecting to get more leads & sales.

Register With Tradesmen Websites

You can register your websites to the most popular tradesman websites online like:

The problem with registering with these paid online directories is all your competition is alongside your listing and it is a battle on the lowest prices to secure the works.

Hire The Experts

Hiring the experts gives you the time to improve your sales strategies in your market.

If you hire an equity release lead generation company you can demand the type of leads you want.

Professional lead generation companies can generate leads, leaving you to focus on your financial services, sales team and advertising campaigns, which will make all the difference to your business.

For example, Soap Leads is a company, based in the West Midlands. Soap Leads uses marketing strategies to generate leads for clients.

So, your dedicated account manager at Soap Leads will focus on gathering high-quality leads, so you can turn your attention to other areas, like your sales team and financial services, putting your company in a better position to beat your market competitors.

If the conversion of the leads doesn’t work out you can cancel any contracts easily.

Final Thoughts

Do you need to ask yourself whether you want to grow your equity release business?

In my experience, there are two types of businesspeople.

  • Those who don’t jump on things when the opportunity presents itself and doesn’t take the action required to get the results.
  • Those who, when an opportunity is presented, jump on it take that action and get the results that they desire.

And since you’re still here to the end of this article I’m going to assume you’re one of those people who does take action on things.

If I’m right and you’re still with me then I’m ready to jump on a call with you and discuss your problems as a business owner.

Get in touch by filling out our contact form with your details to gain more information on how you can attract more leads.

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