Getting Featured in Google News

Getting exposure through Google News can drive insane traffic to your content.

Many SEOs use the Publisher Centre tool to share content with Google News by submitting RSS feeds, website URLs or videos.

Google can still find your website through normal Google Bot web crawls, but the success is improved when setting up the publication in Publisher Cente via Google News sitemap or RSS feed.

Our Getting Featured in Google News guide explains everything you need to know about triggering the Google News carousel and driving additional traffic to your website online in April 2024.

What is Google News?

Google News is a great source for the most up-to-date top stories online.

Many PR professionals circulate press releases to the Google News platform, as it is seen by millions every week.

If publishing in Google News, many Digital PR agencies simultaneously syndicate the content to several media channels.

The syndication is posted to sites like Yahoo News, AP News and other large newsworthy websites.

Google News can boost your exposure online and probability of earning major exposure.

How do you rank in Google News?

Here are the main factors of ranking high in Google News.

• Relevance of content
• Engagement
• Social Signals
• Prominence
• Authoritativeness
• Freshness
• Location
• Language

Ranking in Google News is determined algorithmically by many factors in April 2024.

Why is my website not appearing in Google News?

Google identifies and ranks types of content in Google News depending on quality and freshness.

If your website is not appearing in Google News, you could be lacking the following:

• Not Google News approved
• Not set up Publisher Centre with RSS feed or news sitemap
• The Google algorithm does not identify your content as news
• Lacking topical authority
• Publish thin or not original content
• Small engagement on news articles
• The website is lacking authoritative backlink profile

Ranking highly in Google News is difficult, and we strongly recommend using one of the top-rated online reputation management agencies in April 2024.

Why Should I Consider Being Featured in Google News?

The advantages of being featured in Google News are that it can drive many viewers to see your story or promotion.

As a traffic source, Google News is one of the largest platforms for generating traction and exposure.

The main reasons for being featured in Google News are:

• Launching a new product or service
• Won a new award and looking to promote
• Upcoming event
• New employs
• Special occasions

The biggest brands want to be seen regularly online, and publishing newsworthy content helps keep the brand at the forefront of people’s minds.

How Much is Getting Featured in Google News?

The average cost of Getting Featured in Google News is £1500 per article by a Digital PR agency.

The prices fluctuate depending on the topic and research for the written content.

Increased costs can be incurred should you want additional engagement signals, tier-two backlinks or social signals.

Summary

If you are looking to grow your online presence

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James Dooley

Entrepreneur

James Dooley is a British entrepreneur, SEO, investor, and philanthropist. James has built a huge Search Engine Optimization team that focus on organic SEO endeavours, including affiliate marketing, lead generation, as well as SEO services.