Brand Jacking

Brand jacking is a clever marketing technique used by many of the top online reputation management businesses, designed to help improve a website’s position online, and is also commonly used as a crisis management tool.

In this article, we’ll discuss what bran jacking is, and how it is used as an effective growth hacking technique for businesses across the world.

Contents

What is Brand Jacking?
How to Make The Most of Your Brand Jacking Strategy
Best Brand Jacking Agencies
Why Should You Consider Brand jacking?
How do you use Brand Jacking effectively for Digital PR?
How to Start Brand Jacking
Is Brand Jacking Ethical?
Is Brand Jacking more effective than standard advertising?
Brand Jacking Benefits
Summary
Related Online Business Reputation Management Topics

What is Brand Jacking?

Brand jacking is a marketing technique in which a company piggybacks off of the popularity and reputation of another brand to promote its own products or services.

It involves creating content or campaigns that capitalise on the attention and audience of a well-known brand to attract customers to their own brand.

This strategy can be used to gain exposure and generate attention for a brand without the need for large advertising budgets. However, it can also be a risky tactic if executed poorly, as it can damage the reputation of the brand being jacked and lead to legal action.

To be effective, brand jacking requires a careful understanding of the target audience and a creative approach to stand out from competitors.

How to Make The Most of Your Brand Jacking Strategy

When done correctly, brand jacking can be a powerful tool for driving engagement and boosting brand awareness.

In this section, we’ll discuss some tips on how to make the most of your brand jacking strategy:

Choose your target wisely

The first step to a successful brand jacking strategy is to choose the right target. You want to pick a well-known brand that has a large following and a strong online presence.

However, it’s important to be respectful and not attack or insult the brand in any way. Instead, find a way to align your brand message with theirs and use it to promote your own products or services.

Be timely and relevant

Brand jacking works best when it’s timely and relevant. Keep an eye on current events and popular culture, and find ways to tie your brand message into what’s happening in the world.

This will help you stay top of mind with consumers and increase the chances of your brand jacking efforts being noticed and shared.

Be creative and engaging

In order to stand out from the crowd, your brand jacking efforts need to be creative and engaging.

Use humour, memes, and other tactics to grab the attention of your target audience and make them want to learn more about your brand. The key is to be memorable and make a lasting impression on consumers.

Use social media to amplify your message

Social media is the perfect platform for brand jacking. Use hashtags and mentions to tie your brand message to the well-known brand you’re targeting, and use social media advertising to reach a wider audience.

Make sure your social media posts are visually appealing and include a clear call-to-action to encourage engagement and drive traffic to your website.

Monitor and measure your results

Finally, it’s important to monitor and measure the results of your brandjacking efforts. Use analytics tools to track engagement, clicks, and conversions, and adjust your strategy accordingly.

Keep in mind that brand jacking can be a double-edged sword, so it’s important to be careful and respectful in your approach.

Best Brand Jacking Agencies

Here are all of the best brand jacking agencies:

NewsJacking.com

News Jacking is a digital public relations agency that specialises in providing brand jacking services to a wide range of companies online.

They offer an extensive range of services and strategies designed to help brands leverage current brand traffic to create compelling content that resonates with their target audience.

By staying on top of current events and industry news, they can quickly create and distribute high-quality content that resonates with their target audience and drives engagement.

Whether you are looking to promote a new product, raise brand awareness, or establish thought leadership in your industry, brand jacking provides a range of effective brand jacking strategies that can help you achieve your goals.

Their team of experienced professionals uses cutting-edge techniques and tools to help brands stay ahead of the curve and achieve success in the highly competitive digital landscape.

Newquay Voice

Newquay Voice provides an ideal platform for businesses looking to employ brand jacking as part of their digital PR strategy.

The website offers various advertising and sponsored content options, including banner ads, sponsored articles, and event coverage. With its well-established reputation and high traffic, businesses can gain a significant amount of exposure to their target audience through newquayvoice.co.uk.

Furthermore, their team of experienced journalists and reporters can assist in the creation of effective brand jacking content, ensuring maximum impact and engagement.

Recuro

Recuro is a professional digital marketing agency that specialises in brand jacking services.

Their brand jacking services can help businesses create engaging and relevant content that is timely and in line with current events, which can help them gain more exposure online.

Recuro’s team of professionals is skilled in identifying the right opportunities for brand jacking, as well as crafting content that is well-researched and optimised for search engines.

They also have a strong understanding of how to effectively use social media and other digital channels to distribute content and develop excitement around a brand jacking campaign.

Why Should You Consider Brand jacking?

Brand jacking can be an effective marketing strategy for businesses to gain attention and visibility in a crowded market.

By piggybacking on a popular brand or event, businesses can tap into the audience and engagement that the established brand has already built.

This can lead to increased brand awareness, social media mentions, and potentially even sales. Additionally, brandjacking can be a cost-effective way to create interest in a brand without the need for expensive advertising campaigns.

However, it’s important to approach brand jacking with caution and respect for the original brand to avoid any negative backlash or legal issues.

Despite the potential risks, brand jacking can be a creative and fun way for businesses to stand out from the competition and grab the attention of their target audience.

By carefully selecting the brands and events to piggyback on and executing the strategy with creativity and originality, businesses can generate positive buzz and engagement.

Ultimately, brand jacking should be seen as a tool in a wider marketing strategy rather than a standalone tactic, and should be approached with a clear understanding of the target audience and brand identity.

How do you use Brand Jacking effectively for Digital PR?

The first step for how to use brand jacking effectively for Digital PR is to identify the target brand and determine if it aligns with your own brand and messaging.

The content should be relevant and engaging, and ideally, tie into current events or trends to increase its viral potential.

It’s essential to avoid crossing any ethical or legal lines, such as defaming the brand or misleading consumers.

Once you’ve created the content, the next step is to distribute it through various channels, including social media, news outlets, tier 2 backlinks and influencers.

Social media shares are particularly effective for brand jacking because it allows for quick and easy sharing, and content can quickly go viral.

To maximise exposure, consider partnering with influencers or collaborating with other brands that share your target audience.

Alternatively, some have even been known to carry out CTR boosts to achieve this, however understandably some aren’t keen on this process.

How to Start Brand Jacking

Before jumping into brand jacking, it is important to research the potential risks and benefits.

Once you have a solid understanding of what brand jacking entails, you can start by identifying opportunities to join in on trending conversations or topics related to your brand or industry.

This can be done by monitoring social media channels, news outlets, and other relevant sources.

Once you have identified an opportunity to brand jack, it is important to create content that is relevant and adds value to the conversation.

This could involve creating a blog post, social media post, or video that leverages the trending topic or conversation. It is important to avoid coming across as opportunistic or insincere in your messaging.

The goal should be to add value to the conversation while also promoting your brand in a positive light.

By approaching brand jacking in a strategic and thoughtful manner, it is possible to build brand awareness and drive engagement in a cost-effective way.

Is Brand Jacking Ethical?

Brand jacking can be a controversial strategy as it involves piggybacking off the reputation and popularity of another brand.

Some may argue that it is unethical because it can be seen as taking advantage of another brand’s success and potentially damaging their reputation.

However, when done correctly, brand jacking can be a creative and effective way to generate attention and increase brand awareness. It can also be seen as a form of harmless parody or satire, which is protected by free speech laws in many countries.

It is important to consider ethical concerns when implementing a brand jacking strategy.

It’s therefore crucial to avoid using false or misleading information that may harm the original brand’s reputation.

Additionally, it is important to stay within the boundaries of fair use and avoid infringing on any trademarks or copyrights.

It is always a good idea to consult with legal experts before launching a brand jacking campaign to ensure that it is ethical and legally sound.

Is Brand Jacking more effective than standard advertising?

It is difficult to make a definitive statement about whether brand jacking is more effective than standard advertising, as both strategies have their own advantages and drawbacks.

Brand jacking can be effective in generating attention for a brand, as it leverages current events or popular culture to create a connection between the brand and the topic at hand.

It can also be more cost-effective than traditional advertising, as it relies on creativity and ingenuity rather than paid placements. However, brand jacking can also be risky and may damage a brand’s reputation if done in poor taste or without proper consideration.

Standard advertising, on the other hand, offers more control over the messaging and brand image, but can be more expensive and may not always capture the attention of the target audience.

Ultimately, the effectiveness of each strategy depends on the specific goals and circumstances of the brand.

Brand Jacking Benefits

Here are all of the benefits of brand jacking:

Increased brand visibility and recognition in the SERPs
Cost-effective marketing strategy
Ability to tap into a trending conversation or event
Opportunity to piggyback on a well-established brand’s reputation and credibility
Potential to generate viral content and increase social media engagement
Creation of a unique brand voice and personality
Can improve EEAT signals online through your author bio
Ability to differentiate your brand from competitors
Increased brand awareness among a wider audience
Opportunity to showcase your brand’s creativity and sense of humour
Ability to generate excitement around your brand

Summary

So to summarise, a professional can help ensure that the brandjacking is done in a tasteful and ethical manner, avoiding any negative backlash or damage to the brand’s reputation.

They can also help to create a strategic plan for the brandjacking, including identifying the right target audience, choosing the right platform and timing, and creating engaging content.

Ultimately, with the right approach, brandjacking can be a powerful tool for businesses to stand out in a crowded market and reach new customers.