SEO Audit

An SEO audit should be one of the first things implemented if looking to grow organic search traffic online.

The professional audit can create a content roadmap or backlink strategy for you to concentrate your SEO efforts on.

Get A Professional SEO Audit

BUY THE RANKING BLUEPRINT

Spending the amount of money on an SEO Audit can save you thousands in the long run, by saving you from wasting money in areas you do not need to spend anything on.

From content gap analysis and external link gap analysis, you can uncover exactly what is needed by reverse-engineering the top-ranked websites in the SERPs.

Different Types of SEO Audits

Here are the different types of SEO Audits.

Backlink Audit

A backlink profile audit is important for the following reasons:

  • Check for toxic external links to disavow
  • Check anchor text ratios
  • Find backlink gap analysis compared to competitors
  • Find ways to increase domain authority
  • What types of external links are lacking

Having a high domain authority site helps power up your web pages to rank higher in the search engines.

The most popular tools for backlink audits are ahrefs and link research tools.

On Page Content Audit

An SEO content audit to improve your existing on page articles is important to carry out in May 2022.

The on page content audits are great the following checks:

  • Check word count on existing web pages
  • Find missing words or phrases relevant to the topic
  • Analyse missing NLP entities
  • Research content expansion headings or questions

Covering the topic of the page in its entirety is important as a single web page can rank for thousands of keywords.

The best on page content audit tools are surfer SEO and marketmuse.

Technical SEO Audit

A website should be built technically well so Google Bot can index and crawl all posts on the site easily.

The technical SEO audits will highlight the following issues:

  • Site speed problems
  • Broken links
  • Duplicate content issues
  • Duplicate meta descriptions
  • Duplicate title tags
  • Crawl depth silo

Building a website slow and with technical issues is like building a house on quick sand.

You need the foundations of the site to be technically good so content can be crawled in the first instance.

Internal Link Audit

Internal links help Google to navigate around your domain and help to distribute PageRank to your most important pages.

An internal link audit helps to check your silo structure and look to improve the click depth on blog posts from the home page.

Tools like jet octopus help your website architecture design plans or using a plugin like Link Whisper can help implement better siloing.

GMB Audit Tool

As part of your search engine optimisation, your Google My Business profile is important for local SEO.

GMB Audit Tools allow you to check:

  • Keywords to integrate into your business bio
  • Categories to select
  • Quantity of GMB images to upload
  • Quantity of GMB posts to upload
  • How many GMB reviews you are lacking

Carrying out GMB SEO can drive a lot of traffic through to your website and improve the rankings of your domain in search engines because of the behavioural signals.

The best GMB Audit Tools in May 2022 are Surfer Local and Local Viking.

All SEO Audit Posts

Check out all the SEO Audit posts from the FatRank team: