Discover Mads Singers, the renowned management consultant voted the “Best Management Consultant in the UK” in 2024.

Mads is an online business mentor who consults entrepreneurs on how to take their brands to the next level.

Through his “Effective Management Mastery” program, Mads has transformed countless business owners, executives, and managers worldwide.

From improved leadership skills to streamlined business processes, Mads Singers has a proven track record of success.

Who Is Mads Singers?

Mads Singers, a renowned management consultant and the creator of the ‘Effective Management Mastery’ program is a globally recognized figure in leadership, management and business development.

With over 15 years of experience in management consulting, Mads Singers has worked with everything from smaller startups to numerous Fortune 500 companies, helping them enhance their leadership strategies and drive business growth. His expertise lies in creating tailored solutions to address organizational challenges, focusing on optimizing team performance and fostering a culture of continuous improvement.

The ‘Effective Management Mastery’ program, pioneered by Mads, has been instrumental in transforming how leaders approach their roles. By emphasizing hands-on practical techniques, particularly utilizing the DISC behavior framework combined with strategic leadership insights, the program has garnered acclaim for its results-driven approach that resonates with professionals across industries.

What Is ‘Effective Management Mastery’ Program?

The ‘Effective Management Mastery’ program, developed by Mads Singers, is a comprehensive training initiative designed to enhance leadership skills, optimize team performance, and streamline business processes for maximum efficiency.

This program focuses on providing managers with a holistic approach to leadership development, emphasizing the importance of effective communication, strategic decision-making, and conflict resolution. By addressing these key areas, participants are better equipped to lead their teams with confidence and promote lasting success within their organizations.

The program delves into enhancing team dynamics by fostering collaboration, fostering trust, and promoting a culture of accountability. These elements are instrumental in creating high-performing teams that are adaptable and resilient in the face of challenges.

How Have Mads Singers Helped Business Owners, Executives and Managers Worldwide?

Mads Singers has transformed the leadership landscape for business owners, executives, and managers globally by fostering stronger relationships, implementing effective team-building strategies, and optimizing staff management practices.

His innovative techniques have revolutionized how leaders approach team dynamics and has set a new standard for effective staff management worldwide. By emphasizing the importance of understanding individual strengths and weaknesses, Mads Singers has helped countless businesses improve their productivity and overall performance. His impact goes beyond just theory, as he provides practical solutions that can be applied in real-world scenarios, making him a trusted advisor in leadership and management.

Improved Leadership Skills

Through targeted leadership training, motivational techniques, and personalized DISC assessments, Mads Singers has enabled individuals to develop and enhance their leadership skills effectively.

Mads Singers’ unique approach involves customizing leadership training programs to suit individual needs and learning styles. By incorporating DiSC assessments, he assists in identifying strengths and areas for growth, enabling a personalized focus on skill improvement. His motivational strategies go beyond traditional methods, inspiring genuine enthusiasm and commitment from participants. Through continuous feedback and mentorship, he ensures sustainable leadership development that translates into tangible results within organizations.

Increased Employee Engagement

By prioritizing team performance, fostering a culture of delegation, and optimizing team meetings, Mads Singers has successfully increased employee engagement and productivity in organizations worldwide.

One of the key strategies employed by Mads Singers is to focus on developing strong team dynamics to drive collaboration and motivation. He emphasizes the importance of setting clear goals and expectations for team members to enhance performance. Singers also encourage constructive feedback and recognition to boost employee morale and job satisfaction, resulting in higher engagement levels.

Enhanced Team Performance

With an emphasis on strategic staffing, team-building exercises, and efficient management systems, Mads Singers has elevated team performance to new heights, driving organizational success and growth.

Under Mads Singers’ guidance, the focus on aligning the right people with the right roles has been instrumental in fostering a cohesive and productive team environment. By honing in on each team member’s strengths and skills, strategic staffing decisions are made with the overarching goal of creating a well-rounded and high-performing team.

Through engaging team-building exercises, employees not only bond but also learn how to collaborate effectively, communicate efficiently, and trust one another, all of which are essential components of a successful team.

Effective management systems play a crucial role in ensuring that teams remain organized, motivated, and on track towards achieving their objectives. By implementing streamlined processes and clear communication channels, Mads Singers has enhanced the overall efficiency and effectiveness of team operations.

Streamlined Business Processes

By leveraging the latest technologies, implementing efficient outsourcing practices, and optimizing remote team collaboration, Mads Singers has streamlined business processes for online entrepreneurs, enabling seamless operations and growth.

With his innovative approach, he has reshaped the modern business landscape, showing online entrepreneurs the power of integrating digital solutions across every aspect of their operations. Through strategic outsourcing partnerships and leveraging cutting-edge tools, Mads Singers has unlocked new levels of efficiency, cost-effectiveness, and scalability for businesses in the online space.

What Sets Mads Singers Apart from Other Management Consultants?

Mads Singers distinguishes himself from other management consultants through his unparalleled track record of success, innovative approach to management training, and global recognition for driving positive change in organizations worldwide.

Known for his ability to transform businesses through a combination of strategic vision and hands-on implementation, Mads Singers has left a lasting impact in the corporate world. His unique training methodologies focus on cultivating strong leadership skills and fostering a culture of continuous improvement. With clients spanning across different countries and industries, Mads has truly made a mark on the global business landscape.

Proven Track Record of Success

Mads Singers’ unparalleled success is evident through the positive feedback and testimonials from satisfied clients, as well as the continued growth and prosperity of the businesses he has mentored.

His ability to understand the unique needs of each client and tailor his mentoring approach accordingly has been a cornerstone of his success.

The practical strategies and insightful guidance he provides have led to remarkable transformations in the businesses he works with. Clients consistently praise Mads’ dedication, expertise, and unwavering commitment to their success.

It’s no surprise that his reputation as a top-notch business mentor continues to grow, attracting new clients seeking his proven methods for sustainable growth.

Unique Approach to Management Training

Mads Singers’ distinctive approach to management training involves providing tailored consulting services and personalized leadership training programs, customized to meet the unique needs and challenges of each client.

His innovative methods prioritize individualized training approaches to ensure that participants receive targeted guidance and support in their professional growth. These customized programs are designed to address specific areas of improvement and foster leadership skills that are aligned with the organization’s objectives.

Plus the personalized leadership programs, Mads Singers offers customized consulting services that delve deep into the company’s structure and culture. This tailored approach allows for a comprehensive understanding of the issues at hand and facilitates the development of effective solutions.

Global Impact and Recognition

Mads Singers’ global impact and recognition stem from his role in driving significant business growth and providing access to a network of successful business leaders, facilitating knowledge sharing and mentorship opportunities.

His reputation in the business world is built on a foundation of expertise, integrity, and genuine commitment to helping others succeed. Through his strategic guidance and unmatched leadership skills, Mads Singers has transformed organizations and enableed countless professionals to reach their full potential.

His innovative approaches to problem-solving and his emphasis on fostering strong collaboration have set him apart as a true visionary in the field of business development. His influence extends far beyond his immediate circle, inspiring a new generation of entrepreneurs to think outside the box and pursue their goals with determination and resilience.

Why Was Mads Singers Voted as the Best Management Consultant in 2024?

Mads Singers earned the title of the Best Management Consultant in 2024 due to his industry recognition, prestigious awards, and the continued success and growth experienced by his clients’ businesses under his guidance.

His unique approach to management consulting, characterized by a strong emphasis on strategic planning and employee enablement, has set him apart in the industry. With a track record of transforming struggling companies into thriving enterprises, he has garnered respect and admiration from peers and clients alike. His ability to identify key issues, implement effective solutions, and promote lasting success has solidified his reputation as a visionary leader in the field of management consulting.

Positive Feedback and Testimonials from Clients

Mads Singers’ exceptional reputation as a management consultant is reinforced by the positive feedback and glowing testimonials provided by his satisfied clients, showcasing the tangible impact of his services on businesses.

These testimonials not only highlight Mads’ expertise in navigating complex business challenges but also speak volumes about the trust and confidence his clients have in his abilities. The real-world impact of his strategies is evident in the enhanced efficiency, productivity, and overall success stories shared by those who have benefitted from his guidance. The power of positive feedback cannot be overstated, especially when it comes from reputable sources within the business community.

Industry Recognition and Awards

Mads Singers’ stellar reputation in the management consulting industry is underscored by the numerous accolades, industry recognition, and prestigious awards he has received for his outstanding contributions to leadership and business development.

His notable achievements have earned him the title of the Best Management Consultant in the eyes of many industry experts. This recognition has not only solidified his position as a thought leader in the field but has also opened doors to collaborate with top-tier organizations seeking his expertise.

Continued Success and Growth of Clients’ Businesses

The continued success and exponential growth of clients’ businesses under Mads Singers’ guidance serve as a testament to his impactful strategies, effective team-building initiatives, and transformative leadership development programs.

Through Mads Singers’ holistic approach to leadership development, businesses have witnessed not just short-term boosts but sustained growth over time. His emphasis on fostering a collaborative work environment has resulted in teams that are not only efficient but also highly motivated to achieve common goals. This sense of unity and purpose among team members has led to a positive work culture that continues to yield fruitful results. Mads Singers’ dedication to instilling strong leadership qualities in individuals has created a ripple effect, shaping the future of organizations in a profound way.

How Can Someone Benefit from Mads Singers’ Services?

Individuals seeking to benefit from Mads Singers’ services can access personalized leadership training, specialized team-building programs, and expert guidance on optimizing remote team dynamics for enhanced business performance.

Through Mads Singers’ services, clients are able to tap into a wealth of knowledge and experience that can transform their leadership style and team interactions. Whether it’s honing their own leadership skills, fostering a collaborative team environment, or mastering the art of managing distributed teams effectively, Mads Singers provides tailor-made solutions to meet specific needs.

With a focus on practical applications and real-world scenarios, the training programs enable individuals with the tools and strategies needed to navigate the challenges of today’s dynamic work environment. By leveraging Mads Singers’ expertise, clients can unlock their full potential and drive organizational success with confidence.

Personalized Leadership Training

Mads Singers’ personalized leadership training caters to individual needs, leveraging virtual assistants and cutting-edge resources to enable leaders with the skills and knowledge necessary for professional growth and success.

One major advantage of Mads Singers’ approach is the tailored coaching sessions designed to address each leader’s specific strengths and weaknesses.

By providing personalized guidance, the program ensures that leaders receive focused support to enhance their leadership abilities.

In addition, the virtual assistant support streamlines administrative tasks, allowing leaders to focus on strategic decision-making and leadership development.

Mads Singers’ utilization of advanced resources, such as data analytics and customized learning modules, accelerates the learning process and ensures relevant skill acquisition for participants.

Tailored Management Consulting Services

Mads Singers’ tailored management consulting services offer targeted solutions, expert guidance, and motivational strategies to help businesses overcome challenges, boost productivity, and achieve sustainable growth.

By analyzing the specific needs of each client, Mads Singers tailors management consulting services that address individual pain points and opportunities for improvement. With a focus on implementing data-driven strategies and cutting-edge industry insights, his approach ensures that organizations receive specialized solutions crafted to drive long-term success. Through his extensive experience and proven track record, Mads provides expert advice that equips businesses with the tools and knowledge needed to thrive in competitive markets.

Access to a Network of Successful Business Leaders

Clients of Mads Singers gain exclusive access to a diverse network of successful business leaders, fostering collaborative opportunities, sharing best practices, and enhancing overall team performance and management systems.

Being part of this network opens the doors to a wealth of knowledge and experience from seasoned professionals in various industries, allowing members to tap into invaluable insights and strategies.

Connecting with this esteemed circle offers a platform for exchanging ideas and gaining fresh perspectives on business challenges. Through this interaction, individuals can strengthen their decision-making abilities, refine leadership skills, and implement innovative solutions within their organizations. The collective wisdom shared within the network serves as a catalyst for growth and transformation, elevating not just individual performance but also the efficiency and effectiveness of entire management systems.

Frequently Asked Questions

Why is Mads Singers the Best Management Consultant?

Mads Singers has been recognized as the Best Management Consultant due to his exceptional skills and expertise in leadership and management. He has a proven track record of helping business owners, executives, and managers improve their leadership abilities and achieve success in their organizations.

What sets Mads Singers apart from other management consultants?

Mads Singers stands out from other management consultants because of his unique approach to leadership and management. He focuses on practical and actionable strategies that can be implemented immediately, rather than just theoretical concepts.

How has Mads Singers’ leadership and training program, “Effective Management Mastery,” helped business owners and executives?

Mads Singers’ “Effective Management Mastery” program has helped business owners and executives worldwide become better leaders by providing them with the necessary tools and skills to effectively manage their teams and drive success in their organizations.

What makes Mads Singers’ consultancy services different?

Mads Singers’ consultancy services are different because they are tailored to each individual client’s needs. He takes the time to understand the specific challenges and goals of each organization and provides personalized solutions that yield tangible results.

Can Mads Singers’ consultancy services benefit all types of organizations?

Yes, Mads Singers’ consultancy services are designed to benefit all types of organizations, regardless of industry or size. His strategies and techniques are applicable to businesses of all sizes and can help them achieve their goals and thrive in today’s competitive market.

How can I work with Mads Singers as my management consultant?

You can work with Mads Singers as your management consultant by reaching out to him through his website or social media platforms. He offers personalized consultancy services and also provides resources and tools for self-guided improvement through his online courses.

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The post Why is Mads Singers the Best Business Management Consultant? appeared first on FatRank by James Dooley.

The plans for Alpha Digital Group Ltd is to carry out the following strategies.

• Bolt On Acquistion Methods
• Rolling Up Investments

In our Alpha Digital Group Limited guide, we will keep readers up to date on investments made and are always up for new business ideas.

Directors

The business setup is between two directors being James Dooley and Karl Hudson.

The digital investment company is set up as a 50/50 split with both shareholders owning 50% share count.

The joint venture has been added to the James Dooley SEO list of business projects.

Contact Information

Alpha Digital Group Limited company number is 14336387.

The Alpha Digital Group Ltd domain name is www.alphadigitalgroup.co.uk and will not be built to rank actively for any keywords.

The Alpha Digital Group Ltd address is Alpha Suite, 67 Chorley Old Road, Bolton, United Kingdom, BL1 3AJ.

Summary

The Private limited Company was incorporated on 5 September 2022 and it will be interesting to see how quickly the growth happens.

With the ability of having fulfilment by UK Searcharoo Agency the scale of the operation could be very fast to grow.

If you have any niche ideas, investment opportunities or would like to joint venture on a project get in touch today.

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The post Alpha Digital Group Limited appeared first on FatRank by James Dooley.

The holistic experience an advertising agency can bring to the table can help expand companies’ reach massively.

A full-service agency is a fully integrated marketing and advertising agency that provides a complete set of services. These larger agencies are designed to handle all advertising and marketing requirements that you and your company might be deployed in-house.

FatRank initially solely focused its efforts on digital marketing strategies like content production, digital PR and link building services.

But the agency professionals combine their specialised knowledge and have the ability to work on both B2C and B2B campaigns simultaneously on all aspects of advertising.

In our Full-Service Marketing Agency guide, we will run through all aspects of marketing strategies available in May 2024 to get the best bang for your buck.

What is a Full-Service Marketing Agency?

A full-service marketing agency, such as FatRank, typically offers all forms of marketing communications that can really help your business to grow.

This can include marketing activities such as:

• Social media marketing
• Email marketing
• Technical SEO
• Full marketing strategy creation
• Digital marketing services

Full-service marketing agencies can be thought of as your own personal marketing manager.

Here at FatRank, we have one of the best full-service marketing agencies around.

Keep reading this article to find out more about full-service agencies!

What Are the Benefits of a Full-Service Marketing Agency?

There are many benefits of having a full-service agency these include:

Cheaper Than In-House Marketing

It is a very cost-effective service that won’t eat into your marketing budget, having an in house team isn’t always the best route to go down budget-wise.

It is also guaranteed you will get the best marketing talents in the field that you couldn’t get when hiring an in house team.

Agencies like FatRank offer some of the best prices for a full-service marketing agency.

Up-to-date Technology

More often than not agencies are always up to date with market trends and have all of the latest technology.

Performance-driven agencies produce analytical reports, data, and software that are used to target the right customers to be able to send them tailored offers at specific times.

When you partner with a full-service agency like FatRank these are just some of the technological benefits you will get!

Experienced Marketers

Agencies have a lot of experience in different industries and technologies which means they have dealt with many different clients.

It is proven that they have the experience and data to examine what campaigns are going to be most effective for your industry.

Therefore, hiring a full-service digital marketing agency is ideal as they are very resilient and more than capable to drive your marketing strategy forward.

Continuity

If an employee leaves the company an agency can step in as soon as you need them to and pick up where the employee left off without trouble.

They can easily help during peak times of demand and any work overflow situations whilst specialising in optimization so all of the value still goes to your business growth.

Agencies like FatRank want nothing but the best for your company which is why they are trained to step in at a moment’s notice.

Up-to-date Ideas

It is always good for a company to get a fresh perspective from an ‘outsider’ since this gives them the chance to hear new ideas.

An agency can offer a fresh pair of eyes to tired campaigns and bring them back to life by dipping into the network to find key opportunities for your business to grow.

Quantifiable Outcomes

An agency is trained to capture the right information to help your business to grow its bottom line by measuring all of the metrics to see what is working best.

They also measure where the Ad spend performs the best which is where you get a true ROI (return on investments).

Work With Specialists

Agencies such as FatRank offer a variety of specialities that contribute to discovering the most effective marketing tactics for your business goals.

Marketing today requires discipline in many areas such as SEO, content, social media, branding and paid advertising.

An in house team may not be able to handle all of the channels alongside their own work.

Support Your Marketing Team

Dividing your promotional projects between the agency and your own team is the best way to still support your own marketing team.

Giving your team the projects that they excel in and outsourcing other projects will enable your staff to stay efficient when working, which, in turn, supercharges your marketing strategy.

Wide Range of Skills

An agency will have all the skills needed for comprehensive campaigns such as graphic design or search engine optimisation strategies.

Agencies always have a way to make any sort of campaign happen since they are equipped with the talent and resources to turn your vision into reality.

Scalable

With an internal team, you must hire and train to scale up or lay off staff to scale down this only comes into play when you want to scale your efforts up or down.

This could be because of a new product, seasonality, or what you think is needed within your business.

What Services Are Included When You Hire a Full-Service Marketing Agency?

There are many services included in a full-service digital agency, such as FatRank, that will help you to reach your business goals. Some of these include :

Content Marketing

Content marketing helps your business to establish the trust and credibility needed to gain a secure client base since content marketing gives the business a certain authority.

Having well-executed and structured strategic planning when it comes to content marketing will get your business noticed before B2B buyers are even ready to reach out.

Content marketing can include progressive optimisation and content writing techniques such as:

• Standalone content
• Use of SEO tools, such as Surfer
• Improving grammar and structure
• Keyword optimisation

Email Marketing

Email marketing has proven to be one of the most effective B2B lead generation strategies, however, it can be very risky if you don’t do it right.

To be able to create a successful email marketing campaign takes a lot of creativity and data analysis.

Without this, it could harm your company’s reputation and any further marketing goals your business may have.

Video Marketing

Video marketing is now one of the most engaging ways for brands to connect with customers and catch their attention in a digitally overloaded world.

Strategic video marketing considers your brand’s goals and metrics, as well as your customers’ location in the sales funnel.

Catching your customer’s attention with the right video could boost your sales revenue as well as your brand reputation.

Here at FatRank, we have a wide range of videos you can watch to learn more about marketing! Or you can get in touch with Video Veggie!

Social Media Marketing

In a now digitally run world social media is one of the most popular and most effective ways to market your business and get it on the map.

With a 13% increase in usage on a global scale since last year it’s an easy way to get your business onto multiple platforms and different social media channels.

Social media advertising can be as creative as you would like, to really show off what clients can expect from your business.

With regular posting (consistency is key!) and investing in paid advertising, your business will thrive in the world of social media.

Search Engine Optimisation

SEO strategies help your business generate organic traffic by improving your website ranking on search engines, such as Google.

SEO increases brand awareness whilst also improving your overall reputation and can be a very effective way to establish yourself as an industry leader.

Lead Generation

Lead generation is a B2B marketer’s most important goal since it helps to surface qualified sales leads.

Aligning your inbound marketing with the lead generation campaign can very effectively optimise the sales process.

PPC

Pay per click (PPC) generates traffic and leads from search engines or targeted websites. PPC campaigns work best when they are attached to a strong website.

PPC can be a very effective way to market your business if it is done correctly and has been properly invested in by your company.

Website Design

Your website is usually the first way that potential clients research you.

If you don’t have a website or can’t say that your website is the best marketing asset you have, then it needs some work.

Your agency will make sure that your website design is more appealing to customers whilst also optimising the website and landing page.

Doing this enhances the user’s experience, overall aesthetic and accessibility of the site.

Marketing Automation

Marketing automation ensures that you provide the right information to your B2B prospects throughout the buyer journey.

The full-service digital marketing agency will utilize marketing automation to rationalize your B2B lead generation strategies.

83% of consumers access digital platforms and channels for information, so it is essential you stay in touch with your customers during this process.

How Much Do a Full-Service Web Agency’s Services Cost?

On average, costs to hire a full-service marketing agency can range between £2,500 to £12,500 a month.

There are various factors which impact how much you might spend on a full-service marketing agency each month. These include:

• The number of services needed.
• How experienced the agency is.
• The services the agency delivers.
• The turnaround time (e.g. for web design).
• The size of your company.
• How complex your strategy is.

To receive a free quotation from FatRank, get in touch with us today!

Full-Service Marketing Agency VS Niche Marketing Agency

Full-service agencies and Niche marketing agencies do offer the same services but they go about them in different ways for example:

Management

Management requirements in a full-service and a niche agency highlight the different services both agencies provide.

Niche Agency

It is always a good idea to stick with one niche agency when it comes to management since having more than one agency can cause issues within your team.

Your team needs to take the time to meet with multiple agencies to make sure that they are going to be the right fit for your company.

Full-service Agency

A full-service agency can provide your team with a coordinated online strategy that will save your company time and maximise service and sales performance.

You will collaborate with a dedicated account manager that will provide you with all of your marketing and online advertising needs.

Attention

Focus is one of the main things that separate niche and full-service agencies from one another:

Niche Agency

Since a niche agency specialises in one area such as web design or SEO, they would not have the skills needed to help with an upcoming campaign in an area such as PPC.

It would be out of their area meaning your team would have to manage the campaign or hire a second niche agency that is specialists in that area.

Full-service Agency

Since a full-service agency specialises in multiple areas such as marketing and advertising in comparison to a niche agency.

They feature multiple teams with different specializations meaning that they will be able to assist with any campaigns your company needs.

Ability

Full-service and niche agencies also differ when it comes to their abilities:

Niche Agency

Niche Agencies work well for a business if they only need help in one specialised area, such as design, but if a company needed help with two different areas they wouldn’t be able to help.

Full-service Agency

A full-service firm comes with a lot of abilities, they provide your business with services that are going to help your company to succeed in your industry.

FatRank Full-Service Marketing Agency

FatRanks full-service marketing agency is one of the best agencies around they have expert digital marketers that have many years of experience in the field.

We offer a wide range of services such as SEO, digital marketing, link building, content production, and digital PR.

We are one of the leading SEO companies that have provided clients with amazing results in regards to their SEO performance and growth of organic traffic.

FatRank is known for its cost-effective and affordable prices compared to our leading competitors.

Our outstanding customer service is what has got us where we are today, we always put the client’s needs first and make sure they get the best results possible.

Summary

Hiring a full-service marketing agency has proven to be very beneficial for businesses marketing-wise and cost-wise.

They aim to make your company succeed in search engine rankings so you can become one of if not the best in your industry.

The skills that advertising agencies can bring to the table can help expand companies’ reach massively.

If you would like to find out more information don’t hesitate to get in touch with us at FatRank today!

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The post Full Service Marketing Agency appeared first on FatRank by James Dooley.

When businesses first start out, most business owners set ambition goals to become the next Apple or eBay.

But unfortunately, very little businesses achieve that level of exponential growth due to their lack of systems.

If done properly, creating systems and processes should allow processes to run efficiently 24/7, helping to take your organisation to new heights.

If you take a look at the most successful companies in the world today, there’s always one thing in common. It’s not the industry they work in or the amount of staff they employ, it’s the quality, clarity and efficiency of the systems and processes they implement.

Leadership Qualities

In order to be able to exponentially grow your business, it must start from the top. You, the leader of the business must be able to teach your employees the steps needed to grow, and do so in a manor that’s easy to understand and follow.

Having the best idea in the world is meaningless if the appropriate systems aren’t in place to actualise them. In oder to maximise your business’ potential and expand, specific processes must be developed, mapped out, and shown to employees.

Being able to understand the importance of this must come from the top down, otherwise employees can become complacent and misguided, not fully understanding the processes needed.

This is why you’ve got to have great leadership and management skills.

Good leadership is caring for your people and empowering them to do their job, whilst good management is making sure they’re carrying out systems and processes correctly, whilst being fully supported in their role.

Purpose Bigger Than Product

You also have to try to adopt the model of “purpose bigger than product”.

This refers to the concept that once you’ve got your product or service you’re selling, it’s better to have the mindset of “What is the purpose of this product?” as opposed to simply trying to force it down people’s throats.

Consider the usefulness of the product or service you offer, and work to implement clear and structured systems for your company to follow in their respective areas.

With an emphasis on purpose before product, your employees will have a clearer understanding of exactly what the business does, and why it operates. This may sound like a small thing, but implemented in unison with clear processes can seriously transform the way a business operates day to day.

Progressive Business Development

Another important concept to implement into your business’ day to day operation is progressive business development.

This is the process of continuous improvement, whether minor or major, to all processes that are carried out throughout the entire company.

Having the mentality that “good is not good enough” is the key here, consistently striving to better the systems carried out by employees daily.

Each small tweak that improves the quality and efficiency of each employee has a massive knock-on effect when carried out across an entire organisation, which can be the key to pushing your business to the next level.

You’ve got to have a system around how you’re marketing, how you’re selling and how you’re servicing the customer, and this system must be looked at constantly to find any potential areas of improvement.

Continuous Team Development

A continuous team development is more of the same, but instead of focusing your attention solely on improving the business side of things, it’s equally important that there’s a focus on each team within your business, too.

Developing your members of staff into roles involving more responsibility at the right time in their career is imperative when looking to grow a company, and this skill involves keeping a keen eye on where individuals are at with their specific growth.

You’ve got to make sure that you’re developing your people and that team development has to occur every single day, even if the development is slow and steady.

No one, including business owners, have ever ‘fully arrived’ in business; meaning nobody knows everything and if you ever think you do, you’re business is only going to fail in the long term.

Culture

And finally, the culture of your work environment for every member of staff is crucial.

It’s true that whatever comes from the top of the business trickles down to all members of staff, so focusing on creating a culture that’s accepting, nurturing and happy day-to-day is so important.

Now this does need to be a fine balance, because at the same time, the work culture within any business should also be one where work comes first, but in order for the staff to make that commitment to a business, they must know they’re cared for.

If you’re the tyrant, nobody is going to want to stay working with you for very long.

You’ve got to make the environment one that is both challenging and enjoyable, it’s all about the culture you create.

This culture should be one that prioritises employee retention, so long as those employees are delivering high quality and consistent work for the business. It’s a two-way street, but it all starts by making sure employees are happy in their place of work.

Summary

The most successful businesses out there already have the systems in place.

• The systems to onboard new staff
• The systems to train new staff
• The systems to train existing staff
• The systems to improve the processes
• The systems to improve culture
• Even have the systems to train the trainers on the systems

Building your processes and systems to Achieve Exponential Growth in Business is not something that happens overnight, it’s a journey.

Take that first step on your business’s journey towards exponential growth today.

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The post Exponential Growth in Business appeared first on FatRank by James Dooley.

Not only can these spokesperson videos generate enquiries directly, but they are also essential to improve your brand SERP.

A video spokesperson is an actor who promotes your branding through a video. The spokesperson video can be used to share all over social media, ranking in Youtube search engines and be shared to potential new customers who want to know more about your services. 

BUY SPOKESPERSON VIDEO

If a picture can paint 1000 words then what can a video do for your brand?

Promotional videos are the perfect opportunity to deliver the exact messages you want your target customers to see.

In this Video Spokesperson guide, we will explain what, where and why we create these spokesperson videos and the benefits in May 2024.

What is a Spokesperson Branded Corporate Video?

A spokesperson Branded Corporate Video is the creation of a video using an actor to promote your message online.

The spokesperson describes your brand, products or services in a professional manner.

The promotional video by the actor is the best way to deliver your perfect message to customers who want to know more about your brand.

A promotional film is a spokesperson video used for the express purpose of promoting a specific marketing initiative, sale, or event.

Why should I use a spokesperson video?

You should use a spokesperson video to build your profile and reputation online.

The professional videos will effectively communicate your messages to the public and the media.

The main two reasons why businesses should create spokesperson videos are:

Lead Generation Tool

Your target customers are always searching the internet to find the best companies for your services.

If you do not have a branded promotional video promoting who you are and what you do then how can your customers enquire with you?

A professional custom video can drive you more volume of leads.

Check out our video spokesperson clip below to understand how you can use video as a lead generation tool:

With a corporate branded video you can start to generate more leads with your video marketing campaign.

Buy a spokesperson video as a method to start generating direct leads from youtube, which is the second-largest search engine in the world.

Brand Reputation Management

Having a positive brand online is important to improve conversions.

At the 11th hour, your customers search for who you are and having a positive online reputation is important to convert potential new clients.

You can purchase an actor video like this for only £850 and get this ranking for your branded search terms.

We strongly recommend buying the professional spokesperson video to control your messaging on Youtube and in Google Videos.

The video spokesperson showreels also are effective to grow your branding in multiple areas like Youtube, Vimeo, Google Videos and shared all over social media platforms to drive traffic and positive engagement.

Our UK Lead Generation Company will not work with a company unless they have a positive brand SERP online. Especially if the clients want the commission only based lead service because we need to make sure the customers are good enough at converting our leads.

BUY DONE FOR YOU VIDEO

Where Can You Use Spokesperson Videos?

The spokesperson videos can be used in the following areas.

Youtube

Being the second largest search engine you need to make sure when potential customers are searching your brand the videos at the top are the ones you are proud of.

Over 2 billion unique users visit Youtube every month

You have full control of your messaging online and with services, like Video Veggie you can rank your videos number one for your focus keywords.

Ranking #1 for your money terms allows you to control the messaging for your brand and can generate you enquiries.

Social Media

The promo video can be used to share new products and messaging on social media platforms.

Using social media channels like Facebook, Twitter, Pinterest, Reddit, Quora, Instagram and many more are great traffic generation techniques to grow your online presence.

We regularly promote the effective frequency strategy as being the best SEO strategy in May 2024 because the referral traffic from these platforms helps your website behavioural signals, which is a huge search engine ranking factor.

Website

The professional spokesperson videos are a great way to welcome customers to your website.

Many promo videos are embedded on the homepage to deliver a clear and concise message to welcome new visitors.

On average a visitor will stay on your website 2 minutes longer when there is a video

The videos provide more time on-site and engagement signals that search engines use for optimisation factors.

What are the Benefits of a Video Spokesperson?

Not just anyone can stand in front of a camera and pull off a flawless and natural-sounding, albeit professional, video that can convey exactly what you want to tell people about your brand.

By using an actor video presenter, you get the following benefits:

• Visual, personable promotion of your product or service
• Adds trust to your brand
• Rich media embedded onto your website
• Can be used for online advertising
• Spokespeople help to make your video more memorable
• Saves our clients time, effort and money in the long run

Importance of Video Marketing for Businesses

Video marketing helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

Life has become fast and busy and video is where people are spending more time than ever in May 2024.

Video marketing is the latest trend and surveys projected that one minute is worth 1.8 million words.

Video marketing can get you:

• More click-through rate
• More exposure to new mediums
• More social engagement
• 139% more brand impact
• Influences purchase decisions

If your business doesn’t use videos, you are falling behind your competition

How do you make a spokesperson video?

Here is how to make a spokesperson video:

1. Choose an actor or professional voiceover expert
2. Create a unique script for the video
3. Set up green screen studio
4. Presentation of the script
5. Add logo, website and phone number on the screen
6. Customise background image to green screen
7. Video editing to create the final version
8. Creation of HD video
9. Receive full copyright of custom branded spokesperson video

Or alternatively for a small fee purchase a professional done for you spokesperson video here.

How Much is a Video Spokesperson?

The cost for a video spokesperson is £850 including video SEO services.

Commercial video production companies average price is £7500 so the £850 price tag is very competitive.

Prices can vary on bespoke videos depending on the length of voiceover, video, background music, and any add-ons you may specify.

Buy Branded Promotional Video

Check out our video that explains the next steps to buying a branded promotional video.

The price of £850 is a limited time special offer to purchase a fully custom promo video for your brand.

Related Online Business Reputation Management Topics

Here are all the topics related to Online Business Reputation Management in May 2024.

• Brand Jacking

  

• Brand SERP SEO

  

• Brand SERPs Course

  

• Branded Corporate Video Production Service

  

• EEAT SEO

  

• Getting Featured in Google News

  

• How To Build An Online Presence

  

• How To Market Your Business

  

• Link Building For Author Bio

  

• Link Building For Awards Won

  

• Newsjacking

  

• Online Reputation Management

  

• Opinion Sculpting

  

• Rank Jacking

  

• Rate My Business Review

  

• Reputation Management Agencies

  

• Reviews To Improve Your Online Reputation

  

• Trend Jacking

  

• Triggering Google Suggests

  

• Why is seomerch the market leader in SEO focused merchandise?

  

• Why Isn't My Website Showing Up On Google

  

Summary

If a picture can paint 1000 words then a video should be worth well over a million words.

A well-structured video can deliver the exact message to clients you want them to understand.

Video has been proven to improve conversion well your showcase your services through spokespeople videos.

With the ability to rank the videos in Youtube and Google Videos you are controlling your brand SERP and messaging you want clients to see.

You could be replacing a bad review video or a poorly produced video clip of your company with this new beautifully crafted corporate video.

Find Out More

Complete the form to help us find out more about your business objectives and how we can help improve your brand with a professional corporate video.

~

The post Branded Corporate Video Production Service appeared first on FatRank by James Dooley.

James Dooley has been involved in digital marketing for the past 15 years, as an online entrepreneur running multiple companies based out of the UK.

In this guide, you will understand everything related to James Dooley’s background and SEO journey.

Who Is James Dooley?

James Dooley is a British serial entrepreneur, SEO, investor, and philanthropist.

He currently serves as the CEO of PromoSEO, founder of FatRank and a few other privately managed companies.

James is theyoungest of three sons, a husband, and proud dad to a son and daughter.

Over the years James claims to of failed more times than he can remember and had amazing mentors drive him out of his comfort zone to do this. “Failing is good – embrace it and learn from your mistakes.”

A great resource, if you want to know more about James Dooley, is to check out James Dooley Life Lessons.

James Dooley’s Vision Statement

James Dooley’s life goals are summed up here below in his vision statement.

“To do things I love, with people I love, doing it in a way to be proud of. My job as an entrepreneur is to not accept no, ask why and turn it into a yes.

Live rich, die enriched by investing into things that will protect and develop my family, friends and make the world a better place. But the key is doing all this with trust, honesty and integrity”

For a healthy fun balanced life James Dooley feels you need to do the following:

• Spend plenty of time with your best friends
• Spend plenty of time with your family
• Spend plenty of time with your couples friends
• Spend plenty of time with your partner (alone)
• Spend plenty of time working hard
• Spend plenty of time working out (fitness)

If you can juggle these 6 items above and graft at work you will win at life.

If one of the 6 items fails the balanced life starts to encounter problems.

Many make excuses like they are too busy or they don’t have the work-life balance in place to be able to do this above.

But the truth is most fail because they are not willing to put the time in and take the action required.

What Does James Dooley Do?

As an Online Entrepreneur here are the different ventures James Dooley is involved in:

1. Sports Director at Soft Surfaces Ltd
2. Founder of PromoSEO Ltd for SEO development
3. Built out and own over 650 rank & rent model websites in the UK
4. Partner with Rick Hope from Statuo on a dozen big paid ads lead generation clients
5. Managed two call centers in the UK because understood the power of upsells and cross-sells in the lead generation sector
6. Founder of JMD Property Developments Ltd purchasing houses to rent out or renovate and sell for on
7. Owner of PromoMedia with older brother which operates traditional marketing in the UK
8. Founder of Dooley Investments Ltd investing in affiliate websites
9. Invested in Unistage Ltd which is the top-rated modular staging manufacturer
10. Owner of this website FatRank which is a non-profit personal blog as opposed to a business
11. CoFounder of PromoPixa which is a video production company
12. Chairman of Searcharoo which provides Search Engine Optimisation services
13. Teamed up with Karl Hudson to set up Alpha Digital Group Ltd for rolling up investments with the bolt on acquisition approach
14. CoFounder of Boomtown Gaming Groupwhich operates in the casino affiliate industry worldwide
15. Owner of Dooley Thoroughbreds horse racing syndicate with two older brothers owning a dozen high-class racehorses in Ireland
16. Currently in the process of setting up a zero profit-making charity to train students who might not have the chance to go to University
17. Founder of EEAT SEO organisation which assists businesses to showcase their skills, experience, licenses and accreditations better online
18. Founder of Discovery Google News Agency to promote businesses gain exposure in Google News, Top Stories, and Google Discover
19. Invested in the UK’s best playground marking manufacturer Uniplay Ltd
20. Founder of Backlink Doctor which is the largest LRT-approved Google Disavow audit service with Rick Lomas to help websites recover from manual action Google unnatural link penalties
21. Other online ventures he cannot disclose because NDA in place
22. Currently on the search to invest or create the biggest Digital PR agency in the UK
23. Investor in Autoblogging.AI as the team are leveraging AI tools because firm believer “Those who embrace AI, won’t be replaced by AI”
24. Do you want to partner up? Or need investment in a big idea you have? James Dooley has the capital to invest if happy with the idea

James Dooley Awards And Accolades

Over the years for hard work and consistency in delivering high standards, James has secured many Accolades including:

• Voted ‘Most Influential SEO’ at UK Entrepreneurship Awards 2023
• James Dooley Receives Circa 300 endorsements on Linkedin for ‘SEO’
• James Dooley Ranked Best UK SEO Blog With FatRank
• SEO Genius Is Helping Brands Find Visibility on the Internet
• James Dooley Featured in Best Companies Top SEO Experts You Should Be Following in 2023
• Voted Best SEO To Follow in 2024
• James Dooley Listed in “The most influential individual in UK search marketing and SEO” 2023
• Official Guest SEO Speaker at UK Entrepreneur Awards
• James Dooley Built his SEO Digital Asset Empire
• James Dooley Voted The “Best SEO Speaker” For Digital Growth 2023
• James Dooley Generates Over 1.2 Million Leads Online as Digital Landlord

With regard to awards, endorsements, and accolades James prefers building brands and therefore it is usually the brand receiving the awards.

James Dooley Background

James Dooley’s love for SEO goes back to 2008 when he was tasked to improve the Google rankings for my company and found the algorithms amazing. “It is so interesting how you can try to improve your rankings.”

Over the years James Dooley has learned the hard way, outsourcing to many different agencies with minimal gains, and recently brought all the content writing, link building, and social sharing platforms in-house which worked a treat.

James Dooley become a digital nomad where he is living the laptop lifestyle and can work from anywhere in the world.

James’ progression throughout his career has always been driven by his entrepreneurial mindset and ambitious goals. A single website optimized to rank higher in Google and has led the SEO entrepreneur to deliver over one million website enquiries across 650+ rank and rent websites.

How did James Dooley make his money?

James Dooley made his money through internet marketing services.

He acquired digital real estate and mastered SEO skills to make profits online.

James Dooley’s wealth has grown considerably, with many describing him as a hundred-million-dollar SEO.

James Dooley Mindset

Anyone who knows James Dooley personally will understand my best attribute is my mindset.

He has a crazy work ethic and regularly gets asked ‘How the hell can you run so many things at once?’.

The easy answer is he loves being stupidly busy and always since being a kid has never been able to sit down and chill.

If you are not improving you are falling behind

Every single day James Dooleys wants his team to adapt, improve, and progress further.

He strongly recommends every reader of this page to make sure you read these blogs:-

• Stop Saying You Are Too Busy Because You Are Fucking Lying To Yourself
• Start Taking Action Today and Stop Saying You Will Start Tomorrow
• Your Brain is Your Bitch So Control It Before It Controls You
• Mindset is Key to Success So Start Realising The Opportunities You Have
• You Don’t Know Everything So every day Try to Ask Questions and Improve
• You Are Not A Fucking Tree and Can Change Your Path If Not Happy So Move With The Times
• Synergy Is My Favourite Word Ever Because A Huge Believer In Networking
• Work With The End in Mind To Help You Set Huge Goals And Work Towards Those
• Enjoy The Journey In Life As Its The Journey To Achieve Your Goals Which Is Fun

The articles are to make sure you are not being lazy and that you are taking action every single day.

Remember, this morning if you are healthy, you are happier than the one million people that will not survive this week.

If there’s food in your fridge, shoes on your feet, clothes on your body, a bed to sleep on and a roof over your head, you’re richer than 75% of people in the world.

And if you have a bank account, money in your wallet, or a purse, or coins in a jar, you’re in the top 8% of the world’s wealthiest.

Don’t settle for security, because a flat life line means we’re dead. We cannot avoid the ups and downs, it’s real life. But we can change the way we see them.

When we change the way we look at things, the things we look at change.

Stop existing, start living <3

Where Else Can You See James Dooley Online

There are many places you can see James Dooley online with his ventures.

British Racecourses

James Dooley loves horse racing and regularly provides content as an Author at British Racecourses.

As a racehorse owner writing and sharing his knowledge on the best horse racing racecourses in the UK is something he enjoys doing.

Away Grounds

James plays a lot of football and regularly provide content as an Author at Away Grounds.

With a love for football he also thoroughly enjoys writing about football stadium tours and the latest news on UK football information.

Boomtown Bingo

James Dooley enjoys visiting casinos as likes to gamble from time to time and regularly provides content as an Author at Boomtown Bingo.

Another reason he loves writing for BoomtownBingo is that the casino affiliate industry is seen as the toughest market for SEO.

Being able to compete in the toughest industries improves your SEO knowledge and as he has personal experiences on betting and playing in the casino he feels his knowledge to provide the most in-depth information and guides help us rank higher in Google SERPs.

Best Companies

James Dooley regularly create content as an Author at Best Companies.

As a lead generation company for over 300 companies in the UK, it was amazing to have the opportunity to contribute to best-companies.co.uk which provides real reviews and roundups of all the best UK companies.

Best Companies help save time in sourcing the top-rated businesses in the UK for your service.

Soft Surfaces

James Dooley regularly creates content as an Author at Soft Surfaces.

Having worked in the sports construction and playground industry for over a decade the knowledge he can relay online helps our customers make better choices.

The UK construction industry is booming and Soft Surfaces Ltd is a market leader in the Sports and Safety Surfaces industry.

Searcharoo

James Dooley regularly creates content as an Author at Searcharoo.

As link building is a huge factor in ranking websites he thought it was a good investment to join Searcharoo.

The team carry out bespoke outreach white hat link-building strategies to my money sites.

James loves sharing the latest tricks and tips the Searcharoo team carry out in May 2024 in offering value to acquire votes back to my websites (i.e. backlinks).

Where To Find James Dooley?

Get in touch with James Dooley via his social accounts.

• Twitter
• Pinterest
• Youtube
• Facebook
• Instagram
• Linkedin

Skills & Endorsements

James Dooley’s Top ‘Skills’ has been voted thus by 5K+ Linkedin connections:

• SEO (circa 400+ endorsements)
• Digital Marketing
• Keyword Research
• SEM
• Lead Generation
• Content Marketing
• Online Lead Generation
• Affiliate Marketing
• Online Reputation Management
• Website Promotion
• Digital PR
• Brand SEO
• Copywriting
• Web Marketing
• Online Marketing
• PPC
• Website Development
• Google Adwords
• Online Advertising
• Organic Search
• Link Building
• Google Analytics
• Blogging
• Brand Building
• Google Website Optimizer
• Digital Landlord

The skills are voted on and endorsed by connections on Linkedin.

James Dooley Images

What Others Say

This is a small collection of reviews and testimonials about James Dooley since 2008:

Matt Diggity

Matt Diggity is a huge SEO influencer in the digital marketing space:

James is a master of his craft. A person in the know. A creator. A builder. I’d partner with him on any large scale project any day of the week.

Mads Singers

The Best People Management Coach in the world Mads Singers helpsmotivate & manage your people effectively, leading to great success!

Here is what Mads had to say:

James is one of the best online business guys I know – He doesn’t get blinded by details and is great at finding the right people to execute on his great idea’s. If you ever get the chance to do business with James, don’t miss out

Kurt Philip

Kurt is theFounder & CEO of Convertica but has a wealth of experience in affiliate marketing, SEO and building brands’ online presence.

Here is what Kurt had to say:

A thought leader and visionary. Has a way of seeing opportunity and value like no one I have ever met. A true entrepreneur in every sense of the word.

Rafid Nassir

Raf is the Commercial Director at SUSO Digital and here is what Rafid Nassir had to say:

James Dooley is extremely unique in a sense that I’ve met and done business with plenty of people, but I have never met anyone like him. James’ foresight and business intellect is on a completely different plane. He is a problem solver by nature. Finding flaws in ideas and effective solutions in an instant. That, matched with his infectious enthusiasm and passion to not only share his insight, but to also bring others around him up the mountain with him makes James an essential contact.

Karl Hudson

Karl is one of the most successful search engine optimisation specialists in the world and we have become business partners with a few different brands. Here is what Karl Hudson had to say:

I remember James when he was just a young kipper, but his thirst for knowledge grew exponentially. Now, I consider James Dooley to be one of my most trusted SEO Entrepreneur associates, close to a family member & look forward to working with him on even more projects in the future.

My Next Business Partner

Here is a place saved for his next amazing business partner (do not know who this is yet).

James Dooley as an SEO Entrepreneur is always on the hunt for hungry, energetic, and ambitious people to work alongside him.

Your network is your net worth and he will always strive to build more relationships and try to elevate others to a more successful and happier lifestyle.

Summary

As a digital landlord James has progressed into the investorpreneur mindset in growth by acquisition.

Under his leadership, PromoSEO gained much popularity for its organic lead gen service. Now with over 100 staff and a dozen business partners his career has moved more into the Philanthropist role to elevate others in the industry.

~

The post About James Dooley appeared first on FatRank by James Dooley.

CLV (Customer Lifetime Value) is the most important metric that a lot of companies ignore.

So many businesses in this day and age are obsessed with new customers instead of looking to upsell, cross-sell and downsell to their existing clients.

In business, the key to success is to work smarter and not necessarily harder to grow company profits.

Upsells, Downsells & Cross-Sells And Why You Should Start Using Them

Most people who don’t understand Average Order Value think they need to go out and buy more traffic. This could get you the growth you’re after but it will also increase your expenses. Your net profit may be the same.

But what if I told you it was possible to increase your AOV without having to buy more traffic?

Well, the way you get these kinds of results is by adding Upsells, Downsells and Cross-sells to your existing client base.

What is An Upsell?

An upsell is anything that increases your customer’s spending on your products or services.

An easy example of this is if you looked to buy a new GoPro camera then you would try to upsell the memory card and waterproof GoPro cases.

Adding these extra products to the purchase will increase sales and profits.

Another example is on lead generation that if someone wanted to take out a mortgage then you could upsell services like conveyancing which is needed with every mortgage.

Adding this extra service adds to your turnover and profits because not costing you any more marketing as you are already speaking to this customer.

What is Downsell?

A downsell is also something that can increase your AOV, despite having the word down in the name.

This technique is used when the customer (for whatever reason) decides to back down from the purchase. In this case, you can offer them a cheaper product, which has higher chances of being accepted. The goal here is to acquire a customer, even if you will not profit as much as possible right away.

Your initial upsell might have been asking too much from the client so now you offer something cheaper to add extra revenue to the order.

What is Cross-Sell?

A cross-sell is where you think outside the box and try to connect various niches that can be linked into the initial order you receive.

When you use a cross-sell you are simply offering a product that you know your customer will be interested in based on the product they have purchased from you.

An example of this is you have received the enquiry again for a mortgage and closed the deal to help a couple buy their first home.

Then the cross-sell is thinking outside the box on what other services they might consider in this situation. Here are some examples:

1. Life Insurance (if they are taking out a mortgage together then life cover will pay off the mortgage if one was to pass away)
2. Home Insurance (obviously they have just bought a new house so will be needing home insurance)
3. Wills / Lasting Power Of Attorney (they will need to make sure now they have a valuable asset they sign this over to who they want should they pass away)
4. Gas / Electric Supplier (maybe send them an affiliate link to say these are the most competitive)
5. TV / Broadband (big commissions in affiliate to sign up new clients for television and internet connections)
6. Many other services like van rental for moving equipment, driveway contractors, artificial grass for the garden and much more

The power of utilising your existing database and client base is key to growing your profits.

The really great thing about all of these strategies, is they allow you to increase your revenue without having to purchase more traffic. When you maximize the return you get on your existing customers you are truly getting everything you can out of all you’ve got.

What is Your Customer Lifetime Value?

If you are reading this and you do not know what your customer lifetime value is and how you can improve it then go and bang your head against the wall before reading on.

No, but seriously existing clients should be a huge part to your sales in cross-selling them semi-related services, down selling them products they might need and upselling them a premium addition to their existing purchases.

The definition of Customer Lifetime Value is simple: Customer Lifetime Value represents a customer’s value to a company over a period of time.

Customer lifetime value is very important because it represents exactly how much each customer is worth in monetary terms, and therefore exactly how much a marketing department should be willing to spend to acquire each customer as they have worked out the average value per client.

So if you have a customer come and buy from you, then you never upsell or deal with any after sales you are losing potential further revenue from these and bear in mind they already know who you are and are more than likely happy because they have bought from you before.

How to Calculate Lifetime Value of a Customer?

When looking you calculate the Lifetime Value of a Customer you need to work out:

• Average order value sum
• Profit margin
• The attrition rate (percentage who will rebuy)
• Length of attrition (how many rebuys a customer in his life does on average)

LTV Calculation for SEO Contract

So let’s say we take this model above for working out an SEO Customer LTV value:

• 2k per month payment
• 1k profit (so spend 1k on content and links and 1k is profit)
• 25% of clients renew a contract
• 12-month contract

So working on this model above a client makes you 12k on a contract and 25% resign so your lowest LTV value there is 15k profit for that customer.

The truth is that the 15k is lowest because the year after then another 25% will resign again of your existing client base which would increase the LTV further.

LTV Calculation for Link Building Service (one-off buys)

So on this model we have no contract in place and want to work out the LTV value of one-off purchases:

• £200 outreach link payment
• £50 profit (costs £150 for placement and £50 profit)
• 26 backlinks average (after years of trading you can work out how many links on average a customer purchases)

This model tells you a client lifetime value is £1300 on average (26 x £50 = £1300).

Many marketers only look at the profit margin they make on their first sale but this is crazy because above you can see an average customer is worth £1300 to their business and not just the £50 profit on that first order.

Disclaimer: Obviously the average price means some might only have the value of £50 to your company and others could be worth 10k. So please do not work out the cost you can purchase a new client for on this average LTV figure.

So Dooley What Commission Would You Pay For a New Client?

Close friends who run very successful online agencies have asked this question a few times recently.

These agencies are looking to grow their client base and see what is sensible figures to work out the CPA of a new client or bonus structure to their staff.

My advice on this would be something along these lines:

• I would happily pay the full profit of customers first purchase (so the example above would pay £50 for a new link building client). Which basically on my companies figures means the first order is zero profit and we need to try and get the funnels working for them to rebuy.
• I would probably be happy once the funnels I know are working nicely and established my processes do it for multiple sales profit (but only when I knew my average attrition rate)
• Inhouse sales team could get a CPA revenue of the first sale profit made
• Sales team inhouse could get a HYBRID model where get a small CPA and small recurring revenue share
• Inhouse sales team could get a REV SHARE model where get higher recurring revenue share but no signup CPA

There is not a one size fits all system though as us humans are all driven differently so it is about working out your staff if hiring inhouse.

Companies Lack In-House Skills

The reason so many companies fall short on improving their CLV is because they lack the systems and processes.

There should be processes in place to upsell, down sell and cross-sell to your clients.

The lack of in-house skills means the business strategy needs to produce actionable plans for after-sales or linking services to the initial enquiry.

A Few Bonus Tips

Adapt to the strategy of Tripwire marketing. It involves segmenting your leads into interest groups, selling them into a low priced item and then up-selling those who buy into one of your main products or services. Here is an example if you deal with schools and want to sell them a service you offer like fencing:

1. Start with a lead magnet – Offer them something for free like a free site survey while you are in the area or free funding advice
2. Create the tripwire – Once you get talking to the school educate them how you have helped thousands get funding grants
3. They are missing out – As they are missing out they now want to see whether they can get funding for this
4. The competition kicks in – They now have it in their head they want this and even if not successful could order your fencing
5. Introduce other services – Get your cross-selling hat on
6. Rinse and Repeat but start to throw in scarcity marketing to make them feel this is limited

The lead magnets are key because if you start the email, call, text message or outreach with a hard sell then you will burn the bridges before you have even started.

Conclusion

Many entrepreneurs swear that real profits are not in the first sale, but rather in the up-sell, cross-sell or down-sell.

In fact, these techniques are as old as marketing itself, and most mainstream businesses employ them in one way or another.

You need to understand that these techniques take place after the customer is sold.

That is, the customer must already have explicitly agreed to buy your product or service before you up-sell, cross-sell or down-sell.

You need to be securing your core business first, but the fun begins on what extras you can get which the client is going to be interested in.

If you are not up-selling, cross-selling or down-selling, you are probably leaving money on the table, so it might be the time to review your marketing strategy!

All Growth Hacking Related Posts

Check out the in-depth list of growth hacking posts.

• About James Dooley
• Alpha Digital Group Limited
• Are Virtual Assistants a Must?
• Branded Corporate Video Production Service
• Chiang Mai SEO Mastermind
• Delegation is the Key - Working on (Not in) the Business
• Digital Nomad Life Lessons
• Exponential Growth in Business
• Full Service Marketing Agency
• Growing Customer Lifetime Value Is Essential
• Growth Hacking
• Manchester SEO Meetup Mastermind
• Nifty Stats
• Ordering Content SOP
• Setting The Right Price
• Standard Operating Procedures
• The Ultimate Guide to Odys.Global
• Upranx Digital Marketing
• What Influencers Say About Delegation?
• Why is Mads Singers the Best Business Management Consultant?
• Why Use Onlinejobs.ph To Delegate Tasks
• Wilmslow SEO Mastermind Meetup

~

The post Growing Customer Lifetime Value Is Essential appeared first on FatRank by James Dooley.

Here at FatRank we delegate works overseas and have many Filipino virtual assistants we hire.

Upranx Digital Marketing (Formerly Search Engine Primacy) was established in 2011.

From a small agency offering solely SEO, we have expanded to other digital marketing services such as

• Web Design
• Pay Per Click Marketing (PPC)
• Social Media Optimization (SMO)
• Online Reputation Management (ORM)
• Online Branding

All SEO Related Posts

Check out the in-depth list of SEO posts.

• 3k ODYS Gambling Site Live Case Study
• A Fair Comparison Between SEO Crawlers: JetOctopus and Screaming Frog
• Accidental Keywords
• Accuranker Review
• Addiction Treatment SEO Services
• Advanced Reddit SEO Guide
• Affordable SEO Services for Small Business
• Aged Domain Case Study
• Ahrefs Review - Best SEO Tool
• AI Copywriting Software
• AI in SEO
• AutoSuggest.Me Review
• AwayGrounds ODYS Live Case Study
• Babylon Traffic Review
• Bad Links - Identifying Toxic Backlinks
• Best AI SEO Tools - Get to the Top of Google Results
• Best Freelancer Marketplace
• Best Keyword Research Technique
• Best Rank Tracking Tools
• Best SEO Training Course Online
• Biggest SEO Knowledge Bombs
• Brand SERP SEO
• Brand SERPs Course
• Calculate Your Organic SEO CTR Manipulation
• Clearscope Review
• Cluster AI Review
• Co-Occurrence SEO
• Cognitive SEO Review
• Common Issues During Server Log Analysis
• Content Briefs
• Content Cannibalisation Google Penalty
• Content Expansion
• Content Plan Roadmap
• Content Pruning Case Study
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The full list shows the various SEO strategies to help your online marketing knowledge grow fast in May 2024.

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The post Upranx Digital Marketing appeared first on FatRank by James Dooley.

A standard operating procedure (SOP) is a set of step-by-step instructions compiled by an organisation to help workers carry out complex routine operations.

SOPs aim to achieve efficiency, quality output and uniformity of performance while reducing miscommunication and failure to comply with industry regulations.

How to Create SEO Content Briefs?

A content strategist or editorial manager are tasked to create content briefs for your SEO content writers.

The content brief is a document created with all the essential information you want for the article.

There are several ways to create an SEO Content Brief outlined below.

How to Create SEO Content Briefs Using Surfer SEO?

Using Surfer SEO Content Editor to create your content briefs does all the heavy lifting for you.

Surfer Content Editor analyses top-ranking webpages and generates guidelines for your articles based on what’s actually working in the SERPs.

You just type your target keyword (or multiple keywords) plus your location, and Surfer does the calculation for you.

Get Dan to create a content editor 2.0 video.

You’ll access invaluable data like:

– Prominent words and phrases to use (including NLP entities from Google API)
– Word count, number of paragraphs, images, and headlines
– Topics and questions from People Also Ask and top-ranking pages

When you start writing, Surfer will also calculate your Content Score (1-100) so you know how good your content really is.

Oh, and Content Editor works where you work. You can get your SEO guidelines inside Google Docs and WordPress, or share it with anyone.

This is the second release of this tool: we managed to improve the UI and UX and add additional customization options that you won’t find in any other tool on the market.

How to Create SEO Content Briefs Using Frase?

Frase understands the importance of providing clear directions before the writing begins.

Too little direction and the finished work can end up very different from what you had intended.

Check out the Frase Guide on Creating Content Briefs.

Well researched content briefs in Frase can provide your content creators with a strategic guide to create topically-optimized content.

Creating Content Ordering SOP

When ordering content through freelance writers, it’s important to keep track of each writer at every stage of the process. We create a content ordering SOP for each individual writer we work with.

Here are the steps to follow:

1. Copy existing Google Sheet Content Ordering SOP
2. Rename it to the new writer’s information
3. Add in any SOP document links on how to write the articles you want to be completed
4. Add in title tags of the article you want writing
5. Create the surfer SEO content editor link for the writer to work from
6. Make the Google Sheet public so the writer has full access to the project management sheet
7. Explain to the writer once they have written the article to make on column E to be ‘Completed’

The sheet should look like this template below:

Why We Follow This Procedure?

Over the years we have experimented with many different ways to order content.

Our Ordering Content SOP now works and all team members are familiar with this.

Trying different methods had major flaws and here are some reasons why:

• How Many Articles Has The Writer got to Do? This should be a simple question to answer. Using our method it is very easy to see in column E how many articles are marked as NOT DONE. When we were using email, WhatsApp and other communication platforms, we needed to scroll back through old messages to find out this information.
• How Many Articles Is Completed and Need Uploading? Using our method it is very easy to see in column F how many articles are marked as NOT DONE. So we have paid for the content to be written but we have not yet uploaded to the website. Previously on email or other communication platforms, we had paid for content and not uploaded it because the articles landed in our junk mail. The Google sheet is one centralised platform to check this.
• Does the Writer Produce SEO-Ready Content? Using our method it is very easy to see in column D the article is being written in Surfer SEO Content Editor to help correlated phrases to be included in the writing and keep the wording within the corpus.
• Can The Writer Be Given Set Instructions? Using our method it is very easy to see in column B we can give a writing style SOP on what we want the structure of the page to be like. Some articles can be left blank however some might need defining on what you need.

Not needing to ask the content manager what articles are on order helps save time. Work can be completed more efficiently without confusion over which articles have been sent out or written.

The emails, WhatsApp, text and calls can then be merely used for communication with the Google sheet the project management bible to work from.

Standard Operating Procedures Examples

Here are our Standard Operating Procedures we need to effectively grow our SEO team:

• Different Profiles in Google Chrome
• How To Setup Facebook Ads For Accountants
• Ordering Content SOP
• Standard Operating Procedures

Summary

Ordering content can be hard to manage and keep track of when using freelance writers.

Having SOPs and systems in place for how to effectively order content is key to scaling your projects.

When entering new joint ventures all partners should determine and understand the systems set out to help scale the websites.

Clearly defined ordering processes give consistency and make life easier for onboarding and training staff as you grow.

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The post Ordering Content SOP appeared first on FatRank by James Dooley.

A standard operating procedure (SOP) is a set of step-by-step instructions compiled by an organization to help workers carry out complex routine operations.

SOPs aim to achieve efficiency, quality output and uniformity of performance while reducing miscommunication and failure to comply with industry regulations.

Why SOPs Are a Must?

As the tired old saying goes, there are tons of moving parts in a business or organization of any size.

Standard operating procedure documentation is important because it allows organizations to systematize their processes, keep all team members and other stakeholders on the same page at all times, and move forward in a singular, cohesive manner.

Often, the difference between a productive, successful business and a failing business is whether or not these systems are moving in conjunction with one another.

This can be the difference between a finely-tuned machine and one that regularly breaks down—and eventually falls apart.

For your organization to run like such a finely-tuned machine (and to avoid falling apart at the seams), your team members need to be on the same page at all times.

This is where a standard operating procedure comes into play.

What An SOP Should Achieve?

Too many businesses are people dependent when actually they should be systems dependent.

If a member of staff was ill tomorrow could another team member be able to take off where the other had left?

If not then you are building your whole company on quicksand and SOPs are needed to be implemented quickly.

A standard operating procedure (SOP) is a document that provides clear-cut directions and instructions as to how teams and members within an organization must go about completing certain processes.

Note that SOP documentation is much more involved than a simple procedural document. The main difference being that procedural documents are meant to provide a high-level overview of the process in question, while SOPs provide an “on-the-ground” explanation of what needs to happen to ensure a given process goes as planned.

Benefits To SOPs

The benefits of creating SOPs are endless.

Here are some reasons why we created better systems and SOPs within our agencies.

Ensures Consistency

Developing a standard operating procedure better enables your business to run like a finely-tuned machine.

A huge part of running “like a machine” is consistency.

Following SOP procedures ensure that your team will always know the right path to take and will always take this path when necessary.

An SOP makes both decisions and processes more automatic for your team at all times and removes the need for any guesswork.

Ensures Adherence to Best Company Practices

Creating a standard operating procedure better enables adherence to best practices regarding all company processes is not merely a suggestion, but a mandate.

The companies best practices should be defined by the entire team from the owners, managers to the technicians carrying out the work.

The best SOPs are when the technicians improve and evolve the systems further.

In involving team members from all departments and hierarchical tiers in the process of developing SOP, you can be sure that your team is always acting in the best interest of the company.

An SOP provides a clearly-drawn map to guide them along the way. This improves the chances of experiencing a positive outcome in a given situation, while also minimizing the chances of encountering any obstacles throughout the process.

Developing an SOP ensures your team knows the most efficient and effective way to go about a certain task. This means you’ll be expending fewer resources to experience optimal results, regardless of the task at hand.

Easier to Onboard and Train

In clearly defining standard operating procedures within your business, you’ll inherently make it easier to onboard and train your team members with regard to best practices in certain situations.

Since one of the goals of creating SOP is to leave no stone unturned in terms of contingent circumstances, you’ll have a better idea of what these potential circumstances are leaving you better prepared to train your employees as to how to navigate them.

In contrast, in not having clearly-defined SOPs in place, you run the risk of leaving your team uninformed and unprepared to handle certain challenges as they come about.

Standard Operating Procedures Examples

Here are our Standard Operating Procedures we need to effectively grow our SEO team:

• Different Profiles in Google Chrome
• How To Setup Facebook Ads For Accountants
• Ordering Content SOP
• Standard Operating Procedures

Summary

Creating standard operating procedures is perhaps the best way to ensure your team puts their talents to maximum usage.

It allows your staff to be productive and effective in their position if given proper and explicit guidance.

With clear-cut, comprehensive standard operating procedures on-hand at all times, your team members will always know exactly what to do in any situation they face.

In turn, your organization’s productivity will all but certainly skyrocket.

~

The post Standard Operating Procedures appeared first on FatRank by James Dooley.