Tools to Assist Your GMB Local SEO

Ranking locally drives a lot more traffic and leads than people think.

Having Google My Business (GMB) listings in the map pack are a sure-fire way to attracting more enquiries to your business.

If you are new to creating and ranking GMBs check out our Ultimate Guide to Google My Business listings.

The best local GMB tools will help save time and money ranking locally in the search engines. With data-driven information tools like Local Viking, Local Falcon and Surfer Local can assist you to implement the next steps to higher rankings.

So what local SEO tools are the best and which are the best value for money?

Let’s dive in and run through the top-rated GMB tools you need in June 2022 to help your SEO strategies.

Best Local SEO GMB Tools

Here are the best Local SEO GMB Tools:

Surfer Local

Surfer Local is a local SEO software that lets you quickly improve your Google business profiles. With correlation data to other highly-ranked GMBs, Surfer Local returns the information you need to tweak your listing.

Check out our full review on Surfer Local which gives ideas and advice on how to make the most of the number one ranked GMB tool as voted by the SEO communities.

Surfer Local is a tool for analyzing competitors and generating strategies for growing business in 3-pack! Base on data and be first in your area!

Having the ability to create a thorough Google audit of your Google My Business Listing in seconds with Surfer Local saves time and money.

Local Viking

Local Viking is the most advanced GMB posting software on the market.

From multi-location posting, spintax support to automatic post-daisy-chaining you can schedule posts for the whole year.

Local Viking allows you to create GMB posts to multiple Locations At Once.

Check out our full review on Local Viking to find out everything the GMB software has to offer.

Local Falcon

Local Falcon is a GMB rank tracking tool with a sexy visual for local SEO analytics. The Multi-point grid results for accuracy are an amazing way for you to task your team to get 100% Local Search Visibility in the desired areas and for your focus keywords.

Check out our full review on Local Falcon where we walk through everything you can do with the local SEO tool.

If your location shows up in the Google Map 3-pack the traffic volume is insane.

Today, more than half of internet searches have local intent. Research reveals that appearing in Google Maps is the #1 best return on your SEO investment. Optimize for local first.

If you cannot break into the local map pack you have zero visibility in local search.

GMB Everywhere

GMB Everywhere is a free Google Chrome extension that helps you analyse your GMB for better rankings.

From viewing your Google My Business categories on Google Maps to spying on your Google Business competitors you can improve your GMB SEO for better Local rankings.

Check out our full review on GMB Everywhere chrome extension.


Whitespark is more of a service brand that can fulfil your citations creation to improve your NAP on the internet.

Whitespark provides a set of tools like:

  • Local Citation Finder
  • Local Rank Tracker
  • Reputation Builder
  • Review Checker
  • Google Review Link Generator

It also provides managed citation services.

Local Citation Finder helps to find citations of key competitors and helps to improve local rankings.


BrightLocal is similar to Whitespark and more of a service that can fulfil your citations creation.

BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local searches.

Local SEO is for any business that has a physical location where it greets customers or any business that serves a set local geographic area.

Local brick-and-mortar stores like restaurants, bars, laundromats, doctors’ surgeries, law offices, and grocery stores are all businesses that should be using local SEO.

You CAN’T FIX what you CAN’T SEE

SEOs know certain metrics as though they were name, rank, and serial number– (domain authority, cost per click, keywords ranking).

But do you know your local visibility scores?

Your Share of Local Voice (SoLV) metric?

Your average rank position (ARP) in Google Maps by keyword?

You CAN'T FIX what you CAN'T SEE

Knowing where you stand lets you monitor and manage your rank position.

You can be aware of your competition; then you’re confident about how and where to spend your SEO and PPC advertising budget.


Google My Business allows you to promote your Business Profile and business website on Google Search and Maps.

With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.

Using the GMB management software tools assists you and gives the information needed to improve your local SEO.

If you are not making the most of GMB profiles for traffic in June 2022 you are missing out on thousands of daily visits potentially.

Popular Questions

Do GMB Reviews Improve Your Local SEO?

More reviews and positive ratings can improve your GMB local ranking.

We strongly advise using Rate My Business to assist you to drive more five-star reviews to your Google My Business profile.

As a reputation management company Rate My Business find ways to get customers to leave positive reviews that directly improve your local SEO rankings.

How do I get the most out of GMB?

GMB tools help you get the most out of your local SEO rankings with:

  1. Tips to improve your business information and add a description
  2. Upload more and better images
  3. Respond to Google My Business reviews (yes, all of them)
  4. Schedule and promote GMB posts on events, offers, and content
  5. Create and upload videos
  6. Rank tracker to analyse geolocations to improve