Social media marketing has become a very important and influential tool for marketers over the past few years, and with the millions of social media users out there, what better way to promote your brand and your content?
Social Media Marketing Strategy
In order to excel with marketing through social platforms, you will need to create a social media marketing strategy. Within this strategy there are a range of things you will need to think about including engagement, validity and trust, outreach and guest blogging, response, infection and evaluation.
The recent growth of social platforms means that you have the ability promote and amplify your company by posting content (blog posts, pictures videos etc.) which can be visible to thousands of potential customers, it’s essentially free advertising! Let’s take a look at some of the stages a business should go through on its way to social media marketing success.
Share your content and ideas with people, ask others for their opinions or advice on certain topics within your niche, start conversations and offer your help to someone who is unsure about something that you know a lot about.
There’s nothing worse than social media accounts which just post links to their own content and promote themselves without interacting with others and sharing ideas, make sure you look like a real person and not a link spamming robot!
2. Validity and Trust
Your audience wants to know that your content is reliable and relevant to what they want, whether they’re just looking for information or they want to actually buy something from you.
Make sure that the information you provide is up to date and relates to the relevant topic, be realistic and don’t promote your content as something it isn’t, it will only increase your bounce rate once the reader realises your post isn’t really about what they thought.
One effective way of building trust for your blog or website is to set up Google Authorship, this links your content to your Google+ profile and lets your audience know that your posts are being written by a genuine and reliable author.
3. Outreach and Guest Blogging
Once you’ve built up trust to your blog and you are recognised as a reliable author, it is a great idea to start reaching out to other writers within your niche and asking if you can write a post on their blog which will link back to your own site.
Most bloggers will welcome the fresh content to their site and in return you can ask them to guest blog for you and link back from your own site to theirs. Working with other writers and helping each other out is a fantastic way to learn new things about your industry and promote your brand even further.
How are people responding to your social media marketing efforts? Do others respect your content and find it helpful?
Evaluate people’s reactions to you and what you post and try to learn from it, you can even ask readers to write a review of your site – this has the dual benefit of telling you what you could improve on, as well as positive feedback which can help promote your content to others.
Once your brand has built up a stronger reputation, it’s easier to spread the word and amplify your content even further on rapidly developing platforms like Google+ and Pinterest, a lot of people also talk about their success with getting sales through Twitter.
People will realise that you’re a reliable source and share your material to others, especially if you’re giving useful advice and tips on a certain topic.
There are a number of tools which can help you assess all of your social media endeavours and see how well they’re working.
You can use them to see statistics including how many visits your site is getting and how well your marketing plan is working, this will enable you to make adjustments and improve your strategy to maximise your engagement and page views.
These stages of social media marketing success work in a sort of cycle, once you’ve evaluated how well your strategy is working, you can put all your improvements into practice and work through the stages again to amplify your brand even further.
What is Social Media Marketing?
Social media marketing is the process of using different social media platforms in an attempt to promote a particular product, service or brand and it is huge in the digital world. Due to the digital age more and more people are using social media. Therefore it is becoming more important to advertise your brands, products and services on such sites in order to receive a wide array of enquiries.
Things like Facebook ads and Twitter adverts are getting to be quite popular and many people will see these ads when scrolling through their timeline. The great thing about social media marketing is that you can filter your audience to ensure your adverts are reaching the right people.
Social Media SEO
If you want to keep up to date with your competition, you will need to think about social media SEO. This is basically getting your social platforms to perform well and drive people to your site or make them buy your product or service straight from the advert.
Targeting your audience correctly is vital if you want to succeed when using social media for SEO. Social platforms have progressed a lot in the last few years with many to choose from which could help your business. It is important to think about this when looking to do ads online to ensure you choose the best platform for your particular business.
Let us Know your Thoughts
Did you find this information helpful? What do you think are the most important aspects of social media marketing?
Let us know your thoughts in the comments and don’t forget to share this post if you enjoyed it!