Multilogin Review

Do you want to manage hundreds of Social Media Accounts?

Multilogin is a browser identity management and automation platform. It protects users from unauthorized browser fingerprinting. Multilogin is a “must-have” tool for all privacy-conscious users, as well as online marketing, web data mining and web PR professionals.

Find out how Multilogin can allow your agency to manage hundreds of social media profiles in one place.

Luminati Proxies

Luminati proxies allow you to run hundreds of Social Media Accounts without getting blocked.

Multilogin is simulating devices & mask IP addresses!

Find out more here –

Social Media Management Tools

Looking for the best social media management tools to help you save time while managing your multiple social media accounts?

In this roundup, we’ve collected all the top-rated social media management tools that can help you with everything from scheduling to automatically sharing old content, creating social media images, analyzing performance, and more.

Best Social Media Management Tools

From our research here is the best Social Media Management Tools.


Heropost is an affordable Social Media Management Tool that allows you to schedule unlimited posts across unlimited profiles.

If you are a professional social media marketer and want better exposure to platforms like Facebook, LinkedIn, Twitter, GMB posts, or Pinterest, you can manage them all from one account.

In our heropost review we run through everything you need to know about the management tool.


Buffer is a simpler social media tool for authentic engagement.

Being able to queue up thumb-stopping content production across all your social channels.

Buffer allows you to measure your performance, create reports, and get insights to grow reach, engagement, and sales.


Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role.

With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.

Hootsuite includes a full scheduler for queuing posts at times of your choosing.

You can create your own schedule or use the AutoSchedule function to schedule your updates at optimal engagement times.


Command a Social Media ArmyManage unlimited social media personas and profiles for the ultimate in engagement marketing, persona marketing, market research and more.

SEO and Social Media Marketing Automation BrowSER & Management Console. is now slightly out of date to run your multiple social media accounts and an updated version of Chameleon has been released in July 2021.


Chameleon is a browser that helps you increase your marketing revenue through a set of industry-leading content and social media marketing tools.

Drive more leads, more follows and more ROI on your time.

Quickly identify and engage with the top-performing content with the click of a button and be seen everywhere, easily, with just one browser.

Build up hundreds of your fake persona social media profiles which can be accessed in one single browser.


Multilogin allows you to replace multiple computers with virtual browser profiles to access all your social media accounts.

Any repetitive task can be automated in Multilogin. You can automate Multilogin through a selection of Local API, Selenium WebDriver, and Puppeteer for Mimic.

Check out our full Multilogin Review.

Zoho Social

The easiest way to manage your brands on social media is using the highly regarded Zoho Social.

Schedule unlimited posts, monitor what matters, and create custom reports to analyze your social media performance with Zoho Social.


Loomly is a complete scheduling tool for Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, and more.

It’s got built-in analytics as well as collaboration and team features, so you can let everyone come up with post ideas while still holding final approval.

You can also, of course, respond to tags, messages, and comments directly from the app.


Sendible is another complete social media management package, with a few features that make it stand out from the crowd.

It’s compatible with about 10 social networks and blog services, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress.

Sendible can also connect to Google My Business, Tumblr, Facebook Pages, Blogger, and others.


Social Media Management Tools are a must for any marketing agency to grow in July 2021.

Saving time and money is why the investment into purchasing a Social Media Management Tool is essential.

Heropost Review

Running multiple Social Media Accounts can be time-consuming and difficult to manage.

Heropost is an all in One Social Media Management Tool that allows you to Manage Multiple Social Media Accounts. From scheduling social media posts to engage with your chosen audience you can track and analyse Performance with In-Depth Reports.

In this Heropost Review, we will cover an in-depth guide to everything you need to know about the tool.

Find out whether gets in the Best Social Media Management Tools voted in July 2021?

What is Heropost?

Heropost Analytics

Social Media Post Scheduler

Pricing Plans

Here are the monthly costs to sign up for heropost.


heropost pricing

Heropost Lifetime Deal

There is a special offer lifetime deal here.

  • 1-time fee of $197 special lifetime deal

heropost lifetime deal


The world has awakened to the power of social media, which explains the comprehensive use of social media by individuals and businesses alike in our day-to-day lives.

Using Heropost Social Media Management Tool is amazing because of the following reasons:

  • To Keep Up with Social Engagement
  • To Manage Multiple Social Pages
  • To Manage Customer Relationships
  • To Increase Social Accountability
  • To Monitor Relevant Keywords
  • To Build a Social Editorial Calendar
  • To Analyse Social Performance

Search Engines

The history of search engines is an amazing study.

In this article, we will take you through the advancements of search engines.

Learn How the Evolution of the Google Search Engine has changed.




Types Of Search Engines

Here are many different search engine types:

Semantic Search Engine

Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving content to users on the web. At one time, search engines could only analyze the exact phrasing of a search term when matching results with a search query.

Check out how semantic search can impact your SEO with Alexa Semantic Search Guide.

Structured Search Engine

Structured data allows a publisher to label the name of a product, review content, ratings and images for search engines. With structured data, search engines don’t have to use algorithms to know that something is a product image. Structured data tells them it’s a product image.

Check out how structured search can impact your SEO with Search Engine Journal Beginners Guide to Structured data.


Ontology SEO

Check out


Topical Authority Wins

Check out why topical authority wins –


Progressive Content Optimisation SEO

Progressive Optimisation of your content is a huge SEO ranking factor in July 2021.

High quality, original content is the base for all your other SEO efforts. Success with SEO starts with outstanding quality, optimised content.

With Progressive Optimisation, you make a change and then track it. When you get a boost in rankings, you can quickly identify what has caused the increase. Likewise, when your page drops in the SERP, you can better understand what may have caused this.

Are you solely adding new content and not editing existing posts that need improving?

Do you press publish and never return to your content again?

The freshness of content is important for Google because QDF (query defines freshness) has been ingrained into the algorithms for so many search queries.

With new amazing Tools for Content Optimisation, there is no excuse for any of your posts not to be SEO friendly.

Let’s dive into everything your content team should be carrying out with it comes to Progressive Content Optimisation SEO.

What is Progressive Optimisation?

Progressive Optimisation is where you continuously optimise content in a progressive manner.

When search engines see you have updated the content progressively they are confident it is up to date in July 2021.

Optimising in steps rather than all at once

Content that was created years ago might no longer be true to this day. Plus they were written according to old SEO strategies at the time of being published.

Google’s perspective on content and the way they read content has improved significantly. From TF:IDF theory (Term Frequency – Inverse Document Frequency) to NLP (Natural Language Processing) in the BERT algorithm. The advancements play a major role in how Google learns to understand content and user intent.

Why Carry Out Progressive Optimisation?

The reason you want to carry out Progressive Optimisation is to maximise the impact of your on-page SEO in terms of being optimised for Google.

Google loves dynamic content where improvements are constantly made to the content published to keep it fresh and up to date.

You want your pages to be crawled by Google as often as possible as helps build trust. Each time the spiders recrawl your posts if progressive optimisation edits have been made they will return to crawl the content more regularly.

Google’s BERT algorithm with Natural Language Processing is data-driven.

SEOs love metrics and data because you can make scientific data-driven improvements to your page to help get an increase in your SERP rankings.

Calculations can be made using content optimisation tools like surferSEO or MarketMuse that provide the metrics you need to make the improvement tweaks.

How to Optimise Content Progressively

It is essential to update your on-site content regularly to increase the effectiveness of your SEO efforts. This improves your overall freshness score and enables Google to recrawl your site.

Here are the essential elements on how to optimise content progressively:

Analyse Content Quality

Increasing content quality should be your primary focus when optimising existing pages on your site.

Here are the main aspects to look out for:

  • Check grammar, spelling and plagiarism using Grammarly Premium.
  • Include the necessary keywords to improve content quality.
  • Ensure the article flows well using Hemingway App as well as checking sentence structure.
  • Make sure the facts listed on the page are correct.
  • Brand consistency is essential. Every company that creates content does so with a particular aim in mind.
  • Check for broken links to ensure Google trusts the resources on your page.


The introduction is there to engage with the reader and immediately show them that they are in the right place.

It is important to be concise and deliver this message in as few words as possible whilst still explaining the topic of the page. This prevents visitors from bouncing off your site.

The introduction should be placed above the fold of the page below the H1 and instantly communicate value to the reader with short, unique copy.

On money pages, it is always a good idea to use the introduction to tee up visitors to click on the call to action. This can be in the form of a contact form or affiliate link. For example: ‘for more information on our services, please fill in our contact form today.

It is generally good practice to place your call to action button above the fold after persuasive content that entices readers to click through.

User Intent

Make sure the page matches the intent of the search.

Google attempts to show the most relevant content to the user in its search results. Search engines are increasingly focusing on determining the user’s intent and enhancing semantic search; instead of looking at each individual keyword, the search engine looks at the relationship between all of the terms in a search phrase.

A search query’s semantic meaning, context, and user intent are now recognised by Google.

Add Missing Headings, Topics and Questions

Always check missing headings, topics and questions in comparison to the top 10 ranked sites.

You can do this manually by searching the main keyword in google and going into each of the top-ranking pages. However, there are now many tools that can help you with this. These include:

  • Surfer SEO
  • MarketMuse
  • Page ReWriter

The tools above can seriously speed the process of finding important headings that you are missing from the page along with questions to include in FAQ’s.

Adding these to a page will massively improve your overall content score.

Featured Snippets

Check each H2 in the search engine to see if there is a featured snippet and what format that snippet should be in i.e bulleted, numbered list etc.

If there is a paragraph answer snippet then ‘Spit It Out’ with great concise content to get featured snippets.

You can see more information on how to get the featured snippet here.

Add Images

Add some images to make the page media-rich.

Images have a significant role in how we experience a web page.

This is essential for SEO since Google’s algorithm considers behavioural metrics that reflect the user experience, such as bounce rates and the length of time visitors stay on a page. You can also optimise images on the page to help with SEO directly.

Add Internal Links

It is vital that you implement an internal linking strategy, creating a silo structure.

Internal links are essential as they assist Google in better understanding and ranking your website. You can tell Google which pages of your site are relevant and what they are about by providing Google links to follow along with descriptive anchor text.

Many SEO agencies are generating plenty of backlinks to sites (which is great) but they are not passing this power through to other pages.

To get the most benefit from backlinks, you want to be spreading this link juice throughout your site.

Off the Page

Add internal links directing visitors to other relevant pages on the website.

This not only passes power from one page to another but also provides a good user experience.

This will also increase the amount of time a visitor stays on your site, which is also a ranking factor.

To the Page

Go to other relevant pages on your site and an internal link to the page you are working on.

Again this helps pass power to the page you are working on.

You want to make sure you have at least 3 internal links pointing to each page as a rule of thumb.

Add Missing Words and Phrases

Adding missing words and phrases that form part of the corpus is taking a scientific optimisation approach.

Using the data and metrics that specialists tools can give you the answers on what missing keywords and keyphrases are needed.

Here are two tools that can help you on finding the missing words and phrases information:

Topical Optimisation

Companies have moved away from optimising for single keywords. Instead, they optimise for larger topics and key phrases.

More than 70% of page views are a direct result of long-tail keywords, experts say. There are many ways to optimise for content that’s not just a single, competitive keyword.

Add Differentiator keywords

Differentiator keywords are what search terms can be added that gives us the information gain score.

Many content writers take correlation tools recommendations too literal and do not think about the user.

Information gain scores indicate how much more information one source may bring to a person who has seen other sources on the same topic.

Check out more information on the Google patent “information gain score” where it educates you that adding differentiator keywords is what will give you the biggest boosts in rankings on top of using a content correlation tool.

Conversion Rate Optimisation

Adding the call to action buttons to your content will improve the conversion from clicks to leads.

Ensure before every CTA button there is well-written content try and get the reader to enquire or click through to affiliates.

Content writers are able to improve conversion rate optimisation by influencing the reader to take the action you want them to make.

On-Page Content Optimisation

Good content doesn’t do you much good if your target shoppers aren’t able to find it when they’re searching. With that, it’s important to write SEO-friendly content that people enjoy reading. 

The best tips and practices to get great content and SEO work hand in hand with the search engine’s need for high-quality search engines to get it in the top five. At the same time, the best content isn’t good if you don’t have the right search engine rankings, and readership is likely to be low.

Monitor the Results of Your SEO Content

To maximise the impact of SEO content, it’s necessary to regularly monitor the results of your efforts. You can then focus on the content types and keywords that result in more engagement and conversions.

Use free analytics software such as Google Analytics to monitor page views, time spent on web pages, backlinks to your website, social shares, conversion rates and conversion rates. Look for patterns in successes and tweak your editorial calendar so that your content caters more to the needs and desires of your audience.

Popular Questions

What is Content Optimisation SEO?

Content Optimisation SEO is the process of optimising your content to make sure that it’s more visible through the web.

Search engine robots will rank highly optimised content higher on a search engine page than non-optimised content.

Making sure content is written in a way through search engine optimisation techniques will give you the best chances to reach the largest possible target audience.

How to Carry Out Content Optimisation SEO?

The process of optimising content should include:

What is meant by SEO optimised content?

SEO optimised content is the process of carrying out search engine optimisation strategies to rank your content higher in the SERP results.

Content published on your website needs to be optimised with relevant keywords and the content structure helps your SEO efforts to ranking higher in the search engines.


The relationship between online content marketing and SEO is the key to achieving good results online. This is how you can deliver content that search engines understand and your audience will love. And this will give you a solid online presence that benefits your business for many years to come.

Through Progressive Content Optimisation SEO, you are providing essential data that search engines will use to determine what your content is about.

After that, they’ll be able to send users directly to your website by ranking your site higher than others in the SERPs.

The evidence of a content correlation between an increase in crawl regularity and ranking is compelling.

Significant improvements to the crawl budget have been achieved by carrying out Progressive Optimisation.

Website Architecture

Website architecture is the foundation of your technical SEO strategies in July 2021.

When it comes to search engine optimisation the site architecture and crawl depth on your domain needs technical SEO updates regularly.

Legacy decisions can harm your website with orphan pages or badly optimised silo structure internal linking.

Screaming Frog helps you take a good look at website information architecture to base your decisions on the internal link analysis.

What is Website Architecture?

Website architecture is the hierarchical structure that organises and delivers the content on your website.

This hierarchy structure is reflected through the internal linking of your website pages.

The site architecture help users easily find information by clicking internal links on your website.

The hierarchical structure also has technical considerations that help search engine bots crawl your pages and understand the relationship between different pages.

If you haven’t already created your website, the first and most important factor to consider is the hierarchal plan of your website. By planning your pages and the relevant links between them, you can save yourself a lot of hassle down the line.

Improving your Website Architecture

By improving your website architecture, you are not only improving user experience, but you are also helping Google’s spiders crawl your website. The reason why this is so crucial is because it affects the number of your pages that are in Google’s index. A website that has a positive website architecture allows Google spiders to pass through one URL to another via inlinks scattered across your site on each URL.

Inlinks (commonly known as internal links) are the hyperlinks on a website page that point to another page on the website. It’s important to monitor the inlinks that each of your pages has. This can be done through a number of SEO auditing tools including our favourite – Screaming Frog SEO Spider. Screaming Frog is a highly in-depth website auditer that can tell you anything and everything you need to know about your site in a very user-friendly manner.

Screaming Frog allows you to integrate your website with Google Search Console and Google Analytics to provide completely accurate results and to help you find the issues with your website. When used correctly, Screaming Frog will massively help your website.

By correctly creating your website and constructing a perfect web silo, you will be able to rank your site much higher for targeted keywords and you can give customers the best experience possible by allowing them to easily browse your website through the use of internal links.

The perfect web silo includes hub pages. Hub pages (also known as category pages or pillar posts) are basically your main pages that categorise your smaller, less important pages. For example, if you had a website about gardens, your hub pages could be focused on something such as trees. By having trees as hub pages you could then have smaller spoke pages

In terms of website architecture, your website auditing tool should be able to show your website in a tree-graph diagram. This graph is essential as it will show you how Google reads your current site architecture and what it considers to be your hubs and spokes.

Your tree-graph diagram should look very clean, with all of the hub pages cleanly categorising a set of relative smaller pages. These connections are created through inlinks and further notes the importance of interlinking relevant pages.

A good internal linking structure should keep the correct pages relevant to others and will help you with every SEO technique you decide to use.


SEO-Friendly Site Architecture

There are many different technical SEO related factors that affect what is considered a ‘good’ website silo and what is considered a ‘poor’ website silo. There are many great auditing tools out there to use to find these metrics.

By looking at website architecture as the general structure of your website, you’ll understand why it is so important.

Without a good structure, basic SEO tactics such as backlinking will be negatively affected and won’t have the results they could potentially have. This is because the link juice would not be able to flow to relevant pages through inlinks and would therefore not benefit your website as it should.

Relevance is crucial in regards to your website silo. By keeping smaller pages under a relevant category, you are essentially telling Google what your services are about through entities. By creating many different relevant entities, your site as a whole becomes easier for users to understand and for Google to crawl.

Click depth is arguably the most important metric in regard to site architecture. Click depth is the number of links a page is away from the homepage. None of your internal pages should be any further than 4 clicks deep as this promotes a negative user experience and also results in Google struggling to crawl the page.

Having EVERY single one of your pages within three clicks away from your homepage is ideal for your website architecture as this allows Google’s spiders to easily crawl each page. This could be the difference between the page getting indexed or not which is obviously crucial for any website.

A good website architectural structure equals a good user experience. A poor website architectural structure can cause a very negative user experience. It’s one of the most important fundamentals of SEO and development and if you don’t get it right, you could be massively slimming your chances of doing well.



Your website’s architecture is important for both user experience and technical SEO.

The hierarchy structure of your web pages improve dwell time and entice users to consume more of your content.

The site architecture also helps the crawlers navigate your site easier and groups documents into topical clusters.

Researching Screaming Frog SEO is going to improve your website rankings as distributes your link equity throughout your web pages.


Content Team

Great content in isolation isn’t great content.

In my personal experience, creating scalable high-quality content is one of the most significant challenges that an SEO agency, lead generation company, affiliate marketer or rank and rent business encounter.

In July 2021 all the biggest affiliate marketers and SEO agencies understand topical authority is key to success.

But the common question asked in SEO Masterminds is “How Do You Create a Team of Content Writers for Your Business?”.

The goals of your content team need are to find ways on how to produce content faster and to higher information gain scores.

How can you accelerate your content creation velocity?

How can you publish more content and publish fearlessly?

Business owners have the knowledge that feeds great content. But the CEO is not going to be writing the content so the task is how can the content team create compelling copy that reads as industry expert-level content.

So we will dive into how to build an effective content team.

What is a Content Team?

A content team is responsible for the ideation, creation, optimisation and distribution of all content strategies.

An effective content team is an integral part of the growth of new copywriting being published and existing content optimised.

The content marketing success will depend on the quality of your SEO content writers and training on what creating high-quality content looks like.

Content Team Roles

Here are the most common content team positions.

Content Strategist

The content strategist is the brains behind content marketing success.

A content strategist controls the content roadmap and how the company will use grow the topical clusters on the website.

The content strategist role manages the team of content writers, editors, and designers.

The content strategist core roles are being responsible for assigning tasks, supporting writers, receiving deliverables, and managing project workflows. This person also creates and maintains the process documents with the help of the CEO or a business owner.

Some businesses outsource the actual content creation and the content strategist needs to make sure the auditing the freelance writers work is checked before uploaded.

Some content teams name this role “content operations manager”, “senior content manager”, or “Editorial Content Director”.

Senior Editor

Senior editors main duties are driven by “How can we improve our quality and how can we produce more content”.

Consistently looking to improve the systems and training for your content team.

Weekly calls with the editors and content writers a must to motivate, discuss pressing problems and providing solutions with training.

It worth noting in many companies a senior editor and an editor is merged into one job role position.


Editors should be reading every single word published by the proofreaders and looking at how to improve.

Common mistakes should be logged and updated on the standard operating procedures.

An editor is responsible for copy editing tasks, this role will manage ongoing improvements and tweaks to existing content published. This role can be very helpful for producing highly polished content.

Some content teams name this role “content editing”, “content cleaner”, “reviser”, “progressive optimisation expert”, or “Editorial Assistant”.

It worth noting in many businesses an editor and proofreader carry out both roles in the same position.


Proofreaders review every article created to analyse quality assurance.

A proofreader will grade and feedback to content writers where they can improve.

Proofreading every piece of content created is essential before hitting publish.

A proofreader also takes the responsibility of formatting and publishing content.

Some content teams name this role “content uploader”, “website uploader, or “content publisher”.

It worth noting in many companies a proofreader and an editor is merged into one job role position.

Content Writer

A content writer creates the copy following the content outlines and content briefs.

Following internal documents and content plans the heavy lifting of the content creation is produced by the content writers.

Most content team roles start out in content writing before being promoted to editors and content strategists.

Some content teams name this role “freelance writers”, “creative copywriter”, “content creator”, or “digital copywriters”.

Content Team Tasks

There are many tasks for the content team to carry out as indicated below.

Keyword Research

Keyword research is the process of mapping out what keywords is relevant to your website and trying to cover all these within your content strategies.

Many content marketers see this task only for new website build-outs.

But keyword research is never-ending and consistently trying to find gaps in your content on a page-level is important for content expansion techniques. A single page has the ability to rank for thousands of keywords within the same corpus.

Then domain level gap analysis will show pages you are completely missing off your website. Covering the topic in its entirety is important to boost your topical authority scores.

There are many amazing keyword research tools like ahrefs and semrush that allow you to research, organize, and prioritize your best content opportunities faster than ever.

Keyword Clustering

Keyword clustering quickly groups your keywords into clusters to determine what topics are covered on what page.

We tested all the keyword clustering tools on the market and found keyword cupid to be the best for value, quality and speed.

The grouping of keywords is important to avoid a single website targeting the same keyword on multiple pages.

The keyword clusterisation, now allows your content team to start to create the content outline and content briefs for each individual page being written.

Content Outline

The content outline gives the writers all the following information:

  • Focus Keyphrase
  • H1 Heading
  • H2 sub-headings
  • H3 sub-topics of the h2 headings
  • Questions
  • Keywords to include
  • Keyphrases to include
  • Topics to include

MarketMuse and SurferSEO have a text editor that gives you real-time feedback on how well your content matches the topic models.

The text editors show you how to write like an industry expert and competitive data on the top search competitors for your page intent.

Content Brief

The content brief is everything the SEO content writers need to know before starting the content creation.

Some important elements to educate the writer on is:

The content brief must be read prior to content creation by the writers to make sure the search intent on the page is perfect.

The content outline works alongside the content brief to give your writers the best chances to write like an industry expert.

Content Creation

The content creation is carried out by your writers who produce the articles following the content briefs.

Creating content should be appealing and awe-inspiring content for the viewers.

Copywriters produce compelling sales copy that converts readers into potential customers. But if these articles are not SEO optimised there will be no readers to convert.

SEO content creation can rank well but without it having persuasive copy you won’t convert the viewers into new customers.

The content creation needs to be a balance between the two where it is SEO optimised and written to convert your audience.

Uploading of Content

Once articles have been created and proofread the uploading to your website needs to be formatted and structured correctly.

The uploading of content needs to be carefully crafted with sufficient structured data.

Important structured data when uploading content is:

  • H1, H2, H3s
  • Blockquotes
  • Images
  • Schema
  • Numbered Lists (ol tags)
  • Bullet Point Lists (ul tags)
  • Internal Links

Progressive Optimisation

No matter how much experience you have in content creation or content optimisation you will look back on previous work and find ways to improve upon it.

What knowledge you have in July 2021 is more than you had six months ago and for this reason, progressive optimisation is a must for all content teams.

Google is unpredictable and the goalposts can change so the content upgradation is important to align with what the algorithms expect to see.

Our progressive optimisation team continuously optimise existing content with content expansion techniques to boost the websites opportunity to rank for keywords.

Finding the accidental keywords the pages are ranking for and adding them into the content is a great strategy used to expand the content production. But at times these accidental keywords could be highlighting content cannibalisation issues to create new pages on a topic or merge multiple posts into one webpage.

Progressive optimisation strategies also provide updated fresh content necessary to rank in any QDF (query defines freshness) topics.

For more information on progressive optimisation tricks and tips check out our guide on Progressive Optimisation SEO.

What Content Optimisation Tools Are Needed For Your Content Team?

The best content optimisation tools for your content team are:

There are other popular tools like Frase and Hemmingway App you could prefer if you need cheaper alternatives.

We have rounded up the full list of content optimisation tools in July 2021 to give your content team the best chances to create content better and faster.

Characteristics of Your Content Team

Below are a few characteristics you want from all your content team:

  • Experience in SEO – Hiring an SEO-savvy writer will save you a lot of headaches down the line. This type of writer will understand the nuances of writing for search engines and will know how to utilise target keywords within the copy.
  • Goal-oriented – Content writers that aim to help their clients reach their goals. Be on the lookout for freelancers who are only there for a quick paycheck and nothing more. The holy grail of content writers is proud of the output they create.
  • Content marketing experience – Candidates who have more experience in content marketing or digital marketing, in general, are preferable as they will be easier to train and get up to speed with your content creation workflows.
  • Proficient in grammar and spelling – You’re hiring a writer, so this characteristic is non-negotiable. I recommend testing your writers using Grammarly, a top-tier tool for evaluating one’s proficiency in grammar and spelling.
  • Deadline-driven – Content marketing requires a great deal of consistency, and you can’t afford delays. Therefore, ensure that you work with writers that can adhere to the deadlines you set for them.

Note that when you aim to hire a more qualified writer, you need to be prepared to pay a higher rate. If you don’t have the budget for quality content, be prepared to take on a lot of the editing work in-house.

Popular Questions

Why is Building a Content Team Important?

Researching, content writing, publishing, and progressively optimising content isn’t a part-time job and to grow your content production and give them time to writing optimised content you need a team to deliver these results.

Business owners have limited time resources and their time should be saved for the core strategic activities that keep your business running and growing.

Freelance or In-House Content Team?

When building a content team, the first question agency owners ask is do you hire in-house writers, outsource, or hire freelance writers?

When you are looking to scale, the answer isn’t always in-house.

The best methods are to use freelance content writers because it is easy to scale content creation without the stress of onboarding new writers or training. Then hire an in-house team of editors who can publish and progressively optimise the content.

Each team needs a content strategist to analyse, research and plan a content road map for each website.

Why Content Creation is Best Outsourced?

Outsourcing your content creation is best because of the following reasons:

  • More time for your in-house to edit and improve existing articles
  • No costs in training or onboarding new copywriters
  • Ability to publish more content production velocity
  • Only pay for quality content created

How to Find Quality Freelance Content Creators?

For sourcing quality content creators, here are some places that you might want to look:

  • Freelancer sites (Upwork, People Per Hour,
  • Job boards (Local Job Centres)
  • Facebook Groups (cult of copy)
  • Existing publications (useful for hiring subject matter experts)
  • Apprentices
  • Work at Home Mums


A motivated content team will strive to improve their content production process on a daily basis.

The content optimization tools are there to research, plan, publish, and optimize content faster.

With the right processes in place from content briefs to the writers and editors checking before being uploading, it allows you to publish with confidence that every piece of content will perform.

A vital step in any online business marketing strategy is to create a quality content team. A steady stream of fresh content is an essential element of any successful digital marketing strategy.


Use Topic Review

The Use Topic brand comes from a great story where the co-founders of Topic (Ryo and Nik) had the same problems most digital entrepreneurs encounter.

We tried all the gimmicks, everything from virality loops to publicity stunts. All of these techniques provided exciting spikes, but the next day traffic would always fall to the same disappointing levels.

After years of not receiving sustainable levels of traffic, they turned to produce high-quality content.

Roll on several years and after seeing the enormous impact of high-quality content, it was clear their next mission would be to help organizations produce better content.

$7 for 7 days

What is Use Topic?

Use Topic is a market-leading content optimization tool that helps content teams drive more organic traffic and save time researching.

The tools analyses real-time search data to deliver helpful recommendations for writers to implement into their blog posts.

Use Topic assists writers to discover exactly what their audience wants to read.

Use Topic Benefits

The benefits of using Topic is:

  • Save Time – Spend less time on manual research as Use Topic does the heavy-lifting for you
  • Deliver More Content – Scale your content program without having to hire a dozen content strategists
  • Create Higher Quality Content – Create content that’s more valuable and ranks higher than the competition
  • Save Money – With fewer staff costs on guessing what Google wants, Use Topic removes the guesswork

Write What They Want To Read

The Use Topic core principle is to “write what they want to read”.

A well-known principle that hasn’t changed since Benjamin Franklin sold Poor Richard’s Almanack to promote his printing business in 1732.

The Use Topic AI optimization models put the principle into practice, making it easier to craft content that’s tailored to your audience.

Start Your Trial Today

Special Offer Trial

Key Features

Here are the key features on the Use Topic domain:

People Also Ask

The PAA tool on Use Topic is amazing. Check out the free PAA tool here.

Type a keyword into the PAA Tool and get real questions that people are asking about the topic.

What I find amazing about the People Also Ask Tool is the ability to extract all related questions and then group them into related clusters.

Check out an example of the PAA Tool clustering questions for the search query “content optimization”:

Use Topic PAA Tool

Answers are great, but only if you know the questions. The People Also Tool by Use Topic makes you find all the semantically related questions to the topic easily.

Content Grader

Use Topic’s Content Grader to quickly see what your draft is missing.

Create a feedback loop that ensures that every article covers what your audience is searching for.

Before publishing any content your content uploader should also give an optimisation check before hitting “Publish”.

Outline Builder

Use Topic’s Outline Builder to curate the research into a comprehensive outline.

The outline builder quickly creates content briefs for your writers to understand all the topics to cover.

I can send well-developed outlines that include title and meta information in a neat package to our writers. It helps me build outlines in 20-30 minutes – a task that used to take me an hour to an hour and a half.

Pricing Plans

Here are the Use Topic Pricing Plans:

  • Starter – $99 per month
  • Plus – $199 per month
  • Premium – $299 per month

Use Topic Pricing Plans


Here are some Use Topic reviews from within the SEO community:

Testimonial on how it saves time automating the research.

If you need to create a blog outline, this tool is a must-have! Topic has saved me many hours of manual work by automating the research.

Testimonial on how it can consistently generate high-quality pieces of content.

Our agency writes in excess of 500 articles per month for clients. With Topic, we can consistently produce high-quality article frameworks that are SEO optimized and developed with great insights that would be almost impossible to get with a manual process. Clients always get excited when they see how it works

The SEO Content Writers prefer a well-optimised SEO outline on what they need to write about.

I love how it saves me time in creating SEO-optimized outlines and content, especially for longer-form articles. I save about 3 hours on average with each Topic report versus if I pulled the insights manually. My team works through dozens of articles each week too, so we save hundreds of hours each month


  • Can share a link with my writers to give them access to the Content Research tool and Content Grader tool
  • The interface is intuitive and does not require a steep learning curve


  • The drag and drop functionality can be a bit clunky at times
  • The pricing is a bit high

Use Topic Alternatives

From our research here are the best Use Topic alternatives:


Removing the painstaking time of analysing the top results content structure is what makes Use Topic a great tool for your content marketing efforts.

Saving time and saving money are two of the biggest reasons for signing up to is an absolute must for content writing agencies.

Imagine being able to deliver more content and at a higher quality finish will do for your SEO efforts online?

Create Use Topic Trial Account


With Use Topic all the features allow you to plan, write and optimise all your content strategies under one efficient tool.

Topic optimises in one place exactly what their audience wants to read that drives higher rankings, more traffic and in turn more commissions.

Hemingway App Review

Hemingway App improves your SEO content efforts to help rank your web pages higher in the Search Engine Results Page (SERP).

There are all sorts of writing apps out there, and each one takes a different approach.

Find out whether Hemingway App makes the list of Best Content Optimization Tools in July 2021.

Hemingway App is used by content marketers in helping you polish your writing.

Check out in the Hemingway App Review how the tools compare to other alternative brands like Surfer SEO, Grammarly and MarketMuse.

What is Hemingway App?

Hemingway App is a great content tool


Hemingway App Alternatives

From our research here are the best Hemingway App alternatives:


Diib Review

Diib improves your SEO content efforts to help rank your web pages higher in the Search Engine Results Page (SERP).

Find out whether Diib makes the list of Best Content Optimization Tools in July 2021.

Diib is used by content marketers in helping you create better content briefs and optimise articles to be optimised for the algorithms.

Check out in the Diib Review how the tools compare to other alternative brands like Surfer SEO, Frase, Clearscope and MarketMuse.

What is Diib?

Diib is a great content tool for creating content briefs and outlining what your SEO content writers should cover in their content creation.



Diib Alternatives

From our research here are the best Diib alternatives:


Clearscope Review

Is ClearScope A Great SEO Tool and does it make it into the list of best content optimisation tools in July 2021?

It seems that every day there is a new SEO, search engine optimization tool available for businesses. While it can be helpful to have a tool that works to improve the SEO of your content and website, it can be hard figuring out which ones are worth investing in.

Even though SEO tools, like ClearScope, are designed to save time and perhaps even save money within your marketing team, they usually do require some kind of investment. This is why we have created this report today regarding ClearScope, so you can decide whether this is going to be a useful SEO tool for your business.

ClearScope is a keyword research tool that aims to take the guesswork out of hitting your target keyword count based on the average word count of your content. All businesses understand how important keywords are when it comes to obtaining organic traffic, and ClearScope is made to make this process easier.

In this article, we are going to review ClearScope and report whether it is a good SEO tool for your business. We are also going to provide some ClearScope alternatives for those who are looking more into content optimization and require additional advice elsewhere.

What Is Clearscope?

ClearScope is one of the newest SEO tools to hit the market. This is a keyword research tool that is based around content optimization, which can be useful in increasing organic traffic to your web page or content based on the standards set by Google.

ClearScope works to help you optimize online content by grading each piece of content you enter into the database on the relevance and comprehensiveness of the piece. These are two main factors used by Google when it comes to ranking their search results, so it is clear to see how ClearScope and its alternatives can be a useful piece of kit for businesses.

When writing content for the web, you must be including relevant keywords to ensure that the piece is recognized by Google and therefore ranks highly in the search results. When we talk about learning to optimize the content, we are talking about the different ways that you can increase traffic to your site or a page of content based on what is required by search engines.

One of the ways to optimize content is to increase the number of keywords in a piece and ensure that relevant terms are used often. Marketing tools like ClearScope are designed to make content optimization easier, as they will highly SEO content that is missing so you can fill in the gaps, which can save time and money within your marketing team. 

ClearScope will grade your content based on the relevant terms and other SEO tools that have been used within it and compare it to what is already out there. It does this by scanning the content for LSI keywords, which are keywords that are generally related to the main topic of the content. 

The more relevant terms a page features, the higher it will rank in SEO because Google will deem it to be both relevant to the search query and good quality as there is limited repetition.

Google and other search engines do not just look for keywords and how many times they appear, as they also access the quality of each page. Being able to identify relevant terms and find out how to insert them naturally into your content is an excellent way to optimize it.

The grade given by ClearScope and other tools like it could help you optimize content better, as it gives you something to work with by showing your progress. Using ClearScope to conduct this research can save you money when it comes to marketing and helps to save energy so you can focus on ensuring you create quality content that works. 

How Does ClearScope Work?

The grade given to users from ClearScope is based on keyword research from competitors.

This is designed to be a simple tool and features a dashboard for all users, which opens up as soon as you enter the site. On this dashboard, you will need to write the keyword that you are aiming to use in your content into the search bar.

No matter what kind of writing or content you want to create, there will be one main topic. This main keyword is all Clearscope needs to give you the necessary data to optimize your website. 

It does this by searching and scanning the top 30 results on Google or similar search engines that share the same keyword and provide you with the data that can be used to optimize your content. ClearScope performs a search of the top 30 results to give you an insight into your competitors and allows you to use data reports based on this information to create content that is better than anything else out there.

ClearScope provides a report of their data findings after the initial search, which is a process that can take 2 to 3 minutes to complete. The reports can be a useful tool within themselves, as you can use them to get an insight into the work your competitors are doing as well as gathering marketing data into your audience.

However, one of the best features of ClearScope is the way the app uses these reports to aid your content creation. Following the keyword research, you can use the data to improve your content as you are writing it.

ClearScope allows users to ‘Optimize’ content as they are writing it by turning the keyword research reports into a guide for your site. Clicking the green ‘Optimize’ button at the bottom of the ClearScope page, following the keyword research reports, will lead to you a page similar to the blank blog page on WordPress or Google Docs. This is where you can copy and paste your content into ClearScope so it can compare it to your competitors. 

This comparison between your content and the research performed on the same keyword will give your site a grade. The ClearScope grade can then be used to determine how much content optimization needs to be performed by your marketing team for success.

However, this is not all that ClearScope provides. After all, this is a content optimization tool, and so far, it seems as though the majority of the work has to come from your marketing team, but this is not the case. 

As well as performing a search into your keyword market and providing a report based on those finding, ClearScope also offers a list of relevant terms in the sidebar, which should be included in your SEO content.

It is a simple tool that works to find other words and terms that could be included in your content for further optimization. 

How Does The Grading Process Work?

The main feature of ClearScope is the grade it gives your company content based on other related articles on the web. This simple software scans search engine results for articles that use the same keywords and compares your content to provide an overall grade.

This rank can be used by your marketing team to assess where additional SEO tools need to be used to increase organic traffic onto your website.

To get a good understanding of how the ClearScope software works and whether it is worth using some of your marketing money on, we need to take a deeper look into the way they score content. This is the main purpose of the ClearScope software, as the score they give content can be used to determine the ranking it will be given in search results and how much additional optimization needs to be performed by your company for better results.

The Grade summary is the first thing that appears on your ClearScope dashboard, and this box will be the way your company can access content for SEO.

The score given to you by ClearScope is based on several factors, each of which matches the rankings given by search engines, and it breaks down the Google search engine results page (SERFs) for the keywords you are using. There are a few different factors used by the software, including:

Content Grade

This is given by ClearScope based on how relevant and usable the content is based on the rankings it is given by Google. ClearScope breaks down the scoring based on the rankings of content so you can see how far your work might be from the top 10 or 20 or even top 30 results.

ClearScope ranks the content from search results from positions 1-10 and then 11-30. Their grading system is pretty simple, as it follows the standard A to F process used in most reports. 

A is the best given through a ClearScope report, with F being the worst.

Word Count

As we have mentioned, optimizing content is no longer just about how many keywords you can get onto a page as Google now also assess the quality of your content too. This is why the average word count of all the results is also used in the ClearScope report, as this can be used to provide an average ratio of keyword to standard words used in the content.

While you want pages on your platform to rank highly for relevancy, simply choosing to write the same keyword over and over again does not result in good content. To improve organic traffic while also ensuring that you are still appealing to your customers, every article needs to be relevant but comprehensive.

As well as informing users of the best ratio of keywords to use in their content, this feature on ClearScope is also a good insight into what your customers want. ClearScope analyses the pages that appear in the top 30 results of your keyword and provide an average count, which can be a good indicator of what your customers are looking to read.

It can give suggestions based on the length of content your desired customer wants, whether that is a short 200-word piece or a longer-form document covering several pages. 

Even though ClearScope might not be the most technically savvy SEO tool out there, it is the only one available in the market right now that offers this word count ranking. This can be a very useful piece of information for your marketing team, and it could end up saving time and money, as they will know what they need to write ahead of time.


The last aspect of the ranking given by ClearScope is based on the readability of the content it has accessed.

In the report, ClearScope ranks content based on the Flesch Kincaid readability score, which can be used to determine how easy the content is to read and process. Not all SEO tools rely on this particular method of readability, but it is the most widely used form of measurement to determine how easy content is to read on any platform.

The Flesch Kincaid is a formula that is based on the reading ease of your content and the average school grade required by customers to read said content. Both of these aspects of the formula base their findings on two main features within writing – word length and sentence length.

As we have mentioned earlier, Google and other search engines will rank pages based on not only the relevancy of the content but also the comprehensiveness. The readability score given to any website in a ClearScope report is a way of measuring the comprehensiveness of the piece.

Regardless of who your target customer is, your editor should make sure that all articles and content published on your website are easy to read. This makes it more accessible and can open your brand up to other customers who might not be the group you have considered before.

ClearScope Pricing

Pricing is a vital aspect to consider when it comes to any marketing tool you might be considering for your platform. ClearScope is simple software, and this simplicity of service continues when it comes to choosing the right pricing plan.

There are only two pricing tiers for the ClearScope software at the moment, which are:

1) $350 per month

2) Agency and Enterprise Plan

Comparing ClearScope with other SEO suggestions such as from WordPress or a plugin like MarketMuse shows that this is not a cheap price for this kind of product which is used for optimizing content. 

The variety of features within the service can make ClearScope good value for the monthly price, but it is down to the user to determine whether their marketing budget can support the monthly prices or whether it is worth looking into ClearScope alternatives.

There is sometimes a promotion that runs for this app where a free trial is available for business use. This can be a good way for those with a low budget, for example, a freelance marketer, to test out the program for free to see whether it is worth paying the full price for later. 

What About User Support?

To see whether ClearScope is good value, we need to look into more than just how the software works and the price of it. Online support is a vital aspect when it comes to finding the right platform for optimized content, and this can indicate how easy the service will be to use.

Support is given on all platforms, whether you choose to use WordPress, Google Docs, or MarketMuse as your content creator and editor, and this can be a good example of reliable service. As with other aspects of the ClearScope plugin, the support centre is made for simplicity and ease of use.

To get in touch with the business and to express a concern, the platform offers a simple contact form where the user can enter their query. This is a free service and one that allows you to remain on the site instead of having to open another platform at the risk of losing your work.

The business operating hours are Monday to Friday, and the customer service team are available from 9 am-7 pm CST time. 

Is ClearScope Worth It?

Learning how to optimize content can be a useful tool for so many different kinds of business, for example, a freelance writer or a member of the corporate marketing team. This is why there are various SEO tools out there, like ClearScope, which are designed to make the process of optimizing content even easier for everyone.

ClearScope could be a great tool for your business as it helps you create content that is deemed as more relevant and comprehensive on search engines. To ensure that your content is reaching customers, it needs to appear on the first pages of search results, and the words you use within this content are a key player in ensuring this happens.

With this software, data is collected to show you how competitors have optimized their content which could show what you have been missing in yours. ClearScope will identify and provide suggestions of keywords that you can add to your content to improve the SEO, ensuring that a wide range of customer types will see your work.

Businesses can create and save their work onto ClearScope to ensure that it is optimized fully.

This software is made to be simple and easy to use, which can offer a lot of value in this industry when SEO is made even more difficult to reach every day. While the price is high, the fact that ClearScope allows you to create optimized content based on data from your competitors and makes it easy to rank high in search engine results is not something to ignore.

If you want to create good content, you need to make sure it is relevant and readable, and ClearScope can help with both of these factors. 

Clearscope Alternatives

From our research here are the best ClearScope alternatives:


Clearscope helps you to write more comprehensive for your website but at the prices, we feel MarketMuse and Surfer SEO better value for money.

Clearscope is a great content tool for creating content briefs and outlining what your SEO content writers should cover in their content creation.

Frase Review

In our Frase review, we will highlight is it the best SEO app or just another waste of time?

Frase is designed to assist you to improve your SEO content to help rank better in the SERPs.

Find out whether Frase makes the list of Best Content Optimization Tools in July 2021.

SEO content writing can be a slow and laborious task, thanks to all of the preparatory steps involved. From researching SEO keywords and analysing related posts to identifying gaps to create content to drive the most traffic, there are so many tasks involved that SEO content text writing strategies can be very time-consuming.

That means that it is not at all surprising that as soon as the cool new Frase SEO android and windows app launched, the world of content marketing and optimization started to comment about it and very little else. 

That’s because Frase promises to automate all of those topics that nobody wants to cover, from SEO analysis to brief creation. It’s a very cool prospect!

But is Frase actually any good? We’ve read all of the customer reviews and comments, and we’re here to answer all of your questions. If you’re wondering whether it’s time to replace your current SEO format marketing software and get Frase, then read on below for the answers before you download Frase and get started!

What is Frase?

Frase is a content creation platform for your phone or other computer device driven by AI services that promise to streamline and simplify your SEO content writing.

The platform is divided into two parts: Frase Content and Frase Answers.

Let’s take a look at both of these topics and what each one does.

Frase Content

Frase Content is an AI-driven SEO tool that crawls google search and other search engines to identify the queries being asked by your target audience. This then uses AI to write content briefs in a great deal of depth before offering you a range of suggestions for how to retool, optimize, and edit your files, making it easier to get onto the top page of the search rankings on engines such as Google search. 

Frase Answers

The second part of Frase is Frase Answers, a handy AI timesaver designed to take some of the workload off you. This is an AI chat bot that creates an intelligent knowledge base by crawling your website files for answers and presents those answers to your customers in a helpful format when they ask for help. It gives a great user experience, offering advanced help 24/7, and frees your time up to focus on business elements like content optimization. 

How Much does Frase cost?

The price plans for Frase are more affordable than the price of most content optimization apps. Using annual billing to save money, prices start at 39.99 for the Basic plan, including one user and 30 documents per month. That’s ideal for anyone running a one-person operation that doesn’t need to work with many documents each month.

The next price plan up is the Growth plan, at 99.99 per year, which includes access for 3 users and no monthly limits on the documents you can create with its content features.

If you want to add the Answer Engine part of the app, you’ll want the Answer Engine plan, at 199.99 per year. This includes access for 3 users and unlimited monthly documents, just like the previous plan, but also 500 answers per month per Answers Engine set up. If you want extra answers for a high traffic site, these can be purchased for 50 per 100 additional answers.

In addition to this, a free trial of the Frase app is available, so you can try it out for yourself entirely for free. This free trial allows you to create or edit up to five docs, perform unlimited question research and one crawl through the google search console, and a 30-day test of the Answer Engine, all for free. By the standards of free trials, this is a good one and should enable you to work out whether Frase is the right software for you.

Features of the Frase Content app

Frase offers a wide range of valuable features for your writing, allowing you to create and share perfectly optimised pages with a fraction of the effort that it would take to try to do it in a regular word processor like Microsoft Word or google docs. Let’s take a look at a few of the best features of this app.

Question Research

Researching the queries that your target audience are asking can take a long time, and it’s an exhausting process. It takes ages and involves a lot of collating queries in a Microsoft Word document or google docs. 

Frase allows you to forget about google docs for this stage of the process, as the app automates question research. It automatically crawls the places your potential customers are using to ask their question, such as quora or google, and collects all the info you need. Simply enter your keyword of choice, and in only a few seconds, Frase will return you a list of things that people are asking on a range of different sites, along with the keyword data and source for each question.

You can then select the queries you want to use and export them into a new writing doc in your word processor of choice. Easy!

Content Briefs generated by AI

Writing a content brief is a nightmare. Google searches for such topics are often unhelpful, and this is one of the biggest sticking points for many people when it comes to writing SEO content.

Frase automates the content briefing stage, however. It can automatically create a full content brief for your team based around your search topics in as little as 12 seconds. That’s a full brief for the team, as well, with all the research done for you. It’s not a simple skeleton but rather a fully detailed briefing document with all the data you need, such as keyword count, headings, and subsections. 

This speeds up the process massively, analysing the posts of your competitors far faster than you could ever hope to do if you were doing all of your data research on your own.

The Answer Engine

Even if you’re comfortable with data management, writing, and research, answering queries and performing other aspects of customer service can be a major drain on your time. Frase’s Answer Engine is here to help, though!

The Answer Engine is a neat little tool that crawls your entire website to create a fully intelligent knowledge base that can be used to solve any issues your customers may have. 

Running 24/7, this tool can provide instant answers to any queries that your users might have. You can also set it up to share links to relevant pages on your site in its answers in order to drive more traffic to certain pages of your site.

Frase’s Answer Engine recrawls your site once a week by default, ensuring that it’s always completely up to date and ready to provide relevant, fresh answers every time. It also provides useful data on users, such as location, language, and click-through rates, allowing you to get better metrics on who your customers are and how they want to interact with your site.

Frase Disadvantages

Frase is one of the best SEO tools out there, but it’s not perfect. Let’s take a look at some of the disadvantages of the current version.

The biggest issue that stands out is the limited number of Answers Engine answers per month. A website that receives a large number of customer support requests will burn through the 500 query limit very quickly, particularly if a single customer asks additional questions in support of their first one. 

Keyword data is not included in the price plans covered above. If you want that, you’ll need SEO add on tools, which will cost you a painful 34.99 per month. It’s not ideal, but the standard version works just fine for everything other than keyword data; you just might want a keyword tool in addition to support your Frase use.

Frase Alternatives

From our research here are the best frase alternatives:


Overall, Frase is a great bit of software.

It’s easy to use in support of your other content tools and will make your life a lot easier than trying to write SEO content in a plain Microsoft Word document or pdf templates.

Frase is a great content tool for creating content briefs and outlining what your SEO content writers should cover in their content creation.

It’s one of the best android and windows apps out there for SEO work, and it can help you to optimize your marketing content for any device’s search parameters.

It might not be a complete SEO suite, but we think you’ll love what it offers you once you really dig into what it can do for you.

From text editing to content scraping, this app can really help you like no other, and you’ll love its support features.

SEO Content Optimization Tools

As the SEO industry is full of new tools we have been tasked to test, research and rate all the Best SEO Content Optimization Tools in July 2021.

Many reviews online are fake or created with the angle of earning affiliate commissions so we thought we would specifically not create any affiliate links on this web page.

With honest feedback, not just from our testing, but other successful entrepreneurs we have created a round-up of all the top-rated Content Optimization Tools.

Before we get started on the list of brands we will explain the what, why and when you should be using the tools available.

What Is Content Optimization?

Content Optimization is the process of improving your content to rank higher in the Search Engine Results Page (SERPs).

Optimizing the content performance is vital to your on-page strategy because you need to engage your readers, meet search intent and improve your readability scores.

Making epic content needs to include:

  • Search Intent: Understanding each stage of the customer journey to match the intent of the search is important to your conversion rate optimisation goals. Your search intent needs to align with the customers’ main objectives of why they carried out the search in the first place
  • Algorithm Updates: Search engines are constantly updating their algorithms as they can read the content better. Introducing NLP and BERT to the algorithm updates have removed spammy content techniques.
  • Customer Needs: Your customers’ requirements are changing as services or products come and go. What might be the best solution in July 2021 could be outdated next month? Your content needs to adapt to stay ahead of the competition to provide the best solutions in real-time.
  • Competitors: Your competitors will be consistently optimising content to try and outrank your website. Using correlation tools to match their digital marketing strategy can prevent you from falling behind your competitors. But once you have matched their content quality it is time to create information gain scores to improve and build on top of their content quality metrics.
  • Market Trends: Understanding your niche to have the ability to maximise the seasonal or current trends is what will beat out your competition. The freshness of your content plays a huge role in ranking high in the Search Engine Results Page (SERPs) for the Query Deserves Freshness (QDF) terms.

Content marketing agencies are trying to find the latest best AI copywriting tools so they can scale a high volume of content production. But it takes a lot of time and effort from your SEO content writers to properly meet keyword intent and provide value for your users.

Why is content optimization important?

Content optimization is very important to drive more traffic to your content.

Making your website’s pages more attractive to search engines and users is the goal of all content optimization strategies.

The more traffic your content optimization brings to your website increases sales and your bottom line.

So as content optimization directly impacts your profits you can see the importance.

When is content optimization carried out?

Content optimization is carried out from the initial keyword research stage to progressive optimisation work.

Here is the process on when content optimization is carried out:

  1. Keyword Research
  2. Clustering of keywords into groups
  3. Creation of content briefs
  4. The writing process of the article
  5. Uploading of the article
  6. Content Expansion Ideas
  7. Progressive Optimisation
  8. SEO Content Audit

Each stage of the process can influence your site’s ability to rank well in organic search results.

Best Content Optimization Tools

There are a huge array of content optimization tools on the market to help you write better content.

Our content team have tested the best content optimization tools on the market, so you don’t have to.

From our research here is the list of the Best SEO Content Optimization Tools:

Surfer SEO

Surfer SEO is an amazing SEO Content Optimization Tool that correlates data from all your competition.

Within one minute Surfer SEO can return a list of important missing words and phrases you need to rank higher in the SERPs.

Additional to missing phrases the surferseo tool returns the NLP Entities missing that are important to rank for your focus keyphrase on each web page.

In our Surfer SEO Review, we provide detailed “how to” videos on how to maximise the content correlation tool to its true potential.


  • Competitive pricing compared to MarketMuse or Clearscope
  • Inhouse Surfer NLP Tool
  • Domain-Level Content Gap Analysis
  • Page-Level Content Gap Analysis


  • No integration with Google Search Console
  • Some suggestions can compromise the readability


Semrush offers solutions for SEO, PPC, content, social media and competitive research.

SEMrush is one of the best and among the most reputed content marketing tools.

SEMrush is a great SEO tool for brainstorming for new keyword ideas.

Removing any guesswork Semrush can do the heavy-lifting for your content marketing process.

SEMrush can assist every step of content roadmaps from creativity ideas and analytics.

In our Semrush Review, we provide detailed “how to” videos and give tips on best practices to use Semrush.


  • Advanced Keyword Research Tool
  • All in one SEO suite
  • Great for identifying technical SEO issues
  • Analyse competitor websites with data on keywords


  • Pricing is a bit expensive due to paying a high affiliate commission


MarketMuse uses AI and machine learning to help you build content strategies, accelerate content creation, and inform content decisions.

If you want your content to be found by Google, make content optimization part of your SEO strategy by using the MarketMuse content scores feature.

MarketMuse provides workflows for the entire content life cycle, from researching and planning all the way to creation and optimization. Let the AI tool do the heavy lifting for you and give your SEO strategy a scientific approach.

Search engine optimization (SEO) and search engine marketing (SEM) skills are needed to use MarketMuse to its full potential.

MarketMuse helps execute a perfect content roadmap and removes all guesswork when building your topic models.

In our MarketMuse Review, we provide everything you need to know about the amazing tool for your content optimization efforts.


  • Invaluable heatmap comparing your article to top-ranking articles on the same topic
  • Closest topic model to Google BERT and RankBrain algorithms
  • Valuable insight to improve your content optimization
  • AI to search hundreds of articles on a topic, and then finds unique and relevant questions
  • Identify content gaps in competitor articles and improve your articles by answering all those content gaps


  • Would love to have the AI use British English
  • Connect application rarely provides relevant internal link suggestions

Google Search Console

The Best Free Content Optimization Tool is certainly Google Search Console.

With real data, you can see exactly what search queries your website is showing up for in the SERPs.

Third-party data can be inaccurate and this is why Google Search Console is a must for any content strategist to research the data returned.

Google Search Console is a behind the scenes look into how search engines like Google or Bing understand your content.

GSC identifies content gaps where your website is showing up for impressions for search queries you might not have optimised to rank for. Finding these accidental keywords gives you opportunities to expand your existing article for the new search queries or create a content brief to produce a new piece of content.


  • Free
  • Highlights content gaps in your content
  • Returns real data on clicks and impressions


  • Does not show competitor analysis
  • No analysis to missing words or phrases


AhRefs data is the best in the SEO industry.

A tool like AhRefs is only as good as its data and with the largest data set, it is no reason why it is one of the most used SEO tools in July 2021.

Content Explorer by Ahrefs let you find the most popular content around any topic or from any website. You can sort content based on social share or backlinks.

In our AhRefs Review, we provide detailed “how to” videos and give tips on best practices to use AhRefs.


  • All in one SEO suite
  • Highlights content gaps for your domain
  • Great filtering options


  • Estimated traffic is not accurate when checking in GSC
  • No analysis to missing words or phrases

SEO Testing

The SEOTesting tool helps automate a lot of the research with Google Search Console data.

Testing in minimises any unpleasant surprises and gives you results to refine your SEO strategies.

Carrying out your own search engine optimisation tests debunks any SEO myths as the results show you real-life examples of what is working and gives you power in knowing how the algorithm performs to certain updates in July 2021.

No need to watch old SEO tutorials of how to optimise your digital assets – as this tool allows you to easily split test various methods in a life working environment.

In our SEO Testing Review, we provide detailed “how to” videos and give tips on best practices to use SEO Testing Tool.



  • Does not show competitor analysis
  • Only shows data on your own website (no competition data)


Frase helps your content get the attention and ROI it deserves.

Frase takes the mystery out of getting SEO results in July 2021 from your content marketing workload.

No matter how big and complex your content operations are, Frase will scale with you.

Your SEO content writers will thank you, and so will your bottom line.

In our Frase Review, we provide information on how to maximise the content correlation tool to its true potential.


  • Superfast way to create content briefs


  • No integration with Google Search Console
  • Some suggestions can compromise the readability
  • Known in the SEO communities as a poor mans SurferSEO tool


Clearscope is a content optimization platform that drives organic search traffic.

Clearscope simplifies SEO writing so you create first-rate content that ranks every time.

The text editor is easy to use, can be shared with all writers, and easy to teach how to use it.

In our Clearscope Review, we provide information on how to maximise the tool to its true potential.


  • Makes the content revamp process easy
  • Advanced artificial intelligence means recommendations are accurate
  • Aggregates relevant keywords to include in the blog post
  • Multiple team members can use it with the text editor share feature
  • Google Docs plugin is amazing


  • Limited data for keyword research
  • No website SEO audits
  • Expensive compared to SurferSEO which is better value for money

Use Topic

Use Topic to come up with ideas for your content structure on new blog posts you are looking to get written or to improve existing content articles.

Use Topic’s Outline Builder to build a comprehensive content brief outline.

The brand uses AI to find the content gaps in your content that is scientifically needed to rank higher in the Search Engine Results Page.

In our Use Topic Review, we provide information on how to maximise the tool to its true potential.


  • Can share a link with my writers to give them access to the Content Research tool and Content Grader tool
  • The interface is intuitive and does not require a steep learning curve


  • The drag and drop functionality can be a bit clunky at times
  • The pricing is a bit high

Hemmingway App

The Hemingway app is an editing tool designed to help you polish and improve your writing.

Hemingway app finds common errors that bring down the quality of your writing scores including:

  • Confusing sentence construction
  • Overuse of weak adverbs
  • Excessive passive voice
  • Grammar
  • Spelling mistakes

The editing process highlights suggestions to make your writing style more concise and simpler to read for the algorithms.

In our Hemingway app Review, we provide information on how to maximise the tool to its true potential.


  • Free trial and cheap subscription
  • Points out common stylistic and grammatical errors


  • Don’t offer suggestions for how to fix the problem
  • No way to save or import/export your work


Grammarly helps marketers improve the content optimization process.

This is because Grammarly provides detailed suggestions in real-time to help you improve the quality of your content.

Grammarly highlights typo errors or grammatical errors to edit these mistakes on the fly.

SEO content takes a lot of focus, and you can simplify the process by letting Grammarly fix your spelling and grammatical errors.

In our Grammarly Review, we provide information on how to maximise the tool to its true potential.


  • AI-powered edits to improve your word choice
  • Ability to refine your tone and make sentences clearer to read
  • Suggests context and tone amendments, as writing tone is a ranking factor


  • The tool will highlight passive voice as an incorrect word
  • Grammarly offers suggestions that are just plain wrong at times


The diib Answer Engine combines your Google Search Console data with competitors’ websites and shows you how to quickly grow online.

The diib audit takes under one minute and the AI highlights gaps in your content to improve compared to the competition.

Diib track keyword rankings and highlight any rank drops so you can improve the page affected.

Diib delivers big data analysis in an easy-to-use SaaS package.

In our Diib Review, we provide information on how to maximise the tool to its true potential.


  • Takes under one minute to run the audit


  • Seems like a jack of all trades, but master of none
  • Repeats some objectives and alerts the next day even after completing it
  • Not a well-known tool
  • Doesn’t indicate if a backlink is do-follow or no-follow

Popular Questions

What are the benefits of content optimization?

The benefits of content optimization are:

  • Higher rankings in the SERPs
  • More organic traffic to the website
  • Improved conversions
  • Increases topic authority and trust
  • Higher profits from more converting clicks
  • Increased domain value
  • Future-proof content strategy

What is the difference between creating content and content optimization?

The difference between creating content and content optimization is content is for readers only whereas content optimization is for machines and also the readers.

Non optimised content will not rank or drive traffic to your content.

Content optimization is specifically optimised to rank better in search engines and meet the intent of your target audience.

Your audience should be top of mind and providing them valuable information is an important element to optimising your existing content.

What are the types of content optimization that matter?

The types of content optimization that matter are:

  • Title tag optimisation for higher CTR
  • Improving the introduction to hook your reader
  • Including relevant entity words in your content
  • Correct sentence structure to win the featured snippets
  • Adding multimedia to your content (videos and images)
  • Content expansion to rank for more keywords
  • Find relevant questions to the search query

What elements of a page need to be optimized?

The elements of a page that need to be optimized are:

  • Meta Title
  • Meta Description
  • Headings (H1s, H2s, H3S)
  • Q+A’s
  • E-A-T (Expertise, Authoritativeness, Trustworthiness)
  • Sentence Structure
  • Schema

How do I optimize keywords in Google?

The best way to optimize keywords in Google are:

  • Stay On Topic with your page
  • Cover all content gaps in your content
  • Ask and answer questions your audience have
  • Talk about the benefits and not just the features
  • Add images and videos to make content media-rich
  • Entice higher CTR with engaging meta titles
  • Write amazing compelling copy the readers will love

Use Content Optimisation Tools For Progressive Optimisation

Progressive optimisation is one of the most under talked content optimisation strategies in July 2021.

You spend hours or even days creating awesome content, but are you giving the same time and attention to optimise content after you hit “Publish?”

Progressively optimising the published content gives a freshness factor that Google likes and expanding your content with missing phrases is an easy opportunity to drive more clicks to your domain.

All of the above Content Optimisation Tools will help improve your business so trial some tools and decide which best suits your organisation.

Choose the right content optimisation tools to grow your business and get the most out of your marketing today.


There is no point in creating content that does not rank on page one because between 71% and 92% of web traffic go to the first page of the search results.

The role of content optimization is not just scientifically manipulating the algorithms but improving the relevancy and intent to the search query.

Many SEOs have their preferred SEO Content Optimization Tools from the list above to integrate within the company SOPs and processes.

It is important as your content production scales to have a content strategist in place to make sure ordering the content and quality remains a top priority.

In July 2021 with the amount of amazing SEO Content Optimization Tools, it has made life easier to optimise your websites.

There are other content optimisation tools like Yoast SEO, Rank Math Pro, All In One SEO and Copyscape to help your content production. But these were not in our top-rated list of optimising content tools in July 2021.

As a company at present, we feel the advancements of GPT-3 artificial intelligence copywriting is still not good enough to use for money sites and feel with the help from the list of tools above it is much easier to grow your content writing team to grow your organic search traffic.

Page ReWriter Review

Scaling content is always an affiliate marketer primary problem.

But what happens if a tool can help you produce a consistent flow of quality content?

Can Page ReWriter really assist your content production strategy for your websites?

Does Page ReWriter rank in the Best AI Copywriting Tools in July 2021?

You will love our tutorials below on how to also use the Page ReWriter tool for creating content briefs quickly for your SEO content writers to create compelling copy.

What is Page ReWriter?

Page ReWriter is a content correlation writing tool that can help you create mass content.

All the content you will ever need can be created by to rank in the search engines for your focus keyphrase.

The PageRewriter tool extracts all the top 10 ranking pages content including meta titles, meta descriptions, h1 headings, h2s, h3s and much more.

With one click copy function, you can format your new article within minutes.

Worried about duplicate content and plagiarism? This is completely taken care of with spin rewriter built-in, you are able to spin your content to be unique and pass copyscape tests.

How To Write Ranking Content For Any Keyword In Any Location

Here is a video from Mike Martin (founder) showing “How To Write Ranking Content For Any Keyword In Any Location”:

Take Your Content Strategy to another level when you know how to write ranking content for any keyword in any location without spending hours even days on research.

Let Page Rewriter handle everything else you need to write unique content that will rank.

Where Can PageReWriter Be Used?

PageReWriter can be used to write content on the following:

  • Web Page Copy ​
  • Landing Pages ​
  • Video Scripts ​
  • Email Newsletters ​
  • Keynote Speeches ​
  • Social Media Posts ​
  • Blog Content
  • Youtube Descriptions
  • Web2 Social Fortress Copy

Create Content Briefs

Having the ability to create content briefs fast and accurate is important to growing your content production.

Many SEO specialists use Surfer SEO and MarketMuse to create content briefs in July 2021.

But is the new AI Writing Tool that can correlate data from the top-ranking positions and allow you to create the content brief headings with a simple click of a button.

Check out our video review on how we have the capability to build content briefs fast for your content team:




PageReWriter Pricing

Here are the pricing plans for AI writing tool:

Page ReWriter Pricing Plans

Create Unlimited Content For Mass Page Websites

PageRewriter has made it easy to create unlimited content for mass page websites.

The owners of Magic Page Plugin heard from the community the pain points of their customers was scaling content creation.

After years of research they created Page Rewriter to give what the subscribers had asked for and boy it has not disappointed.

Keith Best explains in this video how you can integrate the dynamic content tags for the mass page builder rank and rent websites:

With the ability to scale SEO optimised content fast for your rank and rent sites then digital landlords are utilising this to build hundreds of mass page sites each month.

Quickly Write Ranking Content

Many of the market-leading digital landlords have branded PageRewriter to be “The Best Content Tool For Writers Who Want To Rank In The Search Engines”.

Quickly writing content that ranks in the SERPs is many lead generation experts pain points and this content SEO tool is designed to eliminate this problem.

The ability to produce content fast helps lead generation companies to save time and money within their business.

Popular Questions

Why Lead Generation Companies Need To Write Content Fast?

Lead Generation Companies Need To Write Content Fast because not all rank and rent websites are profitable.

Lead generators need to quickly create content to see which industries are profitable.

So the ability to scale content creation is key to exploring the best-paying niches online.

How much content can be created how quickly?

You can create as much content as you need and there is no limit to the amount of content created.

The unlimited amount of content produced is ranking already in the SERPs (search engine results pages) so is engaging and high quality.

Quickly writing content to write in multiple niches and in various locations help scale your online marketing strategies.

What Can Page Rewriter Be Used For?

Page Rewriter can be used for:

  • Content Brief Generator
  • Outline Content Drafts
  • Correlation Keyword Ideas
  • Missing Words and Phrases
  • Creation of Unique Articles
  • Article Rewriter with Semantic Spinning
  • Paraphrasing Ranking Content


The GPT-3 AI copywriting tools are all the rage in July 2021. But with PageRewriter you are getting correlated content from the top 10 results that can easily be reworded with SpinRewriter.

PageReWriter has burst onto the SEO scenes with conviction because of the nice looking dashboard and user interface.

With the data to back up a lovely designed dashboard, it is no wonder the growth this brand has achieved in such a small amount of time.

Building a content team in-house is hard and Page Rewriter has allowed content marketing agencies to create unlimited content at scale.

Quickly becoming one of the best content optimisation tools in July 2021 all affiliate marketers or digital marketing SEOs should be signing up and having this amazing content creation tool in their SEO suite of tools.

If questioning How To Write Ranking Content For Any Keyword In Any Location or wanting a solution to scale copywriting for various digital assets you should be trialling the PageRewriter writing assistant tool in July 2021.

Magic Page Plugin Review

Does Magic Page WordPress Plugin rank in the Top Rated Mass Page Builders list in July 2021?

Can the Magic Page WordPress Plugin really help websites rank high in the search engines for an array of towns, cities and counties?

Let’s dive in with everything you need to know about the plugin and how you can utilise the power of mass page websites.

What is the magic page plugin?

Magic Page Plugin is a great Mass Page Creator used by national companies looking to rank their website in multiple locations.

The plugin generates dynamic web pages covering your targeted demographic.

The SEO-optimised web pages rank high in the Google search engine for the keywords you are looking to generate leads on.

How do I use magic page plugins?

Here are the steps on how to use Magic Page Plugin:

  1. Purchase the plugin
  2. Install the MPP plugin onto any WordPress website
  3. Add your API code to the MPP plugin to activate
  4. Add Your Content To The Magic Page
  5. Set The Radius You Want To Cover
  6. Publish dynamic web pages
  7. SEO-optimised will be dynamically created covering the locations selected

For more information on how to use the plugin check out the video here where Michael Martin runs through the product:

Is Magic Page WordPress Plugin Worth It?

The Magic Page WordPress Plugin is competitive in price and worth every penny invested because saves time and resources in building out large sites.

With the ability to select specific regions and distance radius all business owners can grow their website quickly to target many geolocations.

Magic Page WordPress Plugin will help lead generation companies build out huge multi-location websites.

Or can help business owners expand the brands reach online to all suburbs to where their team will cover.

Magic Page Plugin Pricing Plans

Magic Page Plugin can accomplish in minutes what it would take a team months to complete – saving you money in building your digital assets online.

Here are the pricing plans for Magic Page Plugin subscription:

Magic Page Plugin Pricing Plans

MPP Community

Loved and used by many industry-leading marketers the recent testimonials are there to see why Mage Page WordPress Plugin is the best mass page website builder.

Being able to network and communicate with a community of other like-minded lead generators allows testing groups to consistently improve your work.

The MPP community and regular live chats are unrivalled compared to most other mass page creators which have stopped updating their plugins.

Popular Questions

Does Magic Page Plugin Update Often?

Magic Page Plugin is updated very often.

The founders of Martyn Johnson and Mike Martin both are proactively improving and updating the plugin continuously.

With the head of support Keith Best regularly driving new ideas the Magic Page Plugin has updated on a weekly basis.

Do You Need Special Hosting for Magic Page Websites?

The great news is Magic Page provide free hosting to all subscribers of the Magic Page Plugin subscription.

With hosting manager Stephen Brocklehurst you are in safe hands for amazing hosting providers.

If hosting your own websites is preferred there is no special hosting required, but the larger the website built the more resources is needed from the hosting provider.

How to Get Involved With MPP Community?

The best ways to get involved in the MPP community is to subscribe to the weekly webinars.

Or join the active Facebook group which is full of web developers or lead generation specialists. Having the owners regularly doing Q+A webinars allow you to tackle them on potential improvements which are superb to see for business owners

MPP Tips and Tricks

The user guide educates you on how to build your evergreen site on a given topic.

If you follow the User Guide and create what they call an Evergreen website you can literally build out a network of sites with each site taking less than an hour to build.

Everything you need to build your website is contained within the Magic Page Plugin so you don’t need 20, 30, 40 or more plugins anymore.

SEO Meta Data, Schema and Internal Linking are all taken care of from within the plugin.

What Others Say

Here is some testimonials and reviews of the Magic Page mass page generator plugin when I asked users from within the community:

Keith Best

Magic Page Plugin is a WordPress Plugin that allows you to build good looking, well optimised, mass page websites quickly and easily. The tool has helped me grow my UK lead generation company to record heights.

Kasra Dash

In previous years we have used page generator pro and SERP shaker but the advancements of Magic Page in July 2021 have forced us into moving all our lead generation websites over. From the user guides, community to the ease of generating the dynamic pages it is by far the best mass page builder.

Mike Martin

Building local high ranking SEO perfect websites has always been expensive, complicated and very time-consuming. With Magic Page Plugin you will get 100s or even 1000s of high ranking local web pages that will knock your competition right out of the water and provide an unlimited number of new clients in the areas you want them.

Mass Page Location Websites

With localisation being used on all mobile phone searches ranking local search terms is going to drive you insane traffic.

Here are all the locations covered in the MPP database.


Number of Locations

Cyprus 647
South Africa 11777
India 482633
Switzerland 7195
Sweden 27614
Spain 27455
Norway 9142
New Zealand 3431
Netherlands 6911
Italy 17706
Ireland 9445
Germany 77175
France 57809
Denmark 7052
Canada 6129
Austria 14989
Australia 15259
United Kingdom 48058
United States 180777


After testing many different tools and plugins we found Magic Page WordPress Plugin to be the best to use in July 2021.

We certainly came across a few stumbling blocks and issues which we raised to the community and within 48 hours the bugs were fixed.

The active MPP users help and assist you through your buildouts and this network is worth its weight in gold.

If you are serious about growing your lead generation volume I strongly recommend the Magic Page WordPress Plugin.

Content Strategist

Many affiliate marketing companies or SEO agencies do not employ a Content Strategist and it is debatably the most important role in your team.

A Content Strategist requires versatile writing, expert-level knowledge of in-depth research and SEO know-how.

If you’re not sure what a content strategist does, don’t worry, you’re not alone.

Content Strategists understand a website’s content is a business asset

We will break down everything you need to know regards to Content Strategists.

What does a content strategist do?

A content strategist role is to carry out the following tasks.

Keyword Research to Find Content Gaps

Arguably the most important part of SEO is carrying out the best keyword research techniques.

When mapping out articles to write checking the search volume, keyword difficulty and search intent can make or break your strategy.

Using tools like ahrefs or semrush to plan the keyword research is a great help for your efforts.

Grouping of Keywords

Not every keyword deserves its own page and the content strategist needs to carefully group keywords into buckets.

A single page can rank for thousands of keywords if the content is crafted perfectly.

The manual process of grouping keywords is crazy in July 2021 because there are some amazing keyword clustering tools to do the hard work for you.

Trying to write multiple topic pages are very difficult to rank nowadays and the majority of sites ranking focus on single topic articles (one single topic can still have thousands of keywords to go after).

For more information on single topic pages, I strongly recommend reading the one page for one corpus article where I break down live examples.

Content Writing

A content strategist rarely writes new content from scratch because usually manages a team of content writers.

However important pillar posts are sometimes written by the content strategists because these articles can prop up the site with insane levels of traffic.

You should hire a content strategist full time to only carry out content writing though as his time is better spent on the strategies and managing the content production output.

Content Strategy Plans

The strategy plans delegated by the content strategist should include:

Content Expansion

Once an article is uploaded to the website it certainly is not finished.

Every few months your progressive optimisation team should look for content expansion strategies to enhance the rankings further.

During the progressive optimisation stage, you will find accidental keywords which you can add to the content or give ideas to write a new post on the accidental keyword.

What Skills Are Needed To Be a Content Strategist?

The skills needed to be a content strategist are:

  • Great Reading and Writing Skills
  • Be well versed in research
  • Being able to learn from failure
  • Adapt for constant algorithm updates
  • Educate team members consistently
  • Blame the process and not the people
  • Love for content

To become a content strategist, you’ll need at least five years of experience as a digital content manager, web writer or content editor.

Two Types of Content Strategist

There are two types of content strategists:

  • Front-end content strategists
  • Back-end content strategists

Both content strategist types are integral to the quality and quantity of content production.

What is a Front End Content Strategist?

A front end content strategist is primarily focused on the customer user experience.

With a love for the content, a front end content strategist makes recommendations about the content itself.

The front-end content strategist answers questions like these:

  • Who’s our target demographic audience?
  • Why (for real) are we creating content for those people?
  • What content do they need most?
  • How well do we meet those needs today?
  • How can we meet those needs better tomorrow – while also serving the goals of the business?
  • How can we better coordinate the efforts of all our content creators?

The user journey and tone of voice is the main focus of attention here.

But a front end content strategist alone cannot scale the content production fast enough.

This is where a back-end content strategist compliments this role.

What is a Back End Content Strategist?

A back end content strategist is primarily focused on structure, scalability, and technology.

With a love of scaling the content production, a back end content strategist makes recommendations on more efficient ways to handle more content in efficient and powerful ways.

The back-end content strategist answers questions like these:

  • How can we organise content so that our authors can easily store and retrieve it
  • What automation tools can we use to syndicate the content to all social media channels
  • How do we set up SOPs so that modules are consistent and can be easily assembled (mixed and matched) on-demand to meet customer needs?
  • How do we make sure that we creating content as quickly as possible to build out all topical clusters
  • How do we scale our processes so we can do more with the same resources?
  • How do we take advantage of the wealth of content we have and surface it for our customers in a way that is fresh and valuable?
  • How do we future-proof our content to take advantage of the next big thing?

Popular Questions

Which is Better in Front End Content Strategist Vs Back End Content Strategist?

A front end content strategist compliments a back end content strategist and vice versa.

In isolation, one type of content strategist will struggle.

A front end content strategist will create amazing content for the target audience, but struggle to create enough content to fully build out topical clusters and silo to rank in competitive niches.

A back end content strategist will grow insane amounts of articles, but the quality and conversion rate will be low as more time is spent on the systems of scaling so would struggle to rank in competitive niches.

Together the two types of content strategists compliment each others strengths.

What is a Back End Content Strategist Tasks?

A Back End Content Strategist Tasks are:

  • Create large roadmaps of content gaps
  • Use AI tools like surfer SEO, marketmuse and frase
  • Create SOPs to scale the production of content
  • Use software for automation of sharing
  • Create advanced custom fields to speed structured content
  • Apply shortcodes so no requirement for recreation of the same content

What is a Front End Content Strategist Tasks?

A Front End Content Strategist Tasks are:

  • Define customer persona
  • Create customer user journeys
  • Understand the intent behind the search
  • Determine multiple points of the customer journey to target
  • Study consumer tone of voice
  • Research best content types (image, video or text)


So the content strategist has a lot of tasks from planning, writing, editing and ensuring the compelling copy adheres to the brand philosophy.

When creating a team of SEO content writers to triple or even quadruple your content production you certainly need a great content strategist to manage the growth.

Having all the SOPs for onpage checklists, onboarding new writers and processes for ordering new content really needs to be bulletproof.

Measuring and analysing what’s working and the areas which need huge improvements is worth the content strategist wage alone.

Successful companies need both front-end content strategy and back-end strategy to deliver content that wins over customers while achieving business goals.

What do the Best Content Strategists say?

We asked some of the best content strategists to de-mystify the job role.

Scott Calland

The best content strategists understand the tone of voice and pain points of the brand’s target audience.

With the task to map out content roadmaps then keyword research skills is a must.

Liaising with content writers to create compelling content that resonates with your existing subscribers, yet is differentiated and engaging enough to draw in new customers.

The content strategist role brings together concept to completion.

Kasra Dash

As a content strategist, I use my understanding of psychology to shape the narrative of the website copy.

A content strategist job is to explain the direction of the web pages being written on the websites.

Guiding the content writers with the tone of voice, desired outcome and create content experiences tailored to the company’s target audience.

The best content strategists research the top-ranked websites and drive the decisions based on data.

With Natural Language Processing engrained into the algorithms, content production has become more scientific and mathematical than ever.

Content strategists primary goal is to make sure all content creators match the search intent for the topics they are writing about.

Website Content Uploader

As you scale your freelance SEO content writers you will need to hire website content uploaders in your team.

You hear many stories of businesses ramping up their content production but forget who is going to upload the articles created.

A website content uploader needs to not only publish the content but check and optimise the finished article.

The content upload specialist needs to check the copywriter has followed the instructions set out in the content brief document.

Proofreading Before Publication

Here is a video explaining some SEO mistakes made when the uploader does not proofread before publication:

If the niche is needing an expert level overview it is always recommended to save it as a draft and get the industry expert to check over the information written.

How to Find Website Content Uploaders?

Here are some places to find website content uploaders:

When sourcing new freelancers make sure you have an onboarding training course to filter the best employees.


Before uploading content that has been written by your freelance copywriters or in-house content writers you need to audit the quality.

Having a stringent scoring process before you upload the blog posts is a necessity.

It is your last chance before pressing publish to quality control the content creation.

Content Briefs

When looking to scale your content marketing strategy a detailed content brief for your SEO content writers is key.

So many affiliate marketers give the title of the article and no instructions for what they expect.

Content is an investment. To ensure you’re getting the most out of your time and budget, you can’t afford to leave the entire direction of even a single piece of content to the discretion of individual content creators. They may not grasp the “why” behind what they’re doing. 

A great content brief saves you endless time with progressive optimisation and content expansion work.

That 30 minutes to create your content brief can save you hours long term not needing to continuously go back to optimise the existing content.

Let’s dive in to discuss all things related to Content Briefs for your SEO efforts.

What is a Content Brief?

A content brief is a set of instructions to assist your copywriter with your expectations.

Guiding your freelance writers on how to draft a piece of content will help keep the intent on topic.

Without content briefs, you risk getting back content that doesn’t meet your expectations.

By aligning your copywriters with content brief data points, you can confidently publish a piece of content, knowing how it maps to your brand goals.

Where Content Briefs are Used?

Content Briefs are used for any of the following documents:

  • Hub Page Content Creation
  • Pillar Post Content Creation
  • Supporting Blog Post Content Creation
  • Listicle Round-Up Page Content Creation
  • Top of the Funnel Blog Post Content Creation
  • Landing Page Content Creation

As you can see the content briefs are used for all different types of articles you upload to your website.

How to Find New Content Brief Opportunities?

Building topical clusters on your website helps you become an expert on the topic to the search engines.

The best practices to find new content brief opportunities is carrying out in-depth keyword research using tools like ahrefs and semrush.

The gap analysis tools give you content gaps your website is missing on a topic.

Once you have collected thousands of keywords from a thorough keyword research plan, then using a keyword clustering tool is key to grouping the keywords into clusters.

Our preferred keyword clustering tool is keyword cupid as it groups keywords that need to be covered on a single page to avoid any keyword cannibalisation problems internally on your website where two pages are competing for the same search query.

There are other great keyword grouping tools like cluster AI which helps to make sure your pages follow the one page for one corpus SEO strategy needed to win in the SERPs in July 2021.

The new content brief opportunities should form part of your content roadmap where your content managers or senior editors are consistently adding new articles or improving existing with sourcing accidental keywords or auditing existing content already uploaded to your website.

What should a content brief include?

A detailed content brief should include:

How To Get Started Creating a Content Brief?

The best way to get started on creating a content brief is the Writing Prompts for a Paragraph strategy.

Here is a video showing the paragraph style writing prompts to start content briefs.

As Income School recommend the prompts are starting with very basic lame tips that are obvious to the user. But then expanding on each of these tips to drive great insights and data to back up why these are important.

Check out how to get started with content briefs with the prompt to paragraph style strategy.

If you don’t follow Income School I highly recommend you subscribing to their channel for on page SEO tips and tricks.

Popular Questions

Why use AI-generated content briefs?

AI-generated content briefs will detail all the information writers needs to create a compelling piece of content.

The artificial intelligence tool content briefs are created in a fraction of the time it would take an individual to complete.

The AI-generated content briefs remove all guesswork and human judgment with precise data from correlating thousands of documents online.

Within 60 seconds an AI-generated content brief can produce the essential parts that can save you hours of manual work.

Manual Content Brief Vs Artificial Intelligence Content Briefs?

Manual Content Briefs can take hours each week when completed by hand. Researching thousands of documents online to outline the best content brief is time-consuming and this time can be better spent on new keyword research ideas.

Backed with scientific data an AI-generated content brief provides all of the pertinent information needed within one minute. The AI tools automatically gather and organise the content brief data in a repeatable, reliable way.

Our advice is to always use the right tools for the job and in this instance the artificial intelligence content briefs are a must to help your business grow the content marketing strategies.

How much time should we allocate for the content brief?

It is recommended to spend at least 10 minutes creating a great content brief.

Although an AI-generated tool can create the outline within one minute we believe adding on top of this the finer details like the tone of voice, desired outcome and writing styles is important.

The content brief time invested will save you endless hours on progressive optimisation so it is time well spent in analysing and improving all content briefs.


Understanding the importance of content briefs when you’re looking to ramp up content production is going to be the difference between success and failure.

Creating content briefs when scaling your article velocity is the key to not sacrificing quality or gambling on the ability of your content to rank well and gain traffic.

Using amazing tools like MarketMuse, Frase and Surfer SEO to create artificial intelligence generated content briefs are an indispensable asset.

The AI Tools provide a scientific approach to give you the best chances of your content production ranking well in the SERPs.

Briefing your writers is arguably the most critical step in the content creation workflow as gives your copywriters a way to work effectively and efficiently.

What Others Say

I love rounding up my articles with resources from what others say on the subject matter.

Here are some amazing resources on content briefs.


Briefs give content strategists and leaders a way to get quality output at scale, which is how you build a foundation for consistent results. Content briefs improve content marketing efforts by ensuring that whoever is executing a piece of written content is fully aligned with the goals of the specific campaign and content marketing strategy at a high level. Here is the resource page from MarketMuse – A genuinely great content brief will seamlessly combine editorial and brand guidelines, your vision for a specific piece of content, and a roadmap for the comprehensive topical coverage that search engines are looking for in the world of semantic search.


With little instruction to work off of, they produce content that misses the mark. Without a content brief, you risk getting back content that doesn’t meet your expectations. This will not only frustrate your writer, but it’ll also require more revisions, taking more of your time and money. Here is the resource page from Moz – In the SEO world, there’s a lot of talk about building strong relationships between SEOs and developers. It’s just as important to forge those same bonds with your content team and writers.

Scott Calland

Create fully-fledged content briefs with everything you’d need to make that page the best in the SERPs is what helps you scale your content production.

The time spent on a comprehensive content brief is worth its weight in gold as eliminates the need for multiple revisions.

This minimises the risk of poor content being written from the start and allows me to sculpt the tone of voice, sub topics to include, questions and what you want your audience to walk away with i.e. fill in the form or click an affiliate link.

My content briefs include everything from semantically-related phrases, people also ask (PAA), word counts and header structures to give my writer a full understanding of what I need from them.

By completely bypassing the back-and-forth between SEO and content writer by giving all that’s needed upfront, I’m able to get better quality content out much quicker.


LeadsPanda shows 10 Key Elements to Giving Concise and Clear Content Briefs for Writers:

Leon Angus

Leon Angus shows “How To Create A Content Brief For Your Writers when Outsourcing SEO Articles”:

Content Distribution

A writer’s brief provides clarity and focus for the writer, ensuring the delivery of a quality content piece. Clarity and focus are the core fundamentals of writers briefs. A quality brief will also unify the outcomes of SEO editorial and brand strategies. It will set up expectations clearly, it will assist the writer in research and it will save on time and stress in the editing process. In this video it highlights how do you ensure that a quality content brief is delivered to every single writer:

Search Engine Manipulation Effect

Can the search engine manipulation effect (SEME) change real peoples perception of a subject?

Can an SEO influence users search path by Manipulating Google Autocomplete Predictions?

Google data showed 75% of the user search queries are affected by Google autosuggest so can the Search Engine Manipulation Effect come into force here?

Can search engines manipulate the outcomes of elections?

Many studies have indicated the search engine manipulation effect (SEME) can shift voting preferences.

So let’s dive into the search engine manipulation effects in July 2021.

What is the Search Engine Manipulation Effect?

The search engine manipulation effect is how the results shown in search engines can manipulate peoples thoughts.

Humans search Google for answers or research and these results can transform users opinions.

Studies have shown results in the SERPs can change outcomes in elections, political party votes and shift peoples mindset on all aspects of life.

Internet search rankings have significant impacts on consumer choices we make. We call this type of influence, which might be applicable to a variety of attitudes and beliefs, the search engine manipulation effect.

How Does the Search Engine Manipulation Effect work?

The search engine manipulation effect works because searchers believe the web pages ranking high in Google to be true.

Internet search rankings have a significant impact on consumer choices, mainly because users trust and choose higher-ranked results more than lower-ranked results.

As users read articles as being correct and accurate they form opinions on that subject matter.

High ranked pages can switch peoples thoughts on something and shift voting preferences.

The rankings of search results have a dramatic impact on consumer attitudes, preferences, and user behaviour.

Why the Search Engine Manipulation Effect Is So Powerful?

The search engine manipulation effect is so powerful because readers can be brainwashed into changing thoughts quickly.

With the ability to change consumer preferences from manipulations of search results it has insane power.

Recent studies indicated that such manipulations could shift the voting preferences of undecided voters by more than 20 per cent.

Biased search rankings can shift the voting preferences of undecided voters by 20% or more

Search ranking bias can be masked so that people show no awareness of the manipulation.

Using The Search Engine Manipulation Effect To Your Advantage

Here are several ways to use the Search Engine Manipulation Effect To Your Advantage:

  • Get your brand names in the Google Autocomplete Suggestion to attract clicks using an agency like AutoSuggest.Me
  • Rank your properties higher in Google Results to be seen as the trusted source by searchers
  • Generate 5-star reviews for your brand online to raise your online reputation
  • Enhance perceptions of corporate performance
  • Buy backlinks from trusted sources like Wikipedia Links
  • The more times your brand is found online by your potential customers the more trust is associated
  • Get positive testimonials ranking number in YouTube using agencies like Video Veggie YouTube SEO
  • Be seen on social media using service like Signal Boy for social signal engagement
  • Increase purchasing behaviour with scarcity marketing

The advantages of having a great online reputation that is found a lot is essential for growth.

Popular Questions

Is Google search engine biased?

Google organic search results are not conservatively or liberally biased.

Google search engine has been accused of biasing its own products but according to Net Neutrality Institute that as far as there is any ‘bias’, Google is less biased than its principal competitor.

SEO can be carried out to try and optimise websites to rank higher in the Google search results.

How Google manipulates your search results?

Some investigations found that Google manipulated search algorithms by prioritising large businesses over smaller ones.

But SEO experts would say this is returning the best results for users because the large businesses have more trust online.

Google has been known to remove autocomplete results that involve sensitive topics like immigration and abortion. But again the reasoning for this is trying to not return any results which could cause harm or hate.

Google has been known to outright blacklisting some websites for not following Google guidelines.

Do Google search results change?

Yes, Google search results change regularly as they aim to provide relevant results for individual users.

The freshness of information can cause search results to be different if the query defines freshness.

One reason why SERP results for the same keyword can be different from one computer to the next is because of a user’s geographic location. Google tracks IP addresses to determine where you’re searching and locality can affect where a web page ranks.

What is Search Neutrality?

Search neutrality is where search engines should only return their results on being comprehensive, impartial and based solely on relevance.

Search neutrality is when a user types in a search query, the search engine should return the most relevant results found on the internet, without manipulating the order of the results.

Search engines should not be seen to exclude results, or in any other way manipulating the results to a certain bias.


The search engine manipulation effect really can influence and change peoples perception of a topic.

With the power to influence the mindset and decisions of individuals, SEME is hugely important to businesses, the government and anyone looking to influence people.

SEME has a dramatic impact on consumer attitudes, preferences, and user behaviour.

Influencing what searchers see and user search journeys can manipulate outcomes or thoughts on subject matters.

SEME is one of the largest behavioural effects ever discovered.


Autocomplete This Review

Autocomplete This has the ability to add your company name within Google AutoSuggest Search predictions.

If you are not looking to trigger the Google Autocomplete in July 2021 you need to study the advantages of how it influences the user search.

Imagine your company name appearing beside your main focus keywords in Google Suggest?

Influence people’s search behaviour is one step ahead of any SEO strategy in July 2021

Well, AutocompleteThis.Com has just made this easily accessible.

Create an Autocomplete Suggestion


Optimising the search suggestions is a step ahead of the competition because you are influencing the customer on what to search prior to even SEO coming into play.

The search engine manipulation effect is how it can influence customer choices with the predictions in Google Suggestions being a great example of manipulating a users search query path.

In our Autocomplete This Review we will explain how manipulating the auto-corrections is affecting a user’s behaviour, tweaking their query and often distracting them from what they were initially searching.

Why Is Google Autocomplete Important?

Here are a number of reasons why Google Autocomplete is very important:

  • Imagine every time a potential client searches for a product your brand name appears in the search box?
  • Brand Awareness
  • Improve consumer perception and revenue
  • Drive more traffic
  • Boost targeted organic clicks from your top money keywords
  • Become the leader of your market with online reputation management
  • Builds trust in your brand
  • Appears on Google Suggest next to your money-keywords for conversion
  • Google autocomplete predictions have a significant impact on consumer choices, mainly because users trust and choose auto-suggested keywords that show in Google Autosuggest

What is Google Autocomplete?

Google Autocomplete is where Google predicts a query when a user enters keywords in the search box.

The searcher can select any of the autofill suggestions on the dropdown and be taken to results without having to manually type every character.

Google Suggest Examples

Autocomplete This is able to manipulate this autofill feature to show on the dropdown list.

How to Create Google Auto Suggest?

Based on keyword popularity, Google suggests the most relevant search queries for the entered keyword and appears directly below the search box.

Here are ways to create Google Auto Suggestions:

  1. Build a viral social media campaign using a service like Signal Boy
  2. Drive Click Through Rate strategies through these shares
  3. Create CTR Manipulation using dedicated proxies only in close proximity to the business
  4. Stagger the searches and clicks using CTR Calculations depending on search volume
  5. Enhance behavioural signals from searches surrounding your brand + keywords
  6. Create a “keyword + brand competition” plan
  7. Create a “keyword + domain” strategy
  8. Repeat the above for a number of weeks depending on the keyword popularity

For years we have mastered the art of creating autocomplete searches, but the time and effort is not worth the return on investment.

Nowadays we delegate the work to a provider who is very competitive in price.

Why Does Google Use Auto Suggestions?

Google uses auto-suggestions because the searchers like how it:

  • Saves time on your search
  • Helpful keyword suggestions
  • Correct spelling mistakes
  • Remind you of previously searched keywords
  • Directing customers to easily access products and services

Popular Questions

What is Google predictive search?

Google predictive search is so they can reduce the time for users to search the query they are looking for.

The autosuggest makes search predictions based on factors, like popularity or similarity.

Search predictions are built into Google Search to help you find information faster and easier.

When you choose a prediction, you do a search using the term you selected.

How does Google search autocomplete work?

Google search autocomplete works when you start typing in Google’s search box.

The predictions algorithm show a drop-down list of related words and phrases they predict you are looking for.

The search box predictions are based on factors like:

  • Popularity
  • Previous search queries
  • Freshness
  • Google trends
  • Geolocation

What is the average CTR of an autocomplete suggestion?

The average CTR of an autocomplete suggestion is 5%.

These averages of click-through rates depend on the search intent of your keyword.

Any emergency based searches have a much higher CTR because the user does not know which brand to choose yet.

Google Autocomplete Examples

Autocomplete This helps your brand name appear next to your desired keyword in the autofill search bar.

Signal Boy

With 320 monthly searches for “buy social signals” the Signal Boy brand understood the power of branding surrounding this keyword.

Signal Boy Search Volume

What would be seen beside your main focus keyword mean to your business?

How much new sales could this bring Signal Boy for the brand exposure?

Look at the power of the Google Autocomplete below where Signal Boy are shown #1 in the Google Suggest Search Bar.

Signal Boy Google Autocomplete

When searching in Google for “buy social signals” not only does Signal Boy show #1 in the autocomplete but also the rocket emoji, which entices more clicks because stands out in the dropdown list of google suggestions.

Final Thoughts

Autocomplete This service is affecting a user’s search path behaviour from what they were initially searching to the auto-corrections dropdown.

It really is time for tools like AutocompleteThis to optimise the autocomplete predictions in the search box, as the auto-suggested terms influence a users search path.

For Google, the reason for doing the autofill predictions is that they can reduce the time to long click.

Check out the power of getting your branded name beside your desired keywords in search.

Make My Brand Appear In Google Suggest



Here are some great resources for the Google Autocomplete:


Search Suggestion Optimization Review

Search Suggestion Optimization has the ability to add your company name within Google AutoSuggest Search predictions.

The search engine manipulation effect is the change in customer preferences using manipulation strategies like trigger the google autocomplete.

Imagine your company name appearing beside your main focus keywords in Google Suggest?

Influence the user on what to search is one step ahead of any SEO strategy

Well, SearchSuggestionOptimization.Com has just made this easily accessible.

Create an Autocomplete Suggestion


Optimising the search suggestions is a step ahead of the competition because you are influencing the customer on what to search prior to even SEO coming into play.

If you are not looking to Manipulate the Google Suggestions in July 2021 you need to study the advantages of how this builds your brand online.

Why Is Google Autocomplete Important?

Here are a number of reasons why Google Autocomplete are very important:

  • Imagine every time a potential client searches for a product your brand name appears in the search box?
  • Brand Awareness
  • Improve consumer perception and revenue
  • Drive more traffic
  • Boost targeted organic clicks from your top money keywords
  • Become the leader of your market with online reputation management
  • Builds trust in your brand
  • Appears on Google Suggest next to your money-keywords for conversion

What is Google Autocomplete?

Google Autocomplete is where Google predicts a query when a user enters keywords in the search box.

The searcher can select any of the autofill suggestions on the dropdown and be taken to results without having to manually type every character.

Google Suggest Examples

Search Suggestion Optimization is able to manipulate this autofill feature to show on the dropdown list.

How to Create Google Auto Suggest?

Based on keyword popularity, Google suggests the most relevant search queries for the entered keyword and appears directly below the search box.

Here are ways to create Google Auto Suggestions:

  1. Build a viral social media campaign using a service like Signal Boy
  2. Drive Click Through Rate strategies through these shares
  3. Create CTR Manipulation using dedicated proxies only in close proximity to the business
  4. Stagger the searches and clicks using CTR Calculations depending on search volume
  5. Enhance behavioural signals from searches surrounding your brand + keywords
  6. Create a “keyword + brand competition” plan
  7. Create a “keyword + domain” strategy
  8. Repeat the above for a number of weeks depending on the keyword popularity

For years we have mastered the art of creating autocomplete searches, but the time and effort is not worth the return on investment.

Nowadays we delegate the work to a provider who is very competitive in price.

Why Does Google Use Auto Suggestions?

Google uses auto-suggestions because the searchers like how it:

  • Saves time on your search
  • Helpful keyword suggestions
  • Correct spelling mistakes
  • Remind you of previously searched keywords
  • Directing customers to easily access products and services

Popular Questions

What is Google predictive search?

Google predictive search is so they can reduce the time for users to search the query they are looking for.

The autosuggest makes search predictions based on factors, like popularity or similarity.

Search predictions are built into Google Search to help you find information faster and easier.

When you choose a prediction, you do a search using the term you selected.

How does Google search autocomplete work?

Google search autocomplete works when you start typing in Google’s search box.

The predictions algorithm show a drop-down list of related words and phrases they predict you are looking for.

The search box predictions are based on factors like:

  • Popularity
  • Previous search queries
  • Freshness
  • Google trends
  • Geolocation

What is the average CTR of an autocomplete suggestion?

The average CTR of an autocomplete suggestion is 5%.

These averages of click-through rates depend on the search intent of your keyword.

Any emergency based searches have a much higher CTR because the user does not know which brand to choose yet.

Google Autocomplete Examples

AutoSuggest dot me helps your brand name appear next to your desired keyword in the autofill search bar.

Signal Boy

With 320 monthly searches for “buy social signals” the Signal Boy brand understood the power of branding surrounding this keyword.

Signal Boy Search Volume

What would be seen beside your main focus keyword mean to your business?

How much new sales could this bring Signal Boy for the brand exposure?

Look at the power of the Google Autocomplete below where Signal Boy are shown #1 in the Google Suggest Search Bar.

Signal Boy Google Autocomplete

When searching in Google for “buy social signals” not only does Signal Boy show #1 in the autocomplete but also the rocket emoji, which entices more clicks because stands out in the dropdown list of google suggestions.

Final Thoughts

It really is time for a tool to optimise the autocomplete predictions in the search box.

For Google, the reason for doing the autofill predictions is that they can reduce the time to long click.

Google autocomplete predictions have a significant impact on consumer choices, mainly because users trust and choose auto-suggested keywords that show in Google Autosuggest

Check out the power of getting your branded name beside your desired keywords in search.

Make My Brand Appear In Google Suggest


Video Veggie Review

Video Veggie is a sought after Video SEO service used by many top-level affiliate marketers in July 2021.

In this Video Veggie Review, we will dive into whether they are competitive on price, deliver amazing results and the SEO strategies they look to use.

With over 1 billion active YouTube users signing in every month, it makes the video search engine the second biggest in the world.

Ranking images and videos are a must for business owners who strive for effective frequency SEO exposure.

Who Are Video Veggie?

Video Veggie are a UK based company marketing company that solely focuses on ranking videos in YouTube, Google Videos and Google Web Search.

Video Veggie was founded in 2014 and initially was set up to carry out the creation and production of promotional videos for companies looking to build their online brands.

But after 3 years of trading, the founders moved their focus solely to the optimisation of ranking videos.

Trial Video Veggie


Here was a statement from Ben who is the CoFounder of Video Veggie.

“After many years of travelling up and down the country, we have decided our true value comes in the optimisation side of video production. There is no point in having an amazing looking promotional showreel if it is not ranking in front of your target customers. For that reason, we have moved all our services to the optimisation work and stopped any video production inhouse” 

Video Veggie Services

Video Veggies carries out the following services:

  • Traditional Video SEO Techniques (title, description, tags)
  • Video Thumbnail Design
  • Embeds of Trustworthy Blogs
  • Backlinks on Relevant Websites
  • Social Signals Powered By Signal Boy
  • Engagement (views, likes, comments)
  • Ability to upload videos on Best Companies Youtube Channel (which has channel authority power)

The mixture of services carried out is what grabs Video Veggie higher rankings every time.

Popular Questions

What is Video SEO?

Video SEO is optimising your video to rank higher in the search engines.

The video optimisation help rank for relevant focus keywords on the search engine results pages.

Video SEO combines many strategies from onpage video descriptions to offpage engagement and backlinks.

Do videos help with SEO?

Yes, Video helps your SEO efforts because it increases time on site.

In recent studies in July 2021 data showed people are more likely to click on a webpage by watching a video than any of content type.

The more clicks your properties received the better your engagement is which boosts your overall SEO efforts.

Youtube Video Ranking

Ranking Youtube Videos is a totally different strategy to higher rankings in Google.

Google search is a backlink algorithm whereas Youtube Video Ranking is based on clicks, engagement and interaction with the videos.

If you want to improve your youtube video ranking you need to entice more click-through rate, likes, comments and full retention on the view times.

Video Veggie understand this brilliantly and use social media platforms to entice the engagement needed.

Google Video Ranking

Ranking Google Videos is all about embeds and backlinks to higher rankings in google search.

Building authority to the channel helps rank all your videos higher.

Powering up playlists with backlinks and embeds can assist higher-ranked videos.

Then embeds and backlinks of the individual videos uploaded give the URL more authority to climb the rankings.

Video Veggie have huge networks of websites that embed or link to good video content so this helps rank higher in google search.

YouTube Search Rankings Vs Google Video Rankings

Youtube Search Rankings drive more traffic with over 1 billion active users per month.

But when using Video Veggie they optimise your video to rank better in both youtube search engines and google search engines.

You want your videos to get the maximum amount of exposure to your target audience as possible.

If you needed to choose which search engine would drive more traffic in YouTube Search Rankings Vs Google Video Rankings then Youtube would certainly drive more.


Many affiliate marketers over the years have tried to rank videos in-house and failed.

The algorithms change and for this reason, Video Veggie is a great solution to outsource your video rankings too.

Delegating the work to a professional company like Video Veggie gives peace of mind to scale the business successfully.

In previous years we spent more time learning the algorithm updates than we did actually optimising videos.

Now our hands-off approach is ordering a specialist package from Video Veggie makes our life easier to scale.

Custom Regex In Google Search Console

Using the “Custom Regex” filter in Google Search Console has been a huge help for our progressive optimisation team.

If you are not using the Custom (regex) query option you are going to love this article.

The SEO community have been waiting a long time for Regex and now it is available inside your Google Search Console accounts.

We will explain amazing use cases and best practices on how to use the Custom Regex” filter in GSC.

Why Use Custom Regex In Google Search Console?

The main reason to use Custom Regex is that it saves time sifting through data and analysing it Google Search Console.

Regex helps a great deal with SEO Automation.

With the ability to automate many literal search queries you are able to complete this with a single custom regex string of characters.

Best Custom Regex Queries

Here are some amazing use cases using the “Custom Regex” filter in Google Search Console.

Identify Question Queries

Carrying out the content expansion technique of finding question queries to ask and answer in your content has contributed to huge growth to our websites.

Identifying the questions users are asking and answering them directly helps you grab those featured snippets time and time again.

Our SEO content writers love using People Also Ask and marketmuse to expand question queries, but now have another strategy using the google regex search feature.

You need to do the following to identify all the question queries:

  1. Open google search console
  2. Click “performance”
  3. Click “new”
  4. Click “query”
  5. Select “Custom (regex)” from dropdown
  6. Type in the regular expression below in the keyword field

Custom Regex in Google Search Console

Here is the regular expression search parameter for finding questions:

^(who|what|where|when|why|how|was|did|do|is|are|aren’t|won’t|does|if|can|could|should|would|will|were|weren’t|shouldn’t|couldn’t|cannot|can’t|didn’t|did not|doesn’t|wouldn’t)[” “]

With this information from the regular expression search, you identify questions your website is showing impressions for you can then improve the answers on.

Queries That Begins With Specific Keyword

To find queries that begin with a particular keyword or keyphrase you need to do the following:

  1. Open google search console
  2. Click “performance”
  3. Click “new”
  4. Click “query”
  5. Select “Custom (regex)” from dropdown
  6. Type in “^keywords”

You have to add the regular expression (^) at the beginning of the query and apply.

If you add the keywords in “queries containing” then it also shows queries like “ultimate guide to keywords” which is not what I may want to see.

This regular expression parameter is to find queries beginning with specific terms.

The most popular google regex searches for this is:

  • ^Best
  • ^Top
  • ^Brand Name
  • ^List

Queries That End With Specific Keyword

To find queries that end with a particular keyword or keyphrase you need to do the following:

  1. Open google search console
  2. Click “performance”
  3. Click “new”
  4. Click “query”
  5. Select “Custom (regex)” from dropdown
  6. Type in “keywords$”

You have to add the regular expression ($) at the end of the query and apply.

Queries With Two or More Keywords in the Search String

To find queries with two or more keywords in the search string you need to do the following:

  1. Open google search console
  2. Click “performance”
  3. Click “new”
  4. Click “query”
  5. Select “Custom (regex)” from dropdown
  6. Type in “abc.*xyz”

You have to add the regular expression (.*) in between the two keywords of the query and apply.

You will only find those search queries that contain both of the keywords used in the google regex search string.

Find Longtail Keywords

To find longtail keywords you need to do the following:

  1. Open google search console
  2. Click “performance”
  3. Click “new”
  4. Click “query”
  5. Select “Custom (regex)” from dropdown
  6. Type in “([^” “]*\s){6,}?”

You have to add the regular expression (([^” “]*\s){6,}?) in the query and apply it to find all longtail keyphrases with 7 or more keywords in the search string.

The number six in the particular strings of characters means you only want phrases that has MORE THAN six keywords.

You can edit the number six in the google regex search string to whatever numerical value you prefer as this just filters how many keywords in the search string you would like to apply.

Popular Questions

How do I search for a regular expression?

To search for regular expression you need to use the pattern matching search characters.

With RegEx, you can use pattern matching to search for particular strings of characters rather than constructing multiple, literal search queries.

I highly suggest using to test regular expression search queries.

What is RE2 regex?

RE2 regex is the software library used for Custom Regex In Google Search Console.

RE2 was implemented by Google and provides a C++ interface.

RE2 is a software library for regular expressions via a finite-state machine using automata theory, in contrast to almost all other regular expression libraries, which use backtracking implementations.

Common Regular Expressions

Here are a few basic regular expressions:

  • (.) Wilcard – Matches any single character e.g. “m.n” matches “men” and “man” but not “men”
  • [characters] Wilcard – Matches any single item inside [ ] e.g “c[aie]t” matches “cat”, “cit”, and “cet” or “i[o0-9]n” matches “ion” and “i7n” but not “ian”
  • (*) Wilcard – Matches the preceding letter or pattern zero or more times e.g “fo*d” matches “fd”, “fod”, “food”, and “foooooooood”
  • (+) Wilcard – Matches the preceding letter or pattern 1 or more times e.g. “fo+d” matches “fod”, “food”, “foooooooood” but not “fd”
  • (|) Wilcard – OR operator matches either the expression before or after the | operator e.g. “New York|San Francisco” matches both “I love New York” and “I love San Francisco”
  • (^) Wilcard – At the start of your expression, limits match to the start of the target string e.g. “^example” matches “example” but not “an example”

Regular Expression Filter

The Performance report shows important metrics about how your site performs in Google Search results. Here are the google webmasters guide to Performance report (Search).

If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression filters for page URLs and user queries. The RE2 syntax is used.

  • You can choose whether to show strings that do match your regular expression or that don’t match your regular expression. Default is to show strings that do match your regular expression.
  • The default matching is “partial match”, which means that your regular expression can match anywhere in the target string unless you use ^ or $ to require matching from the start or end of the string, respectively.
  • Default matching is case-sensitive. You can specify “(?i)” at the beginning of your regular expression string for case-insensitive matches. Example: (?i)https
  • Invalid regular expression syntax will return no matches.
  • Regular expression matching is tricky; try out your expression on a live testing tool, or read the full RE2 syntax guide


Using the Custom Regex in GSC to identify longtail search queries, questions or branded search is a huge help to content marketers in July 2021.

Saving time with the regular expression search gives your team more time to integrate it into all content audits carried out.

We have given you the exact google search regular expression queries our team use on a daily basis.

As Google now recognises regular expressions (regex) for querying search console let us know if you are using any additional query use cases not included in this article.

Focus Keyphrase

As SEO has evolved over the years every webpage you create needs to have a clear focus keyphrase.

The focus keyphrase is the query you would primarily like the page to rank for in Google.

But is your selection of the focus keyword killing your SEO strategy?

Can the choice of focus keywords make or break your ranking chances?

In today’s digital world we all are using amazing on-page tools like Surfer SEO or MarketMuse to assist us with our content strategies.

If the input data (i.e. focus keyphrase) is nonsense then the output will be killing your rankings in July 2021.

Let’s dive in to explain the importance of the correct use of focus keywords as part of your keyword research and why keyword clustering tools will massively benefit your websites to grow the overall topical authority of your domain.

What is a Focus Keyword?

A focus keyword is the primary search query that you want a page or post to rank for in the search engine results (SERP).

When people search for your focus keyword you are optimising your page to rank higher in Google so they can find you.

Each page you create on your website should have a clear focus to cover a specific search intent.

Why Do You Need To Choose a Focus Keyphrase?

You need a choose a focus keyphrase for each article so it has a clear intent match.

Matching the content you create to meet the search intent is the main reason choosing a focus keyphrase is very important.

Regularly adding quality content to your blog is a good SEO strategy when each article has a predefined search intent.

Google sees that your blog is active because you add new information and you increase the volume of your content.

But randomly adding content to your site isn’t very useful if you are repeating the same information across multiple pages.

You have to craft a keyword strategy, and based on that strategy you should create high-quality content your audience is looking for.

When you write those articles, it’s important to optimize them for the key phrases you’re aiming at.

Each page should follow the one page for one corpus strategy so it has a clear direction and matches intent to the search query.

Where Do You Use Focus Keywords?

From our research here are the main places you use your focus keywords.

Yoast SEO

Yoast SEO helps you with your website optimisation and has a focus keyword field for each post or page you produce.

When you set the focus keywords for a post with Yoast SEO, the plugin evaluates the content and provides feedback on how to improve the content.

The focus keyphrase is the phrase that you want your post or page to be found for in search engines. Sometimes, it is a single word, but it usually consists of a few words. That’s why we call it a keyphrase. For example, if you want your blog post to rank for ‘healthy snacks’, then optimize your post for that term.

The input field for your focus keyphrase can be found in the Yoast SEO sidebar on the right side of your editor.

Yoast SEO Focus Keyphrase

If you don’t see the Yoast SEO sidebar on the right side of the editor, click on the Yoast icon on the top right of your screen first.

Utilise the Yoast Focus Keyphrase Input Field to increase the chances of ranking higher for that search term.

Surfer SEO

Surfer SEO helps you correlate your data against the competition already ranking for your focus keywords.

Also referred to as copycat SEO it merges the content missing on your page to rank for the focus keyword search term.

When you set the focus keyphrase in the Content Editor or SERP Audit feature the on-page SEO tool scrapes the best-ranking websites to give you valuable data on what keywords are being used by your competitors.

Surfer SEO Focus Keyphrase

Imagine sitting an exam and being able to copy the results of students you know are successful – this is what Surfer SEO brings to your strategies.


MarketMuse uses AI and machine learning to help you build content strategies.

Choosing the best focus keyword can accelerate your content creation and indicate precise decisions to your SEO content writers.

The focus keyword input field can build topic models to give information on new questions your article might be missing.

MarketMuse Focus Keyphrase

Adding related topics to the articles you create help expand your knowledge and expertise on the given niche.

Search engines look to rank higher web pages with the most in-depth knowledge and information on the given topic and this is why the initial focus keyword input is the most important part of optimising any webpages.

How To Choose a Focus Keyphrase?

Here is how to choose the best focus keyphrase for your blogs in July 2021:

Carry out Keyword Research

Before looking to choose any focus keywords to write about you should carry out a full content roadmap for your website.

The best keyword research techniques are using your preferred kw research tools like semrush or ahrefs.

Semrush is an all-in-one SEO tool for improving online visibility and discovering new keyword research insights. With the ability to load in competitors websites you can extract all the keywords they currently rank for into your keyword research content roadmap.

AhRefs generate thousands of keyword ideas for Google, Bing, YouTube, and Amazon, complete with monthly search volumes and Keyword Difficulty scores. So you are able to export a huge list of keyword ideas to map out as part of your content audit guide.

Import All Keywords Into Keyword Clustering Tool

Now you have thousands of relevant keywords you want to rank for you need to group together keywords that have the same search intent.

Keyword Clustering Tools like keyword cupid or cluster AI do a great job of grouping keywords that deserve to be on the same page.

The clustering tools use the SERPs to determine whether one page can cover both search terms and if return similar results group them together.

The grouping of keywords into clusters is an integral part of your content roadmaps.

Identify Best Focus Keyword Per Group of Keywords

Identifying the best focus keyword for each page can be chosen from the group of search queries in the list.

Many SEO specialists say you should make the focus keyword the search query which has the largest search volume – but this is NOT correct.

You want to enter the focus keyword that best meets the intent of the page.

Google is smart enough to know the search intent of the page and a single page when written well can rank for thousands of keywords.

What Happens If You Choose The Wrong Focus Keyword?

If you choose the wrong focus keyword for your page the concept is flawed with garbage in, garbage out (GIGO).

The wrong focus keyword can drop your search engine rankings or cause keyword cannibalization issues.

In computer science or when using any SaaS tools then nonsense input data produces nonsense output.

The nonsense input data is sometimes referred to as rubbish in, rubbish out (RIRO).

The principle applies to all analysis, in that arguments are unsound if their premises are flawed.

With correlation tools like SurferSEO imagine you copying results from the wrong corpus? Adding non-relevant search terms because you have chosen the wrong focus keyword for your article.

This is why choosing the correct focus keyword is crucial to your SEO efforts in July 2021.

Wrong Focus Keyword Examples

The type of content shown on the search results will help you decide on what kind of content to create.

Here are some wrong focus keyword examples:

  • MUGA – You want to rank for the MUGA because you build multi-use games areas. But the search query “MUGA” also is a type of red wine and also a heart scan. So when you just search the term “MUGA” are you looking for a MUGA company to build a playground, a MUGA heart scan or a MUGA wine? The choice of focus keyword is too subjective and broad. The correct choice would be something along the lines of “MUGA Playground”, “MUGA Pitch”, “MUGA Sports Court” as it is very clear then what the search query is requiring.
  • JAPANESE KNOTWEED – You are a Japanese knotweed removal company. But the exact phrase of just “Japanese Knotweed” could be users wanting to understand what it is, how to identify it or could be looking for a company to remove this. As it’s a mixed SERP you want to primarily focus on keyphrases like “Japanese Knotweed Removal Company”, “Japanese Knotweed Contractors” and similar long-tail keyphrases.

Checking whether Google shows product pages or information blog posts?

Or perhaps videos, images?

The best advice given is to REFLECT THE SERP in the first instance of writing your content brief.

Then once you form part of the corpus ranking on page one and receiving the clicks you can then SET THE SERP by adding differentiator keywords to improve your Information Gain Scores set out by the Google Patent.

Never Assume

Why assume the focus keyphrase when you have the hard data on Google Search Console to tell you the best terms to optimise for?

If it is a new page utilise the keyword research tools and the power of observation in Google Searches.

Assumptions at any part of this game are going to kill you in the long run.

Never assume, you may think you’re taking a shortcut, but you’re not… it’s going to cost you if you choose the wrong search query.

Don’t assume that your primary keywords will generate traffic because it has the biggest search volume

Don’t assume your focus keyword is easy to select without researching the data from Google Search Console.

Don’t assume you’ll be able to rank well for your keywords without reviewing the existing competition that is ranking.

Any assumptions in the SEO sector is not advised because you can base all decisions on scientific data you have at your disposal.

Winning Strategy For Selecting Best Focus Keyword

The winning strategy for selecting the best focus keyword is to choose a key phrase you can rank #1 for in the SERPs easily.

Do not choose the focus keyword with the highest search volume if you will struggle to rank for this.

Start winning with long-tail search queries and then as you rank highly for the easier keyphrases you start to attract the clicks and engagement which improves the post to rank for more secondary keywords.

Start With Long-Tail Keywords

If you want a post to rank, you can increase your chance of success by aiming for long-tail keywords.

Long-tail keywords often exist of more words and are less searched for than very popular ‘head’ keywords.

But less popular also means less competition and the chances to convert are usually higher which gets you the engagement that helps your SEO efforts.

Our content expansion tips to rank for long-tail keywords utilise expanding content briefs with common questions, benefits, pricing and information users are sought after.

Tools like MarketMuse, SurferSEO, Answer the Public, People Also Ask, Semrush and AhRefs all help you get related keyphrases and give search volume metrics and trends.

Check Existing Rankings

When looking to carry out progressive optimisation the best place to start is by checking your existing rankings.

Google Search Console is your best friend and gives you all the impressions and clicks your articles are currently showing up in the SERPs for.

Adapting your focus keyword to match search queries that are driving you the most clicks is a very clever tactic.

The use of third party keyword research tools are great but real data in Google Search Console is the holy grail to what your focus keywords should be long term.

Google Your Focus Keyword Idea

Why guess what is the best focus keyword?

Google the search term and see whether the results match the search intent of your page.

Take the time to look at the search engine result pages (SERPs). Are the articles in the Google results of similar character to your article? Could your article fit the results shown in these search pages? If you decide to write your blog post or page, while optimizing for this exact focus keyword, you are aiming to get your post amongst these results.

Apart from knowing which search terms are actually used by people, you need to know whether or not your idea for your post or page fits the needs and expectations of the people who use these search terms.

You need to find out what the search intent is.

One way to find out whether your content meets people’s needs is to Google your proposed (sets of) keywords yourself.

If the results are mixed with different intents you might want to choose another focus keyphrase that brings back the exact corpus your article is going after.

Popular Questions

Can I Target Multiple Focus Keyphrases?

Yes, absolutely you can target multiple focus key phrases on a single webpage.

One blog post can rank for thousands of keywords.

We strongly advise starting the focus keywords with long-tail queries that are easier to rank for.

Then moving onto secondary search terms your existing post can rank for with the same intent.

How do I learn how many searches a focus keyword has?

When looking to learn the search volume of your focus keyword you can use any of these tools:

  • AhRefs
  • Semrush
  • Google Keyword Planner
  • Keywords Everywhere
  • Keyword Surfer
  • Google Search Console
  • Moz Keyword Explorer

How do I learn how competitive a focus keyword is?

The keyword difficulty of a focus keyword can be checked using AhRefs keyword difficulty Checker or SemRush Keyword Difficulty scores.

Or alternatively can be manually checked to search in Google and checking the authority of the ranking of the website by seeing how in-depth they have covered a topic or how many backlinks they have pointing to their post for page authority power.

Why is it important to choose the right focus keywords?

Choosing the right focus keywords is the most important aspect of keyword research.

If you do not choose the right focus keywords you get the following problems:

  • Multiple Pages Trying to Rank for The Same Terms
  • Blog Posts having zero chance to rank on page one of Google
  • Optimising blogs for the wrong keywords with correlation tools
  • Increasing bounce rates because does not meet the search intent
  • Low CTR value due to wrong title tags implemented

Warning Signs You’re Optimising for the Wrong Focus Keywords?

The 5 warning signs you are optimising your content for the wrong focus keywords are:

  • Pogo Sticking with a High Bounce Rate
  • Low Time On-Site From Users
  • Little Organic Visibility For Your Focus Keywords
  • High Impressions But Low Click-Through Rate
  • Content Cannibalisation Penalty


Your content roadmap keyword strategy should have given you some idea of what you want to write about.

If you don’t have a keyword strategy yet, you should really create one.

Entering the focus keywords into your SEO Tools is what will determine the output quality.

Optimising and understanding the search intent behind each article is very important to your SEO strategy.

Carefully crafting topical clusters and making sure each page is being optimised for the correct corpus (i.e. search intent) is key.

The silo structure of the related articles all internal linking to each other is what determines to search engines the expert level authority your domain has on a given niche.

Covering the page topic in its entirety on a single page will help you rank one page for thousands of keywords.

Then moving on to covering the whole topic in its entirety at a domain level is where you will dominate the SERPs for the whole industry you are targeting.

But identifying the correct focus keyword for each page is crucial to dominating the search engines results pages.

Rytr AI Writer Review

Rytr is an AI Writing Tool powered by the GPT-3 technology which helps you scale high-quality content.

In July 2021 AI copywriting tools are in high demand to save time writing content online.

The AI-powered tool helps you create hundreds of new articles fast and at a fraction of the cost compared to hiring SEO content writers.

In this Rytr AI Writer Review, we are going to tackle all things related to robots creating new content for websites.

But before you dive in I want to quickly make you aware that AI-powered copywriting is only going to get better. As we live in the digital world you really need to move with the times or risk being left behind.

Try Rytr For Free Today

What is Rytr AI Writer?

Rytr.Me is a new SaaS artificial intelligence tool that helps to write copy faster.

The best affiliate marketers, copywriters, and entrepreneurs are using Rytr Content Creator ( to instantly generate content for websites and blogs.

The Rytr AI Tool is designed to be your AI assistant that writes better copy.

The technology behind GTP-3 artificial intelligence is going to improve to copywriting industry forever.

Who Uses Rytr?

The customers using Rytr are:

  • Entrepreneurs – Automate your copywriting to give you more time to scale your businesses
  • Paid Ad Agencies – Boost conversions on your ads, social, website, and emails
  • SEO Content Writers – Mapping out and creating the first draft for new articles saves days writing these blogs
  • Content Strategists – The ability to scale clusters of content within minutes is a dream for content strategists
  • Marketing Agencies – Deliver work to your clients the content at high speed

As machine learning improves many more customers will start to integrate the AI writing assistant.

Rytr AI Pricing

The rytr ai pricing is very competitive:

  • $19 per month

Why Use Rytr?

There are many reasons why successful content marketers are using Rytr.

End Writers Block Forever

Forget endless hours spent trying to figure out what words should be in your next article and suffering from writer’s block.

All copywriters suffer from the infamous blank screen when got the daunting task of writing hundreds of thousands of words per week of content.

Create inspiration and ideas using Rytr content generator.

Save Time

Save hours writing original content by the Rytr AI robot.

If you are tired of spending days writing copy try Rytr.Me to create your first drafts.

You might not even need this editing when you check the quality of the copy produced.

Create Content Briefs

Rytr.Me creates dozens of header tags for your content briefs.

All you have to do is input some information about your service and instantly creates usable headlines.

Set Your Brands Tone

Easily adjust the tone to your brand’s voice by using RytrAI robot.

The AI-powered copywriting tool can tweak to intelligent or funny tones of your voice to adapt to suit your brand.

Write Long-Form Content

The GTP-3-driven AI writing assistant starts taking long-form content seriously.

The GTP3 AI copywriting new SaaS tool can generate a big part of your article.

As Rytr GTP-3 Tool gets to work it can optimize the content with Surfer guidelines at the same time. 

Translate to Multiple Languages

The services can translate your content into nearly a dozen different languages for multilingual SEO.

You paste your content and select a new language and perfectly writes to suit your demographic.

Cover The Topic In Its Entirety

Topical clusters are winning in the SERPs in July 2021.

Instead of one large pillar post trying to cover a dozen search intents then a well-created silo of different articles internal linking is the best SEO strategy.

The GTP-3 AI writing assistant is going to become your best attribute in being able to scale high-volume articles to cover the topic in its entirety.

AI Copywriting Tools

There will always be a place in marketing for human copywriters.

But as the machine learning robots improve you need to look at AI Copywriting Tools to save you time and money.

What are the best Best AI Copywriting Tools in July 2021?

Is there any free AI content generator?

Can a unique content generator online help you drive more traffic from higher rankings in Google?

Disclosure – AI-powered copywriting is only going to get better in time. Instead of fighting against why human writers are better than robots, the biggest entrepreneurs are finding ways to integrate these artificial intelligence tools into their SEO strategies.

In this ultimate guide, we will cover all the best AI writing software solutions you have to grow your websites in search engines.

Best AI Copywriting Tools

From our research here is the best artificial intelligence copywriting tools in July 2021.

Page Rewriter

The new GPT-3 Content Tool Page Rewriter is a SaaS tool with amazing features.

Check out our full Page Rewriter Review for full details on the technical information of the tool.

You will not want to miss in the review how we can quickly create content briefs for new articles to be written.

The benefits of using are:

  • Save Time scaling content briefs
  • Ability to write long-form content
  • Prevents Writer’s Block
  • Brilliant for content re-writes
  • Create thousands of supporting documents to build topical authority


Jarvis is the new SaaS AI content generator on that has taken the SEO communities by storm.

Market-leading SEO copywriters have voted ConversionAI to be in their top 5 tools to use alongside ahrefs, semrush, surferseo, and keyword cupid.

The GPT-3 artificial intelligence technology is going to improve the copywriting industry forever. logo dark

The benefits of using conversionai are:

  • Prevents Writer’s Block
  • Save Time scaling content briefs
  • Ability to write long-form content
  • Brilliant for content re-writes
  • Create thousands of supporting documents to build topical authority
  • Integrates with Surfer SEO correlation tool

Jarvis’s AI copywriting tool acts as an assistant to enhance the quality and quantity of your content production team.

I love this. Wow. This is going to disrupt the copywriting industry.

The SEOs who take advantage of the GPT3 Jarvis AI writing tool will see the biggest growth online.

Try Jarvis AI Powered Content Tool


Human writers will always be needed but allowing Conversion.AI to do the heavy lifting mean the humans can spend time optimizing and improving the content further.

GPT3 content is going to improve so now is the time to adapt and use it as your writing assistance to enhance your productivity.


CopyAI is like having a huge team of copywriters spoon-feeding you ideas and crafting copy that converts.

Starting typing a few words and CopyAI starts to autocomplete your sentences.

No more suffering from writer’s block and a full-time writing assistant to assist you.

There is a google chrome extension that integrates into Google Docs.

From as little as $35 per month, you can use CopyAI to create unlimited content.

Rytr AI Writer

Rytr is an AI writing assistant that generates high-quality content, in just a few seconds.

We tested the artificial intelligence tool thoroughly in our Rytr Review where we were able to scale blogs that ranked high in Google SERPs very fast.

Try Rytr For Free Today

If the owner Abhi Godara was able to partner up with SEO optimisation tools like marketmuse, surfer SEO or frase that would be a big step forward for the tool.


There is no scraping or spinning happening in the background.

Kafkai is a machine-learning algorithm that can write articles from scratch.

Cutting-edge technology for marketers and SEOs.

Since the very beginning of Search Engine Optimization, marketers have been looking for ways to get unique & quality content fast and cheap.

We need it for blog posts, PBNs, backlinks, and anything else that can satisfy search engines.

With a stream of unique content, you can build money-making affiliate sites and rank any website with your PBNs and other backlinks.

If you’re not happy with the quality of the articles there is a 30-day money back guarantee.

So Kafkai is certainly an AI-powered tool we would recommend to trial.


If you are looking to create great content in a short space of time then Copysmith might be the answer.

Powered by AI, Copysmith will help you produce content at an unprecedented speed.

Copysmith offers four main pricing plans:

  • Basic
  • Growth
  • Pro
  • Enterprise

Copysmith creates an original article in a matter of seconds, which makes it a worthwhile marketing tool to be used in July 2021.

Its core AI function is combined with a user-friendly interface and uses GPT-3 technology.


Technically a content spinning tool, WordAI creates new content for you by rewriting the original article through word changing.

You keep the meaning as it is, but the new article is completely different from the original one in terms of how the information is presented.

WordAI replaces every word in every sentence in your original article while making sure that the sentence still means the same in the end.

This is because it understands each word’s meaning as well as how words in the sentence interact with each other.

It starts by reading and understanding the whole article before it spins it according to its understanding of the article.

The goal is to create an article that is the same as a human-written one.

It also creates eye-catching titles for your articles.

This tool is web-based and has API integration capacity. This allows you to access it whenever you are. You can also use its software and get the job done. All you need to do is enter the original content, click the Spin button, and you are handed the spun output designed for SEO use.


Headlime’s artificial intelligence can take your thoughts and turn them into words.

Writing copy is time-consuming and difficult but Headlime can save you tons of time so you can focus on what matters: your business.

Headlime automatically generates the best copy for your business or clients and leaves room for your personal touch.

Powered by GPT-3 from OpenAI it has deep topic understanding technology to write compelling content at scale.

The enterprise plan is $399 per month for unlimited usages so is quite expensive in comparison to CopyAI and ConversionAI.

AI Writer

AI Writer is all about providing unique content for your easy and quick use.

It can help you create articles from scratch or re-write your current content.

AI Writer also gives you the option to get things automated.

It is equipped with an API, which lets you come up with your very own automated article writing software.

With some assistance from AI Writer’s text generating ability, you can set up auto-blogging projects easily and quickly.


Formerly known as MagicFlow, Writesonic is a source of various AI-powered programs that help both startups and known companies with their marketing copy.

Using the GPT-3 language model, Writesonic has its very own Artificial Intelligence platform used for creating good-quality website content.

There’s no better time than now to automate your copywriting. Now that you’re not spending all your time writing, you can focus on other aspects of your business.

The business plan is $449 per month for unlimited usages so is quite expensive in comparison to CopyAI and ConversionAI.


Cut your writing time by more than half using QuillBot.

QuillBot’s paraphrasing tool is trusted by millions worldwide to rewrite sentences, paragraphs, or articles using state-of-the-art AI.

QuillBot is powered by advanced artificial intelligence (AI) technology that utilizes natural language processing (NLP) to automatically create fantastic content.

The summarizer feature is amazing to help grab featured snippets as writes the content in a very concise manner which Google loves.


When it comes to writing effective copy, Anyword is a huge time-saver.

Anyword AI employs Machine Learning and Natural Language Processing Models that have been trained on tens of millions of successful ads and social media posts.

When the robots learn what success looks like they can create compelling ad copy to write text which converts.

Shortly AI

In the SEO communities many marketers like shortlyai because of the following:

  • AI-generated text output quality
  • Usable interface
  • AI writing experience
  • Flexibility and control of AI writing
  • Writing Speed and efficiency gained
  • Cost

ShortlyAI is a GPT-3 AI writer and is exceptional when paired with Frase.

ShortlyAI does not use credits. Generate as much text as you want — no sting like other AI writing tools when you burn credits on the text that isn’t exactly what you wanted. And the best part is you can experiment without fear of burning through all your credits.

Snazzy AI

Get started with AI copywriting and supercharge your content workflow with Snazzy AI.

It has a freemium pricing package allowing content writers 5 article generations per day.

The growth plan is $25 per month for unlimited usages so is very cheap, but in comparison to CopyAI and ConversionAI it does not have the long form content creator most SEO content writers require.

Article Forge

We are living in the age of automation and when tools like Article Forge can automatically create unique content for your websites you can see while its a huge hit.

Article Forge copy snippets of content from your competitor’s related articles but they do lack a compelling intro, body, and summary section.

Some content created from Article Forge is not related because it is generated from various articles scraped from the internet.

As sections are not relevant you really need an editor to spend time editing and tweaking these sections.

An amazing feature is it has the option to add relevant titles, images, and videos.

Copy Shark AI uses the GPT3 technology so has the ability to automatically generate unique and human-like copy in seconds.

It’s like having your own team of writers working around the clock to create unlimited ad copy for you.

But as for long-form copy, it is lacking at present.

Hopefully, in time they improve the number of features.

At $39 per month is it competitively priced but lacks the volume of features compared to CopyAI and ConversionAI.

Popular Questions

What is Ai generator?

An AI generator takes existing content and rewrites a unique article.

The artificial intelligence content creation tools create new content that reads as a human has written it.

The AI-powered generators require a short description that relates to your content and then begins to create unique content from machine learning models like GPT-3 technology.

Will AI replace copywriters?

Yes AI tools can replace copywriters in July 2021.

Sophisticated AI Content Tools can write a blog that sounds precisely like a human writer.

Copywriters will always be needed for the creativity and critical thinking content briefs.

Should We Use AI Copywriting Tools?

All businesses wanting to grow their online website presence should use AI Copywriting Tools.

AI Copywriting Tools are a game-changer for any business looking to increase its content output.

AI-powered content tools speed up the content creation process for you to create a higher volume of articles, which in turn helps you to rank for more keywords in Google search.

Marketing teams should be integrating the use of an ai tool to carry out the heavy lifting and allow human writers more time to convert customers and improve any content gaps.

GPT-3 AI Software

GPT-3 stands for Generative Pre-trained Transformer 3.

GPT-3 is an autoregressive language model that uses deep learning to produce human-like content.

Created by OpenAI it is part of a trend in natural language processing (NLP) systems of pre-trained language representations.

The quality of the content generated by GPT-3 is so high that it is difficult to distinguish from that written by a human, which has both benefits and risks.

As technology progresses the GPT-3 improvements into GPT-4 will yield even better results in creating human-like text.

The Future For Content Marketers

AI content writers will never be perfect so there will always be a role for human writers.

Instead of CEOs thinking they will replace human writers the plans for the future should be to train the team on utilising these tools for assistance.

Human writers can polish the content created and act as progressive optimisation editors.

The use of the Best AI Copywriting Software will save endless hours brainstorming and structuring content briefs.

As developers continue to improve the tools and release more powerful updates the artificial intelligence tools are a way of investing into the future.

Final Thoughts

If you purchase any of the Best AI Copywriting Tools you are investing in the future of digital marketing.

All the artificial intelligence software are developing at a fast pace.

Upgrades from GPT-3 to GPT-4 or any other natural language processing models will create more human-like content creation than ever before.

Various content-generating AI tools and article spinning programs are in demand.

The users are increasingly looking for better and improved versions.

We will continuously update the top-rated list because the AI writing software might be improved further in July 2021.


Here are some amazing resources which helped in the research of this article:

ConversionAI Review

Are you ready to allow AI copywriting tools to write your content in July 2021?

Does an AI content generator scare you?

In this ConversionAI Review, we are going to tackle all things related to an increasing number of articles being written by machines.

Warning: I use an A.I. content generator throughout this article #ShockHorror

But before you dive in I want to quickly make you aware that AI-powered copywriting is only going to get better. As we live in the digital world you really need to move with the times or risk being left behind.

Start Your 5-Day Free Trial

What is ConversionAI?

ConversionAI is a New SaaS artificial intelligence tool (called Jarvis) that helps to write better copy.

The best affiliate marketers, SEO content writers, and entrepreneurs are using Jarvis AI Content Creator ( to instantly generate content for websites and blogs.

The ConversionAI brand is designed to be your AI assistant that writes better copy. logo dark

The technology behind GTP-3 artificial intelligence is going to improve to copywriting industry forever.

Who Uses ConversionAI?

The customers using ConversionAI are:

  • Entrepreneurs – Automate your copywriting to give you more time to scale your businesses
  • Paid Ad Agencies – Boost conversions on your ads, social, website, and emails
  • SEO Content Writers – Mapping out and creating the first draft for new articles saves days writing these blogs
  • Content Strategists – The ability to scale clusters of content within minutes is a dream for content strategists
  • Marketing Agencies – Deliver work to your clients the content at high speed with help from Jarvis

As machine learning improves many more customers will start to integrate the AI writing assistant.

Conversion AI Pricing

The conversion ai pricing is very competitive with two packages:

  • The Starter Package is $29 per month
  • The Pro Package is $99 per month

The Starter plan allows you to create short-form copy such as headlines, descriptions, and bios.

To Pro plan allows you to create long-form copy such as blog posts, video scripts, and books.

conversion ai pricing

Both conversion ai pricing plans offer a 7-day money-back guarantee and considering the basic plan allows you 20,000 words per month it is real value for money.

The conversion ai unlimited words is the most popular choice for affiliates, content marketing agencies, and SEO companies.

There is no lifetime deal on and the founder Dave Rogenmoser has made it clear in the SEO community there will be no lifetime deal released.

Conversion AI Free Trial

The free trial offered by conversion ai shows the confidence the users will love using the tool.

In the conversion ai free trial you get 5 days free trial to the Pro features with up to 10,000 words written by AI.

10,000 Words Free Trial

Pay nothing today and start your free trial to test the accuracy and scalability of using the Jarvis robot to write your content.

Why Use ConversionAI?

There are many reasons why successful content marketers are using ConversionAI.

End Writers Block Forever

Forget endless hours spent trying to figure out what words should be in your next article and suffering from writer’s block.

All copywriters suffer from the infamous blank screen when got the daunting task of writing hundreds of thousands of words per week of content.

Create inspiration and ideas using JarvisAI content generator.

Save Time

Save hours writing original content by the Jarvis AI robot.

If you are tired of spending days writing copy try to create your first drafts.

You might not even need this editing when you check the quality of the copy produced.

Create Content Briefs

ConversionAI creates dozens of header tags for your content briefs.

All you have to do is input some information about your service and instantly creates usable headlines.

Set Your Brands Tone

Easily adjust the tone to your brand’s voice by using JarvisAI robot.

The AI-powered copywriting tool can tweak to intelligent or funny tones of your voice to adapt to suit your brand.

Write Long-Form Content

Jarvis, the GTP-3-driven AI writing assistant starts taking long-form content seriously.

The GTP3 AI copywriting new SaaS tool can generate a big part of your article.

As Jarvis GTP-3 Tool gets to work it can optimize the content with Surfer guidelines at the same time. 

Translate to Multiple Languages

The services can translate your content into nearly a dozen different languages for multilingual SEO.

You paste your content and select a new language and perfectly writes to suit your demographic.

Cover The Topic In Its Entirety

Topical clusters are winning in the SERPs in July 2021.

Instead of one large pillar post trying to cover a dozen search intents then a well-created silo of different articles internal linking is the best SEO strategy.

The GTP-3 AI writing assistant known as Jarvis is going to become your best attribute in being able to scale high-volume articles to cover the topic in its entirety.

With a 7-day money-backed guarantee you have nothing to lose but test out the GTP-3 AI writing tool today.

Test Out Conversion.AI Today

7 Day Money Back Guarantee

How Conversion.AI Works?

To use Conversion.AI it is as simple as the following 3 steps:

  1. Choose a skill – is trained by conversion experts with rules to follow on the chosen skill and models to mimic
  2. Input your product data – Type information about your product that is important to the brand. Add instructions like the tone of voice or rules like content length to get a more effective copy created
  3. Generate AI content – generates multiple outputs at a time for you to save, delete, or use

The output created can easily be deleted or edited as all copy is fully editable for customers.

When Are Customers Using Conversion.AI?

Customers are using Conversion.AI tool to write the following services:

  • AIDA Framework Funnels – Use the oldest marketing sales funnels in the world. Attention, Interest, Desire, Action
  • Product Descriptions – Create thousands of unique product descriptions to be used on eCommerce websites
  • Content Rewrites – Take a piece of content and rewrite it to rank highly in Google SERPs
  • Blog Post Intro Paragraph – Writing an engaging opening paragraph to get consumers hooked
  • Personal Bio – Write a creative personal social media bio that captures attention
  • SEO Title and Meta Descriptions – Write SEO optimised meta title tags and meta descriptions that will attract CTR and rank high in the search results
  • Youtube Video Description – Create unique descriptions for Youtube videos that rank well in search YouTube Search and Google Videos

The list can go on for many more use cases like emails, newsletters, PDF sharing documents and much more.

Jarvis Reviews

When looking to sign up with any SEO Tool you should always consider reviews and testimonials from the community. Here are some testimonials from the groups:

  • “Welcome to the future of copywriting. When I first hear about an AI writing marketing copy I thought that it would never sound natural but WOW Jarvis nails it. It’s really mind-blowingly shocking how well it works.” CoFounder at Lluma
  • “ transforms my writing to another level with creative ideas and new approaches. It has been tremendously valuable in avoiding writer’s block, as well as generating great copy for campaigns. is a no-brainer for any customer that needs help writing their content and wants an AI who can take care of it instead of thinking about creating something myself!” Founder at Innovabiz
  • “I just discovered this tool today from the Trends group, and I am already blown away. A brilliant tool you guys have made here! I love how quick and easy it is to create great copy, and honestly writes way better than I ever could. Also, compared to what I’ve seen out there, the quality that provides is way better! It’s like I’ve employed a full-time copywriter for 10% of the cost!” Founder at Brand Babe
  • “ is a very handy tool for anyone who needs help writing copy and content, especially if you’re not very good at it in the first place. The templates are great for getting started but also offer enough customization that I can use them without having to start from scratch every time.” Owner at Vital Finesse
  • “Using Jarvis I have over 2x’ed our content production and cut costs by more than 50%. But have I sacrificed quality? Nope, a good number of the posts are already ranking! Long live Jarvis!” Blog Owner at SEO Matters

Popular Questions

What is an ai writer?

An AI Writer is an artificial intelligence software that can create unique content that reads like a human has written it.

AI writers can help you create articles from scratch or re-write your current content.

The AI-powered tools like Jarvis require input in the form of a title or short description that relates to your content.

Will ai take over copywriting roles?

Yes AI software can take over copywriting roles in July 2021.

Jarvis is the most sophisticated software which can write an article that sounds precisely like a human sales copywriter.

Copywriting roles will always be available to writers that require more critical thinking and creativity.

How do you expect ai to change the copywriting landscape?

AI will change the copywriting landscape the more sophisticated artificial intelligence becomes.

Copywriters should now be adopting AI-powered tools within their services to help assist them.

If the copywriting landscape embraces the use of AI writing it will enhance the quality of the work and save time.

An AI tool will never replace human writers because marketing teams collect user personal data and produce natural language generation ad copy when using tools like SurferSEO.

The changes to marketing teams will be integrating the use of an ai tool as opposed to thinking it will replace human writers.

How Much Does Conversion AI Cost?

The costs of conversion ai start at $29 per month and the pro pricing plan is $99 per month.

The pricing plans are real value for money.

With a 7-day money-back guarantee, conversion ai will completely refund your subscription costs in full within 7 days of signing up.

What are the Best Alternatives to

The best alternatives to are:

  • Copy AI
  • Writesonic
  • Snazzy AI

But as a content marketer you need to ask yourself why you are looking for a conversion ai alternative because the tool was voted #1 for Best AI Copywriting Tool.

Surfer SEO Integration

The Surfer SEO and ConversionAI Integration have been a huge step forward for both companies.

The integration of Surfer and Conversion AI announced an integration partnership so content creators can improve their productivity and deliver content that brings results.

GPT3 ConversionAI Vs Surfer SEO Integration

Now SEO agencies have the ability to scale AI-created content within minutes and have this optimized with the best correlation content tool in SurferSEO.

If you are unsure what Surfer is then go check out my SurferSEO Review and stop hiding under a rock as it has been the best content strategy tool alongside MarketMuse in the last decade.

“We want to help marketers increase their writing capacity and deliver content that generates results, says Lucjan Suski, CTO of Surfer, And that’s exactly why we partnered with Conversion AI”

The integration means you can log into the Conversion AI platform to get your content created and use Surfer guidelines for better content optimization in the “SEO mode”.

“The idea of the integration came up a few times from our community so we knew that we’re building something people actually want, says Dave Rogenmoser. Conversion AI helps writing engaging and entertaining content. With the SEO mode inside our platform, writers have all the tools they need to write a great piece of content that ranks in Google.”

Beware of the Factual Inaccuracies

Google proposes measuring a page’s “trustworthiness” and downgrading the search ranking if it finds incorrect facts.

Google proposes looking through the text of any given page looking for factual statements and testing these against what it holds in its own database. The database in question is Google’s Knowledge Vault (KV), containing around 1.6 billion facts gleaned from the web.

You cannot run Jarvis without proofreading any factual information because the facts it creates are only ‘placeholders’. Check out this response from live chat.

Jarvis is not a research assistant, he’s a copywriting assistant. So what he will do is give you ‘placeholders’ for facts if you have not given him the facts in your content brief. You must always fact-check your articles and you can simply replace the correct number in this instance. Remember also that Jarvis is trained up on the internet until 2018/2019, so won’t have access to more up-to-date data.

As Jarvis bot is only trained on information publicly displayed up to the latest 2019 a lot of information is going to be factually incorrect.

Factual Inaccuracies can kill your SEO so make sure the information being published is correct.


Purchasing and using the Jarvis AI-powered copywriting SaaS tool is not here to replace sales copywriting, but acts as an assistant to enhance the quality and quantity of workflow.

Jarvis, the GTP3-driven AI writing assistant starts taking long-form content seriously.

You can now basically generate a big part of your article, rephrase boring words into compelling sentences, AND optimize the content with Surfer guidelines at the same time.

Content marketers have every right to be sceptical about artificial intelligence content generators because previous attempts of AI content creation tools have been terrible.

But this is where the Jarvis AI machine learning tool is going to change the trends online.

I love this. Wow. This is going to disrupt the copywriting industry.

With the ability to scale AI content writers with artificial intelligence writing software at your fingertips you need to be testing it out in July 2021.

The early adopters who train their agencies upon AI writing articles will be the businesses with the biggest growth in the next few years.

Try Jarvis AI Powered Content Tool


Whether sales copywriters like the idea of robot written content or not they need to understand and accept this is going to happen. Instead of fighting the inevitable, they should work alongside these amazing SAAS tools and have them as writing assistants to enhance their content long term.

Additional Points To Consider

Here are some interesting debates within the SEO communities:

  • Digital Ad Copy for Google Ads will always be better by human writers  who understands the niche at expert level
  • Trying to use an AI tool to write an entire article for your marketing copy will always need to be checked by editors
  • A high-quality human copywriter will beat out an AI copywriting with sales driven content ideas
  • Marketing content will be able to speed content production processes up by 3x
  • Article forge and copyai are not good enough for content writing in July 2021
  • Advertising copy for facebooks ads, Instagram posts, or google ads should provide real value
  • Editors need to check specific words makes sense as a human touch can find any potential slang
  • GPT3 AI Copywriting is going to improve so now is the time to adopt and use it as your writing assistance to enhance your workload

The ConversionAI Review final thoughts are all marketing agencies should look to integrate this into their SEO strategies to enhance the copy being created and hopefully save time to give time for the marketing teams to build more clusters of content.

Information Gain SEO

Correlating content is all the rage in the SEO communities.

But is copycat content really going to improve your rankings in the SERPs?

If you are using tools like Surfer SEO are you just following their true density?

Information gain scores are additional data one source brings compared to other sources on the same dataset. Content with higher information gain scores ranks higher in the SERP than pages with lower information gain scores.

There’s a good chance you’re taking the SurferSEO recommendations too literally and not thinking about the user.

I want to make something very clear and I love SurferSEO as a tool – but in the wrong hands, it could harm your on-page optimisation.

What is Information Gain?

The information gain score is additional information included by a page beyond the information contained in other pages already presented to the user.

Information Gain is comparing the entropy of the dataset before and after a transformation.

Transforming a dataset is often used in training decision trees.

For SEO purposes the information gain scores are what additional value your content brings to search engines they get to learn.

Information gain scores indicate how much more information one source may bring to a person who has seen other sources on the same topic

The higher the information gain score compared to the existing ranking results the better chance of improving your positions to #1 in the SERPs.

How We Train Content Writers For Higher Information Gain Scores?

From lots of analysis, testing and personal training here is how we train our SEO content writers to achieve higher information gain scores:

  • Play GUESS WHO board game to understand “How” you funnel your decisions (Google uses similar traits)
  • Educate on what differentiator keywords are needed using TF:IDF research
  • Train our writers to be the best research specialists

Some of the best writers in your content team are the individuals who can use Google the best.

Having the ability and know-how to research and use Google search parameters to find the information gain topics is what improves content scores.

Check out our video on Why Guess Who is the Best Board Game for Learning How to Rank Content and find the Hyper Specific Data to achieve higher information gain scores:

Information Gain Score Google Patent

This Information Gain Score patent application can be found at:

  • Contextual Estimation of Link Information Gain
  • Publication Number: WO2020081082
  • Publication Date: April 23, 2020
  • International Filing Date: October 18, 2018
  • International Application Number: PCT/US2018/056483
  • Applicants: GOOGLE LLC
  • Inventors: Victor Carbune, Pedro Gonnet Anders

Google Patent Abstracts

Here is the English Google Patent abstract from the CONTEXTUAL ESTIMATION OF LINK INFORMATION GAIN:

Techniques are described herein for determining an information gain score for one or more documents of interest to the user and present information from the documents based on the information gain score. An information gain score for a given document is indicative of additional information that is included in the document beyond the information contained in documents that were previously viewed by the user. In some implementations, the information gain score may be determined for one or more documents by applying data from the documents across a machine learning model to generate an information gain score. Based on the information gain scores of a set of documents, the documents can be provided to the user in a manner that reflects the likely information gain that can be attained by the user if the user were to view the documents.

The Google Patent is a huge step forward to identifying they cannot afford users to be listed with a set of results identical to each other in the SERPs.


Why Google Introduced Information Gain Scores?

Google introduced the Information Gain Score Patent because have real issues with the SEO community using correlation tools.

Over the past few years, the buzz around the SEO groups has been to correlate your content to what is currently ranking.

But just think about what problems that pose for Google?

Here is an abstract from the Information Gain Google Patent:

“the request or interest of the user, the user may have less interest in viewing a second document after already viewing the same or similar information in a first document or set of documents.”

If everyone copies the #1 ranking website in the SERPs and the user does not have a positive experience with this result – what then?

They click onto the #2 result and it’s copied the #1 ranked website – so again the user is not happy and has a negative experience.

The copycat SEO techniques are good to get you to a position of getting yourself a level playing field with the currently ranked websites.

BUT then you need to find ways to improve your Information Gain Scores.

How to Improve Information Gain Scores?

Here are several ways to improve information gain scores for your SEO efforts.

Use Differentiator Keywords

Differentiator Keywords is a unique aspect that sets your content apart from competing websites.

Algorithmically, how can Google even determine which pages are the best of a given topic?

Who is the expert?

There form two parts to ranking your content:

  1. Match what is ranking existing with correlation tools (AKA REFLECT THE SERP)
  2. Then add in the differentiator keywords to earn extra Information Gain Scores (AKA SET THE SERP)

The use of differentiator keywords forms the basis for how you establish a competitive advantage with Information Gain Scores to your competition.

Correlation is the differentiator keywords arch enemy

Trying to find those entities which can support your parent topic is what gives the confidence score to Google on the theme.

These theme entities you can find with high salience scores in Natural Language Processing can be the make or break to your content ranking higher.

Analyse Content Gaps in The Competition

Finding content gaps your competition are not covering is critical to ranking higher in Google.

Manually analysing the top 10 results in the SERPs for your desired keywords can be time-consuming.

You need to record all the topics covered by each website and apply conditional formatting to make the gaps easy to digest.

Our SEO Content Writers recently started using the MarketMuse Compete Application and absolutely love it because saves hours of time.

Gap analysis is made easy with the MarketMuse Compete Application where we can cover the topic comprehensively with related subtopics we have missed.

Find Questions Your Users Are Searching

Answering questions your users are asking online shows you as the expert in your niche.

Satisfying the search intent by adding questions to your content and directly answering these is a surefire way to extra information gain scores.

Your audience is desperately seeking answers to their questions. Behind every search is a question. There may be more than one. Your ability to answer those questions within your article influences the success of your content marketing

But how do you find the questions your users are searching for? Here are some ways to find the questions:

  • Search Google for your keywords and see what questions show in the People Also Ask (little hack, if the PAA does not show up, is to add “What is {insert keyphrase}” and this will trigger the People Also Ask)
  • Niche relavant forums
  • Quora
  • Reddit
  • MarketMuse Questions Application
  • Answer The Public

Adding FAQ schema questions and answers to your web pages also have the advantages of a larger SERP feature which attracts more clicks.

Adding questions as part of your content expansion techniques is our #1 hack to ranking pages for hundreds more related keywords.

Taking the question and answer approach can quickly build site authority. Taking the extra effort to answer questions in your content sets you up for the time when voice search finally catches on. Voice search has a high frequency of question-oriented queries. Having content prepared in this manner should make voice search optimization easier, should this method of search become popular

Answer the questions concisely and the search engines will love you for it and this is the best chances of stealing featured snippets.

Expand Semantically Related Topics

Cover the page topics in their entirety.

Keyword research has been replaced in July 2021 by topic research.

Expanding on the related topics is a great SEO strategy to optimise for semantic search engines.

Writing the content comprehensively to include all the semantically related topics is the key to ranking a single page for thousands of keywords.

Topic modelling has improved since LSI was patented and you need to cover the whole topic to create something of high quality.

Topical Authority With Silo Articles

The information gain scores do not stop at how well written a singular piece of content is.

The whole topical clusters within the silo paint the picture of how much of an expert your domain is on a subject matter.

Carrying out a domain gap analysis to make sure you are talking about all relevant subtopics and internal linking them all in a clean silo structure.

Internal linking to money pages using semantic anchor text keywords helps search engines understand the relationship between different posts within the cluster.

Is Information Gain Scores Important for SEO?

Information Gain is important for SEO because you need to be satisfying the search intent from a user perspective.

Copycat SEO and writing content with correlation tools like clearscope, frase, surferseo or page optimiser pro are only going to match the scores already in the dataset. The key to Information Gain Scores for SEO is building on top of the dataset to compare the entropy.

If the content is great and answers the intent of the search the user will spend time on the page. The more information gain scores provided the longer the audience might spend on the article, especially if the search term requires a complex answer.

Your audience enters keywords into the Google search bar and expects to get an answer that will satisfy their search.

Behind every search performed is a question they want the answer to. It is your job as an SEO to answer the question in relation to the search and also try to answer the next few possible queries they might have on the subject matter. Your ability to answer the questions within your article with concise answers influences the success of your content marketing.

It sounds cliche and a very white hat strategy but you really should think about the user experience of your audience as they hit your websites.

Final Thoughts

Your content is not about only answering one specific question but needs to cover the whole user journey.

The more a visitor consumes your content the better this is for your SEO efforts in July 2021.

You will never get a disengaged audience to proceed to the next step of your user journey.

Write compelling content that comprehensively covers the topic in its entirety and the user experience on your site will feed positive behavioural signals to the search engines.

What information gain scores on the topic can you include on your website that gives you the competitive edge over your competition?

How can you utilise Information Gain SEO to set you apart from your competitors?

Stop copying what is currently ranking as your sole optimisation strategy and proactively look to give additional value to the users.

Can you add more information to your content to a user who has previously seen a dozen other sources on the given topic?

Adding the differentiator wording to provide more value to your audience is how to improve your Information Gain Google Patent metrics.

What Others Say

Here is what other search engine optimisation specialists have to say about the Unique Information Gain Score.

Ste Toth from SEO Notebook:

Linking of entities in content with the correct information means that the author is an expert on the subject for Google and that the relevant content contains more information (Unique Information Gain Score) than other similar content.

AutoSuggest.Me Review

AutoSuggest Me has the ability to build your brand name within Google Autocomplete Search.

Imagine your brand appearing beside your main focus keywords in Google Suggest?

Appear on Google Suggest next to your money-keywords

Well, AutoSuggest Me has just made this easily accessible.

Make My Brand Appear In Google Suggest


If you are not looking to Manipulate the Google Autocomplete in July 2021 you need to study the advantages of how it influences the user search.

Check out why you need the google suggestion creation service for your online reputation management.

What is Google Auto Suggest?

Google Suggest or Google Autocomplete is the feature where the search engine predicts a query when a user enters keywords in the search box.

The searcher can select any of the autofill suggestions on the dropdown and be taken to results without having to manually type every character.

Google Suggest Examples is able to manipulate this auto-suggestion feature to show on the dropdown list.

The service is amazing for a multitude of reasons.

Why Is Google Suggestions Important?

Here are a number of reasons why Google Suggestions are very important:

  • Imagine every time a potential client searches for a product your brand name appears in the search box?
  • Brand Awareness
  • Improve consumer perception and revenue
  • Drive more traffic
  • Boost targeted organic clicks from your top money keywords
  • Become the leader of your market with online reputation management
  • Builds trust in your brand
  • Appears on Google Suggest next to your money-keywords for conversion

How to Create Google Auto Suggest?

Based on keyword popularity, Google suggests the most relevant search queries for the entered keyword and appears directly below the search box.

Here are ways to create Google Auto Suggestions:

  1. Build a viral social media campaign using a service like Signal Boy
  2. Drive Click Through Rate strategies through these shares
  3. Create CTR Manipulation using dedicated proxies only in close proximity to the business
  4. Stagger the searches and clicks using CTR Calculations depending on search volume
  5. Enhance behavioural signals from searches surrounding your brand + keywords
  6. Create a “keyword + brand competition” plan
  7. Create a “keyword + domain” strategy
  8. Repeat the above for a number of weeks depending on the keyword popularity

For years we have mastered the art of creating autocomplete searches, but the time and effort is not worth the return on investment.

Nowadays we delegate the work to a provider who is very competitive in price.

Why Does Google Use Auto Suggestions?

Google uses auto-suggestions because the searchers like how it:

  • Saves time on your search
  • Helpful keyword suggestions
  • Correct spelling mistakes
  • Remind you of previously searched keywords
  • Directing customers to easily access products and services

Query Based Autocomplete Predictions

Firstly it is interesting Google calls it “Autocomplete Predictions” as it’s far more scientific.

The search queries you see in the autocomplete predictions can be based on previous queries you have searched.


Google is personalising autocomplete predictions based on a prior query when it matches a defined query class or entity attribute.

Popular Questions

Why is Google predictive search?

Google predictive search is so they can reduce the time for users to search the query they are looking for.

The autosuggest makes search predictions based on factors, like popularity or similarity.

Search predictions are built into Google Search to help you find information faster and easier.

When you choose a prediction, you do a search using the term you selected.

How does Google search autocomplete work?

Google search autocomplete works when you start typing in Google’s search box.

The predictions algorithm show a drop-down list of related words and phrases they predict you are looking for.

The search box predictions are based on factors like:

  • Popularity
  • Previous search queries
  • Freshness
  • Google trends
  • Geolocation

What is the average CTR of an autocomplete suggestion?

The average CTR of an autocomplete suggestion is 5%.

These averages of click-through rates depend on the search intent of your keyword.

Any emergency based searches have a much higher CTR because the user does not know which brand to choose yet.

How to increase the CTR of an autocomplete suggestion?

To increase the CTR of an autocomplete suggestion is adding an emoji.

The emojis grab your attention and improve the click-through rate by an extra 20% according to recent surveys.

AutoSuggest.Me allow you to add an emoji to your order that will attract the eyes of the users and increase CTR.

How Long Does the Query Remain In The Autocomplete Predictions?

The query can remain in the Autocomplete Predictions dropdown forever IF the phrase was still being clicked and searched.

However, if you are not receiving the clicks and searches you will start to drop down the list.

It is recommended to carry out a maintenance service with to keep your search query in the predictions dropdown.


Here are a collection of testimonials when we outreached to some of AutoSuggest.Me customers.

Andrew Halliday

I have used AutoSuggest.Me for a while now and can honestly say it has grown my eCommerce brand exponentially. The auto-corrections in the google autocomplete help influence a users search path to my online shop. These are customers who have never heard of my brand before yet the auto-suggested terms are influencing them to physically search my brand which is seeing insane growth.

Kasra Dash

Without a doubt, the best strategy we are using in July 2021 is the Google Search Manipulation. It drives new customers to search our brands online with the auto-corrections dropdown Google shows. Having the ability to influence the search terms our target consumers are looking for is driving high volumes of traffic. AutoSuggest.Me make the ordering process easy with the mother keyword and brand you want to add to the search query. Highly recommend.

James Dooley

Adding auto-suggested terms to affect a user’s search behaviour is the most advanced SEO technique. Forget ranking websites for your focus keywords when you can influence the customers to user search path using AutoSuggest.Me. It is a surefire way to driving traffic and sales instantly. The Google Instant suggestions influence over 70% of clicks so you are crazy if you are not making the most of the opportunity.

Google Autocomplete Examples

AutoSuggest dot me helps your brand name appear next to your desired keyword in the autofill search bar.

Signal Boy

With 320 monthly searches for “buy social signals” the Signal Boy brand understood the power of branding surrounding this keyword.

Signal Boy Search Volume

What would be seen beside your main focus keyword mean to your business?

How much new sales could this bring Signal Boy for the brand exposure?

Look at the power of the Google Autocomplete below where Signal Boy are shown #1 in the Google Suggest Search Bar.

Signal Boy Google Autocomplete

When searching in Google for “buy social signals” not only does Signal Boy show #1 in the autocomplete but also the rocket emoji, which entices more clicks because stands out in the dropdown list of google suggestions.


Here is an example of UpSEO being found after you typed their focus keyword “Traffic Bot”.

Google Autocomplete Predictions upseo

When a user types in the Google search bar “traffic bot” the brand name “UpSEO” appears at the top.

This search query was based in the United States and after several months if you do not maintain the search in Google it can start to drop down the suggestions list.

Nexa With Emoji Symbol

Here is an example of Nexa with an emoji being added after the search query “Inbound Marketing Agency”:

Nexa Google Autocomplete Example

When a user types in the Google search bar “inbound marketing agency” the brand name “Nexa” appears at the top.

The really cool thing about this result is the rocket emoji massively helps the CTR of the search query in the autosuggest dropdown.

This search query was based in Dubai UAE and maintenance is needed after a few months to keep the query high in the autocomplete predictions.

Final Thoughts

It really is time for a tool to optimise the autocomplete predictions in the search box.

For Google, the reason for doing the autofill predictions is that they can reduce the time to long click.

Check out the power of getting your branded name beside your desired keywords in search.

Create an Autocomplete Suggestion


MarketMuse Review

As Google continues to improve its algorithms to read the content better is MarketMuse a must-have software you need?

One of the biggest challenges SEOs have is ensuring their content performs well.

Have you covered the topic at a page level in its entirety?

Have you covered the topic at a domain level in its entirety?

Is your content good enough? And is MarketMuse worth the investement?

Create Predictably Better Content


Can you really start to utilise DFY Natural Language Generation articles at scale?

After using MarketMuse for many years I will share my findings for why any content marketer should be using this.

What Is MarketMuse?

MarketMuse is content intelligence software that provides workflows for all your content marketing strategies.

From researching, planning your topical clusters to on-page optimisation guidelines to improve the content to existing posts. MarketMuse analyses millions of articles, uncovering content gaps and opportunities to empower you to create predictably better content.

The AI-powered platform sets the standard for content quality that increases traffic and engagement, improves productivity, and drives revenue. 

Find out more about the AI-powered content research, intelligence, and writing platform. The video shows how MarketMuse analyses your content, using metrics personalised for your website.

MarketMuse uses artificial intelligence and machine learning to help you:

  • Build content strategies
  • Accelerate content creation
  • Map out relevant topics to your niche
  • Inform content decisions
  • Help better understand Google NLP topics

How MarketMuse Works?

MarketMuse provides workflows for the entire content teams.

Do more. Do it better. Do it faster

With MarketMuse what used to days now takes only a few minutes.

The workflow covers the whole content life cycle.

Content Research

Content Research gives you the buyer’s needs, search intent, competitive content, and your own content performance scores.

Better rankings begins with better content research

Every page within your topical clusters needs to showcase your organization’s expertise.

Let AI do the research for you with MarketMuse Content Research.

If you are a digital content manager an SEO Tool like MarketMuse saves you so much to create a content brief and scale content creation.

Content Strategy

The Content Strategy allows you to discover what it really takes for you to rank your focus keywords.

Authority assesses how well you’ve covered a topic and highlights gaps you have in your topics.

A bespoke topical keyword difficulty score takes the standard keyword difficulty and adjusts it based on the authority you have earned for that topic.

So instead of only researching how to improve the content based on a single webpage, the content strategy authority scores assess topical improvements needed.

Bring Predictability to content with MarketMuse Content Strategy.

One of the most important roles within a digital content marketing agency is a content strategist who can find content gaps and map out a content plan.

Content Creation

MarketMuse Content Creation Briefs provide detailed guidance on what is needed to rank higher in the search engines.

The content brief allows SEO Content Writers to create expert-level content that is search-engine friendly.

Everything you need to create better content faster

The MarketMuse Content Creation Brief includes:

  • Subheading
  • Page Structure
  • Important topics to cover
  • Audience profiles
  • Search Intent
  • Question to answers
  • Best pages to link both internally and externally, including appropriate anchor text

Consistently Craft the Best Content on the Web at Scale with MarketMuse Content Creation.

Content Optimization

It is hard to find subject matter experts for all the topics on your affiliate sites.

But with content optimization now every copywriter can be a subject matter expert on your niche.

Using machine learning, MarketMuse identifies what is being written and compares it to a giant corpus of data. It determines the most important topics, their relevance, and how much content is required to cover each topic in a meaningful way.

Not only identifying the common topics but uncovering related topics about which an expert would write. So assists you to find new supporting articles to write about.

The best content is created with the highest quality data-driven insights with MarketMuse Content Optimization.

The optimize application is amazing for marketers to improve content so that it is the most comprehensive content in comparison to the competition.

Content Metrics

The AI-powered content metrics discover content opportunities to improve the quality of your content.

You can use the MarketMuse Opportunity Score to:

  • Strengthen topical clusters
  • How comprehensively your content covers a topic
  • Align content with user intent
  • Compares competition and identify areas for improvement
  • Pinpoint low-quality content
  • Bolster thin content
  • Identify and leverage power pages

The guidance of the MarketMuse Content Metrics shows opportunities to improve your Content Score in real-time by writing for greater topical coverage.

Popular Questions

Where is MarketMuse Located?

MarketMuse is located at 77 Sleeper St One Seaport Square, Boston, MA 02210.

The previous MarketMuse office address was 207 South St #671, Boston, MA 02111, United States.

Based in the US but they have customers worldwide.

Who Are MarketMuse Competitors?

We have compiled a list of solutions as the best overall alternatives and competitors to MarketMuse:

Many see these as MarketMuse alternatives but none optimise topics as good as MarketMuse from testing.

You may also want to investigate similar alternatives or competitors to subscribe in addition to the MarketMuse subscription.

Is MarketMuse Worth It?

MarketMuse is value for money for any serious content marketer looking to rank high in the SERP.

When it comes to performing topical research and getting the most out of content marketing, I have to say MarketMuse is definitely worth it.

They are certainly not the cheapest SEO software but you get what you pay for in life and the investment is worth it.

MarketMuse Vs Clearscope

MarketMuse is better because it has content metrics you can’t get from Clearscope including, personalised difficulty, user intent, and topical authority.

These metrics are designed to help you find your best content opportunities, prioritise them, and surgically execute against them.

Clearscope helps you produce content that’s highly relevant to what people are searching for. Many SEOs call clearscope, frase and surferseo copycat content tools.

Whereas MarketMuse AI analyses thousands of pages to build topic models so you can write like an expert and not sound like a copycat.

What sector does MarketMuse operate in?

MarketMuse operates in the search engine optimisation sector using SEO semantic writing Artificial Intelligence (AI).

The cloud-based enterprise helps content marketers, content creators, copywriters, marketing agencies and SEO professionals maximise the value of their content produced online.

MarketMuse involves targeting topics, not keywords, by including semantically related phrases within your content (aka semantic SEO).

The Artificial Intelligence (AI) writing styles of topical research help your content to rank within semantic search engines. In July 2021 the future of great SEO copywriting to rank in Google is to utilise Semantic SEO with MarketMuse.

Pricing and Packages

MarketMuse has packages and pricing to suit all sizes of agencies:

MarketMuse Prices and Costs

The costs of packages at MarketMuse pricing are:

  • Optimize Pricing Package @ $79 per month
  • Plus Pricing Package @ $179 per month
  • Pro Pricing Package @ $499 per month
  • Premium Pricing Package @ $1499 per month

There is a 7-day unlimited usage free trial all users could make the most of (try before you buy).

Platform User Interface

The Platform have an amazing user interface to navigate around.


Your inventory is broken down into Pages, Topics and All.

The “All” section of your inventory will show every page and topic connection you have.

This is the core database of all of your inventory information.

Several new data columns have been added, as well as Content Operations features!


Projects are classified in this area when you add items to a plan, order a Content Brief or a First Draft, or save your writing on a topic or page and topic

All of the things you have acted on can be found in these lists with full inventory data on them!


The applications section of the user interface is the most used and includes:

The Research Application

The research application is where it will help you to create the most comprehensive content on the internet.

MarketMuse Research Application

Most tools like Surfer SEO or Frase only analyse the top 10 results in the SERPs.

MarketMuse patented topic modelling technology uses AI to quickly analyse the whole topic.

MarketMuse patented topic modelling technology

MarketMuse Research Application highlights the most important related topics and variants you need to cover to have the ability to write expert-level content.

As the topic models are patented no competitor can offer the same analysis and the E in EAT SEO (Expertise, Authoritativeness, Trustworthiness) is where MarketMuse Research can provide you with the expertise content depth required to rank higher in the search engines.

Alongside the most relevant topics, the variants are shown which clusters all the semantically relevant phrases to the copy you can include covering the topic in its entirety at a page level.

Check out the video showing how to use the MarketMuse Research Application feature:

The Compete Application

The compete application allows you to take your focus topic and analyse how your competitors cover this subject.

Below is the “compete application” heat map design that shows the top 20 SERP competitors topical entities they are using.

MarketMuse Compete Application

Use the heat map application to quickly find topic gaps and any opportunities to differentiate your content score.

The list view is straightforward and shows all the ranking positions in the SERP including:

  • Competitor Ranking Position
  • Competition Title Tag
  • Competitors URL
  • Competitor Content Score
  • Competitors Word Count

MarketMuse Compete List View Application

The MarketMuse Compete Application is amazing to find those content gaps your existing pages are lacking.

Check out the video showing how to use the MarketMuse Compete Application feature:

When using the competitive heatmap the coloured squares denote how frequent the related topics are mentioned on the page. The colour squares key is:

  • Red squares are zero mention of the related topic on the page
  • Yellow squares are 1-2 mentions of the related topic on the page
  • Green squares are 3-10 mentions of the related topic on the page
  • Blue squares are 10+ mentions of the related topic on the page

The Optimize Application

The MarketMuse Optimize Application is similar to the content editor in Surfer SEO where it allows you to write your content within a shared URL and guide you on what topics you need to cover while your copywriters are producing the content.

Writing your articles in the Optimize Application enables you to write expertise and comprehensive blogs first time.

MarketMuse Optimize Application

The right sidebar shows a list of topics to cover, with suggest number of mentions to assist full topical coverage.

The list of topics gives your copywriters the confidence they are writing equal or better to your competition every time.

As you type in the editor you can watch your word count and content score increase whilst you are typing.

Check out the video showing how to use the MarketMuse Optimize Application feature:

The Questions Application

The questions application pulls in what questions your audience is asking when researching the subject.

The question list helps you better understand user intent and gives great insights into FAQ schema content briefs.

MarketMuse Questions Application

Answer the questions directly in your article gives you a great chance of ranking featured snippets or getting into the people also ask.

These questions are pulled in using the patent topic modelling technology and you get many more than the standard searches of PAA or Google Suggest questions.

The questions are pulled in not just from search engines but forums and is much better than surfer SEO data on the Q+As.

Check out the video showing how to use the MarketMuse Questions Application feature:

The Connect Application

The MarketMuse Connect Application allows you to improve your content by adding suggested internal links and outbound links.

The Connect Application takes related concepts from the topics list and overlapping topics give great internal link opportunities.

Creating this siloing of related topical articles help build out your comprehensive coverage of niches you want to fully cover.

Identifying outbound links enhancing the user experience that are not directly competing for the same search terms are found to help your topical authority.

Check out the video showing how to use the MarketMuse Connect Application feature:

Knowledge Base

If you want to learn more regards to why MarketMuse is great and educate yourself on topical authority research these areas:

The knowledge base gives you information on everything you need to learn from content briefs to the optimisation of existing articles.

MarketMuse Reviews

When we asked our content team this was their responses.

Becca Honeybill

Becca is a content writer who loves to write high quality content:

“Absolutely love the content blueprints and personalized recommendations MarketMuse gives to find all topical gaps in your articles”

Scott Calland

Scott runs the content team for progressive optimisation:

“As a content strategist I love search engine seo keyword recommendations and keyword planner for the content editor. MarketMuse is a must have SEO Tool for our content writers as assists us to write comprehensive content at scale”

Elliot Preston

Elliot is all about scaling high quality content at speed:

“For content creators and content planning we love the natural language generation first draft. Creating audience targeting copy for our marketing teams loads in all the seo keyword suggestions for us to optimize and cover any content gaps”

Lucy Crompton

Lucy is a content strategist who loves MarketMuse for the following reasons:

  • Fantastic tool for content marketing
  • Optimizing producing quality content
  • Great tool for optimizing keyword research
  • Marketmuse has helped us replace a fully-fledged seo professional
  • Non seo can use as part of the business strategy
  • Content strategists within marketing agencies get the keyword recommendations that search engines reward
  • The SEO keywords that the audience loves helps it to rank better and also convert
  • The marketmuse suite of applications is now part of our marketing agencies content marketing strategy

Final Thoughts

You need to take the plunge if you are serious about trying to rank your websites high in the search engines.

The topical authority of a website is what the algorithms are using to check your expertise on a specific niche.

When using MarketMuse you start to write better, more comprehensive blog posts that offer readers more detailed information about the subject matter.

The software speeds up my content creation process with in-depth content briefs for your copywriters.

The content optimisation applications help streamline topic research and planning which is crucial for all progressive optimisation techniques.

MarketMuse is our go-to tool when it comes to content expansion ideas and really helps all writers create those comprehensive blogs the users are looking for.

Try The Content Intelligence Platform


Our MarketMuse Review is super positive because the Compete Application and Questions Application are two features my digital content manager uses every day.

What Others Say


Rate My Business Review

Reviews of your brand online are one of the most influential factors for making purchasing decisions.

Recent surveys showed that 91% of customers trust online reviews as much as recommendations from family and friends.

With a vast majority of customers trusting the reviews are you optimising for your brand SERP?

Could those extra 5* reviews push your next potential client from consideration to purchase?

Do you even know that is a brand that can supply genuine reviews from real people, done manually, and with different IP addresses?

#1 Trusted Google Review Supplier


For best results, you are better at adding reviews slowly so each review is drip-fed so algorithms see a steady flow of positive reviews being created. Services offer genuine reviews from real people on Google Maps Listings and Facebook Pages.

The Rate My Business company create all reviews for reputation management on different IPs and each review is created manually.

The Five Star Google Reviews service is having huge benefits for conversion rate optimisation and seeing positive ranking increases with GMB results.

Why Use

If you are serious about your online presence and how your customers see your brand online then is a must to grow your positive reviews.

Rate My Business services are a sure-fire way to accelerate your consumer decision journey from

Here are a bunch of reasons why you should use

Improve GMB Ranking

When buying positive 5* reviews improves your GMB rankings for a number of reasons:

  • It improves the CTR of your Google My Business Listing when you have more reviews than your competition
  • Having keywords in your GMB reviews help rank the Google My Business Listing for more keywords

The better ranking of your GMBs is a huge benefit to driving more enquiries or sales to your website.

Do you want to improve your local rankings?

Well, make the most of the genuine 5-star review service from ratemybusiness.

Increase Trust And Credibility

With 91% of online customers trusting online reviews as much as recommendations from family and friends, you need to be maximising your positive reviews.

Consumers crave transparency and read fellow customer reviews in order to get it.

Building trust and credibility could persuade your next potential customers over the line to choose your business.

Five-star reviews give the opportunity to be in the right place at the right time, giving customers the information and trust for your online brand

Before placing orders or even enquiring with suppliers your potential customer’s research and check you’re a trusted provider.

Increase Your Brands Trust Online


Rate My Business Google Reviews

Influence Purchase Decisions

How much money is it worth to influence your targeted clients from:

  • Consideration to purchase?
  • From browsing to a sale?
  • From evaluation to enquiry?
  • From reluctant to ready?
  • From unknown to trusted?
  • From objections to spending?

Marketers should be aware of the way consumers research and buy products.

Building your reviews is the core goal of reaching consumers at the time they are searching for your brand – and ready to buy.

Improving your Google ratings for your brand will often seal the deal if customers are looking into your brand SERP.

Helps Your SEO

Google Maps Reviews and Facebook Reviews are indirect organic SEO ranking factors.

The 5* Reviews improve click-through rates and Google uses behavioural signals within their algorithm factors.

That is the core reason why Signal Boy orders see increases in SERP rankings because of the secondary behavioural signals they send through with engagement.

It’s very important to get consumers to click on your links and a good collection of positive reviews entices people to do just that.

Popular Questions

Why Are Customer Reviews So Important?

Reviews are so important for online reputation management.

The reviews have the power to influence consumer decisions.

They have the power to increase your credibility and gain consumers trust.

The reviews can encourage people to interact with the brand.

Why do people read reviews?

Reviews allow customers to get a trustworthy sense of how companies treat their customers.

Verified reviews offer valuable guidance from people who’ve used the service or product.

Make it easier for shoppers to decide.

Is online reputation management important?

Online reputation management (ORM) is critical for businesses to maintain positive brand identity in the eyes of consumers.

Your brand SERP is very important for all reputation online.

Digital marketers understand the value of online reputation management and building your reviews is the key to improving this.

Contact Details

Here are the contact details for Rate My Business:

  • Rate My Business, Unit 1h Station House Farm, 673 Chorley Rd, Westhoughton, Bolton BL5 3NF

Final Thoughts

So many large businesses do not look at their brand presence online.

In the digital world we live in you need to stand out from your competitors in every way shape or form.


Something I would recommend when ordering from is you can provide your own content for the reviews you order. Write these yourself because no one knows the industry better than yourself and you can make these reviews keyword-rich promoting the products or services you specifically want to.

If you order and leave the review text blank and get “Great Company” as a review then this is your own fault for being lazy.

Write the positive 5-star reviews with buying intent focussed content to convert your next potential customer.

Local Falcon Review

Local Falcon understands the importance of ranking higher in Google Maps search.

It is fine having a GMB profile but unless it ranks in the Google Map 3-pack you have zero visibility in local search.

Appearing in Google Maps drives an insane volume of enquiries online.

Let’s dive in to see whether our Local Falcon Review encourages you to use their GMB Tool.

What is Local Falcon?

Local Falcon is a rank tracking tool for local SEO analytics.

The founder and SEO expert Yan Gilbert discovered a gap in the market for GMB rank tracking,

Local Falcon understands maps results are highly dependent on the proximity of a searcher’s location and rankings can fluctuate depending on the proximity of search.

Local Falcon joined dbaPlatform who offers services for managing Google My Business listings and improving Local Authority via the other two Google Maps ranking indicators, prominence and relevance.

Why Use Local Falcon?

SEO experts know certain metrics like domain rating, cost per click and can track keywords ranking using tools like semrush or ahrefs.

But do you know your local visibility scores?

Your Share of Local Voice (SoLV) metric?

Your average rank position (ARP) in Google Maps by keyword?

Knowing where you stand lets you monitor and manage your rank position.

You can be aware of your competition; then you’re confident about how and where to spend your SEO and PPC advertising budget.

How Local Authority is Scored?

There are 6 main components of how Local Authority is scored:

  • Listing Health – Measures location profile accuracy
  • Brand Health – Measures photo & post content
  • Reputation Health – Measures your review ratings
  • Engagement Health – Measures your responsiveness
  • Influence Health – Measures your profile interactions
  • Historic Health – Measures your time online

These metrics are averaged together to create your Local Authority Score.

The higher the local authority score results in higher search visibility in Google Maps.

Pricing Plans

The Local Viking Pricing Plans are here:

  • Starter GMB Package – $24.99 monthly which includes 7,500 credits
  • Basic GMB Package – $49.99 monthly which includes 15,000 credits
  • Pro GMB Package – $99.99 monthly which includes 31,000 credits
  • Premium GMB Package – $199.99 monthly which includes 63,000 credits

The credits can quickly be used up and many SEOs prefer the Local Viking price model.

Local Falcon vs Local Viking

Both Local Falcon and Local Viking are amazing GMB management software providers.

Both tools have dashboards and reporting, social media, and reputation management to help rank better for local SEO.

It comes down to personal preference on which GMB software you choose is right for you.

Inhouse we prefer to use the Local Viking Tool because auto-posting images daily are helping our Google My Business Listing rank very well in the SERPs.

Plus the pricing model on Local Viking is more competitive in price.

Final Thoughts

Local Falcon is a comprehensive Google My Business management software tool.

If you are looking to improve your local visibility then Local Falcon is a great tool to assist your needs.

Check Price on Done For You Services

Improve GMB Rankings


check these


check all videos on this channel


Local Viking Review

If Local SEO is your focus – Local Viking is a management software you must have.

We also recommend you check out our ultimate guide to ranking GMBs.

Our review will explain why Local Viking is the best Google My Business management software provider, which makes it super easy and affordable to track and optimise Google Maps Listings.

While Local Viking is relatively new on the market, it has quickly gained popularity and manages thousands of GMB listings globally.

With some of the best local SEO entrepreneurs owning the software it is no surprise Local Viking regularly adds new features, so you won’t be disappointed.

What is Local Viking?

Local Viking is a GMB management software tool to help you rank higher in local SERPs.

Here are the services Local Viking software offers:

  • Schedule GMB Posts
  • Track Local Pack rankings
  • Upload photos
  • Manage reviews

With the ability to carry out all the above from a single dashboard you can see why Local Viking is used by so many GMB Experts.

Who Owns Local Viking?

Mark Luckenbaugh and Chaz Edwards own Local Viking.

Both owners are very well known in the SEO communities as the go-to local SEO experts.

They have helped thousands of local businesses achieve more visibility and to create a highly functional and automated reporting system for Google My Business.

Other well-established brands they own include Web2.0 Ranker and the Local Client Takeover brand.


The company was formed in 2018 as a GMB posting tool and later as a comprehensive GMB management software integrating the following:

GMB Review Management

The GMB software dashboard allows you to manage and reply to all GMB Reviews submitted.

The Review management tool can send notifications for all new reviews so you can quickly respond and keep on top of reputation management.

If acquiring more positive reviews if needed we strongly recommend as a supplier of the 5-star google reviews.

#1 Trusted Google Review Supplier


GeoGrid Rank Tracker

The GeoGrid Rank Tracker makes it possible to view Google My Business keyword rankings.

Local Viking GeoGrid Rank Tracker is far superior to standard rank trackers for GMBs because gives you a bird’s eye view at multiple scan points to accurately represent search results from your exact pin location.

The multi-point geogrid results provide a visualization of a keyword’s rankings within a set radius.

Using the GeoGrid provides a more accurate method of reporting for Local GMB SEO Results.

Schedule GMB Posting

Local Viking provides GMB Posting which can be scheduled to post daily and at set times of the day.

The Google My Business Posting feature makes it possible to bulk schedule and automate GMB posts which is a ranking factor to better visibility of your Google Maps Listing.

It also includes some additional features to automate content with a calendar view.

Upload Images

Local Viking provides Image Upload Posting which can be scheduled to post daily and at set times of the day.

This tool makes it possible to add EXIF data and geo-tagging the image, which can expand the visibility of your GMB Listing’s target service area.

Using this upload image feature increases geo-relevancy, and increases the likelihood of ranking locally.

Attribute Locking

If attribute locking is not set up then the public edit information on your listing.

Local Viking allow you to lock the information that is added to your GMB.

The attribution locking stops competitors and other users from being able to mess with your Google My Business categories (or other listing data) that can really hurt rankings.

Pricing Plans

The Local Viking Pricing Plans are here:

  • Single GMB Package – $20 monthly which includes one Google Maps Listing
  • Starter GMB Package – $39 monthly which includes 10 Google Maps Listings
  • Pro GMB Package – $69 monthly which includes 20 Google Maps Listings
  • Agency GMB Package – $99 monthly which includes 40 Google Maps Listings
  • Enterprise GMB Package – $149 monthly which includes 70 Google Maps Listings

From as little as $20 per month, you can get access to all of Local Viking features.

In comparison to Local Falcon, the pricing is very competitive and great value for money.

Final Thoughts

Local Viking is a comprehensive GMB management software tool.

It is an investment all SEOs should take if they are serious about ranking GMBs to improve online presence and generate more sales.

Any business with a Google My Business Listing can also take advantage of this amazing software to effectively coordinate and manage activities on their account.

Check These

go through

go through

Chris Palmer

Ulimate Guide to GMB SEO

Google My Business (GMB) listings are a sure-fire way to attracting more enquiries to your business.

Do you have a GMB Listing setup?

And more importantly, have you optimised your GMB Listing to rank position one?

If the answer to either of these questions is NO then you need to check out this ultimate guide to dominating GMB listings.

Why is Google My Business Important?

A Google My Business listing is a huge benefit to any business looking for more online presence.

By having a GMB you can reach more potential customers, increase your brand awareness, increase visits to your website, and even increase the calls you get.

If you are in July 2021 and not utilising the importance of GMB’s for local SEO you really need to bang your head against a wall.

A professional created Google My Business provides you with the ability to list your business location on Google Maps and local search results.

Your businesses deserve a holistic SEO Strategy to be found in all areas your next potential customer could be browsing.

Your GMB Listing can display important information about your business, including the opening/closing times, contact details and a backlink to your website.

Is Google My Business Worth It?

Yes, a Google My Business is certainly worth having.

If your business is a local, regional, national or international company then this can determine to number of GMBs you set up (as you do not only need one listing).

Value For Money – The listing is completely FREE to create so it is the best value asset you can create.

Increase Leads – The number of phone calls and clicks to your website the GMB Listings generate is amazing.

Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor.

Why rank higher on Google Maps?

Google Maps is the preferred navigation app for 67% of consumers for localised searches.

Searchers rarely look past the first three results when looking for a place to go.

So if you do not rank in the top 3 positions your listing will be useless.

Google treats GMB traffic as organic. If you have the TOP 1-3 and a lot of traffic generated by GMB, you have excellent juice for the website, and therefore, your website can rank higher.

It’s crucial to make sure your Google Maps listing is optimised to show up first for relevant searches.

It’s important that your GMB listing ranks high on Google Maps to drive the leads your business needs.

What is GMB SEO?

GMB SEO is optimising your Google My Business to rank the best in the Search Engine Result Page.

SEO agencies can use your GMB listings to generate you more enquiries via local SEO techniques.

As Google moves away from backlinks, citations and other easy-to-game signals it now places even greater importance on “real-world” user behaviour signals.

The advanced SEO agencies understand all the key components to rank a GMB higher in the SERPs.

Just because your business is listed in an area does not mean Google will automatically rank it for searches in that area. The benefits of generating leads from your GMB is only achieved if your listing has strong visibility.

If you currently have a GMB listing that is not ranking in the top 3 it is pointless having them created – speak to a qualified GMB Expert to improve your rankings today.

How to Improve GMB Ranking

There are many ways to improve your GMB Rankings.

Let’s dive in and run through the tips, tricks and hacks to optimise your GMB to higher rankings.

I’m going to walk you through strategies to get your Google Maps listing to rank higher in results and reap all of the associated benefits.


Proximity is one of the most important ranking factors when it comes to Google Maps Listings.

How close the listing is to the searcher’s location plays a huge role in the ranking positions.

Key Takeaway: GMB SEO Experts can manipulate proximity by creating multiple GMB listings in various areas. There are also some clever GMB hacks where you can search for directions from all neighbouring cities to your listing and this helps expand your listings proximity area (think about this and if everyone in a nearby city was searching to go your listing address then you are sending signals to Google that you are not only the best in your local area but the best in the city nearby as others are travelling from that city to your GMB).

GMB Reviews

Reviews massively help the CTR and conversion of your listings in the SERPs.

Google tends to rank businesses higher that have recent reviews and frequent reviews

If you are ranking position 2 or 3 with hundreds more 5* reviews than position one then who will start grabbing more clicks?

We strongly recommend letting do the heavy lifting for you on buying 5-star GMB reviews.

#1 Trusted Google Review Supplier


The click activity signals certainly help higher rankings.

Key Takeaway: GMB SEO Experts understand the importance of reviews for conversion, CTR and building authority. There are some clever GMB hacks where you can incentivise reviews to your listing and adding keywords into your GMB reviews help improve ranking also. Hire a GMB SEO specialist and in no time they will be increasing your GMB Reviews with more 5* ratings that help drive more exposure to your company profile.

Add More Information To Your Listing

It goes without saying to fill in your company name, address, telephone number and domain name to your listing.

But there are many additional areas you can add more information to your listing to keyword stuff all the services you want to rank for.

The more information your listing provides, the higher it will rank in results for multiple keywords.

You will see on the image below there are several tabs down the side on the dashboard you can add supplemental information to that boosts your rank and increases your appeal.

GMB Additional Information

Here are some tips on information you should be trying to fill in for all GMB profiles:

  • Be consistent with your NAP descriptions so across the web they are identical
  • Use a local number to the address (try to not use 0800 or 0843 numbers)
  • Update opening times and keep the hours updated
  • Write an in-depth business description. Be sure to include keywords in your GMB description, as this will help your business listing on Google Maps to rank not just for searches that contain your brand name, but for searches for products and services as well
  • Add primary and secondary categories that best represent the core offering of your business
  • Upload high-quality and compelling photos to your business listing. You do this by going to the “Photos” tab in your Google My Business dashboard. Google’s photo-recognition technology is advancing and Google is starting to show images in local search results. Google loves it when you upload photos to your listing.
  • Add your domain name to the listing

Create Posts to your Google Maps Listing

Publish posts that appear right on your Google Maps business listing.

Proactively try to create posts on your GMB profiles daily if possible as the more you post the more signals are sent to Google they love.

Google tends to rank businesses higher that post more frequently

Many businesses post once per day and have seen good results and improved rankings.

Google tends to look favourably on businesses that use Google products frequently.

Key Takeaway: GMB SEO Experts understand the frequency of posts helps ranking higher. So mapping out a content calendar to publish posts daily is a big ranking factor for Google. Tools like Local Viking are a great way for you to schedule posts. Adding in keywords you want to rank for in these posts and even search queries your competitors are ranking for are hacks you should be doing.

Upload Images to your Google Maps Listing

Create and upload pictures to your Google My Business Listing to appear on your profile.

Proactively try to upload images on your GMB profiles daily if possible as the more you upload pictures the more signals are sent to Google they love.

Google tends to rank businesses higher that upload photos and pictures more frequently

Many businesses post once per day and have seen improved rankings.

Google tends to look favourably on businesses that use Google products frequently.

Key Takeaway: GMB SEO Experts understand the frequency of uploading images helps to rank higher. Geotagging your images you upload with the address and localisation information helps the GMB more. A nice little hack is to design memes with the NAP information added on top of the image which gives greater weight.

Strengthen Your Money Site

If all things are equal the maps listing with the higher-ranked website will also rank higher in local search.

Wait – your money site authority is a factor in ranking your GMB Listing?

Generally, if your website does not rank in the top 10 or 20 positions, the GMB will not rank either.

Google specifically states the linked website’s Organic Rank directly influences GMB listing rank.

Look at purchasing some backlinks and improving your content to your money site and this can directly improve your Google Maps ranking.

Key Takeaway: GMB SEO Experts purchase the highest authority backlinks from high rise links which strengthen the money site. In turn, this improves rankings in web search and also the google maps.

Wikipedia Backlinks

During a GMB mastermind recently an influential marketer released this great knowledge bomb about receiving a Wikipedia link to your CID URL.

You need to get a localised Wikipedia page to the area you are wanting to rank your Google Map Pack Listing.

Trying to place a backlink on a Localised Wikipedia page can be a difficult task unless you have an aged contributor account.

Let Wiki Wookiees do the heavy lifting for you and purchase the placements your GMB is missing currently.

Let Wiki Wookiee Do The Heavy Lifting



Niche and Industry Citations will help you gain relevant backlinks that improve your GMB quality score.

Citations built correctly help:

  • Features Consistent NAP
  • Business Info Shared Throughout the Internet
  • Backlinks to Your Money Site
  • Link Building to your CID URL (do not put the CID URL as the money site on citations though)
  • Reverse Sink Or Swim Relevance in Backlinks
  • Unlinked Mentions of the Brand
  • The localisation of Links to Google My Business Listing

Key Takeaway: GMB SEO Experts purchase authority citations with unique content as they get crawled faster and index better than citations with generic, duplicate descriptions. Build out your NAP information in as many places as possible including directory citations, youtube citations, press releases and web 2.0 submissions. The GMB specialists usually hit Scrapebox or GSA at tier two directly at these citation URLs to help index and get them crawled more frequently.

Youtube Citation

A fast, effective and powerful method is building youtube citations to power up your GMB.

Chris Palmer explains the method here nicely:

This video is about local SEO and GMB SEO along with youtube SEO and citation building for your search engine optimization campaigns.

Key Takeaway: GMB SEO Experts utilise the power of the YouTube domain by creating multiple videos with not only the NAP information in the youtube description but also with the brand name and telephone number in the Youtube Video title. Then to power these up they utilise the Youtube SEO methods of auto embeds powered up by Scrapebox tiered link building.

Embeds Embeds and More Embeds

Embed a Google map of your GMB listing to as many webpages as possible including your money site.

To embed a Google Map on your website and web2.0s you do the following:

  1. Search for your business name in Google Maps
  2. Click on “Share” in your listing
  3. Select the “Embed a map” tab
  4. Copy and paste the link on webpages you wank embeds listed on

Key Takeaway: GMB SEO Experts utilise SEO Tools like money robot, SEO autopilot and press releases to gain thousands of Google Map embeds. Using mediums like Magic PR, branded web 2.0 links, and Google Stacks to connect the various brand profiles and pages to the GMB listing help grow the embed count.

Social Media Shares

Being active and sharing your CID URL and google maps listings add engagement to your profile.

The more behavioural signals you can send to your Google Maps Profile the better you rank in the map pack.

Let Signal Boy grow the social shares on your GMB Listing to help your behavioural engagement signals.

Backlinks to the CID URL

Linking to and referencing a GMB listing’s CID URL successfully move the needle with local map rankings.

CID stands for Cluster Document Identifier. The act of clustering your documents during information retrieval allows a database to quickly reference an entire corpus or set of pages using only a unique numerical identifier. What this means is, as Google’s engine is out discovering new mentions for your entity (these new mentions ARE your documents), the engine is also assigning these documents to a particular local entity via the cluster document identifier. These documents help make up part of the local ranking factor and the CID URL is a direct representation of your entity in the local search engine and the entire collection of documents (and the weight of those documents) for the entity.

You get the CID URL by downloading the GatherUp Google Review Link Generator chrome extension plugin.

Key Takeaway: GMB SEO Experts utilise SEO Tools like money robot, SEO autopilot and press releases to gain thousands of backlinks to the CID URL. Using mediums like Magic PR, branded web 2.0 links, and Google Stacks to connect the various brand profiles and pages to the GMB listing help grow the link building numbers. You can utilise both an embed and contextual link on many of these backlinking orders.

CTR Manipulation Hacks

CTR helps your Google My Business profile rank higher and get your listing into the 3 pack.

Check out this video on using click-through rate methods to increase rankings:

Key Takeaway: GMB SEO Experts are using CTR Tools to manipulate click-through rate engagement signals. Search and click to your Map Listings sends behaviour signals to Google that people like your entity listing.

GMB Management

Here is a list of GMB courses or management software to help you rank higher for local SEO search queries with your Google Maps Listings.

Surfer Local Tool

From the ability to track your rankings locally and react to position changes to tips on how to improve your GMB listing then Surfer Local Tool is a must for any local SEO specialists.

The Surfer Local SEO Audit Tool gives you the scientific answers on what is needed to get higher in Google Maps.

Check out our full Surfer Local Review that runs through all the benefits and features of using the local GMB SEO tool.

Local Viking Management Software

The main purpose of Local Viking GMB Management Software is to help you increase visibility and revenue among locals who search for your type of product and services.

All of the features and services that Local Viking offers can be divided into three main categories:

  • Schedule Posting including Image Posts
  • Managing Reviews
  • Tracking services and Local Rankings

The GeoGrid rank tracker includes geospatial data where you can get really granular Google Maps ranking info showed in a precise grid size over your specific location.

Check out our full Local Viking Review where we expand on all the management software features you can use.

Dr X SEO GMB Course Review

The Dr X SEO Advanced GMB Course is great for businesses or SEOs looking to improve their local SEO knowledge.

Xuezhi Hu has produced an advanced GMB Course to help manipulate CTR strategies for your listings.

The Dr X GMB Course is promoted by Ste Toth via and anything Steve recommends is worth taking note on.

Using advanced click-through rate methods like CTR Booster and understanding the calculations with CTR help you benefit from an indistinguishable and realistic network of click activity around each GMB, helping you stand out and rise to the top.

We recommend the DR X SEO Advanced GMB Course because the click activity certainly helps with higher rankings and behavioural signals are important ranking factors for better Google My Business rankings.

Final Thoughts

Your Google Maps listing can help you get discovered by new customers, stand out above competitors, and generate more business.

A GMB is a free directory listing from Google that helps business owners manage their online presence.

That’s right they are completely free of charge.

So why would you not set one up for all your local businesses?

Make sure you fill in all the profile information for the Google My Business Listing and speak to a GMB SEO specialist to help rank the profile number one for your keyword + location search terms.


Here is a list of common questions that surround Google My Business Listings.

Do I need a website for Google my business?

No, you do not need a website to create a Google My Business Listing.

But it is advised to have one because sometimes customers want more information about you.

Without a website, those customers can’t learn more about your business.

Is there a fee for Google my business?

Google My Business is a free service to list your business profile on Google Maps and Google search.

The GMB profile is like social media accounts that help you reach and engage with local customers across Google Search and Maps.

It also provides Google with accurate local information to searchers.

How often should I post to Google my business?

You should be posting on Google My Business every 7 days as a minimum.

The more you post on your Google My Business Listing the higher you will rank in the Maps results.

Improved rankings happen to profiles who can post every day because Google likes you frequently engaging on the account.

Why won’t my business show up on Google?

Your business listing will only show up in Google if it is the most relevant listing to the search query.

The search intent needs to be relevant to your GMB listing.

This is why it’s important to employ a GMB SEO Expert who can optimise your profile to rank higher for keywords you want to be seen for in Google.

How can you verify a location in Google my business?

The most popular way to verify your GMB listing is via postcard method here:

  1. Visit and click ‘Start Now’
  2. Enter Your Business Name
  3. Send verification postcard to your address
  4. Once you get your postcard, sign in to Google My Business
  5. If you have multiple locations, open the location you’d like to manage
  6. Click either Verify location from the menu or Verify now
  7. In the “Code” field, enter the 5-digit verification code from your postcard
  8. Click Submit

How do I verify my business on Google without an address?

You can create a GMB without an address by following these steps.

  1. Visit and click ‘Start Now’.
  2. Enter Your Business Name
  3. Tell Google You Don’t Want to Display an Address
  4. Tell Google Where you Serve Your Customers
  5. Verify Your Business

Can I have more than one Google my business listing at the same address?

Yes, you can have more than one Google my business listing at the same address.

These different GMB Listings must be legitimately operating multiple legal business entities.

It’s not all that uncommon for more than one business to be located at a shared address.

Can I have more than one Google my business listing at different locations?

Yes, many franchise companies can have multiple locations and Google understand this.

You need to create create a location group using this method:

  1. Sign in to Google My Business
  2. Click Manage locations. (If you’re part of multiple organizations, make sure to choose the right organization first.)
  3. Click Create location group.
  4. Enter the name of your group.
  5. Click Create.
  6. Start adding locations.

Web Copy Masterclass Review

Is producing quality, engaging content on a regular basis as hard for you as it is for me?

It’s impossible to find good writers, and the ones that are good are too expensive. And that’s IF they even stick around (lots of them don’t).

At least that’s been my experience.

Which is why I decided to give Kevin Meng’s Web Copy Masterclass a try. His course was generating a good amount of buzz from people I really trusted, so I thought “why not?”.

It’s about how to write engaging, concise, and high-converting content, including informative posts, product reviews, and affiliate roundups. And it’s all based on his 7 years of writing for affiliate sites.

In this article, I’m going to give you my honest thoughts on what I learned, how my writing team benefited from it, and what I liked and didn’t like.

Marketers Only Seem To Concentrate on SEO Writing Hacks

Online marketers are obsessed with writing content on websites that rank high in Google.

Many SEO Content Writers correlate their website content using superb tools like surfer SEO. (check out Surfer SEO Writing Masterclass Course which is great for optimisation strategies).

But sending large volumes of traffic with low conversions is creating dissatisfied customers.

If you are looking to drive MORE sales, increase ALL engagement metrics, and WOW your customers then try out the sales copywriting course to improve your skills.

My First Impression of Web Copy Masterclass

I’ll be honest right away – I really liked this course.

Kevin covers all the principles of writing high-converting and high-quality content brick by brick, all with real-world examples so it’s super easy to follow along with even if you aren’t a good writer (Most of the SEOs aren’t).

He’s been in this industry since 2014, and he’s worked with a lot of key people. So he knows what works and what doesn’t. I even met him out in Chiang Mai a few years ago (Can’t say I remember it much, though).

This course has helped me in a few noticeable ways:

  1. My writing team stopped making a few key mistakes, and I’ve noticed better content on a regular basis
  2. I now have a better eye for what’s good and what’s not, so there’s more quality control on my end (I don’t let bad content slip through anymore)
  3. I learned copywriting principles that will increase sales on my affiliate reviews (I don’t have data to prove it yet, though)

I’ll cover all that as we go along. Let’s get some key stuff out of the way.

What is Web Copy Masterclass?

Web Copy Masterclass (WCM) is a content course designed to help SEOs improve their content and train their writers to get more engagement, interaction, and sales.

In it, Kevin walks you through the foundational principles of all good content, then through how to write the article from top to bottom. Including, how to eliminate fluff, how to focus on benefits and value, how to write an intro, and a ton more that I’ll cover later.

Content is a pain in the a** for me. It probably is for you too.

Writing good content in the SEO world is tough. It’s hard to find good writers, it’s hard to produce good content consistently, and it’s hard to evaluate your own stuff if you aren’t a natural writer.

Are You Ready To Improve Your Writing Skills

Click Here

This course gives you a foundation for learning about content from the reader’s perspective. I always knew that was the right idea, but I wasn’t quite sure exactly how to do it.

So, in theory, this course can be used to write your stuff, train your writing team, or train an editor to edit your cheaper writers…or some combination of all 3.

Who is Kevin Meng?

Kevin is a copywriter who’s been working in the SEO/digital marketing industry for almost 7 years.

Kevin Meng SEO

I met him in Chiang Mai a few years back and chatted with him a bit. Seems like a decent fellow.

He’s worked with some big names in the SEO industry like LeadSpring, and he’s been featured on some well-respected outlets like Authority Hacker, Empire Flippers, SEO Butler, Craig Campbell, and Next Level eCommerce.

I even saw recently that he’s been accepted as an instructor on IMG Academy.

His approach to writing content is a lot different than most. He’s actually a close friend of a lot of SEOs and has partnered up on affiliate sites, so he sees firsthand what’s working on what’s not working. That’s how he built this course. It’s no BS theory, just cold, hard data. As an SEO junky, that’s what I love to hear.

One cool thing is he publishes case studies on how he takes low-converting affiliate reviews and turns them into conversion machines. I love a good case study!

What’s Included in Web Copy Masterclass?

WCM is very comprehensive, so I’ll just give a basic breakdown of the videos I went through.

The course is 50+ videos on how to write high-quality content, and it’s all divided into bite-sized chunks with a core lesson in each and key takeaways.

Here’s the basic structure:

  • Section 1: Basic Principles of Good Content: The foundational principles that most SEO writers get completely wrong along with how to do them right.
  • Section 2: Research: How to research properly with the reader in mind and create the most helpful article possible.
  • Section 3: How to write an intro: This was my favourite module. Nobody in SEO does intros right. This section teaches how to write an intro the right way so readers don’t bounce. Including some eye-opening stuff that has really helped my team.
  • Section 4: How to write concisely: How to write short, punchy sentences and not super long ones that readers hate.
  • Section 5: How to write an SEO title: Kevin unveils some data showing how to write eye-catching SEO titles that increase clicks from the SERP.
  • Section 6: Content markup: These are a bunch of little tricks that Kevin has developed over time to make content more fun, interesting, and readable.

Then after all that, he goes into a full module on copywriting and how to mix copywriting into your affiliate reviews to get them to sell more products. Most reviews are super boring and writers just focus on features like what it is or what it does. This module is all about how to write powerfully and emotionally so people buy more.

I want to make sure you know exactly what’s inside the course and how it can help you’re growing a site and improve content. So let’s cover each in a bit more detail.

Module 1: The Basics of Good Content

In this module, Kevin explains why so much of the content you read online is low-quality.

It’s because, for the most part, most writers don’t understand the basic principle of quality content: helping the reader.

For example, most affiliate reviews just focus on the features of the product rather than why it’s good for the reader. And a lot of writers on my team always just write basic facts about topics rather than trying to provide value that readers actually want.

In this section, Kevin covers:

  • Value: How to provide benefits, details, and practical tips to increase the value of all your articles.
  • Tone: This one was a big surprise for me. I learned quite a bit. You’ve got to write in a tone that readers identify with, you know? Like, if you’re writing about Football but you sound like you’re writing about international relations, no readers are going to take you seriously.
  • Format: Pretty straightforward. He lays out how to format an article properly for maximum readability.

Module 2: Research

This module was pretty eye-opening. Normally, writers use the SERP to research and that’s about it. But there’s so much more you can do to improve the quality of your articles when researching.

This module is 5 videos containing Kevin’s favourite places to research on the web and his system for finding valuable language, industry information, and inspiration when writing.

Module 3: Writing

I noticed over time that most of the articles I see online are a little bit “off”, you know?

I normally skip the intros and I struggle to find any relevant content that’s worth reading. Some places have really good stuff, but most are just the basic “SEO articles” content that the industry has always had.

That’s why I appreciated this module. It’s nearly 20 videos on how to write an article from top to bottom.

You learn:

  1. How to write an intro the right way: Kevin teaches you about writing an intro that’s aligned with the reader’s level of awareness and how to hook them into reading. This one has already helped reduce the bounce rate for me on a few articles. I’m looking forward to seeing what happens in the next few weeks.
  2. How to write concise, powerful copy: This one is a difficult one to follow if you aren’t a writer, but you’ll get a lot of value if you implement these tips. He teaches you his tactics for writing tightly like short sentences, strong words, simple sentences structure, and a bunch more I don’t feel explaining here!
  3. SEO title tips: We all love an eye-grabbing SEO title, right? Kevin dives deep into his favourite techniques for winning more clicks from the SERP, including a data-driven one called “the mystery technique”.

Then he follows it up with some interesting “hacks” for increasing engagement like adding jokes, memes, and a few other fun ways to keep the reader on page.

This module includes everything a writer needs to know to create a high-value article that’s fun to read.

Module 4) Affiliate Copywriting Masterclass

Kevin is the only content writer I know that has this much experience writing affiliate reviews while also having real data to back it up.

Affiliate Review Copywriting Masterclass

He’s seen firsthand what is actually working on affiliate reviews and walks you step-by-step through the basics of all good copywriting to how to include it in your product reviews.

He even shows the difference between the articles left over from the previous writer compared to the articles he wrote once he joined the site:

Earnings Grown With New Sales Copy

Pretty impressive.

Kevin starts by telling you everything you know about affiliate reviews is wrong. Thanks, Kev.

Then you go through basic principles of copywriting like emotions and benefits, then learn how to write affiliate reviews the right way.

Topics include:

  • Positioning
  • Emotions
  • Next-level benefits
  • An Apple affiliate review case study
  • Storytelling to increase conversions
  • Superlatives

It was really interesting to see an affiliate review from a copywriter’s perspective rather than my perspective as an SEO.

Bonus Documents

What do SEOs like more than documentation?

Probably nothing.

Kevin’s experience with his SEO friends really shines here. He includes 6 bonus document including swipe files, checklists, and a guide to speed rewriting articles that could come in handy if you want to make some quick improvements to your high ranking affiliate reviews.

It’s nice having some files on hand you can just hand to your writer and say “hey mate, copy this stuff”.

What Are Others Saying About Web Copy Masterclass?

The only reason I decided to try WCM was that a lot of people were saying good things about it, and a few people I knew recommended it to me.

It’s already taking the SEO world by storm since so many SEOs are beginning to see the value of high-quality writing. SEO is all about UX these days. You’ve got to think about the user. That’s way more important than anything else. Good design, good content, good overall UX_that’s all that matters in my opinion.

I’m not surprised a lot of other SEOs are saying good things.

Jay Yap at Leadspring

Jay runs Leadspring and got his SEO content team to this sales copy course.

Kevin’s course is a game-changer for putting out high quality, engaging affiliate content. Especially at scale like we do.
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in. And a lot of our articles were ranking but readers were bouncing.

Now, our writing team AND our editors know exactly how to write content that hooks, so we spend way less time on rewrites AND get more engagement.

Easily the best content course out there.

Jonathan Kiekbusch at SEOButler

Jon founded SEO Butler which deliver website content.

He encompasses every aspect of successful SEO writing beautifully! His energy levels were awesome, and his course was engaging from start to finish.

Whether you’re a part-time blogger, freelance writer, or an agency owner looking to add value to their writer’s skillset, get Kevin’s course!


  • Super in-depth
  • Designed for the SEO industry
  • Increases time-on-page and decreases bounce rate, leading to better rankings
  • Learn how to write high-converting affiliate reviews and earn more sales from your articles
  • Improve SEO and sales without buying tons of links or expanding into new niches
  • Bonus plug-and-place docs for your content department


  • Feels a bit robotic at times because of all the examples
  • Burns your brain after a while. I definitely recommend taking a break
  • You never see his face in the training
  • No SEO training – I highly recommend he includes surfer training
  • Nothing about which topics to write or which tools to use – it’s only the copy itself

Web Copy Masterclass Price

Web Copy Masterclass costs $297 for lifetime access, which is very fair in my opinion.

Best Sales Copywriting Course


It’s not a cheap course, but it’s definitely good value. A decent 2,000-word article probably costs you $100 or more. For $297, you get all the info you need to produce tons of high-quality articles yourself or from your team.

How To Improve Your Boring Content Into Converting Copy

From my experiences in attending many SEO Masterminds throughout the world a lot of SEOs are obsessed with rankings and writing for Google.

The SEOs neglect the copy for the visitor and sales copywriting was certainly an area I had overlooked.

The main aspects I took from the course which I quickly implemented into my SOPs were:

Improve All My Introductions

Our introductions were boring and not engaging with the avatar of our readers.

We needed to spend more time understanding the visitor’s pain points and WHY were they searching on Google in the first place.

Intros need to hook, compel and sell so the visitor thinks this is exactly what I’m looking for

The introduction needs to resonate with the reader within the first 10 seconds and this is why the introduction is key to understanding the pain points, objectives and need for a solution you are hopefully going to bring the visitor.

Your Introduction Copy is Do or Die
Your Introduction Copy is Do or Die

Make your introduction catchy, clickbait and grab the viewers attention right away to make them think – “oh my god they have written this article literally for myself”.

Break Down Sentences More

Edit wordy content into readable sentences.

The format of your copy is so important to the reader so its easy to skim read all your content.

The majority of visitors do not read all of the content but skim read to areas they specifically want.

Small bitesize readable sentences have been proven time and time again to be the best format for web copy.

Turn fluff Into Powerful Copy

Too many SEO content writers are educated to reword the competitors ranking with correlation.

The education of research, formatting and giving value is hugely overlooked.

Our writing processes have improved because now we get written content using surfer SEO so it can rank highly BUT then we get our sales copywriters to turn the boring fluff content into powerful copy by adding data to support our statements and using testimonials or reviews to back up what we are saying.

The testimonials and reviews add a layer of trust to the copy.

Add Questions

By adding questions into the copy your visitors might be wondering themselves further captures the attention.

Instead of boring content then breaking the copy down by adding questions helps captivate and make the reader understand we know what they are thinking.

Writing as if you are a friend and not a salesman actually helps hook the reader more.

Add some fun spices

Adding some humour and fun to keep the reader hooked has been seen to improve time on site considerably.

Remove the reader thinking a robot could have written the content they are reading.

Adding some fun spices add personality to the copy which helps breakdown them just thinking the whole blogs are a sales pitch.


All in all, I am very happy with Web Copy Masterclass, especially as an SEO who always focused more on the technical side of things.

It’s designed in such a way that it’s easy for SEOs to understand how to write compelling articles and reviews for readers.

I hate to say it’s easy, but implementing Kevin’s teachings should result in a lot of quick wins for your agency or affiliate sites. Also, with Google getting harder, writing good copy for readers is a way to “future proof” your business.


Here are some common questions related to the sales copywriting course.

What is the Web Copy Masterclass Course?

Kevin Meng has created a course called Web Copy Masterclass and it has sent ripples throughout the SEO community because seen insane growth in commissions for many affiliate marketers.

Kevin created the sales copywriting course for SEOs and content agency owners which gives them proven blueprint for:


Finally, a step-by-step copy system that engages readers, attracts clicks and converts buy-ready visitors to money in your pocket.

Why Is Sales Copywriting Important?

Sales copywriting is very important because it improves:

  • More time on page
  • Lower bounce rate
  • Better rankings
  • More sales
  • More commissions

Sales copy is an indirect Google ranking factor because the micro-conversions sent from better sales content triggers user behaviour signals the search engines use for rankings.

But the main advantage to improved sales content is the driving of more conversion on your websites which leads onto higher commissions.

Best Bits of the Web Copy Masterclass Course?

The best bits within the Web Copy Masterclass Copywriting Course is:

  • Benefits – You start to understand it is not about the service or product you are selling that makes the content convert. But it is all about how this benefits the customer. Drive home the BENEFITS!!
  • Value – Make the content valuable, fun and engaging
  • Formatting – the layout and design of the content is key because most visitors skim read and browse an article prior to deciding whether to read it thoroughly
  • The tone of Voice – Match the tone of voice to meet your customer’s voice
  • Research – There is already a top 10 ranking set of websites you can gauge your content to and pull all the best elements to what Google thinks is best

Surfer Local

Surfer Local is the latest tool to hit the SEO community to help you rank locally in Google search results.

Is Surfer Local going to provide you with the data to rank #1 in the 3-pack?

Is the Surfer Local tool a must-have to improve your GMB SEO strategy?

Check, track, and optimize your Google My Business profile with Surfer Local GMB Tool

In this Surfer Local Review, we will run through everything you need to know on how to utilise this tool to your strengths.

Test Out Surfer Local For Free


What Is Surfer Local?

Surfer Local is a tool for analysing competitors and generating strategies for improving your GMB rankings in the local map pack.

Having the ability to create a thorough Google audit of your Google My Business Listing in seconds saves times and money.

“Surfer Local is like the brain of several local SEO experts combined”

The audit contains guidelines you need to improve for your local rankings to climb in the SERPs.


Here is the main features Surfer Local.

GMB Audit Tool

The GMB Audit Tool allows users to optimise GMBs faster.

The GMB Local SEO Audit Tool gives clear instructions on how to improve your  Google My Business profile to get higher rankings in Google Maps.

“The GMB Audit Tool is all you need to make sure that your company’s Google profile is 100% ready to be ranked number one in the region. Optimizing Google My Business listing is really easy now with the GMB Audit Tool guidelines” Surfer Local GMB Audit Tool

Millions of business owners and companies are looking to drive more enquiries in their local area and the audit GMB tool gives clear guidelines to increase visibility within the Google Map local search engine.

PRO Content Editor

The PRO content editor is a tool that correlates data from the top-ranked profiles to highlight what your GMB profile is lacking.

Optimise your Google My Business bio description and posts with our PRO Content Editor that gives you missing words and phrases to include.

PRO content editor saves you time and gives you a scientific approach to ranking your property based on real data in the SERPs.

Building out the business description and creating regular posts is a surefire way to ranking better than your competitors.

Local Search Rank Tracker

The local search rank tracker is the most advanced GMB ranking tracker on the market in July 2021.

The user-friendly local search rank tracker also gives you competitors tracking to monitor the positions in multiple locations.

“Check & Track your local search ranking quickly & easily. You no longer have to check the position of companies in local rankings manually. Keep track of local rankings in the local pack and react quickly to position changes” Surfer Local GMB Rank Tracker

The local search rank trackers show users the easy-to-get areas with the grid rank tracking results.

Grow your Google My Business profile and achieve high positions in a different part of the city or a neighbouring city.

Keyword Research

When searching your keywords in the local search rank tracker it gives you a dropdown of keywords with search volume.

GMB Keyword Volume Searches

Find out the best keyword for your local pack rankings.

Before you even start your grid rank tracking analysis the keyword research tool will give you information on how popular keywords are.

You will also find out if there are any other similar local keywords, which can be is more popular and more searched!

Thanks to that, you will know which keyword you should be tracking in the local packs.


The Surfer Local Pricing Plans are as follows:

  • Small Business – £21 per month
  • Freelancer – £49 per month
  • Agency – £109 per month

Surfer Local Pricing

With any of the pricing plans, there is a 7-day money-back guarantee.

Popular Questions

Why Use Surfer Local For GMB Rankings?

The reason to use Surfer Local Tool for higher GMB rankings is that it turns you into a local SEO pro.

The GMB audit highlights all the local search ranking factors your listing is missing.

The tools perform an analysis on your Google My Business profile to implement suggestions that boost your local rankings.

How can I increase my GMB Using Surfer Local?

Surfer Local helps you increase your GMB rankings by:

  • Perfectly optimising business name
  • Optimise business description bio
  • Suggest keywords to add into GMB posts
  • Find additional categories to add the GMG profile in
  • Analysis of quantity of images to add
  • Analyse keywords to try and work into the GMB reviews

How do you measure GMB Using Surfer Local?

Surfer Local can measure the success of your Google business listing with the following:

  • Online customer reviews
  • Personal GMB traffic
  • Personal GMB grid rank tracking
  • Competitors GMB rank tracking
  • Competitors GMB SEO Weaknesses

Will Surfer Local Improve the Google My Business profile ranking in the map pack?

The Surfer Local Google My Business audit tool will help you improve your Google My Business SEO.

Following the Audit tasks, your business will achieve a better rank in local ranking.

Higher ranking results can be found just a few days after optimization.

Contact Details

Here are the best surfer local contact details:

What Others Are Saying

Here are some walkthroughs or information on the Local SEO Surfer Tool.

Sebastian Żarnowski

Michal Suski

In the article, you will find 2 examples of how in 3 and 10 days, thanks to our audits, users reached TOP3 (started with TOP20+.) –


Surfer Local gives the data so you can outrank your local competitors and become the best business in your desired area.

If you are serious about growing your online presence in the GMB map packs then Surfer Local tool is an absolute must.

Take Your GMB To Another Level Of Optimisation


The Surfer Local GMB Tool is all you need to make sure that your company’s Google profile is 100% ready to be ranked number one in the region.

You don’t need to be a local SEO expert to use SurferLocal, but if you follow the guidelines you will be able to prepare your Google My Business optimization like a local SEO pro.

After years of testing tools like Whitespark, BrightLocal, Local Falcon and Local Viking we believe SurferLocal is the Best Tool for Local Pack SEO in July 2021.

SEO Content Writers

SEO content writers produce articles with an end goal of increasing organic traffic to their website.

SEO-friendly blog posts may also attract backlinks which helps build authority and trust within Google.

SEO content writers typically handle content with precision from topical research, common questions to using correlation tools like surfer seo.

The best SEO copywriters understand the Ranking Search Results based on Information Gain Scores is important to provide additional information also known by some as the skyscraper approach.

Let’s find out what the best search engine optimisation copywriters say is the key to success for ranking higher in Google with content strategies.

Best SEO Copywriters In The World

Being tasked to receive feedback and tips from the best SEO copywriters in the world was great fun.

Check out what the best copywriters had to say for tips and tricks to scaling your content strategies and improving existing content.

Scott Calland

There is one key ingredient I look for when hiring a great content writer.

Sure, it’s important to find writers who are focussed, organised, great researchers and adaptable, but sometimes this just doesn’t cut the mustard!

The quality that stands head and shoulders above the rest is for a writer to be truly passionate about what they do, and this is something I now actively seek when onboarding new content writers.

We have found that someone who possesses this passion for writing is more likely to develop and excel as an SEO copywriter, even if they lack some of the other characteristics you would usually look for. It also helps with staff retention long term.

Since the update from google to rank passages of content individually, we make sure that each header on the page is followed by exceptionally written content that perfectly meets the user intent.

We do this by ensuring that we have covered the page topic in its entirety, by including every possible subtopic on the page and treating this as its own mini-article within the main topic.

“We’ve recently made another breakthrough, and are now able to not just index webpages, but individual passages from those pages. This helps us find that needle in a haystack because now the whole of that one passage is relevant. So, for example, let’s say you search for something pretty niche like ‘how can I determine if my house windows are UV glass.”

Google is now more effective at indexing individual passages with the latest AI-based Passage Indexing, returning them in the results for specific long-tail search queries. According to Google, 7% of all search requests will be improved by this technology, which is quite a large proportion if you consider the impact of previous Google updates.

A couple of ways to ensure you are fully covering the topic include:

  • Google Suggest – Use Google Suggest/Autocomplete to find what sub-topics people are searching for around the main topic. TIP: Log out of Google or use ‘incognito mode’ to ensure your search history doesn’t sway results.
  • People Also Ask – find missing questions from the PAA section and provide a superior and more concise answer. This also increases the likelihood of grabbing the Featured Snippets.

You have a better chance of ranking when you build content in line with what Google already sees as important. You are less likely to rank if you ignore the intent and focus all your attention on the main keyword. Fully understanding intent means you understand what is required to rank.

Ryan Darani

Great content in isolation isn’t great content.

Hubs of great content are how you build topical relevance, authority and sustain growth over years. It’s known as ‘maturing your clusters’ and I’ve personally seen this help sites grow from 100s to 1,000s visits per day.

Consistency is absolutely crucial when it comes to building relevancy and authority.

Through using tools such as Page Optimizer Pro and Cognitive SEO, is that you can leverage their recommendations and create fully-fledged content briefs which, with a little bit of extra sauce, encompasses everything you’d need to make that page the best in the SERPs; without the need of multiple revisions.

This minimises the risk of poor content being written from the start and allows me to sculpt internal links, build entities, anchor phrases and begin to fill my site with hyper-relevant content hubs that are of SERP-leading quality.

My content briefs include everything from semantically-related phrases, people also ask (PAA), internal anchors, word counts, header structures, Wikipedia references etc., to give my writer a full understanding of what I need from them.

By completely bypassing the back-and-forth between SEO and content writer by giving all that’s needed up front, I’m able to get better quality content out much quicker.

This, in turn, allows me to mature topic clusters and provide breadth and depth on topics that are important to my authority as a brand. Once you’ve mastered the art of maturing your clusters, link equity (both internal and external) is compounded. Sending authority into a tightly-knit, expertly-written folder of content that will give you mind-blowing results.

When you’re putting together your content briefs, think about this:

  • What gaps are your content writers supposed to fill?
  • What new angle can you bring to the table?
  • Headers, entities, secondary phrases and internal anchors
  • DFR (distance from relevancy) i.e., how do you limit relevancy dilution
  • Your writer’s creativity
  • Could this generate links naturally? Or is it just to hit a content quota?

If you take anything away from me, it would be this: spend the extra time up front with content research. Think about how you can sustain content creation over a period of 12 months. Build a framework and SOP that you can outsource to accelerate this where needed.

Content clusters and topic modelling will continue to be a huge part of SEO in 2021. It’s deeper than writing as much as you can on a single subject; it’s how you connect the dots between pages.

My go-to content tools:

Depth on your pages, breadth in your clusters = you’ll always win.

Karl Hudson

Content is Queen (I am British) over the last year, we’ve written over 15 million words of content for a range of different websites. I always get asked how do you keep the quality and scale with SEO content writers. Now with it being two fundamental questions, I will answer in two different parts.

What is Great Content? The main issue with this is everyone has their version of quality and what they deem is quality. Have you ever had an article or a book proofread by different proofreaders? I can guarantee they will all have different views on how it should read because the quality is in the reader’s eyes.

So one of the critical elements we like to do to ensure our content is on par; we research the niche and come up with a list of keywords (using tools like SurferSEO can help, but again isn’t necessary), and then we give the writers the list of keywords explaining that we would like to see each mentioned and if they can include each keyword at least once. The more important keywords in the headers, try to make it enjoyable with a new edge for the reader; this is often overlooked if they have their head down and ticking keyword requirements generated by tools.

How Are We Scaling SEO Writers? I do have teething issues with this, but the age-old adage comes into play.

“Pay peanuts you get Monkeys”

We only use UK University Graduates (Generally Journalism Graduates) to do our writing; this usually comes with a higher tier of costings. If you’re getting content done for <$10 for 500 words, then garbage in-garbage out, now; not every writer within this price range will be bad, but as someone who has hired over 150 writers within Searcharoo in the last three years and also let go over 75% of them, this is a pre-requisite that I use.

Once you’ve nailed this part and have a few good writers, the key is to keep them happy and employ a proofreader. Proofreading is essential, and you want someone who is meticulous and will keep the writers on their toes; their job is to keep the writers adhering to an SOP (Standard Operating Procedure) provided by you or the client; you can thank me later as this ensures your writers don’t get complacent, which also happens over time.

A final bit of advice: Cover the topic as a whole. Don’t be shy to write a few articles on the same topic. If you are having issues with keyword cannibalization, then that means you need to build more content and more internal links/external links to help Google understand your intent around the pieces; unless you are trying to rank the same pieces for the same keywords, then you need go back to the drawing board.

Marie Ysais

We all know we need content but it must be the “right content” for your site to get the rankings you are after every single time.

My name is Marie Ysais and I am from Rule Your Rankings, SEO Unstuck. My SEO strategy often relies on content to raise hundreds of keywords in the SERPS.

The first question I am always asked is, how do I figure out the type of content that will boost rankings?  As you know, coming up with content ideas can be very time consuming and when you’re adding content in large volumes, it can become very overwhelming if you don’t have a system in place.

A few quick rules to help you order content like a pro:

Your content must always be relevant to your site.

Your content must never compete with the current content on your site.

To make sure I follow those two rules I use the content gap technique to find all of the topics I need to add to a site. I am looking for content gaps that are site-wide in this phase and I use the Ahrefs tool to help me get this done very quickly.

Ahrefs has a nice content gap feature that allows me to take my top 3 competitors and compare their ranking keywords in the top 10 to my site. The tool looks for ranking competitor keywords that your site isn’t currently ranking for and that helps me to make sure my content isn’t going to compete with current pages or posts on my site.  This tool also makes sure my content ideas will be fully relevant to my site. To make this work you want to grab the actual competitors of your site that targets similar keywords to you and ranks in the top three in the SERPS.

Once I have the data I place the content gap ideas into phase 1 for easy competition, phase 2 for medium competitive keywords and phase 3 for high competition. I begin by grabbing the phase 1 keywords and then our team quickly comes up with titles for each article by using google suggest questions and answers. By placing the content orders in order of competition and working within each phase you are helping your site grow organically and will grow to become an authority site. One of the biggest mistakes you can make while working with content is adding content that isn’t relevant and/or adding content that competes with content you already have on your site. If you use these tips you won’t have those issues and your content will actually compliment your site by adding relevance.

As the content ages, you are rewarded more and more with new keyword rankings but this isn’t the only thing we do to improve traffic and capture ranking improvements. Be sure to check out what Moon has to say as she has the second half of this system that helps us improve traffic, authority and ranking every single time.

Moon Hussain

One question that comes up very often is about content for affiliate sites and how to target keywords and keyphrases.

The answer: *drumroll please*

Keyword Clusters!

Hi, my name is Moon Hussain and I am the co-founder of Rule Your Rankings FB group, where Marie and I focus a lot with on-site SEO, content strategies, and link silos.

For the last few years, Marie and I have seen a huge trend in high cases of keyword cannibalization and, frankly, those are 99% of our clients.

Here is how keyword clusters can save your site.

First, what are keyword clusters?

Simply defined, they are a cluster of keywords that can be grouped together due to their relevance.

A few years ago, you could create separate pages or posts around the same topic, targeting different keywords such as:


Years ago, this worked well. When I tested this on my own affiliate sites, I either saw outright keyword cannibalization OR funny behaviours (like none of the pages ranking at all) until I merged the content.

With that said, keyword clusters are super easy to organize.

The trick with keyword clusters is you can’t go too broad and you can’t go too small. To determine what’s perfect, it’s a process you have to experiment with (just like anything in SEO) until you develop the feel for it.

How can one go about organizing a keyword cluster and creating a specific page/post for it?

Let’s start with a free tool: Google.

Type in “best ice cream maker”.

Now, let Google’s suggestions be your guide. It will list extremely related key phrases and/or most popular ice cream makers that people look up!

A few keywords that were suggested: “best icecream maker 2020”, “best icecream maker under $100”, “best ice cream maker for home”, “best ice cream maker electric”, “best ice cream makers with compressor”, and so on.

The art is in making sense out of which of these keyphrases make sense on a post trying to recommend products.

Also, notice how “best ice cream makers” and “best ice cream machine” are synonymous, and Google is also dishing out the exact same.

Make your work easier. Why target 5 different keywords on 5 different pages/posts and try to rank all those pages when you can write a beautiful guide around all the keywords that makes sense?

When you do this, you eliminate issues like keyword cannibalization.

Another method you can explore is using a paid tool called Ahrefs.

Take the first five competitors that are returned in Google for “best ice cream maker” and use Ahrefs to explore what keywords they are ranking for.

Combine the free method with doing competitor keyword research and you can produce a killer article that will rank for the amazing amount of keywords/phrases.

Lastly, once you launched this beautiful piece of content, give it a little bit of time, and you will see in Google Search Console which additional “accidental keyphrases” your content has the potential to rank for.

My testing on 50 affiliate sites revealed that Google isn’t kind to smaller sites if you don’t follow the rule of keyword clusters.

Michal Suski

Tips and tricks on how to create amazing content at scale?

The streamlined process is the biggest part of this equation. Amazing content at scale means that the majority of the articles created will hit the nail on the head. And I will highlight the majority because we need some tradeoffs here.

Content writing at scale means hundreds of articles per month at least, an automated content plan to execute with automated guidelines is a must if you want to set up a well-performing SEO content creation process.

Tip no.1 – don’t overkill. Too many adjustments to automated briefs and lack of belief in data will cost you time. Your time does not scale. It’s better to produce 100 articles where 80 will be top-notch, 10 just OK, and the other 10 miss the point than 10 articles where 9 are brilliant.

Tools content writers should be using?

Content writers should have close cooperation with the person ordering the content. They have to know what is the next topic to cover and where it lands on the page. Throwing orders randomly at a horde of writers is good enough for PBNs, in general for content that is not meant to be ranking or converting.

When the writer knows the whole content strategy instead of the single article brief – there is a high chance that the outcome will be 10x better just because the writer will care and understand the purpose.

It all boils down to the Content Planner and Content Editor in Surfer. The first one allows us to layout the content clusters that are the most relevant to the topic and start executing from there. The writer knows what’s next, what’s the context, and how to cobble it together that contextual internal linking will be actually possible without content injections as they know all the topics to cover.

Every single article executed with automated guidelines from the Content Editor is basically the holy grail of content creation at scale. You can’t afford on revising articles from the SEO-wise perspective, you can’t afford even on creating briefs manually to keep the pace. That’s why Content Editor in combination with Planner makes the whole process effortless.

The importance of content hubs (topical clusters)?

We write content to build authority and expertise in a particular niche. Content Hubs allow focusing on this area explicitly. Going too far away from the topic or narrowing down the category too much will be a failure.

The Snowball effect is possible when you will start writing content from the most relevant topics and continue until you cover them all. How do you know where to start and finish? I already mentioned the Content Planner, which is a solution to this issue. You can use other tools like Keyword Cupid or the one that Pablo Rosales is creating, however, I recommend Planner as I know exactly how it is made.

Tom De Spiegelaere

If you’re looking at doing anything at scale, your content SOPs are the most crucial part.

They will make or break your project.

Within those SOPs you should have a decent section on tips and tricks to maximise readability, making sure visitors stay on the page to the end, or at least to the first CTA.

In most niches this means having SOP sub-sections on how to show character and personality in your content, make it informal, people should feel like they’re talking to a friend when reading the content.

  • Use (possessive) pronouns like me, we, I, us… to encourage the feeling of a community.
  • Use transitional phrases to guide the reader from one sentence to the next. Give your writers a resource on how to use and implement transitional phrases.
  • Cut the fluff and use short sentences and paragraphs.

Another important sub-section should focus on design.

Even though they’re technically just writers, they should know roughly what the finished content piece should look like… after all, they’re ones doing the research and writing.

We usually go with a mobile-first design, so the writers should keep this in mind and think about how this content piece will look on mobile.

Having short paragraphs already fixes one of the main issues… which is potentially having massive walls of text.

But in addition, we want to break up the text with interesting visual elements that can serve as transitional elements from one sub-topic to the next.

These are things like lists, images, CTAs, and one of my favourites… quote blocks (which you can then custom design so they look super slick).

All of the above is, of course, in addition to your general content structure SOPs based on query intent… I think the above is as important as the contents of the content itself.

You can hit all the right topics, but if the content doesn’t flow, your conversion rates will suffer… and if you’re doing this at scale w/o implementing some of the above, you’d just be compounding the losses as you publish more content.

Benjamin Golden

Creating top-notch content at scale comes down to two things; providing clear instructions for the writer and preparing formatting templates for different types of content.

Clear instructions should include a process that eliminates the room for errors. In other words, you should create a template that answers all their questions.

The tone of voice, writing style and other general aspects. It’s also important that you keep adding and improving this document, as you onboard new writers, they’ll have new questions, which you can simply add to the existing version.

Second is the formatting template. When you’re writing content at scale, it’s beneficial to sort content into content types.

You can then create formatting templates for each specific content type.

A formatting template would normally include a breakdown of sections, length of sections in words, headings, pictures and all other general pieces that you want the writer to include in the content.

I’m personally not as big on the on-page SEO tools, as the majority of other SEOs. I prefer to focus on the user experience, instead of changing around the word averages to please the almighty Google. 🙂

One tool that I would recommend to any content writer is Hemingway.

It helps evaluate the grammar complexity & overall flow of the content piece. The writer’s overall goal for the article should be to keep sentences short, easy to understand and to the point.

I believe topical relevance is the single most important piece of a successful SEO campaign.

I believe Google has a certain number of words/pages it wants to see before it will “allow” your site to rank for a certain topic.

This is also the reason why I always suggest that you first EXTENSIVELY cover and write about every single aspect of your niche, before jumping over and expanding to a new niche.

Olesia Korobka

The Tips and Tricks on How to Create Amazing Content at Scale are down to creating great standard operating procedures.

One of the approaches that can be adopted is to follow the natural online marketing funnel. This means that by identifying your Persona and Business goal, half of the preparation for creating SOP is done.

The second part of the natural approach is putting up the website’s structure.

By doing that, you get all the topics and subtopics pop up clearly making it obvious which major queries you should target not just randomly but fitting your business needs as well.

A website’s structure is like a canvas that you then fill with all the subtopics connected together, which can also be referred to as content hubs/topic cluster or topical islands.

It doesn’t mean you need to create insanely long lists with thousands of keywords for every page. You’ve already got a subtopic that you can expand on.

It also doesn’t mean you need expensive tools. It’s absolutely possible to prepare SOPs for writers with a bit of simple coding (Python works for me) to automate work with inexpensive or almost “free” tools, such as:

  • NLP API: Analyze your competitors’ content, collect the entities, make use of these in your own content. Either with Wikipedia API or by scraping, analyze the content Google’s knowledge graph is based on
  • Knowledge Graph API: Analyze the strongest entities
  • Vision API: For optimizing visual content and making sure Google understands it the way you need it.

For writers themselves, however, I don’t usually need to use any particularly complex tools. When you have a very good structure, a good writer will write very good content on topic with all the good words you need. Many writers use quite simple tools, such as Grammarly, Ginger, Hemingway, etc.

Content hubs are not something new but got to be more adopted since the time Google introduced that topic layer to the Knowledge Graph. By optimizing for all those categories and subtopics, you not only get better rankings in each cluster, but you also get more exposure in different SERP features.

As you are properly connecting content in the hub, you are thus creating relations between the subtopics covered on the website, making it easier for Google to understand all those connections and fit you into their knowledge graph.

Kevin Meng

If you truly want to create amazing content at scale, then you’ve got to put the work in upfront by creating detailed SOPs, style guides, best practice guides, detailed outlines and swipe files for your SEO content writers.

Content managers should create training guides to train all your writers.

You must do this before trying to scale.

Creating great content is a major struggle for SEOs because low priced writers aren’t very good and high priced writers don’t make business sense usually.

So the solution is to put in place a very simple, step by step system that affordable writers can use for inspiration, writing, and quality checking their own work.

That way, they know how to write good stuff and have a ton of rich information to pull from when they get stuck.

Plus, new writers will love you for showing them how to write better so you’ll build stronger bonds with your team.

TL;DR – put a quality structure in place before trying to write great content at scale.

If you don’t, you’re going to have a bad time… Period.

Difference Between SEO Content Writing vs. SEO Copywriting?

SEO content writing primary goal is generating organic traffic via Google.

Copywriting primary goal is to convert traffic into leads and sales.

The best SEO writers in the world are able to create amazing content that ranks and also converts into sales.

Best SEO Copywriting Tools

The best SEO copywriting tools are:

There are other great copywriting tools available but above are the top 5 SEO tools for content creation.

What is an SEO content brief?

An SEO content brief is a standard operating procedure created that compiles all the information an SEO content writer needs to execute a piece of content.

The SEO content usually outlines the headings, people also ask questions, primary keywords and secondary keywords to the article.

The advantages of creating an SEO content brief is to make sure your copywriters stay on topic to the subject matter.

Who Creates the SEO Content Brief?

The SEO Content Brief is created by one of the following roles:

  • Content Strategist
  • Content Manager
  • Editorial Manager
  • SEO Strategist
  • Senior Content Writer

The creation of the content brief should be regularly updated so the SOP is an ever-evolving document.

How do you write an SEO brief?

Here is our step by step guide on how to write an SEO brief:

  1. Write the title tag of the page (primary keyphrase to optimise for)
  2. Create the subheadings (to keep the writer on the right track)
  3. Give important secondary keywords
  4. Add people also ask headers for the writer to answer
  5. Describe the target audience, style and tone for the article
  6. Share the brief with the copywriter

What Makes a Great SEO Copywriter?

A great copywriter is passionate about the content they produce and genuinely believe it to be the best on the internet.

Every single heading section should be written to fill the information gaps and be the best answer for each passage of content.

Correlation tools are great but what information gain score is your article giving additionally to the top 10 ranked websites.

What is the Information Gain Score?

The information gain score is a recent Google patent that introduces the concept of how much more information one source may bring to a person who has seen other sources on the same topic.

Webpages with higher information gain scores may be ranked higher than pages with lower information gain scores.

Using correlation tools like Surfer SEO or Page Optimiser Pro is great for analysing the SERP to set the format of the page.

But it is critical your content provides unique, additional perspectives to the subject. Do not focus on SERP analysis only. Providing talking points that are unique to your content is also critical to ranking in July 2021.

Surfer SEO vs POP vs MarketMuse vs CORA

Surfer SEO, Page Optimiser Pro, Market Muse and CORA all help you identify what Google is already currently ranking in the top 10 and how you can correlate your content to be in line with theirs.

You can emulate the word count, keyphrase, features, and subheadings.

In many SEO Groups, they dislike this approach as say the tools are teaching you to be copycat SEOs.

However, the best SEO Content Writers will use this data to understand the search intent Google is ranking and give the foundations of what is needed.

Once you have found out what Google wants to rank and mimic those factors then you can look to fill any content gaps and improve upon the existing top-ranked sites.

CORA, Market Muse, SurferSEO, and POP all fall into correlation SEO with Surfer rolling out a Natural Language Processing (NLP) tool covering both correlated and predictive content ranking factors.


As Google algorithms on every update are improving in the way they can read content and understand entities then the content quality has never been as important.

Gone are the days of scaling spun content or duplicated content.

Quality content is here to stay and now being able to scale high levels of amazing content is at the forefront of many SEO agencies attention.

For SEO Content Writers to generate quality content – the brief is the most important part because you need to let the copywriters understand the intent, tone of voice and reason for the page which is being written.

If for some reason the SEO Copywriters do not receive a great content brief then hours can be spent optimising existing content.

Should you acquire any digital assets then a great technique to start with is carrying out a full content audit of the website and carrying out content expansion strategies to improve what is currently there.

In 2021 content marketing agencies are going to keep climbing in rankings as Google clamp down more and more on black hat hacks.

Our time and investments are being spent on finding ways to improve and develop our SEO Copywriters knowledge so we can deliver exactly the content the search engines demand and more importantly offer value to the searchers.

SEO Testing Review is a tool built by Nick Swan in the UK.

SEO testing consists of experiments to find out how to improve your marketing strategies.

“As SEOs, it is our duty to test, adjust and repeat this process until we get an outcome that satisfies us”

By including testing in your comprehensive SEO plan, you can avoid unfortunate surprises, refine strategy, and scale faster.

The lack of SEO testing in your organic campaigns could be costing you a hefty amount of time and money. helps you easily track the changes you make to pages, to see if they have an effect on Google rankings and clicks.

Try SEO TESTING Tool Free For 14 Days

The SEOTesting tool is designed to automate a lot of the SEO jobs with Google Search Console data.

Why Is SEO Testing Important?

What gets measured gets done!

Testing is an integral step to incorporate into your workflow when attacking new marketing projects and search engine optimisation tasks.

“Testing minimizes unpleasant surprises, helps you scale faster, refines strategy, and accelerates the approval process.”

It can be executed in a variety of ways and in this SEOTesting Review, we will show you all the features you can experiment with to run your tests.

The testing updates can help match current expectations while fixing potential errors on your website presented within a cleanly designed dashboard.

SEO testing is necessary to win high rankings and stimulate traffic.

The SEOTesting tool gives you exactly what you need to hone your strategy and create lucrative progress.

It debunks SEO myths, it shows you real-life examples of what is working and gives you power in knowing how the algorithm performs to certain updates.

Testing Best Practices

When executing your SEO tests, you want to make sure you are following SEO testing best practices in order to ensure reliability.

These best practices allow us to get directional data about our test results that we can act on with confidence.

A few to keep in mind are:

  • Forming a clear hypothesis
  • Segmenting your test groups in control and experimental groups
  • Sticking to your experiment duration
  • Making your tests repeated and reliable

The aim should be to make data-driven decisions and test them before any implementation is completed.

What is SEOTesting.Com?

SEO Testing is a product built on the back of those manually put together spreadsheets.

“No doubt we have all spent countless hours staring at the numbers in Google Search Console and Analytics – creating our own spreadsheets to track things and work out what changes to make to our sites” Nick Swan

Instead of doing all the number crunching and graph drawing manually – SEO Testing will do it automatically for you. Saving you time and giving you great insights on how to make your website better and get more organic search traffic from Google. Features

Nick is consistently updating and creating new features from within the SEO Testing Suite.

Check out many of the amazing features has to offer:

Search Console Data Downloader

Google Search Console only allows you to download and export up to 1000 rows from your query data.

But as SEO Testing uses the GSC API this allows you to download up to 25,000 rows.

Google Search Console is the best source for queries your site is ranking and getting clicks for.

Google Search Console Data Downloader

Use this free tool to export to CSV format the maximum you are allowed to see via the API.

Thin Content Report

A huge proportion of websites online are suffering from panda penalties.

Thin content and low-quality pages can be pulling your site back from ranking big keywords. allows you to test 1,000s of URLs in a sitemap.xml to uncover thin and low-quality content.

The thin content report can be the guide given to your content manager to carry out content pruning to your domain.

Remove Low Quality Content with Content Pruning
Remove Low Quality Content with Content Pruning

Regularly carrying out content audits to your website is very important in July 2021.

For more information on what to do with low-quality content check out the thin content guide.

Keyword Cannibalisation

Have you ever suffered from your rankings jumping around in the SERP results?

If that is the case it’s a good chance to be keyword cannibalisation.

An SEO Testing feature finds internal conflicts with keyword cannibalisation issues across your site where pages fight for the same ranking.


The keyword cannibalisation report takes the top 20% of queries that your site appears for in Google, and checks whether each keyword has multiple pages ranking.

If a query has 2 or more pages from your site being displayed in the search results this could indicate 2 or more of your pages are competing against each other. Fixing this issue could really improve your ranking for that keyword.

Keyword cannibalization could be harming your efforts to rank specific keywords. Check out the SEO Testing guide on how to identify keyword cannibalization issues.

Striking Distance Keywords Report

The easiest way to driving more clicks from Google is working on your site’s striking distance keywords.

The striking distance keywords report shows high-value keywords just on page 2 or 3.

Optimising these queries is a great way to get an increase in clicks from a minimal time investment.

Check out the video on how to check your striking distance keywords:

By getting your target keywords on page 1 will get you a nice CTR improvement.

For more information check out the guide on how to identify striking distance keywords.

Content Ideas Report

The content ideas feature is amazing to find keywords at present you are not specifically targeting for at present but showing some impressions for.

As Google is already showing your domain for those queries unintentionally if you were to create a new piece of content for this it could meet the intent much better and start to rank on page one.

Check out the video on how to run the content ideas report of seotesting:

The query data Google Search Console has about your site is gold. Make sure you are making the most of it with our pre-configured reports to help you create, improve, add, and sometimes remove, the content on your site.

Accidental Keyword Analysis

Accidental keywords are queries your site appears for in Google’s search results but you are not necessarily targeting.

Check out the guide to accidental keywords where it can assist your SEO strategies for content expansion ideas.

If showing impressions for search queries you have not directly targeted on the page or it meets different serp intent then you can create new content to improve these rankings.

The feature in reports new keywords your site has just started ranking for over the past completed week.

Being alerted by these new search queries can allow you to progressively optimise your onpage to expand the volume of keywords you rank for.

new keywords on seo testing

As you review these new keyword ideas, you can click on the keyword itself to take you to the query details page for that particular keyword.

Here you can see the page that has been ranking for the keyword for the past week and make the decision to potentially include the keyword in the existing article in a new section, or create a completely new and separate article if different intent – often internal linking between the two.

For more information check out the new keyword idea feature on SEO testing.

Expanding Content with Questions Report

Find out which questions people are searching, that your site appears in Google for. This includes ‘People also ask suggestions’.

Often during keyword research, we focus on one or two-word phrases, but more and more people are typing specific questions into Google.

Google and more importantly users love to see these questions answered.

So which questions is your site appearing for?

Check out the video to show you all the questions your site appears in Google for.

A lot of these you might rank for by accident. You can find new questions to answer on your existing pages or find totally new content ideas. If you do accidentally rank for them – you can specifically target them and have a good chance of ranking well.

Keyword Usage

The keyword usage feature uses the most valuable data – queries, impressions, and clicks from Google Search Console.

It reads and analyses your page to provide you with information about the usage of keywords inside your content.

Allowing you to update your content better and faster than ever before!

In SEO you need to systematically upgrade your content according to what types of search queries generate impressions and clicks.

Showing for impressions for keywords and having this mentioned zero times on the page is an easy solution to upgrading your content because the distance between the keywords is an important ranking factor.

The relative placement of keywords in prominent areas of a Web page, including the distance between keywords in the visible text. Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text.

The keyword usage feature allows you to check pages keywords sorted by most impressions to see whether you have the specific phrase mentioned at all on the page.

If the keyword usage is zero then adding this will improve the keyword proximity which is the distance between keywords, or more importantly, how close together the keywords are within a section of text.

This video shows the step by step guide on how to find missing phrases you are ranking for using the SEO Testing Tool:

Being able to Identify Missing Keywords To Add Within Your Content is a great content expansion SEO technique.

New Keywords Report

As you grow your domain and Google improves the relationships between topics and keywords, your website will continue to rank for new keywords each day.

SEO Testing can alert you of all new keywords to allow you to regularly review these keywords that will help you find new topics and sub-topics that you can create content around.

When a full week of new data is available from Google Search Console you will get an email with the new keywords report.

Reviewing the new keywords will show up many that are already associated with current pages – but you’ll also find some keywords that make sense to address in new content.

Long Tail Keywords Report

Long-tail keywords are lower volume queries that make up for the majority of searches within the search engines.

Longer tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.

As these phrases are more intent focussed and less competitive you really need to be optimising for all long tail keyphrases connected to your niche.

Check out how to identify the long tail keyword content ideas using SEO Testing Tool:

Do not underestimate the power for optimising with long tails in mind because many queries might show zero search volume in 3rd party tools like semrush or ahrefs. When actually they receive thousands of monthly searches.

Organic Click Through Rate [CTR]

The easiest way to drive more clicks to your website is to improve the click-through rate for existing queries your site appears in the search results for.

GSC API can report pages with the ‘Low CTR By Query’ ratio.

If you filter all your search queries with under 1% CTR, then order the results displayed by impressions it will present you with the queries that get the most impressions and therefore the biggest return if you can raise the CTR by one or two percentage points.

Another great way to look at improving your organic click-through rate percentages is running a report to check the top queries missing from titles and meta descriptions.

In the report that is output, it then shows a warning icon if the top query in terms of impressions is not included in the page title or meta description.

Simply by including this top query in your page title and meta description could improve both position and appearance.

Check out the guide on improving your websites organic CTR percentages and the Serpstat CTR Case Study.

Rank Tracker

Keeping track on your keyword rankings is included within this SEO software suite.

As you add new pages look to track new keywords to see how your website responds to the topic of the keyword.

Regularly checking your biggest winners and losers is good practice with rank trackers so you can find potential problems on your website.

Recently we had a couple of amazing examples of why rank tracking can be essential for your search engine optimisation efforts.

  1. We found a set of keywords drop off the rank tracking completely – consistently ranking on the first page for many of these keywords we knew something was wrong or we had been hit by Google penalty. After inspecting deeper we realised our new technical SEO had actually blocked the bots from crawling a section of our website which is a major issue. But as the rank trackers picked this up we were quickly able to isolate the problem and fix.
  2. Our biggest page dropped off page one rankings – dropping off the 1st page of Google can see a significant drop in traffic and revenue. Recently a big keyphrase of ours dropped onto page two and the famous saying is “you can hide a dead body on page 2 of google because no one looks there”. So what caused this drop in rankings? As we investigated we found two of our best backlinks pointing to that specific page had been deleted. So we reached out to the blog owners to investigate why this had happened and luckily it was a mistake from the guest post owner who added these back in and thankfully the results returned.
  3. Set of keywords all ranking #1 within a topic – the rank trackers showed a sub-topic section of our site all ranked in position one for many terms. As we analysed this in-depth we realised because of the relevance in our backlinks and expert roundups Google seen us as the most authoritative source for information. I like to call this bypassing authority wall and when this happens any articles you write about on this topic generally gets put into results 1-3 in the search engines. We created a full content roadmap of the topic cluster and realised we were not covering 7 pages with different SERP intent so added these and it skyrocketed out traffic stats.

How To Set Up Tests

Setting up the tests are made very easy in seotesting dashboard.

SEOTesting have an article on how to set up and run new SEO tests within their tool.

Check out the video on how to set up SEO tests:

For more information check out the complete guide to SEO experiments.

Split Tests

AB split testing in SEO is crucial to debunk myths or test ideas you think could improve your ranking.

At you can easily set up a control group and test group of URLs so you can SEO split test the results over the same time period.

To run an SEO split test you take a number of pages that are of the same type and split them into two groups – a control group and a test group. Each of these pages should be getting impressions and clicks from Google’s organic search listings.

Check out the video on how to set up AB split testing:

For more information check out the guide on how to run SEO split tests.

Pricing Plans

Costs to maintain and run the tool are not too expensive because the GSC API is free to pull all the information from.

So as these features utilise the Google Search Console API for the data the pricing matrix is super competitive in price.

Check out the pricing plans below:

SEOTesting Pricing Plans

What Others Say

It is always good to ask other online entrepreneurs their thoughts on a tool and here was feedback:

  • “ is an essential tool in our stack for analytical SEO. We now use it for routines such as testing meta changes until we achieve significant organic CTR improvements.”
  • “ has become one of my go-to SEO tools because it does so much with all the valuable data hidden in Google Search Console. It’s the only thing that gives us the ability to use that data for keyword tracking, SEO tests, and quality testing.”
  • “As SEOs, we have a duty to test and implement strategies by data-driven results. SEOTesting makes the whole process of setting up various tests easy which help minimise any unpleasant surprises. And its nice to see those ranking boner graphs when tests go positive”
  • “ has enabled us to back up our hypothesis with hard numbers to prove the outcome we forecasted had the desired effect.”
  • “ has changed the way we approach client work. We save a ton of time tracking results and clients are happy as they can easily see results from our work.”


In the SEO industry, research, analysis, and testing are vital to any successful organic campaign.

When budgets are tight, but there is a need to continue generating demand, testing your tactics on a sample of content provides the utmost clarity in decision-making.

When budgets are generous, SEO testing helps ensure that no dollars go to waste and you scale as far as possible.

Nick Swan consistently seems to be improving the tool and is very active in SEO communities.

You can find Nick on Twitter and LinkedIn, or drop him an email on

With the pricing plans so competitive and the ability to carry out many SEO tests within the dashboard, it is a no brainer for marketers to use.

Sign Up For Free Trial

Finally, a tool which allows you to split tests SEO myths and check the results easily side by side.

Posted in SEO

Explanation to Jumps in SERPs

Many website owners and even SEO companies need to understand why rank transitions in the Google search results happen?

So, what is Google Dance? 

The Google Dance Algorithm is a popular topic in SEO Communities with many asking “Why Rankings Jump in the SERPs (search results) so much?”

If you are wondering why the rankings are improving and tanking in the search engines you need to understand everything in this article in full.

Why Google SERP Rank Positions Fluctuate?

There are a few reasons as to why your keywords could be jumping in the search results which are:

  1. Recently Built Some New Links – this article will explain the patents google use
  2. Not covering the topic on your page in its entirety and utilising latent semantic indexing keywords correctly
  3. Content Cannibalization – stop those conflicting web pages with overlapping content
  4. Topical clusters are more important than ever so checking your silo structure on internal links
  5. Link Velocity has slowed down or even stopped building links directed to your website
  6. Content Depth is lacking and you need to build more supporting documents to educate search engines you are the expert
  7. Backlinks have dropped off losing authority as link loss is a negative google serp ranking factor
  8. Your content is lacking quality. Check the most in-depth content guide to improving your on-page SEO
  9. The click-through rate ratios are low compared to the competition in the google serps position
  10. New backlinks have over-optimised your anchor texts in the web sites link profile
  11. Not utilising multimedia-rich content and optimising your images throughout your site
  12. The technical SEO is lacking on your website build with slow pages and bad site architecture
  13. The conversion rate optimisation is low and not sending positive user experience signals back to Google
  14. Old pages outdated as google loves the freshness of content to know it is recent and up to date for their google serp top positions
  15. Trusted signals coming from social with traffic entering your website from social media regularly
  16. Refreshed google ranking algorithm devalued your existing link building profile with penguin algorithm updates
  17. Gaps in your content that should be covered hence the reason content plan roadmaps are very important to cover the whole topic in its entirety

The list above shows many reasons as to why your website might have dropped in Google SERP Rank Positions.

There are over 200 search engine ranking factors but I feel this list is the main SEO SERP factors as to why your google ranking might have dropped dramatically.

Onpage Reasons Web Pages Jumping Up And Down

The jumps in the SERPs can be because of many onpage ranking factors.

I will try to cover these quickly and link to a more comprehensive guide to each ranking factor if you want to understand this more.

Site Audit

The first thing to do is carry out a site audit on sitebulb, screaming frog or semrush.

The semrush site audit tool has become the best audit tool in July 2021 as they have advanced their audits hugely recently.

Here you can register for a free site audit to check out how amazing it is.


Covering Page Topic In Its Entirety

If you are writing an article on a topic then you really need to cover the whole intent of the page.

Google will start to show your page for all queries on that particular topic and if the user signals are bad dramatically drop you in the rankings if it does not cover the intent in its entirety.

This video shows how you can still be ranking #1 for your main keyword on the page but the traffic to that post or page has dropped significantly because you have not optimised for all the secondary keywords Google would expect that article to cover.

As the video shows above, do not just focus on individual keywords. Try to scoop all the secondary keywords also that article should be covering.

Many web owners think they have been hit by a Panda Penalty to when traffic drops significantly. They initially get impressions and traffic for the secondary keywords that Google associate with the title. However as the topic is not covered, they lose this very fast. This causes the traffic to drop. when searching this in Google Search Console or third-party tools like ahref or semrush.

Treble Traffic Value

If you cover the page topic in its entirety you could treble the traffic value. In contrast to optimising only for the primary focus keyphrase.
Pro Tip: When ordering content for an article never give a word count to your writer but just say “cover the page intent in its entirety”. If it is a very precise article this might mean only 800 words of content written. In contrast, if it is a guide then this could end up being 6000 words to cover all the intent needed. Covering the secondary phrases is key to success and helps the article rank better for the primary terms.

Keep Building Links

The issue is many new individuals in the Search Engine Optimization industry or large growth hacking agencies fail. This is because when sites start to jump in the SERPs people stop building links to the site. They automatically presume the issue is on-page and stop the off-page link building until they address this problem. However, stopping the backlinks just brings your link velocity down and this can affect the website.

You should all know that the algorithm is not as advanced as people make out. It is very simple guys and you need quality content and backlinks. If you are not ranking on page one then you need more content and more links. Obviously, there are other ranking factors but the core algorithm works on this basis. So never stop building links because you certainly need to maintain link velocity to rank.

Recently Built Backlinks Google Dance Explanation

I recently read a post which highlighted the reasons why your backlinks are not helping the rankings to improve. In this post there was a vital source of information that linked to the Google patent. click here to view this patented system by google.

The patent abstract is:

“A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank.

The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.”

Once you have read this Google patent you will understand the algorithm is set up to have a two-pronged attack. This means that when you create search engine optimization techniques that might positively impact your rankings in the SERPs, it can carry out a negative result for a short period of time.

Google Dance Jumps

For example, if you build some authority links to your site which would be expected to improve the rankings, but your SERP position drops out of nowhere. Many people’s first response would be to panic and try to remove whatever they have just done in an attempt to get the ranking back up.

However, during this period you need to be patient and carry on doing your SEO strategies. Do not try to remove or tweak anything that looks like it has been bad for the site.

Patience Is Key

Being patient is key in July 2021. If in the time frame they lower your rankings, you start to tweak elements to recoup it back then as it is in ‘monitoring’ stage the big G will see you are trying to carry out SEO.

Algorithm changes occur regularly. Algorithm updates can alter your search results page, so it is best not to get disheartened.

If Google sees this and thinks you are trying to manipulate the search results they might decide to keep your site in the lower rank. This is why it’s vital not to panic if your rankings unexpectedly drop after you apply some new SEO techniques. If you start making even more changes and Google thinks your activity is suspicious, you could lose your rankings completely.

Since Matt Diggity published the article, this one has also been released explaining the same information so if you want to read further into this check out – 

Social Signals To Build Trust

What normal site has links built to it but then no traffic or social? The answer is simple – none.

If you are attracting links then they must have initially been on your site to think I will link to that as a resource.

So to help with the justification of your backlinks and building trust then read this article on purchasing social signals to help the health of your website.

Dropped Off Or Devalued Links

Another potential reason for your rankings jumping around could be to do with existing links dropping off. This could be expiring domains or even that Google has devalued a chunk of the internet.

This happens a lot and all the more reason to keep building fresh links to combat this. Just make sure you are choosing the correct anchor text because when links are dropping off I find many instances where over optimisation of anchor text comes into play. Read this article to be creative with future tense anchor text options.

Google Dance aka Random Ranking Factor

To quickly sum up the article, the Google dance is certainly real and is also known as the ‘random ranking factor’. So for growth hacking strategies make sure you understand this because Rome was not built in a day. Therefore you need time for your work to be calculated by the algorithms before panicking.

Feel free to contact us if you have any questions about the Google dance and why your search engine rankings are jumping up and down.


Test and monitor all the potential reasoning as to why before asking questions.  Is is normally really easy to see the problem. Do not panic and be patient to the ranking positioning and if you are in need of more enquiries for your business of clients then consider this zero risk supply of leads and white label to your customers because with a hands-off approach could earn you some serious money.

Google Com Search Algorithm Dancing

The algorithm dancing definition is seeing your website jump both up and down in Google search engine results page. People can become obsessed by individual keyphrases positioning instead of building out topic related to traffic growth.

Digital Workshop

I am personally running a new workshop at my office called the digital workshop that is going to run through all aspects of optimising your website. Or some might say manipulating the search results your website ranks.

Google Search Dance

Utilising the SEO techniques that rank well in July 2021 is key. So making sure your technical SEO is perfect as this is the foundations of your website. Then your content is long tail and you are utilizing LSI variations to keyword research.

The design of your site to improve CTR and lower bounce rate is huge onsite importance. Then lastly building backlinks to your site to give it plenty of authority.

Pro Tip To Take Away On Google Dance to Individual Keyphrases

Stop obsessing over tracking all your individual keyphrases. Stop monitoring semrush or google AdWords to check what gets you the most search volume. Instead just go after these phrases. But start to create a content depth website which goes after all the long tail around these phrases. Scoop up all those pennies and pick up the long tail variations.

Why do this?

  1. It will drive you traffic faster as easier to rank
  2. Long tail normally has more buying intent behind the searches
  3. It adds content depth to the website and supporting articles
  4. Gives more content theme around your main money keyword
  5. You can carry out link building to all these supporting articles and through silo power your money page
  6. The how to, what is type articles get more traction on social media shares which drives traffic

You need to look at all avenues to generate traffic to your sites, including link building and content optimisation.

Traffic is becoming more of a ranking signal and moving forward I can only see this playing a bigger part in the ranking factors. It is not easy and is a slog to do this but build your content depth up asap.

Common Questions Asked About the Google Dance

Here is a collection of terms asked or searched for when not understanding the google dance:-

  • Why is my web pages jumping up and down?
  • Why did my website drop in google ranking?
  • How has my google ranking dropped dramatically?
  • Why does my web page keeps jumping around?
  • Why does my site keep disappearing from google?
  • What to do when serps ranking jumping up and down in search engine?

All these questions are asked when they do not understand the google dance or random ranking factor. The truth is Google does not want you carrying out search engine optimisation because it would prefer you doing PPC and paying them for advertising on their platform.

Website Traffic Peaks and Troughs

The main reason for traffic to your website peaks and troughs is generally to do with fluctuations in the serp rankings.

But also bear in mind if you are just looking at traffic stats thinking your website has been penalised then it might not always be to do with rankings.

Some services are very seasonal so purchasing of BBQs is searched mainly in summer and de-icer products in the winter.

Holidays or special events can all affect your traffic levels so make sure when checking the peaks and troughs in traffic statistics then you understand weekends vs midweek might affect these jumps also to happen.

Costs To Fix The Google Dance SERP Positioning

The costs to fix and repair your google search engine results page (SERPs) rank positions will depend on a number of factors.

A full website audit both for on-page ranking factors and offpage will need to be researched and assessed.

The prices will then be determined on what work is needed to be carried out by an SEO Agency to improve your Google results.

Free Help on SERPs Ranking Jumps

Ok, so I have decided to help completely for free anyone having search engine results page ranking jumps in google.

The end of the day chaps you do not know what you do not know so make sure to ask questions in the comments below even just to reassure yourself.

This is because I want to gather a lot of testing through tweaks and therefore will give completely free of charge help.

Questions on the Google Dance

But before asking any questions please return here to the top of the page and read the various links for each of the reasons Why Google SERP Rank Positions Fluctuate? Because these links explain in more detail which possible ranking factor you might be struggling on.

In return I want you to comment on this article for some reason you might think your website is jumping in the search engine results page.

Get commenting and for a limited time, I will help you combat the google dance.

All SEO Related Posts

Check out the in-depth list of SEO posts.

The full list shows the various SEO strategies to help your online marketing knowledge grow fast in July 2021.

Posted in SEO

SEO Content Audit Guide

A content-heavy site needs an SEO Content Audit monthly.

Your sites’ obsolete or low-quality content may be one of the problems that generate a drop in rankings sitewide in the search engines.

The SEO Content Audit will show you how to identify the worst performing pages and the solutions to eliminate any potential panda penalties.

Without further ado, let’s dive into carrying out content audits to improve your website rankings.

Why Conduct a Content Audit?

The reason you should conduct a content audit regularly is that low-quality content can harm your whole website with Panda updates.

When improving the content of your website it helps with a mix of optimizing crawl budget, quality score, and user experience.

The original idea of a quality score comes from paid search, but the concept also exists in relation to a site’s link graph or brand combination searches.

For content, Google seems to measure the quality of all pages in its index and accrue it to a “domain quality score”.

“Low-quality content on some parts of a website can impact the whole site’s rankings. Improving the content of individual shallow pages into more useful pages could eventually help the rankings of your higher quality content.”

This abstract above is from Google and low-quality content on your website can affect all the keywords sitewide.

How To Perform a Content Audit

The best way to perform a content audit is finding your lowest quality content using this method

No content is ever complete and with progressive optimisation, you can always improve your content quality.

With on-page SEO, there will always be some gaps.

Conduct a content audit on a regular basis, and identify your biggest weaknesses.

A content audit lets you see what performs best, thus what’s to keep, what’s to improve, and what’s to remove.

This is a continuous strategy that is needed by white hat content marketers and is known as Progressive Optimisation which is constantly looking to optimise and improve your existing content. Those small tweaks compound sitewide and improve the whole sites rankings.

Progressive Optimisation needs to be your Onpage SEO Strategy

The main purpose of such a process is to improve the overall trust and qualitative services delivered to customers by the domain, optimizing all ranking signals, thus influencing crawl budget, Page Rank flow and much more.

There are many other ways to perform a content audit if you check out our SEO testing guide.

AhRefs Content Audit

AhRefs have a great video here on how to perform a content audit to create an optimisation strategy:

My go-to paid tool for online marketing is certainly ahrefs and they produce so many amazing tips and tricks on how to use their tool like above.

Domain Level Keyword Gap

The content audits keyword gaps at the domain level is probably one of the most important elements.

Topical SEO and document frequency around your niche is super important to get your brand past authority wall.

I will repeat the saying I now use so much and that is “If you are not willing to cover the topic in its entirety you are simply not ambitious enough” and all this will mean is you are lacking the pillar method supporting articles your website needs to rank better.

Page Level Keyword Gap

Content audits are not only needed at the domain level but also it is important to carry out page level keyword gap analysis.

Does the article provide a complete or comprehensive description of the topic? If not then get adding keyword gaps until it is the most comprehensive guide is where you need to be working towards.

If you are not ambitious enough to cover the page topic in its entirety then there is no point initially creating the page in the first place.

Bonus Tip: When you split your articles up into <h2> and <h3> subsections look at these as mini-articles within your main page topic and see if you can come up with clever little hacks to support this header and maybe add a <h4> within this section to cover questions or tricks to support these microsections of the article. Check this video out as I jump to the part of the video which explains the clever hacks to expand on your existing header tags.

Grab Those Featured Snippets

The Featured snippets, also known as the quick answer or knowledge graph, is essentially an area at the top of page 1 where the searcher’s query is answered right then and there.

The featured snippet is known as position zero in Google and understanding what key phrases you are not ranking for in your content audits is key as stealing these featured snippets placements could work wonders for your website’s traffic.

Here are great articles on How to Steal the Featured Snippet and Ranking in the Knowledge Graph Answer Box. The best knowledge bomb for stealing the position zero answer box is “Include a short answer to questions (maximum 42 words)” and do not waffle in your answers.

Now go and reverse engineer in AhRefs or in Semrush what key phrases your competition are ranking for in the featured snippets and go to steal it off them by improving the answers on your site to grab these knowledge graphs off them.

Content Pruning

Carrying out an SEO Content Audit for content pruning purposes is key to the success of your whole site’s ranking. Check out this statement made by Amit Singhal on Google Webmaster Central Blog:

“One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.”

Low-quality webpages on your site are known by many SEOs as graveyard pages or zombie pages. Usually they receive no traffic and Panda will deem these to be shallow pages. This, in turn, can affect your rankings across the whole entire website.

What is Content Pruning?

When it comes to websites, content pruning is the process of assessing your pages and deciding what value they bring. You can then delete any pages which bring little value to your audience. This could apply to any overlapping articles or pages which get no searches or clicks. For overlapping pages, you could merge the content onto one main article which provides value.

Using this method helps you clear up some of the outdated content which is no longer relevant. It also helps improve the standard of your pages across the whole site. Google values quality over quantity, so having fewer, high-quality pages is better than having lots of low-quality pages.

SEO Pruning with Semrush

Semrush have created a system where you can analyse the content which needs pruning.

The goal of this semrush step-by-step guide is to create a spreadsheet that tells you which URLs are underperforming, so you can prune them.

Panda and other Google algorithms have taught us that quality – not quantity – is the name of the game.

An effective approach to keeping quality high is “SEO pruning”: cutting off or editing underperforming pages to make a site stronger. You would rather have little but great content.

Content Pruning with Cognitive SEO

Cognitive SEO is another brand who know the importance of removing low-quality articles.

Check out the cognitive SEO techniques of content pruning to protect your rankings from Panda.

The guide shows you how to identify underperforming pages in Google Search Console so no need for third-party paid tools with this guide.

Neglecting jaded content could harm your website’s ranking! Check out the case studies on content pruning from experts cognitive SEO asked.

Benefits of Content Pruning

There are several benefits that content pruning can have for your site. Some of these include:

  • Boosting your overall site quality
  • Creating a better experience for users
  • Making the most of your crawl budget
  • Distributing link authority more efficiently

This process is something that you’ll need to keep repeating on your site. Pages which once served a purpose may not be relevant anymore. It’s a good idea to regularly go through and remove any articles which are no longer needed to ensure you only keep the ones which add value.

Update Content Regularly

The days of building content once and never updating it again are over. In this modern era of a dynamically changing algorithm freshness has never been so important. What constitutes as freshness?

Freshness can be a brand new page of unique content that indexes on your site. Freshness can also be small changes to the content on already existing posts that require the website to be re-crawled.

You see, all we’re trying to do is let Google know that we’re actively updating our website and our top pages are always getting better.

There are some niches where simply updating your existing content regularly can keep you at the top of the SERPs. There are others where that is just a small piece of the puzzle.

Key Takeaway: Get yourself into your Google Search Console and see what impressions you are getting on your page. You will find new keyphrases popping up and update your content to rank better for these. This is a great way of you constantly updating and more importantly improving your content.

The Pillar Method

The pillar method is where you create supporting articles to your website so you get your domain past the authority wall. If you are serious about ranking long term in Google Search you need to become an expert in the niche and cover the topic in its entirety.

A pillar is a tall vertical structure used as a support for a building. Just as the definition points out, all your main money pages should be propped up and supported by the pillar methodology.

Most people online want to get away from building a site into an authority because it’s easier and cheaper to just focus on a couple of pages vs a real content strategy specifically designed for growth and long term effectiveness.

Creating informational articles covering the whole topic with common How To, What Is, Why Does and Vs type information posts not only elevates your website as an authority on the subject but starts indexing you for a wider range of keyword related traffic sources.

Great Content Gets Natural Backlinks

If you create great content for your large pillar content these will naturally get backlinks to your posts.

Ok let me clear something up here I am not turning all white hat and saying write content and the links will come magically.

However, you can be very creative in how you write content which will attract backlinks simply because others will have to cite the source if you include stats, figures and factual information. Check this video out on Simple Trick Gets Us Hundreds of Backlinks Without Any Link Building:

Most bloggers pay thousands for other sites to link back to their content. But STATS GET LINKS so if you spend that extra time to correlate factual information, ask experts on law changes, fill the content with interest stats and promote this content many other bloggers will naturally cite the original source.

Overlapping Content

The bigger the website you start to build the more overlapping content you will start to encounter. Regular SEO content audits are needed to fix these problems.

We have an article specifically on content cannibalisation which runs through why this is so important to eliminate on your sites.

Check out this link if you want to know how to carry out an in-depth keyword cannibalisation audit or email where I can get one of my team to do this for you.

Here in Google guidelines, they say “Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?” and therefore telling you if the site has overlapping articles covering similar topics they need to be merged or improved to have a clear purpose.


Utilising TF:IDF and LSI into your content writing skills are key to feeding hummingbird the information it requires to be confident of the subject matter.

TF:IDF stands for term frequency vs inverse document frequency and is a mathematical equation to understand how often phrases are used on individual topics.

LSI stands for Latent Semantic Indexing and is utilising neighbouring keywords they expect to see on pages for certain subjects.

Check Readability Status

Readable content is incredibly important if you want your site to succeed both for ranking and conversion purposes.

Here is an amazing article on readability analysis that you should check out.

Below are a few things which can help improve the readability score of your articles:

  • Write shorter paragraphs and sentences – Smaller chunks of text are easier for people to read and understand. This also helps keep people interested and can reduce your bounce rate.
  • Use subheadings more effectively – Using H2s, H3s, H4s etc in your text helps break up the content and make it more digestible. These also help Google and users to understand the topic of your article.
  • Avoid using the same word to start consecutive sentences – This can make your content look repetitive and stops it from flowing as well. It’s a good idea to mix up your word choices and the phrasing of your sentences.
  • Use transition words to link your content – These are words and phrases like ‘therefore’, ‘however’, ‘for instance’ which help to connect phrases within your content. Using these creates a better flow to your writing.
  • Try not to use passive voice – Try to use active voice rather than passive voice to make your content more straightforward and simple to read.
  • Use your focus keyphrase in your introduction – Getting your main keywords in at the start of your content helps theme the page immediately. This shows readers and Google exactly what the article is about straight away.

The core reason you want to check your content readability status is to make sure you have broken down your sentences and paragraphs that are nice for your audience to read.

Content Entities

Get the Kevin Indig links on this.

In the video, Kevin Indig points out to check out the Algorithm Analysis In The Age of Embeddings which highlights many key factors to do with neural matching and distances related between topics to match content entities. And also Cindy Krum Understanding Entities which is a 5 page series around trying to understand how Google uses content entity and natural language processing.

Bonus Tip: Create yourself a wikidata account so that you can set up entities yourself to help promote your brands or personal information.

How to Check For Content Entity

To assess entities of a page, we can use Google NLP API, either through the API or by simply copying/pasting content into the demo feature on the landing page.

Google NLP Content Entity API
Google Natural Language Processing Content Entity API

The report you get back contains a couple of metrics but the one you should be paying attention to the most according to Kevin Indig is “Salience”, which measures the relevance of an entity in its context.

In plain words, Salience says how important the entity is within the text you analyze. So, focus on entities with higher salience within content that ranks well to inform your content creation and optimization.

Title Tags Attract Higher CTR

Title tags and meta descriptions need to be improved to attract better click-through rates.

The title tag acts as the headline of your article. Its job is to entice searchers to click through to your page.

Here are some ways to attract higher CTR for your pages:

  • Utilise power words for compelling titles
  • Add parentheses or square brackets to stand out from the crowd
  • Use curiosity to attract those clicks
  • Avoid title truncation and keep headlines short and sweet
  • Write for the searchers and do not keyword stuff
  • Make sure every headline on your website is unique
  • Hook the reader adding emotion to the meta titles
  • The most important keyword should be towards the left-hand side of the title.

In the SEO Content Audit you need to check the CTR of your pages and if it is low then start to look at improving your headlines to improve CTR.

Internal Linking

Internal linking is one of the most underrated SEO strategies in 2021.

Make sure you link to high-priority pages as much as possible.

You can see all of your site’s internal links in the Google Search Console. Go to Search Traffic → Internal Links.

Bonus Tip: Keep all internal linking relevant between pages and make sure anchor text feeds hummingbird what the page topic is about. Keep the anchor text wording broad to the topic and try to mix up the use of anchors as this is your chance to educate Google further the subtopics of the page you are linking to.

Image Optimisation is Keyword Optimisation

The images on your posts need to be selected carefully because they support the theme of the article.

You can use existing images that currently rank for your targeted keyword which will help the topic of your page.

You can actually rank stock images over the original source so do not be shy using an existing image rankbrain already understands to be your targeted keyword.

When running audits on your site then checking your image selection is also key to your content strategy.

Bonus Tip: If you use unique images on your site then Google does not yet understand what the image is (apart from your alt tag, file name, exif data helping them). You should also look to share the images and link to the images from relevant external sources. This then helps to rank the images for your targeted keywords. Ranking your images higher in the SERP actually, in turn, helps your webpage ranking it is embedded onto.

Content Overhaul

Over time your on-page needs a new lick of paint and the website content needs an overhaul.

“Winning with onpage is key in 2021 as backlinks value diminish. Progressive Optimisation by your editors with regular content overhauls is what makes a successful onpage audit”

Improving the overhaul quality of your content is a crucial part of SEO and check out four common mistakes made by content writers

The SEO Content Audit Guide you create in-house has got to look deep into these common mistakes and editors need to improve content regularly with progressive optimisation.

Analyse Content Audits Carefully

When you look to analyse the content audits you need to carefully consider your plan of action.

Here are 5 tasks which you need to decide on and create a plan in terms of priority once you have completed your content audit:

Create New

Creating new content to support your money pages and starting new services to be added to your site will boost your website impressions.

If creating new articles make sure to internal link to relevant pages and also get relevant blogs to link to yourself.

The image below shows the supporting documents are the roots to the success of your money pages. You cannot just write about transactional keywords and expect to rank. Understand the 3 types of keywords and cover all these in your blogs.

Cover The Topic In Its Entirety With Topical SEO Supporting Content
Cover The Topic In Its Entirety With Topical SEO Supporting Content

Document Frequency to cover the whole niche in its entirety is important to get past authority wall.


If your content is underperforming, you’ll want to improve it.

Google wants to rank quality so with progressive optimisation always strive to improve your content.

Editing, reworking, rewriting and updating your existing content to improve the quality is crucial to get out any Panda penalties.

Leave Existing Content

The post is performing well, no changes are needed.

Some articles which rank #1 are just better being left because amending content can play around with rankings due to the random ranking factor.


Sometimes, you might have more than one piece of content for one topic (it happens if your content is not well organized). It’s usually best to merge and combine these together into one best version.

Merging pages with overlapping content is great and will help your overall health of the domain.

You need to make sure that you 301 redirect the old URLs to the new one.


This is the last priority because deleting the posts completely in my opinion usually is not advisable.

The reason I think deleting is last resort is that surely it was created in the first place with some purpose. So maybe you could improve or look to merge with existing content and 301 to a newer post.

As Google Panda quality scores your onpage content then you need to be making sure these low quality or thin content are not pulling your whole site’s rankings down.

“Google Panda algorithm collects its data at the page level, it will impact the site at the host level”

The time I would completely delete the posts is if the information is no longer true and you do not have anything closely related to this topic to combine with.

Remove Low Quality Content with Content Pruning
Remove Low Quality Content with Content Pruning

I would prefer to remove old low quality that is pulling down the quality score than keep as it is. But usually, there is a way to improve or redirect.

Scaling Content

Here are the steps you need for scaling content with Progressive Optimisation:

  1. Carry out in-depth keyword research trying to cover the page topic in its entirety
  2. Use keyword clustering tools like keyword cupid to segment what keywords go on which pages
  3. Send the keywords, questions and content brief to your freelance writers 
  4. Check the content returned is factually correct before uploading (as freelance writers will make some factual errors – this is common)
  5. Upload the content by editors who can look to tweak keyword densities, load in some LSI variations and format to balance HTML to text ratio
  6. Add relevant images, videos, internal links and authoritative outbound links to support your content
  7. Publish and get your team to share everywhere your ideal audience hangs out to give optimum exposure to your article
  8. Return in several weeks for progressive optimisation – and go through this SEO Content On Page Guide

These steps are what works best for me. However, there is a strong argument to say you only should have an expert in the niche writing the content. But this becomes very expensive and although it sounds ideal it is not practical financially.


Expectations of content being written by freelancers are too high when you want the content to rank in search engines.

There are two variations of writing content – one for the readers and one for ranking.

Your job is about trying to combine the two together to fulfil both variations but this cannot be done by freelance content writers in one hit.

This is where your processes on having an SEO Content Audit Guide is key.

“Niche research, keyword research, audience research, SERP analysis, competitor analysis. Measure twice, write once!!”

If you do not expect the world from your first draft (obviously your freelance content writers need to return no spelling mistakes or grammatical errors). Then this will help you scale content creation and not suffer from not taking action because you are allowing perfect to get in the way of good causing analysis paralysis.

Then understanding Progressive Optimisation is needed by your editors. The editors are the ones who can improve the factual information.

They can then strategically improve the nicely written content (for the user) to rank better with carefully crafted on-page techniques.

A huge advantage to having editors in your team is the ability to find accidental keywords during the progressive optimisation process. These are keywords you did not even know received search volume and you had not optimised for but was starting to receive impressions or clicks for.

All Content Related Posts

Check out the in-depth list of content posts.

The full list shows the various SEO strategies to help your online marketing knowledge grow fast in July 2021.

Keyword Clustering

Keyword Research has been made easy to carry out because of amazing tools like ahrefs and semrush.

But segmenting these keywords to determine what pages need writing can be tiresome and time-consuming.

Many SEOs fail when carrying out their content roadmaps because:

  1. One web page can rank for multiple keywords, but too many SEOs create pages targeting multiple intents
  2. Old school SEOs create one page per single keyword and this causes competing pages for the same keywords

Finding the right balance to meet the searchers intent behind the query will create you amazing content roadmaps.

Understanding the one page for one corpus is critical to your SEO tactics.

Are you still carrying out the keyword clustering manually or using an advanced AI tool to do the heavy lifting?

What Is Keyword Clustering?

Keyword clustering is segmenting keywords into clusters relevant to the search intent.

SEO specialists cluster phrases after keyword research is carried out into small groups.

The small groups of keywords are what determines the pages you need writing on your website.

“Using a Keyword Clustering Tool will gain you a significant advantage over your competition and optimize your on-site page architecture to align with what Google wants to see”

You are removing the guesswork on whether some keywords needs to be on its own page or added to an existing. The keyword clustering utilises the SERPs to determine this answer and means you are following what Google wants to see on your pages.

To achieve higher rankings in the SERPs you need to create topical articles around the whole topic of your site.

Keyword Similarity

Use SERP Overlapping to find phrases with similar search results helps to create a list of topics and phrases that should be included in an article.

That’s called keyword similarity, and it refers to the number of the same results in the SERP.

This research technique allows us to diagnose users’ intentions and to discover great content ideas.

There is an awesome side-effect, too — we narrow the number of relevant threads and keep proper relevancy to the main keyword and topic.

Goodbye Single Keyword Research to welcome the New Era of Topical Optimisation

The on-point list of long-tail keywords is another outcome of this kind of approach.

The appearance of phrases with many words in the content allows ranking not only for the main keyword but a wide range of relevant, converting, and attractive long-tail terms.

You can rank for more keywords with the same amount of content!

Best Keyword Clustering Tools

Keyword clustering can be a fully automated process performed by keyword clustering tools.

From our research here are the best keyword clustering tools:

  1. Keyword Cupid
  2. Cluster AI
  3. Serpstat KW Clustering
  4. Topvisor Keyword Сlustering Tool
  5. SpySERP Keyword Grouper
  6. Keyword Clarity Grouping
  7. SE Ranking Keyword Grouper
  8. Surfer SEO Cluster Tool

How does Keyword Clustering work?

Keyword clustering is based on the search results that a search engine shows for a certain search query.

Some tools like keyword cupid base their results on the top 100 with a weighting system applied.

The general algorithm of keyword clustering includes four steps that a tool completes to cluster keywords:

  1. The tool takes keywords one by one from the list and sends them as search queries to the search engine. It scans the search results, pulls the ten first search listings, and matches them to each keyword from the list.
  2. If a search engine returns the same search listings for two different keywords and the number of these listings is enough to trigger clustering, two keywords will be grouped together (clustered).
  3. A minimum number of matches in the search results that trigger keyword clustering is called the clustering level. The clustering level is customizable, and most tools allow changing it in the settings prior to the keyword clustering.
  4. If a tool finds no matching URLs on the first page of the search results, these keywords are sent into a separate group.

Apart from the clustering level, there are also different types of keyword clustering that affect the way all keywords within one group are linked to each other.

The type of keyword clustering can be set prior to the clustering also.

Keyword Clustering Level Settings

As clustering levels is customisable then what is the best level to set in the settings?

The keyword clustering tools allow changing it in the settings prior to the keyword clustering.

The clustering level affects the number of groups and keywords in the group after clustering.

Higher Clustering Levels

The higher clustering level (7-10 matching results) produces more pages to write with fewer keywords in every group.

This happens due to a minimum chance to have 7-10 matching documents on the search results page.

It would need to include almost all pages in the SERPs for both searches which is unusual.

Having higher clustering levels can yield incorrect groupings and you could end up writing two pages on a very similar topic causing content cannibalization issues.

Lower Clustering Levels

The lower clustering level (1-2 matching results) produces fewer pages to write with a lot of keywords to cover on the singular web page.

This happens due to a high chance to have 1-2 matching documents on the search results page.

Having lower clustering levels can yield incorrect groupings and you could end up writing one-page covering multiple corpora (not matching search intent).

Perfect Clustering Levels

The perfect clustering levels for grouping keywords is 3-10 matching results.

You are now getting enough different groups with a higher quantity of keywords than the higher clustering group.

There is a debate on the settings whether to tweak the lower number to the 2 or 4 figure.

Google Is Not Always Correct

Google is still stupid comparing to an algo but all in all, we are trying to rank for a machine, so structuring content and queries around it make more sense than following our own bias.

Google isn’t always right and to rank sometimes you might have to follow google SERP

The thing is that a tool can only show the door, it will never be able to open it.

So a user who interprets the world is always needed, that’s why a keyword clustering tool is never going to replace a skilled SEO.

It’s only meant to help to make sense of the initial organization of the groupings.

Why Create Topic Clusters for SEO

Covering a topic in its entirety is what gives you the expertise in Google eyes.

If you cover all topics related to a subject you are showing to search engines you understand everything within this niche.

Creating topical clusters is what gets you past authority wall so the minute you publish a new article on that particular topic you jump straight onto page one as passed the EAT guidelines set out by Google.

This video shows nicely the importance of creating topic clusters for SEO:

Instead of optimising your website for single keywords, focus on building the site out to dominate a topic in its entirety with multiple pages and blog posts.

Each page or post will target a tightly correlated group of keywords, but all built around a slightly broader topic.

That gives you a chance to dominate a topic through multiple related pages, each focused on specific visitor intent.

That’s tough to beat because you are correlating content to a page level but creating the clusters to become the expert in the whole topic area.

Keyword Collection Techniques

The keyword clustering tools only group together keywords you load in so the keyword collection techniques are very important.

Here are the best techniques to capture keyword collection:

  • Google Search Console Query Data
  • Ahrefs to analyse competitor organic keywords
  • Semrush to search a broad seed topic
  • Answer the Public to pull in question-based phrases
  • People Also Ask
  • Google Suggest Autocomplete

Collecting the dataset of keywords from the techniques above will cover the topic in its entirety for your grouping to create a list of topically related articles.

Performing an opportunity analysis objective is to export every possible keyword closely related to the niche you are targeting.

How To Perform Keyword Clustering

Here a few ways to perform keyword clustering.

Manual Clustering Process

The manual clustering process is:

  1. Carry out keyword research into a huge list
  2. Assign each keyword into a group
  3. Split up the groups into content hubs

If you know the niche very well and understand the intent of the searches this is a very accurate method.

The problem is it is not scalable and you need to be an industry expert to be able to carry out this manual clustering process.

It is vulnerable to human error and not clustered based on Google algorithms.

Semantic Clustering Process

The semantic clustering process uses various methods on comparing words in the target keywords.

The keywords are grouped based on semantic commonness which is similar to the Levenshtein method.

In information theory, linguistics and computer science, the Levenshtein distance is a string metric for measuring the difference between two sequences.

The semantic is certainly scalable and ok for an initial grouping exercise.

The problem is that it’s not accurate and clusters phrases together which might be close in linguistic search strings but could have completed different intent and belong in a different corpus SERP intent.

Examples of where the semantic clustering will fail is grouping together phrases like “running shoes” and “running socks”. In semantic commonness, you can see why these will be grouped together.

But within Google algorithms clustering this will bring a completely different set of results because almost closely related they will have totally different intents in the search.

Similar SERP Clustering Process

The similar SERP clustering process is based on Google algorithms to help cluster your keywords.

The search term is searched and compares results in the search engine results pages for overlapping results.

This is next level compared to manual or semantics because it is much more data-driven by using Google algorithms to find this grouping.

The problem with this method is what settings do you allow with splitting the pages (two results overlapping, three webpages to overlap or more?). And if you choose three search results matching then will this take into account the positions like if it ranks in 8,9,10 but all the others in better results 1-7 are different then should this be grouped?


In SEO the term clustering is a group of keywords you can rank together on the same webpage.

Manually trying to work out keyword intent is failing us all.

SERP intent is so important and beats out keyword intent.

Keyword clustering helps to see concepts behind keyword strings

You’ll spend hours identifying and mapping keywords, but if you don’t take it one step further to find SERP intent, your content might never rank.

Keyword Clustering tools will provide you with the following goals:

  • Understand every page you need to create, matching Google SERPs intent
  • Complete years of keyword research mapping out within an hour
  • Allow staff with minimal knowledge to do keyword research and content planning effectively
  • Reduce keyword research and search intent errors by using Google itself

SERP intent will let you know exactly how to target that blog post to match what Google wants to rank.

The keyword clustering tools can organise and segment the grouping of words to match the search results for what pages you need to write.

Clustering FAQs

There are many questions related to clustering below.

Do Off-Topic Clusters Affect Your Other Content Hubs?

Michal from Surfer SEO believes off-topic articles can affect your main money terms.

But if that’s the case how can sites rank for multiple topics?

Like affiliates rank for garden tools, men’s shavers and then televisions.

Or do you think what might be happening is google gives your domain a CONTENT OVERALL SCORE? Like it does “domain authority” for links.

Then if you go off-topic that’s fine as long as the content is high quality and you cover that whole topic.

But if you add content that’s not ranking it can lower your overall DOMAIN CONTENT SCORE?

I’m just trying to get my head around how some off-topic pages can affect other well-written articles in a different cluster.

I would love your input on this interesting statement here.

Posted in SEO

Content Expansion

Trying to get your pages to rank for as many different phrases relevant to the corpus it’s in is key to growing your organic traffic.

When looking to grow your traffic online many people think Content Expansion is just adding more articles to your website.

Although adding more articles is expanding your reach for keywords to be ranking then you will be surprised by how many more phrases your existing content could start to rank for by expanding on the page level gap analysis.

The new Information Gain SEO Google Patent is a clear statement to all SEOs to provide additional value to your content, your competition is not talking about.

Types of Content Expansion

There are several ways in which you can expand the content reach on your website:

  • Domain Level Gap Analysis – Checking what pages your domain is missing
  • Page Level Gap Analysis – Checking what headings your page is missing
  • Heading Level Gap Analysis – Checking what phrases your header section is missing

Let’s dive deeper into each of these content expansion methods.

Domain Level Gap Analysis

When looking to become an expert in a topic you need to make sure you are covering all the articles needed on the subject matter.

Cover the whole topic in its entirety at a domain level (create all pages relevant to the top-level topic)

If you are not covering the whole topic in its entirety you are simply not ambitious enough to dominate your niche.

Creating a content plan roadmap as part of your keyword research is crucial because this is where you will map out the pages to meet the search intent.

Keyword research using ahrefs or semrush is the easy part but then mapping out what pages these keywords go onto is where the fun begins.

The keyword clustering to match the SERP results is probably one of the most important factors in a site winning or losing in the SERPs.

The key here is to try and cover every single article on your website from information posts, pillar posts to transactional pages.

Page Level Gap Analysis

When looking to become an expert in a singular subtopic you need to make sure you are covering all the information needed on the subtopic query.

Cover the whole topic in its entirety at a page level (is your article the best / most informative out there)

If you are not covering the whole subtopic in its entirety you are simply not ambitious enough to dominate for the given search query.

Looking to thoroughly analyse and research the subtopic on your page is what will get you #1 rankings.

Progressive Optimisation at a page level is one of the easiest ways to grow your site’s traffic.

Heading Level Gap Analysis

When looking to become an expert in a very specific section of a topic you need to make sure you are covering all the information needed on the specific query.

Cover the whole query in its entirety at a heading level (is your paragraph the best answer to your H2)

If you are not covering the whole query in its entirety you are simply not ambitious enough to dominate for the specific search term.

Is each section of a page the best content on the internet? Can we rank #1 for every h2 by supplying the best information?

Google has now released a statement to say they are releasing google passages where if your heading section content is the best answer to the search query they will start to rank these passages no matter how powerful the whole page is.

Google will begin passage-based indexing later this year for English languages. It is a ranking change, not an indexing change. Passage-based indexing updates. “Very specific searches can be the hardest to get right,” said Google, “since sometimes the single sentence that answers your question might be buried deep in a web page. We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.”

It’s important to remember if you change the query you put into SurferSEO SERP Analyzer this can help you expand missing phrases to get onto the page for each specific heading section.

Try to look at ways to write concisely to grab the featured snippets for every H2 or H3 on your pages. Check this video on how to write the content as directly as possible under the subheading.

Can you honestly say you have explained the h2 header information the best you possibly could? If no then expand the content until you say this is the best answer in a concise writing style.

Content Expansion Techniques

From our research, here are the best content expansion techniques so you rank for more keyphrases in the search engines:

  1. Adding more images (helps you rank keywords in image search to expand your reach)
  2. Adding a video (helps rank in google videos, youtube and web search to expand your reach)
  3. Add subheadings the top-ranked sites have you are missing
  4. Add PEOPLE ALSO ASK questions to pages and answer them with the most concise answers
  5. Run google suggest “KEYWORD_space_*” to check what phrases show and get these added to your articles or create new for them if different intent
  6. Run MarketMuse Questions audit to add in missing questions that are being asked online
  7. Run MarketMuse Compete to add in missing topics to the articles
  8. Run Surfer SEO audit to add all missing phrases and NLP entities to the articles
  9. Paraphrase great sources of content and cite the source with external links to reference your information
  10. Look for internal link prospects to and from the webpage

Missing Subheadings Using SEO Minion

Steve Toth at SEO Notebook recently gave an amazing strategy to do content expansion at a page level here.

I added 200+ clicks a day to two existing blog posts (just to prove it wasn’t a fluke).

  1. GSC: find a keyword with the highest clicks and impressions. In both cases, we were average position 2-3.
  2. Google the keyword and open all 10 pages in separate tabs. Note the headings (I use SEO Minion Chrome Extension to scrape them).
  3. Dump them all into a spreadsheet, filter by H2 and H3.
  4. Now compare them to the headings you already have and select 3-5 topics that you haven’t covered (check the volume or use intuition).
  5. Rephrase those headings and write 200 words for each of those topics, I make them H2s.

I even stuck these new sections at the bottom of the article and it still worked.

The build-out of a bunch of post-publishing optimization processes can grow your organic reach for existing articles 10 fold.

Missing Subheadings Using AhRefs

Here is a video to show how you can do this using the Ahrefs Chrome Extension:

Keyword Usage Missing Phrases Using Google Search Console

Google Search Console has the most valuable data of your search traffic with information on queries, impressions, and clicks to your website.

You can get the information you need to rank straight from Google Search Console to then optimise your content better with progressive optimisation.

The SEO Testing Tool allows you to connect to the GSC API and shows you phrases you are ranking for but it is not even mentioned on the page:

Being able to Identify Missing Phrases To Add Within Your Content Using SEOTesting is an amazing content expansion SEO hack.

Why is Google Search Console amazing for Content Expansion ideas?:

  • Shows impressions for phrases your page is showing up for which might not even be mentioned on the page yet
  • Shows clicks for keywords to your page which might be the wrong page and got to create a new post for a different corpus query
  • Shows content cannibalisation issues where a few URLs are showing up for the same keyphrases
  • Brings to your attention queries that you never came across in your keyword research studies

Imagine having a system where within your dashboard on WordPress you can be informed about queries you show up for that are not even mentioned on a page?

Well, this is now available by Dusan who has created a plugin called and here is my Impressionz Review on why we included this to our post-publishing optimisation SOP processes.

Using People Also Ask Questions

People Also Ask are questions that Google is telling you gets searched and is related to the query you have just searched.

So adding these PAA questions into your content is a great way to expand the content on your website.

Once you have exported all the questions to ask and answer on your website then matching those to meet the SERP intent is important for it matches the one page for one corpus strategy.

You are probably wondering how can we scale the PAA content expansion with slick processes?

SEO Minion has become my go-to SERP extraction tool as of late. One of my favourite features is the People Also Ask extraction.

It’s better than a lot of the other tools I’ve used because it doesn’t just get the question, it gets:

  • The question
  • The snippet answer
  • & the URL

That last one, the URL is the key to this next hack. Just follow these steps set out by Ste Toth.

In short, put “what is” in front of your keyword and you will generate lots of people also ask questions.

Trigger People Also Ask Queries

After you’ve installed SEO Minion chrome extension look for it on the right-hand side of the SERP:

SEO Minion PAA Extraction

Once you click to go the PAAs will start expanding like mad.

After it’s done you will have 200 questions, snippet answers and URLs in a sheet.

Work through the 200 related questions and decide whether to add into existing articles you have at present to expand the copywriting at a page level. Or if there is new SERP intent you have not yet covered then create a new post to cover this topic.

Check an example here explaining the process to my team to expanding content for questions and answers topics:

Most of the time the People Also Ask questions are going to show zero search volume and I can tell you that many of the blogs I have has 0 search volume for the PAA, but still brought in a massive amount of traffic.

Using Google Suggest

Google Autosuggest Suggestions are a vital way for customers to get the exact search that they want, but what if we told you that you can use this feature to help improve your content?

This tactic of adding an asterisk to trigger keyword stretching helps massively with content SEO and keyword stretching SEO.

Another way of using the Google Suggestions as you type your search query into the search bar is to carry out the alphabet soup method.

The alphabet soup technique is great for keyword suggestions to expand on your content and this video shows a tutorial on how to carry out the alphabet soup technique utilising the Google Autosuggest.

Using Quora for Content Expansion

The clever trick for using quora for content expansion is to do the following:

  • Type into google “ topic” to look for blog ideas you might not have covered
  • Type into google “ keyword” to look for keyword ideas you might not have covered on your specific article

Quora is a question-and-answer based website where questions are asked, answered, followed, and edited by Internet users, either factually or in the form of opinions.

The Q&A style website brings up some amazing ideas that generic keyword research would not bring to fruition.

Using QUORA helps you to grow the volume of keyphrases relevant to your topic that traditional kw research methods might not have picked up.

Using Grow Keywords

Grow Keywords lets you find keywords idea quickly.

Do your long-tail keyword research the fun way.

Using allows you to expand keywords once you have submitted your seed keyword.

The options available in growkeywords from your seed keyword is:

  • Find Relevant Questions
  • Comparison Search Queries
  • Append New Keywords from Autocomplete

Whats Others Say

As content expansion starts to become an essential part of progressive optimisation in SEO here is what others say on expanding content ideas:

Moz Using From Prompt to Paragraph

You are tasked with getting great content written well and quickly.

You are not an expert in the field but need to somehow find a solution to write expert-level copywriting.

Great content can seem out of reach but if you use the “from prompt to paragraph” method in this video you can systemise how to get expert-level copywriting.

Setting the foundations on the first draft will benchmark all items needed to be mentioned on the page.

Then with progressive optimisation, you can expand parts of the article to become more in-depth when researching the subtopics.

Income School Starting With Lame Tips

Income School recommends just getting started with very basic tips that are obvious to the topic. But then expanding on each of these tips to drive great insights and data to back up why these are important.

Check out how to get started with content briefs with the prompt to paragraph style strategy.


Marketmuse provides great content briefs and questions for new articles to be written.

This video shows how you can expand content from initial heading ideas to large chunks of information surrounding the initial h2 heading.


Write up on every possible subtopic to do with your niche so there are many articles internal linking and creating a nice silo structure throughout your domain.

Can your page rank for more phrases than it currently is on the same corpus set of words?

Expanding the content to be the most in-depth informative post will get the readers to stay on your page longer.

User experience on your pages is important so it has got to match the intent of the search query!!

Treat each subheading as its own article and ask yourself is this the best piece of content to deliver the information on the internet – if no then improve it.

Striking Distance Keywords

Striking Distance Keywords is an easy way to boost in clicks from Google.

Working on a site’s striking distance keywords is a great way to get an increase in clicks from a minimal time investment.

As the keyphrases ranking is within “striking distance” of hitting the top spot in the SERPs you should focus your attention on these.

Are you making the most of improving the rankings to your current striking distance keywords?

If not you are leaving money on the table with what should be easier to attract more clicks as you are almost there in the top rank positions.

What is Striking Distance Keywords?

Striking Distance Keywords is the search queries where you are close to ranking on page one.

The idea behind Striking Distance Keywords is that they’re in striking distance of your goal in getting your keywords into the top 10 of the SERPs.

Go about a simple system to boost the search queries within a touching distance of attracting clicks over the course of a couple weeks — not months, not years. These terms a quickfire way to win for more phrases to be ranking to the top of Google.

How to Identify Striking Distance Keywords?

The best way to identify Striking Distance Keywords is by using one of these online visibility management platforms:

  1. SEO Testing Tool
  2. SemRush Tool
  3. Ahrefs Tool

The online visibility management platform tools will allow you to filter the terms you rank for on page two or three in the SERPs to create the best opportunities for you get those quick wins.

Let’s dive in on how to identify the striking distance keywords on these tools.

SEO Testing Tool

Here is the best way to identify striking distance keywords using SEO Testing:

SemRush Tool

Here is the best way to identify striking distance keywords using SemRush:

AhRefs Tool

Here is the best way to identify striking distance keywords using AhRefs:

  1. Load your website into site explorer search bar
  2. In the left column select organic keywords
  3. Now all your keywords are being shown you rank for then filter position from 10 to 30

The image below shows a screenshot of the process above.

Ahrefs Striking Distance Keywords

Now you will have a list of all organic keywords your website ranks for in positions 10 up to position 30 in the SERPs.

These organic queries are known as the striking distance keywords because are within a striking distance from hitting the first page of search engines.

How To Improve Striking Distance Keywords

The best ways to improve striking distance keywords are:

These tasks above are a quick win strategy to boost your clicks for your target money terms.


With 70% of the clicks going to the top 5 results you really need to break into this bracket.

If you are not too far away from breaking within the top five results in the search engines then concentrating some time to nudge these pages up will yield you the highest return on investments and time.

“You can put in a little bit of work, for a whole lot of benefit”

You need to spend special attention to these strike zone phrase opportunities because you are already indexing for the terms and just need that final push to break through into the big league where it will drive clicks and revenue.

Posted in SEO

SEO Case Studies

Learn how SEOs in virtually all industries find ways to scale their organic rankings online.

Within the SEO Case Studies, you will learn the best practices from some of the highest-earning affiliates and hopefully be educated with some knowledge bombs.

Before we get started with the long list of search engine optimisation case studies below I want to offer a chance for the community to promote themself here.

This article is new and the case studies will start to be added continuously throughout 2021 with a step-by-step walkthrough of how results were achieved.

Do You Have Amazing Results to Showcase?

If you would like to create a case study to showcase your amazing results I am willing to let you add your project.

To qualify and have your case study added you will need to provide a well-written record of research into the development of your project and timeframe.

Within the article, we would want clear examples and results to back up your amazing results.

In return, I am happy for you to promote any services you used and self promote yourself (just as long as your results have specific traffic boner growth).

Successful SEO Case Studies

From our research here is a list of successful SEO case studies:

Promote Your SEO Services

Another reason for this cluster of articles we are creating is to help the wider community promote their services.

Do you have a service you want to promote and get us to test this on some case studies?

At Fatrank the team heavily invest in digital assets and always looking for ways to scale their content roadmaps and test the best gigs available.

So if you have any of the following services you want us to test then message us and we can trial your work:

  • Content Writing (preferably written in Surfer SEO Content Editor)
  • Guest Post Placements (preferably traffic, highly relevant and low OBLs)
  • Niche Edits (super authoritative links)
  • Tier 2 Backlinks (sending power to our high DR tier one links)
  • Website Audits for site speed, technical errors and indexation
  • Content Audit to some of our larger sites
  • Domain Vendors so we can look to acquire websites for 301s
  • Any SEO Tools we should be using additional to ahrefs, semrush and keyword clustering tools

We are always happy to test and experiment with new gigs and services.

If we use your service and see traffic boners we will make sure the tool or service is mentioned in the SEO case studies.

Looking For An Opportunity

If you think you have what it takes to scale a profitable affiliate site but need some guidance or investment?

In July 2021 we are looking to take on some partners and willing to take