Tools to Assist Your GMB Local SEO

Ranking locally drives a lot more traffic and leads than people think.

As business owners are searching for the “Best Google my Business SEO tools” they need to understand it is now called Google Business Profiles.

Having Google My Business (GMB) listings in the map pack is a sure-fire way toattract more enquiriesto your business.

If you are new to creating and ranking GMBs check out our Ultimate Guide to Google My Business listings.

The best local GMB tools will help save time and money ranking locally in major search engines. With data-driven information tools like GBPly, Local Viking, Local Falcon and Localo can assist you to implement the next steps to higher rankings.

So what among the local SEO tools available are the best value for money and can help you develop an effective local SEO strategy?

Let’s dive in and run through the top-rated GMB tools you need in July 2022 to help your local SEO efforts.

Best Local SEO GMB Tools

Here are the best Local SEO GMB Tools:

GBPly

GBPly is the new brand name for GBP Optimiser which was voted the “Best Optimisation Tool to Manage Your Google Business Profiles”.

GBPly is a professional SaaS platform for agencies and businesses to manage, optimize, and grow multiple Google Business Profiles from one powerful dashboard.

If you are looking to improve your local visibility with expert Google Business Profile optimization services, then GBPly is a great option for you.

Buisnesses using GBPly are looking to rank higher on Google Maps, get more calls, and beat local competition in the local maps rankings.

From testing all the GBP tools I believe GBPly is the best local SEO software to help you manage hundreds of Google Business Profiles.

Local Dominator

Local Dominator is a comprehensive local SEO platform and rank tracking tool specifically designed to help agencies and multi-location businesses improve their visibility on Google Maps and search results.

Local Dominator provides granular, grid-based, and AI-driven insights to manage Google Business Profiles, analyze competitors, and track local search performance.

Key features of Local Dominator include:

• GeoGrid Rank Tracking: Allows tracking of local rankings down to specific streets or ZIP codes, reflecting how customers see the business in Map results.
• Google Business Profile (GBP) Management: Enables managing posts, reviews, and Q&A across multiple locations within a single dashboard.
• AI-Powered Insights: Uses AI to detect AI mentions, analyze competitors, and provide actionable “scan analyzer” reports.
• Citations Builder: Helps in fixing, updating, and syncing business information across platforms.
• Agency-Focused Tools: Includes white-label reporting, allowing agencies to generate client-ready, branded, and in-depth reports.
• Competitor Analysis: Provides side-by-side comparisons to monitor ranking gaps.

Local Dominator’s “Scan Analyzer” simplifies complex data into a prioritized action plan.

Eldar Cohen is the founder and CEO of Local Dominator, a specialized Local SEO and Google Business Profile (GBP) management platform. He is a recognized local SEO expert and trainer who developed the platform to simplify tracking and marketing for agencies.

Places Scout

Places Scout is a comprehensive local SEO and reputation management software designed for marketing agencies and multi-location brands to track, analyze, and improve their search visibility.

Places Scout instantly provides automated local SEO analysis, with over 400 points of data available for any business in the local maps rankings.

Places Scout provides tools for keyword rank tracking (including map-based “Geo-Matrix” reporting), citation audits, competitor analysis, and automated, real-time data collection to help businesses optimize their Google Business Profiles.

As of February 2025, Places Scout was acquired by Yext to enhance their competitive intelligence capabilities.

Joy Hawkins is a great local SEO expert and recommends Places Scout as her preferred GMB management software.

Map Labs

Map Labs is a specialized marketing agency and software provider focused on optimizing Google Business Profiles and Apple Business Connect for multi-location businesses, founded by Evan Oder in 2015.

Map Labs software and services make maximizing your Google Business Profile easy and help get results on Google Maps faster.

Map Labs provides a great Maps Marketing service, combining software and expert strategy to help 10,000+ multi-location businesses grow.

Map Labs faced the challenge of creating a more intuitive informational website for their full-stack Google Maps marketing tool.

The only criticism about Map Labs is they are a software that local SEO agencies can use, but also provide services which could put off agencies from using the software as see them as a direct competitor.

Localo (Previously called Surfer Local)

Localo (aka Surfer Local) is a local SEO software that lets you quickly improve your Google business profiles. With correlation data to other highly-ranked GMBs, Localo returns the information you need to tweak your business listings.

Check out ourfull review on Surfer Local,which gives ideas and advice on how to make the most of the number one ranked GMB tool as voted by the SEO communities.

Localois a tool for analyzing competitors and generating strategies for growing business in 3-pack! Base on data and be first in your area!

Creating a thorough Google audit of your Google My Business Listing in seconds with Surfer Local saves time and money.

Local Viking

Local Viking is a popular local SEO tool due to having the most advanced GMB posting software on the market.

From multi-location posting, spintax support to automatic post-daisy-chaining, you can schedule posts for the whole year.

Local Viking allows you to create GMB posts to multiple Locations At Once.

Check out ourfull review on Local Vikingto find out everything the GMB software offers.

Local Falcon

Local Falcon is a local search marketing and rank tracking tool with a sexy visual for local SEO analytics. The Multi-point grid results for accuracy are an amazing way for you to task your team to get 100% Local Search Visibility in the desired areas and for yourfocus keywords.

Check out ourfull review on Local Falcon,where we walk through everything you can do with the local SEO tool.

If your location shows up in the Google Map 3-pack, the traffic volume is insane.

Today, more than half of internet searches have local intent. Research reveals that appearing in Google Maps is the #1 best return on your SEO investment. Optimize for local first.

If you cannot break into the local map pack, you have zero visibility in the local search.

GMB Everywhere

GMB Everywhere is a free Google Chrome extension that helps you analyse your GMB for better rankings.

From viewing your Google My Business categories on Google Maps to spying on your Google Business competitors, you can improve your GMB SEO for better local search rankings.

Check out ourfull review on GMB Everywherechrome extension.

Whitespark

Whitespark is more of a service brand that can fulfil your citation creation to improve your NAP on the internet.

Whitespark provides a set of tools like:

• Local Citation Finder
• Local Rank Tracker
• Reputation Builder
• Review Checker
• Google Review Link Generator

It also provides managed citation services.

Local Citation Finder helps to find citations of key competitors and helps to improve local rankings.

BrightLocal

BrightLocal is similar to Whitespark and more of a service that can fulfil your citation creation.

BrightLocal gives you the best local SEO tools to rank higher, improve your reputation, and generate more traffic and leads from local searches.

Local SEO is for any business with a physical location where it greets customers or any business that serves a local geographic area.

Local brick-and-mortar stores like restaurants, bars, laundromats, doctors’ surgeries, law offices, and grocery stores are all local businesses that should be using local SEO.

Leadsnap

Among the different local search marketing tools in the list, Leadsnap is one of the few that lets you collect online reviews and analyse your competitors in the local-3 pack.

Like RateMyBusiness, you can use Leadsnap to get 5-star Facebook and Google reviews about your business.

The difference is that you must incorporate gathering reviews as part of your sales funnel.

Leadsnap allows you to create automation workflows that are triggered according to the actions of your visitors and customers.

For example, if they fill out a form or call your phone, you can set up the tool to fire off a look to a page on your website where they should write a review about your business.

You can even trigger email or SMS follow-ups if they forgot to place a review. This increases the chances of receiving good reviews on your Google Business Profile from users.

Another feature of Leadsnap is the ability to analyse your local-3 pack ranking using its heat map feature.

You can see relevant local search rankings on areas that you service.

The goal is to at least rank at the third position on local search to appear on the local 3-pack. You can see this on the heat map if the circle is green.

If the other circles are yellow or orange, it means you are close to appearing on the local 3-pack.

All you must do here is check the top-ranking business listings and see what they’re doing right. Look how many 5-star reviews they have and posts they publish on their Business Profiles.

You then want to emulate the good things they’re doing and apply them to your business listing. This way, you can elevate your Business Profile to the level of your top competitors in the hopes of getting more local search visibility.

Read our Leadsnap review to learn more about how this comprehensive local SEO tool can help boost your rankings on local search results.

You CAN’T FIX what you CAN’T SEE

SEOs know certain metrics as though they were name, rank, and serial number– (domain authority, cost per click, keywords ranking).

But do you know your local visibility scores?

Your Share of Local Voice (SoLV) metric?

Your average rank position (ARP) in Google Maps by keyword?

Knowing your exact business and location data let you monitor and manage your rank position.

You can be aware of your competition; then, you’re confident about how and where to spend your SEO and PPC advertising budget.

Summary

Google My Business allows you to promote your Business Profile and business website on Google Search and Maps.

With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers interact with your business on Google.

The GMB management software tools assist and give you the information needed to improve your local SEO.

If you are not making the most of GMB profiles for traffic in July 2022, you may miss out on thousands of daily visits.

Popular Questions

Do GMB Reviews Improve Your Local SEO?

More reviews and positive ratings can improve your GMB local ranking.

We strongly advise usingGBPlyto assist you to drive more five-star reviews to your Google My Business profile.

As a reputation management company, GBPly find ways to get customers toleave positive reviewsthat directly improve your local SEO rankings.

How do I get the most out of GMB?

GMB tools help you get the most out of your local SEO rankings with:

1. Tips to improve your business information and add a description
2. Upload more and better images
3. Respond to Google My Business reviews (yes, all of them)
4. Schedule and promote GMB posts on events, offers, and content
5. Create and upload videos
6. Rank tracker to analyse geolocations to improve