LinkResearchTools Review

LinkResearchTools is a unique solution on the market as it unites a distinctive set of backlink analysis data.

Recover, Protect, Learn and Grow your SEO with LRT

LRT is seen by many affiliate marketers as the go-to tool for disavows in checking the toxicity of your backlink profile.

But instead of being reactive to spammy backlinks why are so many businesses not using LinkResearchTools for proactive measures?

Save money not buying high risk and low trusted backlinks from your link sellers?

Save money not buying high risk expired domains for your 301 acquisition method?

Save time having to disavow the niche edits, guest posts or spammy backlinks you bought from a link building company?

Add additional checks to investing in digital assets from your preferred domain vendors like ODYS?

Can LinkResearchTools be the key component your company uses to vet whether you place the link in the first place?

Let’s dive in to see what LRT actually does and whether you are missing out by not having this in your SEO suite of tools.

Which SEO metrics should we use in link building?

Are Ahrefs DR and Moz DA good link building metrics?

Which metrics should we use in link building?

Are domain-based metrics like DR and DA problematic and misleading?

What is the best possible way to verify links in link building?

Check out this video to see how you should analyse the strength or weakness of backlinks.

Domain-based metrics try to measure the SEO strength of a domain based on a collection of attributes for all its sub-pages.

A link is never a domain linking to a domain or a folder linking to a folder.

A backlink is a source page URL linking to a target page URL

The SEO metrics in link building should always be analysed at a page level and not at a domain level.

Domain-based metrics are not able to indicate the quality of a single linking page by definition.

The Secret Signals All Link Building Companies Will Not Tell You About

Link building companies want to make their jobs as easy as possible to place backlinks for their customers.

Why would link builders want to over complicate their work by adding additional checks in place if the buyers are not asking for this?

Within the SEO communities, all link prices seem to be based on DR metrics given by ahrefs tool and this so flawed.

Domain Rank (DR) can easily be manipulated to high scores and should NOT be the primary standard set out by link buyers.

The link buyers should demand so much more than a third party tool metric that measures the strength of the domain as a whole.

A backlink is a source page URL linking to a target page URL so why are we basing our backlink checks on domain scores only?

Here are the secret signals you should be demanding from your link building company:

  • Link RelevanceIs the site (overall) relevant, or does it have relevant categories? What about page-level relevancy?
  • Location of the Link – With the reasonable surfer patent is the backlink placed contextually in the main body (high up the page)
  • Source Page has Useful ContentIs the site professional and does it produce quality, well-written content? Or, is it just guest post spam?
  • Domain TrustDoes the site have the potential to drive relevant referral traffic and look like a trusted site?
  • High LRT Trust
  • Low LRT Risk
  • Natural Anchor TextDoes the site and its posts have a lot of bad anchors (viagra, casino, etc) or content containing these things?
  • No SpamDoes the domain have a decent, varied link profile, from real sites, or is it propped up by SPAM and low-quality links?
  • Nofollow links – Does the domain have a nice blended mix in the link profile
  • Domain Rankings / TrafficIs the site getting a decent amount of organic traffic? More importantly, is that site on an upward growth trend, static, or is it declining, and by how much?
  • Page Rankings / TrafficDo the individual posts on the site rank for anything decent? Also, do any of these posts get traffic?
  • Low Outbound LinksHow many links per post on average do individual posts have to point to external sources? Are competitor links injected on the same posts, too?
  • Check robots.txtAre the individual posts or subfolders/subdomains disallowed in robots.txt?
  • Crawling & Indexing – Do new posts on the site get crawled and indexed fairly quickly?
  • Silo / Internal LinksIs the site linking internally from the primary domain to its individual posts where links are placed? Or, have they siloed them off?
  • GeolocationThe primary traffic location. Does it match your key GEO?
  • Site Purpose – Does the site advertise they accept guest posts openly? Are the majority of posts on the site clearly guest posts?
  • Publishing Frequency – Is the site publishing multiple guest posts on a very frequent basis? Is it essentially a link farm?
  • External Linking – Does the site, as a whole, tend to link out to rubbish/spammy sites? Or are they generally linking to quality publications that also fit the above?

Traffic Links

Traffic links are getting backlinks from pages that rank in Google ideally for keywords your target page wants to rank for.

The best quality backlink is from a source page URL that ranks for your search terms your target page URL wants to rank for… Period

Christoph C. Cemper explains it is all about links getting traffic from organic rankings in the video:

With this in mind link building companies need to understand the importance of high ranking source pages to drive traffic and do the following:

  • Niche Edits – Outreach to existing pages and ask for link inserts into the source page URL that is ranking high for the term the target page URL wants to rank for
  • Guest Posts – Create high-quality content to give the guest post the highest chances of ranking in the SERPs. Power those guest posts up with some authority tier two backlinks to strengthen the source page URL to rank in the top positions in Google

Link Detox Risk

Link Detox Risk works out the estimated risk a link has in a backlink profile.

Check out what is link detox risk metrics.

Link Redirect Trace

Check out what is link redirect trace metrics.

Power x Trust

How to monitor power x trust signals.

Link Power and Link Trust

Check out this blog


Overall Domain Authority

Is there such a thing as domain authority?


Auditing Backlinks by Matt Diggity

LRT owner Christoph Cemper created a video to critique a 15 Step Guide to Link Vetting below.

Now personally I do not usually like videos like this as almost feels like a personal attack against Matt Diggity, who is a close friend.

But in this video I want to highlight several thoughts I took from it:

  • I feel Christoph Cemper was forced into creating a video like this to educate the SEO Community of his findings (because every time he tried to educate SEOs they told him he was incorrect and sent him to Matt Diggity webinar)
  • I feel in the video there are some great points on how to additionally check backlinks and vet your link building profiles
  • I do feel Matt Diggity link vetting webinar was actually of great value to the industry and helps so many people scale their processes. Could Matt add more checks into his audits? Absolutely. But there is a fine line between analysis paralysis and getting shit done
  • I feel for the wider community when tools try to fight for your business it helps the SEOs more (simply because all these amazing tools we can use like Semrush, ahrefs, Majestic and LinkResearchTools are trying to improve and better their data – in my opinion, ALL these tools are great for your SEO development)

Final Thoughts

LinkResearchTools is an SEO Tool all marketers should have as part of their arsenal.

All LRT data points and their interpretations are evaluations based on experiences and observations made over almost two decades of work in search link building campaigns and link audits.

More than any other tool, LRT is aggregating a lot of data and trying to make sense of it with those interpretations.

Being able to analyse data and more metrics at a granular level to understand the safety aspect of the backlinks is very important.

We highly recommend LinkResearchTools if your company is involved in building backlinks or purchasing any links to any of your money sites.


Here are some questions we get asked surrounding LinkResearchTools:

What is LRT TRUST and how is it calculated?

LRT trust is a metric to analyse the trustworthiness of a backlink.

LRT trust is calculated by

What is LRT RISK and how is it calculated?

LRT risk is a metric to analyse how risky a backlink is pointing towards your website.

LRT risk is calculated by

What you Might Not Know About LinkResearchTools?

LinkResearchTools is over 15 years old so has monitored practically every single type of backlinks pre and post penguin.


How to Proactively Check Expired Domains to Buy for 301s?

Here are the best methods to proactively check the expired domain for 301 redirects:

  • Check the anchor text profile of the expired domain
  • Quantity of referring domains pointing to the expired domain
  • LRT trust score of the expired domain
  • The LRT risk score of the expired domain
  • design to check not previously spammed as a PBN

How to Proactively Analyse Aged Domains to Buy for Money Sites?

Here are the best methods to proactively check the aged domain for money site buildouts:

  • The LRT trust metric of the aged domain
  • The LRT risk metric of the aged domain
  • Anchor text usage of the aged domain
  • Number of referring domains pointing to the aged domain
  • design to check not previously spammed as a PBN
  • Link velocity of the aged website

How to Analyse Your Existing Backlink Profile? Should I Disavow?


Why Rick Lomas Uses LinkResearchTools?

Rick Lomas is known throughout the SEO community as the best disavow and link vetting person in the world.

When asking Rick Lomas why he uses LinkResearchTools he said:




Ahrefs Vs Majestic Vs LinkResearchTools?

When checking the backlink profiles many SEOs recommend ahrefs, majestic SEO and LinkResearchTools.

When comparing the three tools against each other they all return different types of metrics to analyse the quality.

Ahrefs has a DR (domain rank) and UR (URL rank) score that helps visualise quickly the power behind the backlinks.

Majestic has a TF (trust flow) and CF (citation flow) score to assist you.

LinkResearchTools has LRT trust and LRT risk to highlight the trustworthiness and risk element to the links.

In our opinion, all three tools are amazing to monitor the link building industry and we use all these within our companies.

How to Vet Your Link Building Companies Backlinks Being Built?




James Dooley

About James Dooley

Digital Nomad who loves travelling the world networking while working on my laptop. Life is a perception of your own reality. You have no excuses and should be making memories every single day #LearnSomethingNew #Develop #Synergy #Network

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